Shows
The Sales Athlete Podcast$10 Million Roofing Sales Rep Secrets (EP17)In this episode, Ryan Groth sits down with Ryan Lephart of Great Roofing, who is closing in on the 10M a year mark this year. This conversation is packed with practical insights for anyone in roofing or sales who wants to sharpen their edge and elevate their results.Groth and Lephart dive into the real-world mechanics of roofing sales, the critical role that relationships and connections play, and why being knowledgeable and trustworthy is a sales superpower. They break down the difference between average and elite reps—and even wrap things up with a live roleplay session yo...2025-04-2359 min
Roofer Growth HacksRoofer Growth Hacks - Season 3 Episode 6 - State of Sales for Roofers with Ryan GrothWelcome to Roofer Growth Hacks! In this episode, I sit down with Ryan Groth, founder of Sales Transformation Group and a former professional baseball player turned sales expert. Ryan has helped over 500 roofing businesses grow through his innovative sales systems.
We dive into actionable growth hacks for roofing contractors, focusing on how to build a high-performing sales team and optimize your sales process. Ryan shares his expertise in sales transformation, offering valuable insights to help you overcome growth challenges and elevate your roofing business. Tune in for expert tips and proven strategies to take your sales to...2025-04-1132 minRoofer Growth HacksRoofer Growth Hacks - Season 3 Episode 6 - State of Sales for Roofers with Ryan GrothWelcome to Roofer Growth Hacks! In this episode, I sit down with Ryan Groth, founder of Sales Transformation Group and a former professional baseball player turned sales expert. Ryan has helped over 500 roofing businesses grow through his innovative sales systems.
We dive into actionable growth hacks for roofing contractors, focusing on how to build a high-performing sales team and optimize your sales process. Ryan shares his expertise in sales transformation, offering valuable insights to help you overcome growth challenges and elevate your roofing business. Tune in for expert tips and proven strategies to take your sales to...2025-04-1132 minThe Sales Athlete PodcastHow to Sell Like a Pro: Strategies for Big Commissions Ft. Chris Hunter (EP13)In this episode, Ryan sits down with Chris Hunter for a powerful conversation about sales, specifically in the roofing industry. Sales isn’t just about what you say—it’s about how people think. The best sales pros understand human psychology and use it to build trust, create urgency, and close deals more effectively. Listen in for a thought provoking episode. 2025-03-2330 minThe Sales Athlete PodcastThe Sales Athlete Playbook: Setting the Stage & How to Drive Revenue Now (EP1)Welcome to the very first episode of The Sales Athlete Podcast! In this introduction, we set the stage for what’s to come—high-level sales strategies, peak performance habits, and the disciplines that separate top producers from the rest.But we’re not just talking—we’re getting straight to business. In this episode, Ryan breaks down key revenue-generating activities that every sales professional should focus on to drive results.For more, check out salestransformationgroup.com2025-02-1421 min
The Entrepreneurial BlueprintPodcast 13-Ryan Groth CEO STGTonight on the podcast, we’re joined by Ryan Groth, CEO of STG, who shares his invaluable insights on improving your sales team, particularly in the exterior remodeling industry. From his experience as a professional baseball player to learning the ropes of running a home improvement business at a young age, Ryan offers key lessons that can help you elevate your own business. Tune in for expert advice that you can apply directly to your team and operations.Support the show2025-01-2832 min
Team Groth Family PodcastThe Groth Family Story (EP1)In this first episode, Ryan and Lindsay share their family story and the inspiration behind the podcast.
Tune in the a conversation that sets the stage for meaningful conversations with your family. 2025-01-0324 min
Driven To Win477 | The Core Values That Helped Me Build 650+ Winning Sales Teams | Ryan GrothEp. 477 | Building a high-performing sales team starts with building yourself first.What if I told you that your success in business and sales had much more to do with who you are and not just how hard you hustle?In this episode, Chaz Wolfe sits down with Ryan Groth, the founder of Sales Transformation Group, to discuss how character and integrity are the secret to long-term sales success.Ryan breaks down how his personal values have shaped his views on leadership and sales strategies, helping him create a business that thrives without sacrificing...2024-09-1653 min
Growth Minded Contractor Show Starring Ryan GrothS03E14: Interview w. Ryan Shantz former CEO of SumoQuoteSummary:
In this conversation, David Reed interviews Ryan Shantz, former CEO of SumoQuote, about roofing technology and the importance of a structured sales presentation. They discuss the need for contractors to focus on the customer and their needs, rather than just selling themselves. Ryan emphasizes the importance of creating a customer journey and mapping out every touchpoint to ensure a seamless experience. They also touch on the acquisition process and the significance of having solid financials and banking relationships. Ryan shares his post-acquisition experience and highlights the importance of giving back to organizations that help those in...2024-09-1241 minGrowth Minded Contractor Show Starring Ryan GrothS03E13: Onboarding 30 60 90 Day PlanSummary
In this podcast episode, David Reed discusses the onboarding process and the first 30, 60, and 90 days for a new roofing salesman. He emphasizes the importance of establishing core values, understanding the company's history and vision, and aligning the salesperson's goals with the organization's goals. Reed also highlights the need for clear expectations, training on sales processes and SOPs, and building relationships within the team. He emphasizes the importance of tracking KPIs, coaching and supporting the salesperson, and focusing on activity and mastering the sales process. Lastly, he discusses the importance of generating referrals and implementing a strong...2024-09-0533 minGrowth Minded Contractor Show Starring Ryan GrothS03EP12: Roof Warrior D2D Training Event FeedbackSummary
In this episode, David Reed interviews Lance Ziegler, a growth consultant, about his experience working with small businesses in the contracting industry. They discuss the unique challenges contractors face when transitioning from a solo operation to running a full-fledged sales operation. They also talk about the Roof Warrior event, which focuses on door-to-door sales in the roofing industry. Some key takeaways from the event include the importance of scheduling, effective onboarding processes, role-playing, and following up with prospects. They also discuss the strategy of focusing on building relationships and nurturing referrals within specific...2024-08-2933 minGrowth Minded Contractor Show Starring Ryan GrothS03EP11: How to recruiter-proof your roofing firmSummary
Luke McCormack, CEO of McCormack Partners, shares insights on recruiting and leading in the roofing industry. He emphasizes the importance of investing in employees and developing their skills and personal growth. Luke highlights the need for a strong cultural fit when hiring and suggests using personality tests to assess compatibility. He also stresses the significance of having a clear vision for the company's future and communicating it to the team. By focusing on these areas, businesses can attract and retain top talent and drive growth.
Takeaways
2024-08-2241 minGrowth Minded Contractor Show Starring Ryan GrothS03EP10: How mirroring your customers maximize your resultsSummary
In this episode, David Reed interviews Andy Hobica from Hobica Services, a family-owned HVAC company in Phoenix, Arizona. Andy shares the history of his company and how they have expanded their services to include plumbing, electrical, and wine cellars. They discuss the importance of building relationships with customers and the power of online reviews. Andy also shares his sales process, which includes calling customers on the way to their homes, wearing booties, and engaging in conversation to build rapport. In this conversation, David Reed discusses the importance of mirroring customers and actively listening...2024-08-1542 min
Behind the ToolbeltRyan Groth's Journey to Balanced Leadership and EmpowermentSend us a textHow can establishing a morning routine revolutionize your personal and professional life? In this episode, we sit down with Ryan Groth, CEO of Sales Transformation Group, to uncover the transformative power of starting your day with intention. Ryan opens up about his experience of moving back to Hawaii and the profound impact of his 5 am routine on his mental and physical preparedness. I share my own morning practices, emphasizing the significant personal and professional benefits of dedicating time to self-care and family before diving into the workday.Shifting gears, we discuss...2024-08-1556 min