Shows
Growth Minded Contractor Show Starring Ryan GrothMeet NETIC: The AI Engine Powering Growth for Contractors and Service CompaniesAI is transforming the home-services industry — fast. In this episode of The Growth-Minded Contractor Show, Ryan Groth sits down with Melisa Tokmak, CEO of NETIC AI, to explore how artificial intelligence is changing the way contractors generate revenue, manage leads, and serve customers.Melisa shares how NETIC became an AI revenue engine for enterprise and essential-service companies, helping them automate inbound and outbound communication, capture more leads, and deliver a better customer experience — all while keeping humans in the loop.Whether you're a roofer, HVAC pro, or service-based business owner, this conversation will help you understand where AI fits into...
2025-11-1339 minGrowth Minded Contractor Show Starring Ryan GrothThe Roofing Party: NRCA CEO McKay Daniels on Immigration, Insurance & The Future of RoofingIn this episode of the Growth Minded Contractor Show, Ryan Groth sits down with McKay Daniels, CEO of the National Roofing Contractors Association (NRCA), for one of the most important conversations happening in the roofing industry today.McKay brings 25+ years of political and government experience and now leads the national advocacy efforts that impact every U.S. roofing contractor. In this episode, he breaks down the REAL issues shaping the future of roofing — from immigration enforcement and workforce shortages to insurance pressures, building codes, private equity, AI, and more.If you're a roofing contractor, sales leader, or owner who ne...
2025-11-0831 min
Sexy Business Status#97 From Hawaii to High Performance: Ryan Groth on Building Faith, Family & Sales TransformationIn this episode of The Sexy Business Status Podcast, we sit down with Ryan Groth, founder and CEO of Sales Transformation Group, who flew in from Hawaii to talk all things business, faith, and family. As a father of six, Ryan’s journey is one of deep purpose and relentless growth.After experiencing first-hand the challenges that the construction and building materials industries face with sales, Ryan made it his mission to make a difference — helping companies transform their sales teams, culture, and results.Tune in as we dive into:The story behi...
2025-11-081h 03
The Roofer Show445: How to Build a Roofing Sales Organization That Converts (with Ryan Groth)Summary / IntroMost roofing contractors don’t have a sales problem — they have a sales system problem.In this episode, I sit down with Ryan Groth to break down what it actually takes to build a roofing sales organization that converts consistently, not just when the owner is involved.We talk about structure, accountability, training, and why most sales teams fail before they ever get a real chance to succeed.Show NotesHiring salespeople doesn’t automatically fix your sales issues — and in many roofing businesses, it actually creates new ones.
2025-10-3132 minGrowth Minded Contractor Show Starring Ryan Groth$200M Roofing CMO's Spills All: 97 Percent Answer Rates, 2-Min Speed-to-Lead, Hyperlocal SEO, AIIf you’re a growth-minded contractor looking to scale your business without wasting money on bad leads, this episode is for you. Ryan Groth sits down with Matt Tyner, Chief Marketing Officer at Bone Dry Roofing—a $200M+ regional powerhouse—to reveal the marketing and leadership moves that took their team to the next level.You’ll hear how Bone Dry:Boosted answer rates from 70% to 97%Cut lead response times to under 2 minutesMore than doubled booking rates through better follow-upUsed hyperlocal SEO to expand profitably into new marketsBuilt a trusted brand without gimmicky discountsIs using AI and automation to improve...
2025-10-1940 minGrowth Minded Contractor Show Starring Ryan GrothHow AI Is Changing Roofing: Alivo x STG Partnership with Michael GoganIn this episode of the Growth Minded Contractor Show, Ryan Groth sits down with longtime industry leader Michael Gogan (formerly of CompanyCam, now with Alivo.ai) to talk about how AI agents are transforming the roofing and trades industries.Michael introduces Alivo’s four AI agents—Lily, Evan, Alex, and Jenna—and how they’re helping contractors answer calls, follow up on leads, close more deals, and boost online reviews automatically.They discuss:✅ Why most roofing companies miss up to one-third of inbound calls✅ How AI agents outperform call centers in speed, accuracy, and cost✅ How STG and Alivo are partnering...
2025-10-0922 minGrowth Minded Contractor Show Starring Ryan GrothFrom $5M to $50M: Building A+ Sales Teams (w/ Steve Huber—Billion Dollar Contractor)Home services growth isn’t a silver bullet — it’s a system. In this Growth Minded Contractor episode, Ryan Groth sits down with Steve Huber of Billion Dollar Contractor, a sales leader behind $2B-plus in solar, roofing, HVAC, and windows and doors revenue. Steve explains how he helped scale multiple top private companies and what it takes for a three to five-million-dollar contractor to build toward fifty million and beyond without blowing up operations.What you’ll learn:Set clear North Stars and use a simple weekly scorecard for data-driven decisions.Pace growth across finance, operations, sales, and marketing so you d...
2025-10-0328 min
The Sales Athlete PodcastFrom $6M to $32M in Commercial Roofing Sales | Cody Russell & Ryan GrothIn this episode of the Sales Athlete Podcast, Ryan Groth sits down with Cody Russell of Priority Roofing to unpack what it really takes to build a nationwide commercial roofing sales team.Cody shares how he’s scaled from his first $6M year to over $32M in contracts, why commercial roofing is more like gardening than fishing, and the exact tactics his team uses to win in storm restoration and retail markets.You’ll learn:How Priority Roofing approaches national expansion in commercial salesBest practices for storm restoration vs. retail projectsThe power of service departments in building long-term relationshipsWhy Chal...
2025-10-0323 minGrowth Minded Contractor Show Starring Ryan GrothFrom Corporate Exec to Roofing Entrepreneur | Michael Malone on PE & Faith in BusinessIn this episode of The Growth Minded Contractor Show, Ryan Groth sits down with Michael Malone of Bluff City Exteriors and Endeavor Equity Partners.Michael shares his journey from a 13-year career at Owens Corning and national accounts leadership to taking the leap into entrepreneurship—buying and running a contracting business with a faith-driven private equity group.We dive into:The shift from corporate stability to small business ownershipThe weight and fulfillment of entrepreneurshipHow private equity is reshaping roofing & exteriorsEndeavor Equity Partners’ faith-based mission and investment visionWhat types of businesses Endeavor is looking to acquire in the SoutheastIf you’re a c...
2025-09-2922 minGrowth Minded Contractor Show Starring Ryan GrothProfit per Sales Hour & Intent Marketing for Roofers w/ Paul ParnellOn this Growth-Minded Contractor episode, Ryan Groth (STG) sits down with Paul Parnell (LVLUP Marketing) to break down a practical framework for scaling leads and revenue—without wasting sales hours.What you’ll learnProfit per Sales Hour (PPSH): How to score each lead source and fund only what pays.Intent vs. Interruption: Why Google (Search/Maps/SEO) often beats social for close rates.The Fire Framework: Offer (fuel), trust assets (logs), ads (gas), ops/sales (airflow).Case study: $300K in 90 days → $1M in 8 months using Google Ads + SEO. Here's the resource Paul mentions:https://leveluproofermarketing.com/ro...Tactical tips: Door-k...
2025-09-2727 minGrowth Minded Contractor Show Starring Ryan GrothRecruiting A-Players: How Contractors Attract & Hire Top Sales Talent w/ Andrew HenkeOn this Growth-Minded Contractor episode, Ryan Groth (STG) talks with Andrew Henke, Senior Managing Partner at Brix Recruiting (with an “X”), about building a recruiting engine that consistently lands high-performing sales and leadership talent.What you’ll learnOld-school headhunting vs job boards: Why proactive outreach wins for key roles.“Roll out the red carpet” candidate experience: Speed-to-lead, scripted follow-ups, and sizzle videos.Make recruiting a marketing function: VSLs, day-in-the-life content, culture reels, and IG pages.Community referrals that work: Turn happy customers into talent scouts.Sales hiring KPIs: Measure your funnel like revenue—response time, show rate, offer rate, accept rate...
2025-09-2720 minGrowth Minded Contractor Show Starring Ryan GrothStuck or Stretched? How a Fractional COO Scales $5–30M Contractors | Andy Brown (LULO Coaching)If your contracting company feels stuck at the same revenue… or stretched by fast growth, this episode is your playbook. Ryan Groth sits down with Andy Brown, founder of LULO Coaching and former COO of a rapidly scaling commercial roofing company, to break down how a fractional COO tightens operations and unlocks growth—especially for $5–30M, 10+ employee, service-based contractors.What you’ll learn:“Stuck vs. Stretched” Diagnostic: The two profiles that signal it’s time for a COO.Owner Focus Reset: Do what moves the needle; eliminate / automate / delegate the rest (including email triage).Operations, Defined: The full engine—people, SOPs, pr...
2025-09-2727 minThe Sales Athlete PodcastFrom Costco to $2M Producer by Age 26 | Sales Athlete Podcast w/ Nate AdameAt just 26 years old, Nate Adame has gone from stocking shelves at Costco to becoming a multi-million dollar service account manager with Chamberlin Roofing & Waterproofing, a $150M+ Houston contractor.In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Nate to unpack his rapid rise in the commercial roofing and waterproofing world:How he went from knocking doors during a Dallas hailstorm to booking 40–50 inspections in just 3 daysWhy his first year in commercial sales was a grind, but led to becoming a $1M producer in 2023 and a $2M+ producer in 2024The difference between residential vs. commercial sa...
2025-09-2721 minGrowth Minded Contractor Show Starring Ryan GrothConstruction Cashflow Secrets: Avoiding MCA Traps & Funding Jobs the Right Way | Scott PeperCashflow is the #1 killer of contracting businesses. Most subcontractors and GCs aren’t financed by banks—they’re financed by their own payroll, material costs, and equipment. And when growth outpaces systems, cash problems show up fast.In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with Scott Peper, founder of Mobilization Funding, to unpack how contractors can fund projects the right way and avoid cashflow disasters.Here’s what you’ll learn:Why taking on too much work without systems crushes margins.The dangers of over/under billing and how it leads to profitless jobs.How t...
2025-09-2720 minGrowth Minded Contractor Show Starring Ryan GrothPersevering Through Hardship with Raymond LittleIn this podcast episode, host Ryan Groth interviews Raymond Little, who shares his incredible journey from a troubled past involving crime and addiction to becoming a successful entrepreneur in the roofing industry. Raymond discusses the pivotal moments in his life, including the birth of his son, which motivated him to change his ways. He details his entry into the roofing business, innovative sales strategies, and the importance of building a culture of health and recovery within his team. The conversation also touches on the impact of private equity in the roofing industry and the future of the business.
2025-09-2146 minThe Sales Athlete PodcastDumbbells and Deals: The Path to Success (EP20)In this conversation, Ryan Groth discusses the concept of 'Dumbbells and Deals,' emphasizing the importance of maintaining a disciplined lifestyle that balances health and business success. He argues against the notion that physical appearance is a prerequisite for success in sales, instead advocating for personal bests and consistency in both health and professional endeavors. Ryan shares his personal journey of improvement and encourages listeners to adopt a mindset of discipline and resolve to achieve their goals.
2025-08-3004 minThe Sales Athlete PodcastFinding Identity Beyond Performance (EP19)In this episode, Ryan Groth shares his personal journey of overcoming an identity crisis that stemmed from his experience as a professional baseball player. He discusses the importance of finding self-worth outside of performance and the role of faith in shaping one's identity. The conversation delves into the impact of external voices and opinions on self-perception, especially in the context of parenting and business. Reed emphasizes the need to focus on internal truths rather than seeking validation from others, ultimately advocating for a stable and peaceful approach to life and performance.
2025-08-3018 minGrowth Minded Contractor Show Starring Ryan GrothNavigating Digital Marketing for Contractors With Mike BenitezIn this episode of the Growth-Minded Contractor Show, Ryan Groth sits down with Mike Benitez, Chief Experience Officer at Rhino Strategic Solutions. Mike shares insights on the evolution of digital marketing in the home services industry. He discusses common mistakes contractors make, the importance of organic marketing, and the strategic use of paid advertising. Mike emphasizes the significance of branding, client experience, and effective tracking of marketing efforts. He also explores the future of marketing with AI and shares case studies of successful contractors, highlighting the importance of reputation management and genuine customer relationships.
2025-08-3049 minGrowth Minded Contractor Show Starring Ryan GrothBuilding a Roofing Empire: Anisa Westfall's JourneyIn this conversation with Ryan Groth and Anisa Westfall, Chief Marketing Officer of Westfall Roofing, Anisa shares her journey in transforming a family-owned roofing business into a top contender in the industry. She discusses the importance of company culture, effective marketing strategies, and the dynamics of a successful sales team. Anisa emphasizes the challenges of geographic expansion, the significance of lead generation, and innovative marketing approaches that have contributed to their growth. She concludes with valuable insights for contractors and marketers on establishing brand value and customer engagement.
2025-08-3043 min
The LeanScaper PodcastWhy Most Contractor Sales Teams Fail (And How to Fix Yours in 2025) w/ Ryan GrothRegister for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveThe era of order-taking is over and if your sales team is still sitting around waiting for the phone to ring, you’re in trouble. In this episode, Benji sits down with Ryan Groth, CEO of Sales Transformation Group, to unpack what today’s high-performance contractor sales orgs actually look like and how you can build one from scratch. You’ll learn: • Why “sales culture” is your biggest lever in today’s market • How to future-proof your sales org in an AI-driven wor...
2025-08-0552 minGrowth Minded Contractor Show Starring Ryan GrothBuilding Strong Men: Faith, Mental Health, and Masculinity with Johnny RiosIn this episode, Ryan interviews Johnny Rios, a licensed psychotherapist and founder of Primal Virtues, focusing on mental health, masculinity, and personal development. They discuss the challenges of performance anxiety faced by athletes and businessmen, strategies for overcoming fear and anxiety, and the integration of faith and spirituality in mental health practices. Johnny emphasizes the importance of healthy masculinity in family dynamics and the need for mentorship among men. He shares practical tips for being a better husband and father, and concludes with an overview of his work with Primal Virtues, aimed at building and rebuilding men in body...
2025-07-1042 minGrowth Minded Contractor Show Starring Ryan GrothBuilding a Roofing Empire: The Avco StoryIn this conversation, Ryan, Heath, and Ronnie discuss the journey of Avco Roofing, exploring their personal backgrounds, the company's culture, and the importance of relationships in the roofing industry. They delve into marketing strategies, recruiting and training sales teams, and the structure of sales management. The discussion emphasizes the core values of love and support within the company, highlighting how these principles drive their success and foster a positive work environment.Chapters00:00 Introduction to Avco Roofing and Its Founders03:31 The Journey of Building Avco Roofing06:38...
2025-07-041h 10Growth Minded Contractor Show Starring Ryan GrothFrom Construction to Entrepreneurship: A Conversation with Josey ParksIn this conversation, Ryan and Josie discuss the journey of Josie Parks, from his humble beginnings in a construction family to becoming a successful entrepreneur. They explore themes of faith, resilience, and the importance of community in business. Josie shares insights on integrating faith into his work, the significance of taking action, and the strategies he used to excel in door-to-door sales. The discussion also covers recruiting and training sales teams, building leadership, and the value of networking in the industry.00:00 Introduction and Background03:30 Faith and Business Integration06:40 Answering the...
2025-05-2932 minThe Sales Athlete Podcast$10 Million Roofing Sales Rep Secrets (EP17)In this episode, Ryan Groth sits down with Ryan Lephart of Great Roofing, who is closing in on the 10M a year mark this year. This conversation is packed with practical insights for anyone in roofing or sales who wants to sharpen their edge and elevate their results.Groth and Lephart dive into the real-world mechanics of roofing sales, the critical role that relationships and connections play, and why being knowledgeable and trustworthy is a sales superpower. They break down the difference between average and elite reps—and even wrap things up with a live roleplay session yo...
2025-04-2359 min
Roofer Growth HacksRoofer Growth Hacks - Season 3 Episode 6 - State of Sales for Roofers with Ryan GrothWelcome to Roofer Growth Hacks! In this episode, I sit down with Ryan Groth, founder of Sales Transformation Group and a former professional baseball player turned sales expert. Ryan has helped over 500 roofing businesses grow through his innovative sales systems.
We dive into actionable growth hacks for roofing contractors, focusing on how to build a high-performing sales team and optimize your sales process. Ryan shares his expertise in sales transformation, offering valuable insights to help you overcome growth challenges and elevate your roofing business. Tune in for expert tips and proven strategies to take your sales to...
2025-04-1132 minRoofer Growth HacksRoofer Growth Hacks - Season 3 Episode 6 - State of Sales for Roofers with Ryan GrothWelcome to Roofer Growth Hacks! In this episode, I sit down with Ryan Groth, founder of Sales Transformation Group and a former professional baseball player turned sales expert. Ryan has helped over 500 roofing businesses grow through his innovative sales systems.
We dive into actionable growth hacks for roofing contractors, focusing on how to build a high-performing sales team and optimize your sales process. Ryan shares his expertise in sales transformation, offering valuable insights to help you overcome growth challenges and elevate your roofing business. Tune in for expert tips and proven strategies to take your sales to...
2025-04-1132 minThe Sales Athlete PodcastHow to Sell Like a Pro: Strategies for Big Commissions Ft. Chris Hunter (EP13)In this episode, Ryan sits down with Chris Hunter for a powerful conversation about sales, specifically in the roofing industry. Sales isn’t just about what you say—it’s about how people think. The best sales pros understand human psychology and use it to build trust, create urgency, and close deals more effectively. Listen in for a thought provoking episode.
2025-03-2330 minThe Sales Athlete PodcastThe Sales Athlete Playbook: Setting the Stage & How to Drive Revenue Now (EP1)Welcome to the very first episode of The Sales Athlete Podcast! In this introduction, we set the stage for what’s to come—high-level sales strategies, peak performance habits, and the disciplines that separate top producers from the rest.But we’re not just talking—we’re getting straight to business. In this episode, Ryan breaks down key revenue-generating activities that every sales professional should focus on to drive results.For more, check out salestransformationgroup.com
2025-02-1421 min
The Entrepreneurial BlueprintPodcast 13-Ryan Groth CEO STGTonight on the podcast, we’re joined by Ryan Groth, CEO of STG, who shares his invaluable insights on improving your sales team, particularly in the exterior remodeling industry. From his experience as a professional baseball player to learning the ropes of running a home improvement business at a young age, Ryan offers key lessons that can help you elevate your own business. Tune in for expert advice that you can apply directly to your team and operations.Support the show
2025-01-2832 min
Team Groth Family PodcastThe Groth Family Story (EP1)In this first episode, Ryan and Lindsay share their family story and the inspiration behind the podcast.
Tune in the a conversation that sets the stage for meaningful conversations with your family.
2025-01-0324 minGrowth Minded Contractor Show Starring Ryan GrothS03E14: Interview w. Ryan Shantz former CEO of SumoQuoteSummary:
In this conversation, David Reed interviews Ryan Shantz, former CEO of SumoQuote, about roofing technology and the importance of a structured sales presentation. They discuss the need for contractors to focus on the customer and their needs, rather than just selling themselves. Ryan emphasizes the importance of creating a customer journey and mapping out every touchpoint to ensure a seamless experience. They also touch on the acquisition process and the significance of having solid financials and banking relationships. Ryan shares his post-acquisition experience and highlights the importance of giving back to organizations that help those in...
2024-09-1241 min
Behind the ToolbeltRyan Groth's Journey to Balanced Leadership and EmpowermentSend us a textHow can establishing a morning routine revolutionize your personal and professional life? In this episode, we sit down with Ryan Groth, CEO of Sales Transformation Group, to uncover the transformative power of starting your day with intention. Ryan opens up about his experience of moving back to Hawaii and the profound impact of his 5 am routine on his mental and physical preparedness. I share my own morning practices, emphasizing the significant personal and professional benefits of dedicating time to self-care and family before diving into the workday.Shifting gears, we discuss...
2024-08-1556 min
The American Dream PodcastThe American Dream Podcast - Perfecting the Sales Athlete with Ryan GrothSend us a textDon’t miss Ryan Groth's interview on mastering the art of being the perfect sales athlete—a concept that transforms how you approach sales, not just as a profession, but as a discipline. Ryan dives deep into the mental and physical strategies that have made him a top performer in the industry, revealing the techniques and mindset shifts that took him from average to extraordinary. Whether you’re new to sales or a seasoned professional, Ryan’s insights will challenge you to rethink your approach, embrace resilience, and build the endurance needed to thrive in today...
2024-08-1052 min
Roofing SuccessThe Importance of Sales Leadership in Growing a Roofing Business with Ryan GrothIn this episode of the Roofing Success Podcast, Jim Ahlin interviews Ryan Groth from Sales Transformation Group. They discuss the importance of sales leadership in growing a roofing business and the different skills required to transition from a sales rep to a sales manager. Ryan emphasizes the role of coaching, holding people accountable, motivating and inspiring the team, and recruiting new talent. They also discuss the importance of defining the championship and setting goals for the team. Metrics such as sales goals, activity levels, and revenue targets are key indicators of success. In this part of the...
2024-07-3053 min
Roofer Growth HacksRoofer Growth Hacks - Season 1 Episode 38 - Giving Roofers a Vacation with Sales with Ryan GrothAre you ready to go on a vacation that is actually worry-free? Ryan Groth, Founder of Sales Transformation Group lays down how roofers get to the next level in their business. Owners are usually trapped and tied to the sales process for the lifetime of their business; this isn’t ideal for anyone’s retirement plan or for the company to survive. Ryan shares his framework for roofers to go far beyond a few million in sales per year.
We know you will get value from today’s episode, so please take a moment to leave us a 5-st...
2024-07-0531 minRoofer Growth HacksRoofer Growth Hacks - Season 1 Episode 38 - Giving Roofers a Vacation with Sales with Ryan GrothAre you ready to go on a vacation that is actually worry-free? Ryan Groth, Founder of Sales Transformation Group lays down how roofers get to the next level in their business. Owners are usually trapped and tied to the sales process for the lifetime of their business; this isn’t ideal for anyone’s retirement plan or for the company to survive. Ryan shares his framework for roofers to go far beyond a few million in sales per year.
We know you will get value from today’s episode, so please take a moment to leave us a 5-st...
2024-07-0531 min
Level Up ClaimsMastering Roofing Sales and Systems with Ryan GrothIn the latest episode of Level Up Claims, host Galen Hair sits down with Ryan Groth, a former pro outfielder turned sales expert, to discuss sustainable and scalable sales systems for roofing companies. Ryan shares his journey from the Major Leagues to building high-performing sales teams, emphasizing the importance of leadership and process. Tune in for valuable insights on elevating your sales game and hear Ryan's unique take on leveraging honesty and continuous self-improvement for business success. Perfect for anyone looking to enhance their sales strategies! Highlights Roofing companies' dependency on sales. Ryan Groth's background...
2024-05-2929 min
Why NOT MeDiamond to Boardroom: Ryan Groth's PlaybookAre you ready to be inspired by a leap from the baseball diamond to the boardroom? In episode 115 of "Why NOT Me," I, Todd Halls, sit down with the incredible Ryan Groth—former LA Angels outfielder turned CEO of Sales Transformation Group. What does it take to pivot from sports to entrepreneurship in the breathtaking setting of Maui, Hawaii? Join us as Ryan shares his secrets to surpassing those critical business milestones, the art of salesmanship in the contracting world, and the vital role of mentorship in shaping his vision. Plus, we'll dive deep into the strategies tha...
2024-05-0930 min
Growth Minded Contractor Show Starring Ryan GrothS03EP04: This Is Why You Should NOT Treat Your Employees Like Family...Ask yourself this question: is the culture of your company family-like? Or is it like a professional sports team? Because trust us, there's a difference. In this episode, Ryan and David touch on the importance of company culture... and how it directly impacts business success. Believe us, you DO NOT want to miss this episode! Upcoming events: https://salestransformationgroup.regfox.com/roof-warrior-2024 More info: https://www.salestransformationgroup.com/
2024-02-2729 min
Growth Minded Contractor Show Starring Ryan GrothS03EP03: Let's Talk Hostetler Roofing with Jake FaulknerIn this episode of Growth Minded Contractor, we delve into the world of roofing with a special focus on Hostetler Roofing, a leading name in the industry. Join Ryan as he sits down with Jake Faulkner, Residential Sales Manager, to uncover the secrets behind their success. From their humble beginnings to their current status as a reputable company in our industry, Jake shares valuable insights into the strategies, challenges, and innovations that have propelled Hostetler Roofing to the top. Whether you're a seasoned contractor looking for inspiration or a homeowner in need of roofing expertise, this episode promises to...
2024-02-2031 min
Successful Life PodcastRyan Groth on the Synergy of Sales Mastery and Spiritual GrowthSend us a textJoin the conversation with Ryan Groth, the visionary behind Sales Transformation Group, as he recounts his evolution from an aspiring athlete to a beacon of leadership within the roofing and trade industries. Our heartfelt dialogue with Ryan unveils the intricate dance of intertwining faith with professional prowess. Hear how his steadfast belief in God has not only navigated him through life's hurdles but also imbued his role as a driven entrepreneur with a sense of empathy and servitude.In the bustling world of sales and leadership, the quest for balance between...
2024-02-1658 min
Growth Minded Contractor Show Starring Ryan GrothS2E18 - Let's Talk About RoofCon, and What Really HappensJoin us this week for a discussion on #RoofCon2023! Our co-host, Ryan Groth, was a keynote speaker this year and his experience was nothing short of incredible! Don't miss out on getting the behind the scenes scoop!
2023-11-2132 min
The Roofer Show352: Closing The Sale: Why Conversion Beats More Leads with Ryan Groth Getting more leads does NOT equal sales success! Leads that aren’t well-qualified and specifically targeted will waste your valuable time. We are diving into this topic in today’s show. Join us! Before Dave and John get into the interview with today’s expert guest, they discuss John’s rebranding process at DeLaurier Roofing, especially how he’s going about this expensive endeavor. Rebranding expert Dan Antonelli helped uncover the basics with us in Episode 333, "Is Your Roofing Business Branded or Blanded?" Today’s guest is Ryan Groth from Sales Transformation Group. He has been o...
2023-11-031h 02
Growth Minded Contractor Show Starring Ryan GrothS2E12 - What You Need in Your New Hire PlaybookHey and welcome back! This episode dishes on is everything you need in your new hire playbook. Join Ryan and David as they explain the importance of: Story, mission, core values The WHY Product knowledge What your inspection process is CRM process Sales process Post sales process Differentiators & competition knowledge Standards and operating procedures Expectations Tune in again next week!
2023-10-1031 minGrowth Minded Contractor Show Starring Ryan GrothS2E09 - Transform 2023 Keynote: Dr. Caroline Leaf - Bestselling Author, Communication Pathologist and Clinical NeuroscientistWelcome back to a brand new episode of Growth Minded Contractor LIVE. This week, we have a very special guest - one of our incredible keynote speakers at last week's 2023 Transform Conference in Dallas. Dr. Caroline Leaf is a bestselling author, communication pathologist and clinical neuroscientist specializing in psychoneurobiology. Her passion is to help people see the power of the mind to change the brain and control chaotic thinking. You don't want to miss this one. Share it with your family and friends!
2023-09-1936 min
Growth Minded Contractor Show Starring Ryan GrothS2E08 - Marketing with Jeff Bowab from RYNOGet the latest industry updates about Marketing with expert Jeff Bowab from RYNO Strategic Solutions! Listen to him and David Reed talk about all things digital marketing.
2023-09-1253 min
The Craft Your Life Radio Show - live empowered & trusted.Building a Purpose-Driven Business with Ryan Groth on the Kooler Lifestyle Podcast #67In this engaging episode of the Kooler Lifestyle Podcast, host Matthew Kuehlhorn sits down with Ryan Groth, the CEO of the Sales Transformation Group (STG). Dive into the world of business growth and transformation as Ryan shares invaluable insights and strategies to help business owners thrive and create a positive impact.
Ryan Groth defines the importance of company culture and emphasizes the significance of core values, especially "Greater Purpose." Discover how STG goes beyond profits and empire-building, focusing on making a meaningful impact by donating a percentage of sales to charity.
If you're an entrepreneur...
2023-09-1032 min
Growth Minded Contractor Show Starring Ryan GrothS2E07 - Technology in the Industry and the Importance of Staying Ahead of the Curve, with CEO of RillaVoice, Sebastian JimenezWelcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Ryan is joined by CEO of RillaVoice. They share some laughs, some awesome insights and some seriously cool technology. Don't skip out on this one! You don't want to fall behind. See y'all next week! P.s. only 1 week left until TRANSFORM! Don't miss out on getting your tickets! (link below). TRANSFORM CONFERENCE: https://salestransformationgroup.regfox.com/transform-2023 WEBSITE: https://www.salestransformationgroup.com/
2023-09-0531 min
Growth Minded Contractor Show Starring Ryan GrothS2E06 - How to Build Teams, Leaders and Confidence with Ryan FolmarWelcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Ryan is joined by his former baseball coach, Ryan Folmar to talk about all things building teams, creating leaders and more. Ryan Groth takes a trip down memory lane and relives his time playing with Ryan Folmar as his coach. This episode is one of our favourites so far of this season. See you again next Tuesday! TRANSFORM CONFERENCE: https://salestransformationgroup.regfox.com/transform-2023 WEBSITE: https://www.salestransformationgroup.com/
2023-08-2950 min
Growth Minded Contractor Show Starring Ryan GrothS2E05 - Unlocking Transformation: Enhancing Your Mindset and Self-ImprovementWelcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Ryan and David talk about the power of mindset, your surroundings and looking up to influential people in the space. They spit ball their own personal journeys, and what contractors need to be doing nowadays to be sucessful and hit those big numbers. This episode is a can't-miss for everyone. No matter what. With a season filled with valuable content, make sure you join us every Tuesday. LET'S GO! TRANSFORM CONFERENCE: https://salestransformationgroup.regfox.com/transform-2023 WEBSITE: https://www...
2023-08-2229 min
Growth Minded Contractor Show Starring Ryan GrothS2E04 - Private Equity Insights in Roofing with Joshua Sparks, CEO of Infinity Home ServicesWelcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Ryan is joined by Joshua Sparks, CEO of Infinity Home Services. Ryan and Josh talk all about private equity insights in roofing. We learn all about how Josh got into roofing, as well as the challenges he's faced and how he overcomes them. Whether you're a roofing professional or just starting out in the industry, this episode is a must-listen! With a season filled with valuable content, make sure you join us every Tuesday on this adventure. LET'S GO! TRANSFORM C...
2023-08-1533 min
Rocket Your Business for Trade ContractorsHiring Sales Teams with Ryan GrothOn this episode of Estimate Rocket Radio we are joined by Ryan Groth of Sales Transformation Group (STG) to talk about hiring and training sales teams. We discuss the type of company culture that is designed to attract and retain the best sales people, and incentives that keep everyone achieving their best and staying sharp.We are excited to be a part of STG's Transform Conference in September. We'd love to see you there. Check it out here!
2023-08-0931 min
Growth Minded Contractor Show Starring Ryan GrothS2E03 - Mastering Sales Techniques: Tips and Tricks for ContractorsHey everyone! Welcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, co-hosts Ryan and David talk all things selling. They explore the realities of the field and share valuable insights to help you navigate through the common pitfalls encountered when trying to master sales techniques. Whether you're a seasoned sales professional or just starting, this episode will offer valuable tips to elevate your selling game. With a season filled with valuable content, make sure you join us every Tuesday on this thrilling adventure. LET'S GO and unlock the secrets to sales success!
2023-08-0845 min
Growth Minded Contractor Show Starring Ryan GrothS2E02 - Recruiting in the Industry: Common Mistakes & Core ValuesHey everyone! Welcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Sales Transformation Group's VP of Sales, David Reed, does a deep dive into the world of recruiting. Specifically, he focuses on common mistakes in the the industry, as well as the core values you NEED to incorporate in your everyday worklife. From the realities of the field to the typical hiring pitfalls that people encounter when building their sales teams, David offers candid advice and expert guidance. Discover how you can elevate your own recruitment processes in this episode. This season promises...
2023-08-0136 min
Growth Minded Contractor Show Starring Ryan GrothS2E01 - Let's Talk About Sales LeadershipHey y'all and welcome to SEASON 2 of Growth Minded Contractor... LIVE. To kick off this season, our hosts, Ryan Groth and David Reed discuss all things Sales Leadership. They provide insights onto what it's really like in the industry, as well as common mistakes people make when hiring their sales team. Get ready for the real scoop on the do's and don'ts and how you can help level up your own processes. This season is about to be HUGE! See you every Tuesday. LET'S GO!
2023-07-2540 min
In The ZoneEpisode 15: Growth Mindset & Sales Transformation in the Construction Industry With Chaz Wolfe and Ryan GrothGrowth Mindset and Sales Transformation in the Construction Industry. We are going to learn from 2 dynamic speakers and we will discuss strategies on how you can grow your company and modernize your sales process. Chaz Wolfe is a high-performing, serial entrepreneur. He has built, purchased & sold multiple 7 figure ventures in franchising, real estate and consulting. Chaz is a studied and accomplished professional who values discipline & integrity. He’s an operations & process maximizer and an award-winning sales and business mind. Chaz is known to push the limits of work ethic, mindset and results. As a dynamic leader, consultant & speaker he...
2023-05-301h 00Business Innovators RadioEpisode 15: Growth Mindset & Sales Transformation in the Construction Industry With Chaz Wolfe and Ryan GrothGrowth Mindset and Sales Transformation in the Construction Industry. We are going to learn from 2 dynamic speakers and we will discuss strategies on how you can grow your company and modernize your sales process. Chaz Wolfe is a high-performing, serial entrepreneur. He has built, purchased & sold multiple 7 figure ventures in franchising, real estate and consulting. Chaz is a studied and accomplished professional who values discipline & integrity. He’s an operations & process maximizer and an award-winning sales and business mind. Chaz is known to push the limits of work ethic, mindset and results. As a dynamic leader, consultant & speaker he...
2023-05-301h 00Growth Minded Contractor Show Starring Ryan GrothS1E18 - Bryan Mitchell KeynoteToday's episode is a keynote talk given by Bryan Mitchell at Transform Conference 2022, where he fields questions from a diverse audience of inquisitive and dedicated service entrepreneurs. They discuss issues from time estimation, to efficiency, and even making friends in other industries and using the partnership to grow both your businesses.
2023-04-171h 05Growth Minded Contractor Show Starring Ryan GrothS1E17 - Transform Conference CEO PanelToday's episode is a CEO panel from Transform Conference 2022 comprised of Steve Little - KPost Roofing & Waterproofing, Curtis Sutton - Rackley Roofing, Will Miller - Priority Roofing, Igor Trninic - Breakthrough Academy, Martin Pettigrew - Monarch Roofing, and Daniel Young - Kingdom Roofing Systems. They share some of the vast wisdom they have accrued on many facets of the industry.
2023-02-131h 06
Big Stud PodcastBuilding Self-Belief w/ Ryan Groth #175 How do you build the self-belief to be successful in your business? In this episode, we're joined by Ryan Groth. Ryan is the CEO and Founder of Sales Transformation Group, an agency that specializes in sales training for residential and commercial contractors. Tune in to learn how you can build the self-belief you need to grow your business and how Ryan and his company help teams and salespeople become professional sales athletes. Connect with Ryan: Email: rgroth@salestransformationgroup.com IG: @thesalesathlete FB: /rgroth25
2023-02-0849 minRocket Your Business for Trade ContractorsBuilding the Perfect Sales Person with Ryan Groth and Jamie SchmidtOn this episode of Estimate Rocket Radio, Ryan Groth and Jamie Schmidt join us from STG—Sales Transformation Group—to talk about how sales teams develop and what they need to communicate effectively. A sales team needs sophisticated people that use sophisticated tools, and this is achieved when training is focused on developing right behaviors before the proper skills and tools. Ryan and Jamie talk about the type of coaching STG uses to create a culture of trust and growth for sales teams that often are missed in rapid business growth. Learn more about STG at salestransformationgroup.com
2023-01-3140 minGrowth Minded Contractor Show Starring Ryan GrothS1E16 - Inky Johnson KeynoteToday's episode is a keynote talk given by Inky Johnson at Transform Conference 2022, where he speaks about saying yes, appreciating life, character, the impact of a mentor, thriving from adversity, and attitude.
2023-01-3052 minGrowth Minded Contractor Show Starring Ryan GrothS1E15 - Jamie Winship KeynoteToday's episode is a keynote talk given by Jamie Winship at Transform Conference 2022, where he discusses communication, identity, conflict, combating fear, and so much more. His stories and life experiences have immense power and if they don’t change your life the exercise he finishes with will.
2023-01-171h 51
The Mobile Workforce Podcast113. How to Be a Successful Construction Salesperson and Have a Good Home Life with Ryan GrothAre you looking to have a more impactful sales team? Are you looking for that special sauce to crank up your revenue to the next level inside of your contracting business or personal sales? Today is your lucky day as our host, Mike Merrill is joined in this episode by Ryan Groth, the CEO of Sales Transformation Group, to discuss the importance of professionalism, coaching and creating value inside of your process and how it will benefit your workforce and increase productivity. Ryan Groth is passionate about sales training because he saw firsthand how it could transform lives and...
2023-01-1644 minGrowth Minded Contractor Show Starring Ryan GrothS1E14 - Uplife Mental Fitness with Fyfe BarracloughToday, Ryan interviews Fyfe Barraclough, who works with entrepreneurs on handling life's challenges with a positive mindset rather than a negative one. They discuss mindset, self-sabotage, motivation, and strategies to combat or improve some of these.
2022-12-1237 minGrowth Minded Contractor Show Starring Ryan GrothS1E13 - Honor in Mentorship with Inky JohnsonIn this episode of Growth Minded Contractor, Ryan speaks with Inky Johnson again, this time they discuss the massive role mentors can, and have, played in their lives. From the mentors that have changed their lives, to their desire to help pay it forward and mentor others with all they have learned.
2022-11-3027 minGrowth Minded Contractor Show Starring Ryan GrothS1E12 - Eldridge Roofing and RestorationIn this episode of Growth Minded Contractor, Ryan interviews Mike Eldridge and Glen Ward from Eldridge Roofing and Restoration. They discuss the amazing company culture that they have fostered at Eldridge, what they do to maintain it, how they got to where they are, and how they constantly work on improving themselves.
2022-11-1428 minGrowth Minded Contractor Show Starring Ryan GrothS1E11 - Win All Day with Coach JCIn this episode of Growth Minded Contractor, Ryan interviews coach JC, a man that had a huge impact on Ryan during his college years. They discuss the impact Coach JC had on Ryan, the hardships that made Coach JC the man he was when Ryan met him, and what he did to rebuild himself, his career, and who he wanted to be, from absolutely nothing.
2022-10-3126 minGrowth Minded Contractor Show Starring Ryan GrothS1E10 - Breaking Generational Curses with Inky JohnsonIn this episode of Growth Minded Contractor, Ryan interviews Inky Johnson on how both he and Ryan broke with the bad influences of friends and family growing up. They discuss the challenges of raising kids that will never have the challenges their fathers encountered growing up, and the struggle to help the kids appreciate that.
2022-10-1717 min
Straight From The Chest Podcast366: Exceeding Expectations (feat.) Ryan HernandezRyan is owner/operator and Head Chef at Clean Machine Meals, a gourmet meal prep company in San Luis Obispo, CA.
2022-10-131h 50
Groth Gets It!Groth Gets it! – Darrell Brooks Jr TrialIn this episode of Groth Gets it! from Groth Law Accident Injury Attorneys, Jon talks with our newest attorney at Groth Law Firm, Ryan Harrington, as well at attorney Mitch Raasch. They discuses many things including the ongoing trial against Darrell Brooks Jr, what one should wear in court, how insurance companies view a tragedy like the Waukesha County Christmas Parade, and how uninsured motorist claims work. Mitch also finds out who Zsa Zsa Gabor is. Visit us at GrothLawFirm.com for more information.
2022-10-1120 minGrowth Minded Contractor Show Starring Ryan GrothS1E09 - Building a Kingdom with Jamie WinshipRyan talks with Jamie Winship from Identity Exchange, and they discuss how Jamie brought his faith to his service in the police force to bring God to the most unlikely, and most needed times of people’s lives. They dive into how having a rock-solid identity, separate from your job title, can help you in whatever industry you are in, because it fosters faith and good-will in all the people you encounter.
2022-10-0357 minRocket Your Business for Trade ContractorsMatching your Sales Process to your Business Model with Ryan GrothOn this episode of Estimate Rocket we are joined by Ryan Groth of Sales Transformation Group and we talk about how to match your sales process to your business model. Business owners often attack the process itself first, but when business owners begin to understand how their sales philosophy is informed by their company's core values, they can better construct a sales process from beginning to end that matches their company vision. He's helped many teams analyze, train, transform, measure, and optimize their sales philosophy and process, and he shares some big ideas with us!Estimate Rocket i...
2022-09-2730 min
Roofing Podcast: Hook Better LeadsRoofing Sales Leaders: How to Find Them + Coach Them w/ Ryan GrothRyan Groth discusses some of the best ways to find top roofing salesmen and how to coach them to become driven + inspiring leaders.
Check out STG: https://www.salestransformationgroup.com/hookagency/
The Transform Conference, October 5-8: https://www.thetransformconference.com/dallas-2022-a
https://hookagency.com/
2022-09-2344 minGrowth Minded Contractor Show Starring Ryan GrothS1E08 - Monarch Roofing with Martin PettigrewRyan talks with Martin Pettigrew from Monarch Roofing, and they discuss how Monarch came to be and some of the struggles they hit along the way, and how Martin solved the problems, righted the ship, and massively expanded growth of the business. They also dive into things Martin has done to really hone in on the business, stabilize it, and grow it well beyond where it has ever been.
2022-09-1942 minGroth Gets It!Groth Gets It! - Camp Lejeune, Armed Forces, and Water ContaminationIn this episode of Groth Gets it! from Groth Law Accident Injury Attorneys, Jon talks with attorney Ryan about Camp Lejeune and the water contamination that occurred. Attorney Ryan is able to give context to the water contamination given that he worked in the medical field early in his career and even shares some stories from his time doing that. Visit us at GrothLawFirm.com to seek legal advice or more information.
2022-09-0815 minGrowth Minded Contractor Show Starring Ryan GrothS1E07 - Breakthrough Academy with Benji CarlsonRyan talks with Benji Carlson from Breakthrough Academy, about helping growth minded contractors grow and maintain stability while doing so. They also dive into the DNA makeup of a heavy hitting growth minded contractor.
2022-09-0535 minGrowth Minded Contractor Show Starring Ryan GrothS1E06 - Running your Roofing Company like the Dallas CowboysRyan talks with Steve Little and Keith Post from Kpost Roofing, the OFFICIAL roofing partner of the Dallas Cowboys, and in todays episode Steve Little talks about running the business like a football team.
2022-08-2243 minGrowth Minded Contractor Show Starring Ryan GrothS1E05 - Massive Scale with Will MillerRyan interviews Will Miller from Priority Roofing in Dallas Texas, about his journey on how he takes to grow a residential and commercial roofing business. Will Miller shares life lessons and business lessons on today's episode of Growth Minded Contractor.
2022-08-081h 02Growth Minded Contractor Show Starring Ryan GrothS1E04 - Kingdom Growth with Daniel YoungToday, Ryan interviews Daniel Young, who has been in and around the construction industry his entire life. They discuss how Daniel started and grew his business, business as ministry, having the right partner, brand identity, and advertising. Daniel believes that faith can have a meaningful impact on business and all those involved while not using it to sell or manipulate people.
2022-07-2548 minGrowth Minded Contractor Show Starring Ryan GrothS1E03 - Commercial Roofing Service with Bryan MitchellToday, Ryan interviews Bryan Mitchell on how he leverages re-roofing jobs, and services into roof maintenance, and expansion opportunities. They discuss how roof service is just the tip of the spear, but you have to be willing to push beyond service into maintenance and other aspects of commercial roofing. Bryan shares the true power of ongoing maintenance, and focusing on existing clients.
2022-07-1124 minGrowth Minded Contractor Show Starring Ryan GrothS1E02 - Growing Business & Family at the Same TimeEveryone on your team is watching how you live your life, so set a good example. Be sure that you and your spouse are on the same page and understand the journey of growing a business will be tough and require sacrifices from everyone. The whole family has to be invested in, and support the business. Be sure to plan out family time, be it date night, family trips, or however you choose to spend time together.
2022-06-2717 minGrowth Minded Contractor Show Starring Ryan GrothS1E01 - The Power of CultureIn this first episode of Growth Minded Contractor, Ryan interviews Heath Hicks on how he built a roofing contracting business and grew it from $5 Million to $30 Million per year in sales. In this episode Heath shares the power of culture and the impact it had on the growth of his business.
2022-06-0223 min
The Site Shed | Systems, Strategy and Growth for Tradies and ContractorsAll the Leads You Need with Ryan Groth and Chris WolfLeads are an essential part of anybody’s business, it’s technically the reason why your business is thriving, especially in this day and age where marketing strategies are naturally done online. The question is, how do you get quality leads without exerting too much effort?In today’s episode, we have Ryan Groth and Chris Wolf from Sales Transformation Group to talk to us mainly about these topics:Training your tech and staff to look for more leads;Diversifying your lead generation strategy; andThe three elements of an effective marketing planFor every tradie busine...
2022-05-201h 01
Roofing Insights PodcastEpisode #26 - Ryan GrothToday, Dmitry sits down with Sales Transformation Group's Ryan Groth! In this episode, Ryan and Dmitry share their thoughts on sales gurus, payment structures, the benefits of paying for your learning, and much more!To watch the video version of this podcast, click here:https://youtu.be/e3JhlNgvtjYTodays episode is sponsored by SRS Distribution.SRS is the third largest and fastest growing roofing supplier, with more than 440 locations across 45 states, SRS is committed to serving the professional roofing contractor’s business needs. I personally know a number of roofers who ha...
2022-03-211h 09
Rise Above Show presented by Roofing.comEp. 4 Living a Balanced Life as a High Level Entrepreneur w/ Ryan Groth | Rise Above Show | Roofing.comRyan Groth is the Founder of Sales Transformation Group and he sat down with me to discuss his journey from pro baseball to entrepreneurship. He discussed how he is able to live a balanced life through eliminating, automating and delegating and also making his family a top priority in his life. Ryan is passionate about finding that work life balance and enjoying every day with his family.He suggested the following books:Jeremy Pryor - Family RevisionGreg McKeown - Essentialism
2022-01-0524 min
Leaps and BoundsThe Sales Transformation | A Conversation With Ryan GrothOn this episode, I’m joined by Ryan Groth, Founder of Sales Transformation Group. As someone who grew up in the industry, Ryan saw first-hand the impact of not having a predictable, consistent sales system in place. After his time playing professional baseball, Ryan found his passion in helping others and advancing the profession. Listen as he shares some of his insights and advice for business owners and sales professionals alike. We’ll dive into topics such as creating vision, hiring, and how processes and technology contribute to your success.
2021-09-2037 min
Contractor Evolution12. Sell More Jobs In Less Time By Making These 3 Shifts - Ryan GrothIf you'd like to apply for Breakthrough Academy click here: https://trybta.com/PCEP12 Sales is, and always will be the lifeblood of your business. But if you're a business leader doing the lion's share of the selling and your team's closing rate is piss-poor (or even if it's, well, meh), you could be heading for a business blood clot.It's time for a sales blood transfusion! Otherwise known as the wise words from this episode's guest, Ryan Groth, CEO of Sales Transformation Group – a man on a mission to change the industry by working sp...
2021-07-1551 min
The Athletes' JourneyEpisode #5: Ryan Groth - From Professional Baseball Player To Father, Husband, and Successful EntrepreneurIn today's episode, I sat down to talk with Ryan Groth, former professional baseball player turned entrepreneur, to discuss his journey from high school through the professional baseball ranks. We discuss his success secrets and the mindset athletes can deploy to build successful lives beyond sports and business.Today, Ryan is focused on helping service-based entrepreneurs and contractors increase the value of their business through personal, leadership, and business development training via his company, Sales Transformation Group.To learn more about Ryan Groth, make sure you follow him and his company on:...
2021-07-061h 07