Shows
The Coaching EquationThe 3 Scariest Questions in Sales That Close 75-80% of DealsEpisode Title: The 3 Scariest Questions in Sales That Close 75-80% of DealsEpisode Summary: Ryan Lang and Brook Bishop reveal the three most feared questions in sales that most people avoid—yet these same questions are what separate top closers from everyone else. Learn the permission-based sales framework that builds trust, creates energetic momentum, and allows you to coach prospects to a "yes" rather than pushing them toward a decision. This isn't about manipulation; it's about serving at the highest level.Key Takeaways: (04:05) The coaching frame that gives you...2025-07-1742 minThe Coaching EquationWant vs Need: The Freedom Formula Every Coach Must MasterEpisode 56: Want vs Need: The Freedom Formula Every Coach Must MasterEpisode Summary:In this transformative episode, hosts Ryan Lang and Brook Bishop explore the critical difference between optimizing for want versus need, revealing how this mindset shift is the key to true entrepreneurial freedom. They challenge coaches to examine where they're still building their own prisons by focusing on scarcity instead of abundance, and share the uncomfortable truth about what you must let go of to get what you actually want.Key Takeaways:(02:48) The paradigm...2025-07-1044 minThe Coaching EquationStop Existing and Start Living: The 700,000 Hour Audit for High-PerformersEpisode 55: Stop Existing and Start Living: The 700,000 Hour Audit for High-PerformersEpisode Summary:In this powerful episode, hosts Ryan Lang and Brook Bishop dive deep into Ed Mylett's concept of "quality time remaining" and challenge high-performers to audit whether they're truly living with intention or just going through the motions. Discover four critical questions to assess your life, identify the silent killers stealing your time, and learn how to shift from surviving to thriving as both a person and a profitable coach.Key Takeaways:(02:39) Where...2025-06-1143 minThe Coaching EquationThe 4 Forces of An Irresistible Offer Revisited: Sales & Marketing Insights from Michael Hunter[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses.[01:01] The Accidental Marketing Journey Michael started as an entrepreneur at 17 with commission-only sales, got hooked on Tony Robbins, realized speaking was the highest-paid profession, but knew he needed marketing skills first. Spent 13-14 years learning by getting paid to do marketing for others.[03:39] Why Commission-Only Sales at 17 "Ruined" Him The summer between high school and college, Michael chose Cutco kitchen knives over $15/hour catering work...2025-06-0456 minThe Coaching EquationFast Five for Friday: Stop Living as Yesterday's You, Your Clients Have Your Business Answers, From Practitioner to LeaderThe Coaching Equation Podcast - Fast Five Friday: Growth, Optimization & Leadership Transformation**[00:00] **Welcome Back: Growth and Expansion Focus Ryan sets the stage for a power-packed Fast Five Friday centered on the driving force behind both personal and professional transformation—growth never stops demanding your attention.**[01:15] **Greatness Never Goes on Sale The truth bomb: there's no "arrival moment" where everything gets easier. It's a constant battle, and that's actually comforting. Rory Vaden's wisdom: "Success is never owned, it's rented, and the rent is due every day." Stop waiting for the Memorial Day sa...2025-05-3012 minThe Coaching EquationThe Leadership Equation: Building High Performance Teams with Whitney FairesThe Coaching Equation Podcast - Whitney Faires on The Courageous Leader Roadmap[01:05] From Division I Volleyball to Leadership Mastery Whitney's earliest leadership lessons came from coaches and teammates—discovering that transformation of the person, not just driving outcomes, is what makes leadership truly powerful and fulfilling.[03:26] Why "Squeezing the Juice" Always Backfires The single point of failure trap: when leaders micromanage for outcomes, they can't scale. Plus the hidden costs of the "churn and burn" mentality with VAs and team members.[05:57] The Metrics That Matter for Leadership Retention rates, engagement su...2025-05-2858 minThe Coaching EquationFast Five for Friday: The Wake-Up Call That Changes Everything[00:00] A Different Kind of Fast FiveRyan and Brook pivot from the usual format to dive into a timely and emotional topic—how much time we really have left and how we’re using it.[01:20] The Power of QTR: Quality Time RemainingRyan shares a concept he heard from Ed Mylett—QTR—and how it reframed his thinking about urgency, intentionality, and time.[02:08] Brook’s Wake-Up Call: Stage 4 DiagnosisBrook shares the deeply personal news about his father’s cancer diagnosis and how it immediately clarified his perspect...2025-05-2316 minThe Coaching EquationUltimate Sales Revisited: The Complete Brook Bishop Interview on Climbing to Sales Mastery[03:05] From Bunk Beds to Zig Ziglar Brook’s uncle, Navy-SEAL-in-training, fills a shared bedroom with personal-development tapes—sparking Brook’s fascination with influence and landing him a high-end restaurant job that doubles his peers’ tips.[08:42] Two Months, Zero Sales A brutal start in timeshare sales ends with a 92 % close rate, an $80 k month, and a lifelong belief: master the lowest-quality leads and everything else gets easier.[18:55] Relationship Selling at Buffini & Company Personality profiling (“You said, but I heard…”) teaches Brook to tailor ever...2025-05-211h 26The Coaching EquationThe Power of Better Questions: Life-Changing Communication with Marcus SheridanEpisode Highlights00:01 – Why communication is the missing skill in leadership, sales, and coaching01:13 – The shocking stat about managers and communication training02:54 – Marcus’ early experiences that sparked his obsession with asking better questions06:17 – A baptism gone wrong… and the moment that revealed the true power of questions08:40 – How asking the right questions transformed a tense moment into connection and clarity11:10 – The childhood experience that exposed the cost of miscommunication13:41 – “It’s dumb not to dumb it down”: Why trying to s...2025-05-1459 minThe Coaching EquationFast Five For Friday: Job #1, Surfing the Chaos, and Blissful DissatisfactionEpisode Highlights 00:01 – Health First: Why Your Body Is the Real Business AssetRyan shares a powerful takeaway from a Sean Stevenson compilation featuring Mark Sisson—reminding entrepreneurs that health and fitness should be job #1, not an afterthought.03:42 – Surfing the Chaos: Business Lessons from Rob Dyrdek’s Near-DrowningHow a surfing stunt gone wrong mirrors the panic many business owners feel—and the Navy SEAL wisdom that can pull you back to the surface.07:38 – The Present Is the Present: One Quote That Changed Ryan’s Perspective...2025-05-0913 minThe Coaching EquationThe Top 5 Contract Mistakes That Cost You Clients, Cash, and Credibility w/ Angie BoyntonEpisode Highlights[00:01] Meet Angie Boynton, Contract Law ExpertAngie shares her journey from litigator to contract law specialist—and why she believes contracts are the foundation of every business relationship.[06:12] Contracts Are About Clarity, Not CombatContracts aren’t swords or shields—they’re the structure for how two people agree to work together. Angie explains why mission-driven coaches need to shift how they think about legal agreements.[10:47] Why “Borrowed Contracts” Can Cost You EverythingAngie shares real examples of coaches posting online asking for contract templates—even after landing their...2025-05-0748 minThe Coaching EquationFast Five for Friday: Fitness First, Surfing the Chaos, and Reframing Life’s SetbacksEpisode Highlights[00:01] Health and Fitness Should Be Job #1 Ryan shares wisdom from health icon Mark Sisson and reflects on how even high performers let their health slide—and why it’s time to prioritize your body like your business depends on it.[03:16] When Business Feels Like Drowning A powerful lesson from Rob Dyrdek and a Navy SEAL mantra: “Slow is smooth, smooth is fast.” When chaos hits in business, slow down, breathe, and move intentionally.[06:50] Yesterday is History, Tomorrow a Mystery, T...2025-05-0213 minThe Coaching Equation5 Keys to Avoiding a Mid-Year SlumpEpisode Highlights[00:00] What You Condition Becomes Real Brook shares a story about losing momentum in sales—and how he turned it around by conditioning his mind, environment, and habits around a powerful goal.[06:54] Reconnect with the Real Mission Ryan and Brook explain why losing sight of your "why" leads to mid-year drift—and challenge you to revisit the true reason behind your 2025 goals.[12:44] Recalibrate Your Plan Whether you had a plan and abandoned it—or never really had one—Ry...2025-04-3032 minThe Coaching EquationFast Five for Friday: The Question Holding You Back, What REAL Progress Looks Like, and Real Talk on AvoidanceEpisode Highlights[00:00] From Doubt to Possibility Ryan breaks down why the question “Can I...?” often leads to hesitation—and how adding just one word (“How can I...?”) can shift you into possibility and action.[02:23] Is Your Routine Serving You or Stagnating You? Routines are powerful—but they can also turn into ruts. Ryan shares why shaking up your daily structure might be the key to a breakthrough.[04:48] What REAL Progress Looks Like A quote from Dan Sulliv...2025-04-2514 minThe Coaching EquationYour Dream Business: 6 Steps to Building a Coaching Business You Love - Part 2Episode Highlights[00:00] Define the Lifestyle You Want Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule clashed with growth goals.[07:03] How Many Clients Do You Actually Want? Your ideal number of clients determines everything—from your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and season of life.[14:06] How Much Revenue Feels Righ...2025-04-2352 minThe Coaching EquationFast Five for Friday: Influence with Integrity, Toughness Through Purpose, and People-Process-ProfitEpisode Highlights[00:00] Do What You Can with What You Have, Where You Are A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action.[02:32] Influence with Intention Ryan reflects on his journey from money-driven persuasion to purpose-driven influence—and why belief in what you're offering makes all the difference.[07:10] Redefining Freedom A 40-minute tennis session with his daughter in the Colorado sun serves as a power...2025-04-1812 minThe Coaching EquationYour Dream Business: 6 Steps to Building a Coaching Business You Love - Part 1Episode Highlights[00:01] Breaking Free from the Coaching Industry Echo Chamber Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s marketing funnel.[07:45] Are You a Leader or Just Following the Noise? Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making.[13:07] Permission to Build the Business You Actually Want Ryan lays the foundation for the episode’s mission: gi...2025-04-1639 minThe Coaching EquationFFF 020: Bagel Shop Lessons, The Power of Influence, Calculating Opportunity CostEpisode Highlights[00:00] Bagel Shop Lessons in Customer Service Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer’s loyalty.[05:35] Influence Is the Ultimate Skill Why influence is the one skill every entrepreneur should master—and why you should never fully offload sales or marketing as a founder.[09:18] Aligning Outcomes with Your Team A misalignment during a meeting sparks a lesson on clarity: when setting initiatives, make sure...2025-04-1115 minThe Coaching EquationIs the Hero’s Journey Dead? How to Write Winning Copy TODAY with Kulin ShahEpisode Highlights[05:21] Copywriting Essentials That Haven’t ChangedThe enduring power of a great headline, hook, CTA, and irresistible offer.[08:46] Why Founders Should Master Marketing & Sales FirstWhy outsourcing sales and marketing too soon is a massive mistake.[15:08] The Comfort Trap of Branding EarlyWhy obsessing over logos and colors won’t build your business—and what to do instead.[18:25] Copy First, Design SecondKulin’s Star Wars analogy: “A great script bea...2025-04-091h 07The Coaching EquationFast Five for Friday: Cultivating Energy, Giving When It’s Hard, and Back to FundamentalsEpisode Highlights[00:00] Hard Conversations & Real Leadership Ryan reflects on a week of tough conversations—and how great leaders grow by receiving feedback instead of resisting it.[02:30] Are You Managing or Leading? A powerful quote from Leaders Eat Last sparks the question: Are you just managing your team, or are you actually leading them?[04:52] Give When It’s Hard to Give A quote from Jay Shetty’s monastery days hits deep: “God doesn’t see what you give. God sees what you...2025-04-0411 minThe Coaching EquationSales Team Secrets: Your Guide to Hiring, Training, and Retaining Top PerformersEpisode Highlights[00:00] When (Not) to Hire a Salesperson Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort.[02:56] The Must-Have Metrics Before You Bring Someone On Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson.[05:52] Where to Find Top Performers Discover the difference between creating vs. finding great salespeople—and why waiters and car salespeople might be your goldmine....2025-04-0244 minThe Coaching EquationThe Truth About Low-Ticket Offers: Do They Really Cannibalize High Ticket Sales?Episode Highlights[00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.[01:15] Why Most People Get It Wrong Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that’s a recipe for disaster.[04:49] A “Train vs. Private Jet” Approach A properly designed low-ticket offer solves a micro-problem or acts as a s...2025-03-2645 minThe Coaching EquationOur Event Strategy Shift: Steal These 4 Secrets NowEpisode Highlights: [00:01] Why We Shifted Our Event Model Ryan and Brook reveal the intentional changes they made to their live event strategy—including allowing guests into mastermind events—and how this shift prioritized connection over sales pitches.[04:03] Connection Over Conversion Discover how focusing on authentic connection instead of sales pitches created powerful relationships, drove upgrades within their mastermind, and made attendees want to stay long after the event ended.[06:18] The Anti-Pitch: Why We Told People NOT to Join Ryan shares the bold...2025-03-1941 minThe Coaching EquationFast Five for Friday: Born to Win, The Programming to Fail, and The 490 FormulaEpisode Highlights:[00:12] The Power of Passion ProjectsBrook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to go all in.[02:07] The Science of Giving: Why Altruism Leads to SuccessRyan dives into research from Adam Grant, revealing that while pure givers might not always be top sales performers, they create environments that dramatically outperform teams with a transactional mindset.[05:45] Are We Born to Win but Programmed to F...2025-03-1414 minThe Coaching EquationThe Secret That the Top 2% of Sellers Know That You Don'tEpisode Highlights:[00:00] The Calendar Mistakes Costing You SalesRyan and Brook break down why most salespeople and business owners fail to maximize their calendar—and how simple scheduling changes can skyrocket your conversion rates.[02:29] Follow-Ups: The Right and Wrong Way to Schedule ThemThink follow-up calls should be slotted in wherever there’s an opening? Think again. Ryan and Brook explain why placing follow-ups in prime sales slots is a massive mistake and how to optimize your schedule for success.[07:22] Sale...2025-03-0439 minThe Coaching EquationFast Five for Friday: Hindsight to Foresight, Practical Success, and The Power of SystemsEpisode Highlights:[00:13] The Question That Changes EverythingWhat would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears that hold us back.[02:15] Life Management vs. Time ManagementAfter diving deep into Tony Robbins' new time management framework, Brook and Ryan reflect on the difference between managing tasks and designing a life with intention.[04:13] Turning Hindsight into ForesightA powerful...2025-02-2812 minThe Coaching EquationHow to Rebound After a Setback: Turning Losses into Business GrowthEpisode Highlights:[00:24] When You Swing and Miss in BusinessRyan and Brook dive into the reality of setbacks—when you invest in something that doesn’t work out, hire the wrong people, or take a big financial loss. Every entrepreneur will face it, but how you respond makes all the difference.[03:47] Losing Big: Ryan’s Story of Hitting Rock BottomRyan shares a personal story of going all-in on a strategy, losing everything, and the painful process of rebuilding from scratch—while pu...2025-02-2547 minThe Coaching EquationFast Five for Friday: Spring Cleaning, Sunk Cost Fallacy, and the Power of RelationshipsEpisode Highlights: [00:18] The Power of Cleansing (In Business and Life)Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn’t just about what you add—but also about what you remove. Ryan connects this to spring cleaning in business and why eliminating what's not working is just as important as growth.[01:52] The Sunk Cost Fallacy: When to Cut Your LossesEver kept doing something just because you invested time or money in it? Ryan explains the sunk cost fallacy—why people hold on...2025-02-2111 minThe Coaching EquationRevisiting The 5 Biggest Mistakes Coaches Make When Starting a Coaching BusinessThis episode was too good to leave buried in the archives!Episode Highlights[00:01] The Costly Learning CurveRyan and Brook reflect on mistakes they wish they could have avoided when launching their coaching businesses—and how you can shortcut the process to success.[01:34] Mistake #1: Getting Ready to Get ReadyPerfectionism kills momentum. If you’re stuck in “preparing” mode—chasing certifications, tweaking your program endlessly, or waiting for the right moment—it’s time to launch.[08:15] Don’t Build Your Pro...2025-02-181h 07The Coaching EquationFast Five for Friday: Volume vs. Volatility, The 7 Frequencies, and Finding Your Flow TimeEpisode Highlights: [00:11] Volume Creates StabilityIf your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success often comes down to increasing output.[02:11] Resonance Over UnderstandingInspired by The Seven Frequencies of Communication, Brook shares a key insight: it’s not just about making people understand—it’s about making them feel. True influence happens at the level of resonance.[04:23] What You Give Energy to GrowsRyan and...2025-02-1413 minThe Coaching EquationThe Truth Behind Objections and How to Handle Them Like a ProEpisode Highlights[00:00] The Wrong Question About ObjectionsMost people ask, "How do I handle objections?"—but that's the wrong question. Ryan and Brook break down why understanding the psychology behind objections is the real game-changer.[01:02] Why Objections Feel Like ConfrontationHow deep-seated fears around judgment and confrontation cause resistance in sales—and why shifting your perspective on objections changes everything.[03:13] The Fight-or-Flight Response in SalesObjections aren’t always about rejection—they’re often a si...2025-02-1142 minThe Coaching EquationFast Five for Friday: Selling First, Pivoting Fast, and The Importance of Stepping AwayEpisode Highlights: [00:01] Take a Chance: Stop Settling for GoodAre you playing it safe in your business? Ryan challenges listeners to stop clinging to what’s comfortable and start pursuing greatness—even if it means taking risks.[02:13] Business Should Be FunSuccess doesn’t have to mean struggle. Ryan explains why building a business should be both hard and enjoyable, and how fun is a key ingredient to long-term sustainability.[04:43] Avoid the Blockbuster Trap: Adapt or Get Left Be...2025-02-0710 minThe Coaching EquationEngage, Personalize, Convert: The Secrets of Quiz Marketing with Maxwell NeeEpisode Highlights:[00:01] Guest Introduction: Maxwell Nee, CRO of ScoreAppMaxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transforming lead generation through quiz marketing.[01:19] Transitioning to CoachingDiscover how Maxwell transitioned from consulting to coaching by addressing client mindset barriers and embracing adaptability.[04:28] Keys to Scaling a Coaching BusinessLearn how Maxwell and his team built a $2M coaching business by leveraging teamwork, mentorship, and a focus on accelerating...2025-02-0446 minThe Coaching EquationFast Five for Friday 013: Lessons from Chess, Asking for Help, and Dream 100 ClientsEpisode Highlights:[00:00] Chess as a Life and Business StrategyBrook shares how losing to his 12-year-old daughter at chess revealed the power of strategy and the importance of learning proven winning approaches in life and business.[01:19] The Power of Asking for HelpRyan recounts a lesson from his daughter’s theater audition, highlighting how fear of embarrassment holds many people back from asking for the guidance they need to succeed.[03:42] The Who vs. The How in...2025-01-3111 minThe Coaching EquationPodcast Launch Secrets: Allison Hare's Success Blueprint for Coaches & ExpertsEpisode Highlights[00:00] Introducing Allison HareRyan welcomes Allison Hare, a podcast expert, award-winning podcaster, and longtime collaborator, as they discuss her journey from broadcasting aspirations to podcasting success.[02:52] Discovering the Power of VoiceAllison shares how she found her passion for podcasting and why helping others amplify their voices has become her mission.[10:26] Pursuing Dreams After SetbacksEncouragement for those revisiting shelved dreams, with Allison offering advice on rediscovering purpose and building a meaningful podcast.2025-01-2855 minThe Coaching EquationFast Five for Friday: From Headphones to High Standards, Quiz Funnels, and Watering SeedsEpisode Highlights:[00:00] Leveling Up with High StandardsBrook shares how upgrading his headphones led to questioning where else he was settling in life and making changes to elevate his standards.[02:03] Creating Selfless ContentInsights from Gary Vee on the importance of creating content that serves the audience rather than self-serving agendas, with a focus on value and impact.[04:50] Quiz Funnels: Interactive MarketingRyan dives into the power of quiz funnels, highlighting their personalized, interactive nature and...2025-01-2411 minThe Coaching EquationFrom Drained to Dynamic: How to Cultivate and Sustain Peak PerformanceEpisode Highlights[00:01] IntroductionRyan and Brook explore how to transition from feeling drained to dynamic by cultivating and sustaining energy. They dispel myths about energy being fixed and focus on generating it intentionally.[01:37] Nutrition and Emotional EnergyDive into the role of nutrition, mindset, and emotional triggers in fostering peak energy levels, with tips on turning positive experiences into lasting fuel.[05:01] Prime Time Morning RoutinesDiscover how intentional "prime time" routines can align your mind, body...2025-01-2247 minThe Coaching EquationFast Five for Friday: Belief Before Proof, Price Jumps, and Spending Without Guilt[00:00] Mind as a Tool - Discover the perspective shared by Tony Robbins: your mind is a tool—how you use it determines your fulfillment and achievements.[01:58] Believe Before You See It - Ryan shares insights on breaking the "see it to believe it" fallacy, emphasizing the importance of faith and visualization in achieving success.[04:21] Raise Your Prices with Confidence - Hear a real-life client success story about boosting pricing, testing assumptions, and seeing immediate results with zero objections....2025-01-1711 minThe Coaching EquationDouble Your Sales in 2025: 5 Proven Strategies for Coaches and EntrepreneursEpisode Highlights:[00:00] Recalibrating for 2025Kickstart the year with five actionable ways to double your sales and streamline your efforts.[01:25] Double Your Effort (Strategically)Learn how strategic adjustments, such as increasing calls or optimizing workflows, can exponentially boost your results.[05:48] Shorten Call Times Without Losing QualityDiscover why trimming your sales call duration by 15 minutes can free up time for additional sessions and improve efficiency.[11:15] Level Up Your SkillsEnhance your sales techniques to increase enrollment rates without adding extra hours.[16:22...2025-01-1442 minThe Coaching EquationFast Five for Friday: Be a Meaningful Specific, Master Your Calendar, and Why Proximity MattersEpisode Highlights:[00:00] Recalibrating Morning RoutinesLearn how small adjustments to your morning routine can improve focus, alignment, and set the tone for success.[02:58] The Power of Specificity in Goal SettingDiscover why setting specific, actionable goals leads to greater clarity and better results.[05:48] Time Management and AlignmentTips to prioritize your schedule, avoid burnout, and create alignment with your personal and professional goals.[08:47] State Over Strategy and Demanding the BestUnderstand why maintaining a positive state of mind is more critical...2025-01-1013 minThe Coaching Equation2025 State of the PodcastWelcome to our very first State of the Podcast episode as we reflect on the first year of this show and everything we have planned for its future. We begin with assessing the numbers from 2024, and we are extremely proud of the 2,082 downloads from our 43 episodes. We unpack everything we’ve learned as first-time podcasters, the changes we’ve made due to listener feedback, how both of our histories and personalities have influenced The Coaching Equation, and what surprised us as business veterans being podcasting newbies. We’d also like to give a huge shout-out to Alison for holding down t...2025-01-0731 minThe Coaching EquationFast Five for Friday: Building Community, Clearing Energy, and Being TransparentHappy 2025, we’re super excited to be here with you! We start the year with Fast Five for Friday as we explore various self-management strategies for improving one’s mental state and working conditions in the workplace. We discuss the impact of your mental state on your ability to create winning business strategies, what a power cabinet is and how to use it effectively, the dangers of always comparing yourself to others, and why success is best measured by personal growth. We also unpack the importance of cleaning out your closet and why this is a vital step in star...2025-01-0311 minThe Coaching EquationFast Five for Friday: Hard Decisions, Real Connections, and Bigger Isn't Always BetterThis is the final Fast Five For Friday of 2024! Today, we reflect on the incredible joy of seeing our coaching take root and bear fruit. Join us as we discuss the power of leading from an attitude of service and the revolution that happens when you find the right partnerships and work in them. Hear why in-person events have found relevance again, how to tap into knowing when it’s the right time to make a move, and receive an important reminder: bigger is not necessarily better! Join us for key insights on the past year and celebrate the le...2024-12-2711 minThe Coaching EquationFast Five for Friday: Holiday Tech Favorites, Virtual Assistants, and Finding Your TribeWelcome to another Fast Five for Friday, the holiday edition! Today, we discuss five incredible gifts you can gift yourself or ask a loved one for this festive season. Hear all about our favorite grounding items, best tech picks, incredible virtual assistants, and more! You’ll even gain insight into our favorite online checkout platform, Spiffy Checkouts. Finally, we remind you of the importance of finding a community for yourself and your business. Thanks for listening, and happy holidays! Key Points From This Episode:Five things we love that you can gift yourself (or ask...2024-12-2010 minThe Coaching EquationBeyond the Island: Strategies to Break Out of Solopreneurship as a CoachWhat if the key to lasting success as a coach isn’t just mastering your craft but surrounding yourself with the right people? Joining us today are three world-class coaches, Chad Cooper, Melissa von Musser, and Andrew Devlin, to discuss why it’s so important for coaches to invest in having their own coaches and how to build support systems to avoid operating in isolation. Chad, Melissa, and Andrew have over 45 years of coaching experience combined, and they draw on that knowledge today to share their insights on how to grow as a coach and move beyond your island of o...2024-12-1750 minThe Coaching EquationFast Five for Friday: Why Rest, Proximity, and Service Matter for GrowthIt’s time for another Fast Five for Friday episode, and this week, we’ve got something extra special for you! We’re sharing the five most impactful takeaways that we’ve walked away with after another one of our in-person events here in the beautiful north of Colorado. The truth is, in today’s world, people are craving real-life connections more than ever—and we’ve seen some of the best progress and biggest breakthroughs from our clients after attending in-person events. Tune in to learn what our five most impactful takeaways were after another one of our in-person even...2024-12-1310 minThe Coaching EquationTurn Expertise into Influence: Writing a Book That Converts With Annalisa SummeaToday is all about books. But we’re not just talking about reading or writing; we’re focusing on the marketing side of things and converting readers into clients. This is a game-changing topic for coaches and entrepreneurs, and we are thrilled to be joined by the seasoned writer, editor, publisher, CEO, and Founder of Date with the Muse, Annalisa Summea. Annalisa is here to show how you can turn your knowledge and experiences into powerful tools for influence and growth, and she begins by explaining how she developed her obsession with storytelling. We discover when she first realized that...2024-12-1049 min
The Coaching EquationCreating a Personal Brand with Rory VadenTime to revisit where it all started: Rory Vaden's take on personal branding is a lesson that never gets old.Welcome to the first episode of The Coaching Equation, a show helping you take your coaching business to the next level. In this episode, we sit down with Rory Vaden, author of Take the Stairs and Co-Founder of Brand Builders Group, to unpack why you need to have a personal brand in today’s market, how to start building a personal brand, and what a personal brand is not. Rory is a renowned New York Times bestselling au...2024-12-0459 minThe Coaching EquationFast 5 for Friday: Giving Gratitude for Team, Family, and Lessons From the Oil PatchReady to kick off your holiday weekend with a burst of inspiration? In this special Thanksgiving edition of Fast Five for Friday, Ryan and Brooke reflect on five essential lessons that power their coaching journey. From the value of a top-tier team to shifting your perspective on sales calls, they share how gratitude fuels growth and progress. Plus, they dive into how endings can unlock new opportunities and why the unwavering support of family makes it all possible. It’s a perfect mix of heart, hustle, and strategy. Tune in now for your dose of clarity and inspiration!...2024-11-2910 minThe Coaching EquationTop 10 VA Hiring Mistakes: Lessons Learned from Building a Staffing BusinessHiring a Virtual Assistant (VA) can transform your business, but how do you avoid consequential pitfalls and maximize success? In this episode, Ryan Lang and Brooke Bishop share invaluable insights from 18 months of running a VA staffing business. They cover the top 10 mistakes business owners make, like failing to onboard effectively, setting unrealistic expectations, or treating VAs as disposable instead of integral team members. Learn why clear communication, consistent check-ins, and focusing on specialized tasks are essential for success. They also explore the difference between VAs and executive assistants, how culture impacts performance, and why trying to hire a “Sw...2024-11-261h 00The Coaching EquationFast 5 for Friday: How Nature, Strategy, and Big Thinking Create WinsWelcome to the fourth edition of Fast Five for Friday, and today, we explore the wonders of slowing down, embracing nature, and finding the fun in all we do. We begin with being specific and how it can open new pathways to success, the magic of nature even during extreme weather, how doing less can lead to more, and the wonders of keeping the fun alive by gamifying even the most tedious tasks. To end, we are reminded of the power of fully committing to something and persevering through any challenges or setbacks. Key Points From T...2024-11-2210 minThe Coaching EquationUnlocking Wealth Consciousness: Build Financial Success as a Coach with Mariana LacombeIf you hold limiting financial beliefs and undervalue your worth, you'll struggle to accept fair compensation for your efforts. Joining us on this episode of the Coaching Equation is the incredible business coach and CEO of Quantum Evolution, Mariana Lacombe, to discuss how you can unlock wealth consciousness. In this conversation, you’ll hear all about Mariana’s career and what led her to coaching, how dreaming contributes to healing, her life in the business world, how it caused burnout, and so much more! Mariana goes on to share what helped her transform her life before sharing how the ‘employ...2024-11-1954 minThe Coaching EquationFast 5 for Friday: Follow-Up Fortune, Consistency Over Intensity, and Thinking Outside the BoxIn this Friday's Fast Five, Ryan and Brook share five game-changing insights to sharpen your coaching business. They reveal how follow-up can be a goldmine for growth, why consistency beats intensity, and how courage, not comfort, leads to breakthroughs. With creative problem-solving, they uncover ways to find hidden opportunities and reimagine setbacks as opportunities to adapt and grow. Packed with stories and strategies, this episode delivers clarity, inspiration, and actionable steps to help you thrive. Listen now for insights you can use today!Key Points From This Episode:The importance of follow-up as a...2024-11-1509 minThe Coaching EquationZero Ad Spend, Massive Impact: Building a Relational BusinessWhat does it take to build an impactful, long-lasting business? In today’s episode, we delve into the power of relationship-based growth and why it’s essential for every business owner. While we’ve touched on this topic in the past, in this episode, we are giving it the in-depth focus it deserves. During our conversation, we discuss how to transition from a transactional approach to one rooted in trust and authentic connection—all without a marketing budget. Learn the difference between building a relational business versus a transactional one, and discover how to grow your company sustainably through referral...2024-11-1335 minThe Coaching EquationFast 5 For Friday: Speed to Decision, Gene Keys, and the Witching HourWhat’s the secret to making swift, impactful decisions in life and business? In this episode of our Friday Fast Five, we explore five key insights, from the importance of quick decision-making to the transformative revelations of the Gene Keys personality assessment. We discuss the “witching hour” phenomenon, the value of focusing on inputs over outputs, and why these approaches matter for long-term success. Join us for practical, introspective tips to drive success and uncover your true purpose. Tune in now!Key Points From This Episode:The value of moving quickly and making quick decisi...2024-11-0810 minThe Coaching EquationSelling in Chaos: How External Events Impact Your BusinessFrom the upcoming US election to the holiday season to extreme weather events, we are living in a truly chaotic time. And that’s before we even get into the prospect of a possible recession! With this in mind, we are using today’s episode to discuss the impact that the time of year and world events can have on your sales engagement, both for you and your prospects. We discuss how these elements can influence your prospects’ decision-making and psychology before setting out clear and intentional strategies for dealing with them. Our conversation also examines how to make sure y...2024-11-0525 minThe Coaching EquationFast 5 for Friday: Trapped Energy, Turning Pro, and a Sourdough RevelationWelcome to the inaugural episode of our exciting new series, Friday Fast Five! Each week, we’ll bring you five quick hits from our week, things like thoughts and insights, Aha moments, memorable experiences, and interesting (or sometimes just random) tidbits we want to share with you. Join us as we dive into five highlights from our week!Key Points From This Episode:An introduction to our new Friday Fast Five series.We explain the format of our Friday Fast Five episodes.The dynamic of having tons of energy trapped inside of our bodies.Di...2024-11-0110 minThe Coaching EquationWhy Indecision is Killing Your Results (And How to Fix It)In business, making difficult decisions is paramount to success, and that is why indecision is one of the biggest obstacles preventing business leaders from realizing their company’s full potential. So, how can we make the tough decisions that will ultimately decide our destiny? A great starting point is the grandfather sentiment, which explains how making quick decisions is often better than stalling to try and make the perfect one. That said, speed is beneficial while haste is detrimental, so we discover how to make faster decisions without putting ourselves in compromising situations with the help of the SCIPAB® fra...2024-10-2543 minThe Coaching EquationThe Power of Business Planning: Mike Ferrell’s Roadmap to SuccessBusiness planning can feel extremely overwhelming for any entrepreneur, but if you have a roadmap to success, it makes it feel a little easier to achieve. Today on The Coaching Equation, we are joined by the incredible faith-driven business coach and author of Ultimate Breakthrough Planning, Mike Ferrell, to discuss the importance of business planning and how to get on top of it. Tuning in, you’ll hear about Mike’s non-traditional career, why he prioritizes his curiosity, his books, how the financial crisis of 2008 changed everything for him, and how he came out of his darkest times. We delv...2024-10-1853 minThe Coaching EquationFrom Prospect to Client: How to Build Unshakable Trust in Your Sales ProcessYou’ll want to come back to this episode again and again because it’s a game-changer! In all of our experience, one of the key biggest problems that we see is an inability to establish trust with a prospect. During this episode, Brook and Ryan set the record straight and talk about how to establish trust before, during, and after your sales engagement, whether your prospect decides to buy on the call or not. Learn how to create consistency between marketing messaging and direct engagement with clients, position yourself as a true trusted advisor, and build trust one step...2024-10-1136 minThe Coaching EquationUnlocking Business Freedom: How to Go From Operator to Owner and Build a Scalable Business with Markus KauliusAuthor, coach, speaker, and entrepreneur are just some of the titles of today’s remarkable guest. Markus Kaulius is a globally recognized business and thought leader, and he joins us today to share some tips on how we can start living more meaningful lives to unlock our full potential. We begin with a major transformation from Markus’ life that taught him most of what he knows about business success. Then, we explore the gravity of choosing to work on your business rather than in it, how to set up a business as a sellable asset, where ownership fits in, and...2024-10-0456 minThe Coaching EquationFrom an 8-Figure Business to Becoming a Coach: Lessons from Ryan Lang's Entrepreneurial JourneyWe’re all about sharing our experiences so you can reach your goals even faster. Today, we put the spotlight on Ryan to explore his entrepreneurial journey and the invaluable lessons he’s learned along the way. In a conversation led by Brook, we delve into the realities of building businesses, what it takes to scale to 8 figures, and the challenges of launching a coaching company after achieving that success. We discuss pitfalls to avoid, the “messy middle” between starting and succeeding, and how to navigate that uncertain space. Sometimes, progress means taking a step back, and we touch on that...2024-09-2650 minThe Coaching EquationThe 4 Forces of an Irresistible Offer: Sales & Marketing Insights from Michael HunterAre you looking for some tried-and-true sales and marketing insights to help elevate your own skill set? Then you do not want to miss this episode of The Coaching Equation! Today on the show, we are joined by a special guest, Michael Hunter, the Founder of PersonalBrand.com and Spiffy Checkouts. In an episode bursting with goodness, we dig into Michael’s entrepreneurial journey, how to craft irresistible offers in sales and marketing, the inevitable trials and tribulations of being a business owner, and key areas to focus on. Michael also emphasizes the importance of seeking mentorship not just fr...2024-09-1948 minThe Coaching EquationSustainable Business Success: Cultivate a Gladiator Mindset to WinBusiness is not for the faint-hearted. If you’re going to not only create a business but actually maintain it for the long haul, then you have to make sure that you’re asking yourself the right questions; that you have the necessary tools; and that you’re fully kitted in mental and emotional armor to withstand any challenge that comes your way. Today’s mission of cultivating sustainable business success begins with a fundamental question: Are you in it for the long haul or only while it’s easy? Next, we discuss the current state of the world, what it’s...2024-09-1244 minThe Coaching EquationThe Top 5 Sales Leadership Mistakes and How to Fix ThemAre you making common mistakes that could hold back your sales team's success? In this episode of The Coaching Equation, we dive deep into the top five sales leadership mistakes that leaders unknowingly make and, more importantly, how to fix them. We discuss the problem of setting clear expectations for sales teams and how to communicate, clarify, and verify sales outcomes effectively. Discover what a healthy sales environment looks like and the common missteps sales leaders make when attempting to create one. Explore the difference between coaching and management, how a typical sales team is structured, and how to...2024-09-0244 minThe Coaching EquationMastering Focus: Penny Zenker's Strategies for High AchieversWe make decisions all the time. Are you conscious of the ones you’re making? During this episode, we are joined by Focusologist Penny Zenker, a captivating public speaker, business strategy coach, and best-selling author. Her work has been featured on NBC News, Forbes, ESPN, and more, and today she joins us to share her insights on the psychology of productivity and focus. Penny’s story begins with a tragic event at the age of 19, and she talks about the turning point that this created in her life, totally transforming her relationship to meaning, control, and making the most of h...2024-08-2345 minThe Coaching EquationMastering Sales Pt 2- Brook’s Guide to Scaling Successfully and Leading with ImpactIn life and business, you either win or you learn! During this episode, we dive further into Co-Host Brook Bishop’s journey into sales success. In this continuation episode, Brook gets into all the muscle that he built in the early part of his sales career, learning how to turn that into massive amounts of sales revenue and eventually scaling a team level to the tune of 30 million dollars. Tuning in, you’ll get countless lessons from Brook on turning difficulty into opportunity and identifying systems, processes, and patterns for faster sales and success. He takes this a step furt...2024-08-1650 minThe Coaching EquationMastering Sales Pt 1: Lessons from Brook Bishop's Path to SuccessSuccess and sales do not happen overnight. Co-host Brook Bishop has an incredible story of success, and during this episode, he shares the details of his climb to sales mastery. We are able to bring you so many lessons from his journey in this episode. Tuning in, you’ll hear all about his introduction to sales and how he learned to ask better questions in order to get better results. He shares his experience of selling lobster before getting his first sales role and enrolling 92% of his clients into timeshares within the first few months. He shares the life-altering po...2024-08-0929 min
The Coaching EquationMastering the Business of Coaching: 7-figure Growth with Mike SavageBusiness coaches elevate themselves to the next level when they realize that coaching is about running a business, not having a job. Today we welcome the incredible business coach, Mike Savage to the show to discuss the business of coaching. Tuning in, you’ll hear all about Mike’s interesting career arc going from owning a comic book store, to becoming a coach, and eventually training other coaches. We delve into how Mike knew that business training was imperative to being a coach before discussing the identity shift required to go from working a job to owning a business. Mike...2024-08-0246 min
The Coaching EquationBuilding a Profitable Coaching Business: Processes, People, and ProfitAre you ready to transform your coaching business into a profitable powerhouse? Today, we introduce you to a third member of Empire Partners and VP of Operations, Vanessa Malkin. Vanessa is renowned for optimizing client operations through her blend of empathy, creativity, and communication skills. With a solid background in program management and talent operations, she brings a wealth of knowledge from her time at high-profile organizations. In our conversation, Vannessa walks us through the value of solid documentation systems, the framework needed for developing processes, and how they help grow your business. We discuss the fundamentals of process...2024-07-2636 min
The Coaching EquationThe Seven Triggers of Crisis: Safeguard Your Business and Gain a Competitive EdgeSome things that are true about life are also true about business. Just like in life, not everything is going to go your way. Business challenges are inevitable, but what can business leaders do to ensure they can overcome them? Today, we unpack how to identify problems before they arise and proactive steps to take to overcome any hurdle. In this episode, we break down the seven causes of a crisis to be aware of and how to prepare for them effectively. We discuss how technological innovation can impact business and the mistake of building it around a single...2024-07-1948 min
The Coaching EquationMastering Word of Mouth Marketing with Joe BlackburnHave you ever wondered how word-of-mouth marketing can grow your coaching business? In today’s episode, we sit down with Joe Blackburn to delve into the intricacies of business, sales, and word-of-mouth marketing. Joe is a distinguished coach, finance expert, and the founder of Lion’s Eye Coaching. Driven by his faith and a passion for helping others realize their potential, Joe is committed to guiding business owners in leading multi-million-dollar teams and developing strategies for transformative growth. In our conversation, Joe talks about his origins in finance and what motivated him to leave the corporate world behind and star...2024-07-0541 min
The Coaching EquationScaling with Systems: Sustainable Business Growth and Legacy Building with Ral WestBelieving in yourself as an entrepreneur, being able to calculate risk, and putting effective systems in place inevitably leads to more favorable outcomes and success in business. Joining us today on The Coaching Equation is the incredible entrepreneur, Ral West to discuss sustainable business growth and building a legacy. Tuning in, you’ll hear all about how Ral was ‘born into’ entrepreneurship, the challenges she faced in her business’s early days, the importance of mentors, why you need to have faith in yourself, and so much more! We delve into how to mitigate risk in business before discussing the incr...2024-06-2849 min
The Coaching EquationHarnessing the Power of Certainty for Explosive Business & Personal GrowthCertainty is one of the foundational keys to your personal success and business growth, yet its significance is not spoken about as often as it should be. So today, we felt duty-bound to bring you an entire episode on the importance of certainty, and show you how certainty improves all aspects of business and life, making it society’s number one need! We begin by defining certainty and differentiating it from arrogance while learning about the dangers of uncertainty, as well as how certainty breeds authenticity. Then, we assess how certainty plays out in business as we dive into ma...2024-06-2039 min
The Coaching EquationMaximizing Business Success Through Creative Storytelling with Phil LashleyEven the most uncreative minds still have creative potential, as creativity is simply doing things differently. And if you’ve ever wondered how to fully unlock your creative potential, today’s episode is for you! We are joined today by Phil Lashley, a digital nomad who helps some of the biggest personal brands and top thought leaders to develop their own signature frameworks. Phil is here to explain why storytelling in business is so important, and he begins by sharing his first big studio experience as a digital designer and how this shaped his career moving forward. We explore his w...2024-06-1340 min
The Coaching EquationFrom Performance to Mastery: Jairek Robbins’ Secrets to Coaching SuccessThere is a huge difference between selling something to your clients and guaranteeing a result. Today on The Coaching Equation, the phenomenal Jairek Robbins joins us to share his secrets to coaching success! Jairek lives and breathes to optimize human performance and through his incredible Performance Coach University, he is helping countless coaches advance their coaching programs. Tuning in, you’ll hear all about Jairek’s career, how Brook and Jairek know each other, the inspiration behind Performance Coach University, setting his ego aside and becoming a certified coach, and how selecting the clients that are going to perform best...2024-05-3146 min
The Coaching EquationThe 5 Biggest Mistakes Coaches Make in Their Coaching BusinessAre you in the early stages of starting a coaching business? Is something stopping your successful coaching business from scaling, but you can’t figure it out? Then, this episode is for you! In today’s episode, we uncover common pitfalls coaches make while building and running their coaching practice to help shortcut your learning curve. In our conversation, we discuss the problem of perpetual preparation, the different ways it happens, and how imposter syndrome can cause it. Discover what you need to have ready to start, essential considerations for building your program, and what resources you need to deli...2024-05-2458 min
The Coaching Equation3x USA Memory Champion John Graham on Building Mental Strength and Crushing AnxietyAre you ready to turbocharge your brainpower and conquer your anxiety? In this episode, we sit down with John Graham, a three-time USA Memory Champion, to delve into the world of memory techniques, mental fortitude, and overcoming anxiety. John is a memory expert renowned for his exceptional memory abilities and his dedication to teaching others how to unlock their full memory potential. In our conversation, John shares his journey from being an average student to mastering memory techniques that led him to championship titles. He reveals the secrets behind his incredible memory feats and offers practical tips...2024-05-0943 min
The Coaching EquationMastering Event Success: Insider Secrets with Jessie SchwartzburgIf you are looking at kicking off your event or perhaps you’ve been doing it for a while now but need to kick things into another gear then stay tuned for this episode of The Coaching Equation! Today we dive deep with event producer extraordinaire, Jessie Schwartzburg. Jessie has over 25 years of industry experience, specializing in speaker, author, and celebrity events. Her portfolio spans across the globe, boasting an impressive client list and numerous prestigious accolades. She is a total boss when it comes to putting on incredible events! Join the conversation as we dig deep into how to...2024-05-0246 min
The Coaching EquationHow to Future-Proof Your Business in An Uncertain MarketplaceBeing the leader of a business in today’s uncertain marketplace is no easy feat, but today on the Coaching Equation, we are sharing some ways you can future-proof your business even in these strange circumstances. Tuning in, you’ll hear about how the marketplace and consumer behavior is changing, the dangerous cancel culture and lack of trust consumers have today, how leaders have to show up differently in marketing, how to develop influence in your business, and so much more! We delve into why leading from a place of fear is problematic before discussing the importance of congruency. We e...2024-04-2351 min
The Coaching EquationFull Throttle Sales: Leveraging the 6 Cylinders of SuccessIf you want to be able to eliminate objections in your sales engagements before they even come up; if you want to have a sales approach that is truly in alignment with what’s going on in the world today; if you want to have the opportunity to actually level-up your own psychology all at the same time, then you are going to love this episode as our resident co-host, Brook Bishop, walks us through his 6 Cylinders of Success in sales! To start, Brook explains how he developed his 6 Cylinders and how this understanding highlights its effectiveness. Then, we as...2024-04-1142 min
The Coaching EquationPurpose-Driven Leadership: Crafting Your Legacy with Mickey FeherMickey Feher is a mindset researcher and entrepreneur whose background in psychology, coaching, and the corporate world has been instrumental in his mindset work. He is the founder and CEO of The Mantorshift Initiative, an initiative that is committed to addressing key questions around modern masculinity and guiding the shift from competitor to “mantor.” Mickey also hosts the Mantorshift Podcast, where he interviews accomplished guests as they explore the mindset and habits that led to their remarkable achievements, and is the co-founder at MindsetMaps™ International, a company that offers a set of unique products and tools that help users align a...2024-04-0448 min
The Coaching EquationAvoiding AI Mistakes and Mastering Marketing for Coaches with Stephen HilgartAre you looking for improved marketing strategies for your company? Are you interested in the role of AI in marketing and enhancing your brand? In this episode, we delve into the intricate world where cutting-edge technology meets timeless marketing strategies with Stephen Hilgart. Stephen is a dynamic entrepreneur, business strategist, and marketing expert. With over 20 years of experience honing his professional skills, he has amassed a wealth of knowledge and expertise in driving business success. In our conversation, we discuss Stephen's path into marketing, how he is revolutionizing the space, and his keen interest in AI. He unpacks the...2024-03-2950 min
The Coaching EquationHow to Go From Burned Out Coach to Thriving Business OwnerIf you’re a coach, it’s highly likely that you are passionate about helping others get in alignment with their dreams, their lives, and their purpose. But if you’re pouring the majority of your time and energy into other people, there’s a surprisingly high chance that you might actually be out of alignment yourself – and even suffering from burnout (or fast approaching it). In today’s episode, we get into the four ‘Ps’ and the ‘C’ of Doom, also known as burnout. We unpack what we can do to avoid the circumstances that lead to burnout, steps for bringing u...2024-03-2044 min
The Coaching EquationCreating a Personal Brand with Rory VadenWelcome to the first episode of The Coaching Equation, a show helping you take your coaching business to the next level. In this episode, we sit down with Rory Vaden, author of Take the Stairs and Co-Founder of Brand Builders Group, to unpack why you need to have a personal brand in today’s market, how to start building a personal brand, and what a personal brand is not. Rory is a renowned New York Times bestselling author, respected entrepreneur, and Hall of Fame speaker dedicated to empowering small business owners to amplify their reputation and revenue. In our co...2024-03-0759 minThe Coaching EquationOrigin StoryWelcome to the introductory episode for The Coaching Equation Podcast, brought to you by Empire Partners! Join our hosts, Ryan Lang and Brook Bishop, as they share the origin story behind their business partnership (and friendship), the founding of Empire Partners, and the key idea that started it all. Tuning in you’ll learn how they are helping more coaches live out their mission, the experts you can look forward to hearing from on this show, and why Ryan and Brook want to provide listeners with the knowledge they need to go out and build profitable, sustainable, and scalable co...2024-02-2825 min