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Ryan Spanger

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The Business of Video Production
The Business of Video ProductionHow to Start the Year When You’re Not Feeling ReadyThis is the first new episode for 2026, after a short break and a some reruns. The year’s started, but maybe you haven’t quite yet.Things may still be a bit quiet. Work hasn’t fully kicked back in. And you’re wondering how to use this in-between period without just waiting for momentum to magically appear.In this episode, Ryan talks about what it’s really like to come back after a break when motivation feels patchy and the next step isn’t obvious. He shares why that stuck feeling shows up so often at the...
2026-01-2617 minThe Business of Video Production
The Business of Video ProductionHow to up Your LinkedIn Content GameMost video producers know they should be posting more on LinkedIn. They’ve got great work, smart ideas, and interesting stories from the field, but for some reason, they hold back. Maybe it feels awkward. Maybe they don’t know what to say. Or maybe they’ve posted before and nothing happened.In this episode of The Business of Video Production Podcast, Ryan Spanger breaks down how to build a content strategy for LinkedIn that feels natural, human, and effective.He shares five simple types of posts that video producers can rotate through, and explains how to...
2025-10-2722 minThe Business of Video Production
The Business of Video ProductionGet Better at Selling Video ProductionIn this episode of The Business of Video Production Podcast, Ryan shares how he learned to sell video production services in a natural, authentic way that actually feels good.He explains how selling isn’t about persuasion or pressure. It’s about listening and responding. Through stories, examples, and real coaching experiences, you’ll learn how to:Lead client conversations with confidence and empathyUse curiosity to uncover opportunities hiding in plain sightReframe sales calls as diagnostic conversations: “diagnose and prescribe”Build trust and influence by listening reflectivelyCreat...
2025-10-2019 minThe Business of Video Production
The Business of Video ProductionHow to Build a Consistent Sales Habit - SVP Shortcuts 19On this week's Shortcuts episode, I want to talk about something that comes up all the time when I’m coaching video business owners: the sales rollercoaster.You know how it goes. You’re busy with production, buried in edits, and weeks go by without doing any sales. Then things go quiet, and suddenly you’re scrambling again.In this episode, I’ll share a simple way to get off that rollercoaster. It’s not about motivation or big plans. It’s about rhythm. One small, repeatable habit that builds momentum over time.If you’ve ev...
2025-10-1603 minThe Business of Video Production
The Business of Video ProductionPackages vs Proposals: What’s Better for Your Video Business?Should you sell your video services as packages, or create customised proposals for every client?In this episode, Ryan Spanger breaks down the pros and cons of both approaches. You’ll learn when packages make sense, when they can actually hold you back, and how customised proposals can help you position yourself as a trusted expert rather than just another vendor.Ryan also shares how he uses both models in his own production company, and how to find the balance between simplicity and strategy.If you’ve ever wondered how to make your sale...
2025-10-1321 minThe Business of Video Production
The Business of Video ProductionThe Power of Systems in Your Video Production BusinessEvery successful video production company has one thing in common: systems. Without them, you stay stuck doing everything yourself, quality slips when you’re busy, and growth stalls. In this episode, Ryan Spanger shows how systems give you consistency, control, and the freedom to build a business that works beyond you.What You’ll Learn:The hidden risks of running without systemsHow to capture your processes without overcomplicating themWhy systems separate professionals from amateursIf you’d like support to build the right systems and grow your video production busine...
2025-09-0122 minThe Business of Video Production
The Business of Video ProductionThrowback: Two Simple Systems That Can Transform Your Video BusinessRunning a video production business is not only about creativity. It is about building systems that make your business easier to run, deliver a better client experience, and help you grow.In this episode of The Business of Video Production Podcast, Ryan Spanger shares two of the most valuable systems he has developed in his own company:Client Onboarding: how to set expectations, frame the client experience, and lead with permission so projects run smoothly from day one.Client Review Sessions: how to gather honest feedback, strengthen relationships, and open the door to...
2025-08-2632 minThe Business of Video Production
The Business of Video ProductionEnter the Conversation Already Going On in Their Mind - BVP Short Cuts 4What if your next great client didn’t need to be convinced?What if they came to you already wanting to work with you?In this Shortcuts episode, I share the story of a recent video project we produced for a global tech company. But more importantly, I unpack how the job came about and what it revealed about the sales process.The client was already half sold before we even spoke. They’d seen the work, read the reviews, and sensed we were the...
2025-06-0504 minThe Business of Video Production
The Business of Video ProductionSmart Delegation - The Iron Man Model: Pillar 3In this episode:Smart Delegation Philosophy: Embrace unconventional thinking to thrive in changing times.Hyper-specialised outsourcing: Smart delegation isn't about cost-cutting but leveraging world-class expertise to elevate your business.Fractional Experts: Discover the power of bringing in fractional roles like CFOs, CMOs, and systems experts to transform your business without bloating your team.Tony Stark's Transformation: How Iron Man moved beyond doing everything himself, learning to trust his team, build scalable systems, and mentor the next generation.Smart vs. Basic Delegation: It's not about offloading tasks; it's about creating...
2025-06-0229 minThe Business of Video Production
The Business of Video ProductionGet Weird - BVP Short Cuts 3What if the smartest move in your business right now is to stop doing what makes sense?This episode picks up where the last one left off: the conversation on Innovation. But we’re taking it somewhere deeper. Stranger. More personal.It starts with a random moment from my past. A memory that came out of nowhere but suddenly made everything clearer. A reminder that the real breakthroughs often come from doing the thing no one else is doing. Trusting the idea that feels weird but somehow right.If the last episode got yo...
2025-05-2904 minThe Business of Video Production
The Business of Video ProductionInnovation - The Iron Man Model: Pillar 2What if the biggest threat to your video production business was also your greatest opportunity?In this episode, we explore the second pillar of the Iron Man Model: Innovation. But not the Silicon Valley version. We're talking about grounded, practical shifts in how you work. Changes that make your business more agile, efficient, and enjoyable.You’ll hear stories of what happens when people cling to the old way of doing things, and the surprising rewards that come from letting go of outdated dreams.We’ll unpack how innovation really works in a crea...
2025-05-2629 minThe Business of Video Production
The Business of Video ProductionThe 10 Year Frame - BVP Shortcuts 2Some of my most rewarding client relationships started with jobs so small, I almost said no.In this Shortcuts episode, I share the story of how those simple beginnings led to years of ongoing collaboration and trust. And I introduce a mindset that helped make it possible.I call it the 10 Year Frame. It's a way of approaching early-stage clients that can completely shift how you think about sales, service, and retention.In this episode:Why long-term relationships often begin in unexpected waysHow to build trust early without...
2025-05-2205 minThe Business of Video Production
The Business of Video ProductionAI – The Iron Man Model: Pillar 1Most people are either hyping AI to sell you something, or warning that it’s about to end your career. But what if there’s a more grounded, useful way to think about it?In this episode, I introduce the first pillar of the Iron Man Model for video production business owners: AI. Not as a gimmick. Not as a threat. But as a powerful tool that, when used wisely, can make your business leaner, faster, and more profitable.We’ll talk about how to use AI to travel light, increase your creative output, and build...
2025-05-1923 minThe Business of Video Production
The Business of Video ProductionThe Kid with the Gimbal (and what he can teach us) - BVP Short Cuts 1Welcome to the very first Short Cuts episode. These quick, focused sessions will drop at the end of each week to leave you with one big idea to reflect on, question, or put into action.This week, I want to talk about a story that comes up often in the video production industry. You’ve probably heard it. You might have even told it yourself.But what if that story is holding you back more than you realise?What if the thing you see as a threat is actually something else entirely?In...
2025-05-1504 minThe Business of Video Production
The Business of Video ProductionThe Iron Man Model: How to Build a Lean, Profitable, and Future-Proof Video Production BusinessMost superheroes were born with powers or had them thrust upon them.But Iron Man? He built his own.In this episode of The Business of Video Production Podcast, I explore why Tony Stark is the perfect metaphor for video production business owners.You don’t need to wait to be chosen or build a big team to succeed. You can create your own 'suit' by using systems, tools, AI, and innovation to amplify your power, stay lean, and create more freedom.I break down what I call the Iron Man Model, in...
2025-05-1220 minThe Business of Video Production
The Business of Video ProductionRerun: Unlock Your Ambition and HungerBefore you master the tactics and strategies of building a thriving video production business, there's something deeper you need to look at: your relationship with ambition.In this episode, I explore why ambition is one of the most misunderstood and underused forces for creative business owners. Many of us were taught to tone it down, play small, or not reach too high. Over time, those messages can create an inner resistance to going after what we truly want.But here's the thing. You can't build a remarkable business if you're holding yourself back....
2025-05-0518 minThe Business of Video Production
The Business of Video ProductionRerun: Sales for Non-Salesy Video ProducersWhile I'm taking a short 4-week break from releasing new episodes, I am bringing back some listener favourites. Today’s rerun is a powerful one: Sales for Non-Salesy Video Producers.In this episode, I share how "non-salesy" video producers, the ones who do not feel like natural salespeople, can actually become some of the most effective and trusted at selling their services.You will hear about:Why being authentic is your biggest sales advantageHow to build a sales process that feels natural instead of forcedThe power of ed...
2025-04-2821 minThe Business of Video Production
The Business of Video ProductionRerun: The Perfect Business Model for a Video Production CompanyAfter 25 years in the industry, I’ve refined a video production business model that is profitable, sustainable, and aligned with how I want to live and work. In this episode, I break it down so you can consider whether parts of it might work for you too.We cover:Why I prefer working directly with businesses instead of through agenciesThe types of video services I offer and why I don’t niche too narrowlyMy sweet spot when it comes to project budgetsThe ideal team structure for agil...
2025-04-2131 minThe Business of Video Production
The Business of Video ProductionRerun: How to Write Better ProposalsWhen you hear the words Video Production Proposal, do you feel excited… or overwhelmed?If you’re in the corporate B2B space, writing effective proposals is a crucial part of winning work. But many video producers treat them as an afterthought or necessary evil. In this episode, I’ll show you how to turn your proposals into powerful sales tools that impress prospects and help you land high-value projects.We’ll cover:Why proposals matter (and why skipping them can cost you work)The difference between quotes, proposals, and tendersA p...
2025-04-1439 minThe Business of Video Production
The Business of Video ProductionOne Year of Podcasting: Lessons Learned from the JourneyIt’s been one year since this podcast launched—and this episode is both a reflection and a celebration. In Episode 52, I’m sharing the biggest lessons I’ve learned over the past 12 months of creating The Business of Video Production podcast. If you're a regular listener, this will give you some behind-the-scenes insight into my process. And if you run a video production business, these lessons will likely resonate with your journey too.I’ll talk about:The courage to begin—and the magic that happens when you just startWhy having a clear stra...
2025-04-0724 minThe Business of Video Production
The Business of Video ProductionTransform Your Video Business in 90 Days (Part 2)In this episode of The Business of Video Production podcast, I walk you step-by-step through the 90-day transformation process that I’ll be guiding a small group of video business owners through—starting next week. Whether you join the group or take the solo route, this episode is packed with practical, actionable strategies to help you create real momentum in your business.We cover:Why non-negotiable commitment beats goal-settingA simple sales prospecting method you can start todayHow to get your website working for...
2025-03-3125 minThe Business of Video Production
The Business of Video ProductionTransform Your Video Business in 90 DaysWhat if the next 90 days could completely change the trajectory of your business?In this episode, we build on last week’s conversation about the shifting landscape of the video production industry. AI, outsourcing, client expectations—it’s all evolving fast. And the truth is, just being good at your craft isn’t enough anymore.So what do you do in the face of all this change?You need more than hope. You need a plan.And in this episode, I share mine.This is about how to respond with clarity...
2025-03-2416 minThe Business of Video Production
The Business of Video ProductionAll Bets Are Off : The New Rules of Video ProductionThings feel a bit crazy right now. It’s like we’ve entered a new era where all bets are off—but we don’t fully know the rules yet.In this episode, I’m delivering a wake-up call for video production business owners. The industry is shifting fast—AI, outsourcing, in-housing, and new business expectations are changing the game. Some videographers are still saying, “So far, so good…”—but the landing is coming.🚨 In this episode, you’ll learn:✅ Why AI is disrupting video production—faster than you think✅ The shift from high-end storytelling to “good...
2025-03-1723 minThe Business of Video Production
The Business of Video ProductionHow to Keep Clients Coming Back: The Power of a Good Retention SystemOne of the most important—and most overlooked—aspects of running a video production company is client retention. You’ve already put in the hard work to win a client, deliver great results, and build a strong relationship—so why let that connection fade?In this episode, we dive into the simple yet powerful systems that ensure your clients stick around for longer and keep coming back for more. You'll learn how to build a structured relationship management process, why staying in touch is the most effective (and easiest) form of sales, and how to create a high-qua...
2025-03-1021 minThe Business of Video Production
The Business of Video ProductionPart 2: The 20 Habits of Highly Effective Video Business OwnersIf you’ve ever felt stuck in your video business, wondering what separates top producers from the rest, this episode is for you.In Part 2 of this series, we’re diving into 10 more powerful habits that can transform your approach to business, creativity, and success. These aren’t just theories—they’re the patterns I’ve observed in the most successful video business owners and the ones I lean on when I’m at my best.You’ll learn:🎯 The mindset shift that helps video producers break through plateaus.💡 Why some business owners thrive while others st...
2025-03-0320 minThe Business of Video Production
The Business of Video ProductionThe 20 habits of Highly Effective Video Business Owners (Part 1)In today’s episode, we break down 10 foundational habits that separate consistently successful video producers from the rest. If you’re ready to stop relying on chance and start building a business that thrives on smart, consistent habits, let’s get into it.🚀 Inside this episode:👉 The secret to driving your own leads—and why it’s a game changer👉 How daily actions, even the small ones, can compound to create big wins👉 The importance of a service mentality in today’s competitive market👉 Balancing creativity with commercial strategy to keep your business profitable👉 Actionable insights...
2025-02-2425 minThe Business of Video Production
The Business of Video ProductionThe Profit Formula for Video Production BusinessesA lot of video producers think getting more leads is the key to growing their business. But if you’re not converting those leads into clients—or maximizing the value of your projects—you might be spinning your wheels without seeing real profit growth.In this episode, we break down The Profit Formula, a powerful framework used by top business coaches like Brad Sugars and Jay Abraham. You’ll learn how small improvements in key areas can have a compounding impact on your revenue and profitability.🔹 By the end of this episode, you’ll know how to:
2025-02-1710 minThe Business of Video Production
The Business of Video ProductionHow to Coach YourselfWhether you realise it or not, you're always being coached—by someone else or by yourself. Coaching is the key to unlocking higher performance, overcoming blind spots, and pushing beyond your limits. But what if you don’t have a coach? How do you guide yourself to success, stay accountable, and consistently improve?In this episode of The Business of Video Production Podcast, we break down the art of self-coaching. You’ll learn:✔ How to remove negative judgment and build a strong inner dialogue✔ How to tap into ambition, motivation, and even "dark side" ener...
2025-02-1021 minThe Business of Video Production
The Business of Video ProductionThe Truth About Video Production Pricing (And What to Do Instead)Pricing is one of the biggest challenges for video production business owners. How do you know what to charge? Should you raise your rates? What’s the ‘going rate’ for a video? In this episode of The Business of Video Production Podcast, I break down the right way—and the wrong way—to approach pricing. Many video producers rely on social media forums or blanket advice from ‘experts’ to determine their rates, but this approach is flawed. Instead, pricing should be based on value—both tangible and intangible. I share insights on how to increase the value you provide to c...
2025-02-0324 minThe Business of Video Production
The Business of Video ProductionSales for Non-Salesy Video ProducersIf you're not a natural salesperson, if you dislike high-pressure sales tactics, and if the idea of "closing the deal" makes you uncomfortable, this episode is for you. In this episode of The Business of Video Production Podcast, I break down how videographers and video producers can sell authentically—without tricks, hacks, or pushy techniques. I share my journey from struggling with sales to developing a natural, effective approach that feels right. You'll learn: Why being a "non-salesy" person can actually be an advantage. How to attract the right clients so sales conversations flow naturally. The ke...
2025-01-2721 minThe Business of Video Production
The Business of Video ProductionHow to Build Your Video Production BrandOne of the biggest missed opportunities for video production business owners? Branding. Many production companies underestimate its power, assume it doesn’t apply to them, or lack the time and resources to do it right. But when you do invest in building a strong brand, everything changes:✅ You connect with the right prospects effortlessly✅ You differentiate yourself from competitors✅ You build authority and command higher rates In this episode, I break down:🔹 Why branding isn’t just for big companies like Apple & Nike (and how it applies to you)🔹 The difference between ...
2025-01-2020 minThe Business of Video Production
The Business of Video ProductionUnlock Your Ambition and Overcome Self-DoubtIn this powerful episode of The Business of Video Production podcast, I dive into the critical topic of ambition — a driving force often misunderstood and undervalued in creative industries. Ambition isn't just about seeking status or wealth. It's the healthy drive to master your craft, achieve your goals, and push your business further. Yet, many creative business owners struggle with self-doubt, often shaped by childhood messages or societal expectations that equate ambition with greed or arrogance. I share personal stories and insights from my coaching practice to help you ex...
2025-01-1318 minThe Business of Video Production
The Business of Video ProductionHow to Start a Video Production Company in 2025Today, we’re shaking things up with a live coaching call. I’ll work with a young entrepreneur preparing to launch his video production company in 2025. He’s facing some critical decisions about how to get started, and I’ll be guiding him to clarify his vision, set clear goals, and map out the essential steps to build a strong foundation for his business.No matter where you are in your video production journey—whether you’re just starting out or already established—I’m confident you’ll find valuable insights in this conversation. As you listen, consider whether t...
2025-01-0647 minThe Business of Video Production
The Business of Video ProductionSet Your Vision for the New YearThis episode of the podcast is going out on the final day of 2024. So, you may be listening to it on the 31st of December. Or early in 2025. Now’s the time to reflect on what you want 2025 to look like for you. What do you want to do with it? How would you like it to play out? Who do you want to be in 2025? I go through this process every year at around this time. And I find it a very grounding and affirming thing. So, let me share my process with you. And invite yo...
2024-12-3022 minThe Business of Video Production
The Business of Video ProductionWhat to do in January (to set up your year)There’s an opportunity, and I don’t want you to waste it. As we down tools at the end of the year, I know it can be tempting to just cruise through January. But if you do, you’ll be missing out on the opportunity to get some really foundational stuff done in your video production business. And set yourself up properly for 2025. There’s a way you can rest and recover from a big year. And still use the...
2024-12-2322 minThe Business of Video Production
The Business of Video ProductionThe Vital Ingredient to Fuel Your Video BusinessThe other day, I was reflecting on different team members who had worked for my business over the years. And what the qualities were of the very best, most successful people. The ones who became best at their craft. The ones that made the biggest contribution to the business. Made the biggest impact. And after thinking about it for a while, the word came to me that truly captured their spirit. The vital ingredient that will fuel you to envision and achieve the video production business you want...
2024-12-1627 minThe Business of Video Production
The Business of Video Production2 Underutilised and Powerful StrategiesRunning a video production business at its heart involves creating and operating a series of interlocking processes. Once you have developed and refined enough of these processes, they operate together and support each other in a symphony. I've done this in my business, and it's taken me years to do it. I focused on each business area and worked to distil best practices in that area and then formalise it as a system. This makes running a business more manageable because it is easy to follow once you have...
2024-12-0932 minThe Business of Video Production
The Business of Video ProductionHow to Get my HelpOver the course of this podcast series, I’ve sometimes referenced the work I do in video production business coaching. And when people reach out to find out more about coaching -  and whether it’s the right fit for them - there are particular things they usually want to know. So I figured it made sense to record a podcast where I covered the most frequently asked questions about my video business coaching. So, in this episode, I’m going to share more about i...
2024-12-0219 minThe Business of Video Production
The Business of Video ProductionThe Mentor Series: How to fix your website with Greg MerrileesThis episode is the first in an occasional special series I’m doing called The Mentor Series. Where I talk to people who have greatly impacted one part of my life. Whether an expert, coach or mentor. People who I look up to as leaders in their industry. And people I’m really grateful to have connected with. Because of what I’ve learned from them. And the positive effect they’ve had on my life and business. My guest on this is Greg Merrilee...
2024-11-2551 minThe Business of Video Production
The Business of Video ProductionHow to Write Better ProposalsWhen you think of the words 'video production proposal', what thoughts or feelings come up for you? Do you have positive or negative associations? Do proposals feel like a burden, a drain on your time, or are they an exciting opportunity for you to connect with your prospect? If you work in the corporate B2B space, then being able to put together a good proposal is an essential part of doing business, but it's something that I've noticed over the years a lot of production companies don't do very well, and it's an...
2024-11-1839 minThe Business of Video Production
The Business of Video ProductionFinish StrongWith the holiday season quickly approaching, it can for clients to start to wind down their marketing activities and plans for making videos for this year. And sometimes it can be common for business owners - video production business owners in particular - to start to take their foot off the gas and coast through 'till the end of the year. And so what I really want to emphasize in this episode is the idea of finishing strong. Of resisting the temptation to wind things down, and to finish the year in the same spirit...
2024-11-1109 minThe Business of Video Production
The Business of Video ProductionHow to Protect Yourself From Being Infected by Negative ThinkingWelcome to the Business of Video Production podcast and to Season Two. Over the last four weeks I took a break from recording new episodes of the podcast and repeated four of the most popular episodes and I hope that you enjoyed the opportunity to check them out and I hope that they were of value to you. The last four weeks have been a great opportunity for me to take a break from the podcast, get some perspective, refocus and get right back into it and it feels good to be here talking...
2024-11-0426 minThe Business of Video Production
The Business of Video ProductionRerun: To Niche, or Not to NicheIf you run a video production company, is it a generalist agency? Or do you focus on a particular niche? Or maybe you’ve heard more talk lately about the importance of niching. And maybe even felt a pressure to become more specialised. And choose only one market. There are some definite advantages to this approach. But it’s a big decision. It’s an advanced strategy. And not to be entered into lightly. I’m going to look at niching from a bunch of different angles on this episode of the Business of Video Production podcast. learn more at https...
2024-10-2822 minThe Business of Video Production
The Business of Video ProductionRe-run: Developing an Authentic Sales Process for VideographersWhat’s your relationship like with the Sales process in your video production business? Do you feel confident with it? Is it something you enjoy? Or do you treat it like a necessary evil? Many production company owners have an uncomfortable relationship with Sales. I did for many years. Because I got into the industry to make films. I didn’t see myself as a sales person. Things only changed for me once I worked out a way of selling that was natural and authentic for me.
2024-10-2132 minThe Business of Video Production
The Business of Video ProductionRe-run: How To Survive The Quiet Times in Your Video BusinessFor anyone who’s ever struck out on their own, and decided to build their own business, it’s inevitable that you’ll experience quiet times. I doubt if there’s ever been a business owner that hasn’t gone through this. You could think of it as the tax you pay for being an entrepreneur.  And while it may feel terrible at the time, often this is where you learn your most important lessons. So let’s talk about how to survive the quiet times in Business. And not just surv...
2024-10-1445 minThe Business of Video Production
The Business of Video ProductionRe-run: The Video Production FrameworkHow do you approach the process of working on your video production business? Do you have a system to help you identify what areas need attention? Do you just go on instinct? Or do you just get so swept up in the doing: writing quotes, doing pre-production. The shoot. The edit etc. And then working on the business ends up taking a back seat? What’s been helpful for me is having a Framework - a bird's eye view - of all the different moving parts in my production company. The value of using a...
2024-10-0734 minThe Business of Video Production
The Business of Video ProductionHow to Compete and WinDo you consider yourself a competitive person? Or do you feel like competition holds no interest for you? And what does competitiveness actually mean to you? Do you consider it a positive or negative quality? The reality is that as humans we come hard -ired with a level of competitiveness. I’m very interested in harnessing this energy in a positive way. To help me achieve more. And the people around me. It’s a topic I’ve thought about quite a bit over the years. So I’m looking forward to sharing my ideas about Co...
2024-09-3025 minThe Business of Video Production
The Business of Video Production25 Business Lessons from 25 EpisodesWe've hit episode 25 of the Business of Video Production podcast: a bit of a milestone. I think it's a good opportunity to look back on the past 25 episodes, and extract some key learnings from each one. I take a look at the list of episodes and mention something worth thinking about from each one. As I go through them, consider if there's a particular topic that resonates with you, or needs attention in your business right now. Then, it might be worth going back to that episode, even if you've already listened to it before. Listen, see...
2024-09-2336 minThe Business of Video Production
The Business of Video ProductionHow to Become ConfidentHow confident do you feel, in the context of your business? How confident do you feel when you enter a sales conversation? I’m not talking about mind-over-matter, fake-it-till-you-make-it gung-ho confidence. I’m talking about a quiet, deeply-held belief in yourself that propels you to put yourself forward confidently. And get what you want. People often think that confidence is based on how you’re feeling. But true confidence isn’t based on emotion. Or belief. It’s built on facts. On proof. Let me explain. On this episode of the Business of Video Production podcast.
2024-09-1608 minThe Business of Video Production
The Business of Video ProductionA Framework to Improve the Quality of Your WorkWhen you’re thinking about how to run a more successful video production business, often there’s a focus on things like building systems, how to build a team, marketing techniques. That sort of thing. And these are all really vital. But sometimes it’s easy to not spend enough time thinking about one of the most important ways of improving your business and winning more work. And that’s upping the quality of work that you do. But quality can be quite a subjective topic. And people can take the...
2024-09-0919 minThe Business of Video Production
The Business of Video ProductionKnow Your Numbers: how to track your business metricsHow do you know if your business is successful, and it’s heading in the right direction. To some degree, you can tell. Because you know how busy you are. And you know the balance of your bank account. But unless you track a range of important metrics in your business, it’s really hard for you to get an accurate picture of where things are heading. So if you’re not, I share with you how I approach knowing your numbers, on this episode of the Business of Video Production Podcast.
2024-09-0224 minThe Business of Video Production
The Business of Video ProductionCultivate a Service MentalityIf you had to be brutally honest with yourself, how would you rate the level of service that your video production company offers? Acceptable? Good? World class? Is it as good as the level of service that you would want if you were the Client? I think that providing an amazing experience for clients, if you’re not doing so already, can be a total game changer in your video production business. And make such a difference as the impacts start to add up. So let’s talk about the how’s and why’s of pro...
2024-08-2638 minThe Business of Video Production
The Business of Video ProductionPersonal Branding for VideographersYour personal brand is essentially what you stand for as an individual, and the value that you bring. It’s basically the public identity that you create for yourself. It’s a way of showing that you’re trustworthy and credible. In my opinion, it’s something that’s often neglected by video production owners. Who often prefer to invest more time and energy in crafting a company brand. One that’s often painted as being unrealistically larger than it actually is. And missing out on the benefits that building their personal brand could bring. There...
2024-08-1914 minThe Business of Video Production
The Business of Video ProductionA Truth Everyone Believes, But You Refuse toThere’s so much that seems to happen in business…because that’s just the way it’s always been. And often it’s easy to just accept these things as law. How we do things becomes part of a belief system. But there can be real value in questioning these assumptions. And start to identify a truth everyone believes in but you. That’s this week’s topic. On this episode of the Business of Video Production Podcast.
2024-08-1216 minThe Business of Video Production
The Business of Video ProductionThe Inner Game of Video Production Part 1To build a successful video production business, it's about the actions you take. Equally it's about the way your mind works. And going on a journey to transform the way you think.
2024-08-0512 minThe Business of Video Production
The Business of Video ProductionThe Perfect Business Model for a Production CompanyThere many different ways you can set up your video production company: Solopreneur or large team. What sort of clients you work with, what budgets you target, they type of office you have, the ideal income for your business, and many other things. There’s no one right way. But after 25 years of working in this industry, I think I’ve hit on the perfect business model…for my video production company. And I’ll talk you through it. So that you can think more deeply about your own ideal model. On this episode of the b...
2024-07-2931 minThe Business of Video Production
The Business of Video ProductionTo Niche or Not to NicheIf you run a video production company, is it a generalist agency? Or do you focus on a particular niche? Or maybe you’ve heard more talk lately about the importance of niching. And maybe even felt a pressure to become more specialised. And choose only one market. There are some definite advantages to this approach. But it’s a big decision. It’s an advanced strategy. And not to be entered into lightly. I’m going to look at niching from a bunch of different angles on this episode of the Business of Video Production podcast. learn more at https...
2024-07-2222 minThe Business of Video Production
The Business of Video ProductionRegrets and Lessons LearnedRegrets are underrated. In our society, we're almost allergic to the idea of regret. People say you shouldn't regret anything, that you shouldn't live with regrets, and that everything you've done has contributed to the person you are. While this is true, not everything you do in life or in business will have the right outcome. Sometimes you're going to get it wrong, and sometimes, with the benefit of hindsight, you'll look back and wish that you'd done something differently. I think that's inescapable for everyone.  Today I want to talk about r...
2024-07-1514 minThe Business of Video Production
The Business of Video ProductionWhy You Don’t Have the Production Company You Want Yet (and how to fix it)Do you have the production company that you want yet, and if not, do you know what's standing in the way of you getting it? What are the things that you need to work on to help you get the results that you need? I've worked with many production companies over the years, and what I've found is that there's often a few very particular things standing in their way. So as you're listening to the podcast, I wonder if these six things resonate with you and are helpful for you to work on...
2024-07-0823 minThe Business of Video Production
The Business of Video ProductionHow to Optimise your Production Company ExpensesThere’s a good chance that your business is leaking money needlessly. And there’s a good chance that some of the expenses in your business could be channeled into more effective and profitable ways. So I’m going to suggest that you audit the finances of your business. And I’ll talk you through the way I do it in my own business. If this isn’t a process you do regularly, I think you’ll be blown away by the amount of money you can save. But, more importantly, how you can...
2024-07-0121 minThe Business of Video Production
The Business of Video ProductionTo Freelance or Not to Freelance (Episode 2)Welcome to episode two in the series that I’m calling, to freelance or not to freelance. The pros and cons of being a freelancer. And, some things you may not have thought about: Which business model you’re better suited to. And, if you are currently working as a freelancer, Instead of ditching the business model because you’re experiencing limited success, how to really make this business model work for you. And if you do have ambitions for building your own full service Production company, how you can use this as a stepping stone. And really nailing this b...
2024-06-2424 minThe Business of Video Production
The Business of Video ProductionTo Freelance or Not to Freelance (Part 1)Today I’m gonna talk about the topic of freelancing. I think there are so many myths and misunderstandings about freelancing. And really massive opportunities that a lot of freelancers just aren’t realising. I’m seeing so many freelancers out there who, based on how they operate, I don’t think they’re getting anywhere near the potential that they could be achieving. so let’s talk about freelancing. On this episode of the Business of Video Production Podcast. Podcast Website
2024-06-1712 minThe Business of Video Production
The Business of Video ProductionHow to Get Things DoneWhen you look around and notice the most successful video production businesses in your market, they probably have something in common. They have a good process for getting things done. They always seem to be refining their approach, making offers to the market, and putting content out on social media. And this is what business is about. Growing. Change. Development. Trying something new. Not stagnating. Let’s explore the process Having ideas and then turning them into action. On this episode of The Business of Video Produciton podcast. https://www.ryanspanger.com/
2024-06-1030 minThe Business of Video Production
The Business of Video ProductionThe Sales Thermostat, and What to Do About itBuilding a successful production company demands learning more about how your mind works. And what unconscious beliefs or thought patterns you have. How they’re influencing the actions you take in your production business. And the results you get. There’s an interesting phenomenon called the Sales Thermostat. I think it’s worth exploring on this episode of the Business of Video Production Podcast. To learn more, visit https://www.ryanspanger.com
2024-06-0306 minThe Business of Video Production
The Business of Video ProductionHow to Win More Corporate Video WorkIf you run a video production company, and want to win more corporate video work, it can be hard to know how to present yourself. What the tools are that you need. And a clear understanding of the culture and mindset of the people that you’ll be working with. So, if you’re keen to work with corporates, to get more corporate work, to transition from other types of work, and to really grow this area of the business, check out this episode.
2024-05-2732 minThe Business of Video Production
The Business of Video ProductionHow To Survive The Quiet Times in Your Video BusinessIt’s inevitable that you’ll experience quiet times in your video production business at some point. And while it may feel terrible at the time, often this is where you learn your most important lessons. So let’s talk about how to survive the quiet times in Business. And not just survive, but in time, actually take the incredible opportunity for learning and growth and transformation this experience gives. Podcast Episode Page: https://www.ryanspanger.com/podcast/episode7 Video Production Business Coaching: https://www.ryanspanger.com/coaching ...
2024-05-2045 minThe Business of Video Production
The Business of Video ProductionShould You Get Off the Tools?There’s a lot of common wisdom that you hear from people, like Business Coaches and Experts and Consultants and Authors. And there’s some popular although cliched advice that you often hear: Things like, “work on your business not in your business”. And the really popular one - “you need to get off the tools”. And on the surface these ideas make sense. And the advice is quite practical and sensible. Because it DOES make sense that if you’re involved in all the doing work, it’s not leaving enough time to actually...
2024-05-1317 minThe Business of Video Production
The Business of Video ProductionDeveloping an Authentic Sales Process for VideographersWhat’s your relationship like with the Sales process in your video production business? Do you feel confident with it? Is it something you enjoy? Or do you treat it like a necessary evil? Many production company owners have an uncomfortable relationship with Sales. I did for many years. Because I got into the industry to make films. I didn’t see myself as a sales person. Things only changed for me once I worked out a way of selling that was natural and authentic for me.
2024-05-0632 minThe Business of Video Production
The Business of Video ProductionLeveraging Your Production Company to Build WealthWhen you hear the word ‘wealth’, everyone has their own definition. Some talk about having freedom as wealth. They talk about time, or they talk about their family. Even the ability to fully experience life. And some talk about wealth in its classic sense. So today we’re gonna talk about money. Which is, ultimately, why you’re investing all this time, energy and resources into your business on this episode of the Business of Video Production podcast. https://www.ryanspanger.com/podcast/episode4
2024-04-2922 minThe Business of Video Production
The Business of Video ProductionBuilding Your TeamWho does the work in your video production company? Do you have a team that you’ve gathered together? People who have different skills in different areas that make the sum greater than its parts. Or are you a bit of a lone wolf, and do it all yourself? There’s no one right way. I can only tell you what’s worked for me. But I just don’t know if you can do it completely alone. If you’re not able to ask for help, and bring people into your world to support you, I think you’...
2024-04-2319 minThe Business of Video Production
The Business of Video ProductionThe Video Production FrameworkHow do you approach the process of working on your video production business? Do you have a system to help you identify what areas need attention? Do you just go on instinct? Or do you just get so swept up in the doing: writing quotes, doing pre-production. The shoot. The edit etc. And then working on the business ends up taking a back seat? What’s been helpful for me is having a Framework - a birds eye view - of all the different moving parts in my production company. The value of using a Fr...
2024-04-1634 minThe Business of Video Production
The Business of Video ProductionThe Business of Video Production'The Business of Video Production' podcast covers all the things you need to focus on to help you build a great video production business including strategy, marketing, sales, delivery and mindset. Through the series we will explore topics important to a videographer such as how to: Identify and reach the right prospects. Achieve a consistent flow of work (no more feast or famine). Charge what you’re worth – with confidence. Step back from shouldering all the responsibility for production so you can focus on b...
2024-04-0911 minThe Online Hustle with Jake Hower
The Online Hustle with Jake HowerTips to Improve Your Web Video Productions with Ryan SpangerFull show notes can be found at https://jakehower.com/tips-to-improve-your-web-video-productions-with-ryan-spanger/
2023-08-2834 minThe Online Hustle with Jake Hower
The Online Hustle with Jake HowerTips to Improve Your Web Video Productions with Ryan SpangerFull show notes can be found at https://jakehower.com/tips-to-improve-your-web-video-productions-with-ryan-spanger/
2023-08-2835 minThe Business of Writing Podcast
The Business of Writing PodcastRyan Spanger: Captivating Video ScriptsIn This Episode:  Ryan Spanger started work in the video production industry as a freelancer, but quickly discovered that while most production companies were focused on making nice looking films, their videos often neglected the needs of their clients.    In fact, they seemed more interested in being artists than driving the right results for their clients, and so Ryan there was an opportunity to serve businesses far more effectively with video. This is how Dream Engine, his video production company, was born.   Since 2002, Dream Engine has produced videos for many...
2020-07-2132 minEngage Video Marketing Podcast
Engage Video Marketing PodcastHow to Make Effective Videos in an Age of Social Distancing with Ryan SpangerIn this episode of the Engage Video Marketing Podcast, Ryan Spanger discusses the  opportunities that have resurfaced and the new approaches that allowed businesses  to continue their visibility through video marketing and grow their business.Ryan Spanger is the managing director of Dream Engine - A corporate video production company based in Melbourne Australia. Ryan began working in video production in 1999. Starting work as a documentary maker, Ryan applied this form of filmmaking to producing videos for corporates, government departments and educational institutions. His writings about film and video have appeared in a number of publications, and he...
2020-05-2537 minGrow Your Video Business with Ryan Koral
Grow Your Video Business with Ryan KoralWhy You Don't Need To Fake It To Make It w/ Ryan SpangerHave you ever tried to put on a different persona when working with a client? I bet it felt awkward. The reality is, there's no need to do that, even when working with giant brands. Don't fall into the trap of believing that you're not good enough as you are. The right client for you isn't looking for someone else. They want you as you are with what you have to offer. Ryan Spanger is the founder of Dream Engine, a corporate video production company in Melbourne, Australia. Since 2001, his company has been turning out high-quality corporate...
2020-01-271h 02The Den Lennie Show
The Den Lennie ShowVideo Production Business Manifesto with Ryan Spanger (Part 2)Send us a textIn last week’s episode we had Ryan Spanger the owner and founder of Dream Engine with us. Ryan is not only a member of our Video Business Accelerator group. Ryan actually wrote a manifesto which highlights all the lessons he has learned in 20 years in the industry. This manifesto serves as his reminder to always stay on track; especially after all of the highs and lows he has experienced in running his business. Today, we will be picking up where we left off, and I...
2019-11-1231 minThe Den Lennie Show
The Den Lennie ShowVideo Production Business Manifesto with Ryan Spanger (Part 1)Send us a textAfter being in the video business industry for so long, it only takes a little loss of focus to lose track. But what does it take to make you stay in the game? How do you remind yourself that you have goals to achieve and dreams to chase?Today, I’ll be speaking with one of my clients, Ryan Spanger, owner of Dream Engine. Ryan has been in the video production industry for 20 years, and his experience is immense. He will be sharing with us what he did to remind himself th...
2019-11-0542 minProductive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy016. How To Use Video Marketing To Really Grow Your Business with Ryan SpangerRyan Spanger On How To Use Video Marketing To Take Your Business To The Next Level In this podcast Ryan and I discuss the secret sauce to video marketing and how to use it to take your business to the next level Key Points : How To Use Video Marketing As Key Success Tool In Business 1:20 – Why businesses should consider video as a critical part of content strategy   2:47 – “The thing about video is, it is a powerful form of proof.”   4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”   5:07 – Video is the next best way of peo...
2015-04-1828 minWeb Video Marketing Show
Web Video Marketing ShowPodcast Episode #29: Building an Effective Video Marketing FunnelOn todays episode of the Web Video Marketing Show, Matt Childs from Vidcaster joins Ryan Spanger to discuss video marketing funnels. Listen in to find out what sets some marketing tools apart from others and how to build the most effective marketing funnel. Episode Notes [02:23] Ryan introduces todays guest Matt Childs, the VP of sales and marketing at Vidcaster [05:28] Matt tells Ryan why using video in marketing is so effective for him [07:37] Matt talks about what differentiates Vidcaster from other video hosting platforms and discusses its useful features for businesses [12:37] Ryan and Matt discuss ‘what is a video marketing funnel’ and Matt...
2014-07-1538 minWeb Video Marketing Show
Web Video Marketing Show# 29 Building an Effective Video Marketing FunnelRyan Spanger and Matt Childs discuss online video marketing funnels
2014-07-1538 minWeb Video Marketing Show
Web Video Marketing Show# 29 Building an Effective Video Marketing FunnelRyan Spanger and Matt Childs discuss online video marketing funnels
2014-07-1538 minWeb Video Marketing Show
Web Video Marketing Show# 29 Building an Effective Video Marketing FunnelOn todays episode of the Web Video Marketing Show, Matt Childs from Vidcaster joins Ryan Spanger to discus video marketing funnels. Listen in to find out what sets certain marketing tools apart from others and how to build the most effective marketing funnel. Read more on our website at: http://www.dreamengine.com.au/podcast/podcast-episode-29-building-effective-video-marketing-funnel
2014-07-1538 minWeb Video Marketing Show
Web Video Marketing ShowPodcast Episode #28 Aaron Thomas: Using an Autocue for Better ResultsOn this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Aaron Thomas about autocues/teleprompters and how they can improve your on camera presenting. So, keep listening for Aaron's tips on how save time and money using autocues. ...
2014-06-2332 minWeb Video Marketing Show
Web Video Marketing Show#28 Aaron Thomas: Using an Autocue for Better ResultsOn this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Aaron Thomas about autocues/teleprompters and how they can improve your on camera presenting. So, if you're part of the online video marketing crowd, keep listening for Ryan and Aaron's tips on how save time and money using autocues. Read more at our website:  http://www.dreamengine.com.au/podcast/aaron-thomas
2014-06-2332 minWeb Video Marketing Show
Web Video Marketing Show#28 Aaron Thomas: Using an Autocue for Better ResultsOn this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Aaron Thomas about autocues/teleprompters and how they can improve your on camera presenting. So, if you're part of the online video marketing crowd, keep listening for Ryan and Aaron's tips on how save time and money using autocues. Read more at our website:  http://www.dreamengine.com.au/podcast/aaron-thomas
2014-06-2332 minWeb Video Marketing Show
Web Video Marketing Show#28 Aaron Thomas: Using an Autocue for Better ResultsOn this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Aaron Thomas about autocues/teleprompters and how they can improve your on camera presenting. So, if you're part of the online video marketing crowd, keep listening for Ryan and Aaron's tips on how save time and money using autocues. Read more at our website:  http://www.dreamengine.com.au/podcast/aaron-thomas
2014-06-2332 minWeb Video Marketing Show
Web Video Marketing ShowPodcast Epsiode #27: How to Stand Out in Sales by Using Video MarketingOn this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Steve Brossman about how to stand out from the crowd with video marketing.
2014-04-0834 minWeb Video Marketing Show
Web Video Marketing Show#27: How to Stand Out in Sales by Using Video with Steve BrossmanOn this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Steve Brossman about how to stand out from the crowd with video marketing. So, if you're part of the online video marketing crowd, keep listening for Ryan and Steve's tips on how to get ahead of the game! Read more at our website:  http://www.dreamengine.com.au/podcast/stand-out-in-sales-by-using-video-marketing
2014-04-0834 minWeb Video Marketing Show
Web Video Marketing Show#27: How to Stand Out in Sales by Using Video with Steve BrossmanOn this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Steve Brossman about how to stand out from the crowd with video marketing. So, if you're part of the online video marketing crowd, keep listening for Ryan and Steve's tips on how to get ahead of the game! Read more at our website:  http://www.dreamengine.com.au/podcast/stand-out-in-sales-by-using-video-marketing
2014-04-0834 minWeb Video Marketing Show
Web Video Marketing Show#27: How to Stand Out in Sales by Using Video with Steve BrossmanOn this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Steve Brossman about how to stand out from the crowd with video marketing. So, if you're part of the online video marketing crowd, keep listening for Ryan and Steve's tips on how to get ahead of the game! Read more at our website:  http://www.dreamengine.com.au/podcast/stand-out-in-sales-by-using-video-marketing
2014-04-0834 minWeb Video Marketing Show
Web Video Marketing ShowPodcast Epsiode #26: Creating Great Information Products with Jules WatkinsIn this episode, Ryan talks to Jules Watkins about how to create cutting-edge video information products.
2014-03-1445 minWeb Video Marketing Show
Web Video Marketing Show#26: Creating Great Information Products with Jules WatkinsOn this week's Web Video Marketing Show podcast, Ryan talks to Jules Watkins about how to create cutting-edge video information products. And so, if you're thinking about creating your own video information products, keep listening. As ever, you can read more at the Dream Engine website: http://www.dreamengine.com.au/podcast/video-information-products/ ‎ Jules is the creator of iPhone Video Hero, which is an online course that helps people create great-looking promotional videos on their iPhones. Episode Notes: 1. "Where have you been?"/Episode Introduction [0:33]. Ryan explains where the Web Video Marketing Show has been hiding in 2014, and introduces his next guest...
2014-03-1445 minWeb Video Marketing Show
Web Video Marketing Show#26: Creating Great Information Products with Jules WatkinsOn this week's Web Video Marketing Show podcast, Ryan talks to Jules Watkins about how to create cutting-edge video information products. And so, if you're thinking about creating your own video information products, keep listening. As ever, you can read more at the Dream Engine website: http://www.dreamengine.com.au/podcast/video-information-products/ ‎ Jules is the creator of iPhone Video Hero, which is an online course that helps people create great-looking promotional videos on their iPhones. Episode Notes: 1. "Where have you been?"/Episode Introduction [0:33]. Ryan explains where the Web Video Marketing Show has been hiding in 2014, and introduces his next guest...
2014-03-1445 minWeb Video Marketing Show
Web Video Marketing Show#26: Creating Great Information Products with Jules WatkinsOn this week's Web Video Marketing Show podcast, Ryan talks to Jules Watkins about how to create cutting-edge video information products. And so, if you're thinking about creating your own video information products, keep listening. As ever, you can read more at the Dream Engine website: http://www.dreamengine.com.au/podcast/video-information-products/ ‎ Jules is the creator of iPhone Video Hero, which is an online course that helps people create great-looking promotional videos on their iPhones. Episode Notes: 1. "Where have you been?"/Episode Introduction [0:33]. Ryan explains where the Web Video Marketing Show has been h...
2014-03-1445 minWeb Video Marketing Show
Web Video Marketing ShowPodcast Epsiode #25: Trends to Look For in 2014On this week's episode, Ryan and Nicko discuss what happened in video production in 2013 and what to look out for in 2014. Episode Notes 1. Video Marketing in 2014 [1:22]. Ryan gets stuck into why video marketing will be so important in 2014. 2. Episodic Video and You [4:20]. Why is episodic video becoming so popular and how does it differ from videos of the past? 3. Keep on Tracking [6:32]. Don't know why stat tracking is so important? Want to know if it can be applied to episodic video? Ryan explains all. 4. Corporate Documentaries [8:56]. Ryan explains why his passion for documentaries will really pay off in 2014.  5. A Case S...
2013-12-1827 minWeb Video Marketing Show
Web Video Marketing Show#25: Trends to Look For in 2014#25: Trends to Look For in 2014
2013-12-1827 min