Shows
Theoretical Nonsense: The Big Bang Theory Deep Dive Podcast, No PHD NecessaryEp. 61 - 3x19 - The Wheaton ReoccurrenceCheck out our recap and breakdown of Season 3 Episode 19 of the Big Bang Theory! We found 5 IQ Points!00:00:00 - Intro00:02:18 - Summary Begins00:10:58 - What animals can be giant? The Square Cube Law! 00:19:40 - Do males have cycles? 00:31:04 - Rabbit Scrotums00:51:39 - What is the Velikovsky hypothesis?00:55:06 - Bowling etiquetteFind us everywhere at: https://linktr.ee/theoreticalnonsense~~*CLICK THE LINK TO SEE OUR IQ POINT HISTORY TOO! *~~-------------------------------------------------Welcome to Theoretical Nonsense! If you're looking for a Big Bang Theory rewatch podcast blen...
2024-08-251h 23
BRIDGING THEOLOGYS3E9 Jennifer Powell McNutt and David W. McNutt - Know The TheologiansCo-hosts Beth and Jon Stovell speak with Jennifer Powell McNutt and David W. McNutt about their research and writing, including their new book, Know the Theologians (Zondervan, 2024).
Jennifer Powell McNutt (PhD, University of St. Andrews) is the Franklin S. Dyrness Chair of Biblical and Theological Studies and Associate Professor of Theology and History of Christianity at Wheaton College, Fellow in the Royal Historical Society, award-winning author and professor, and Reformation scholar. David W. McNutt (PhD, University of Cambridge) is Senior Acquisitions Editor of Theology for Zondervan Academic with HarperCollins, Lecturer in Core Studies at Wheaton College, and...
2024-07-1656 min
BRIDGING THEOLOGYS3E6 Christopher M. Hays: Eight Million Exiles - Missional Action Research and the Crisis of Forced MigrationCo-hosts Claudia Herrera-Montero and Kevin Hill speak with Christopher M. Hays about his new book, Eight Million Exiles: Missional Action Research and the Crisis of Forced Migration (Eerdmans, 2024).
Christopher joined Scholar Leaders as President in 2022 after serving as a missionary and professor of New Testament at the Biblical Seminary of Colombia in Medellín. A Biblical scholar committed to the transformation of theological knowledge into missional practice, he has worked in projects ranging from authoring scholarly volumes to establishing church-based ministries to victims of forced migration. He holds degrees from Wheaton and Oxford. His most recent book in...
2024-05-1549 min
The Better Samaritan PodcastInnovating for Impact : A Conversation with Ryan RussellAbout the episode:As part of our Innovation series, Ryan Russell, Vice President of Innovation and New Products at Compassion International, joins us in unraveling the intricacies of service-oriented innovation. Together, we discuss how innovation doesn’t have to be huge to make an impact. Each step forward is rich with opportunities to learn.Ryan talks about the passion and humility we need towards our customers, employees, and/or clients. We also explore the intersection of creativity and connection in non-profit innovation, delving into Compassion International's multifaceted crusade against ch...
2024-04-1628 min
Beyond the cape: A comic podcast straight from the panels!Episode 21: Welcome to the oasis Gunterwelcome to another episode true believers and this time we dive into one of the better love notes to 80s pop culture as Ready Player One by Ernest Cline! this book covers all aspects from DnD to mechagodzilla and more! its also beautifully narrated by the will wheaton. hope you enjoy and let us know in the comments and ratings!
2024-01-0559 min
BRIDGING THEOLOGYS2E7 Women and the Gender of God with Amy Peeler and Co-Hosts Beth Stovell and Kevin HillThe Rev. Amy Peeler, Ph.D. is an Associate Professor of New Testament at Wheaton College, IL and an Associate Rector at St. Mark’s Episcopal Church in Geneva, IL. Author of Women and Gender of God (Eerdmans, 2022), “You Are My Son”: The Family of God in the Epistle to the Hebrews (T&T Clark, 2014), and co-author with Patrick Gray of Hebrews: An Introduction and Study Guide (T&T Clark, 2020), she continues to research, write, and speak on Hebrews and familial language in the New Testament. She received her BA in Biblical Languages from Oklahoma Baptist University, M. Div. and Ph. D. i...
2023-06-2747 min
BRIDGING THEOLOGYS2E2 Esau McCaulley on Biblical Studies and FaithEsau McCaulley, an associate professor of New Testament at Wheaton College in Wheaton, IL, talks with co-hosts Beth Stovell and Candace Smith about how his scholarship intersects with the Christian life.
2023-03-2155 min
The Lives of WritersRyan RivasMichael talks with Ryan Rivas about the story of Burrow Press, finding his way as a writer, the Orlando literary community, the making of the mixed media book NEXTDOOR IN COLONIALTOWN (Autofocus Books, 2022), neighborhood photography, Colonialtown, the suburban gothic, selecting and arranging found text from nextdoor[dot]com, whiteness, the book as art object, and more.Ryan Rivas is the author of Nextdoor in Colonialtown (Autofocus 2022). He is the Publisher of Burrow Press, and the Coordinator of MFA Publishing at Stetson University’s MFA of the Americas creative writing program. A Macondo Writers Workshop fellow, his work ha...
2022-10-041h 14The Lives of WritersLaurie Rachkus Uttich [Guest host: Ryan Skaryd]Guest host Ryan Skaryd talks with Laurie Uttich about running workshops in a maximum-security correctional center for men, reaching for a pen to figure stuff out, loving teaching after not wanting to teach, moving from fiction to non-fiction, the path to her first book of poems, how an idea might lead to non-fiction or poetry, process, a poem landing or not, the point of writing, not rushing into publication as a student, trying different things, and more.Laurie Rachkus Uttich is the author of the poetry collection, Somewhere, a Woman Lowers the Hem of Her Skirt (Riot...
2022-08-0948 minThe Lives of WritersTope FolarinMichael talks with Tope Folarin about his first trip back to Salt Lake City in 27 years, decolonizing art, the whiteness of autofiction in the critical sphere, directing The Institute of Policy Studies, his debut novel A Particular Kind of Black Man, the naming of main characters in autofiction, a next book in progress, and more.Tope Folarin is a Nigerian-American writer based in Washington DC. His debut novel, A Particular Kind of Black Man, was published by Simon & Schuster in 2019, and he has garnered many awards for his work, including the Caine Prize for African Writing and...
2021-11-2948 min
Brand Retro with CyberdogzArtist Spotlight: Ryan Wheaton (Craft Brew Creative)Mike welcomes fellow artist, designer, and special guest Ryan Wheaton to the Brand Retro Podcast. Ryan is the mastermind behind Craft Brew Creative AND host of the Branding Brews Podcast. Ryan gives us an interesting look behind the scenes of the Craft Brewing industry as he shares his story on how he followed his gut and carved out his niche! Highlights How he got started and made it happen. - 0:45 The time he spent to build his business on how it is now. - 6:21 What drove the artwork and Craft Brew as one. - 13:38 His...
2021-11-0935 min
Marketing On TapMarketing On Tap with Ryan Wheaton of Craft Brew Creative and Branding Brews PodcastJim and Jackie talk with Ryan Wheaton, owner of Craft Brew Creative and Branding Brews Podcast, about their 20 years of experience in the industry, elevating your brand with photography and video, and the importance of social media- as well as, Branding Brews 2021 Gold Crushie Win for "Best Brewing Podcast!"
2021-05-2531 min
The Pixel Classroom PodcastThe Pixel Classroom Podcast episode 57 with special guest, Shavina BakerIn our first episode for April 2021, I am joined by my former co-worker and school principal, Shavina Baker. Shavina's passion for education compelled her to teach in the city of Rockford to give back by educating and empowering the children in her city to achieve their goals and use their talents and gifts to enrich the city of Rockford.
Prior to taking on her role as principal Shavina has had the opportunity to teach elementary as well as middle school. Being a principal has allowed Mrs. Baker to build long lasting relationships with students, families and the community.
Mrs. Baker f...
2021-04-0134 minThe Lives of WritersTyler GillespieMichael & Ryan talk with Tyler Gillespie about Florida, interviewing the kind of people who wrestle alligators, writing essay vs. poetry, balancing it all, and Gay Days at Disney.Tyler’s new book, The Thing about Florida: Exploring a Misunderstood State (University of Florida Press), is available now. He is a fifth-generation Floridian, a poet, and an award-winning journalist who has written for GQ, the Guardian, the Nation, VICE, and Salon. His previous book was Florida Man: Poems.
2021-03-2340 min.png)
Permaculture Podcast by Paul Wheatonpodcast 528 – Permaculture Smackdown Returns – Part 2Paul continues his call with some of his Patreons, specifically Julia Winter, Katy, and Ryan, along with the hijackee, Elliot, and Kyle Neath pops out of the woodwork as well. In this part, plans are formulated for future Permaculture Smackdowns, bitcoin is discussed, and a parallel idea to Paul’s SKIP programme is found. Support the […]
2021-02-2151 minPermaculture Podcast by Paul Wheatonpodcast 527 – Permaculture Smackdown Returns – Part 1Paul calls up three of his Patreon supporters, Julia Winter, Katy, and Ryan, along with a… “hijackee?”, Elliot, who’s allowed in due to being family of one of the Patreons. They spend most of the session talking about The Love Shack, insulation, calking materials, wood preservation, and the shortcomings of whitewash. Support the podcast on […]
2021-02-1951 minThe Lives of WritersJennifer CalkinsMichael & Ryan talk with Jennifer Calkins about her novel Fugitive Assemblage (The 3rd Thing, 2020), evolutionary biology, environmental law, aliens, viruses, personal hauntedness, and more.This is our first podcast under our new name, The Lives of Writers.Podcast theme: Dj Garlik and Betholet's "Special Sause" used with permission from Bertholet.
2021-02-111h 01
Branding Brews Podcast2021 Craft Beer Marketing Awards – BB0552021 Craft Beer Marketing Awards with Jim McCune and Jackie DiBella
Find the CBMAs online: craftbeermarketingawards.com // Instagram: @craftbeermarketingawards
I was honored to be asked to participate in judging the 2021 CBMAs. Since the CBMA organization and awards started last year, I thought it was about time we learned more about them and spread information about the awards. Deadline for the 2021 entries is coming up on January 29th, so make sure you check out all the categories you can enter!
Talking points:
Bringing together creative and marketing folks in the industry
Raising awareness and learning about successful marketing
Recognizing branding and marketing f...
2021-01-1534 minThe Lives of WritersErin Slaughter & Lena ZieglerMichael and Ryan talk with Erin Slaughter and Lena Ziegler, editors of The Hunger, about collaboration and confession in their ongoing co-authored memoir project and in their individual work as PhD candidates.In this episode, we were still using the name, The Autofocus Literary Podcast.Podcast theme: Dj Garlik and Betholet's "Special Sause" used with permission from Bertholet.
2021-01-141h 10The Lives of WritersAriel Francisco & Alysia SawchynMichael and Ryan talk with Ariel Francisco and Alysia Sawchyn, both of whom released books in 2020 with Burrow Press, about autobiographical writing in poem and essay forms, among other things.In this episode, we were still using the name, The Autofocus Literary Podcast.Podcast theme: DJ Garlik and Bertholet's "Favorite Sause" used with permission from Bertholet.
2020-12-151h 19The Lives of WritersTeresa CarmodyMichael and Ryan talk with Teresa Carmody about her new book THE RECONCEPTION OF MARIE, autobiographical fiction vs. autofiction vs. Roman à clef, the history of the "novel-essay," and more.Teresa Carmody’s writing includes fiction, creative nonfiction, inter-arts collaborations, and hybrid forms. She is the author of three books and four chapbooks. Her writing was selected for the &NOW Awards: The Best Innovative Writing (2009) and by Entropy for its Best Online Articles and Essays list of 2019. In her writing, Carmody explores issues of spirituality, gossip, intersubjectivity and perception, queer relations, friendship, embodiment and the archive, intersectional feminism, and...
2020-11-151h 07
Drinking Socially - The Official Untappd PodcastDrinking Socially - S3 Ep. 27: The Final Beer 101 With Special Guest Ryan WheatonWe began our Beer 101 Series on June 17th, Season 3, Episode 13. That was a feature about Hops... we've since covered all 4 vital ingredients in a beer, how to turn them into beer, and what to do with it afterward — on this episode, we're bringing in Ryan Wheaton from the Branding Brews Podcast and Craft Brew Creative to talk about how marketing plays a role into the beers we drink. We're sipping Doom Sauce by Lord Hobo Brewing in this episode. Have questions, want to be a guest on the podcast, or just want to say hello? Email podcasts@untappd.com.
2020-11-0450 minThe Lives of WritersStarting SomewhereMichael and Ryan discuss their favorite kinds of autobiographical writing, the most recent thing they've read, the term Creative Nonfiction, process based on genre, and more.In this episode, we were still using the name, The Autofocus Literary Podcast.
2020-10-1526 minBranding Brews PodcastUntappd for Your Brewery – BB054Using Untappd for Brewery Marketing with Jon Dispenza and Harrison Hickok
FIND UNTAPPD
website: untappd.com // podcast: untappd.com/podcast
Untappd reaches a huge audience, so it only makes sense that breweries look at ways to utilize this platform to increase their marketing reach. I was stoked to make a connection with Jon and Harrison who both work at Untappd and also host the Drinking Socially Untappd Podcast. I figured these guys would be able to deliver some solid insights and advice for using Untappd for your brewery.
Talking Points:
What makes a label successful
Using social media channels alongside Un...
2020-10-0251 minBranding Brews PodcastAustin Beerworks – BB053Austin Beerworks with Helms Workshop
Find Austin Beerworks
Website: austinbeerworks.com / Instagram: @AustinBeerworks / Facebook: @AustinBeerworks / Twitter: @AustinBeerworks
Find Helms Workshop
Website: helmsworkshop.com / Instagram: @helms_workshop / Facebook: @HelmsWorkshop / Twitter: @HelmsWorkshop
Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for Austin Beerworks.
Talking Points:
Development of branding and brand identity, beyond just a cool logo
Development of core and seasonal cans
Connecting your branding to the beer you make
Breaking out of the typical look in beer branding and being different.
Creation of premium bottle labels and how they're integrated into the core Au...
2020-08-1100 minBranding Brews PodcastCo-Branding – BB052Co-Branding and Collaborations with Jordan Hoffart and Fish Scales
Find Jordan Hoffart and Black Plague Brewing
Website: blackplaguebrewing.com // Instagram: @blackplaguebrewing
Find Fish Scales and Atlantucky Brewing
Website: atlantucky.com // Instagram: @atlantucky
The idea of collaborations between breweries has proven to be a successful way to promote brands and your beer. I wanted to take a look at some ways that other industries, brands, and celebrities are collaborating in the beer industry to reach new customers. Jordan Hoffart is a professional skater that co-founded Black Plague Brewing. Hoffart and Black Plague created a collab. beer with Tony Hawk, cleverly named To...
2020-06-1800 minBranding Brews PodcastNew Label Initiatives – Craft Label Co and All Together – BB051New Label Initiatives - Craft Label Co and All Together
I have two related announcements that I wanted to bring to your attention. Both of these are efforts to help our community during the COVID-19 chaos.
The first is an initiative that I have been working on for the last month. I have been working with breweries and label printers to assist getting beer into packaging. A number of breweries have never packaged and need label FAST and AFFORDABLE.
I created Craft Label Co. to be a pre-designed craft beverage label shop. You can browse through a variety of label...
2020-04-1500 minBranding Brews PodcastWorking with Marketing In-House or External – BB050Working with Marketing In-House or External with Holly Amlin aka PDXBeerGirl
Find PDXBeerGirl:
Web: pdxbeergirl.com // Instagram: @pdxbeergirl Facebook: @pdxbeergirl
In the past, we've discussed some ways to navigate working with internal and external teams. Both have unique advantages and disadvantages along with best scenario matches depending on your brewery size. Here's a few points we touch on in this episode:
Hiring within...is that the best way?
Should your front of house run marketing?
Best fit for your brewery, solo freelancer or agency
Finding help that knows the beer industry
COVID-19 - what is successful marketing and social right no...
2020-04-0700 minBranding Brews Podcast7 Crucial Benefits to Strong Brewery Branding – BB0497 Crucial Benefits to Strong Brewery Branding
Solo episode here covering a recent article published on Craft Brew Creative. We'll break down these branding ideas: Good First Impressions, Branding Creates Trust and Reaffirms Credibility, Branding Generates New Customers, Attitude Strength, Loyal Customers, Easy Introduction of New Products, and Improve Employee Pride and Satisfaction.
2020-03-1400 minBranding Brews PodcastStories within Beer and Branding – BB048Stories within Beer and Branding with Bryan Roth
For this episode, we're taking a look at the 2019 BC Craft Brewers Guild Keynote presentation done by Bryan Roth titled: What Narratives and Numbers Can Tell Us, and What You Can Do About Them. The guild has the presentation video posted here on YouTube, definitely give it a watch! Of course, Bryan brings his strong game of charts and data, but he does so in a way that tells a story and specifically focuses on how the customer is the hero in these journeys. Since Bryan is great with crafting and uncovering...
2020-01-1300 minBranding Brews PodcastBranding with your Staff – BB047Working with staff to build a stronger brand, with Jessica Ferrell
We've covered in past episodes the importance of your team in representing your brand. (Episode 41 - Year one with Blaker Brewing, Episode 10 - Building Teams for a Strong Brand) There are so many aspects to developing and representing your brewery's brand through your staff, I think that it is a topic worth exploring further.
Jessica Ferrell comes from a deep background in restaurant and brewery experience. Along with just starting her own consulting business, Jessica teaches Pub & Tasting Room Management through the Business of Craft Brewing certificate program at P...
2019-11-2500 minBranding Brews PodcastBeer Membership Clubs with pFriem – BB046Beer membership clubs with pFriem Family Brewers
Find pFriem: pfriembeer.com
Along with doing your own brewery events, I think utilizing a membership club is one of the best ways to market and brand your brewery. Whether you go more towards something like a mug club, or more towards the style of a wine club, you have an opportunity to connect more deeply with your core brand fanatics (or create them!) You can be sure that bringing someone closer to your brand will develop a stronger affinity, which can result in those folks being more of an advocate for your...
2019-11-0400 minBranding Brews PodcastReduce Your Label Costs – BB045Reduce Your Label Costs
Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on labels and in many ways create better branding at the same time (!!) I hope you find these tips useful in saving money, and how you can approach creating your labels.
This is an extended audio format of the PDF guide, that you can download for free here.
2019-10-1600 minBranding Brews PodcastAdvantages of Custom Label Art – BB044The transition and advantages of having custom label art, with Jessica Clare of Cleophus Quealy
I have worked with Cleophus over the last couple of years, and we just moved from a "wine" style label to doing custom artwork for each bottle release. There are advantages and disadvantages to both approaches and I was also curious about the timing and positioning to start creating custom labels for a smaller brewery.
Some key talking points:
Why using 750ml bottles work well for their brewery and branding
"Wine" style labels, just changing the name for each label
Why uniform labels cause confusion...
2019-09-2600 minBranding Brews PodcastFreshly Wrapped- Label Branding Strategies – Part 2Freshly Wrapped - label branding process with Big Stump Brew Co and Trademark Brewing
Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am.
For the second part of this series, we dig into the process for creating a label branding strategy. Nick Longo and myself each have similar processes when it comes to branding, but there are many variations that are dependent on each brewery's situation. Here we...
2019-08-2900 minBranding Brews PodcastFreshly Wrapped – An Introduction – Part 1Freshly Wrapped - an introduction to the branding seminar and participants
Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am.
For this introduction, Nick Longo and myself cover the idea of the seminar and our partnering breweries - Big Stump Brew Co. and Trademark Brewing. We learn the special situation each brewery is in and why now is a great time for them to develop a package branding...
2019-08-2900 minBranding Brews PodcastLife as a Designer and Brewery Owner-BB043Running a brewery with a professional background in design with Ben Parsons of Baerlic Brewing.
There are brewery owners out there that have an added benefit of coming from another professional background. Someone who has an engineering, business, or marketing background for instance, can have a leg up running their brewery.
There has been many times that I wondered what it would be like to make a major career shift, away from branding and design, over to owning a brewery or taproom.
Over the last few years in Portland, I have had the pleasure of getting to know Ben Parsons...
2019-08-2100 minBranding Brews PodcastSustainability of Plastics in Beer – BB042Mass Brew Bros on recycling and sustainability in beer
Find Mass Brew Bros:
Website: massbrewbros.com
Check out the article How to Be An Eco-Friendly Craft Beer Drinker
There are a many different ways and angles to better sustainability in beer. Many breweries are taking steps to be more eco-friendly, but there is also an important role that beer drinkers can play. Education on the consumer side can help elevate better practices, and also play part in the sustainability process.
Take for instance the use of plastics in the market.
We’re all familiar with PakTech can carriers. Did you kno...
2019-07-2900 minBranding Brews PodcastYear One with Blaker Brewing – BB041A look back at year one with Tyler Lucas of Blaker Brewing
Find Blaker Brewing:
Instagram: @blakerbrewing // Website: blakerbrewing.com
Over the years, I have worked with a number of startup breweries and I know there are listeners out there that are either planning a brewery, or maybe just recently started a brewery.
One of the brands I helped develop was Blaker Brewing, in the Central Valley of California..my old stomping grounds. They opened their doors to great success and it has been fun working with them and watching them grow.
There are essential items when it comes to l...
2019-07-0800 min
Daddy Unscripted PodcastJon Bailey of 2 Dads With BaggageEpisode 65 features Jon Bailey, half of the "2 Dads With Baggage" you may know from Instagram, Twitter or their website.As is par for the course of the podcast: Jon and I talked about the history of his family for a bit to start. We didn't dig into these things explicitly, but it was very interesting that he had family members that came to America on the Mayflower in the 1600's.Jon talked about the very loving family that he was raised in. It was his big brother and himself, with their Mom and Dad. We...
2019-06-251h 23Branding Brews PodcastCBC 2019 Brand Forward Seminar Q&A – BB040CBC 2019 Brand Forward Seminar Questions and Answers
Had some great questions during the seminar, so decided to put this out as a shorter episode!
2019-05-0800 minBranding Brews PodcastCBC 2019 Brand Forward Seminar – BB040Craft Brewers Conference 2019 - Brand Forward Seminar
As you probably have heard over the last few episodes, I have been working on a label branding seminar for the Craft Brewers Conference. Not only developing a seminar, but also participating in a special artist series for the CBC 2020 Commemorative Beer labels.
For this episode of Branding Brews, I will be sharing with you the audio recording of the Brand Forward seminar at CBC this year. There were some visual aids that went along with the seminar, but I think most of the ideas come through pretty well over audio. During the...
2019-05-0700 minBranding Brews PodcastNew Belgium Specialty Brands – BB039New Belgium Specialty Brands with Andrew Emerton
Find Andrew:
Twitter: @andwoo
One topic we've yet to dive into, is what the role of specialty brands play in your portfolio and overall brand. There are so many decisions you can ponder when it comes to branding and marketing these beers.
How elevated do you go?
Do you want to be known has a brewery with elevated brands and higher price tags?
How do you relate these labels to your core lineup and the branding of your brewery?
I think the questions could go on...
I've been following Andrew Emerton, the Specialty...
2019-04-0600 minBranding Brews PodcastOld Town Brewing rebrand with Jordan WilsonRebranding Old Town Brewing with Jordan Wilson
Find Jordan Wilson:
Web: jordanwilsondesigns.com
Carrying on with the topic of rebrands, this episode is looking at a very successful rebrand for Old Town brewing.
You’ve might of heard of Old Town through a trademark dispute that the brewery got into with the city of Portland. That in itself is an interesting story with a happy ending, but the rebranding done by my good friend, Jordan Wilson, really has elevated Old Town in a number of ways.
We dig into the how and why Old Town decided to approach a rebrand. As...
2019-03-0900 min
JumpseatRadioJumpseat Radio 085 Eric Wheaton from Vent Enter SearchIn this weeks episode of Jumpseat Radio host, Ryan Pennington, sits down with Eric Wheaton from the website VentEnterSearch.com. Eric is an active contributor to the fire service in the subjects of Truck Work, primarily without a hose line. In this weeks podcast Ryan and Eric talk about: Truck Work Motivation the older generation Pushing your crews to improve Eric Wheaton is a second generation fireman for Winter Park Fire Department and is currently assigned as a Lieutenant on Truck 61. Eric ha...
2019-02-1933 minBranding Brews PodcastDogfish Head Package Rebrand with Interact Boulder – BB037Fred Hart of Interact Boulder on the Packaging Rebrand for Dogfish Head
Find Interact
Website: interactboulder.com
During my planning process for the Brand Forward design seminar at CBC, I had the pleasure of connecting with Fred Hart of Interact. Fred and his team do some great work, including the Dogfish Head packaging rebrand. After some insightful conversations, I thought Fred would be a wonderful guest to have on this show.
There’s a lot that goes into a rebrand, and it was definitely fun to hear some inside details on this one. Dogfish Head, in all of its great his...
2019-02-0600 minBranding Brews PodcastManaging Brand Assets with Brandfolder – BB036Using Brandfolder to manage your beer brand assets
Find Brandfolder:
Web: brandfolder.com
We’ve talked on this show before about the importance of having a brand or media kit easily accessible. There are a number of ways to manage this, but there is a specific platform, Brandfolder, that was made just for this purpose.
There can be a large number of assets that you need to manage as a brand. Logos, sales sheets, UPC codes, photography, point of sale and retail graphics, plus more. As a designer that creates many of these items, and needs to manage these assets in...
2019-01-1700 min
Daddy Unscripted PodcastFormer MLB Pitcher Ryan DempsterEpisode 55, the final episode of 2018, features Ryan Dempster as my guest. I am not going to be presumptuous about your knowledge of who that is. So, here's some details before we get too far.Ryan is a former MLB pitcher. He came up through the Florida Marlins organization and eventually went on to play for the Red, Cubs, Rangers and Red Sox. His longest stint was that of 8 seasons with the Chicago Cubs and he finished his career with the Boston Red Sox.Not just because of my ridiculous passion for the Red Sox, but l...
2018-12-181h 09Branding Brews PodcastBottledrop Refillable Beer Bottles – BB035Refillable Beer Bottle program at Bottledrop
Find Bottledrop
Web: bottledropcenters.com
Over time, the idea of convenience has been sold to, and taken a priority in our culture. Often, this convenience results in negative effects to our environment. One-time use items like plastic shopping bags, straws, coffee cups are all items that we can use daily and be thrown away.
When it comes to the beer world and environmental footprint, the container is a big item to consider. For sure, cans and bottles are recyclable, which offers a reduced impact. There’s also been some debate on the idea that ca...
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Balloon Artist PodcastSeason 7 Chapter 1 – with Ryan WheatonSeason 7 Chapter 1 - with Ryan Wheaton
The post Season 7 Chapter 1 – with Ryan Wheaton appeared first on Balloon Artist Podcast.
2018-11-1346 minBranding Brews PodcastMarket Research with DataQuencher – BB034Craft Beer Market Research with DataQuencher
Find DataQuencher
Website: dataquencher.com // Twitter: @dataquencher
As part of an industry that is creating a product for consumers, having insights behind those consumers can really help drive decisions, marketing, and of course your branding efforts.
How aware are consumers of your brand, in your area?
What kind of thoughts come to your customer’s mind when they hear your name?
What are their political leanings?
What kind of beers do they drink based on their lifestyle?
Hopefully you are talking with customers and trying to extract insights that you can use to help driv...
2018-10-1600 minBranding Brews PodcastCommunicating Effectively with Jeff Alworth – BB033Communicating Effectively with Jeff Alworth
Find Jeff
Web: beervanablog.com // Twitter: @Beervana
Communication is an essential part of promoting your beer and your brand. It’s a major part of how customers understand who you are. The stronger and more concise your communication is, the better your customers will understand your beer.
To communicate better, it’s important that everyone on your team knows and understands the solid identity behind your beer. If you ask your brewer, delivery driver, and marketing staff to explain your brand in one simple statement, would they say the same thing?
In branding and marketing, commun...
2018-10-0400 min
The Creative Course PodcastFreelance #6 - Q&A with Ryan WheatonWe wrap up Course #2 with a Q&A episode hosted by our good friend Ryan Wheaton. Be sure to check out Ryan's site and with very own podcast at http://wheatoncreative.com/
2018-09-031h 26Branding Brews PodcastCommunicating Your Brand with Allagash – BB032Communicating your brand story with Jeff Pillet-Shore of Allagash Brewing Company
Find Allagash
Website: allagash.com // Instagram: @allagashbrewing // Twitter: @allagashbrewing
There are many ways you communicate your brand, your values, and your story. Through your Intstagram feed, website, blog posts, videos, and of course through your beer.
I’ve always been drawn to the Allagash brand because of how well they tell there story through so many touchpoints. They first drew my deeper attention from their amazing photography, but as I learned more about them, I really enjoyed how they tell their story using beer profiles, blog posts, and informational pa...
2018-08-3000 minBranding Brews PodcastDesign for Beer Labels – BB031Design for Beer Labels with Adam Feller
Find Adam
Web: aviditycreative.com // Podcast: Food Business Podcast
To continue the conversation on beer label design and branding, today we’re going to dive a bit more into planning content and design elements for your labels and packaging.
When you are creating new labels and packaging, there are lots of things to consider. What messaging should go on the label, placement and size of branding elements like your logo, how to utilize colors, and more.
In previous episodes, we’ve discussed planning content for your labels, also tips and ideas for creative prin...
2018-08-0800 minBranding Brews PodcastBeer Photography with Roscoe Myrick – BB030Beer Branding Photography with Roscoe Myrick
Find Roscoe
Instagram: @shotboxer // Website: shotboxer.com // Twitter: @shotboxer
Photography is such an essential aspect in marketing and branding. A good photo can draw your audience in to your culture, taproom, and create stories for your brand.
There’s the obvious needs for photography, like product shots of your beers for your website, sales sheets, brochures, and advertisements. Those are essential, and should be done well, but if you start thinking of capturing moments in your photography, you can really start to create engaging images.
You may be fortunate enough to have a photographer fr...
2018-07-2300 minBranding Brews PodcastPoint of Sale with The Alison Group – BB029Designing and producing point of sale items
When it comes to promoting your brand, especially when you’re distributing, tap handles are a crucial element. The Alison Group has joined our show before to discuss designing and producing tap handles, but they also design and produce a wide variety of point of sale items that can also promote your brand outside of your brewery or taproom.
From metal tackers, to displays and signs, the possibility is almost endless when it comes to design and bringing your brand to life with the physical products.
Budget is always a concern, and I am...
2018-06-2500 min
Grow Your Video Business with Ryan KoralWant Celebrity Clients? Here's How To Think About Your Business w/ Chris & Toni Wheaton of Heart Stone FilmsWhen you hear the phrases "multi 6-figure film business", or "celebrity clients", do they sound like unattainable goals from your current vantage point? If so you're going to want to hear what my good friends Chris and Toni Wheaton of Heart Stone Films and Portico Pictures have to share with us today. Married in 2008, Chris and Toni are a power couple of film business gurus. Heart Stone Films began in 2007 and has since captured the wedding moments of numerous NFL, NBA players, NASCAR drivers as well as Emily Maynard of The Bachelorette. Over time, their connections, connections...
2018-06-2553 minBranding Brews PodcastPerceived Quality through Beer Branding – BB028Perceived Quality through Branding with Nick Longo
Find Nick Longo
Website: longodesigns.com
One topic I have been into lately is the perceived quality of your beer, or brewery, based on its branding.
Your potential customers will judge your ability to provide quality beer based on your branding and brand identity. Also, customers are more likely to purchase products from a brewery that has a polished and legitimate brand.
If you brew quality beer, having bad branding can create a conflicting message, or bad impression to your customers. On the opposite end of that spectrum, good and consistent branding can...
2018-05-2600 minBranding Brews PodcastBrand Guidelines – BB027Brand Systems and Guidelines with Joseph Szala
Find Joseph and Vigor
Website: vigorbranding.com // Twitter: @vigor Website: gritsandgrids.com
In order to maintain a strong and consistent brand, having a good brand system and brand guidelines is an essential tool. It not only provides your internal team with a brand compass, but it is also a very valuable resource for media, vendors, and service providers. In any way possible, you want to be able to take control of your brand and not have it run away from you.
In terms of brewing, you can consider a brand guideline like a br...
2018-05-0100 minBranding Brews PodcastHow well is your website performing? BB026Let's take a look at your brewery website with Craftpeak
Find Craftpeak
Website: craftpeak.com // Twitter: @craftpeak // Instagram: @craftpeak
Your website is one of the most important and most available places customers will find you to learn about your beer and brand. If someone is visiting your town, chances are, they are going to scroll through Google listings to discover your brewery.
For a number of reasons, websites often become neglected, or in some ways an afterthought. Why might that be? Well, some common reasons seem to be budget, man-power, complexity, or a poorly designed or outdated website that is...
2018-04-0300 minBranding Brews PodcastLabel Materials – BB025Label materials with Alex Kidd of Avery Dennison
Often when it comes to creating a new label, the first place you start is with the design. The general look and feel, colors, typography, images, and content. These, of course, are must haves for a great label. In the earlier stages, have you ever considered starting with the label material?
There are a wide variety of materials that you can print on that can help your product stand out on the shelf. Label materials like cotton, wood veneer, recycled, textured, and more can give your label a unique feel and look...
2018-03-2000 min
Daddy Unscripted PodcastRyan Michler Defied the Odds Without a Solid Manly LeaderEpisode 46 of the podcast is one I've been holding onto for a while now. Another great guest that I waited for the Osiris Pod Network to launch. So, here it finally is: a groundbreaking, inspiring and relentless conversation. My podcast is fairly different from Order of Man, which Ryan created a few years ago. But, this episode with him as a guest finds a pretty solid middle-ground between our two platforms.I'm not going to say that Ryan and I are complete opposites, because we aren't. Ryan, however, is an extremely manly man. I said it more...
2018-03-191h 07Branding Brews PodcastBranding at Creature ComfortsBranding at Creature Comforts
Developing not only a visual brand system that functions well, but also a brand strategy can be a challenge, especially for younger breweries. How do you approach working with a designer or artist? What kind of ground work do you have laid out for the brand, how do you communicate that with your internal and external teams? How are you going to approach developing the brand into a strong system that will function and duplicate well?
With many breweries, this is quite a learning process that will evolve over time until you can catch a groove...
2018-03-0100 min
Futbol vs FootballFutbol #27: Some Serious, Serious Skill from SalahArthur and Thomas discuss the latest happenings in the Champions League and have a little bit of fun with Salah's slaloming run and silky finish in Liverpool's game vs Porto.
Spurs 1-0 Arsenal 0:43
Juventus 2-2 Spurs 2:08
Real Madrid 3-1 PSG 11:29
Alexis Sanchez's rough start with United 19:58
Ryan Mason's retirement from football 21:19
Goal of the week 25:26
Chelsea-Barcelona 30:39
Sevilla-Manchester United 33:08
2018-02-1540 minBranding Brews PodcastTrademark for Logos and Graphics – BB023Trademark for Logos and Graphics with Chris Gartman, Head Brewer and IP Attorney
Find Chris:
Email: chris@gartmanlawoffice.com // LinkedIn
One of our more popular episodes recently covered aspects of legal trademarks around naming. I wanted to follow up that episode with another interview focused on logo, trade dress, and visual graphic trademark.
In recent news here in Portland, Oregon, there was a logo trademark battle between Old Town Brewing and the city of Portland that caught big attention in the local brewing community. With the rallying support of the community, Old Town was able to settle and solve the dis...
2018-02-0200 minFutbol vs FootballFutbol #23: The VARiety ShowThomas gets heated over VAR, Arthur's happy about human error getting phased out of the beautiful game- and much more on this week's podcast!
Liverpool 4-3 Man City 2:14
Bournemouth 2-1 Arsenal 9:47
PSG 8-0 Dijon FCO 19:23
French League referee madness 34:57
Checking in on VAR in the FA Cup 37:21
Ryan Giggs in at Wales 53:05
Ronaldinho retirement 58:51
Will Newcastle find a buyer? 1:02:10
Unlikely transfer rumors 1:03:41
Goal of the week 1:05:46
Arsenal-Crystal Palace 1:08:14
Burnley-Man United 1:09:54
Stoke-Huddersfield 1:11:09
2018-01-201h 13Branding Brews PodcastPhilanthropy in your brewery branding – BB022Ex Novo brewing and philanthropy in your brewery branding
Find Ex Novo:
Website: exnovobrew.com // Twitter: @ExNovoBrew // Instagram: @ExNovoBrew
Many breweries, to varying degrees, give back to their community. Ex Novo has made this their core foundation and built their brewery business on philanthropy.
Joel Gregory had a passion for brewing and also for supporting his community and causes in need. One avenue he could have taken was getting into the world of non-profits, but the idea of constant fund raising was not overly appealing.
His idea? Start a brewery as a non-profit where he can not only combine his...
2018-01-1800 minBranding Brews PodcastInclusivity in Your Branding & Market – BB021Inclusivity in Your Branding & Market with Carla Jean Lauter
Find Carla:
Website: thebeerbabe.com // Twitter: @beerbabe
Beer doesn’t see race, gender, sexual orientation or class. When it comes to branding and marketing, why not take an extra effort to make sure you are being inclusive and reaching a larger audience in a positive way. Inclusivity doesn’t stop at how your customer perceives your packaging and visual branding, but it also is the environment in your brewery and your employee culture.
Customers are seeking genuine and authentic brands that represent real and positive values. They want to connect with and...
2018-01-0800 min
Dragon Talk - An Official Dungeons & Dragons PodcastLysa Chen and Ryan WheatonShelly Mazzanoble (@shellymoo) and Greg Tito (@gregtito) close out 2017 with a final podcast with Lysa Chen (@mercyfuldm) and Ryan Wheaton (@sirwheaton). We talk about Ryan's (currently free) holiday adventure, Winter Flame, which you can find on Dungeon Masters Guild now, the fun holiday event Lysa is managing for Adventurers League and more! Lore You Should Know – Matt Sernett (@Sernett) and Chris Perkins (@ChrisPerkinsDnD) go over the holidays and calendar in the Forgotten Realms. Happy Simril! We're taking a couple weeks off, but Dragon Talk will return in 2018!
Here's a guide to when each segment on the podcast begins:
00:00 – Intro with Shel...
2017-12-211h 09
Dragon Talk - An Official Dungeons & Dragons PodcastLysa Chen and Ryan WheatonShelly Mazzanoble (@shellymoo) and Greg Tito (@gregtito) close out 2017 with a final podcast with Lysa Chen (@mercyfuldm) and Ryan Wheaton (@sirwheaton). We talk about Ryan's (currently free) holiday adventure, Winter Flame, which you can find on Dungeon Masters Guild now, the fun holiday event Lysa is managing for Adventurers League and more! Lore You Should Know – Matt Sernett (@Sernett) and Chris Perkins (@ChrisPerkinsDnD) go over the holidays and calendar in the Forgotten Realms. Happy Simril! We're taking a couple weeks off, but Dragon Talk will return in 2018! Here's a guide to when each segment on the podcast begins: 00:00 – Intro with...
2017-12-211h 09Branding Brews PodcastCreating a Content Calendar – BB020Creating a Content Calendar for the New Year with Emily Hutto.
Find Emily and RadCraft:
Twitter: @emilyhutto // Website: radcraftbeer.com // Twitter: @radcraftbeer // Instagram: @radcraftbeer
Content, content, content.
An all too often afterthought, but yet plays an integral role in how your brand is represented across many channels.
Content presented from your packaging, marketing and press materials, social media and your website all come together to bring your brand to life. Since we are about to start a new year, now is a great time to take audit of your content and take a look at creating a content calendar for...
2017-12-1900 minBranding Brews PodcastYour Portfolio’s Role in Branding with Michael Kiser – BB019Your Portfolio's Role in Branding with Michael Kiser of Good Beer Hunting
Find Kiser online:
Website: goodbeerhunting.com // Twitter @goodbeerhunting // Instagram: @goodbeerhunting
How does your beer portfolio connect with and represent your brand. Does your branding speak to and set up the right expectations for your beer portfolio?
There are many elements and ways that a brand will come to life and play a role in your customer’s eyes. Indeed having a strong and unique visual brand are of utmost importance, but your beer must be connected with that brand experience.
Having a brand experience that will setup expectations fo...
2017-12-0100 minBranding Brews PodcastButts in Barstools with Market The Brew – BB018Steve Schmidt, host of Market The Brew Podcast, talks with us about promotional ideas to keep customers coming back.
Find Steve and Market The Brew:
Website: marketthebrew.com // Twitter: @marketthebrew // Facebook: @marketthebrew
A cold barstool is not a warm thought for brewery owners. Finding interesting and unique ways to bring customers into your taproom and keep them coming back can be challenging.
There are some successful ways for doing this like beer glass giveaways, mug clubs, brewery tours, or special beer flight offerings. In an effort to keep promotional efforts new and enticing, along with the ability to strengthen your b...
2017-11-2100 minBranding Brews PodcastCreative South meets Branding BrewsJason Frostholm with Creative South joins for a special crossover episode!
Find Jason and Creative South Podcast
Website: creativesouth.com // Twitter: @creativesopod // Facebook: @CreativeSoPod
Twitter: @jfrostholm // Dribbble: dribbble.com/jfrostholm // Instagram: @jfrostholm
Hey there friends, welcome back.
I don’t have a deep thoughts kind of introduction for this episode, because it is something unique and new for this show. I listen to a lot of various podcasts and design podcasts are a good chunk of what I listen to. One of those is the Creative South Podcast.
On one of those occasional awesome moments on Twitter, our two podcasts were able...
2017-11-0900 minBranding Brews PodcastAuthenticity with Bryan Roth – BB016Being authentic in today's beer market is important, let's dig into why.
Find Bryan Roth:
Twitter: @BryanDRoth
What is your why?
Part of being truly authentic is knowing why you are brewing beer, why should people care, why are you located where you are and apart of that community?
Beer drinkers are attracted to the benefits and lifestyles of being able to visit a local brewery taproom. Big brands and products that are shipped thousands of miles are becoming less intriguing, where the idea of knowing where your beer, ingredients, and the people that make it are coming from.
So...
2017-11-0200 minBranding Brews PodcastTrademark and Branding for Craft BeveragesTrademark Attorney Mike Kanach Discusses Branding of Craft Beverages
A lawyer and a designer walk into a bar. This podcast continues the podcast series of Branding Brews, covering topics of beer branding, design, and marketing. In this episode, designer Ryan Wheaton of Portland discusses branding and trademarks with attorney Michael Kanach of San Francisco. Mike is an intellectual property partner at the law firm Gordon & Rees in San Francisco, where he has experience with trademarks and trade dress for food and beverages, including craft beverages, beer, wine, and spirits.
Ryan and Mike discuss various topics involving branding and trademarks related t...
2017-10-1800 minBranding Brews PodcastLabel Printing – Scott McKean of Best Label – BB014Pressure Sensitive Label Printing Techniques, Ideas, and Tips.
Find Scott McKean and Best Label:
Website: beerlabelsdoneright.com // Instagram: @bestlabel_beerlabelsdoneright
When it comes to getting your branding and artwork out to the public and on shelves, getting labels printed and applied are one of the exciting parts of the process.
Pressure sensitive labels, along with current print technologies, have really opened up new possibilities when it comes labeling. These labels allow breweries to produce shorter runs of labels, which can reduce costs, and allow you to test your labels in the market with less up-front investment. Also, this can allow y...
2017-10-0300 minBranding Brews PodcastNinkasi Artist in Residence – BB013Nick Yarger, Creative Director, talks with us about an unique artist in residence program.
Find Nick Yarger:
Website: nickyarger.com // Instagram: @tortilla_press_studio
In many ways, brewing beer shares many similarities to visual art. It’s a process that takes creative thinking, learned skills, refinement and feedback to create a masterpiece. Artists, designers and illustrators can take the experience of any given beer and create visuals and branding design work that reflects the craft and taste of that beer.
For most breweries, getting this kind of creative work done for their branding usually goes in the way of hiring cont...
2017-09-1600 minBranding Brews PodcastDesigning and Producing Tap Handles – BB012Designing and Producing Tap Handles with Jeff Schweiger of The Alison Group
Find The Alison Group:
Web: customtaphandles.net // Instagram: @alisongroup
One of the ways to market your brand, mostly unique to the beer industry, are through custom tap handles. These are fun items to create and have for your brewery, especially if you are just getting a new brand off the ground.
Since these are three dimensional items, custom tap handles can take on many, MANY shapes, sizes, materials, and textures. This also becomes the challenge, where do you start with a new tap handle design?
If you already ha...
2017-09-0100 minBranding Brews PodcastHiring for Branding & Design Help – Joseph Szala – BB011Who, when, why, and how should you hire for branding and design help?
With Joseph Szala of Vigor Branding
Find Vigor Branding :
Web: vigorbranding.com // Twitter: @vigor // Instagram: @vigorbranding // Facebook: @vigorbranding
There’s no question that today’s beer market is bigger than ever. Not only are there more breweries to compete with, but today’s beer drinkers are also more savvy and complex.
It’s important that you can stand out amongst the crowd and that you have a clear and unique brand.
In order to accomplish this, you likely need the assistance of a professional branding and design expert. One bi...
2017-08-1600 minBranding Brews PodcastSession – BB010Getting more into building and working with strong teams
Show links:
Sharing Docs and Notes:
Google Drive and Docs
Evernote
Project and Team Management Apps:
Basecamp
Asana
Podio
Trello
Slack
Meetings
Try to have some sort of agenda ahead of time, this will keep things at least somewhat productive. If you don’t have an agenda or game-plan ahead of time, try to outline with your team when you start a new meeting what you need to discuss. Hopefully that will keep things productive.
Take good notes!
These will come in handy for the work to follow, or even for th...
2017-08-0800 minBranding Brews PodcastBuilding Teams for a Strong Brand – BB010Building and maintaining a successful team with 14 Cannons.
Find 14 Cannons:
Website: 14cannons.com // Facebook: @14Cannons // Twitter: @14Cannons // Instagram: @14Cannons
Having a strong team will give your brewery and brand a healthy platform to succeed and grow. Nic Bortolin and Nick Longo ( longodesigns.com ) join the show to talk about building their 14 Cannons team in the early days before opening. Before you open your doors is a crucial time to plan out build your strong team so that you can get off to a good start.
2017-08-0100 minBranding Brews PodcastSession – BB009A closer look at creating personalized connections
Look at what you might be able to utilize or use from resources you already have.
Crowlers? You can possibly create a series of unique labels and create special invitations or special labels
Tap into your local community, being involved and active with your community is really important for a beer brand.
Make sure to stay connected with everyone that has assisted with getting your brewery off the ground.
Utilize the connections and friend circles that all of your team members have.
Stay connected with your audience on social media, especially ones that...
2017-07-2000 minBranding Brews Podcast575 Beer Labels – BB009Making Invitations Personal With Chris Ladwig
Chris is an award-winning Art Director/Designer currently living in Orlando, FL. He focuses on branding and packaging and has had his work featured in some of the top design publications.
Find Chris online
Website: chrisladwig.com // Twitter: @ChrisLadwig
Creating personalized invitations to brewery events will really create deeper connections with patrons and develop a stronger brand. Chris Ladwig helped develop 575 unique beer labels for the opening of a new Florida Beer Company location. He went out to local bars and taprooms to find out who the most frequent locals were and created a big...
2017-07-1400 minBranding Brews PodcastSession-BB008A deeper look into creating a brand system.
The “easy way” - launch with a package design, or similar, without a brand system in place.
Sometimes you don’t have the insight to plan ahead for a design system
It can be less expensive to just get a logo and say a package design done
You might be in a rush to open doors or get a new beer out
Downfalls of not having a brand system in place over time
No guidelines to fall back to for consistency
it can be easy to not have planned for certain situations, like l...
2017-07-0700 minBranding Brews PodcastNew brand systems – Ethan Silva – BB008Building a strong brand system with none in place, with Ethan Silva
Ethan Silva is a graphic designer that started out doing work in the music industry and recently joined full-time with Small Town Brewery, a brand owned by Pabst.
Find Ethan online:
Website: iamethansilva.com // Twitter: @iamethansilva // Instagram: @iamethansilva
Not all breweries or businesses expect, or plan for explosive growth. It can also be very tempting - and easy - to plan for the bare minimum needs because of budget concerns.
What happens with a beer brand when it catches fire and does way better than expected?
How does a boo...
2017-06-3000 minBranding Brews PodcastBoonville Beer Festival – Steve Miller – BB007Boonville Beer Festival and Branding at Festivals with Steve Miller of Anderson Valley Brewing Co.
Steve Miller is the "Steinber Kimmie" (or "Beer Guy") for AVBC. He handles marketing, advertising, social media, and sales for the brewery.
Find Steve online:
Twitter: @SteinberKimmie // Email: socialbrew[at]avbc.com
Anderson Valley Brewing Co.: www.avbc.com // Twitter: @avbc // Instagram: @andersonvalleybrewing
Beer festivals are a great opportunity for any brewery to spread and strengthen their brands. It really gives you an opportunity to talk one-on-one with beer lovers that may not have had your beer. One of the "bucket list" beer festivals is the Bo...
2017-06-1500 minBranding Brews PodcastSocial Media Planning – Leah Kuck – BB006Social Media Planning and Tools with Leah Kuck of Terrapin Beer Co.
Leah Kuck is the Social Media and PR Specialist for Terrapin Beer Co.
Find Leah online
Twitter: @crftbeerproject // Instagram: @craftbeerproject
Leah likes to be social and has found a way to bring those skills of social media expertise to Terrapin Beer Co. We chat about the importance of the social media platforms that a beer brand should participate in. Leah talks about ways to streamline your social media strategy, setup content planning schedules, use social media tools and applications to help out your workload, and some other general tips...
2017-06-0100 minBranding Brews PodcastBranding and Running a Beer Week – Melissa Carlson – BB005Branding and Running a Beer Week
Melissa Carlson is a designer and partner at 818 A Tiny Design Empire in Des Moines, Iowa.
Find Melissa Carlson
818 A Tiny Design Empire // Facebook @818Iowa // Twitter @818Iowa // Instagram @818Iowa
Melissa, along with her design studio, took on the project of branding and running the Des Moines Beer Week. Along with creating full branding for the 10 day beer week, 818 also organizes, fundraises, plans, and much more to make the beer week run. Melissa says that running this beer week event is similar to planning 10 weddings. Some of the important things that Melissa and 818 have found out is...
2017-05-1500 minBranding Brews PodcastRebranding – Jason Roberson – BB004Rebranding a Brewery, Large or Small
Jason Roberson is a freelance craft beer designer and was also the Art Director for Sierra Nevada Brewing Co. for 11 years
Find Jason Roberson
craftbeerbranding.com
How do you know if you should rebrand?
Go take a look at your packaging on the shelves, how does it compare to the other packages and labels out there?
Great way to experiment and dial in a new brand refresh is to design a new, or redesign an existing specialty release series and see how it goes over.
Keep track of all the vendors, printable materials, packaging and...
2017-05-0300 minBranding Brews PodcastPromotional Material Design – Alex Ponce – BB003Promotional Material Design for your Beers
Alex Ponce is a freelance designer and spent some time as an in-house designer for Stone Brewing.
Find Alex Ponce
ap-creative.com // Instagram: APCreative_ // Twitter: alex_sayss
If you have a tighter budget, spend more time and money on your labels. Those are important!
Sales Sheets
Look professional and present your brewery brand well. Putting all your UPC barcodes on them makes it easy for retailers to know about your beer and scan them quick. You can multi-use these sales sheets, they can be placed on tables or in front of jockey-box when pouring at e...
2017-05-0300 minBranding Brews PodcastContent Planning – Nick Longo – BB002Planning Content for your Beer Packaging and Labels
Nick Longo is the owner of Longo Designs, a podcast co-host of The Deeply Graphic Designcast, and also a Graphic Design Instructor for California State University, Northridge.
Find Nick Longo
longodesigns.com // Twitter: @longodesignsinc // Instagram: @longodesigns
Planning early for your new beer packaging or labels will really get you on a good foundation. Nick has a great way to create an outline which is a simple visual way to start planning out what content will go where and what kind of content you will need. Discovering the content needs in this visual way...
2017-05-0300 minBranding Brews PodcastCrowdfunding – Ryan Sanders – BB001Crowdfunding a brewery, beer product or beer service
Video and Photo resources:
borrowlenses.com
Sample of a Lavalier Microphone to record better audio on your video creation *note - this is just a sample, I have not used this mic.
Hiring designers for your project branding:
freelancer.com
Dribbble - showcase for designers * search beer or similar keyword to find related designers
behance.net * search beer or similar keyword to find related designers
Shameless plug - reach out to me for consultation and my design services
Marketing and press outreach:
pressrush.com
JustReachOut
Lookup the email address for editors from onl...
2017-05-0300 min
Daddy Unscripted PodcastEpisode 023: FITR w/ Kevin BrowningThis is the 2nd episode with Kevin Browning, aka KB, the manager of the band Umphrey’s McGee. In our 1st episode, we really dug deep into some parenting philosophies and uncovered the background on Kevin’s upbringing to piece together some of what has helped build him into the Dad he is today. Kevin successfully balances managing Umphrey’s McGee while holding strong to the roots of his wife and their three children.Originally, I thought this episode might end up similar to the route the Fork in the Road with Umphrey’s McGee’s bassist Ryan Stasi...
2016-12-151h 14
Daddy Unscripted PodcastEpisode 018: FITR w/ Ryan StasikIn this second episode with Ryan Stasik (bassist for the band Umphrey’s McGee), we tap into a lot of things left untapped from our 1st episode. We start off with his time in school at Notre Dame, his hard work at school, if nothing else, to put together a band.We spent a good deal of time talking about sports: both actual real life sports and the very addicting life of fantasy sports. He lays out what the guys in the band (and some of the crew) are into, regarding sports and teams. We break down ho...
2016-10-111h 03
Daddy Unscripted PodcastEpisode 017: Ryan StasikAt long last, the 1st episode with Ryan Stasik has arrived. Ryan is the bassist for the band Umphrey’s McGee, a band I have been listening to since some time in 2001. I don’t think my friendship with Ryan depends on the fact that I was able to meet him and other band members back during those earlier years. I think he is still very much that same easy-going and very approachable guy, regardless of how much bigger the band has gotten since then. I think that will come through to you loud and clear in this and the...
2016-09-271h 06
Have You Ever SeenStand By Me If you haven't come of age in a while, standing by a bunch of foul-mouthed pre-teens is definitely your best bet. The 30th edition of the Next 100 Project covers Rob Reiner's acclaimed direction of Wheaton, Phoenix, Feldman and O'Connell. We were a bit split on the movie though. Who liked it more?! [The answer will not shock you.] Get some Sparkplug.Coffee for your long walk on the tracks, then gun this chat into your ears!
2016-08-2941 min
Daddy Unscripted PodcastEpisode 006: FITR w/ Ryan PierronSo this is the Fork In The Road episode that Ryan was trying to force us to segue into more than once from our normal episode. Not that we didn’t enjoy talking about being Dads, but we had not even talked about the (at the time) brand new trailer release for Star Wars: Rogue One at all before this episode, because we wanted to do it on air. So, we were both kinda bursting at the seams to get into our Fork episode.I won’t spoil too much of the episode (even though we do have...
2016-06-0746 min
Daddy Unscripted PodcastEpisode 005: Ryan PierronSo, I finally got to sit down and record with Ryan. Ryan is the Dad I was supposed to be recording with the night that I recorded Episode 001 (there’s a little more on that inside that episode, so feel free to go back and give it a listen, if you haven’t already). I missed out on our chance to get a Pre-Daddy recording with him, so we waited and did this episode when he was already a couple months in on being an official Dad to his newborn little girl. Ryan’s history of his own childhood was so...
2016-05-2344 min