Shows
RedTech daily podcast - Powered by AIMediaWorks Expansion and Beasley Detroit's Strategic DealIn episode 212 of the RedTech Daily Podcast, Marguerite Clark explores recent advancements in the radio broadcast and digital audio sectors. The episode begins with a welcome and an overview of the topics to be covered. It then delves into MediaWorks' expansion efforts and Beasley Detroit's significant multi-year deal, both of which are poised to influence the industry landscape. The episode wraps up with closing remarks and a promotion of the redtech.pro website, offering listeners additional resources and insights into the dynamic world of radio and digital audio.
(0:00) Welcome and episode overview
(0:25) MediaWorks expansion and Beasley Detroit's multi-year deal
(1:34) Closing...2025-04-1701 min
Biztalk With ScoreDiscover Mediaworks - Josh OstermannThis week, hosts Rick Sense and Terry Pinch talk with Josh Ostermann from Discover Mediaworks. The three will talk about the work Discover Mediaworks does in producing its long-running series Discover Wisconsin and its newer Emmy winning show Uniquely Wisconsin.2025-03-1946 min
Mediaworks Digital MasterclassMW175 | Building a Website for 2025 and BeyondBook your consultation with Jonny Pears, Mediaworks UX Director, and he will take you through your free, no obligation Digital Experience UX Audit customised to your website.
Simply click the link below, select your preferred date and book:
https://outlook.office365.com/book/MediaworksUXDigitalAudit@mediaworks.co.uk/
We are sure that you’ll find some very helpful hints and tips to improve the performance of your website.2025-02-0330 min
Mediaworks Digital MasterclassMW174 | Worldpay TakeoverThis exclusive 20-minute breakfast briefing is tailored to businesses who are looking to make an immediate difference to their bottom line.
Join the world’s largest payment gateway provider, Worldpay, in partnership with Mediaworks your digital partner and one of the largest independent digital agencies in the UK, to uncover how a seamless transition to a new payment gateway provider can unlock significant cost savings.
This exclusive 20-minute breakfast briefing is tailored for CFOs and Managing Directors and will showcase:
✅ How quick and straightforward it is to switch...2024-12-1128 min
Mediaworks Digital MasterclassMW173 | LinkedIn for 2025This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.2024-11-121h 04
Mediaworks Digital MasterclassMW171 | Audience First: Mastering Insights and Channel StrategiesIn this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge.
From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape.
Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.2024-09-2754 min
Mediaworks Digital MasterclassMW170 | The Importance of Creative in Your Digital Marketing StrategyIn this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
Join Mediaworks' Managing Partner Paul Mallett, and Creative Director Andrew Brown for a jam-packed episode full of hints and tips to inject creativity into every part of your strategy.2024-09-0447 min
Mediaworks Digital MasterclassMW169 | The PPC Playbook: Mastering Trends and Overcoming ObstaclesIn this episode of the Mediaworks Digital Masterclass, our experts dive into the ever-evolving world of PPC advertising. Discover how automation and AI are revolutionising bid management and campaign optimisation, enabling marketers to achieve superior performance and efficiency.
Learn about the emerging technologies that will shape the future of PPC, and gain strategies to stay ahead of shifts in consumer search habits.
Our experts also share practical tips to boost your PPC campaign ROI, integrate PPC seamlessly with other digital marketing efforts, and prepare your business for the privacy-first advertising landscape.
2024-07-2541 min
Mediaworks Digital MasterclassMW166 | Rank & Rise: How to Elevate Your SEO StrategyIn this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI.
We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T.
Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.2024-04-2954 min
Mediaworks Digital MasterclassMW165 | Find Your Social Media Mix and Build Your Online Presence
In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging. We invite you to our upcoming Mediaworks Masterclass, dedicated to the seamless incorporation of organic social media within your digital marketing framework. This workshop aims to showcase the potent impact that these platforms can offer in driving exceptional marketing results, even on a modest budget.
Featuring expert insights from the organic social media specialists at Mediaworks, this Masterclass will explore inventive and efficient strategies to identify and reach your audiences...2024-03-2153 min
Mediaworks Digital MasterclassMW164 | Leveraging The Power of Multimedia ContentOur next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget.
Join our experts as they share their secrets to success, showcasing how creativity and technology can come together to produce breathtaking results.
2024-02-2146 min
Mediaworks Digital MasterclassMW163 | The Next Chapter: Strategies for Marketing Success in 2024Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year.
2023 saw huge developments in AI, analytics, Meta and TikTok. How will these develop in 2024 and what new tech will appear on the marketer’s radar in the next 12 months?2024-01-171h 00
Mediaworks Digital MasterclassMW162 | 2023 Mediaworks WrappedJoin us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.Tune in to the final Mediaworks Masterclass of the year, as we explore the hype, breakthrough campaigns, noteworthy news, and game-changing technology developments that defined the last twelve months. Whether you're a marketer or simply curious about the marketing world, this episode is your front-row seat to a year of innovation, challenges, and successes.2023-12-1245 min
Mediaworks Digital MasterclassMW161 | E-E-A-T, A Secret Sauce for Search Engine OptimisationAs Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across various E-E-A-T levels, and the emphasis and the critical importance the technology giant is placing on demonstrating firsthand experience when rewarding content creators. They’ll discuss why trust is paramount in the future of your content and will discuss the potential upsides and pitfalls from...2023-11-2947 min
Mediaworks Digital MasterclassMW160 | Google Performance Max: A Guide for B2B MarketersWhen Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers. B2B marketers weren’t nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged.As Google moves towards machine learning and AI-driven technologies however, B2B marketers need to understand the benefits of adopting the automated the targeting and delivery campaign management platform to prepare for the future.In this Mediaworks Masterclass, our panellists will discuss their views on best practices and benefits for B2B marketers, including optimising al...2023-11-1652 minMediaworks Digital MasterclassMW159 | Halloween Marketing Horrors!Welcome to our Halloween Edition of the Mediaworks Digital Masterclass where we’ll unmask the scariest marketing faux pas! Just like in the haunting tales of Halloween, these bone-chilling blunders become the stuff of nightmares, leaving indelible scars on the marketers involved.Join us for this spine-tingling journey to unearth lessons from the darkest corners of marketing history! We’ll peek into the dark corners of well-known brand's frightening marketing mishaps. Prepare for a chilling blend of shock and enlightenment as we dissect these hair-raising failures, providing valuable insights to ensure you don't encounter your own marketing horror stor...2023-11-0153 minMediaworks Digital MasterclassMW158 | The Art and Science of Website ExcellenceYour website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders.In today's increasingly specialised digital environment, it easy for businesses and marketers to overlook key opportunities that could enhance their website's impact on their market.In this Mediaworks Digital Masterclass, we've gathered a panel of experts specialising in website architecture, design, public relations, conversion rate optimisation and search engine optimisation. They'll discuss various aspects of website optimisation, such as fine-tuning both on-page and off-page content for both transactional and informational searches, strategic structuring of your website...2023-10-1736 minMediaworks Digital MasterclassMW156 | Decoding Black Friday SuccessBlack Friday weekend is still the busiest e-commerce period of the year. Last year, Black Friday deals eclipsed Cyber Monday by over 50%, breaking £9 billion in sales.
The outlook for e-tailers is mixed, with research showing that 77% of UK shoppers surveyed stated they would do the majority of their festive shopping online. Economic pressures are likely to increase competition, with 80% of online shoppers expected to pay more attention to prices than previous years and 50% likely to reduce spend on prior years due to current economic uncertainty.
Join our Mediaworks panel, as they discuss their p...2023-09-0658 minMediaworks Digital MasterclassMW155 | User-Centric Digital Design: From Vision to RealisationJoin us in this episode of the Mediaworks Masterclass, where we discussed user-centric design from vision to realisation in the ever-evolving digital landscape.
Our panellists discussed their views on the cornerstones of user-centred design, offering key concepts, practical tips, and a comprehensive overview of its benefits.
They discussed the step-by-step process of how they apply user-centred design principles to the build of digital platforms that is tailored towards your audience at each step of their customer journey.
Discover the significance of user feedback loops, cognitive load management, and consistency in creating exceptional...2023-08-1650 min
The Savage Siblings PodcastAct Like You Got Some Sense ~ Part OneHow many times have you heard, “Act like you got some sense!” from parents and grandparents that set the social code for your family? If this is a familiar phrase heard in your family, you will enjoy the shared experience and humor in this episode. Andre and Anitra examine the “SOP” standard operating procedures that are established in the home and transferred across generations. Come and laugh with us as we reflect on the connection between family social codes integrated with professional and personal lifestyles. Memorable Quotes:Families establish SOP, standard operating procedures, to guide their...2023-08-031h 11Mediaworks Digital MasterclassMW154 | Unlocking the Secrets of Effective Lead Gen StrategiesJoin us for an enlightening discussion on the intricacies of lead generation marketing in the digital landscape.
In this Mediaworks Masterclass, our expert panellists delved into the often-overlooked insights, hacks, and strategies that contribute to successful B2B and B2C lead generation campaigns.
Gain valuable knowledge on identifying target audiences, crafting compelling offers, leveraging digital channels, and optimizing conversion funnels.
Discover the key distinctions between lead generation and standard marketing practices and unlock the secrets to driving effective lead generation strategies. 2023-08-0153 minMediaworks Digital MasterclassMW153 | Mastering the Art of Cultural Moments: How to Make Your Communications Cut ThroughWe find ourselves amidst a summer filled with unforgettable sporting events - the British Grand Prix, The Ashes and Wimbledon have us captivated, and we still have the Women's World Cup and Rugby World Cup on the horizon. As the media fixates on these and other cultural phenomena, including those that aren't sports related, how do we as marketers take advantage?Join us in this exclusive Mediaworks Masterclass, where we were joined by Charlie Brooks, formerly Comms Director at Nike and then Manchester United, and now at the world’s leading sport and entertainment venue designers, Populous. With ov...2023-07-1848 min
The Savage Siblings PodcastWhat's It To You!?! Part OneThis episode discusses understanding the differences between valuation and validation in our lives. How and what we value in our lives and what we consider valid in our lives. Andre and Anitra share examples of how we use this knowledge to make decisions and the importance of your sibling relationship in defining valuation and validation. Have you ever wondered what determines your value system? Or even the relationships that you consider valuable and how we justify and validate those relationships. The episode explores the impact that value and validation have on each other and how we use that...2023-07-061h 00Mediaworks Digital MasterclassMW152 | GA4 Independence Day: Unveiling The Future of AnalyticsJoin us on the Mediaworks Masterclass as we celebrate GA4 Independence Day as our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.We’ll discuss the pros and cons of GA4, along with invaluable hacks and watch outs for SEO, organic tracking, paid campaigns, affiliate campaigns, Google Ads, and campaign tracking.We’ll explore the integrations of GA4 with other Google tools and find out more about AI-based predictive data, privacy-first tracking models. Uncover the power of new features like funnel and path analysis, segment overlap, and cohort anal...2023-07-0449 min
RFE TV Rolling Frames Entertainment.Social Fabric & Films | Ojaswwee Sharma's Dialogue at Shaheed Bhagat Singh College, University of Delhi | RFE TV | Filmmaking | Education | Admitted | Live | Q&A | Podcast | Pinaka Mediaworks
National Award-Winning Film Director Sh Ojaswwee Sharma addressed the audience and students of Shaheed Bhagat Singh College, University of Delhi at the Cineville Annual Film Festival 2023! The festival, organized by FilmTantra - The Film Appreciation and Filmmaking Society of Shaheed Bhagat Singh College, screened the National Award-Winning Film 'Admitted' as the opening film.
During the interaction and discussion session, Ojaswwee Sharma shared his experience of handpicking strong and socially relevant stories into films and incorporating cultural values. His insights struck a chord with the audience.
The festival opened on 5th April 2023 with a special screening of the National Award...2023-04-3030 minMediaworks Digital MasterclassMW139 | ChatGPT: Is it worth the hype?Since its launch by OpenAI in November 2022, ChatGPT has dominated the tech media headlines. The multi-talented chatbot has the ability to write code, generate reports, translate content into different languages and answer a wide range of questions. Short of juggling, its reported talents know no ends, seemingly providing users with a tool to complete hour long tasks in minutes – but is it really worth the hype, or is it just a case of the emperor's new clothes?
Strap yourself in as our Mediaworks panellists discuss the origins of ChatGPT, debate its real-life uses and discuss whether this is...2023-02-0849 minMediaworks Digital MasterclassMW133 | Mediaworks Digital Masterclass: The B2B Buying Landscape: What Can Marketers learn from E-Tailers?B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers.
As B2B buyers behaviours change – in the number of purchasing decision makers and buyer journeys – the need to evolve and match the needs of the current B2B landscape is critical when not leaving money on the table.
In this digital masterclass, Internet & digitalisation entrepreneur, Andy Scothern, Founder of eCommon Sense joins Mediaworks to discuss where classic demand gen approaches fail and why they may...2022-11-1649 minMediaworks Digital MasterclassMW132 | Marketing 101: Three Steps to Digital Demand GenerationBuilding an effective and optimised lead generation funnel is critical in any commercial marketing team. In the digital world this can be simplified into three key areas; building awareness by targeting the platforms where your audience hangs out, ensuring availability at the evaluation phase, and creating a web presence that converts clicks into customers.
The devil is often in the detail however, and developing and optimising an integrated paid advertising, organic search and web presence can be challenging.
In this digital Masterclass, Mediaworks specialists across performance marketing, search engine optimisation, and website development join forces...2022-11-0943 min
Workplace MVPWorkplace MVP LIVE from SHRM 2022: Jeremy May and Matt Lee, Ramsey MediaWorksWorkplace MVP LIVE from SHRM 2022: Jeremy May and Matt Lee, Ramsey MediaWorks Jeremy May and Matt Lee, both with Ramsey MediaWorks, were at SHRM 2022 and joined Jamie Gassmann in the R3 Continuum booth to chat. They talked about how Ramsey MediaWorks focuses on helping companies with talent acquisition and crafting an appealing message [...]2022-08-0312 min
Workplace MVPWorkplace MVP LIVE from SHRM 2022: Jeremy May and Matt Lee, Ramsey MediaWorksWorkplace MVP LIVE from SHRM 2022: Jeremy May and Matt Lee, Ramsey MediaWorks Jeremy May and Matt Lee, both with Ramsey MediaWorks, were at SHRM 2022 and joined Jamie Gassmann in the R3 Continuum booth to chat. They talked about how Ramsey MediaWorks focuses on helping companies with talent acquisition and crafting an appealing message […]
The post 2022-08-0300 minMediaworks Digital MasterclassMediaworks & PAGB - Creativity in Regulation: Building Social Media Communities for Healthcare BrandsThe rapid digitisation of the healthcare industry post-covid, has forced many consumers to use online channels for additional information and support.
Marketers in the healthcare industry can sometimes struggle to build a meaningful social media community due to the regulations within the sector. The creative and regulatory boundaries for consumer healthcare organisations is a fine line which marketers may be wary of when planning and creating social media content.
Social Media and brand experts from Mediaworks and PAGB guide you through best practice for social media marketing in the consumer healthcare sector. They discuss how...2022-08-0244 minMediaworks Digital MasterclassMW122 | Creating Digital Experiences That Are Accessible and InclusiveWe all have different needs unique to each of us - some are auditory, cognitive, psychological, medical, or a mix of them. But we’re all equal in our right to use and understand products online.
When creating digital experiences, your job is to solve a users problem, and by not factoring in accessibility & inclusivity you are potentially missing the mark.
Walking you through some common questions surrounding accessibility, Mediaworks and MWi can provide actionable tips on how to make your products more accessible to a wider audience.2022-07-2843 minMediaworks Digital MasterclassMW121 | Conquer and Capitalise Black Friday 2022Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales.
To compete in a crowded marketplace this Black Friday, retailers need to start preparing their strategy now.
Join experts from Mediaworks and IMRG in collaboration to discuss how you can dominate Black Friday 2022, discussing:
- When you should launch your Black Friday campaign
- How to turn discount hungry shoppers into long-term, loyal customers
- Optimising paid advertising and managing an efficient bidding strategy to maximise opportunity...2022-07-1944 min
Mediaworks Digital MasterclassMW117 | Powering Marketing Performance Through A Privacy-Driven FutureThe seismic shift in the advertising landscape presents a huge challenge for digital marketers when it comes to data privacy; however, this is also an opportunity to innovate and build personalised experiences that offer real value for your customers at each stage of their journey.
In this digital masterclass, click fraud prevention partners PPC Protect join Mediaworks to help break down the scope of recent privacy changes. They discuss how you can be reactive and how you can evolve your business to keep pace with the new privacy landscape.2022-06-2341 minMediaworks Digital MasterclassMW116 | Google Marketing Live 2022: Key Updates Every Marketer Needs to KnowEach year, marketers from across the world gather to watch Google Marketing Live to share best practices and learn about the latest Ads and Commerce innovations.
This year Google revealed new ways for advertisers to drive results today and build resilience for tomorrow. Key talking points centred around Ad Formats, Automation, Insights, Privacy & Measurement, Retail and Video.
We are joined by experts from Mediaworks and Google to review the key takeaways and critical points every marketers needs to know about from one of the biggest industry events of the year.2022-06-1531 min
Narratíva - A Mediaworks Hírcentrum podcast adásaWintermantel: Súlyos politikai üzenet, hogy elmaradt a közgyűlésKarácsony Gergelyt emlékeztetni kell a választási ígéreteire. – mondta Wintermantel Zsolt a Mediaworks Hírcentrum podcast műsorában. A fővárosi Fidesz-KDNP új frakcióvezetője szerint a legfontosabb feladatuk az, hogy emlékeztessék a városvezetést a választási ígéreteikre.2022-06-0329 min
Narratíva - A Mediaworks Hírcentrum podcast adásaSneider Tamás: Jakab Péter emberileg nem áll azon a szinten, hogy egy pártot vezessenTényként kezelhetjük, hogy a Jobbikban puccs van - ezt Sneider Tamás mondta a Mediaworks Hírcentrumnak. A párt korábbi elnöke ugyanakkor arról beszélt a Narratíva című műsorban, hogy ez elsősorban Molnár Enikő, tehát Jakab Péter kabinetfőnöke ellen zajlik. Molnár Enikő végül június 1-én le is mondott tisztségéről.2022-06-0221 min
Narratíva - A Mediaworks Hírcentrum podcast adásaMesterházy: Színtelen, szagtalan, jellegtelen az MSZP, és néha nevetségesek is vagyunkMesterházy Attila kemény kritikát fogalmazott meg saját pártjával szemben, a Mediaworks Hírcentrum Narratíva című műsorában. A szocialista politikus Heiter Dávid Tamással beszélgetve az is elmondta, hogy szerinte az ellenzéknek most nem egymást kellene „csesztetnie”.2022-05-2746 min
Narratíva - A Mediaworks Hírcentrum podcast adása„A kutyát sem érdekli, hogy Hadházy Ákos leteszi-e az esküt” – Kövér László volt a Narratíva vendégeÖrömteli az újabb négy év, és az is örömteli, hogy Gyurcsány Ferencék megkapták az ítéletet a választóktól – mondta Kövér László a Mediaworks Hírcentrum podcast műsorában. Az Országgyűlés elnöke szerint végre kiderült, hogy az a destruktív politika, ami az ellenzékre jellemző, nem vezet sikerre.2022-05-2033 min
Narratíva - A Mediaworks Hírcentrum podcast adása„Csalással készítik elő, hogy Jakab Péter maradjon a Jobbik elnöke” – Varga-Damm Andrea volt a Narratíva vendége„Szerencse, hogy nem kell Stummer János és Jakab Péter között választanom” – mondta Varga-Damm Andrea, a Mediaworks Hírcentrum podcast műsorában, a Jobbik tisztújításával kapcsolatban.
A politikus Heiter Dávid Tamással beszélgetve kijelentette, hogy már 2018-ban sem tisztességesen zajlott a párton belüli tisztújítás, most pedig közel kilencven kamu alapszervezettel készítik elő, hogy Jakab Péter maradjon a párt élén. A volt jobbikos országgyűlési képviselő szerint Stummer János célja az lehet, hogy ne egy szerény szellemi ké...2022-04-2644 min
Narratíva - A Mediaworks Hírcentrum podcast adásaNarratíva: a fővárosi botrányok kapcsán bárhova nyúl az ember, Karácsony Gergely nevével találkozikHorváth Csaba gyanúsított, Tóth Csaba mentelmi jogát a parlament felfüggesztette, felkészül Karácsony Gergely - mondta Budai Gyula a Mediaworks Hírcentrum podcast adásában. A Narratíva című műsorban hangsúlyozta, hogy szerinte a zuglói parkolási botrány a fővárosi korrupciós ügyek lenyomata kicsiben. A Fideszes országgyűlési képviselő szerint a botrányok kapcsán bárhova nyúl az ember, mindenhol Karácsony Gergely nevével találkozik. A politikus a Városháza-ügyben megjelent friss videó kapcsán kiemelte, hogy egy olyan tanú nyi...2022-03-2627 minMediaworks Digital MasterclassMW109 | Google Performance Max – The Future of Paid Advertising?Google's Performance Max campaigns allow you to promote your business across all Google Ads inventory. According to Google, you can therefore show up for more customers and drive more conversions based on your goals.
As one of the top 1% of UK agencies ranked through Google’s Premier Partner status, Mediaworks received exclusive BETA access to Performance Max for a number of months prior to general release earlier this year.
Our paid experts share their early findings of utilising this new functionality across our diverse portfolio of clients. They run through the pros, cons, and ke...2022-03-2349 min
Narratíva - A Mediaworks Hírcentrum podcast adásaÉrezhetően recseg az ellenzéki összefogás - a XXI. Század Intézet filozófusa a NarratívábanMivel rosszul állnak, ezért az ellenzéknek most már semmi sem drága - mondta Nagy Ervin a XXI. Század Intézet filozófusa a Mediaworks Hírcentrum podcast adásában. A Narratíva című műsorban, végtelenül képmutató és aljas magatartásnak nevezte azt, ahogyan az ellenzéki pártok Z. Kárpát Dániel karlendítős videóját mentegetik. Emlékeztetett rá, hogy korábban minden demokrata és jogállamban hívő párt gyorsan reagált a hasonló esetekben. Nagy Ervin úgy látja, hogy az összefogással a Jobbik rehabilitálta Gyu...2022-03-1838 minMediaworks Digital MasterclassMW107 | Fuelling Profitable Retail Growth – Targeting High-Value Retail CustomersChanges in the e-commerce landscape and consumer behaviours are shifting rapidly. The biggest change by far is the way in which consumers shop today.
The growth in digital commerce and online shopping means that consumers have more buying power and greater choice than ever.
Retailers who truly understand their customer’s journey, needs, and expectations, and who build appropriate service models by looking across every customer touchpoint and stitching data across their business, will drive lifetime value and increase profits.
Mediaworks and supply chain management solution provider Elanders team up to break down th...2022-03-1641 min
Narratíva - A Mediaworks Hírcentrum podcast adásaEgyelőre csekély az esély a megállapodásra - az ukrán-orosz háborúról a NarratívábanAz sem zárható ki, hogy az ukrán-orosz konfliktus kiszélesedik - mondta a Külügyi és Külgazdasági Intézet Oroszország-szakértője a Mediaworks Hírcentrum podcast adásában. Ilyash György a Narratíva című műsorban rámutatott, hogy bár a NATO azt mondta, nem fog katonailag beavatkozni a konfliktusba, de egy háborúban sok minden történhet. A szakértő szerint egyelőre arra csekély az esély, hogy a felek meg tudnak állapodni.2022-03-0435 min
Narratíva - A Mediaworks Hírcentrum podcast adása„Márki-Zay büntetlenül mondhatja, hogy a fasisztákat képviseli” – Dömötör Csaba volt a Narratíva vendégeMinden alapot nélkülöző lejáratókampány zajlik Magyarországgal szemben – mondta a Miniszterelnöki Kabinetiroda parlamenti államtitkára a Mediaworks–Hírcentrum Narratíva című podcastjában, a brüsszeli kettős mércét leleplező dokumentumok kapcsán.2022-02-1530 minMediaworks Digital MasterclassMW101 | Fuelling International and Borderless e-Commerce Growth – Overcoming the Challenges of Brexit and COVID-19Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet.
External factors continue to impact trading conditions, such as COVID-19 and the UK’s exit from the European Union. Retailers that are most adaptable to changing economic conditions and embrace international growth will be best placed to capitalise on new market opportunities.
Medi...2022-02-0846 min
Narratíva - A Mediaworks Hírcentrum podcast adásaNarratíva: A hibrid háború már zajlikA hibrid háború egy olyan információs hadviselés, amiben megpróbálnak egy adott országot, társadalmat szétzilálni, és akár még egy polgárháborús helyzetet is létrehozni. Ennek különböző eszközei vannak, akár az illegális migráció, a gender propaganda, az agresszív zöld politika vagy éppen a mesterségesen gerjesztett energiaválság. Többek között erről beszélt Horváth József vezérőrnagy, volt titkosszolgálati vezető, az Alapjogokért Központ biztonságpolitikai tanácsadója a Mediaworks Hírcentrum Podcast adásában...2022-01-2839 min
Narratíva - A Mediaworks Hírcentrum podcast adásaEgyre mélyebbre nyúlik a fővárosi ingatlanbotrányKarácsony Gergely hiába mondja Gansperger Gyuláról, hogy Fideszes oligarcha amikor tisztán látszik, hogy Gansperger, Bajnai Gordon bizalmi embere - mondta a Mediaworks Hírcentrumának podcast adásában a fővárosi Fidesz-Kdnp frakcióvezetője.Láng Zsolt szerint a Városháza-ügyben kiszivárgott felvételeken az hallható, hogy Gansperger egy maffiaszerű bűncselekmény-sorozatot vázol fel. A politikus szerint Karácsony Gergely kommunikációjának köszönhető, hogy a botrány egyre jobban fokozódik. A műsorban szintén vendég volt Lomnici Zoltán alkotmányjogász, aki arról beszélt, h...2022-01-191h 09Mediaworks Digital MasterclassMW097 | Now That's What I Call Christmas...Ads 2021Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the run-up to Christmas. Following a subdued 2020, brands are back this year with an optimistic and cheerful series of adverts as families reunite and stories of hope and positivity take centre stage.
Our panel of experts unite to discuss their favourite festive ads of 2021. They share their thoughts on the best Christmas ads of the year and break down the elements of great storytelling, and the production elements that make each...2021-12-0834 minMediaworks Digital MasterclassMW088 | Building High Performance Teams: Double Down on Digital LearningThe pace of change in the world of marketing is dramatically accelerating. As devices, platforms and channels that we consume increasingly diverge, so do the skills and knowledge required to maintain and grow as impactful marketeers. But how do we and our teams keep up with this rapid pace of change?
Mediaworks welcome guests from the education and training sector, to discuss their 5 tips to developing a high performing marketing team:
1. How to classify essential knowledge and skills aligned to your business growth
2. How to ensure you teams learning is accessible and does not...2021-10-0747 minMediaworks Digital MasterclassMW074 | Reimagine Your Customer Experience: Fuel Customer Acquisition and Grow Your Recurring Revenues.Research shows that 86% of buyers are willing to pay more for a better customer experience, but only 1% believe that businesses consistently meet those expectations. As more and more people move to product and service delivery online, those organisations that can evolve and reimagine their customer experiences in a digital world will set themselves apart from their competition.
In this Mediaworks Digital Masterclass, our panel of experts will explain why now is the time to shift your focus across the board to your customers.
They’ll explain why customer experience should no longer be the sol...2021-06-2242 minMediaworks Digital MasterclassMW070 | Cut the Vanity Metrics - Critical PR Measurement Essentials for Every BusinessThe digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to accurately monitor their reputation.
In this session, Mediaworks experts reveal the measurements that every business should track, with far greater accuracy the measurement of our PR initiatives, and align our measures and reporting...2021-05-1946 minMediaworks Digital MasterclassMW069 | Core Web Vitals Judgement Day: Last Chance to Prepare and UpdateIn June, the way six billion global web pages are ranked will change forever. As the launch of Googles Core Web Vitals update approaches, Mediaworks' SEO and UX experts discuss their experience in helping 80+ websites adhere to the new page experience guidance from Google.
They discuss the impact of failing Core Web Vitals report may have on your website in the coming months and why this is essential to your search visibility. They discuss the most common issues across the three main components, LCP, FID, and CLS, giving you advice on how to resolve and fix these...2021-05-1141 minMediaworks Digital MasterclassMW065 | Converting the 98% of Your Prospective Customers With ProgrammaticProgrammatic advertising ensures your budgets work harder and smarter by utilising data modelling and machine learning to inform real-time bidding and expert retargeting. This ensures your advertising budget is spent in the places that are proven to convert potential buyers into paying customers.
Leading global programmatic provider AdRoll joins paid specialists from Mediaworks to discuss how programmatic advertising can represent a source of competitive advantage. They explain how you can deliver personalised advertising to new and existing target audiences that keep your brand front of mind throughout the entire customer journey, increasing your return on investment.2021-03-3045 min
The FoldCam Wallace on his first three months as MediaWorks CEOIn this edition of The Spinoff’s media podcast The Fold, Duncan Greive talks to Cam Wallace, MediaWorks' CEO about Magic Talk, The Rock and the future of commercial radio. Cam Wallace worked at Air New Zealand for almost two decades before he left last year amid the turmoil of Covid and all it brought upon the travel industry. Just months later as ex-MediaWorks CEO Michael Anderson announced his departure from the role, Wallace was revealed to be the next-in-line.Just three months into his new job, Wallace has already mad...2021-03-2837 minMediaworks Digital MasterclassMW049 | NHC Digital Masterclass: Creating A User-Centric Communication PlanAs part of the Northern Housing Consortium's digital masterclass sessions, Mediaworks explain how you can use your marketing insight and available data to help create and map out user personas. Personas can be used to inform the most effective way to communicate with each target user group.
This session is the ideal platform to help you drive digital adoption, inform business decision making, improve customer satisfaction, and reduce strain on customer service resources.2020-11-241h 01Mediaworks Digital MasterclassMW043 | The Need for Speed: 5 Hacks to Accelerate Your Digital ConversionsMediaworks panellists share their top hacks to delivering an accelerated digital experience and increase your conversions from web visits to loyal paying customers. They will break down the key stages of a customers’ digital journey, outlining the key measures and metrics to monitor and improve your onsite performance.
In this session we will recommend the most impactful changes you can make to instantly improve your digital presence; including search rankings, page experience and conversion rates that will drive increased and sustainable online revenues.2020-10-1444 minMediaworks Digital MasterclassMW040 | 5 Link Building Tips to Crush the CompetitionThe landscape of SEO and link building is always changing, and today, the importance of building domain authority through high-quality links has never been so critical to business growth. The need to understand and implement high-quality media placements is essential to outrank your competition and grow your business online.
In this week’s Digital Drop-In, Mediaworks SEO experts breakdown how and why building domain authority through relevant and quality backlinks is essential to generating sustainable organic traffic and long-term business growth.2020-09-2250 minMediaworks Digital MasterclassMW039 | Re-launching Your Website: Avoiding a Migration DisasterThe mismanagement of a website migration from your existing site to a new site can mean the catastrophic loss of rankings and traffic, which can have an irreversible impact on your businesses revenues.
In this week’s Digital Drop-In, Mediaworks panellists will break down the most common migration pitfalls to avoid when launching your new website. They’ll outline the essential steps and processes to ensure a safe and successful relaunch of your new site in order to protect and grow your search visibility, rankings and traffic.2020-09-1555 minMediaworks Digital MasterclassMW038 | ITV, Bridging the Divide Between Television and DigitalMediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television advertising and the revolution of advertising within video on demand platforms. They dispel the myths of TV advertising for large budget mass market communications and discuss how your business can use video on demand to cost effectively target niche personas in your sector.2020-09-0946 minMediaworks Digital MasterclassMW037 | Evolution or Extinction? The Time for Digital Transformation is NowFive months after the dramatic impact of Covid-19 has changed so many aspects of our lives in the United Kingdom. Our panellists discuss the impact the pandemic has had on commerce, consumer behaviours, our working environments, and the acceleration of digital behaviours. They’ll discuss why it is imperative that businesses accelerate their digital transformation and marketing programmes to survive and thrive in the long term.2020-08-2540 minMediaworks Digital MasterclassMW036 | Supercharge Your Social Media Paid and Content StrategyMost businesses post organic social content online, but with multiple advertising engines, segmentation tools, objective setting, budget controls, creative recommendation, and timings; capitalising on a tailored content and paid social media advertising plan can become overwhelming.
In this Digital Drop-In, our panellists discuss the importance of tailoring the right types of creative for the right channels and audiences. They discuss how best to tailor your content by channel and will advise on how best to set your objectives, find your audiences, approach the development and testing of each creative execution and granularly targeting your audiences.2020-08-1854 minMediaworks Digital MasterclassMW035 | Targeting Competitors Customers to Drive 10x GrowthConsumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice.
In this Digital Drop-In, our panellists will explain how and when you can disrupt your competitors customers buying journey to drive incremental growth. They’ll examine the effectiveness of using marketing tactics such as authority bias, scarcity, social proofing alongside the power of now to disrupt your competitors brand loyalty, and redirect their customers buying intent to your own products and services.2020-08-1244 minMediaworks Digital MasterclassMW034 | Countdown Until Black Friday: Digital Essentials for Every Online RetailerWith a record number of consumers embracing online shopping in 2020, Black Friday online sales are forecast to break all records this year. With this in mind, retailers are preparing for an extremely competitive final quarter.
In this digital drop-in, panellists from across Mediaworks teams and disciplines discuss the essential preparations all retailers should be taking now, to maximise their online traffic, increase their conversions and capitalise on the largest quarter of online sales in history.2020-08-0442 minMediaworks Digital MasterclassMW033 | 5 Conversion Essentials to Turn Your Clicks to CustomersIn this Digital Drop-In, our panellists discuss the core principles of successful conversion rate optimisation (CRO) and why it has never been so important to your business online. The panellists share actions for how you can eliminate unnecessary steps in the customer journey, provide simple changes to on-page support and optimise call-to-actions on landing pages, in order to maximise the value of each pound in your marketing budget.2020-07-2944 minMediaworks Digital MasterclassMW032 | Growing Your Brand Relevance Post-PandemicMediaworks creative team drop-in to discuss why now is the time for brands to reconsider their values, story and execution to maintain relevance going forward, in a post COVID-19 world. The panellists also share their lockdown brand winners and losers, and advice on adapting digital efforts towards rapidly changing customer expectation.2020-07-2134 minMediaworks Digital MasterclassMW031 | A Guide to Affiliate MarketingOur paid search specialists drop-in to explain why as marketers we should consider adding affiliate marketing to our programmes. They will breakdown how to setup, choose a platform and develop the best affiliate strategy for your business.2020-07-1539 min
Radioinfo PodcastAnderson leaving Mediaworks, SCA listening up 49%, SEN signed Jack RiewoldtNew Zealand media conglomerate Mediaworks will be losing CEO Michael Anderson at the end of the year, SCA's live streaming of radio programs has continued its record breaking run throughout June, AFL Richmond star Jack Riewoldt has signed with SEN to front his own program from next week. Hosted on Acast. See acast.com/privacy for more information.2020-07-0803 minMediaworks Digital MasterclassMW030 | How to Strike the Perfect Balance Between SEO and PPCOur SEO, PPC and Insight specialists drop-in to debate how as marketers, we can ensure SEO and PPC work holistically to deliver the best performance and returns. The team discuss key similarities and differences businesses should consider between SEO and PPC, how can you strike the perfect balance between both approaches and when to consider cannibalisation?2020-07-0841 minMediaworks Digital MasterclassMW029 | Your Shopping Feed – The Most Underrated Tool in E-commerce?With consumer spend on the rise online in recent months as a result of the COVID-19 pandemic, e-commerce platforms have never been so vital to business growth, so why is the role of shopping feeds so widely undervalued?
In this session, shopping experts talk about all things shopping feeds. What is it, why it matters and why understanding feeds can help boost e-commerce performance.2020-06-3040 minMediaworks Digital MasterclassMW028 | The New Shopping Landscape, Now and What’s to ComeAs shoppers return to the high street, the Mediaworks panel drop in to discuss the challenges brick and mortar stores have overcome to safely reopen their premises. The panellists also highlight the impact of lockdown on accelerating shopping habits through customer research, as well as the areas of focus retailers should consider when returning to the new normal including adapting your in-store customer experience and taking a holistic approach to your omni-channel strategy.2020-06-2342 minMediaworks Digital MasterclassMW027 | 5 Ways to Supercharge Your Messaging Post LockdownMediaworks Founder and CEO, Brett Jacobson is joined by Creative Director, Andrew Blenkinsop and Marketing Performance Director, David Norris to discuss the types of messaging each business should consider when communicating your post lockdown plans. The panellists will discuss how, when and what to communicate as you return to normal trading and prepare for a resurgence in traffic footfall and sales.2020-06-1839 minMediaworks Digital MasterclassMW026 | The Google Algorithm Change That Every Business Should Know AboutJoin Mediaworks Founder and CEO Brett Jacobson and Mediaworks Head of Search Kev Strong to discuss Google's most significant search algorithm update in recent years. We’ll cover the essential action plan each business should consider to protect their search visibility and discuss the common set of signals that will become critical to all web experiences.2020-06-1641 min
Radioinfo PodcastNew 2GB & 3AW hosts, Mediaworks in trouble, ACRAs bumped to 2021Nine Radio has finally announced its replacement for 3AW's John Burns and a permanent host for 2GB Drive, NZ media conglomerate Mediaworks is reported to be heavily in debt and its future is now uncertain, The Australian Commercial Radio Awards (ACRAs have been cancelled for 2020 and the next awards will be in 2021. Hosted on Acast. See acast.com/privacy for more information.2020-06-1403 minMediaworks Digital MasterclassMW025 | Life After Lockdown: Essential Marketing Actions Essential for Every BusinessAs we move from crisis management to future planning, Mediaworks Founder and CEO, Brett Jacobson and CTO, Dan Hoggan will share an action plan on how you can be agile and adapt your marketing approach based on potential digital opportunities and threats as we emerge from lockdown.2020-06-1143 minMediaworks Digital MasterclassMW024 | Future Insight and Marketing Growth EssentialsIn an extended version of the Digital Drop-In Sessions, experts across Mediaworks will outline the essential insights that all business leaders and marketers should consider to help grow their business in the next 6 months.
Mediaworks host a panel of experts who delivered key sessions on the recent open learning digital marketing short course delivered in conjunction with York St John University.2020-06-101h 06Mediaworks Digital MasterclassMW023 | Growing Your International Footprint with GoogleMediaworks are joined by special guest partners, Google for today’s Digital Drop-In. Finn McDuffie, Agency Development Manager and Liam Higgins, Google International Growth Specialist join CEO, Brett Jacobson and Head of Paid Search, Ben Homer to discuss the opportunities to invest into international markets and how Google can support.2020-06-0434 minMediaworks Digital MasterclassMW022 | Marketing In A Crisis: Bridging the Gap Between Online and Offline AdvertisingTracking the customer journey across online and offline channels has been an ongoing challenge for advertisers. As targeting capabilities evolve, the ability to deliver omni-channel campaigns across multiple platforms is now a huge opportunity for progressive marketers. We discuss why now may be the right time for forward thinking businesses to capitalise on television and radio deals available as we emerge from lockdown.2020-06-0333 minMediaworks Digital MasterclassMW021 | Marketing In A Crisis: Fashion SectorMediaworks focus on trends impacting the fashion sector right now. Mediaworks fashion and retail experts discuss the rise of e-commerce and the future of bricks and mortar, the importance of promotional campaigns and advice on how to manage your digital marketing strategy over the next six months in an increasingly competitive landscape.2020-05-2633 minMediaworks Digital MasterclassMW020 | Marketing In A Crisis: What Next For Paid Search?Mediaworks are joined by special guest partners, Microsoft for today's Digital Drop-In to discuss recent trends across Microsoft Advertising channels.2020-05-2238 minMediaworks Digital MasterclassMW019 | Marketing In A Crisis: Online User Experience In The New NormalExperts from Mediaworks drop in to discuss how brands should tailor their online experience to suit consumer behaviour in the "new normal". The team explain the impact COVID-19 has had on online user engagement, as well as sharing top tips to delivering a memorable experience for new and existing customers.2020-05-1932 minMediaworks Digital MasterclassMW018 | Marketing In A Crisis: Business Readiness In Preparation For A Return To WorkMediaworks are joined by guest panellists Joanne McNeil and Taylor Stirland from management consultancy company, Alpaca. Joanne and Taylor discuss best practises for adapting work environments in preparation for the 'new normal'.2020-05-1436 minMediaworks Digital MasterclassMW016 | Marketing In A Crisis: How Brand Should Respond Post COVID-19Mediaworks are joined by guest panellists, Matthew Little and Alec Gillespie from leading market research company, GlobalWebIndex. Matthew and Alec share GWI insight into changing consumer behaviour and what trends we expect to see as the UK comes out of lockdown. Mediaworks also share advice on how brands could look to respond to changing consumer behaviours.2020-05-0735 minMediaworks Digital MasterclassMW015 | Marketing In A Crisis: Technical SEO Actions to Boost Your Online PresenceSEO experts from Mediaworks drop in to discuss why Technical SEO is the big opportunity for digital marketers right now. The panellists share critical actions you should be taking in preparation for the recovery period ahead, long term technical projects you could be investing in, as well as the importance of reviewing your website load speed.2020-05-0642 minMediaworks Digital MasterclassMW014 | Marketing In A Crisis: Higher Education SectorMediaworks focus on trends impacting the higher education sector right now.
The team are joined by special guest, Dr. David Norris, former Associate Dean at Teesside University to discuss the impact COVID-19 is having on prospects decision making, university open days and the clearing process.
David, also shares the current landscape in Higher Education marketing and how that will be impacted long term due to the current pandemic.2020-05-0430 minMediaworks Digital MasterclassMW013 | Marketing In A Crisis: How the Affiliate Channel Can Support Your Brand and CustomersMediaworks are joined by guest panellists Joelle Hillman and Alex Parmar-Yee from the global affiliate marketing network AWIN. Joelle and Alex discuss how COVID-19 is impacting consumer buying habits across the affiliate platform.
They also share their approach on how to support your customers and brand at this current time, using affiliate marketing.2020-05-0139 minMediaworks Digital MasterclassMW012 | Marketing In A Crisis: Invaluable Insights Every Business Can ActionExperts from Mediaworks drop in to discuss how to leverage your Google Analytics account to provide invaluable insight into the changing behaviours and interests of your customers and prospects’ since the impact of COVID-19.
Hosted by CEO Brett Jacobson, panellists share tips on effective acquisition, audience, behavioural and conversion reporting to drive insight to adjusting your content, social and UX strategy.2020-04-2943 minMediaworks Digital MasterclassMW011 | Marketing In A Crisis: Consumer Healthcare SectorMediaworks focus on trends impacting the consumer healthcare sector right now. The team are joined by special guest, Rebecca Osano, who draws on her roles working for GSK, Perrigo and Johnson & Johnson to discuss the influx of family messaging, building trust across your products and the importance of brand communications.2020-04-2729 minMediaworks Digital MasterclassMW010 | Marketing In A Crisis: Programmatic InsightsLeading advertising platform, Criteo join Mediaworks on this special-guest edition of the Digital Drop-ins.
Jack Tuckwell, Criteo UK Agency Manager shares global shopping trends and data that has shifted due to the COVID-19 outbreak. Jack and the PPC team also discuss how advertising has adapted over the past month, the change in demographics shopping online and the rising power of apps within eCommerce.2020-04-2346 minMediaworks Digital MasterclassMW008 | Marketing In A Crisis: Finance SectorIn this sector-focused edition of the Mediaworks Digital Drop-In Sessions, Brand Experts Paul Mallett and Becca Tredget join Creative Director, Andrew Blenkinsop to share 5 key insights that the finance services sector are facing right now in digital. The team cover trends and examples around user experience, digital communications and ultimately, how brands can support their customers in the short and long term.2020-04-1728 minMediaworks Digital MasterclassMW007 | Marketing In A Crisis: Jazz And The Improvisation Of Marketing PlanningMediaworks CEO Brett Jacobson and Managing Partner Paul Mallett speak to Dr Noel Dennis, Principal Lecturer at Teesside University and professional jazz musician, about the dynamics of jazz improvisation, adapting the approach to strategic marketing, and how that can be applied to marketing through a crisis period such as COVID-19.2020-04-1637 minMediaworks Digital MasterclassMW006 | Marketing In A Crisis: Predicting the Post-COVID-19 ConsumerExperts from Mediaworks drop in to discuss the changing habits of consumers over the past 6 weeks and which behaviours may continue post lockdown and how marketers can embrace new and adapting channels moving forward. They also explore research on "big" purchase priorities for millenials and generation Z and what this may mean for industries such as retail, travel and automotive.2020-04-1431 minMediaworks Digital MasterclassMW005 | Marketing In A Crisis: Home & Garden SectorIn this sector-focused edition of the Mediaworks Digital Drop-In Sessions, Ally Dowsing-Reynolds, co-founder of boutique furniture e-commerce Dowsing & Reynolds, joins CEO Brett Jacobson and Managing Partner Paul Mallett to discuss the impact COVID-19 has had on e-commerce, the home & garden sector and the actions Dowsing & Reynolds are taking to manage their marketing channels through the crisis.
Ally, Brett, and Paul also share their advice to marketers in the home & garden sector in how to prepare for a future beyond COVID-19.2020-04-1428 min