Shows
SCORRCASTChange | Why Great Marketing Endures Even as Technology EvolvesIn this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
2025-08-2242 min
Dine Drink VegasDine Drink Vegas Episode 49: How the Tables Have TurnedIn Episode 49, John and Bill- shocker!- have different opinions on the Golden Gate's decision to eliminate table games while keeping the Poop and Pour. We also read the news about As baseball a little bit differently than Scorr at Vital Vegas. The Drink of the Day is the Paper Airplane, which crosses the Luxury Lounge/Baller on a Budget Barrier. Come travel with us!
#lasvegas #podcast #dinedrinkvegas #dinedrinktravel
Drink of the Day
The Paper Airplane, invented in 2008 by famed New York bartended Sam Ross as a variation on The Last W...
2025-08-1536 min
SCORRCASTPipeline | Tactics to Build a Stronger Cell & Gene Sales PipelineIn this SCORRCAST episode, Alec McChesney talks with Heather Sugrue of Chrysalys Bio about strengthening the cell and gene therapy sales pipeline. From engaging the right CDMO partners to aligning commercial strategy, Heather shares practical tactics to drive growth and long-term success in life sciences.
2025-08-1449 min
SCORRCASTCreative Direction | A Behind-the-Scenes Look at Strategic Video Marketing EpisodeIn this SCORRCAST Director’s Cut, Alec McChesney and Braeden Tyma of SCORR Marketing take you behind the scenes of strategic video creation. From creative decisions to messaging alignment, this episode explores how thoughtful video production can elevate life sciences branding and engagement.
2025-08-0728 min
SCORRCASTCommercial Strategy | Connecting Science, Strategy, and StorytellingIn this SCORRCAST episode, Derek Gooderham of Allumiqs shares how life sciences companies can bridge the gap between science and strategy. From data storytelling to navigating internal silos, Derek offers a perspective on aligning teams and driving clarity in a complex industry.
2025-07-3151 min
SCORRCASTLeadership | Building Culture, Clarity & Confidence in Life SciencesIn this episode of the SCORRCAST, Jenna Rouse, Global Head of Clinical Operations at Simulations Plus, Inc., shares her leadership journey. From defining company culture to navigating global teams, Jenna offers insights on building trust, driving clarity, and leading with purpose in the life sciences space.
2025-07-2445 min
SCORRCASTBold | Breaking the Static in Life Science CreativityIn this SCORRCAST episode, Elizabeth Chabe of High Touch Group shares how life science brands can break free from the creative 'safe zone.' Learn how constraint drives innovation, why bold design matters, and how to turn strategy into standout storytelling.
2025-07-1750 min
SCORRCASTGetting Unstuck Part V | How Gratitude and Joy can Transform YOU!In Part V of the Getting Unstuck series with Brooke Page-Thompson, explore how gratitude and joy can be powerful tools for personal transformation. This SCORRCAST episode dives into simple practices that shift mindset, spark energy, and create meaningful change—both in life and work.
2025-07-0347 min
SCORRCASTResilience | A Journey to Transform Mental Health SupportIn this episode of the SCORRCAST, Esther Howard, founder of Bezyl, shares how her personal journey, including escaping a cult inspired her mission to transform mental health support. Bezyl offers a validated toolbox of customizable resources that fill the gap between therapy and unmet needs. We discuss the challenges of building scalable mental health solutions, including the lack of payer models and the need to reduce stigma through education. Esther’s story is a compelling look at the power of peer support and human connection.
2025-06-2646 min
SCORRCASTBIO Recap: The Sea of Sameness in Full Effect in Boston [Video Podcast]In this SCORRCAST video, recorded on the final day of BIO 2025 in Boston, hear real-time reflections on the overwhelming brand "sameness" seen across the show floor. Get insights on what stood out, what didn’t, and how life sciences companies can break away from generic messaging and make a lasting impact.
2025-06-1914 min
SCORRCASTStory | Where Video Leads, Brands Follow [Video Podcast]In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement, and shape brand identity in today’s digital landscape.
2025-06-1344 min
SCORRCASTThe AI Experiment | Alec & Google NotebookLM on Marketing and Business DevelopmentIn this experimental episode of the SCORRCAST, we handed the mic to AI. Using Google NotebookLM, we put Alec's original insights to the test — converting his content into a dynamic conversation between two AI voices. The topic? The challenge of aligning marketing and business development in the life sciences. With complex sales cycles, extended timelines, and siloed teams, discover why collaboration isn’t just a best practice — it’s a business imperative.
2025-06-0523 min
SCORRCASTSCORRCAST Short | Mindful MarketingIn this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how presence, breath, and awareness can ground your marketing approach and enhance focus, clarity, and creativity in your work.
2025-05-2909 min
SCORRCASTSCORRCAST On Location | Reaction from CPHI AmericasRecorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.
2025-05-2217 min
SCORRCASTSCORRCAST Short | Generate DemandIn this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generating demand—not just chasing leads.
2025-05-1509 min
SCORRCASTSCORRCAST Short | InvestmentIn this SCORRCAST Short, explore why marketing should be seen as an investment, not just an expense. Learn how internal framing of marketing budgets can influence organizational mindset, support sales teams, and drive revenue growth.
2025-05-0705 min
SCORRCASTSCORRCAST Short | ChallengesIn this SCORRCAST Short, host Alec McChesney explores the critical challenges facing life science marketers today — from tighter budgets to evolving audience expectations. Tune in for actionable insights designed to help life science companies stay competitive and drive ROI.
2025-04-3005 min
SCORRCASTMindful Marketing | How Flow, Meditation, & Presence Elevate B2B StrategyCan mindfulness enhance B2B marketing? Stevie Jelden joins The SCORRCAST to explore how flow, meditation, and presence can elevate strategy, creativity, and decision-making. Learn how mindfulness techniques improve focus, foster innovation, and create deeper connections with audiences. Discover practical insights for integrating mindfulness into your marketing approach to drive success.
2025-04-2441 min
SCORRCASTPerspective | How Optimism, Curiosity & Discomfort Fuel GrowthHow do optimism, curiosity, and stepping outside your comfort zone drive success? Joshua Webber joins The SCORRCAST to share insights on embracing challenges, adapting to change, and unlocking new opportunities. Learn how shifting your mindset can fuel growth, inspire innovation, and build resilience in both life and business. Tune in for strategies that turn discomfort into a catalyst for progress.
2025-04-1836 min
SCORRCASTInfluence | How Branding, Storytelling, & Positioning Shape Market SuccessDiscover how branding, storytelling, and positioning can set your business apart with Addison Gumbert on The SCORRCAST. Learn how to craft a compelling brand narrative, connect with your audience, and build lasting market influence. Explore strategies for differentiation, trust-building, and creating a strong brand presence that drives success in a competitive landscape.
2025-04-0949 min
SCORRCASTThe Gil Roth Show | How CDMOs, CMOs, & PBOA Are Navigating Through the UncertaintyHow are CDMOs, CMOs, and the PBOA adapting to industry uncertainty? Join Gil Roth on The SCORRCAST as he discusses the challenges, opportunities, and strategies shaping the future of contract development and manufacturing. Gain insights into market trends, risk management, and how key players are navigating change in the pharmaceutical and biotech sectors.
2025-04-0257 min
SCORRCASTRisk | How Embracing Uncertainty Leads to SuccessJoin Conall Arora on The SCORRCAST as he explores how embracing risk and uncertainty can lead to success. Learn how taking calculated risks, adapting to change, and stepping outside your comfort zone can drive growth and innovation. Discover insights on turning uncertainty into opportunity and strategies for thriving in an unpredictable business landscape. Tune in for expert advice on navigating risk with confidence.
2025-03-2653 min
SCORRCASTGetting Unstuck Part IV | Strategies for Breakthrough GrowthJoin Brooke Page-Thompson and Alec in "Getting Unstuck Part IV" as they explore strategies to overcome workplace challenges, foster innovation, and achieve breakthrough growth. Discover actionable insights to navigate career and business roadblocks effectively.
2025-03-1952 min
SCORRCASTPuzzles | How Marketing Strategy is Really Just One Giant PuzzleJoin Gokce Wood on The SCORRcast as she unpacks how marketing strategy is like solving one giant puzzle. Discover how to piece together data, creativity, and strategy to build successful campaigns. Learn how aligning the right elements can drive brand growth, improve engagement, and create a clear path to marketing success. Tune in for insights into mastering the art of strategic problem-solving in marketing.
2025-03-1240 min
SCORRCASTGrowth | Maximizing the ROI on Your M&ALearn how to maximize ROI on your mergers and acquisitions with proven strategies. Explore expert insights on due diligence, integration planning, and value creation to ensure long-term success and profitability in your M&A endeavors.
2025-03-051h 02
SCORRCASTBrand Impact | Strategies for a Creative EdgeBen Rowe, Chief Creative Officer, and Drake Sauer, Senior Art Director, dive into the latest trends and challenges in life science marketing. From innovative brand positioning strategies to actionable insights on audience engagement, they break down what it takes to make an impact in the evolving life sciences industry. Whether you're a marketing leader, strategist, or simply curious about the intersection of marketing and life sciences, this conversation is packed with valuable takeaways.
2025-02-2836 min
SCORRCASTUnify | How a Unified Brand Leads to a Unified TeamDiscover how a unified brand fosters a cohesive and high-performing team. Marieke Kirkman shares her insights on the power of brand alignment in strengthening company culture, enhancing collaboration, and driving business success. Learn key strategies to build a strong, unified brand identity that resonates across your organization.
2025-02-2140 min
SCORRCASTCulture | Why Company Culture Is the Key to Long-Term ExpertiseBrooke Page-Thompson and Lea LaFerla explore why fostering a strong company culture is vital for cultivating long-term expertise. Discover how a positive workplace environment drives employee retention, innovation, and success while creating a foundation for sustainable growth in today’s competitive landscape.
2025-02-1248 min
SCORRCASTJoy | Navigating the World of Clinical Research With PurposeDiscover how Darious Davis, a clinical research expert at CenExel, brings innovation, joy, and leadership to the complex world of clinical research. Learn about his approach to advancing clinical trials, overcoming challenges, and driving impactful results in the life sciences industry.
2025-02-0437 min
SCORRCASTCreative Marketing | What Role Should Creative Play in Your Life Science Company?Explore the transformative role of creative marketing for life science companies with Alec and Drake. Learn how strategic creativity boosts brand awareness, engages audiences, and drives measurable results for your business.
2025-01-2942 min
SCORRCASTTranslation | One Overlooked Aspect of Life Science MarketingJoin Karen Tkaczyk as she explores the critical role of translation in the life sciences industry. From bridging language barriers in clinical trials to ensuring regulatory compliance, discover how expert translation drives innovation, accessibility, and global impact in healthcare.
2025-01-2340 min