SEOHive - Podcast Details

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SEO подкасты Михаила Шакина SEO прогнозы на 2025 год от 43 экспертов0:00 Начало 0:14 Михаил Шакин, https://shakin.ru/ 16:23 Артем Акулов, https://t.me/akulov_pro 24:10 Дмитрий Михайлов, https://t.me/seomikhaylov 29:36 Дмитрий Севальнев, https://tools.pixelplus.ru/ 38:39 Рамазан Миндубаев, https://t.me/Akepseus 54:34 Артем Высоков, https://t.me/vysokoffru 56:47 Сергей Сморовоз, https://t.me/smorovozru 1:02:05 Илья Ростокин, https://wwwpromo.ru/ 1:18:09 Андрей Буйлов, https://t.me/bez_seo 1:40:57 Антон Маркин, https://t.me/markin_seo 1:49:04 С. Горохов, https://t.me/goburzhseo 1:55:29 Е. Сызранцев, https://sazrant.com/ru 2:04:24 А. Рахимзянов, https://t.me/seosekretiki 2:11:20 Д. Андрияшкин, https://t.me/kafkich 2:12:47 С. Курносов, https://t.me/Intopseo 2:20:55 Р. Томаев, https://www.keys.so/ru 2:28:18 А. Махметхажиев, https://t.me/alexdigitalhere 2:30:40 И. Горбачев, https://rocket-academy.pro/ 2:33:34 И. Чакканбаев, https://seopulses.ru/ 2:43:23 К. Ян...

2025-01-215h 06

The WP SEO Show – Demystifying SEO for WordPress Websites 034 – Can you do SEO on a Budget?In this episode, Pete and Jeff discuss how to implement effective SEO strategies even with limited resources. They break down the essential elements of budget-friendly SEO and provide actionable advice for agencies and clients.Key Topics CoveredSite Speed OptimizationBest practices for plugin managementImplementing proper caching and image optimizationImportance of quality hostingBenefits of using WordPress block editorTips for balancing features vs performanceSite StructureSetting up proper permalinksCreating effective pillar and cluster pagesOrganizing content hierarchicallyBuilding strategic internal linkingAvoiding common structural mistakesPage StructureProper implementation of heading...

2024-11-2549 min

The WP SEO Show – Demystifying SEO for WordPress Websites 033 – Managing Monthly SEO ClientsIn this episode, Pete and Jeff talk about the practicalities of running SEO retainers for your clients – the good, the bad, the ugly, and som tips from their own experiences. Key talking points include1. The Importance of Weekly Client ManagementMonthly retainers shouldn’t mean monthly attentionRegular monitoring helps catch issues earlyAllows for better tracking of algorithm updates across client portfolioBuilds stronger client relationships and trust2. Weekly Review Process Should Include:Rankings checkOrganic traffic analysisGoogle Search Console error monitoringTask progress updatesClient KPI trackingSales/conversion monitoring3. Time...

2024-11-1337 min

The WP SEO Show – Demystifying SEO for WordPress Websites 032 – So much Drama In The WP World! How we're dealing with it.This episode delves into how the drama may reshape the WordPress ecosystem and its potential business implications for agencies and developers.Main talking points include:WP Drama Overview: Ongoing tensions between WordPress founder Matt Mullenweg (Automattic) and WP Engine, a major hosting company, have escalated.WordPress Plugin Repository Conflict: Automattic blocked WP Engine from the WordPress plugin repository, which raised concerns within the WordPress ecosystem.Advanced Custom Fields (ACF) Takeover: Automattic allegedly "hijacked" the free version of ACF from the repository, though WP Engine still manages ACF Pro for paying customers.WP Engine's Response: WP Engine...

2024-10-2147 min

The WP SEO Show – Demystifying SEO for WordPress Websites 031 - Taking A Look At Your Client's CROMain talking points include:Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.).CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues.Common CRO Mistakes:Broken contact forms or inquiry forms.E-commerce checkout issues (not verifying if payments go through).Missing or unclear calls to action (CTAs).Long mobile pages with CTAs buried at the bottom, requiring excessive scrolling.Broken links, particularly in key areas like footers.Usability Checks:Regularly test websites, even on incognito browsers, to catch errors like br...

2024-10-0935 min

The WP SEO Show – Demystifying SEO for WordPress Websites 030 - The Brand SERP Guy, Jason BarnardMain talking points include:In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.In a conversation that covered a myriad of topics, the main talking points include:Importance of Managing Brand SERPsThe Role of Google's Knowledge GraphModern SEO and Entity ManagementThe Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)The KaliCube Process (Understandability, Credibility, Deliverability)Knowledge Panels as a KPIInfluence of AI on Branding and SEOMaintaining Consistency Across Digital FootprintsSchema Markup and Implicit SemanticsThe Value of Building AuthorityActionable Steps for Individuals and Agencies...

2024-09-2353 min

The WP SEO Show – Demystifying SEO for WordPress Websites 029 – Is Link Outreach Still A Relevant SEO Strategy in 2024?Main talking points:In this episode, Pete and Jeff take on the sticky subject of links and their roll within an SEO Strategy and Client Agreements... Their discussion includes:Shift in the Link Outreach LandscapeWhy Link Outreach, Not Link BuildingChallenges of Link OutreachLink Outreach is Still Relevant but ContextualCitation BuildingEvaluating Link Outreach OpportunitiesAssociated Costs

2024-09-0932 min

Подкаст деда Лайна SEO и ChatGPT. Открываем новые горизонты | Подкаст деда Лайна #22Гость: Александр Рахманин, Head of SEO Банк Точка Ведущий: Роман Ковалёв, маркетолог, SEO-специалист, совладелец РА "Ковалевы" (https://d-kovalev.ru/) Подписаться на Александра: https://t.me/seohive Подписаться на меня: Телеграм https://t.me/DiGi_Up Вконтакте https://vk.com/digi_up YouTube https://www.youtube.com/@digiup_kovalev RuTube https://rutube.ru/channel/25820366/ Дзен https://dzen.ru/digiup_kovalev Курс по применению нейросетей в SEO: https://digiup.ru/courses/primenenie-nejrosetej-v-seo/ Кстати, сейчас в моем ТГ канале проходит розыгрыш, где три победителя смогут выбрать любой мой курс и получить его абсолютно бесплатно, либо личную консультацию по проекту! Залетай 👉 https://t.me/DiGi_Up/697 Темы: ChatGPT и SEO Нейрокопирайтинг ТЗ для копирайтеров 00:00 Начало 1:53 Что с ИИ-поиском? 5:45 Как руководители используют ИИ в работе? 10:12 ТЗ на SEO-тексты (ссылки на статью и таблицу ниже) 16:05 Создание сайтов с ИИ 27:20 Где еще задействовать нейросеть в работе SEO-специалиста? 37:00 Куда движутся нейросети 44:18 Игра Полезные ссылки: Автоматизация создания ТЗ для копирайтера с помощью chatGPT и Google таблицы https://vc.ru/seo/981612-avtomatizaciya-sozdaniya-tz-dlya-kopiraitera-s-pomoshyu-chatgpt-i-google-tablicy Таблица генерации ТЗ https://docs.google.com/spreadsheets/d/159V7VpcRZ8Hmjbu-8OiPFoAm0IPsgLffHXpd1OiVJpk/edit#gid=0 *Facebook/Instagram - проект Meta Platforms Inc., деятельность которой в России запрещена

2024-07-1754 min

The WP SEO Show – Demystifying SEO for WordPress Websites 028 – Figuring Out The Priorities That Move The Needle For Your ClientsIn this episode, Pete and Jeff chat through the benefits and the process that moves an agency away from just being a "website provider" to a "trusted advisor" for your clients. They also discuss why this is sometimes out of our comfort zone and give some strategies and tips on where to start.Main Talking Points Include:Understanding Client NeedsRecurring Revenue and Growth PlansClient Communication and StrategyLow-Hanging Fruit and Long-Term GoalsConfidence and Expertise

2024-07-1554 min

The WP SEO Show – Demystifying SEO for WordPress Websites 027 - STOP Selling "SEO" - Do THIS Instead!Main talking points include:In this episode, Pete and Jeff cover the following:The problem with selling SEO on its ownWhy broadening the scope beyond SEO is a good thingWhy SEO should be part of a larger growth strategyThe importance of having an initial discovery process / triage processBuilding recurring revenue Building long-term relationships with clients

2024-07-0138 min

The WP SEO Show – Demystifying SEO for WordPress Websites 026 - Setting Expectations In Your AgencyMain talking points include:Setting Expectations and Discovery ProcessManaging Client RelationshipsScaling ServicesClient CommunicationHandling Large ClientsFinancial Impact of Client LossClient Lifecycle

2024-05-2932 min

The WP SEO Show – Demystifying SEO for WordPress Websites 025 - Structuring Recurring ServicesMain talking pointsIn this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.Broader application of these principles beyond SEO, including web design and other services.Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.How...

2024-04-1730 min

The WP SEO Show – Demystifying SEO for WordPress Websites 024 - Selecting the right keywordsIn this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business.The main talking points include: The importance of keywords in SEOChoosing the Right KeywordsKeyword Research and StrategyUnderstanding Traffic and RelevanceBalancing Keyword Difficulty and Search VolumeExpectations and MisconceptionsShoutoutsMike Michalowicz – https://mikemichalowicz.com/

2024-03-2729 min

The WP SEO Show – Demystifying SEO for WordPress Websites 023 – Google's Latest Update: Tackling SPAM!Main talking points:In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content.This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting expired domain abuse, scaled content abuse, and site reputation abuse.The update aims to reduce spammy and unoriginal content by about 40%, enhancing the quality of search results.The importance of content authenticity and value to users is underscored, noting that AI-generated content, if used, should not dominate...

2024-03-1330 min

The WP SEO Show – Demystifying SEO for WordPress Websites 022 - SEO Is A Game of DisplacementMain talking points include:In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition.The conversation revolves around how SEO is a game of displacement, so as a web professional, it is your job to review the competition and put a suitable plan in place for each client. That will inform your tech stack, your content structure, and maybe even the platform you choose to build the si...

2024-03-0632 min

The WP SEO Show – Demystifying SEO for WordPress Websites 021 – The importance of a solid brief with Matt LaskyThis show sees our first ever guest to The WP SEO Show - Matt Lasky. Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communication, and ultimately, client satisfaction.Main talking points include:The transformative effect of clear communication and understanding client goals.The role of a comprehensive brief in guiding project direction and fostering creative solutions.Strategies for agencies t...

2024-02-2146 min

The WP SEO Show – Demystifying SEO for WordPress Websites 020 – Our 5 minute SEO Assessment for ANY client websiteOur 5-minute SEO Assessment of any client website! Disclaimer: This isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context. Website structureUser experienceCurrent RankingsCompetitor Websites & RankingsWebsite Speed / Core Webs VitalsThis leads to two gated products... SEO Health CheckKeyword Research & Mapping... and from here I can...

2024-02-0720 min

The WP SEO Show – Demystifying SEO for WordPress Websites 019 – Can you guarantee SEO results?Following on from a comment made by Google's John Mueller on X, formerly known as Twitter, Pete and Jeff have an honest discussion about whether you can ever guarantee SEO Results? Main talking points include:Why you can never guarantee SEO resultsHow to talk to clients about SEO results and how to tie them into commercial metricsThe risks of relying too much on a single platform for businessThe ethical aspects of selling SEO services, focusing on the importance of honesty and value in client interactions

2024-01-3150 min

The WP SEO Show – Demystifying SEO for WordPress Websites 018 - Our Recent Experience With AI Detection ToolsIn this episode, Pete and Jeff explore a real example of a content AI checker, and how a client interpreted the results. Needless to say, the outcome wasn’t exactly “easy” to understand, so they chat through the results, the pitfalls and how these checkers are placed in the market at the moment.

2024-01-2441 min

The WP SEO Show – Demystifying SEO for WordPress Websites 017 – Your First SEO Discussion With ClientsInitiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years...In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's current business state, objectives, and expectations for SEO.We also cover themes such as assessing a client's website performance, conducting keyword research, setting realistic targets, the challenges of working with brand new businesses and the importance of not overcommitting to...

2024-01-1750 min

The WP SEO Show – Demystifying SEO for WordPress Websites 016 – The Core SEO Principles To Focus On in 2024Main talking points include: Our first show of 2024 focuses on three core SEO principles expected to be significant in the year. The first is the enduring importance of content, especially in the context of AI's growing influence and the need for authentic, human-generated material. Secondly, technical SEO – emphasizing the increasing relevance, especially given the rise of AI-generated content and its impact on search rankings. Finally, the growing prominence of local SEO, including the importance of optimizing for local search results and map pack traffic.\In summary:Importance of Content: Emphasizing the need for authentic, hum...

2024-01-1040 min

The WP SEO Show – Demystifying SEO for WordPress Websites 015 - Understanding & Improving Core Web VitalsOverview of Core Web Vitals:We kick off this episode walking through the six Core Web Vitals – a set of metrics used by Google to evaluate the user experience of a website.These are:First Contentful Paint (FCP)Largest Contentful Paint (LCP)Time to InteractiveSpeed IndexCumulative Layout Shift (CLS)Total Blocking Time (TBT)Each vital is then discussed in detail, explaining what they measure and their importance in website performance.Strategies for Improving Core Web Vitals:Importance of optimizing images and videos, including best practices for media file sizes an...

2023-12-1349 min

The WP SEO Show – Demystifying SEO for WordPress Websites 014 - Paid Discovery for SEO ProjectsIn this episode, Jeff and Pete discuss the concept of "Paid Discovery" in SEO projects. They delve into why it's crucial for agencies to charge for the discovery phase of an SEO project, how it benefits both the agency and the client, and best practices for implementing this approach.Key Points Discussed:What is Paid Discovery?Getting paid to figure out if you'll work with a client and cover the time needed to determine if it's a good fitPuts skin in the game for the client to show they are seriousBenefits...

2023-12-0645 min

The WP SEO Show – Demystifying SEO for WordPress Websites 013 - SEO Influence of WordPress Custom Post Types, Categories and TaxonomiesIn this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site.Key Takeaways on Post Types, Categories, and Archive Templates:Post Types - The Highest Level of OrganizationPost types are the highest level for categorizing different content across your site, like pages and posts.Avoid going overboard and creating a lot of custom post types. Keep it simple.The Power of Categories and TaxonomiesUse categories (which are a default taxonomy) to group related content within...

2023-11-2954 min

The WP SEO Show – Demystifying SEO for WordPress Websites 012 - Musings About The WordPress 6.4 UpdateIn this episode, Pete and Jeff muse about the trials and tribulations of WordPress Core Updates and how the latest release – WordPress 6.4 – went, as it wasn't as smooth as others have been. They cover: What core updates are and why they're importantBest practices when performing WordPress updatesWhat to do to ensure nothing goes wrong

2023-11-2250 min

The WP SEO Show – Demystifying SEO for WordPress Websites 011 – Top 10 Common WordPress SEO MistakesWe come into contact with a LOT of websites – we audit them, we optimise them and we work hard to get them ranking in the SERPs. In this episode, Pete and Jeff take a look through the top 10 most common SEO mistakes they come across in dealing with client websites. ** SPOILER ALERT – here's the list ** Unchecking "Disallow the search engines from indexing this site"Not undertaking keyword researchOverusing target keywords Leaving development URLs in place when a site gets pushed live Not optimising Images properlyIgnoring technical SEO features (particularly in the build) – See Ep 8 - The Impor...

2023-11-1542 min

The WP SEO Show – Demystifying SEO for WordPress Websites 010 - An Introduction to SEOHiveIn a change from the usual schedule, now we're 10 shows in we thought it was prudent to introduce us and our company, SEOHive, a little more. In this episode, we chat through exactly how Pete and Jeff met, how SEOHive was started and what it is that we offer today. If you would like to discuss how SEOHive can help you, schedule a 20 minute intro call today!

2023-11-0841 min

The WP SEO Show – Demystifying SEO for WordPress Websites 009 – Discussing AI and SEO as of late 2023AI is the fastest growing phenomenon since the invention of the internet itself, and as with any leap forward in technology there are pro's, con's and unknowns... In this episode, Pete and Jeff chat through the benefits and pitfalls of current SEO AI tools, and how they use them. They also touch on some of the moral dilemmas when it comes to using AI and how far you should reasonably let it go in your processes right now.

2023-11-0136 min

The WP SEO Show – Demystifying SEO for WordPress Websites 008 – The Importance of Technical SEOTechnical SEO isn't the sexy side of SEO, but it is vital to ensure it's correct as it holds the keys to unlock the power in ALL other SEO practices.In this episode, Pete & Jeff chat through the importance of Technical (on-page) SEO, why it's vital that those building websites understand the basics (with some tips on what you can do), and what your first steps should be on any SEO Program. We also mention Website Ipsum – a really handy tool from Kyle Van Deusen and The Admin Bar.

2023-10-2555 min

The WP SEO Show – Demystifying SEO for WordPress Websites 007 – How To Rank For New KeywordsIn this episode, Pete and Jeff talk through how keywords are used in content. This includes: A basic outline of what a keyword isWhy it important to understand the keywords your customers use to search for your products and servicesA top level SEO strategy that any website can use for freeHow to incorporate keywords into content

2023-10-1847 min

The WP SEO Show – Demystifying SEO for WordPress Websites 006 – SEO Evolution and Algorithm UpdatesIn this episode, Pete and Jeff chat around the lifecycle of SEO Algorithm updates and the themes that have come to pass over the last 10 years or so. The pair also consider what to do when algorithm (or "algo") updates happen, so you can ride them out as well as possible.

2023-10-1135 min

The WP SEO Show – Demystifying SEO for WordPress Websites 005 – Do I have to give up projects to run MRR Services?In the episode, Pete and Jeff chat through the things you need to think about in your agency as you start delivering monthly recurring revenue services. The topics they chat through include: Selling MRR Services – what to watch out for and how to do itServicing MRR clients amongst project workThe benefits of MRR services for agencies, their owners and their clientsHow MRR helps you to grow your business responsiblyRelated Episodes: 003 – How to Price Monthly SEO Services

2023-10-0439 min

The WP SEO Show – Demystifying SEO for WordPress Websites 004 – How to Launch a Website ProperlyIn this episode, Pete and Jeff consider the elements you need to consider when preparing a website for launch.Pre-requisitesWe're assuming you already have:Built the site properlyBrowser-checked it the responsive layoutsPopulated it fullyFigured out your caching Pre-LiveUnblock Search EnginesSEO Plugins & Basic Set UpBusiness Details in Schema / SEO Plugin301 Redirects of old URLs to new URLsSite Title / Tagline (remove "Just another WordPress Website", etc)Are Web and Home URLs updated to live siteRemove standard posts / hello world contentMake sure GA4 is installedMake sure tracking codes are copied o...

2023-09-2746 min

The WP SEO Show – Demystifying SEO for WordPress Websites 003 – How to Price Monthly SEO ServicesIn this episode, Pete and Jeff consider the elements you need to consider when pricing recurring services (such as SEO). They talk through the subjects of: DeliverablesExpensesTimeProfitTax... and provide a trusted formula for ensuring you are profitable with every service you offer. A hugh Shoutout goes to Mike Michalowicz, author of Profit First and Fix This Next (among other titles).

2023-09-2026 min

The WP SEO Show – Demystifying SEO for WordPress Websites 001 – Our WordPress SEO Stack for 2023 (Pt 1: Plugins)In the first episode of a two-part mini series, Pete and Jeff start by chatting through their preferred WordPress SEO plugins for 2023.These include:SEOPress ProWP RocketEWWW / ShortpixelInternal Link JuicerOnce you're done, listen to part 2 about themes and software...

2023-09-1835 min

The WP SEO Show – Demystifying SEO for WordPress Websites 002 – Our WordPress SEO Stack for 2023 (Pt 2: Themes & Software)In the second part of the mini series, Pete and Jeff cover the themes and Plugins they recommend in their 2023 set WordPress set ups. These include: Beaver Builder & ThemerKadence SEMRush / MangoolsGTMetrixInlinksIf you haven't listened to part 1 (all about plugins) check it out here.

2023-09-1826 min

The WP SEO Show – Demystifying SEO for WordPress Websites 000 - Welcome to The WP SEO ShowMain talking points include: In the first ever episode of The WP SEO Show, Pete and Jeff introduce themselves and the concept behind the show. Giving a brief account of where the inspiration for the podcast came from, Pete and Jeff outline some of what they plan to include in the show as time goes by.

2023-09-1308 min

RetainFM – Build your Digital Agency on Recurring Revenue RFM170 – My tried and tested SEO Project Proposal TemplateMain talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Process:Pre-Discovery SessionLead comes inBrief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step1 Page Agreement / Checkout for Discovery Session Post Discovery Session: SEO Health AuditCurrent Rankings ReportsBacklink Toxicity ReportTop Level KW ResearchCore Web Vitals / Speed ReportSEO Proposal Prepared Document Templates:Proposal TemplateCover PageIntro Letter (personalised)Where do you currently Rank?How fast is your w...

2023-08-2212 min

RetainFM – Build your Digital Agency on Recurring Revenue RFM162 – Selling through presenting the opportunityMain talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!Sales that drive growth aren't incidental – they come about through a persistent drive to build a business. (Get the 50 business development ideas you can use every day). Savvy business owners know that all business is an investment. Their profit is a direct multiplication of what they put in. So they ask the question "What's in it for me?" If you can answer that, you'll make sales. If you can't, you won't.To be clear, I'm not talking abo...

2023-06-2716 min

RetainFM – Build your Digital Agency on Recurring Revenue RFM159 – Unveiling the Unseen: The Essential Communication Bridge Between Agencies and Clients Prefer to watch this show? Subscribe to the YouTube Channel! Setting the context – the agency where I found my feetWorking with Client ServicesWorking on BIG clientsOur agency was NOT a commodity The problem – we see it all the time through SEOHive. Clients identify with what they can see and understand easily – that's why content retainers sell so well. What doesn't sell so easily is the technical SEO and link outreach programs. That's because these items are far more unseen, so clients don't "get"...

2023-06-0620 min

RetainFM – Build your Digital Agency on Recurring Revenue RFM158 – Establishing effective routines to help with productivity and work/life balanceMain talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The challenge: We're all exceptionally busy – and if doesn't matter if we're an agency of 1 or 100, we all need to make sure that items of work aren't forgotten, deadlines are hit, our company is marketed, the booked an payroll are done, invoices are sent and that we have some time for ourselves and our family. The solution: Whilst it may sound exceptionally boring, establishing effective routines means you can becom...

2023-05-3024 min

RetainFM – Build your Digital Agency on Recurring Revenue RFM156 – Introducing SEOHive's New Local SEO PlanMain talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Local SEO:46% of all searches on Google include local intent24.4% of all clicks go to the first result of local business searches“Near me” mobile searches grew increased by 136% in 202256% of businesses haven't yet claimed their Google Business ProfileThe average timeframe to see ROI-positive results from Local SEO is 4.76 monthsSEOHive's New Local SEO ServicePhase 1: Local SEO AuditsPhase 2: Local SEO Optimisations (Month 1)Including a full Local SEO Optimisation ChecklistPhase 3: Ongoin...

2023-05-1620 min

RetainFM – Build your Digital Agency on Recurring Revenue RFM142 – What We've Learned From Running SEOHive So Far Main talking points include:In this episode, Jeff Patch and I set the mics rolling following one of our weekly SEOHive meetings.We reminisce a little about how we got started, unpack where we are now, and chat about why we get so much out of running SEOHive. Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

2022-09-2834 min

Advisers Assemble - Lead Generation For Financial Services Things You Need To Know About Financial Services Websites - Part 3 - An SEO Perspective with Pete EverittPete Everitt is a Digital Strategist & Consultant | Helping businesses achieve through Web Development, SEO and Digital Marketing.He is the co-founder of https://seohive.co/Director of: https://www.so-theagency.com/Check out his podcast: https://www.peteeveritt.com/podcast/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

2022-05-2349 min

Counsel Cast Where do you start with SEO? with Pete EverittIn this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic. In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive - a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM. Pete is a wealth of knowledge and we go into the ins and outs of SEO, and how it will help your law practice stand out against competitors. We talk about...

2021-10-1933 min

COMMIT FIRST with Sagi Shrieber Episode 90: Having The Vision For Success (w/ Pete Everitt)Sagi Shrieber on The Commit First Podcast Presents:Having The Vision For Success (w/ Pete Everitt)SUBSCRIBE HERE:http://www.youtube.com/subscription_center?add_user=sagishrieberYou can also find the show in audio, on your favorite podcasting app:- Spotify: http://sagishrieber.com/spotify- on iTunes: http://sagishrieber.com/itunes- Stitcher: http://sagishrieber.com/stitcherCheck out the Commit First Instagram account: https://www.instagram.com/commit.first------------------------********Episode 90 - Having The Vision For Success (w/ Pete Everitt)*******

2021-06-1759 min

RetainFM – Build your Digital Agency on Recurring Revenue RFM126 – Why there was a break in the podcastMain talking points include:COVID lockdown in the UKShoulderDelivery of Demystifying SEO Advanced ModulesSEOHive Updates and 1st Birthday!General WorkMental Health Personal Ethos – if something's worth doing, its worth doing well... Something HAD to give, and it didn't feel right to show up on a podcast every week assuming everything was "tickety-boo" when it wasn't. I took time to:Look after myselfDeliver the Content I needed toImprove the Systems and Proce...

2021-04-0719 min

RetainFM – Build your Digital Agency on Recurring Revenue RFM119 – Introducing RetainFMIt's time for a change and a bit of a mix up with the podcast.... Actually, honestly this is about redefining the scope of the podcast as times have moved on, and a reset in the direction of what the podcast is trying to achieve is good for everyone...So why the change?!The background of the Marketing Development PodcastFor Marketers to development their skillsConsultantsFreelancersEmployeesAgenciesWhy them, I hear you ask?! As with any new project, you need to put a stake in the ground somewhere, and...

2020-10-2807 min

RetainFM – Build your Digital Agency on Recurring Revenue MDP113 - Time For A ChangeWhy this podcast was started… Growing my agencyFinding likeminded marketing consultants and professionalsStarting to build that “personal brand”What’s happened over the last 2.5 years: WHO I serve has changed (a little)HOW I serve them has changed A LOTSince starting the podcast, I’ve “doubled-down” into SEO.Demystifying SEO CourseSEOHiveThrough doing this, supporting agency owners has become more applicable than general “marketers”.Building Recurring RevenueBeen doing it in every agency I’ve ever worked inDone it for: The Charity / Thi...

2020-08-2615 min

RetainFM – Build your Digital Agency on Recurring Revenue MDP111 – Managing clients at the start of a retainerWhen any retained agreement begins, there is the initial excitement that the sale has been made, and then the realisation that you now need to deliver… every month… over and over again. From the customers side, there is also the risk of “buyers remorse” (or that feeling of doubt you get when you make a new commitment to something). These are the strategies we use at SO and SEOHive to iron out that period of time… Initial communicationsOn your websiteIn your emailsIn your documentation (proposals, etc – A “what happens next” section)Don’t be afraid to tackle th...

2020-08-1115 min

RetainFM – Build your Digital Agency on Recurring Revenue MDP108 – Closing SEO Clients (Part 2)Part 2: New ClientsWe don’t offer retainers to people we’ve never worked with before – we need to protect ourselves. We’ve produced a 2 stage sales process for selling retainers to brand new clientsFixed Price SEO HealthcheckBefore we can effectively cost a retainer, we need to understand what we’re working with. Offering a fixed price SEO Healthcheck makes this part of the process easy. Create a templated proposal Offer to run the healthcheck and offer an hour of consultancy afterwards to make a planIf you have the...

2020-07-2021 min

RetainFM – Build your Digital Agency on Recurring Revenue MDP102 – How I structure my day to run TWO businessesMain talking points include:Following on from a previous podcast about what I learned from launching SEOHive (ep 99), Kyle asked me to share a little more about how I balance the stresses and strains (and even just to workload) of running two businesses in my schedule. The process/system I have in place a few things I need to rely on: Awesome teams – people I can trustSOPs A rhythm/flow to my day/weekDiscipline to stick to it. The ProcessI use a mixture of calendar blocking and a Cl...

2020-06-0821 min

RetainFM – Build your Digital Agency on Recurring Revenue MDP100 - The Live ShowMain talking points include:Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group, engaged, sent DMs, generally been encouraging in the founding and development of the podcast… Without the interaction of other people and being able to you through being a community, there’s no way the podcast would have come anywhere near 100 episodes! How the podcast has changed my business: Well, it’s given me a brand new business in SEOHive to begin withReferralsAuthorityA public stageA reference pointA place for new clients to find and understan...

2020-05-2646 min

RetainFM – Build your Digital Agency on Recurring Revenue MDP099 – Lesson learned from launching a productised serviceMain talking points include:Its been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time? Launching a productised service isn’t HARD, IF you have someone who knows how the productisation process works.Launching a productised services isn’t that EASY, you need to model all the eventualities There is less commitment to a productised service than you may thinkYou can’t communicate enough with your new clientsHaving a set scope makes things so much easier, and having these laid out so the expectation is uniform is perfect for systematis...

2020-05-1817 min

RetainFM – Build your Digital Agency on Recurring Revenue MDP097 – Why recurring revenue is more important now than everMain talking points include:Current sit rep – does this sound familiar to you? When Coronavirus hit the UK economy, this is what happened in our agency:All clients with existing projects in production committed to finishing them, BUT and future phases were put on holdAll clients with projects agreed but not yet started, asked for the project to be put on hold – even if they’d paid their deposit.All clients with projects on quote, put all quotes on hold until “normal” returns (whatever that looks like).All clients on retainers continued w...

2020-05-0424 min

B2B Growth Think Tank Pete Everitt: How To Have An Army Of Business Development Reps Selling Your Service, Without Hiring A Single Member Of StaffEffective marketing is vital if you want to survive in today's hyper-competitive environment. Which is why I’ve asked a fellow marketing “geek” onto the show today to discuss what it really takes to make your business successful through effective marketing. Pete Everitt the host of the EXCELLENT Marketing Development Podcast, and he is the first person to ever call me a “gentleman”, so has instantly gone into my top 5 list of awesome people in marketing! Obviously not just because of his impeccable manners, but also because he himself is a fountain of knowledge...

2020-04-1644 min

Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.How I'm building my business on sharing 💵wealth, with Pete EverittThere are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive. Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known for saying. ‘ You will get everything you want in life if you just help enough other people get what they want.’About Pete Pete Everitt is a digital agency owner and online en...

2020-03-3048 min

RetainFM – Build your Digital Agency on Recurring Revenue MDP089 – Introducing SEOHiveMain talking points include:Whats the point of this live call? To introduce to you a new service that will help you build MRR through selling SEO. Why is MRR important? Monthly recurring revenue brings the following benefits to your business: Stability of incomeA move away from the peaks and troughs of the feast/famine cycleThe knowledge that your overheads are covered every month, without failThe empowerment of making business decisions as your MRR grows – you can ALWAYS afford itA move away from trading “time for money” into value-based...

2020-03-0226 min