Shows
CMO ConfidentialGabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential MarketingA CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con....2025-02-1129 min
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers82 - How Coca-Cola's Growth Strategy Ensures Local Relevance, Prioritizes Consumer Engagement, and Meets Evolving Expectations with Javier Meza, Europe CMOTune in to Time for A ResetWhat is the secret formula for sustainable brand growth at Coca-Cola?“Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza, President Marketing and Europe CMO at The Coca-Cola Company, In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Javier Meza, President, Marketing, and Europe...2024-12-1144 min
Tank Talks By Ripple VenturesWhy Playing It Safe in B2B Marketing Means Getting Lost in the Crowd with Bill Macaitis of SaaS CMO ProIn this episode, Matt Cohen interviews Bill Macaitis of SaaS CMO Pro. Bill was instrumental in scaling B2B SaaS giants like Salesforce, Zendesk, and Slack. The conversation covers Bill’s transition from B2C to B2B, bringing consumer marketing techniques into enterprise SaaS, and his role in IPO successes for companies like Zendesk and Slack. Bill also delves into building high-performing, customer-centric marketing teams, strategies for effective inbound and outbound marketing, and the importance of brand differentiation, even in the traditionally risk-averse B2B space. They also explore the evolving role of AI in marketing and the sh...2024-11-141h 03
So This Is My WhyEp 150.2: I committed career suicide?! | Jonathan Mildenhall (ex-CMO, Airbnb & ex-SVP, Coca-Cola)Jonathan Mildenhall is the former Managing Director of TBWA, SVP of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.And we are back this week with Part 2 of our interview with Jonathan.Last week, we dove deep into his childhood growing up & how everything was stacked against him: he was the only black person in his family and community, was working class and grew up in a housing estate, attended a polytechnic, experienced blatant racism and physical abuse...2024-11-0450 min
Soul & Science: Fast Forward Your Marketing Mind#80: Walmart US SVP and CMO William White | The Soul & Science of Retail MarketingBuilding a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail. In today’s episode, you’ll learn: How to balance long-term brand strategy with t...2024-10-2136 min
SaaS SessionsS8E11 - Building a Stellar Marketing Career ft. Bill Macaitis, Founder & CEO, SaaS CMO Pro, former CMO @Slack & @ZendeskIn this episode of the SaaS Sessions podcast, we hosted Bill Macaitis who is currently the founder & CEO of SaaS CMO Pro.SaaS CMO Pro helps you learn B2B SaaS and AI marketing with fun and easy-to-understand videos.Previously, Bill was the CMO at Slack and Zendesk. Before that, he held the title of SVP of Marketing at Salesforce.Bill shares his rich career journey from media companies to leading roles in SaaS giants like Salesforce, Zendesk, and Slack.The discussion covers essential strategies for building a marketing career, navigating...2024-09-2539 minCMO ConfidentialMatt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO ConfidentialA CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!"...2024-09-2429 minCMO ConfidentialKarna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About ItA CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in...2024-08-2032 min
The CMO Suite Hosted By Sean HalterFeaturing: Kevin Shapiro, SVP U.S. Consumer Beauty at Coty - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.Featuring: Kevin Shapiro, SVP U.S. Consumer Beauty at Coty - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.2024-07-3129 min
Room For GrowthFinding the North Star for Your AI Strategy feat. CMO and eCommerce Leader Pauline ReaderIn this episode of Room for Growth, Billie sits down with accomplished CMO Pauline Reader. With a career that includes CMO and SVP marketing leadership positions with renowned brands such as eBay, Minted, and Stitch Fix, and most recently Podium, a communication SaaS platform for SMBs and larger enterprises. Pauline now runs Reader Consulting, where she offers fractional CMO and consulting services, and in this episode, she brings valuable insights into the role of artificial intelligence and machine learning in B2C and B2B marketing strategies.Pauline isn’t new to AI — for year...2024-07-3151 minThe CMO Suite Hosted By Sean HalterFeaturing: Larisa Walega, SVP&Chief Growth Officer at Ziebart International on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.Featuring: Larisa Walega, SVP&Chief Growth Officer at Ziebart International on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.2024-07-2330 min
The Revenue-Driven CMOBlending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet Core and Sirva, highlighting successful campaigns, challenges in driving innovation, and the significance of humanizing brand narratives. Michael also delves into the practical aspects of utilizing ad tech and CRM data for optimization, offering a unique perspective on balancing technology with the human touch in marketing. 2024-07-1857 min
CMO ChatsStrengthening Brand Positioning and Innovation in Marketing: Insights from Peter Yorke, SVP Marketing of SunTec Business Solutions | CMO ChatsPeter Yorke, SVP of Marketing at SunTec Business Solutions, brings 34 years of experience in Marketing and Communications. As a key member of the Leadership Team, he oversees marketing strategies for SunTec, a niche financial services company specializing in relationship-based pricing and billing solutions.
Episode Highlight Lessons:
Building Brand Awareness: Understand the importance of spreading brand awareness to a larger audience base.
Content Marketing Strategy: Learn how a robust content marketing strategy can drive significant inbound traffic and lead generation.
Overcoming Customer Endorsement Challenges: Explore strategies to obtain public...2024-06-2411 min
Checking In with Anthony & Glenn774: Data, Guts and Marketing with BWH Hotels' SVP/ CMO ParkJoelle Park, SVP & Chief Marketing Officer at BWH Hotels shares the company's strategy of leveraging its mothership brand through it’s "Life's a Trip" campaign to promote all its brands. Plus, how AI affects advertising, staying authentic and why travel influencers actually matter.2024-06-1139 min
No Vacancy Live!874: Data, Guts and Marketing with BWH Hotels' SVP/ CMO Park Joelle Park, SVP & Chief Marketing Officer at BWH Hotels shares the company's strategy of leveraging its mothership brand through it’s "Life's a Trip" campaign to promote all its brands. Plus, how AI affects advertising, staying authentic and why travel influencers actually matter.2024-06-1139 min
Scratch: CMO InterviewsThe Truth Behind the World’s Biggest LGBTQ+ Brand with the SVP, Brand Marketing of GrindrIn this episode, we are joined by the SVP of Brand Marketing and Communications at Grindr, Tristan Pineiro. Grindr is an online dating & meetup app predominantly used by gay and bisexual men and the trans & queer community. Tristan’s marketing philosophy is to understand and align the three brand truths - who you say you are, who people say you are, and who you really are. He emphasizes that finding the authentic, true brand narrative serves as the foundation for a successful marketing function 📈.Throughout the episode, he advocates for a ‘social-led’ marketing discipline, which means that you creat...2024-05-2947 min
B2B Marketing with Dave Gerhardt#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do and what role the CMO should play.We talk about:- Being a...2024-04-2548 min
The Speed of Culture PodcastCrafting Technology-Driven Experiences with Don McGuire, SVP & CMO of QualcommIn today's episode of The Speed of Culture, Matt Britton is at CES to speak with Don McGuire, SVP and Chief Marketing Officer of Qualcomm. Together, they discuss how software is driving innovation across various industries, why tech companies need to work together to develop technology, and how marketing partnerships can help create a strong brand identity.Follow Suzy on Twitter: @AskSuzyBizFollow Don McGuire on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for...2024-02-1334 minThe CMO Suite Hosted By Sean HalterJaime Bettencourt, SVP North America at MOOD MEDIA joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Jaime Bettencourt, SVP North America at MOOD MEDIA, on this episode of The CMO Suite.2023-11-2231 minThe CMO Suite Hosted By Sean HalterKyndra Russell, SVP Marketing & Loyalty at Starbucks joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Kyndra Russell, SVP Marketing & Loyalty at Starbucks, on this episode of The CMO Suite.2023-11-0829 min
Innovate Marketing#34 - Exploring CMO Burnout W/ Kathleen Booth - SVP of Marketing and Growth at PavilionWhat if you could be surrounded and supported by an international community of sales, marketing, success, and RevOps leaders from the world's fastest growing companies? How could you grow? What would you learn? What would you contribute?In this episode of Innovate Marketing by MyPodcast.Media, your host Shawn P Neal sits down to talk marketing, community, growth, and CMO burnout with Kathleen Booth. Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing and Growth. In that...2023-11-0733 minThe CMO Suite Hosted By Sean HalterSteve Kritzman, SVP Sales at Sirius XM joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Steve Kritzman, SVP Sales at Sirius XM, on this episode of The CMO Suite. 2023-11-0122 min
The Revenue-Driven CMOBecoming an Advocate for Your Customers with Krystal Putman-Garcia, SVP, CMO, & GM of FiscalNoteToday’s guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing Executive of the Year, and was recognized as a 3-time Star CMO by DCA Live, most recently in 2021. She is a Member Of The Board Of Advisors for Media4Math and is a Founding member of Chief, a private membership network for senior executive women. Krystal Putman-Garcia is the Senior Vice President, CMO, & GM of Community of FiscalNote. Krystal joins Host Chris Mechanic to discuss the game of marketing, how ef...2023-09-2746 min
Technologist of the MonthEpisode 13- Innovate or Renovate: Qualcomm CMO Don McGuire's Budget MasterclassInterview with SVP & CMO of Qualcomm Technologies, Don Mcguire
Don McGuire, SVP & CMO at Qualcomm Technologies, head global marketing, spanning all areas of digital strategies. With 25 years of experience, he led at Intel, Kyocera, Leap Wireless, and Sprint PCS.
In this insightful podcast episode, Don McGuire highlights the significance of efficient innovation within budget constraints. Don explores reimagining MarTech for enhanced customer journeys, managing decision impacts, fostering collaboration, and crafting compelling brand narratives. From strategic partnerships to overcoming bureaucracy, he emphasizes the value of multi-channel marketing and cultivating a collaborative culture for successful innovation at Qualcomm.
On...2023-08-2115 min
Technologist of the MonthEpisode 13- Innovate or Renovate: Qualcomm CMO Don McGuire's Budget MasterclassInterview with SVP & CMO of Qualcomm Technologies, Don Mcguire
Don McGuire, SVP & CMO at Qualcomm Technologies, head global marketing, spanning all areas of digital strategies. With 25 years of experience, he led at Intel, Kyocera, Leap Wireless, and Sprint PCS.
In this insightful podcast episode, Don McGuire highlights the significance of efficient innovation within budget constraints. Don explores reimagining MarTech for enhanced customer journeys, managing decision impacts, fostering collaboration, and crafting compelling brand narratives. From strategic partnerships to overcoming bureaucracy, he emphasizes the value of multi-channel marketing and cultivating a collaborative culture for successful innovation at Qualcomm.
On...2023-08-2115 min
Marketer of the MonthEpisode 118- Innovate or Renovate: Qualcomm CMO Don McGuire's Budget MasterclassInterview with SVP & CMO of Qualcomm Technologies, Don McGuire
Don McGuire, SVP & CMO at Qualcomm Technologies, head global marketing, spanning all areas of digital strategies. With 25 years of experience, he led at Intel, Kyocera, Leap Wireless, and Sprint PCS. In this insightful podcast episode, Don McGuire highlights the significance of efficient innovation within budget constraints. Don explores reimagining MarTech for enhanced customer journeys, managing decision impacts, fostering collaboration, and crafting compelling brand narratives. From strategic partnerships to overcoming bureaucracy, he emphasizes the value of multi-channel marketing and cultivating a collaborative culture for successful innovation at Qualcomm.
2023-08-1715 min
The Next CMO2 Billion Swipes Per Day Across 190 Countries, with Stephanie Danzi, SVP and Head of Global Marketing for TinderIn this episode of The Next CMO podcast, I speak to Stephanie Danzi, the SVP and Global Head of Marketing for Tinder, the world’s most popular app for meeting new people that has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company. Stephanie leads brand strategy, product marketing, and creative for Tinder. Named a “CMO to Watch” by Business Insider in 2022, Stephanie is a uniquely well-rounded marketer who has the...2023-08-0133 min
Marketing Today with Alan Hart370: Marketing is a Team Sport with Katie Krum, SVP and CMO at PURE InsuranceKatie Krum started her career at PURE in 2006 as the sixth employee at the insurance start-up. She played a significant role in shaping the brand, and throughout this process, she discovered her passion for marketing. Katie eventually left to develop her skill set at Nickelodeon, Marriott, Under Armour, and Weber Shandwick. She now leads a "small but mighty team" as the CMO at PURE, where she oversees all aspects of marketing communications and PR. One of the driving factors that drew her back to PURE was her incredible boss and her determination to explore innovative approaches to generate interest...2023-06-0738 minB2B Marketing with Dave Gerhardt#74: Dave Kellogg - Traits of a High Performing CMODave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and authors the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective into what top performing SaaS companies do and what role the CMO should play.We talk about:- Being a g...2023-05-1651 min
Grit#135 CMO & CSO GitLab, Ashley Kramer: The Three PsGuest: Ashley Kramer, CMO & CSO of GitLabOne day, when Ashley Kramer was an SVP at Alteryx, one of her direct reports hit her with a dose of reality: “She said, ‘I think you are trying to put me on a path to be you, and to have your job. I don’t want any of that.’” Now the CMO and CSO of GitLab, Kramer — who has been a perfectionist since childhood — used to hold her team to the same high bar. But as she’s learned over time, “Not everybody’s gonna have your same ambition. Not everybody’s gonn...2023-04-241h 11
The People of Digital MarketingDiscussing The Future CMO with Bill Macaitis, former Marketing Leader of Slack, Zendesk, & Salesforce - Episode #117“It doesn’t matter if you’re employed or not, it matters if you’re employable…if you learn the skills around how to grow ‘capital-efficiently’, [affecting] the growth curve in a positive way—that’s incredibly employable.”
Bill Macaitis is an advisor and board member, guiding aspiring unicorns and helping build out world class teams and innovative go-to-market strategies. Over his 20 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). He has also held leadership positions...2023-04-1733 min
The Next CMOPrivacy Considerations for CMOs with Pier Loubser, SVP of Marketing for PrivaceraIn this episode, we speak to Piet Loubser, the SVP of Marketing for Privacera about privacy and data governance issues for CMOs.Piet Loubser serves as Global Senior Vice President of Marketing at Privacera, Inc where he is responsible for leading all aspects of marketing. His professional career includes more than 30 years in the Hi-Tech industry driving product, sales and marketing strategies in numerous companies transforming product focused GTM into customer solutions centric GTM to accelerate growth. Prior to Privacera, Piet held executive leadership positions in marketing and sales at market leading companies including SymphonyAI, Paxata, Hortonworks...2023-01-1734 min
This Week Health: CommunityInterview in Action @ HLTH '22 - Suraj Kapa, MD, CMO & SVP of Healthcare, TripleBlindDecember 1: Today on the Community channel, it’s an Interview in Action live from HLTH '22 with Suraj Kapa, MD the CMO & SVP of Healthcare at TripleBlind. As soon as you move data out of your four walls, you lose governance over how, when, why, and for what purpose that data is being used. The core thesis at TripleBlind is that privacy enforced data and algorithm interactions will unlock the tremendous value, currently trapped in private data stores and proprietary algorithms. They move the world from “don’t be evil” to “can’t be evil”, by enabling everyone to freely collabo...2022-12-2914 min
Mintel Little ConversationEpisode 106: LIVE from Money 2020: Interview with Navy Federal CMO Pam PiligianIn this special episode, host Andrew Davidson sits down with Pam Piligian, CMO, Navy Federal Credit Union, live at the Money 20/20 conference - the largest global fintech event enabling payments and financial services innovation for connected commerce. Hear Pam's opinion on the evolution of the role of the CMO, how she is navigating the marketing landscape in volatile times and how Navy Federal is addressing the macro environment where US consumers are still spending but the drumbeat of rising rates, inflation and recession is getting louder. Listen now to find out how personalisation at scale and 'listening loudly' are dri...2022-10-2612 min
PharmaTalkRadioBest Practices for Cross Functional Communication Strategies for the CMOIt is vital for the CMO to have excellent communication awareness and skills to communicate externally with KOLs, investors, the scientific community and more. In this session, recorded at CMO Summit 2022, seasoned CMOs share their best practices and more specifically: How to sell a science story to scientists and non-scientists alikePreparing for and managing negative outcomes and weak signalsAligning communications from the CMO, CEO and Commercial Speakers: Cadmus Rich, MD, MBA, CMO & Head of R&D, Aura BiosciencesStephen Huhn, MD, CMO & SVP of Clinical Development, Pipeline TherapeuticsAnna Berkenblit, MD, MMSc, SVP, CMO, ImmunoGenMargaret Koziel, MD, SVP, CMO, Axcella2022-10-1227 min
Marketing TrendsStaying ‘Curious’ With Milena Oliveira, SVP & CMO, Transportation & Electronics Business Group, 3MWhat can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has been vital to her success.Tune in to learn:About 3M and Milena’s role there (2:20) About 3M’s emphasis on R&D and how that affects its marketing (7:25)About the globa...2022-09-3034 min
She DynastyEpisode 71 - Peggy Ang, Global Executive in Consumer & Brand Management, former CMO/SVP of Marketing at LG ElectronicsOn this episode of She Dynasty, Valerie’s talking to a true inspiration and a personal champion - Peggy Ang, Global Executive in Consumer & Brand Management and former CMO/SVP of Marketing at LG Electronics. Peggy, having been born to a traditional Chinese family, takes Valerie on a journey from her nontraditional upbringing in the Philippines all the way to the states where she rose to the very top of her field.
2022-09-2256 min
CMO ChatsCMO Chats | Prelini Udayan-Chiechi, SVP Global Digital & Regional Marketing at ZendeskPrelini Udayan-Chiechi, Zendesk’s SVP Global Digital & Regional Marketing, talks to The Ortus Club’s Marcella Tortora about the marketing opportunities that have arisen in recent years, her outlook on the future of marketing events, and the importance of compromise and collaboration in a healthy working relationship.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider know...2022-09-1605 min
Renegade Marketers UniteShow Swap Say What!? Alan Hart Interviews Qualcomm CMOWhen Drew heard Alan Hart’s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today, he knew he couldn’t do it better. So we’re bringing the episode to you directly in Renegade Marketers Unite’s first-ever show swap! Here’s the show description… Don leads the global marketing organization, supporting Qualcomm’s advancement into new and existing markets and growth areas. He’s redefining Qualcomm’s strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market. On the show today, Alan and Don talk about how Qualc...2022-07-2952 min
How to Grow a CMOHow to show up as the CMO you want to be | Leslie Henthorne | TwilioLeslie Henthorne is the SVP of corporate marketing at Twilio. She has helped scale a world-class marketing team which has helped take the business from over $800M in pipeline attribution to over $1.3B in 2021. Over her 8 years with the company, she has held several senior marketing positions and seen the company grow into one of the darlings of Silicon Valley with over 8000 people in 26 countries.We talk about:The role of the SVP of corporate marketing at TwilioHow the role of the CMO has changed over the past 10 yearsHow to show up a...2022-06-2136 min
The Playbook With David MeltzerCollaboration is The Key to Success | Interview With SVP & CMO of Webex by Cisco, Aruna RavichandranAruna Ravichandran, SVP & CMO of Webex by Cisco, shares her insights on how video-conferencing trends have shifted in response to the pandemic, as well as how apps can be used to promote mental health and better work/life balance for a remote workforce.Ravichandran and host of #ThePlaybook, David Meltzer, share their thoughts on topics including Webex’s rebrand as an all-in-one collaboration platform, how tools such as real-time translation allows more people to be hear and understood, as well as the role that inclusivity plays in designing technology solutions that works for individuals who prefer to communicate in different wa...2022-05-2119 min
Inside Data Centre PodcastArun Shenoy, CMO & SVP Global Sales, Serverfarm: What was your inspiration?Send us a textIn this episode I am joined by Arun Shenoy, CMO & SVP Global Sales at Serverfarm. Arun has developed an excellent career in the data centre sector and he shares a great insight to how he was inspired to develop his career, and also offers his views on some key topics in the sector today.Arun shares what first inspired him in his school years and how he first entered the data centre sector. He then shares an insight to how the sector has changed throughout his career.We then d...2022-04-2248 minSoul & Science: Fast Forward Your Marketing Mind#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful BrandsLendingTree Chief Marketing & Customer Experience Officer Shiv Singh joins Jason this week to discuss how he's harnessing the power of trust in our post-trust world.Shiv joined LendingTree in January 2022 from The Expedia Group, where he served as SVP and General Manager for the world-class travel brand, charged with driving brand loyalty and long-term customer value amid the coronavirus pandemic. Previously, Singh worked as CMO for med-tech startup Eargo, successfully repositioning the brand during a crucial high-growth period for the business. Singh's impressive career also includes senior leadership positions at Visa, PepsiCo and Razorfish. As an...2022-04-1825 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 545: Marketing to Developers: Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia IbarraCarly Brantz scaled marketing at SendGrid to grow company revenue from $5M to $200M. Now as DigitalOcean CMO, she’s focused on marketing to its developer and startup audiences and helping them on their growth journeys. Carly will share lessons learned as a marketing leader – and how simplicity, community, credibility and happiness – provide a powerful platform for growth. SaaStr GM & SVP, Marketing Amelia Ibarra joins Carly for the discussion. Full video: https://youtu.be/Qu6wr3u2-yU Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates...2022-04-0820 min
Driving Demand7 - Hypergrow your SaaS company with a product-led mindset (with Bill Macaitis, former CMO & SVP Marketing at Salesforce, Slack & Zendesk)Bill Macaitis is one of the most renown marketing leaders out there. He is the former CMO & SVP Marketing at Salesforce, Slack & Zendesk. Today he is a growth advisor and board member for a bunch of really cool SaaS companies in both EMEA & US.On this episode we talk about:Why you should have a campaign team instead of demand team?What is product-led growth?How product-led growth and demand gen can work together?How Slack built their successful product-led growth modelTips for scaling marketing teams and continue to produce a great output and keep the...2022-03-1337 min
Up Next In CommerceWhy Did Perdue Chicken Cross The DTC Road, with David Zucker, CMO and SVP Ecommerce at Perdue FarmsIt may seem like every company in the world has a DTC offering, but even now, there are businesses that are just entering the DTC space. Perdue Farms launched its DTC presence in January of 2020, and it has been go, go, go ever since. On this episode of Up Next in Commerce, David Zucker, the CMO and SVP Ecommerce at Perdue Farms, explained the steps he took to get this effort going and how the company is experimenting with the online customer experience. Plus, he explains how Perdue balances its DTC efforts with the relationship it has with retail...2022-01-2736 min
Denodo Data BitesIs Data Virtualization the Secret to Accelerate Cloud Migration?Welcome to our very first podcast episode on Denodo Data Bites. Join us to know more about Data Virtualization, Cloud Migration & how they work hand-in-hand to bring value to organizations. Our guest on the show today is Ravi Shankar, who is the SVP & CMO here at Denodo. Ravi is Denodo's marketing guru responsible for the global marketing efforts, including product marketing, demand generation, communications, and partner marketing. Which makes him the perfect candidate to provide us with an overview on why Data Virtualization is the secret behind an accelerated Cloud Migration process.Explore the world of...2022-01-1914 min
The Growth Hub PodcastBill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS CompanyBill Macaitis is former SVP of Marketing & CMO at Salesforce, Zendesk & Slack, and today we’re talking about how to build a billion dollar SaaS company.
Many SaaS founders, CEOs, and marketers dream of building a unicorn business and it’s something Bill has done on several occasions throughout his career. So, we caught up with him to hear how it’s done and Bill covers some great topics, including:
- How Marc Benioff convinced him to leave the world of consumer marketing and make the move to B2B SaaS
- What it was like to work with Marc Beniof...2022-01-1637 min
Podcast | High Intensity Business: Strength Training Studio Success346 – Josh Jarrett – How a Former CMO/SVP in Consumer Marketing thinks about Marketing a Strength Training BusinessJosh Jarrett is the Chief Exercise Officer at Quantify Fitness, a personal training studio…
The post 346 – Josh Jarrett – How a Former CMO/SVP in Consumer Marketing thinks about Marketing a Strength Training Business first appeared on High Intensity Business: Strength Training Studio Success.2022-01-0500 min
Marketing TrendsFocusing on the Bedrock of Brand Promise with Lindsey Roy, CMO and SVP, HallmarkAs the methods of communicating messages of love, sympathy, celebration, or holiday cheer have evolved in the last 100 years, the 20 billion-dollar greeting card industry continues to adapt to serve multiple generations of ‘caring-connectors’. This term ‘caring-connector’, used by Hallmark CMO and SVP, Lindsey Roy, to describe Hallmark customers of all ages and demographics, is an illustration of the relational way they think about their consumers at this legacy brand. For more than a century, Hallmark has been giving consumers the tools to make holiday moments of gift-giving and connection unforgettable. Lindsey Roy, CMO and SVP, Hallmark, brings two decades of exper...2021-12-1744 min
CMO InsightsMilena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3MIn this episode, Jeff and Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how 3M takes a customer first approach in digital, brand affinity and meeting the customer where they are; how 3M is experimenting with VR, AR, and AI.Milena also shares 3M's work flexibility 'Work your Way' model which empowers employees to work when and where they work best. This is a game changer folks!Connect with Jeff on LinkedIn - https...2021-12-0829 min
Pipeline VisionariesHow an $11B Powerhouse Tackled Pre and Post IPO Marketing with Jim Sinai, SVP of Marketing at ProcoreThis episode features an interview with Jim Sinai, Senior Vice President of Marketing at Procore Technologies, a global cloud-based construction software company that recently went public at an approximate valuation of $9B. Prior to Procore, Jim held numerous senior leadership roles across 8 years at Salesforce, including leading the launch for major product rollouts of Salesforce Platform and Salesforce Einstein. On this episode, Jim unpacks the intersection between product marketing and demand gen, the hardest challenge facing modern marketers, the future of webinars, and much more.Key TakeawaysEvery product marketer must think li...2021-06-2943 min
Rockstar CMO FMThe Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail EpisodeThis week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marketing. Is it a hit or a miss? This week’s guest, Darren Guarnaccia, the SVP of Product at Hootsuite, the global leader in Social Media management. He leads the company’s product management, product strategy, and product marketing functions. Darren has over 20 years of experience in marketing technology leadership roles, having previously been Chief Product and Strategy Officer at CrownPeak. He was the CMO at Ly...2021-05-1558 minPipeline VisionariesMake Sales Easier: The Blueprints of a Marketing Titan with Dave Kellogg, fmr 3x CMO and SVP/GM at SalesforceKey TakeawaysMost boards don’t have marketing leaders, but all boards have operators (GMs, CEOs, etc.) and successful ones have an understanding of marketing.If trends continue, more and more CMOs will become CEOsCMOs and CROs should be locked at the elbowsQuotes“I believe what separates the sales leaders from those who stay as CROs, to those who go on to become general managers or CEOs is actually an understanding of marketing.”“A key skill for any CMO is the ability to say no. Just don't say it too often. I believe...2021-05-1151 min
Smart Venture Podcast#63 CMO at Matterport ex-CMO at WeWork ex- marketing leader @ LinkedIn Salesforce Box Robin Daniels063 Robin Daniels is the CMO at Matterport, a leading 3D technology company that enables professionals to edit and share 3D models of physical spaces. Prior to that he served as the CMO at WeWork and worked as a marketing executive at multiple tech companies like LinkedIn, Box, and Salesforce. He is also the founding member, advisor and investor at byFounders where he advises and invests in early stage tech companies. https://www.SmartVenturePod.com IG/Twitter/FB @GraceGongGG LinkedIn:@GraceGong YouTube: https://bit.ly/gracegongyoutube Join the SVP fam with your host Grace Gong. In each episode, we...2021-04-0553 min
The Business of MarketingThe Importance of Combining Emotion and Data to Scale Your Business with Shake Shack CMO Jay LivingstonIn 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world.When the pandemic hit, the restaurant chain known for its burgers and shakes lost 85% of their sales within a week. This caused the brand to pivot rapidly to digital and expedite their entire digital strategy. Shake Shack not only survived the pandemic, but thrived by adding more than 2 million customers to its mobile app experience over the past year.On t...2021-03-2537 minThe Garage: Tools For Retail Media InnovationThe Importance of Combining Emotion and Data to Scale Your Business with Shake Shack CMO Jay LivingstonIn 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world.When the pandemic hit, the restaurant chain known for its burgers and shakes lost 85% of their sales within a week. This caused the brand to pivot rapidly to digital and expedite their entire digital strategy. Shake Shack not only survived the pandemic, but thrived by adding more than 2 million customers to its mobile app experience over the past year.On t...2021-03-2537 min
How CMOs Commit with Margaret MolloyInternational Women's Day 2021 with CMOs Sanyu Dillon (Penguin Random House), Lisa McKnight (Mattel), Leanne Cutts (HSBC), Carla Piñeyro Sublett (IBM) and Huda Buhumaid (Dubai Holding)S3 E1: March 8th, 2021. Margaret Molloy is joined by Sanyu Dillon (CMO, Penguin Random House), Lisa McKnight (SVP, Global Head of Barbie & Dolls Portfolio, Mattel), Leanne Cutts (Group CMO, HSBC), Huda Buhumaid (CMO, Dubai Holding) and Carla Piñeyro Sublett (SVP, CMO, IBM). The panel explored leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that they serve and challenging stereotypes around female leaders and entrepreneurs. CMOs also answer the following questions: how will your brand choose to challenge gender bias and inequality in 2021? And as CMO, what is your commitment to forging a more gender-equal w...2021-03-121h 01
The Customer Experience ShowPreparing for the Experience Economy with Avaya SVP and CMO, Simon HarrisonEpisode Notes:Avaya SVP and CMO Simon Harrison joins The Customer Experience Show to discuss how being a product manager has helped him become a successful customer experience leader, what the future of CX looks like as the world transitions into an experience economy, and much more.3 Takeaways:Before they can improve the CX experience, CX leaders need to make sure they understand every detail of the customer journey.One key to creating a great customer experience is listening to customers and learning from what they are saying and what they want and need...2021-03-0949 min
Lead With Your Brand!™S2E8 - The Sports Cowboy : Kosha Irby, CMOJayzen is excited to welcome Kosha Irby to the show. Kosha has had an incredible career in sports marketing and the business of sports after starting as a student athlete. He is currently the CMO of Professional Bull Riders (PBR), and first to admit he’s not what people think of as a cowboy. He continues to be successful in leveraging his unique perspective to help expand the PBR brand.
People who experience a Lead With Your Brand workshop or keynote often want to explore more on how to put the system into action to benefit their ca...2021-02-2338 min
CMO ChatsCMO Chats | Vinay Nair, SVP of Marketing at Kira SystemsSVP of Marketing Vinay Nair shares what Kira Systems' current challenges are in terms of marketing, how they adapted to the pandemic’s changes in their business, and their plans for this year.
CMO Chats’ mission is to promote knowledge-sharing all over the world, and they do this by interviewing marketing leaders of big companies. This show focuses on finding out marketing opportunities during the pandemic, the importance of events - whether in-person or online, and hearing career advices from these marketing leaders.
Whatever you’re doing, and wherever you ar...2021-02-1905 min
Insider Interviews with E.B. MossCMO Kim Wijkstrom: Start with the Brand Story not Silver BulletsJoakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim also opened the Latin America markets for two TBWA\Chiat\Day clients. If that sounds like the start of a good story, then that’s the point.
Because for this marketer it always starts with the story, not the silver bullets.
Kim has de...2021-02-1100 min
Marketing BS with Edward NevraumontInterview: Aimee Johnson, CMO Zillow, Part 1My guest today is Aimee Johnson, CMO of Zillow. Today’s episode covers Aimee’s career, including a deep dive into her time overseeing Starbuck’s loyalty program.This is the free edition of Marketing BS. Premium subscribers will get access to part 2 of Aimee’s interview tomorrow and twice the content every week.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).This week’s sponsor is Flatfile.ioNever open Excel againThink of the last time y...2021-01-2119 min
The Reboot Chronicles with Dean DeBiaseCMO, and SVP of Digital Studios Entertainment Youth Group and ViacomCBS - Jacqueline Parkes.Next-Gen Media, Entertainment and Leadership
On this episode of the Reboot Chronicles, fresh out of my COVID-19 recovery, I discussed one of my favorite sectors, the entertainment industry, with Jacqueline Parkes, CMO, and SVP of Digital Studios Entertainment Youth Group and ViacomCBS.
Responsible for overseeing marketing, creative and digital content, and social media for MTV, Comedy Central, the Paramount Network, Smithsonian Channel, popT.V.V, and CMT, Jacqueline has rebooted some of TV’s most famous brands. She and her team have made many creative moves, including rebooting original content to build new brands and digit...2021-01-1831 min
The Founder's PlaybookBill Macaitis (CRO/CMO Slack & Zendesk): Modern B2B SaaS MarketingBill Macaitis offers board advisory services where he shares his cumulative go-to-market knowledge leading marketing for the three fastest-growing SaaS companies in history: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP Marketing). He has achieved 5 exits over his career. Bill now enjoys helping other companies achieve hyper-growth by developing cutting edge marketing strategies, helping them build out their own world-class marketing team, and implementing modern marketing tech stacks. On This Episode: Bill talks about how optimism plays a role in his business success. Learn the importance of automation. Hear the story of Bill’s fi...2020-12-0742 min
How CMOs Commit with Margaret MolloyBuyer habits with CMOs Doug Scott (Twitch), Catherine Dutton (Atos), Jonathan Bottomley (Ralph Lauren), Steven Wolfe Pereira (Encantos), Teresa May (American Woodmark) and Harold Weghorst (Lenzing)S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging, the need for transparency around sustainability efforts and the rise of the subscription economy. CMOs also share their commitments by answering the following question: What has been your most significant learning from COVID-19 regarding consumer...2020-12-041h 00
Change CultivatorsStyle flexing & Human Centered Design - Carol KruseIn this episode, we have the opportunity to speak to the very accomplished marketing professional and entrepreneur in both start-up and corporate environments, Carol Kruse.
Carol is equally comfortable with consumer insights and creative delivery as with data and technology. She has been named #27 on Fast Company's annual "Top 100 Most Creative People in Business", Awarded Ad: Tech's Industry Achievement Award for pioneering contribution in Digital marketing, and awarded Media Post "All-Star".
With over 20 years of experience in Digital/Mobile/Social marketing, Carol shares her rich experience and insights with us on how human-centered design and...2020-11-2447 min
SHR SoundbitesChris Trick, SVP, CMO, with RLH Corporation (Red Lion Hotels)Chris Trick, SVP, CMO, with RLH Corporation (Red Lion Hotels), talks to us about dependencies and cooperation between Sales-Marketing-Revenue departments, how Red Lion is structured, and what their aligned strategy is designed to accomplish.2020-11-0507 min
Pipeline with Dave GerhardtBill Macaitis (Former Slack CMO, Zendesk CMO, SVP at Salesforce)Bill Macaitis is the former CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.2020-10-0443 minPipeline with Dave GerhardtBill Macaitis (Former Slack CMO, Zendesk CMO, SVP at Salesforce)Bill Macaitis is the former CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.2020-10-0443 min
Revenue Talks with Justin KellerBill Macaitis (Former Slack CMO, Zendesk CMO, SVP at Salesforce)Bill Macaitis is the former CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.2020-10-0443 min
The Meetings PodcastSeason 3: Episode 3- Jed Berger (Global CMO of Foot Locker Inc)On this episode of The Paul Rivera Podcast, PR sits down with Global CMO of Foot Locker Inc, Jed Berger. They discuss Jed’s early days co-founding and building Dime Magazine, what PR was like as a young professional when he started his first job at Dime, Jed becoming a SVP of Marketing at Models by … Continue reading Season 3: Episode 3- Jed Berger (Global CMO of Foot Locker Inc) →2020-10-0253 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 382: What's Next For B2B and Cloud Events in 2021 with Amelia Ibarra, SVP & GM @ SaaStr, and Alon Alroy, Co-Founder & CMO @ BizzaboIn today's SaaStr Insider, SaaStr SVP & GM, Amelia Ibarra, sits down with Alon Alroy, Co-Founder & CMO at Bizzabo on What's Next For the Future of B2B Events. Get on the email list at cloud.substack.com2020-10-0228 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 382: What's Next For B2B and Cloud Events in 2021 with Amelia Ibarra, SVP & GM @ SaaStr, and Alon Alroy, Co-Founder & CMO @ BizzaboIn today's SaaStr Insider, SaaStr SVP & GM, Amelia Ibarra, sits down with Alon Alroy, Co-Founder & CMO at Bizzabo on What's Next For the Future of B2B Events. Video and blog post: https://www.saastr.com/whats-next-for-b2b-saas-events-2021/2020-10-0228 min
Learnings from Leaders: the P&G Alumni PodcastAntonio Sciuto : Salesforce.com SVP Office of the CEO & Nestle Waters former CMO"It's all about speed - learning fast and connecting the dots into greater success." Antonio Sciuto is an SVP in the Office of the CEO at Salesforce.com - the leading cloud-based software company. Antonio is dedicated to inspire and enable the C-Suite to create more personalized customer experiences. Prior to joining Salesforce, Antonio spent eight years at Nestle - as the CMO of Nestle Waters, and before that, leading the entire company’s eCommerce strategies. He also spent 3 years with McKinsey and Company, and of course, got his start at P&G - rising through the sa...2020-07-1450 min
Pros & Content BriefMichael Mendenhall (SVP CMO/CCO of TriNet)Michael Mendenhall (SVP CMO/CCO of TriNet) joins Anda Gansca on Pros & Content in a timely conversation about the importance of fact-based, authentic communications during the COVID-19 crisis. A lot of small and medium size businesses are facing a tidal wave of uncertainty, and as a PEO, TriNet has a responsibility to provide guidance, education and assistance during this uncertain situation. In this conversation, Michael expands on shifting his focus entirely towards protecting his customer base, and helping them weather this period with consistent, clear, and crucially relevant information. This episode was re...2020-04-1537 min
Authentic InfluenceFocaccia and a Fireplace: Panera Bread SVP Marketing Chris HollanderOn today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread.
Today, you'll learn:
Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc)
The importance of getting to know the consumer, generally, especially in fast casual
The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!)
Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" customers
As always, advice on how to be a more authentic m...2020-04-1300 min
Champions of Growth PodcastChampions of Growth Podcast - Talking Customer-First Culture with IBM CMO Michelle PelusoIBM's CMO and SVP of digital sales, Michelle Peluso sits down with ANA's SVP of data and technology, Mark Kaline to discuss artificial intelligence, blockchain, and achieving data-informed agile marketing at scale.2020-01-2822 minChampions of Growth PodcastChampions of Growth Podcast - Talking Customer-First Culture with IBM CMO Michelle PelusoIBM's CMO and SVP of digital sales, Michelle Peluso sits down with ANA's SVP of data and technology, Mark Kaline to discuss artificial intelligence, blockchain, and achieving data-informed agile marketing at scale.2020-01-2822 min
IT VisionariesDiscussing How to Change the World Using APIs and Integration with Lindsey Irvine, SVP, CMO MuleSoftDigital transformation is hard. Especially when all of your data is spread across hundreds or thousands of systems. How do you connect them all and work faster and more effectively across the business? Lindsey Irvine, the Senior Vice President and CMO of MuleSoft, joined us on this episode of IT Visionaries to explain the answer: APIs and broad integration. Key Takeaways: What are APIs and why do we need them Some API use cases The challenges of integration IT Visionaries is brought to you by the Salesforce Customer 360 Platform - t...2019-12-0333 min
Marketing TrendsBecoming a Complete Marketer with Alecha Stackle, SVP & CMO of RealPageWith the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every aspect of marketing, according to Alecha Stackle. Alecha is the SVP & CMO of RealPage, and has more than two decades of marketing experience with companies like Thompson Reuters and Dell. On this episode, Alecha talks about how to become a complete marketer, how to identify content that works, and how to engineer a more effective customer...2019-11-1146 min
Marketing TrendsBranding and Customer Experience with Nick Ragone, SVP, CMO, & CCO of AscensionRebranding is never easy, even under the best circumstances. And Nick Ragone was not facing easy circumstances. When he took over as the CMO of Ascension, he was tasked with taking dozens of individual healthcare providers and bringing them all under a single brand to form the largest non-profit health system in the United States. On this episode of Marketing Trends, Nick tells us how he pulled this off and what it taught him about branding and marketing leadership. Links: Full Links, Quotes, & Notes: http://bit.ly/33HOpe2 Nick’s Li...2019-10-1737 min
Marketing TrendsBuilding a World-Class Brand with Michael Mendenhall, SVP, CMO, & CCO of TriNetWhat does it take to build a world-class brand? Many marketers aspire to it, but few are ever able to actually participate in building one of the top brands in the world. However, Michael Mendenhall has had the opportunity a number of times. As a senior marketer at Disney, he was able to learn from great brand builders like Michael Eisner, Bob Iger, and Steve Jobs. And as a multi-time CMO, he has had opportunities to perfect the craft of building a brand from the top. Now Michael is bringing that expertise to TriNet, where he serves...2019-09-1750 min
The NaberhoodRyan Burke - SVP, International @InVision (Formerly SVP, Sales @InVision) - The 3 F's to Build Your Sales Team from 1-50, InVision's Entirely Remote Workforce (1,000 EE's): How to Hire, Onboard, Manage, and Communicate, Inside Sales vs. Enterprise SalesGuest: Ryan Burke - SVP, International @InVision (Formerly SVP, Sales & Custome Success @InVision; Formerly @Compete, @Mainspring, @Goldman Sachs) Guest Background: Ryan joined InVision in 2014 as the Vice President of Sales. He quickly grew his remote salesforce of 3 to over 100 talented professionals responsible for identifying new market opportunities for collaborative design, developing new revenue streams and managing both enterprise and inside sales. Ryan was eventually promoted to SVP, Sales before taking on his current role as the SVP, International leading their international expansion efforts around the world. Prior to InVision...2019-08-2700 min
Renegade Marketers UniteWomen in Marketing: Hard-Earned LessonsIn this special episode, three accomplished CMOs share their experiences as women in the marketing world. The featured guests include Kathy Button-Bell, SVP & CMO of Emerson, Tolithia Kornweibel, CMO of Gusto, and Jean English, who was CMO of NetApp at the time of this interview (she’s now at Palo Alto Networks). While the glass ceiling seems to have been broken for CMOs awhile ago, distinct challenges remain. Each of the guests explore the barriers they’ve overcome and share hard-earned advice on navigating the modern workplace. It’s important to note that these women have been vocal...2019-08-2336 min
Marketing TrendsHow Design Thinking Can Transform Your Marketing with Whitney Mortimer, CMO & Partner at IDEOFrom Apple’s first mouse to Palm’s first Personal Digital Assistant, IDEO has helped design some of the world’s most famous and important products. Across the world, and especially in Silicon Valley, they have been looked to as the gold standard for innovation and creativity. So what can marketers learn from this unique organization? To find out, we interviewed Whitney Mortimer, CMO and Partner at IDEO. On this episode, Whitney talks about design thinking and how it can transform your marketing, the power of constraints, and how to measure and manage creativity. 2019-07-2259 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 243: Twilio CMO Sara Varni on The 1 Question That Must Be Top Of Mind For All Marketers, The Truth About Enablement and How It Can Be Used Effectively & The Marketing Playbook, When To Use It vs Throw It Out Of The WindowSara Varni is the CMO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce and Techstars just to name a few. As for Sara, prior to Twilio she spent 10 years with Salesforce in numerous roles including SVP of Marketing for Salesforce’s Sales Cloud and CMO @ Desk.com, among other roles. If that wasn’t enough, Sara is also an advisor @ Anthos...2019-06-1726 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 243: Twilio CMO Sara Varni on The 1 Question That Must Be Top Of Mind For All Marketers, The Truth About Enablement and How It Can Be Used Effectively & The Marketing Playbook, When To Use It vs Throw It Out Of The WindowSara Varni is the CMO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce and Techstars just to name a few. As for Sara, prior to Twilio she spent 10 years with Salesforce in numerous roles including SVP of Marketing for Salesforce’s Sales Cloud and CMO @ Desk.com, among other roles. If that wasn’t enough, Sara is also an advisor @ Anthos Capi...2019-06-1726 min
The Workspace PodcastEpisode 19 - Stephen Pappas, SVP/CMO of PanvivaSteve and I had a great discussion on how you and your employees can put in place simple to use strategies and tactics for providing customers with the best possible customer experience.
Guest:
Steve Pappas | SVP/CMO
spappas@panviva.com2019-01-3044 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthCMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare - Alan Gellman From CMO CoachesSponsored by CMO Coaches.This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career.Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life's important financial decisions. P...2019-01-2249 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthCMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare - Alan Gellman From CMO CoachesSponsored by CMO Coaches.This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career.Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life's important financial...2019-01-2200 min
Demand Gen DialogueGDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts And MoreAlthough GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are confusing B2B companies on GDPR. Miller also shares some of the key traits and themes found in the research when comparing leading GDPR-compliant companies versus laggards.2018-10-1534 min
Sports Business Radio PodcastDeclan Bolger (@DecBolger), SVP & CMO of Kroenke Sports & EntertainmentDeclan Bolger (@DecBolger), SVP & CMO of Kroenke Sports & Entertainment joins us to discuss his role overseeing the sports marketing for the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), Colorado Mammoth (NLL), Pepsi Center and Altitude Sports & Entertainment (RSN). Bolger is the rare sports executive who has worked in several U.S. pro sports leagues including the NBA (Nuggets and Trail Blazers), NHL (Avalanche and Florida Panthers), MLS (League Office and Rapids), MLB (Pittsburgh Pirates) and NLL (Mammoth). Bolger also takes us through the recent rebrand of the Denver Nuggets, including their new uniforms for the 2018-19 NBA season.
...2018-07-3139 min
Real-World BrandingMembership has its Perks - Todd Rothenberger, SVP and CMO of Diamond Credit UnionTodd Rothenberger is SVP and CMO of Diamond Credit Union. Credit unions are interesting for a variety of reasons, but Todd and his team have been extremely effective at telling the Diamond story and conveying their difference to compel consumers to choose Diamond. If you like our podcast, please subscribe and leave us a rating!2018-03-2130 min
How the Availability of Capital Impacts the Role of the CMOAt the May 2015 Chief Medical Officer’s Summit in Boston, we featured a session on:
How the Availability of Capital Impacts the Role of the CMO
In this session, the panelists cover:
Optimal use of the proceeds
Determining a development path, new molecules vs. new studies on the same molecules
Appropriate stewardship of the capital
Balancing short-term and long-term objectives; particularly when they may conflict
Concerns and/or benefits of early financing without having reached clinical goals
Examining the new threshold in moving development forward
How is the progress in the industry translating into new drug discovery?
Maintaining the same ri...2015-10-1939 min
PharmaTalkRadioHow the Availability of Capital Impacts the Role of the CMOAt the May 2015 Chief Medical Officer’s Summit in Boston, we featured a session on: How the Availability of Capital Impacts the Role of the CMO In this session, the panelists cover: Optimal use of the proceeds Determining a development path, new molecules vs. new studies on the same molecules Appropriate stewardship of the capital Balancing short-term and long-term objectives; particularly when they may conflict Concerns and/or benefits of early financing without having reached clinical goals Examining the new threshold in moving development forward How is the progress in the industry translating into new drug discovery? Maintaining the same ri...2015-10-1938 min