Shows
Podjunction PodcastStop Selling to Start Selling | Mike KonradWhat if everything you know about marketing is backwards? Mike Konrad spent £70,000 on a waterfall that dropped words from the sky, only to discover the most important lesson of his 33-year business career. After transitioning from "high-tech carnival barker" to trusted industry authority, Mike stopped running adverts entirely - yet his sales kept climbing. In this episode, he reveals how abandoning product pitches, embracing education, and building genuine authority transformed not just his revenue, but the quality of customers who now fight to buy from him.What You'll LearnWhy stopping product promotion actually increases salesHow t...
2025-09-0255 min
Podjunction PodcastYour Podcast Isn't Just a Podcast | Christine BlosdaleAlready podcasting but feeling like you're leaving money on the table? Christine Blosdale reveals the repurposing secrets that turn existing episodes into multiple revenue streams. After 20 years in radio and building multiple businesses through podcasting, she's mastered the art of transforming one interview into books, courses, social content, and more. From turning conversations into bestselling chapters to creating modules from your content library, Christine shows exactly how to squeeze every drop of value from the content you've already created.What You'll LearnThe critical legal step 90% of podcasters skip that kills their repurposing potentialHow to transform...
2025-08-2642 min
Podjunction PodcastWhy Chasing Money First Makes Podcasters Quit Early | Max BranstetterThink you need to monetise your podcast from day one to make it worthwhile? Max Branstetter, podcast producer and host of Wild Business Growth, reveals why this mindset is actually the fastest way to quit. In this candid conversation, Max shares his organic journey from corporate brand management to building a successful podcast production company, and exposes the crucial difference between podcasters who thrive long-term versus those who burn out early. You'll discover why passion beats profit expectations, the quality investments that actually matter at launch, and the simple organisational system that transforms podcasting from overwhelming to enjoyable. Whether...
2025-08-1946 min
Podjunction PodcastWhat Army Intel Taught Me About Trust | Pete A TurnerWhat happens when a combat spy becomes a master conversationalist? Pete A Turner's journey from Army counterintelligence agent to podcast host reveals the surprising connection between gathering intel in war zones and building trust behind the microphone. In this eye-opening conversation, Pete shares how his military training taught him to understand "ground truth" – the reality people actually live in, not the version we think they should accept. Discover why the best leaders talk less, how small wins create massive impact, and the Afghan governor's wisdom that changed Pete's entire approach to leadership: "There's only room for one sword in th...
2025-08-1241 min
Podjunction PodcastThe Right 200 Downloads Beat 2000 Every Time | Gary ArndtEver wondered why some podcasters with massive download numbers struggle to make money whilst others with tiny audiences are banking six figures? Gary Arndt, creator of Everything Everywhere Daily (50+ million downloads), reveals the uncomfortable truth about vanity metrics that most podcasters refuse to face. From losing 95% of his income overnight during the pandemic to building one of the world's most successful educational podcasts, Gary shares why his mercenary approach to metrics changed everything. Discover why 180,000 social media followers converted to just 200 downloads, how he calculated that podcast listeners spend 10,000x more time with his content than his website visitors...
2025-08-0532 min
Podjunction PodcastThe Secret to 1400 Episodes Without Burning Out | Robert PlankWhat if the secret to podcasting success isn't about building a massive audience, but about systematically building relationships? Robert Plank has cracked the code to sustainable podcasting with over 1400 episodes under his belt. His counterintuitive approach reveals why podcasters often burn out whilst he keeps going strong. Rather than chasing strangers for interviews, Robert strategically podcasts with people he already knows - customers, affiliates, colleagues - turning each conversation into a relationship-building opportunity that generates real business results. If you've been struggling with podcast consistency or wondering how to make podcasting actually work for your business, Robert's systematic approach...
2025-07-2947 min
Podjunction PodcastThe Trust-Building Strategy That Sells Without Selling | Kevin BuppWhat if I told you that one real estate investor built such trust with his podcast audience that they handed $50 - $75 million without traditional sales pitches? Kevin Bupp started his Real Estate Investing for Cashflow Podcast in 2010, not to grow his business, but simply because he couldn't find the commercial real estate content he craved during his long drives. By sharing the raw reality of his deals - the successes, failures, and everything in between - he created such intimate connections that listeners felt like they knew him personally. When investors would approach him at conferences asking about his...
2025-07-2234 min
Podjunction PodcastStop Treating Your Podcast Like a Content Factory | Arielle NissenblattThink your podcast just needs consistent episodes and good guests? Think again. Podcast marketing expert Arielle Nissenblatt reveals why most business podcasts are doomed from the start - and it's not what you think. If you're treating your show like a content factory, churning out episodes without strategy, you're missing the real opportunity. Arielle shares the hidden difference between podcasters who grow and those who stagnate, plus the surprising truth about what podcast success actually looks like for business owners. Spoiler: it's probably not what you're measuring.What You'll LearnWhy the standard interview format kills...
2025-07-1535 min
Podjunction PodcastDon't Start a Podcast Unless You Have This | Christopher AndersonThink everyone should start a podcast? Christopher Anderson disagrees. After 15 years hosting The Unbillable Hour, this law firm owner turned podcasting veteran has some brutal truths about who should—and shouldn't—hit record. Discover the one non-negotiable requirement that separates successful shows from expensive hobbies, why your most popular episodes might be hurting your business, and the hard lesson it took Christopher over a decade to learn about building genuine audience trust.What You'll Learn:The single most important thing you need before starting any podcastWhy vanity metrics are destroying most business podcastsHow to deliver content your...
2025-07-0832 min
Podjunction PodcastStop Trying to Please Everyone With Your Show | Neal VeglioMost podcasters think success means making everyone happy. Neal Veglio, founder of Podknows Podcasting, reveals why that approach is killing your show before it even gets started. With over 25 years in audio and a track record of guaranteeing results for his clients, Neal shares the uncomfortable truth about what actually makes podcasts succeed. From his controversial take on guest interviews to why half your audience should hate your content, this conversation will challenge everything you think you know about growing a business podcast. If you're tired of playing it safe and ready to make real impact, this episode is...
2025-07-011h 01
Conversations That GrowEvery Entrepreneur Starts Their Business for Deeper Reasons Than Just ProfitCarly Pepin thought moving from LA to Australia would solve her problems. She was wrong. In this raw conversation, she reveals the moment she realised geography wasn't the issue – her internal world was.From blaming her environment to discovering authentic leadership, Carly shares how facing personal trauma unlocked massive business growth. We explore why some people will always hate your leadership (and why that's actually good), the dangerous "should" trap that kills entrepreneurial growth, and how your deepest personal roadblocks are secretly limiting your business scaling.Links referenced in this episode:westcoastgrowthadvisors.com...
2025-06-1139 min
Podjunction PodcastThe Podcast Mistake That Cost Him A Year of GrowthScott McInnis spills the tea on how his podcast, Building Better Cultures, has been a game-changer for his business. He shares a hilarious moment when a potential speaking gig came directly from a listener who fell in love with his show. It’s all about keeping it real and human, with Scott emphasizing that people, not organizations, are the heart of change. We dive into the nitty-gritty of how prepping guests can make them shine brighter than a freshly polished trophy. Plus, Scott's got some juicy insights on how he’s evolved his approach to podcasting over the years, maki...
2025-06-1037 min
Conversations That GrowThe 18-Digit Combination Lock Every Leader Must CrackThe principal theme of this podcast episode centres on the notion that mere job performance is insufficient for career advancement. I engage in a dialogue with Andrea Wasserman, founder of Executive Express, who elucidates the invisible rules that govern professional progression, particularly for new graduates. Andrea emphasizes the critical importance of communication and executive presence, asserting that individuals must actively showcase their achievements to cultivate recognition in increasingly competitive environments. Furthermore, we explore the concept of "style flexing," which entails adapting one's approach based on the dynamics of the workplace. This conversation serves as a vital resource for listeners...
2025-06-0439 min
Podjunction Podcast#83 Can Podcasting Really Replace Traditional Marketing?Today, we're diving into the wild world of podcasting with the one and only Brett Curry! He's the CEO of OMG Commerce and the host of the E Commerce Evolution podcast, and he's here to spill the beans on why podcasting is like the secret sauce for growing your brand. Spoiler alert: it’s not just about the audience; it’s about building trust, creating connections, and having a blast while doing it! We’ll chat about how Brett juggles running an agency and a podcast, the ups and downs he’s faced, and why sometimes he feels li...
2025-06-0324 min
Conversations That GrowThe Art of Running a Business That Doesn't Need YouThis podcast episode revolves around the crucial distinction between one's identity and the business they operate, with a particular emphasis on the necessity of dissociating personal worth from business performance. I elucidate the pivotal realisation that many entrepreneurs conflate their self-esteem with their business success, leading to emotional turmoil during challenging times. By learning to view the business as an independent entity, we foster a healthier mindset that enables more rational decision-making and mitigates emotional distress. Throughout the discussion, I share personal anecdotes that illustrate the evolution of my entrepreneurial journey, highlighting the support of mentors and loved ones...
2025-05-2843 min
Podjunction Podcast#82 Why Every Successful Entrepreneur Has Trauma in Their BackgroundEvery successful entrepreneur has a backstory filled with some kind of trauma, and today we’re diving into how that can be turned into rocket fuel for business growth! I'm chatting with Roger Martin, the co-founder of Rockbox Fitness and Beam Light Sauna, who’s a total powerhouse in the franchise world. He’s been on a wild journey from corporate America to entrepreneurship, and he’s here to share how podcasting has helped him connect with his audience and build his brand. We’re gonna talk about everything from the ups and downs of running a business to how person...
2025-05-2726 min
Conversations That GrowThe Leadership Paradox - When To Listen And When To Let GoIn this revealing episode of Conversations That Grow, serial entrepreneur Jose Berlanga shares 40 years of hard-won business wisdom. From surviving a childhood accident that left him with third-degree burns to building and losing multi-million dollar companies, Jose's candid insights on leadership, growth pains, and finding purpose will change how you think about business success.Connect with JoseFind Jose's books on Amazon:The Business of Home BuildingDirt RichLook out for "Quantum Entrepreneurship" coming soonReady to grow your business through conversations?If you're thinking about using conversations to grow your...
2025-05-2152 min
Podjunction Podcast#81 Turning Podcast Guests into a Client Resource LibraryJoy is the name of the game in this episode, folks! We chat with Larry Sprung, the mastermind behind Mitlin Financial and the Mitlin Money Mindset podcast. Larry spills the beans on how focusing on joy has supercharged their business and podcasting journey. We dive into the heart of financial planning and discover that it’s all about using those dollars to create joy and happiness in our lives. Plus, Larry shares some hilarious stories and nuggets of wisdom that’ll have you thinking about your own path to joy. So, buckle up for a fun ride full of laug...
2025-05-2026 min
Conversations That GrowThe 80/20 Rule of Leadership No One Talks AboutIn this episode of Conversations That Grow, we speak with Meredith Walker, founder of Fortifying Roots and strategic consultant. Meredith shares her extraordinary journey from becoming a caregiver at 23 for her quadriplegic mother to developing leadership expertise that transforms businesses.Meredith reveals how this profound personal experience shaped her approach to authentic communication and decision-making. She explains her philosophy that "80% of people's day-to-day work is controllable, but the 20% is where you unlock their true creativity potential that drives your business forward."We explore how leaders can set clear expectations while leaving room...
2025-05-1441 min
Podjunction Podcast#80: 5 Lessons Podcasting Taught MeWhen things don't go according to plan in podcasting, just like in business, the way we respond often defines our success. In this candid solo episode, we share five valuable lessons podcasting has taught us about business growth, especially during unexpected challenges.We dive into why consistency matters more than perfection, how your authentic voice can build trust even when you're still figuring things out, and why not all value appears immediately on a spreadsheet.Whether you're already podcasting for your business or considering starting one, this episode offers honest reflections on the messy middle...
2025-05-1308 min
Conversations That GrowBreaking Free from How We've Always Done ItIn this episode of Conversations That Grow, Chris Vaughan shares how his father's simple advice—"happiness is the goal"—transformed his entire approach to business and life. After climbing the corporate ladder and "flying high" in consulting, Chris realized he was achieving everyone else's goals but his own.This powerful conversation explores how Chris applied his philosophy background to create a purpose-driven consulting firm that helps nonprofit associations rediscover their authentic mission. He reveals the surprising blind spots organizations have (most have never experienced their own member journey!), why "we've always done it this way" blocks transformation, and...
2025-05-0747 min
Podjunction Podcast#79: Why Your Podcast Numbers Don't Matter (And What Actually Does)Discover why podcast download numbers DON'T matter for business growth! In this eye-opening conversation with eCommerce expert Matt Edmundson, we uncover the hidden power of podcasting that most business leaders completely miss.Matt reveals how potential clients had already decided to work with him before they even spoke - simply from listening to his podcast. Learn why having 100 targeted listeners can be more valuable than 10,000 random ones, and how podcasting creates the critical "know, like, and trust" factor that traditional marketing can't match.If you're a business leader wondering if podcasting is worth the investment...
2025-05-0654 min
Conversations That GrowThe Magnetic Effect of Making People Feel UnderstoodIn this conversation with Michael Davis, founder of Speaking CPR, we explore how truly listening can transform your business and leadership. Michael reveals how he discovered that clients valued him most for his listening skills, not his expertise, changing his entire approach to business.We dive into practical techniques for becoming a better listener, including the power of seeking clarity, embracing silence, and using storytelling to create "mental movies" that engage emotions, not just intellect. In a world where everyone is rushing to speak, Michael shares why slowing down to understand others makes you stand out "like...
2025-04-3038 min
Podjunction Podcast#78 Confessions of a Podcast ExpertGet ready to unlock the mysteries of podcasting! Matt Halloran and I are on a quest to discover what’s really working in the podcasting realm today. Spoiler alert: it’s all about video! But wait, there’s more! We also discuss how to keep your content fresh with our atomic content method, where we break down how to create multiple posts from a single podcast episode. You’ll learn about the importance of having engaging guests who can share your content with their network—because let’s be honest, who doesn’t want more eyes on their work? We even share...
2025-04-2947 min
Conversations That GrowBuilding Trust Through ActionsThis episode centers on the essential role of meaningful dialogue in leadership and the impact of personal experiences on professional development. We delve into the insights shared by Mike Schentrup, a retired police captain and founder of Advanced Police Concepts, who reflects on his extensive career in law enforcement and the lessons learned throughout his journey. Notably, Mike emphasizes the importance of modeling behavior as a leader, highlighting that true leadership extends beyond mere authority and requires genuine engagement with others. We also explore how effective communication, particularly during crises like the COVID-19 pandemic, fosters trust and cohesion within...
2025-04-2354 min
Conversations That GrowHow To Lead When Everything Is Falling ApartIn this powerful episode of Conversations That Grow, we speak with Terry Tucker, a former SWAT team hostage negotiator, cancer warrior, author, and speaker whose life is a masterclass in resilience and leadership.Terry shares his extraordinary 13-year journey battling a rare form of melanoma after being told he had just two years to live. He reveals how finding "meaning in misery" has helped him persevere through multiple amputations and experimental treatments.Drawing from his unique background in law enforcement and his ongoing cancer battle, Terry offers profound insights on building trust, influencing others during...
2025-04-1648 min
Podjunction Podcast#76 Your Podcast Can Save Your BusinessIn this episode of PodJunction, we dive deep with George Bryant, host of the Mind of George podcast and marketing consultant who has scaled multiple businesses to seven, eight, and even nine figures.George shares how podcasting saved his business during COVID and helped him generate nearly $300K in revenue—all while having fewer than 100 downloads per episode. His philosophy that "50 of the right people is worth more than 50,000 of the wrong people" challenges conventional thinking about podcast success.We explore the three pillars of podcast success: consistency measured in decades not days, unfiltered authenticity th...
2025-04-1553 min
Conversations That GrowFour Words That Shattered My Perfect-on-Paper LifeIn this eye-opening conversation, host Sadaf Beynon sits down with Christina Langdon, a former media executive who spent two decades climbing the corporate ladder, including 19 years at Martha Stewart Living Omnimedia and as CRO at Fast Company.After facing a life-changing leukemia diagnosis just as she was pivoting to a new career path, Christina's perspective on success underwent a dramatic transformation. Now, as a coach and consultant, she helps leaders tap into what she calls "human AI" – awareness and imagination – to create more meaningful success and avoid burnout.Links mentioned:LinkedIn: Christina Langdon
2025-04-0953 min
Podjunction Podcast#75 Why The Human Voice Will Be Your Brand's Most Valuable AssetIn this episode of PodJunction Podcast, Sadaf Beynon talks with digital marketing veteran Matt Anderson about the future of content in an AI-dominated world.Matt shares why he believes authentic human content like podcasts will become increasingly valuable as AI-generated material floods the internet. Drawing from his 20+ years in digital marketing and his current work with Dragonfly AI, he offers fascinating insights on how artificial intelligence is transforming e-commerce and creating new opportunities for smaller brands.Learn about Matt's upcoming podcast "The Tea" and discover practical strategies for creating engaging podcast content that stands out...
2025-04-0826 min
Conversations That GrowGoodbye Push to Be More, Hello Conversations That Grow🚀 Big news! Push to Be More is transforming into something new—welcome to Conversations That Grow!After three years of deep conversations with business leaders, Matt Edmundson reveals why it’s time for a change. In this special episode, Matt sits down with Sadaf Beynon to share the surprising insights he’s gained about vulnerability, connection, and the magic that happens when people open up on a podcast.Listen as they announce exciting changes, including Sadaf stepping into the host role and the podcast’s sharper focus on how conversations fuel business growth and influence.Don’t miss thi...
2025-03-1230 min
Conversations That GrowHow to Beat the Hidden Struggle 78% of Leaders Face with Therese Gopaul-RobinsonEver wondered why everyone else seems so confident when you don't? Join Sadaf Beynon as she speaks with Therese Gopaul-Robinson, who reveals the shocking truth that 78% of leaders struggle with confidence issues. From crying in her car before work to transforming organizations with her "security stacking" method, Therese shares the three-step framework that helped one company improve performance metrics from 16% to 82% in just one year. Discover how to build your confidence muscle and transform not just your leadership, but your entire organization.---What You'll LearnWhy confidence isn't a personal issue but a...
2025-03-0555 min
Conversations That GrowEmpowering Women in Leadership with Belinda ClemmensenIn this episode of Push to Be More, host Sadaf Beynon interviews Belinda Clemmensen, CEO and founder of Women's Leadership Intensive, about empowering female leaders and addressing systemic challenges in the workplace. Belinda shares insights on the unique hurdles women face in leadership roles, the importance of diversity and inclusion, and her personal journey as an entrepreneur. The conversation explores strategies for sustainable leadership, the evolution of DEI initiatives, and the need for a more integrated approach to gender equity in the professional world.---Timestamps:0:00 Intro and guest introduction5:52 Challenges...
2025-02-1245 min
Podjunction Podcast#67: Podjunction Update: a Change in Format and the Journey AheadIn this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the upcoming changes to the podcast format, moving from a co-hosted structure to single-guest interviews. They reflect on the benefits and challenges of their current approach, explaining how the new format will better align with Podjunction's goals of helping businesses use podcasting for growth. The hosts also share insights into the evolving purpose of the show and what listeners can expect from future episodes.---Timestamps:0:00 Intro5:20 Evolving the podcast format11:50 Benefits of co-hosted podcasting18:37...
2025-02-0430 min
Podjunction Podcast#67: In Depth with Jason Greenwood: the Evolution of the Ecommerce Edge PodcastIn this episode of Podjunction Podcast, host Sadaf Beynon interviews Jason Greenwood, the creator of the Ecommerce Edge podcast, about leveraging podcasts for business growth. Jason shares insights on building authority, creating valuable networking opportunities, and producing consistent content across multiple platforms. He also offers advice for new podcasters, emphasizing the importance of persistence and authenticity in developing a successful show.---0:00 Intro5:07 Podcast genesis: Networking and technical focus11:53 Podcast evolution: From solo to interviews17:34 Leveraging podcasts for business growth24:22 Creating content at scale: Tools and process
2025-01-311h 06
Podjunction Podcast#65: Persistence in Podcasting and Avoiding 'Pod Fade' with Jason GreenwoodIn this episode of Podjunction Podcast, hosts Matt Edmundson and Sadaf Beynon discuss the common pitfalls of pod fade with guest Jason Greenwood. They explore the importance of persistence and consistency in podcasting, emphasizing that success takes time and practice. The hosts share personal experiences and advice for new podcasters, highlighting the need to overcome initial challenges and commit to at least 20 episodes before making major decisions about continuing a podcast.---Timestamps:0:00 Intro5:28 Persistence in podcasting16:33 Seeking feedback22:57 Long-term podcasting success28:57 Enjoying your podcast...
2025-01-2834 min
Podjunction Podcast#64: Why You Should Have Guests on Your Podcast with Jason GreenwoodIn this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the evolution of podcast formats with guest Jason Greenwood, host of the Ecommerce Edge podcast. Jason shares his journey from solo to interview-style podcasting, highlighting the benefits of networking and knowledge sharing in the industry. The hosts also explore the importance of community engagement and content promotion for podcast growth.---Timestamps:0:00 Intro5:23 Evolving podcast formats: Solo to interview11:38 Benefits of interview-style podcasts17:16 Adapting content to audience needs20:23 Sharing knowledge benefits the industry
2025-01-2131 min
Podjunction Podcast#63: Lessons from A Podcast Evolution Journey with Jason GreenwoodEver wondered how top podcasters evolve their shows? On Podjunction, we're unpacking insights from Sadaf Beynon's conversation with Jason Greenwood, where he shares his journey from running a solo podcast to creating an engaging, interview-driven show. Jason talks about adapting to industry shifts and how he now publishes three episodes a week, blending mentorship and B2B commerce insights. He emphasizes the value of giving experts a platform to share their knowledge, helping to foster a thriving community where 'a rising tide floats all boats.'Together Sadaf and Matt reflect on the key lessons th...
2025-01-1428 min
Podjunction Podcast#62: Indepth of Matthew Holman: Leveraging Podcasts for Subscription Business GrowthIn this episode of Podjunction Podcast, host Sadaf Beynon interviews Matthew Holman, the Subscription Doc, about leveraging podcasting to grow a business. Matthew shares insights on content strategy, repurposing podcast content for social media, and the importance of having a strong opinion in your niche. Learn practical tips for balancing content creation and discover why podcasting is a powerful tool for connecting with your audience and showcasing your expertise.Here are 3 key takeaways from my chat with Matthew:1. Podcast-First Strategy: Matthew explains how making his podcast the centerpiece of his content strategy streamlined his entire pr...
2025-01-1052 min
Conversations That GrowPushing Beyond Comfort with John RichIn this episode of Push to Be More, host Sadaf Beynon interviews John Rich, founder of A Rich Opinion, about his journey as an entrepreneur in PR and marketing. John shares insights on overcoming challenges, balancing work and family life, and his vision for the future of his business. Discover valuable lessons on leadership, growth, and the importance of honesty in client relationships. Timestamps:0:00 Intro2:02 Guest Introduction4:23 Elon Musk as a Dream Guest6:52 Parenting and Personal Growth8:14 Facing Challenges11:11 Business Development Lessons
2025-01-0841 min
Podjunction Podcast#61: How Strong Opinions Shape Successful Podcasts with Matthew HolmanIn this episode of Pod Junction, hosts Matt Edmundson and Sadaf Beynon discuss the importance of having a clear perspective and opinion in podcasting. They explore how having a strong stance can help differentiate your show and connect with your audience. The hosts also delve into the concept of identifying an "enemy" in your niche to rally your audience and give your podcast a unique voice.Key Takeaways: 1. Embrace the power of perspective: Having a clear and distinct viewpoint in your podcast isn't just beneficial—it's essential. Without a strong opinion, you risk becomin...
2025-01-0736 min
Podjunction Podcast#60: Social Media Strategies for Podcasters with Matthew HolemanIn this episode of Podjunction Podcast, hosts Sadaf Beynon and Matt Edmundson discuss social media strategies for growing a podcast business. They are joined by Matthew Holman, host of the Subscription Prescription Podcast, who shares his insights on finding and engaging with audiences on different social media platforms. Holman emphasizes the importance of understanding where your audience is most active and experimenting with content strategies. He highlights the success of Twitter in driving inbound leads compared to other platforms. The episode also explores practical tips for sustaining social media engagement, such as forming supportive groups with podcast guests to...
2024-12-1732 min
Podjunction Podcast#59: The Subscription Prescription Formula for Winning Content Strategy with Matthew HolmanEver wondered how to make your podcast work harder for your business? In this episode of Podjunction Podcast, Sadaf Beynon and Matt Edmundson are joined by Matthew Holman, host of Subscription Prescription, who shared his step-by-step approach to using his podcast as the foundation for his entire content strategy.From newsletters and social media to YouTube videos and blog posts, Matthew reveals how to repurpose podcast content effectively—without feeling overwhelmed.In this episode, you’ll learn:✅ Why your podcast should lead your content strategy✅ How to repurpose podcast content into multiple...
2024-12-1033 min
Podjunction Podcast#58: In-Depth with Mark Asquith: The Evolution of PodcastingJoin Sadaf Beynon on Podjunction Podcast as she chats with Mark Asquith, co-founder of Captivate.fm, about transforming podcasting into a business tool. Discover how Mark's journey from a design agency owner to a podcasting pioneer can inspire your own podcasting success. Don't miss insights on creating engaging content and effective calls to action for business growth.---Timestamps:0:00 Intro4:10 Mark Asquith's Journey6:41 Podcasting as a Business Tool10:23 Shifts in Podcasting Perception12:43 Designing Effective Podcasts17:46 Common Mistakes in Podcasting22:45 Turning Listeners...
2024-12-0634 min
Conversations That GrowBalancing Life and Business with Lauren BayneJoin host Sadaf Beynon on "Push to Be More" as she welcomes Lauren Bayne, a creative director with a flair for personal branding. Discover Lauren's journey from advertising for Fortune 500 companies to helping leaders craft unique brand identities. Sponsored by Podjunction, this episode explores the transformative power of podcasting for businesses.---Timestamps:0:00 Intro2:30 Introduction of Lauren Bain6:58 Discovering Advertising11:33 Pivot to Purpose-Driven Work16:08 Entrepreneurial Ventures20:44 Personal Development and Branding26:28 Challenges and Overcoming Them32:25 Impact of Dementia on Family
2024-12-0453 min
Podjunction Podcast#57: Podcast Potential and Creating Quality Content with Mark AsquithJoin Sadaf Beynon and Matt Edmundson on Podjunction Podcast as they explore the power of podcasting as a business tool with Mark Asquith, founder of Captivate.fm. Discover why podcasting isn't a quick path to riches but a valuable medium for those willing to invest time and effort. Tune in for insights on how businesses can leverage podcasting to educate, entertain, and grow their audience effectively.---Timestamps:0:00 Intro1:04 Introduction of Mark Asquith2:45 Perception Shift in Podcasting5:23 Growth of Podcast Listening8:44 Managing Podcast Expectations
2024-12-0332 min
Podjunction Podcast#56: Podcasting and Founding Captivate.fm with Mark AsquithJoin Sadaf Beynon and Matt Edmundson on Podjunction Podcast as they chat with Mark Asquith, founder of Captivate, about his journey in podcasting and the creation of a platform that simplifies the process for creators. Discover how Mark identified a gap in podcasting technology and turned it into a thriving business. Don't miss this insightful episode—subscribe for more engaging discussions on podcasting.---Timestamps:0:00 Intro4:43 Mark Asquith's Podcasting Journey8:18 Creating Solutions for Podcasters11:00 Reflections on Captivate's Development15:32 Podcast Evolution and Listener Engagement19:19 Po...
2024-11-2633 min
Podjunction Podcast#55: In-Depth with Steven Pemberton: Leveraging Story-Based PodcastingJoin host Sadaf Beynon on Podjunction Podcast as she chats with Steven Pemberton, an entrepreneur and podcasting expert who has appeared on over 100 shows. Discover Steven's journey from corporate life to podcast success and learn his strategies for using podcasts to boost business growth, engage audiences, and enhance marketing efforts.---Timestamps:0:00 Intro1:51 Podcast Evolution4:36 First Guest Experience6:35 Importance of Storytelling9:28 Diverse Guest Backgrounds13:32 Balancing Storytelling and Advice15:35 Leveraging Podcasts for Business19:22 Guest Research and Interaction23:37 Audience...
2024-11-2247 min
Conversations That GrowManaging Stress and Handling Pressure with James BargeronJoin host Sadaf Beynon on the Push to Be More Podcast as she welcomes performance specialist James Bargeron, who shares insights from his 30-year career in global oil transportation and his transition to coaching. Discover how James navigated industry pressures and personal challenges to help professionals excel under pressure. Sponsored by Podjunction, this episode explores the transformative power of podcasting for businesses.---Timestamps:0:00 Intro2:15 Introduction of James Bargeron5:50 Guest Choice for Podcast Guest8:53 Defining Challenges Faced14:15 Career Transition and Family Impact20:07 Industry...
2024-11-201h 05
Podjunction Podcast#54: Audience Engagement and Podcast Growth with Steven PembertonJoin Sadaf Beynon and Matt Edmundson on Podjunction Podcast as they explore the art of audience engagement with Steven Pemberton, host of Voice Like a Lion. Discover how blending storytelling with actionable advice can boost your podcast's appeal and learn the importance of consistency and repurposing content for growth.--- Timestamps:0:00 Intro2:41 Blending Stories with Actionable Advice6:00 Social Media and Podcast Promotion10:07 Storytelling and Emotional Connection17:41 Consistency in Podcasting24:27 Prioritising Tasks for Success30:41 Upcoming Episodes and Guest Insights---
2024-11-1935 min
Podjunction Podcast#53: Build Connections and Get Clients with Post-Episode Conversations with Steven PembertonJoin Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of building genuine relationships in podcasting with guest Steven Pemberton. Discover how post-episode conversations can enhance your network and business growth.---Timestamps:0:00 Intro5:04 Leveraging Podcasts for Business Growth11:22 Building Relationships Post-Podcast15:34 Structuring Podcast Time Effectively23:22 Experiences with Sales-Focused Podcasts27:00 Using WhatsApp for Guest Communication29:21 Closing Remarks---Key Takeaways:1. Post-Episode Engagement: Steven emphasises the importance of taking time after...
2024-11-1231 min
Podjunction Podcast#52: How to get Good Podcast Content using Deep Questions with Steven PembertonJoin Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of storytelling in podcasting. Discover how asking deeper questions and conducting thorough research can enhance your interviews and draw out compelling stories from your guests.---Timestamps:0:00 Intro4:20 Importance of Storytelling7:11 Memorable Stories12:26 Emotional Connection18:15 Humour in Podcasting23:36 Guest Experience28:40 Quality of Questions32:02 Researching Guests38:37 Outro---Key Takeaways:1. Ask Deeper Questions: Steven emphasises the importance...
2024-11-0540 min
Podjunction Podcast#51: Navigating Early Podcasting Hurdles with Steven PembertonJoin Sadaf Beynon and Matt Edmundson in the first episode of a four-part series as they explore the world of podcasting with guest Steven Pemberton, host of "Voice Like a Lion" and CEO of Elevatum. Discover Steven's journey into podcasting, the challenges he faced, and the importance of perseverance in building a successful podcast.---Timestamps:00:06 Introduction to Podjunction Podcast01:52 Steven Pemberton's podcasting journey03:08 Evolution of Steven's podcast04:19 First challenging guest experience06:09 Reflections on guest interactions09:14 Matt's early podcasting experiences12:08 Handling...
2024-10-2927 min
Podjunction Podcast#50: In-Depth with Kendall Breitman: Budget Video, Community Building, and AI in PodcastingJoin Sadaf Beynon on the Podjunction Podcast as she chats in-depth with Kendall Breitman, Riverside FM's community manager, about the rise of video podcasting, community building, and AI's role in podcasting. Discover essential tips for creating engaging video content and learn how AI can streamline your podcasting process.---Timestamps:00:00:06 Introduction to Podjunction Podcast and guest Kendall Breitman00:01:09 Discussion on the rise of video podcasting00:02:22 Essential equipment and software for video podcasting00:04:42 Leveraging short form video content for podcast promotion00:08:00 Effective content for short form...
2024-10-2539 min
Podjunction Podcast#49: Build Community Around Your Podcast with Kendall BreitmanJoin Sadaf Beynon and Matt Edmundson on the Podjunction podcast as they explore the power of community building with Kendall Breitman from Riverside FM. In this final episode of a two-part series with Breitman, discover why creating a community around your podcast fosters loyalty and how to leverage FOMO to boost participation.---Timestamps:0:00 Intro4:24 Building Community Connections for Podcast Growth11:42 The Power of Consistency on LinkedIn12:00 Consistent Engagement Over Time20:40 Motivating Community Members---Key Takeaways:1. Build a...
2024-10-2230 min
Podjunction Podcast#48: The Power of Affordable Video in Podcasting with Kendall BreitmanExplore the rise of video podcasting with Kendall Breitman, Community Manager at Riverside FM, on this episode of Pod Junction. Discover how video can expand your audience, the essential tools for starting without overspending, and the power of short-form content to boost your podcast's reach. Join hosts Sadaf Beynon and Matt Edmundson as they delve into these insights and more.---Timestamps:0:00 Intro4:19 Navigating Audio and Video Podcasting5:37 Budget-Friendly Podcasting Equipment7:46 Benefits of Video Content for Podcasters13:24 Building Host-Personality Connection20:22 The Importance of...
2024-10-1542 min
Podjunction Podcast#47: Indepth with Jaryd Krause: Consistency, Trust, and Podcasting for Business GrowthIn this episode of Podjunction host Sadaf Beynon interviews Buying Online Businesses Podcast host Jaryd Krause. Jaryd shares his podcast journey and the excellent advice he has accumulated from over 300 produced podcast episodes. Sadaf and Jaryd discuss the importance of consistency, building your audiences' trust and keeping everything relevant. Key Takeaways: Podcasting as a Trust-Building Tool: Jaryd emphasises that a podcast is more than just content creation—it's an organic way to build trust with an audience. Through long-form content, listeners can "test your value," allowing them to make informed decisions about working with you, which fost...
2024-10-111h 01
Podjunction Podcast#46: How to Ask Valuable Questions with Jaryd KrauseJoin hosts Sadaf Beynon and Matt Edmundson on PodJunction as they explore the art of podcasting with Jaryd Krause, host of Buying Online Businesses. In this final episode of a four-part series, discover how to enhance your podcast production process, utilise technology for efficient editing, and maintain audience engagement. Don't miss the full interview with Jaryd, airing this Friday, for more valuable insights.---Key Takeaways:1. Streamline Your Production Process: Jaryd emphasises the importance of having a well-organised production process. He outlines a clear workflow from guest selection to content distribution, ensuring each t...
2024-10-0834 min
Conversations That GrowLegacy, Loss, and Living FullyJoin Matt Edmundson and Sadaf Beynon on this episode of "Push to Be More" as they discuss the unexpected challenges of life, the importance of keeping family memories alive, and the art of balancing work and personal growth. Discover how Sadaf navigates her multicultural family life and her passion for podcasting with PodJunction. Don't forget to subscribe and visit pushtobemore.com for more insights and episodes.Key Takeaways:1. Keeping Short Accounts and Being Present: Sadaf emphasises the importance of maintaining open communication and addressing issues as they arise. She highlights the value of expressing necessary tho...
2024-10-021h 03
Podjunction Podcast#45: Understanding Your Audience with Jaryd KrauseJoin Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they discuss simplifying podcast taglines and the importance of consistency in building audience trust. This is the third episode in a four-part series featuring Jaryd Krause, host of the Buying Online Businesses Podcast, who shares insights on earning audience trust, creating resonant content, and leveraging testimonials for credibility. Subscribe for more engaging conversations and expert advice on growing your podcasting business.Key Takeaways1. Building Trust Through Organic Content: Jaryd emphasises the importance of creating a platform where potential clients can naturally come to you...
2024-10-0133 min
Podjunction Podcast#44: Why Consistency is Key to Podcast Success with Jaryd KrauseIn this episode of Podjunction hosts Matt and Sadaf sit down for their second discussion inspired by insights from the, Buying Online Businesses Podcast host Jaryd Krause. Jaryd highlights the importance of consistency, he highlights the value of pre-recording content and having a clear focus on the niche to keep the audience engaged.Key Takeaways:Consistency is Key: Jaryd Krause emphasises the importance of consistently releasing podcast episodes to build and maintain a loyal audience. He attributes his consistency to personal habits and long-term motivation, suggesting that developing a strong "why" for your podcast is essential t...
2024-09-2433 min
Podjunction Podcast#43: Building Loyal Podcast Listeners with Jaryd KrauseWelcome to Podjunction! In this weeks episode co-hosts Matt and Sadaf talk with Jaryd Kraus the host of Buying Online Businesses podcast. In this episode the hosts discuss how to earn the trust of your audience, attract and retain their attention with content that resonates and finally, how to use testimonials to showcase your expertise and build credibility for your potential clients down the line.Key Takeaways: Build Trust Through Consistent, High-Value Content: Jaryd Krause emphasises that consistently delivering high-value, long-form content helps build trust with an audience. Listeners can engage with content at their own pace...
2024-09-1732 min
Podjunction Podcast#42: Indepth with Peter Murphy Lewis: Podcasting, Marketing and Building CredibilityIn Podjunctions full talk with Peter Murphy Lewis, Peter and Host Sadaf Beynon discuss his podcasting journey and the valuable lessons he has learnt along the way. Peter reflects on the beginnings of his career in podcasting and how it led to valuable connections, credibility, and speaking engagements. However, Peter is not only a podcaster but a marketer and TV Personality and as such his podcast marketing approach is unique in the media landscape, his fresh perspective is invaluable for anyone looking for a new way to podcast.Podcasting as a Learning Tool: Peter Murphy Lewis started his...
2024-09-1345 min
Podjunction Podcast#41: Grow Your Business by Knowing Your Audience with Peter Murphy LewisIn this weeks episode of Podjunction Matt and Sadaf discuss the fourth and final segment with Peter Murphy Lewis. Inspired by Peter's insights the hosts discuss how to effectively use a podcast to grow your business, particularly in less digital industries like healthcare. The conversation highlights the importance of creating resonant content, establishing credibility, and creatively repurposing content especially on platforms such as LinkeIn.Key Takeaways: Tailored Marketing Strategies for Podcast Growth: Peter emphasises the importance of using traditional marketing techniques, such as creating specific landing pages with relevant URLs, to make a podcast more accessible and...
2024-09-1030 min
Podjunction Podcast#40: Key Metrics to Measure Podcast Success with Peter Murphy LewisWelcome to Podjunction Podcast! In this episode of the show, hosts Sadaf Beynon and Matt Edmundson discuss the metrics for measuring podcast success. Their discussion is inspired by an interview segment with Peter Murphy Lewis who shares his expert insights including the 3 key metrics that he uses in his own Podcast business. Measure Podcast Success with Metrics: Peter encourages podcasters to focus on pipeline growth, shortening the sales cycle, and increasing brand awareness as essential metrics to evaluate your podcast's impact on business growth.Repurpose Podcast Content Strategically: Peter also frequently repurposes his podcast content for multiple platforms usi...
2024-09-0328 min
Podjunction Podcast#39: Boost Your Podcast Reach with a Multi-Platform Strategy and Peter Murphy LewisIn this episode of Podjunction hosts Matt Edmundson and Sadaf Beynon, inspired by an interview with Peter Murphy Lewis, discuss the benefits of a multi-platform approach and how LinkedIn, Youtube and SEO Strategies can help you grow your business and expand your podcasts reach. Peter also shares valuable insights pertaining to LinkedIn's Creator Status and second level connections for growth and status.Key Takeaways:Multi-Platform Approach for Growth: Peter Murphy Lewis emphasises the importance of using a multi-platform approach to maximise podcast reach and impact. By integrating podcasts with television, social media platforms like LinkedIn and...
2024-08-2731 min
Podjunction Podcast#38: Networking Like a Pro with Podcasting and Peter Murphy LewisIn this weeks episode of Podjunction - the first of a four-part series with Peter Murphy Lewis - Hosts Sadaf Beynon and Matt Edmundson leverage insights gained from Peter to discuss the growth potential provided by Podcasting. They explore how to use your status as a trusted podcaster effectively at industry networking events, how to engage with strategic guests and create evergreen content for ongoing value.Key Takeaways:Leveraging Industry Events: Using podcasts as a tool to gain access to industry events can significantly enhance networking opportunities. By positioning oneself as a media partner or interviewer...
2024-08-2025 min
Podjunction Podcast#37: Indepth with John Roman: How to Build a Successful Multi-Host PodcastIn this weeks episode, Podjunctions final, full episode with guest John Roman of ASOM Pod, host Sadaf Beynon sits down to discuss with John the intricacies of podcasting. The pair talk about the logistics of recording a podcast, the benefit of a collaborative group dynamic and the strategic business potential of a podcast. Key Takeaways: Unique Podcast Collaboration Model: John Roman discusses the unique structure of his podcast, ASOM Pod, which features a diverse panel of hosts from different areas of expertise in the eCommerce industry. By combining perspectives from a brand operator, agency owner, software de...
2024-08-1635 min
Podjunction Podcast#36: How Your Podcast can Become an Unbeatable Marketing Strategy with John RomanIn this weeks episode of Podjunction Co-Hosts Matt and Sadaf explore the transformative power of podcasting for business growth with expert John Roman. Discover why podcasting is a game-changer for B2B and B2C companies, and learn how to strategically leverage this medium to build relationships, create engaging content, and become a thought leader in your industry.Key Takeaways: Podcasting as a Strategic Marketing Tool: John Roman emphasises that podcasting is an invaluable tool for both B2B and B2C companies. For B2B, it serves as a no-brainer for networking and establishing thought lead...
2024-08-1335 min
Podjunction Podcast#35: Podcastings Unexpected Business Opportunities with John RomanWelcome to Podjunction Podcast! In this, our third episode with ASOM Pod co-host John Roman, Matt and Sadaf break down the many ways in which podcasting can be used to serve multiple business goals. John again shares valuable insights that are key for any podcasters who want to use their passion to grow their business .Key Takeaways :Leveraging Podcasts for Diverse Business Goals: Podcasts can serve multiple purposes beyond just content creation and audience engagement. For B2B businesses, podcasts act as a direct funnel for client acquisition, while for B2C businesses, they enhance brand aw...
2024-08-0628 min
Podjunction Podcast#34: How to Engage Your Audience with John RomanIn the second episode of their series with ASOM Pod Co-Host John Roman, hosts Sadaf Beynon and Matt Edmundson explore how the relationship between podcast hosts and the character and rapport they develop can help to connect you with your audience.Key Takeaways:The Importance of Chemistry and Selection in Co-Hosting: John Roman highlights that having a natural chemistry with co-hosts is crucial for a successful podcast. The selection process is key to ensuring that each co-host brings unique perspectives and can contribute meaningfully to discussions. This avoids groupthink and keeps the content engaging and diverse.B...
2024-07-3032 min
Podjunction Podcast#33: How Diverse Perspectives Can Improve Your Podcast with John RomanIn this vital episode of Podjunction Podcast Hosts Sadaf Beynon and Matt Edmundson discuss the benefits of diverse perspectives on a podcast, along with the crucial role of collaboration and the benefits of batch recording, all prompted by expert insights from ASOM Pod Co-Host John Roman.Collaborative Content Creation: Collaboration is key and ASOM Pod exemplifies its power in podcasting. By bringing together four experts from different fields (agency, brand, software, and marketing), the podcast offers diverse perspectives and richer content. This collaborative approach not only enriches the discussion but also shares the workload and amplifies promotion efforts t...
2024-07-2321 min
Podjunction Podcast#32: Indepth with Skip Wilson: How to Grow a Successful PodcastWelcome to another episode of PodJunction Podcast, in today’s episode, we present our full conversation with veteran of the advertising industry, Skip Wilson. In conversation with host Sadaf Beynon Skip shares his journey from starting as a copywriter at 16 to building the iHeart podcast network and eventually leading Draft Media Partners. Skip provides many valuable insights, discussing how to launch and scale you podcast. Main Takeaways: Consistency is Crucial: Maintaining a regular posting schedule is essential for building and retaining an audience. Even if your recording times vary, ensure that new episodes are consistently available to li...
2024-07-1944 min
Podjunction Podcast#31: Master Podcast Consistency with Skip WilsonIn this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the challenges and strategies of podcasting to grow a business. They share personal experiences and insights from their guest, Skip Wilson, who highlights the initial struggle of creating content that feels like it goes into the void, the importance of consistency in posting, and the concept of maintaining parasocial consistency in character roles.Consistency in Posting: Skip highlights how crucial it is to maintain a regular posting schedule for your podcast. While recording times can vary, ensuring that new episodes are consistently published on a set sc...
2024-07-1630 min
Podjunction Podcast#30: Start Your Own Podcast With Expert Tips from Skip WilsonIn this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon welcome Skip Wilson for the third part of their enlightening series. Skip shares valuable advice for those who are new to podcasting or contemplating starting their own podcast.Key TakeawaysBe an Avid Listener in Your Niche: To create a successful podcast, immerse yourself in the content of your niche. Listening to various podcasts helps you understand best practices, identify what resonates with listeners, and discover your own preferences. This foundational step ensures you are well-informed and prepared to craft engaging and relevant content....
2024-07-0928 min
Podjunction Podcast#29: The Secret to Organic Podcast Growth with Skip WilsonEpisode SummaryIn this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore effective strategies for growing a podcast audience. Joined by guest Skip Wilson, they dive into both organic and paid methods to attract and retain listeners.Three Key TakeawaysLeverage Quality Guests: Featuring guests with significant followings can organically boost your podcast's reach. Guests often promote their appearances, introducing your podcast to their audience, which can lead to increased downloads and followers.Optimize for Organic Growth: Use SEO strategies to enhance discoverability. This includes keyword-rich titles, detailed show notes, and transcripts. As...
2024-07-0233 min
Podjunction Podcast#28: How Podcasting Can Help You Connect with Clients | Skip WilsonIn this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore the intersection of business and podcasting with a focus on using podcasts as a marketing tool to grow a business. The episode features a segment from Skip Wilson, host of the Advertising Podcast. Skip shares his journey in advertising, starting as a copywriter at 16, and discusses why he started his podcast primarily for marketing purposes and lead generation.Key Takeaways:Podcasting as a Lead Generation Tool: Skip Wilson highlights the effectiveness of using podcasts to generate leads by inviting potential clients as guests. This a...
2024-06-2531 min
Podjunction Podcast#27: Indepth with Eagan Heath: The Secrets to Scaling an eCommerce PodcastIn this episode of PodJunction Podcast, host Sadaf Beynon interviews Eagan Heath, the host of the What's Working in eCommerce Podcast. Eagan shares his journey from running a local SEO agency to becoming an eCommerce expert through his podcast. He explains how his agency, Caravan Digital, rebranded to Asymmetric Marketing and how the podcast has been integral to this transition.Three Key TakeawaysThe Power of Podcasting for Business Growth: Eagan Heath highlights how podcasting can be a powerful tool for building trust, generating leads, and establishing authority in the eCommerce space. By creating consistent and...
2024-06-2140 min
Podjunction Podcast#26: Discover The Surprising Joys of Podcasting with Eagan HeathIn this engaging episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon have a lively conversation about the unexpected benefits of podcasting with special guest Eagan Heath. Eagan, a seasoned podcaster and marketing expert, shares his insights and experiences on how podcasting goes beyond business growth, offering personal fulfilment and joy.Episode Highlights:Unexpected Joys of Podcasting: Eagan reveals the personal satisfaction and enjoyment he derives from podcasting and emphasises the joy of connecting with new people and engaging in meaningful conversations.Importance of Iteration and Improvement: Eagan discusses the significance of constantly refining the podcast...
2024-06-1833 min
Podjunction Podcast#25: Grow Your Business Using Podcasts with Eagan HeathWelcome to another insightful episode of Podjunction, where business meets podcasting. This week, Matt Edmundson and Sadaf talk with Eagan Heath about the transformative power of podcasting for business growth. Whether you're a podcasting newbie or a seasoned pro, Eagan shares practical tips and strategies that can help you leverage podcasts to expand your network, attract clients, and grow your business. Get ready for a blend of humor, valuable insights, and actionable advice!Episode Highlights:Building Referral Partnerships: Learn how Eagan successfully built referral partnerships through his podcast, expanding his network and client base.Content That M...
2024-06-1122 min