Shows
The Food Means Business Podcast{REPLAY} From Home Kitchen to a Nationwide Brand: Get Gluten-Free Sourdough Products Delivered Right to Your Doorstep With Sadie SchefferThink quality bread is off the menu? Think again! Now, you can get gluten-free sourdough products delivered right to your doorstep.In this episode, I’m joined by Sadie Scheffer, the founder of Bread SRSLY — a business born of a college crush and shared gluten intolerance. Hear the story of how Sadie leveraged the growing nationwide demand for healthier and more accessible food options to grow her business into what it is today. Topics range from the early days of Bread SRSLY to Sadie’s adjacent business ventures into coaching and motivational speaking. Whether you practic...
2024-03-2025 minThe Food Means Business PodcastFrom Home Kitchen to a Nationwide Brand: Get Gluten-Free Sourdough Products Delivered Right to Your Doorstep With Sadie SchefferThink quality bread is off the menu? Think again! Now, you can get gluten-free sourdough products delivered right to your doorstep.In this episode, I’m joined by Sadie Scheffer, the founder of Bread SRSLY — a business born of a college crush and shared gluten intolerance. Hear the story of how Sadie leveraged the growing nationwide demand for healthier and more accessible food options to grow her business into what it is today. Topics range from the early days of Bread SRSLY to Sadie’s adjacent business ventures into coaching and motivational speaking. Whether you practic...
2023-12-1325 min
Food Biz Wiz182. The Power of Setting Expectations with Sadie Scheffer of Bread SrslyDownload the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
We’re thrilled to share episode 182 of the Food Biz Wiz podcast with Sadie Scheffer of Bread SRSLY. Sadie is the CEO and founder of Bread SRSLY, a gluten free sourdough bread company based in the Bay Area. In today’s episode, Sadie shares just how powerful setting clear expectations can be for your...
2023-02-0942 min
Bricks and ClicksStarting a Bread Business to Impressing Your Crush - Sadie Scheffer Bread SRSLYBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.The proud parent of a thriving gluten-free sourdough starter, Sadie launched her business on an impulse, and learned how to run it between the baking and the bike-delivery runs. She now leads a team of more than 20 employees. You can find Bread SRSLY loaves in grocery store fridges throughout California, and shipped to gluten-free eaters nationwide.In this episode, Johnny and Sadie discuss
2022-12-0721 min
The Co-op ScoopBread SRSLYOn this episode of the Co-op Scoop we talk to Sadie Scheffer, founder of Bread SRSLY Gluten-Free Sourdough, about why she was inspired to start baking gluten-free bread, the early days of gluten-free sourdough experiments in her home kitchen and how the company grew from local bike delivery in the Bay Area to shipping bread across the country.
2022-11-0830 min
Tent TalkSadie Scheffer on finding your own definition of successOur guest this week is Sadie Scheffer, CEO and founder of Bread SRSLY. Sadie launched her gluten-free sourdough company in her home kitchen in San Francisco back in 2011. While her initial business plan was focused on selling direct at farmers markets in the Bay Area, after giving it a few goes, Sadie decided the market life wasn't for her. Listen along as we chat about gluten-free baking, farmers market trial and error, and how to find your own version of success. This week's episode is made possible by support from Sarah Delevan Consulting.
2022-04-1142 min
Savor and Sage UnpluggedJourneys: Following the Breadcrumbs to Love & LeadershipWhen you think of start-ups in the Bay Area tech companies usually come to mind but Sadie Scheffer’s journey is a little different. Sadie is the founder and CEO of Bread Seriously the Bay Area’s first gluten-free sourdough bread company....Read More
2021-11-0142 min
Honest EcommerceFostering Relationships is Your Secret Superpower | Sadie Scheffer | Bread SRSLYSadie Scheffer (she/her) is the founder and CEO of Bread SRSLY, a gluten-free and vegan sourdough bread company in Berkeley, CA. On this podcast, we talk about mindsets you should have for delegating, how fostering reciprocity brings you success, why you should create brand values, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy gluten-free sourdough bread breadsrsly.com Connect with Sadie linkedin.com/in/sadie-scheffer-9846696a Sign up for Retail Ready by Allison Ball alliball.com/waitlist Get food business coaching and consulting with Sarah Delevan s...
2021-10-1133 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveLead with Your Values with Sadie SchefferWhether you lead a team of one or one hundred, it's critical to think about your role as a leader and how you're going to lead based on your values. For our guest today, that comes down to having the courage to acknowledge past mistakes and use them to learn and grow. Today on the Real Food Brands Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Sadie Scheffer, CEO and Founder of Bread SRSLY, a gluten-free vegan sourdough bread company based in Berkeley, CA. In this episode, we talk about how Sadie leads through...
2020-06-1046 min
Since Sliced BreadBread SRSLY delivers sourdough experience to gluten-free consumersSadie Scheffer started baking gluten-free bread to impress a crush who would become her husband. It worked, and it impressed a lot more people, too. With her gluten-free sourdough, Ms. Scheffer was able to start a small wholesale bakery, Bread SRSLY, Berkeley, Calif. In the past eight years, the bakery has managed its own production, outsourced to a co-manufacturer and brought production back in-house. But its commitment to gluten-free, sourdough has remained consistent.
2020-05-2728 min
Brand New Blueprint by SmoketownBread SRSLY: Sadie Scheffer, Founder & CEOHow does a brand drive epic levels of velocity and loyalty with zero venture capital investment? Many founders assume that equity investment is the only way forward...but most of them will struggle to successfully close a round. With a severe recession looming, fundraising will be harder than ever. That's why this conversation with Sadie Scheffer is so valuable. She is the Founder & CEO of Bread SRSLY, a gluten-free sourdough company that has never raised outside equity investment, despite clearing millions in revenue and driving velocity as high as 100 units per store per week. She explains how she did...
2020-03-2753 min
The Curious EaterSadie Scheffer of Bread SeriouslySadie Scheffer, founder of Bread SRSLY, shares her journey from glass blowing at MIT to starting her own gluten-free bread company. Join a gathering in the Bay Area to hear stories like Sadie's shared live. www.RealFoodRealStories.org
2019-02-0400 min
The Food Startups PodcastEpisode 169 - The technique of self distribution and building strong relationships with buyers - Sadie from Bread SrslySadie Scheffer is the founder and CEO of Bread Srsly, a wholesale sourdough bread company that wants to reunite gluten-free eaters with their beloved sourdough bread. All of their bread rises for more than 12 hours, breaking down hard-to-digest grains and plus, Bread SRSLY gluten-free sourdough contains a host of bioavailable nutrients, promoting digestive health and healing. Sadie has had a different approach to CPG via self-distribution. And she shares how they've made that work, and why it helps attain higher margins while maintaining product integrity. She shares their smart strategy on building long lasting effective r...
2018-11-0547 min
The Navigating Nutrition PodcastEpisode 29 - Bread, SRSLY?!Sadie Scheffer is founder of Bread SRSLY, a gluten-free, dairy-free, and all around allergen-free bread company founded in our backyard, San Francisco. Sadie’s entrepreneurial spirit brought her from selling screen-printed t-shirts, to handmade bicycle clothing, and finally landed her in the bread world, baking and hand-delivering loaves of bread to her gluten-free customers all over San Francisco. In this episode, we sit down with Sadie to talk about growing a business from the ground up, when to ask for help, and the secrets of the bread industry. Find Sadie and Bread SRSLY here: ...
2018-10-0149 min
INspired INsider PodcastBringing a Delicious Gluten Free Bread Alternative to the Marketplace with Sadie Scheffer Founder of Bread SRSLYToday we have Sadie Scheffer founder of Bread SRSLY, it's the Bay area's first gluten-free sourdough bread company. The company began late in 2011 after a bout of gluten-free sourdough experiments in Sadie's home kitchen. The bread is free of any gluten, eggs, dairy, soy, sugar, tree nuts, peanuts, potatoes and some other things I am missing....but I am sure it is not free of good taste! She began to send 40, 60, 100 loaves out into the world, delivered by ladies on bikes. Most weeks she biked 100 miles plus to get the bread out. They are now found in stores all...
2018-08-231h 07INspired INsider Podcast[One Question] Why Product Packaging is so Important with Sadie Scheffer Founder of Bread SRSLYToday we have Sadie Scheffer founder of Bread SRSLY, it's the Bay area's first gluten-free sourdough bread company. The company began late in 2011 after a bout of gluten-free sourdough experiments in Sadie's home kitchen. The bread is free of any gluten, eggs, dairy, soy, sugar, tree nuts, peanuts, potatoes and some other things I am missing....but I am sure it is not free of good taste! She began to send 40, 60, 100 loaves out into the world, delivered by ladies on bikes. Most weeks she biked 100 miles plus to get the bread out. They are now found in stores all...
2018-06-1916 min
We Could Make ThatThe Most Delicious Gluten-Free Bread Known To HumansI happen to think that all food businesses are built on love stories - but the story of Sadie Scheffer's Bread SRSLY takes the cake. Sadie was in grad school on the east coast when her crush moved across the country to SF. Rather than wallow in despair, Sadie dropped out of school and followed him. After a few dates, it became clear that Mr. Right didn't feel the same and the relationship fizzled out. But Sadie was not deterred. She knew the beau of her dreams was gluten-free, so even though she had no culinary background, she decided to try...
2017-03-1851 min