Shows
CMO ConfidentialAuren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEOA CMO Confidential Interview with Auren Hoffman, CEO of SafeGraph, formerly co-founder and CEO of LiveRamp. Auren discusses his belief that vendor management is the most critical skill for the future and why most companies should "rent" a high caliber pool of talent instead of hiring individual executives. Key topics include: thoughts on improving your vendor management skill (with outside law firms as an example); the concept of "scaffolding" developing talent; why he believes procurement is a "negative value" function; and why he would short consulting firm Booz Allen. Tune in to hear why he thinks private equity has...
2025-08-0534 min
Think Like an OwnerAuren Hoffman - Growing Great Data Organizations - Ep.234Ep.234: Alex (@aebridgeman) is joined by Auren Hoffman (@auren). In this episode, I sit down with Auren Hoffman, CEO of SafeGraph and partner at Flex Capital. The conversation centers around Auren’s experiences in running data companies and his insights into the data as a service market. We discuss the slower-than-expected growth in the buyer's market for data, and what it takes for data companies to achieve significant scale, using ZoomInfo as a prominent example. The discussion also covers team management, including hiring and letting go of employees. I highly recommend Hoffman’s podcast 'Wor...
2024-07-231h 00
Fully Occupied107 - A Data Matching Solution for Physical Places | Ft. Auren Hoffman from SafeGraph/PlacekeyAuren Hoffman, CEO of SafeGraph discusses the challenges of data matching and the solution provided by Placekey. He also explores the impact of AI and LLMs on data availability and pricing. Tune in to learn about the benefits of seamlessly joining disparate datasets.
2024-06-2823 min
What the Dev?Entity resolution using Placekey - Episode 246In this episode, News Editor Jenna Barron interviews Auren Hoffman, CEO of SafeGraph, which is one of the founding members of Placekey, a free entity resolution service for physical locations. They discuss why the tool was created, what its uses are, and what features are coming down the line.Learn more about Placekey: https://www.placekey.io/ Learn more about SafeGraph: https://www.safegraph.com/
2024-01-2311 min
GeomobAuren Hoffman: SafeGraphJoining Ed this week is data expert Auren Hoffman. Auren is the founder of SafeGraph, a geospatial company that aggregates geospatial data from multiple sources and sell it to a diverse list of clients. Listen in as Auren explains where the data comes from, how it is used, and the issues around accuracy. They also discuss the business of places data and the type of clients that need it the most. The key, according to Auren, is knowing your customer and building your product with them in mind. Tune in to learn about Safegraph’s Placekey initiative, an entity ma...
2024-01-1534 min
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data AcquisitionUnderstanding Data Businesses | Auren HoffmanIn today’s episode, Erik Torenberg sits down with Auren Hoffman, CEO of SafeGraph, to discuss all things data business like building around products, selling horizontal data, second party data sharing, and much more.Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.coWe're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.co...
2023-12-1257 min
CMO ConfidentialAuren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the RevolutionA CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than...
2023-10-3130 min
Forward Thinking Founders934 - Auren Hoffman (SafeGraph) On Building The Source Of Truth For Physical Places Auren Hoffman is the CEO of SafeGraph. SafeGraph is the most accurate database of global points of interest, curated to power the most innovative applications, platforms, and analytics.
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2023-10-1617 min
The Fort#312 - Alex Bridgeman - Host @ Think Like An Owner - Studying CEO's, Data Businesses, & Chief of Staff RolesAlex Bridgeman is the host of Think Like an Owner, a podcast focused on how the most ambitious CEOs grow great companies. He started the podcast in 2018 while still in college, and the show has led to exciting opportunities like becoming Chief of Staff at HW Media in March 2022 which evolved into a Director of Data Strategy role at Altos Research, a data company acquired by HW Media in December 2022. Alex has a deep passion for content and data and how each can propel a creator into amazing opportunities they wouldn't have otherwise had. ...
2023-10-051h 03The Fort#312 - Alex Bridgeman - Host @ Think Like An Owner - Studying CEO's, Data Businesses, & Chief of Staff RolesAlex Bridgeman is the host of Think Like an Owner, a podcast focused on how the most ambitious CEOs grow great companies. He started the podcast in 2018 while still in college, and the show has led to exciting opportunities like becoming Chief of Staff at HW Media in March 2022 which evolved into a Director of Data Strategy role at Altos Research, a data company acquired by HW Media in December 2022. Alex has a deep passion for content and data and how each can propel a creator into amazing opportunities they wouldn't have otherwise had. ...
2023-10-051h 03
"World of DaaS"Bram Cohen, Founder of BitTorrent and Chia: Decentralization, Data Science & BlockchainBram Cohen is the creator of BitTorrent, which revolutionized digital entertainment and has been downloaded over two billion times.Today, Bram is the founder and CTO of Chia network, which manages the Chia cryptocurrency. Chia uses a unique proof of space model, in contrast to proof or work or proof of stake models like Bitcoin and Ethereum. In this episode of World of DaaS, Bram and host Auren Hoffman discuss a wide range of topics related to technology, data science, and cryptocurrencies. Bram begins by sharing insights into Chia, C...
2023-09-0552 min
Invest Like the Best with Patrick O'ShaughnessyAuren Hoffman - A Deep Dive on DataMy guest this week is Auren Hoffman. Auren is the CEO of Safegraph, which curates data on physical locations. He also founded LiveRamp, a public data connectivity business. Auren knows more about data businesses than almost anyone I know and that is the topic of today’s discussion. We look at the business of data from every angle and finish with a fun masterclass on how to host a dinner party. Please enjoy my conversation with Auren Hoffman. For the full show notes, transcript, and links to mentioned content, check out the episode page here.
2023-03-141h 10
FYI - For Your InnovationThe World of DaaS with Auren Hoffman
With steadily increasing technological advancements and a new way of living with the global pandemic, Data as a service (DaaS) has become a very attractive business model. Taking full advantage of the growing internet is today’s guest, CEO of privately held SafeGraph and the host of The World of DaaS podcast, Auren Hoffman. To paraphrase our guest, SafeGraph sells data about physical places, they sell a collection of facts. Auren’s background as a software engineer launched him into the world of tech, and he explains why he believes DaaS is so important in today’s world. We learn...
2022-11-1051 min
Marketecture: Get Smart. Fast.SafeGraph - Data on physical places for attribution and product integrationAuren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.”For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/safegraph-auren-hoffman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and p...
2022-09-2605 min
"World of DaaS"Christopher Ahlberg: Building a Safer FutureChristopher Ahlberg is the founder and CEO of Recorded Future, a cyberintelligence firm that sold for $780 million in 2019. He formerly co-founded the business intelligence software company Spotfire. Christopher and Auren discuss the global cybercrime landscape, from emerging threats and ransomware gangs to international conflicts and the geopolitics of taking down hackers. They dive into how the US can improve its cyber defenses, both in the public and private spheres, and talk about the sprawling US security apparatus. They also discuss cyber operations in Ukraine and what we can expect from future conflicts.
2022-08-3057 min
"World of DaaS"Terence Kawaja: The Future of AdTechTerry Kawaja is the founder and CEO of Luma Partners, a media and technology investment bank. Terry has advised on over $300 billion in transactions, including some of the biggest deals in media, tech and advertising. Auren and Terry discuss the changes in the markets over the last few months and what they expect from the M&A landscape in the near term. Terry shares his thoughts on the long-term outlook for consolidation in the media and advertising space and where he thinks the next most innovative companies will appear in adtech. Wo...
2022-08-2336 min
Data on the Rocks#1 - Auren Hoffman: Data Disruption, DaaS vs. SaaS, and SafeGraphAuren Hoffman is the Founder & CEO of SafeGraph, an angel investor in over 120 technology companies, and the host of World of DaaS Podcast.
In this episode, Auren and Florin dive deep into how SafeGraph trains their machine learning models for Places Data, how investors should screen for good data companies to invest in, and why now is the right time to start a data business.
Auren's Twitter: https://twitter.com/auren
Auren's LinkedIn: https://www.linkedin.com/in/auren/
SafeGraph: https://www.safegraph.com/
2022-08-221h 22
"World of DaaS"Sheila Heen: How to Navigate Hard ConversationsSheila Heen is the Deputy Director of the Harvard Negotiation Project and the bestselling author of Difficult Conversations. She’s an internationally recognized negotiation coach and trainer. Sheila and Auren discuss how to approach your toughest conversations, including best practices for opening a negotiation, defusing conversations that feel adversarial and giving and receiving better feedback. They also talk about the surprising similarities in tough conversations at work and at home, and how you can use negotiation strategies to throw a better dinner party. World of DaaS is brought to you by SafeGraph. For more episodes, visi...
2022-08-161h 01
"World of DaaS"Cindy Cohn: Who Should Regulate the Internet?Cindy Cohn is the executive director of the Electronic Frontier Foundation, the largest digital rights organization in the world. In this wide ranging conversation, Cindy and Auren touch on a number of topics across the tech space, including privacy on the Blockchain, interoperability and the politics around regulating big tech. They discuss the unintended consequences of privacy protections and what smart regulation should seek to accomplish. Cindy brings a unique perspective to the debate around open access to data and discusses how to think critically about the power that data can un...
2022-08-091h 00
"World of DaaS"Neal Katyal: Taking on the Supreme CourtNeal Katyal is a professor of National Security Law at Georgetown University, a partner at Hogan Lovells law firm, and the former Acting Solicitor General. He has argued 45 cases before the Supreme Court. Neal and Auren look back on the Supreme Court’s most recent term and Neal brings some historical context to the court’s major decisions. They discuss the court’s new balance of power and Neal explains how Supreme Court lawyers can make arguments on the most complex legal issues in under 30 minutes. They also talk about pro...
2022-08-0237 min
"World of DaaS"David Epstein: Never Underestimate the GeneralistDavid Epstein is the author of the New York Times bestsellers “Range” and “The Sports Gene”. Auren and David discuss David’s latest book Range and his counterintuitive ideas about specialization and why generalists are so powerful. They talk about why the 10,000 hours rule is overrated, how specialists get so many major predictions wrong, and how to think about talent and interest in your own career. David also discusses some of the intricacies of genetics in medicine and gives some non-obvious advice for healthy living. World of DaaS is brought to...
2022-07-2649 min
"World of DaaS"Rob Buxton: The State of DaaS (A Market Snapshot)Rob Buxton is a partner at AGC Partners where he specializes in the DaaS and SaaS capital markets. Rob has completed over 300 financings and M&A transactions in his career. Rob and Auren dive into the recent trends in the data-as-a-service (DaaS) sector. They break down the insights from Rob’s recent DaaS sector report and dig into what makes the great data companies great and the broader DaaS M&A landscape. Rob walks through the different types of data companies out there, their respective competitive advantages and TAMs, and how the recent downturn has im...
2022-07-1924 min
The Alternative Data PodcastThe SafeGraph EpisodeIn this episode I’m joined by Auren Hoffman, CEO of Safegraph, Host of 'The World of Daas' Podcast and previously founder of LiveRamp.In our conversation, Auren and I discuss the investment industry’s relationship with data, the future of data discovery, DaaS vs SaaS companies, the regulatory outlook for data and Safegraph’s recent experiences connected with Roe vs Wade. Hosted on Acast. See acast.com/privacy for more information.
2022-07-1144 min
"World of DaaS"Gary Marcus: The Failed Promise of Artificial IntelligenceGary Marcus is the Author of Reboot AI and professor at NYU. Gary and Auren discuss the advancements in and shortcomings of artificial intelligence. They dive into how for AI to be really good, it needs to be built towards human intelligence and gain “Common Sense”, which it lacks today. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.You can find Auren Hoffman on Twitter at @auren and Gary Marcus at @GaryMarcus.
2022-07-0547 min
"World of DaaS"Or Offer: The Mechanics of Data BusinessesOr Offer is Co-Founder and CEO of Similarweb (ticker: SMWB), a digital intelligence data company. Auren and Or dive into how data businesses actually work. They explore the problems every data company faces: build vs. partner, accuracy vs. coverage, how to think about data costs, and how to focus on your core competencies.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.You can find Auren Hoffman on Twitter at @auren and Or at @oroffer.
2022-06-2833 min
"World of DaaS"Antonio Garcia Martinez: A New Approach to RegulationAntonio Garcia Martinez is the NYT best selling author of Chaos Monkeys. He is a senior fellow at the Lincoln Network. Previously, he was the founder of AdGrok and formerly a product manager at Facebook. Auren and Antonio explore the unintended consequences of regulation, the growth of the adtech markets, and frameworks to apply when thinking about privacy. They also dive into Antonio’s pursuit of religion in an increasingly complex modern world. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.
2022-06-2145 min
"World of DaaS"Liv Boeree: Developing a Probabilistic MindsetLiv Boeree is a former world poker champion, a science commentator and content creator, and a philanthropist. Auren and Liv dive into a broad range of topics including poker, probability, societal progress, artificial intelligence and decision-making. Liv has an incredible mind and has thought deeply about the intricacies of life, society and science. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.You can find Auren Hoffman on Twitter at @auren and Liv at @Liv_Boeree.
2022-06-1440 min
"World of DaaS"Jeremy Stanley: How Machines Actually LearnJeremy Stanley is Founder and CTO at Anomalo. Previously, he was VP of Data Science at Instacart. Auren and Jeremy dive into progress in the artificial intelligence field over the past decade and why most people think about AI incorrectly. They also discuss the approaches to building data science teams and the tactics Jeremy has seen work best. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.You can find Auren Hoffman on Twitter at @auren and Jer...
2022-06-0748 min
"World of DaaS"Ryan Breslow: The King vs. The MobRyan Breslow is the Chairman at Bolt, a decacorn online checkout startup. While he’s built one of the fastest growing startups in Silicon Valley, Ryan Breslow is perhaps most famous for his twitter threads about the so-called "Silicon Valley Mob". Auren and Ryan dive into the various claims Ryan made about the Silicon Valley juggernauts like Y Combinator, Stripe and Sequoia. They also dive into company building and the alternative approaches available to young entrepreneurs out there just starting their journey. World of DaaS i...
2022-05-3128 min
Tierra de Hackers53. Tesla, Pre-Secuestro de Cuentas, Honda/Acura y SafeGraphUn investigador descubre cómo abrir las puertas y maletero de un Tesla remotamente y sin interacción por parte de la víctima.
Microsoft publica nuevas técnicas de Pre-Secuestro de Cuentas para comprometer la identidad de usuarios en sitios online, y demuestra que algunas de las mayores plataformas web son vulnerables a estos ataques, entre ellas, Dropbox, LinkedIn, Zoom y algunas redes sociales.
Varios modelos de coches de la marca Honda y Acura son vulnerables a «replay attacks» que permiten a un atacante acceder al coche y arrancarlo remotamente.
SafeGraph, otra empresa de venta de datos de geolocalización de dispositi...
2022-05-251h 25Tierra de Hackers53. Tesla, Pre-Secuestro de Cuentas, Honda/Acura y SafeGraphUn investigador descubre cómo abrir las puertas y maletero de un Tesla remotamente y sin interacción por parte de la víctima.
Microsoft publica nuevas técnicas de Pre-Secuestro de Cuentas para comprometer la identidad de usuarios en sitios online, y demuestra que algunas de las mayores plataformas web son vulnerables a estos ataques, entre ellas, Dropbox, LinkedIn, Zoom y algunas redes sociales.
Varios modelos de coches de la marca Honda y Acura son vulnerables a «replay attacks» que permiten a un atacante acceder al coche y arrancarlo remotamente.
SafeGraph, otra empresa de venta de datos de geolocalización de dispositi...
2022-05-251h 25
"World of DaaS"Glenn Fogel: The Greatest Acquirer in HistoryGlenn Fogel is CEO at Booking Holdings, a juggernaut in the travel industry. Glenn has a remarkable track record of completing successful acquisitions.Auren and Glenn dive into the common pitfalls of M&A, the heuristics to apply when evaluating deals and why acquisitions can be transformative when done right. Glenn walks through the many acquisitions Booking Holdings has done in the travel space and their strategy over the years.They also discuss the experience of being in the travel industry during the pandemic and how Glenn navigated the...
2022-05-2438 min
"World of DaaS"Barry Nalebuff: A Radical New Way to NegotiateBarry Nalebuff is the author of Split the Pie, co-founder of Honest Tea and professor of negotiations at Yale. A big part of the problem with most negotiations is that the parties don’t spend enough time defining the pie and spend too much time bargaining for a larger slice. Barry and Auren discuss tactics that can help you uplevel your negotiation skills 5x. Barry imparts all his wisdom from years of experience in both academia and from when he sold Honest Tea to Coca Cola.
2022-05-1747 min
Firewalls Don't Stop Dragons PodcastGlobal Privacy ControlWhen we surf the web today - on our computers or smartphones - we are mercilessly tracked. Marketing firms and data brokers are hoovering up ungodly amounts of our personal data, selling it, trading it and mining it to derive even more about us. Many offer some way to limit or stop this wanton data collection, but good luck figuring out how - let alone even knowing who to ask. Wouldn't it be nice if you could just click one button and tell everyone to leave you alone? Of course, we tried this a decade ago with Do Not Track...
2022-05-161h 07
"World of DaaS"Joel Myers: The Father of Commercial MeteorologyDr. Joel Myers is the founder and CEO of AccuWeather, one of the oldest weather companies in the world. Weather companies are really data companies at their core. Joel and Auren dive into the early days of commercial meteorology and the challenges of building a business on top of a product that was historically available for free. Joel has dedicated his entire career to AccuWeather and dives into the nuances of weather forecasting and the immense responsibility that comes with the trade. You can find Auren Hoffman (CEO...
2022-05-1039 min
"World of DaaS"Charlie Youakim: The Real Economics of Buy-Now-Pay-LaterCharlie is co-founder and CEO of Sezzle, a $1.2 billion market cap alternative payment platform.Charlie and Auren dive into the unit economics of Buy-Now-Pay-Later (BNPL) businesses, why the “creditization of debit” is the hottest trend, and how underwriting BNPL loans differs from traditional consumer lending.They also explore data’s role in BNPL and how most fintech companies are on the path of becoming neobanks. You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Charlie Youakim at @CharlieYouakim
2022-05-0346 min
"World of DaaS"Jacob Helberg: The New Cold WarJacob Helberg is the author of The Wires of War, senior adviser at the Stanford University Center on Geopolitics and Technology, and co-chair at the Brookings Institution China Strategy Working Group. Jacob and Auren explore the current tension between global superpowers, the dependencies America has on Chinese hardware and infrastructure and potential solutions to reversing these dependencies. They also dive into the generational and cultural rift between Capitol Hill and Silicon Valley and how that’s affecting America’s competitive advantage.You can find Auren...
2022-04-2631 min
"World of DaaS"Bob Moore: Solving the Cold Start ProblemBob Moore is CEO at Crossbeam, a partnerships ecosystem platform. Bob and Auren dive into the challenges of kickstarting a partnership, the prisoner’s dilemma that inherently exists within every new partnership, and ways to solve these issues. They also explore Bob’s learnings as a serial entrepreneur and what he wishes he’d done differently along the way. You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Bob Moore at @robertjmooreWorld of DaaS is brough...
2022-04-1957 min
"World of DaaS"Esther Dyson: Using Data to Revolutionize WellnessEsther Dyson is an investor, journalist, author, and philanthropist. She is the executive founder of Wellville, a nonprofit project focused on improving equitable wellbeing.Esther and Auren discuss the structural problems that drive poor wellbeing across modern society. They dive into potential solutions ranging from improving parenting to the role of government. They also discuss how untapped data about people can potentially revolutionize health and wellness. You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Esther Dyson at @edyson...
2022-04-1434 min
"World of DaaS"Sebastian Mallaby: The Greatest Storyteller in Venture CapitalSebastian Mallaby is the author of The Power Law, a renowned journalist and a senior fellow for international economics at the Council on Foreign Relations. Sebastian and Auren start by discussing the powerful trends in the recent history of Venture Capital. They discuss the rise of the growth funds and crossover funds and the issues with governance that are created as a company grows. They also dive into what makes firms like Sequoia and Benchmark truly special. Sebastian and Auren also review the major macroeconomic crises of the past 40 ye...
2022-04-1257 min
"World of DaaS"David Perell: Building a Personal MonopolyDavid is a blogger, educator and a voracious tweeter. He runs the Write of Passage course on how to become a better writer and communicator. David and Auren dive deep into mimesis, the philosophies of Rene Girard and Peter Thiel, and what it means to be a contrarian. They discuss ways to build a “personal monopoly” and how to stand out in a world where everyone imitates each other. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou...
2022-04-0553 min
"World of DaaS"Dina Srinivasan: Reining in Big TechDina is a writer and researcher who has published extensively on antitrust matters in big tech. She is also a Fellow with the Thurman Arnold Project at Yale University.Dina and Auren discuss how big tech grew to be so powerful and key events in the histories of these companies that created the antitrust issues that exist today. They dive into the inner workings of advertising exchanges and the potential conflicts of interest that exist today. They also explore potential solutions that can increase competition and benefit consumers. ...
2022-03-3135 min
"World of DaaS"Tyler Henritze: Thematic Investing to Predict the FutureTyler Henritze is Head of Strategic Investments at Blackstone Real Estate Americas. Tyler has been with Blackstone since 2004 and has worked on over $100 billion of transactions.Tyler and Auren dive into the history of Blackstone Real Estate and how it transitioned from investing opportunistically to investing thematically. They explore promising assets today that have high potential of generating alpha over the next decade. Tyler also explains the impact the Global Financial Crisis had on the real estate markets and how Blackstone persevered through turmoil. World of DaaS is brought t...
2022-03-2952 min
Screen Wars22. SafeGraph CEO Auren Hoffman on Building a Better BusinessAuren Hoffman, CEO and Chief Historian of SafeGraph, joins Cross Screen Media CEO Michael Beach to share his business growth principles and thoughts on the critical investments you need to build a successful company in our latest Screen Wars Thought Leader Interview. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2022-03-2326 min
Screen Wars Thought Leader Interviews by Cross Screen Media22. SafeGraph CEO Auren Hoffman on Building a Better BusinessAuren Hoffman, CEO and Chief Historian of SafeGraph, joins Cross Screen Media CEO Michael Beach to share his business growth principles and thoughts on the critical investments you need to build a successful company in our latest Screen Wars Thought Leader Interview.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2022-03-2300 min
"World of DaaS"Emiliano Kargieman: Remapping the Entire EarthEmiliano Kargieman is Founder and CEO at Satellogic, a satellite and geospatial data company.Emiliano and Auren discuss the power of low-orbit satellites and how building and deploying satellites has become dramatically more affordable in the past decade. They also discuss promising technologies that will usher in the next generation of satellite companies. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Emiliano at @e...
2022-03-2248 min
"World of DaaS"Tod Sacerdoti: Let’s Talk About Founder CompensationTod Sacerdoti is Founder and CEO at Pipedream, a platform that lets developers connect APIs remarkably fast. Tod and Auren are both serial founder CEOs who dive deep into how go-forward compensation for founder CEOs is way LESS than that of a replacement CEO. They explore ways to solve this problem and tactics founders can employ to restructure their compensation. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of SafeGraph) on...
2022-03-1739 min
"World of DaaS"Javier de la Torre: Building a Killer Go-To-Market StrategyJavier de la Torre is Founder and Chief Strategy Officer at CARTO, a spatial analytics and intelligence platform. Javier and Auren dive into the journey behind CARTO and the tactics Javier used to drive step-function growth for the business through the different stages of its history. Javier explains the role partnerships and self-serve played in their go-to-market strategy and the power behind product-led growth. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Ho...
2022-03-1550 min
"World of DaaS"Peter Platzer: Moore’s Law Strikes the Satellite Industry!Peter Platzer is CEO at Spire, owner and operator of the largest multi-purpose constellation of satellites. Peter and Auren dive into how the satellite industry has evolved over the past few decades, the different types of satellites out there today and what type of analyses are possible with data collected from satellites.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Peter Platzer at @p...
2022-03-0847 min
"World of DaaS"Ann Fudge: Leveling Up Board MeetingsAnn Fudge is the former Chairman and CEO of Young & Rubicam Brands and has served on countless boards. She serves on the boards of GE, Novartis, Northrop Grumman, Unilever, & Infosys. Auren and Ann dive into what makes a good Board of Directors, how companies can make board meetings more efficient and effective, and how to have tough conversations with leadership teams. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of Sa...
2022-03-0334 min
"World of DaaS"Satyen Sangani: We’re Still in the Dark Ages of DataSatyen Sangani, Co-Founder and CEO at Alation, joins World of DaaS host Auren Hoffman. Auren and Satyen discuss the importance of data literacy and ways for the private and public sectors to increase data literacy globally. They also break down key trends in the data science world and how powerful new innovation in the past few years is accelerating growth in the industry.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of SafeGraph) on Twitter...
2022-03-0141 min
Daliana's GameHow to 'predict' the past, geospatial data's use cases, Data-as-a-Service (DaaS), out-of-the-box career advice with the CEO of SafeGraph, Auren Hoffman - The Data Scientist Show #027Auren Hoffman is CEO of SafeGraph: the place for data about physical places. We talked about how to use analytics and machine learning to find truth in data, geospatial data and their use cases, the impact of DaaS, and what he looks for when he develops talents. If you like the show subscribe to the channel and give us a 5-star review. Subscribe to Daliana's newsletter on www.dalianaliu.com/ for more on data science.
Daliana's LinkedIn: https://www.linkedin.com/in/dalianaliu/
Daliana's Twitter: https://twitter.com/DalianaLiu
Auren's...
2022-02-241h 26
"World of DaaS"Gabe Rogol: A Masterclass in Demand GenGabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.If you are building a sales or marketing function, this episode is a must listen. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren H...
2022-02-2244 min
"World of DaaS"Alex Dalyac: The Secret to Building a Computer Vision UnicornAlex Dalyac, co-founder and CEO of Tractable AI, joins World of DaaS host Auren Hoffman. Tractable offers artificial intelligence to help people repair, protect & sell their vehicle & home. Auren and Alex dive into the mechanics of building an AI product in insurance, how to build a successful data co-op, and the challenges startups face when going global. They also explore the journey of building a company and how to navigate the tough moments. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts...
2022-02-1532 min
"World of DaaS"Jonathan Levin: The Blockchain ArchivistJonathan Levin, Co-Founder and Chief Strategy Officer at Chainalysis, joins World of DaaS host Auren Hoffman. Auren and Jonathan dive into the importance of understanding transactions on the blockchain, how challenging it is to establish a data co-op, and what it’s like to build a data company in crypto. They also chat about how data companies are misunderstood and can’t be viewed from the SaaS lens.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO...
2022-02-0845 min
"World of DaaS"Tom Goldstein: The Art of Supreme Court AdvocacyTom Goldstein, Supreme Court litigation expert, co-founder of SCOTUSblog, and professor at Harvard Law School joins World of DaaS host Auren Hoffman. Auren and Tom dive into approaches to Supreme Court advocacy and data’s role in legal decision making. They also cover the Google v. Oracle case and its impact on technology for years to come. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of SafeGraph) on Twitter at @aure...
2022-02-0133 min
"World of DaaS"Julia Galef: How to be Wrong CorrectlyJulia Galef, co-founder of the Center for Applied Rationality, host of the podcast Rationally Speaking, and author of The Scout Mindset joins World of DaaS host Auren Hoffman. Auren and Julia explore building a scout mindset as defined in Julia’s new book, why embracing being wrong is important and tactical approaches to shifting your mindset. They also cover how entrepreneurs approach risk and how the scout mindset manifests in unique ways across different professions. World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts...
2022-01-2544 min
"World of DaaS"Dan Doctoroff: Where the Sidewalk LeadsDan Doctoroff, Founder and CEO of Sidewalk Labs and former CEO of Bloomberg joins World of DaaS host Auren Hoffman. Dan was also formerly the Deputy Mayor of Economic Development for New York City during the Michael Bloomberg administration and Managing Partner at the private equity firm Oak Hill Capital Partners. Auren and Dan dive into how cities are formed and how they can leverage data about the physical world to operate better. They also cover Sidewalk Labs’ unique business structure (including its affiliation with Google’s parent company Alphabet) and how D...
2022-01-1836 min
"World of DaaS"Richard Haass: Why We Need More Global CoordinationRichard Haass, President of the Council on Foreign Relations talks with World of DaaS host Auren Hoffman. Richard previously served as Director of Policy Planning for the US State Department, was President George W. Bush's special envoy to Northern Ireland and Coordinator for the Future of Afghanistan, and is the author of 14 books, most recently of "The World: A Brief Introduction". Auren and Richard dive into the increasing importance of globalization, the role of data in foreign policy, and the evolution of the US's foreign policy over the last 20 years. They also dive into numerous topics that th...
2021-11-0246 min"World of DaaS"Godard Abel (CEO of G2): Defining Software CategoriesGodard Abel, CEO of G2, talks with World of DaaS host Auren Hoffman. G2 is a software marketplace, valued at $1.1B that helps people make software decisions based on peer reviews. Auren and Godard cover how G2 took on the very hard task of creating software categories, unintentionally built a hard-to-replicate, revenue-generating data product, and mastered the art of SEO. They also discuss why Venture Capital wasn't ready to invest in G2 at the time of its founding, the advantages of being a multi-time founder, how to identify and grow leaders, and more. World of...
2021-10-1447 min"World of DaaS"Niall Ferguson: Writing History with DataTechnology drives many transformations in how humans interact. Yet, very few people working in technology spend time studying the past. Niall Ferguson believes that we would better understand today's burning issues in technology if we thought about them with a historical framework. Niall Ferguson is the Milbank Family Senior Fellow at the Hoover Institution, a public policy think tank within Stanford University. Niall is also an historian, columnist at Bloomberg, and author of 17 books.Auren and Niall explore early examples of virality in the 16th and 17th century, data's role in writing and understanding history...
2021-10-0856 min"World of DaaS"Dean Stoecker (Founder of Alteryx): 20 Year Journey to Successful IPODean Stoecker, co-founder and former CEO of Alteryx, talks with World of DaaS host Auren Hoffman. Alteryx is a $5 billion market cap data analytics automation platform. Alteryx knew that digital transformation would be driven by workers in every functional area of a business, from Sales Ops to FP&A to supply chain, and not just the PhD-trained statisticians. So they built a platform that allowed for code-free and code-friendly approaches to the entire analytics continuum. Auren and Dean explore the rise of the citizen data scientist, how Alteryx defined the analytics space, and how they built a...
2021-10-0146 min
ericmckay4 's Listen LaterDaniel Gross (CEO of Pioneer): Why Energy is the Best Predictor of Talent Podcast: "World of DaaS" (LS 44 · TOP 1% what is this?)Episode: Daniel Gross (CEO of Pioneer): Why Energy is the Best Predictor of TalentPub date: 2021-09-24Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationSpotting talent is really hard. Identifying A-players can feel impossible. Peter Thiel has one of the best interview questions for identifying talent, “What important truth do very few people agree with you on?” But Daniel Gross disagrees. Daniel believes easygoing questions like “What movies do you like to watch?” elicit more telling responses.
2021-09-2858 min"World of DaaS"Daniel Gross (CEO of Pioneer): Why Energy is the Best Predictor of TalentSpotting talent is really hard. Identifying A-players can feel impossible. Peter Thiel has one of the best interview questions for identifying talent, “What important truth do very few people agree with you on?” But Daniel Gross disagrees. Daniel believes easygoing questions like “What movies do you like to watch?” elicit more telling responses.Daniel Gross is the CEO of Pioneer, a reimagined version of the startup accelerator focused on identifying, motivating, and enabling the next wave of founders. Daniel previously founded Cue, which was acquired by Apple, and was a partner at Y Combinator. Daniel co-authored with Tyler Co...
2021-09-2458 min"World of DaaS"Tyler Cowen: Identifying Talent and Measuring Organizational CapitalTyler Cowen, Chair of Economics at George Mason University, talks with World of DaaS host Auren Hoffman. Tyler is the host of the Conversations with Tyler podcast, blogger at Marginal Revolution, and author of several books. Auren and Tyler discuss how the last year drove the end of the Great Stagnation, society’s newfound appreciation for big business, why Tyler thinks economists’ use of data is overrated, how to spot talent, why organizational capital would be one of the most valuable data sources, and so much more. World of DaaS is brought to you by Safe...
2021-09-1743 min"World of DaaS"Daniel Yanisse (CEO of Checkr): Building a Fairer Future of WorkDaniel Yanisse, CEO of Checkr, talks with World of DaaS host Auren Hoffman. Checkr is a $4.6 billion market cap dollar company automating background checks. Auren and Daniel discuss the legacy system for running background checks, why it was the perfect market for a startup, how Checkr approached channel partnerships and international expansion, and its recent shift to B2C. They also discuss Checkr’s mission to build a fairer future of work.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of Sa...
2021-09-1056 min"World of DaaS"Sinan Aral: Solving Social Media Market FailuresSinan Aral, Professor of Management, Marketing, IT and Data Science at MIT, talks with World of DaaS host Auren Hoffman. Sinan is also the director of the MIT Initiative on the Digital Economy, founding partner of Manifest Capital, and the author of the book “Hype Machine”. Auren and Sinan discuss why social media networks are optimized to connect users with like-minded people, what creates viral content, and how to solve market failures in social media. They also discuss the future of Wall Street Bets and why it will likely remain part of our investment landscape.Worl...
2021-09-0249 min"World of DaaS"Hayden Brown (CEO of Upwork): Owning the Work MarketplaceHayden Brown, CEO of Upwork, talks with World of DaaS host Auren Hoffman. Upwork is a $6 billion market cap workplace company. Auren and Hayden cover how the COVID-19 pandemic massively accelerated the freelance market, Upwork’s strategy to become the single destination for all work-related needs, and various other examples of successful marketplaces. They also discuss Upwork’s proprietary dataset that provides unique insight into the labor market and how Upwork is working to make more of this information publicly available.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts...
2021-08-2644 min"World of DaaS"Glen Weyl: Reimagining Democracy with Quadratic Funding and Quadratic VotingGlen Weyl is Microsoft Office of CTO Political Economist & Social Technologist, founder of RadicalXChange, and author of “Radical Markets: Uprooting Capitalism and Democracy for a Just Society”.Glen is reimagining democracy with two revolutionary concepts -- quadratic voting and quadratic funding. Auren and Glen cover how quadratic voting and quadratic funding can revitalize collective decision-making, current applications of both concepts, and how they can be used by corporations. They also explore why accessing high-quality data is so hard and what businesses can do to significantly improve their data accuracy.World of DaaS is brought to you...
2021-08-1942 min"World of DaaS"Will Marshall (CEO of Planet): Building a Data Company in SpaceWill Marshall, co-founder and CEO of Planet, talks with World of DaaS host Auren Hoffman. Prior to Planet, Will served as a Scientist at NASA/USRA. Planet is a data business that operates hundreds of orbiting satellites that capture images of the entire world daily. Will and Auren cover Planet’s proprietary methods of building a dataset in space, how satellite imagery is used by numerous industries, the benefits of running a data business, Planet’s plan to go public later this year, and more.World of DaaS is brought to you by SafeGraph. For more episodes, visi...
2021-08-1146 min"World of DaaS"Byrne Hobart: Why Airline Loyalty Programs Are Really Just FinTech CompaniesByrne Hobart, Author of The Diff talks with World of DaaS host Auren Hoffman. The Diff is a top newsletter that covers inflection points in finance and technology. Byrne previously worked in data-driven equity research and online marketing. In 2020, Byrne published an article stating that airline loyalty programs are worth more than the airlines themselves. These programs have been key to the airline industry's survival. Byrne and Auren dive in. They break down the mechanics of airline loyalty programs, reveal how airlines survived the pandemic, share lessons that cryptocurrencies can learn from airline loyalty programs, and more.
2021-08-0554 min"World of DaaS"Susan Athey: Tech Economists, Machine Learning, and CausationSusan Athey, The Economics of Technology Professor at Stanford's Graduate Business School, talks with World of DaaS host Auren Hoffman. Susan serves as the Founding Director at Stanford's Golub Capital Social Impact Lab, using technology and social science to improve the effectiveness of social sector organizations, and is a Research Associate at the National Bureau of Economic Research. Athey was the first Chief Economist at Microsoft. She's also on the Board of Directors of Expedia, Lending Club, Ripple, Rover, Turo, and more. Susan and Auren dive into the role of tech economists, machine learning, and causal inference. ...
2021-07-2955 min"World of DaaS"Scott Stephenson (CEO of Verisk): How Data Sharing Transformed InsuranceScott Stephenson, CEO of Verisk (NASDAQ: VRSK), talks with World of DaaS host Auren Hoffman. Verisk Analytics is a $28 billion market cap data analytics company. Scott joined Verisk from BCG in 2001, was promoted to CEO in 2013, and doubled Verisk’s annual revenue to almost $3 billion since then. Auren and Scott discuss Verisk’s founding as a nonprofit, its role as one of the first InsureTech companies, how data sharing transformed the insurance industry, what went into building a successful data contributory model, and more.World of DaaS is brought to you by SafeGraph. For more episodes, visit safe...
2021-07-2259 min"World of DaaS"Henry Schuck (CEO of ZoomInfo): Building A Billion Dollar Data CompanyHenry Schuck, CEO of ZoomInfo (NASDAQ: ZI), talks with World of DaaS host Auren Hoffman. ZoomInfo is a $17 billion market cap B2B data company and one of the only billion dollar data companies that have been created in the last 20 years. Auren and Henry cover ZoomInfo’s origination, how it differentiated itself in an already crowded market, best practices on building a contributory network, ZoomInfo's unique acquisition strategy, and more.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of SafeGraph) on...
2021-07-1455 min"World of DaaS"Will Lansing (CEO of FICO): Power of Data StandardsWill Lansing, CEO of FICO (NYSE:FICO), talks with World of DaaS host Auren Hoffman. Will previously served as the CEO of InfoSpace, ValueVision Media, NBC Internet, and Fingerhut and a partner at General Atlantic Partners, a global private equity firm. He also co-authored the DaaS Bible 2.0. Auren and Will dive into data standards, the relationship between analytics and data companies, and how FICO successfully transformed their score into a currency.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of SafeGraph...
2021-07-0143 min"World of DaaS"Stephen Orban: Data Marketplace Innovation at AmazonStephen Orban, GM of the AWS Marketplace, talks with World of DaaS host Auren Hoffman. Stephen previously served as the GM of the AWS Data Exchange and CIO of Dow Jones. He’s also the author of Ahead in the Cloud: Best Practices for Navigating the Future of Enterprise IT. Auren and Stephen cover the launch of AWS Data Exchange, Amazon’s role as an industry-wide innovator, the advantages of Amazon’s leadership principles, and what the future of data discovery could look like.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegr...
2021-06-1044 min"World of DaaS"Hilary Mason: Rise of Data ScienceHilary Mason, CEO of Hidden Door and data scientist in residence at Accel Partners, talks with World of DaaS host Auren Hoffman. Hilary previously co-founded Fast Forward Labs, which was acquired by Cloudera, and served as the Chief Scientist at bit.ly. Auren and Hilary explore how data science has progressed in the past decade, the role of data science in an organization, and data ethics.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts You can find Auren on Twitter at @auren
2021-06-0946 min"World of DaaS"Jack Dangermond: Building EsriJack Dangermond, founder and CEO of Esri, talks with World of DaaS host Auren Hoffman. Esri is the global market leader in GIS and location intelligence with over $1 billion in revenue. Auren and Jack discuss Esri's history, its unique organizational structure, pioneering in a specific space, the relationship between software and geospatial data, and more.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren
2021-06-0950 min
DeepMacro: Future of FinanceGeolocation Data (w/Auren Hoffman, CEO of SafeGraph)Today we speak with Auren Hoffman, the CEO of SafeGraph. SafeGraph is a geospatial data company working to understand the physical world and how people interact with it. SafeGraph data has been used during covid to answer questions like whether it is safer to go to a coffee shop or the gym. It’s also been used by the Dallas Fed and a large number of public and private institutions.
The Content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advi...
2021-02-1721 min
The Marketing RapportSafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystemIn this episode of Identity Revolution, Auren Hoffman, SafeGraph CEO and LiveRamp co-founder, talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory Davis, discuss the expansion of companies offering different services, tools, and analysis within the data world. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This po...
2021-02-0918 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 413: How to Build a Unicorn in 8 Simple Steps with Auren Hoffman, CEO @ SafeGraph Join four-time Founder and CEO Auren Hoffman as he breaks down how businesses can become the right model for explosive growth, emulate their strategy, and join the path to Unicorn potential in eight simple, hand-made steps. This episode is an excerpt of Auren’s session at SaaStr Scale. You can view the full video here: https://youtu.be/d6tnt2a12ZY Transcript: https://www.saastr.com/saastr-podcast-413-with-safegraph-ceo-auren-hoffman-how-to-build-a-unicorn-in-8-simple-steps/ If you don't have a SOC 2 report, you aren't going to be able to sell to major customers. Secureframe helps startups get and ma...
2020-12-2951 min
Tech EnabledHow SafeGraph Measures Mobility During COVIDIn March, Governors enacted a sweeping set of actions to increase social distancing to help slow the spread of COVID-19. The open question was whether people would heed these measures. The answer came from SafeGraph which has a dataset of foot traffic for 5 million businesses and organizations including 5,500 retail chains and 3 million small businesses. Safegraph is providing free access of some of their datasets to help researchers, non-profits, and governments respond to COVID-19 and support their economic recoveries. So far, more than 1,000 organizations including the CDC are already in the Safegraph data consortium. We are...
2020-11-2017 min
The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geographyCOVID-19 Spatial Research
DEREK OUYANG is a Lecturer at Stanford University where he and his team are using spatial data to help explain the COVID-19 case growth.
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2020-08-1939 min
The Marketing StirAuren Hoffman (SafeGraph) - Teaching You How To LoseIn this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta chat with Auren Hoffman, CEO of SafeGraph, and former co-founder and CEO of LiveRamp. Auren discusses supporting employees and customers alike while they’re stuck at home, the future of industry conferences and events, and why you should never begin an email by saying “I hope you are well.” Give it a listen.
2020-05-1946 min
Software Engineering DailySocial Distancing Data with Ryan Fox SquireSocial distancing has been imposed across the United States. We are running an experiment unlike anything before it in history, and it is likely to have a lasting impact on human behavior. By looking at location data of how people are moving around today, we can examine the real-world impacts of social distancing.SafeGraph is a company that provides geospatial location data to be used by developers and researchers. Much of their data is aggregated from cell phone GPS pings which identify where anonymized users are in the world. This data set provides the basis for SafeGraph’s...
2020-05-1146 min
Bellingham PodcastEp. 151 "Quarantine Chronicles" Vol.3Welcome back everyone, it has been a fortnight since AJ and Chris have chatted on the mic, and on this episode the recap what they are doing and hearing in the community with the stay-at-home orders within Whatcom and Washington state. Even for technologists, technical issues can arise, so forgive some of the spotty audio and bandwidth issues they had in recording this episode. Zulu Time Podcasts (https://anchor.fm/The_zulu_time_podcas/episodes/The-ZT-Podcast-Episode-10Watches--Podcasts-and-All-Things-PNW-ed4d4p/a-a20ii6i) - “...a watch podcast focusing on military watches, both modern and vintage which have been and ar...
2020-04-2534 minSoftware Engineering DailyLocation Data with Ryan Fox SquirePhysical places have a large amount of latent data. Pick any location on a map, and think about all of the questions you could ask about that location. What businesses are at that location? How many cars pass through it? What is the soil composition? How much is the land on that location worth?The world of web-based information has become easy to query. We can use search engines like Google, as well as APIs like Diffbot and Clearbit. Today, the physical world is not so easy to query, but it is becoming easier. Location data as...
2020-03-1653 min
Cloud Engineering Archives - Software Engineering DailyReplicated Software Delivery with Grant Miller and Marc CampbellDistributed systems are required to run most modern enterprise software. Application services need multiple instances for scalability and failover. Large databases are sharded onto multiple nodes. Logging services, streaming frameworks, and continuous integration tools all require the orchestration of more than one server.
Deploying a distributed system has historically been difficult because the nodes of the system must be managed by the underlying infrastructure. If I have a distributed database that I want to deploy, the complexity of that deployment is going to be different depending on whether I am running on AWS, or VMware, or my...
2020-01-281h 03
Business and PhilosophyMattermost with Ian Tien
Chat systems have been a part of software development for decades. Older systems like Pidgin and Yammer were surpassed by newer systems like HipChat. And when Slack was created, it quickly became a part of most software companies. But Slack does not fulfill the needs of every company.
Mattermost is an open-source chat system. Mattermost can be configured to work within enterprises that have strong constraints around compliance and data governance. Whereas Slack is a SaaS product that requires users to send their data to the cloud servers managed by Slack, Mattermost allows the enterprise...
2020-01-2744 minBusiness and PhilosophyWebflow Engineering with Bryant Chou
Webflow is a visual programming tool used by designers, developers, and other technical users. Webflow is a leader in the “low code” or “no code” category of software tools that has become prominent in the last few years.
Webflow has been years in the making. In a previous show with Webflow CEO Vlad Magdalin, he told the story of being heads down on Webflow, steadily working through the engineering problems that stood between him and his vision of a visual programming environment.
In the early days, it was unclear who would even want to use We...
2020-01-211h 04Business and PhilosophySoftware Media with Tim O’Reilly
Software has changed the way the world functions. The rapid pace of change has made it difficult to know how to navigate the new world. Knowledge workers who want to keep advancing in their careers develop a strategy of continuous learning in order to adapt to these changes.
O’Reilly Media has existed for almost 40 years, providing resources for the technical consumer. As O’Reilly has expanded its product line from books to conferences to online learning, the business has grown slowly but steadily. That business trajectory stands in contrast to many of the software comp...
2020-01-201h 10The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geographyBuilding geospatial truth setsCollecting and validating geospatial data for every commercial location in the USA and Canada is not an easy task. It requires aggregation of data from multiple sources and formats. This data then needs to be validated and decisions need to be made about which data sources represent the truth in the case of conflicting data. Safegraph does this weighing datasets based on certain criteria and using a voting system.
Safegraph Data Blog -- Cool GIS data stories from SafeGraph
SafeGraph Data Bar -- If you want to try SafeGraph data, you can use the code Mapscaping for $500 free da...
2019-11-2038 min
The Remarkable SaaS PodcastProduct Innovation: The power of data: Fueling ingenuity as the core gauge of innovationThis podcast interview focuses on the fuel that drives today’s product innovation: Data. My guest is Auren Hoffman, CEO of SafeGraph
Auren is an American entrepreneur, angel investor and author. He founded his first company, Kyber Systems, in his junior year at UC Berkeley, as a way to pay for school. He sold that company in 1997. From there he founded BridgePath (sold in 2002), became the chairman of Stonebrick Group, cofounded Rapleaf in 2006 and left in 2012 to run the Rapleaf spinoff called LifeRamp, which became the largest middleware company that connects marketing applications. In 2014 he sold his company to Acxiom fo...
2019-10-1440 min
Square One: Conversations with the Best in Business39: Auren Hoffman, CEO LiveRamp and SafeGraphToday’s guest is Auren Hoffman, Former CEO of LiveRamp and current CEO of Safegraph. Auren has had one of the most storied careers of SaaS founders in the Valley and is known for having an often unique and contrarian perspective. In this conversation we discussed why the best businesses are at the intersection of value creation, personal advantage and a contrarian perspective; whether businesses should target niches or broad markets; and the advantages of being older as computing power becomes more powerful.
2019-09-2634 min
Grow with QuoraQuora is Like an Organized Dinner Party - Auren Hoffman, CEO of SafeGraphThis week we're joined by Auren Hoffman, CEO of SafeGraph, to talk about why he thinks Quora is like an organized dinner party. This episode gets to the heart of a core Quora principle, "Be Nice, Be Respectful", which requires that people treat other people on the site with civility, respect, and consideration.
A few insights from the episode:
Write about subjects where you have a unique perspective and upvote good answers
Why he likes reading answers and consuming content on a variety of topics
Why Quora is great for personal use
Connect...
2019-07-3000 min
Greatest Hits Archives - Software Engineering DailySafeGraph with Auren Hoffman
Machine learning tools are rapidly maturing. TensorFlow gave developers an open source version of Google’s internal machine learning framework. Cloud computing provides a cost effective, accessible way of training models. Edge computing allows for low latency deployments of models.
But even if you are a kid with a laptop who has learned all the machine learning algorithms, read all of the deep learning textbooks, and figured out how to use AWS, all of the tooling and education in the world doesn’t change the fact that you still need data to build models.
Th...
2018-04-181h 10
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 135: Auren Hoffman on Why Raising Prices Is Not A Good Idea, How Fewer Employees Can Mean Fast Growth & Why The CEO Must Never Delegate HRAuren Hoffman is the Founder & CEO @ Safegraph, the startup that is unlocking the world’s most powerful data so that machines and humans can answer society's toughest questions. They have backing from likes of Naval Ravikant and prior guests of the show including SignalFire, IDG Ventures and David Rodnitzky just to name a few. Prior to Safegraph, Auren has an astonishing 5 successful exits under his belt with one being, LiveRamp (sold to Acxiom for $310m in 2014). If that was not enough, Auren is also a prolific angel investor with a portfolio including the likes of ThumbTack, Rainforest QA, Brightroll...
2017-07-2425 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 135: Auren Hoffman on Why Raising Prices Is Not A Good Idea, How Fewer Employees Can Mean Fast Growth & Why The CEO Must Never Delegate HRAuren Hoffman is the Founder & CEO @ Safegraph, the startup that is unlocking the world’s most powerful data so that machines and humans can answer society's toughest questions. They have backing from likes of Naval Ravikant and prior guests of the show including SignalFire, IDG Ventures and David Rodnitzky just to name a few. Prior to Safegraph, Auren has an astonishing 5 successful exits under his belt with one being, LiveRamp (sold to Acxiom for $310m in 2014). If that was not enough, Auren is also a prolific angel investor with a portfolio including the likes of ThumbTack, Rainforest QA, Brightroll an...
2017-07-2425 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 086: Why You Have To Focus On A Tiny Market & How to Sell That Market To VCs with Auren Hoffman, Founder @ Safegraph & LiveRampAuren Hoffman is best known for being the former CEO and Founder @ LiveRamp, the leading data onboarder that was acquired by Acxiom for $310m. Today’s talk focuses on the 5 core lessons Auren took from that incredible journey with LiveRamp. Auren was also an angel investor and board member at BrightRoll, prior to it’s $610m acquisition by Yahoo. Today, he is the CEO at SafeGraph, the startup that is unlocking the world’s most powerful data so that machines and humans can answer some of society’s toughest questions. In Today’s Episode You Will Learn: What i...
2017-01-0221 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 086: Why You Have To Focus On A Tiny Market & How to Sell That Market To VCs with Auren Hoffman, Founder @ Safegraph & LiveRampAuren Hoffman is best known for being the former CEO and Founder @ LiveRamp, the leading data onboarder that was acquired by Acxiom for $310m. Today’s talk focuses on the 5 core lessons Auren took from that incredible journey with LiveRamp. Auren was also an angel investor and board member at BrightRoll, prior to it’s $610m acquisition by Yahoo. Today, he is the CEO at SafeGraph, the startup that is unlocking the world’s most powerful data so that machines and humans can answer some of society’s toughest questions. In Today’s Episode You Will Learn:
2017-01-0221 min