Shows
The Unconventional Brand Scientist. Unveiling Clarity.Othaim Market’s Brand Dilution ( A lesson in how not to expand)In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this strategy is a textbook case of brand dilution, how it’s confusing the market, and what Othaim should do to save itself before it’s too late. If you want the brutal truth about what’s wrong with Othaim Market’s approach, this is the episode you need to hear.2024-10-1804 minThe Unconventional Brand Scientist. Unveiling Clarity.The OneWord ModelIn this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand clarity by centering on one word that defines their essence, building stronger relationships with customers, and ensuring consistency across every stage—from product creation to customer retention. Join me as I share insights on how this approach can transform not only your brand strategy but also elevate customer experiences to new heights.2024-10-1404 minThe Unconventional Brand Scientist. Unveiling Clarity.Brand ClarityExplore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions. From industry giants like Apple and Nike to regional leaders such as Almarai, learn how these brands leverage clarity to stand out in competitive markets. Dive into actionable insights and case studies that showcase the impact of clarity on brand identity and consumer loyalty. Visit Baaghil Brand Advisory (http://www.baaghilbrandadvisory.com) to delve deeper into mastering your brand’s cl...2024-07-0411 minThe Unconventional Brand Scientist. Unveiling Clarity.The Rise of AI and Personal Brand.Welcome to *Brand Scientist*, the podcast where we explore the science behind building and managing great brands. I'm Baaghil, your host and brand scientist.
In today's episode, titled "AI and Personal Brand," we're delving into a fascinating topic at the intersection of artificial intelligence and personal branding. We'll be discussing how the landscape of branding is evolving, particularly the shift from organizational branding to personal branding.
As individuals increasingly become brands themselves, showcasing their skills and expertise, we'll explore the key skills, especially soft skills, that are essential for personal branding success. Additionally, we'll examine the role that AI is...2024-03-2510 minThe Unconventional Brand Scientist. Unveiling Clarity.Visualizing Success: The Power of Business Models and Brand StrategyI appreciate business models and brand strategy more when they're not just written down but visualized. They take on a tangible reality in your mind before you launch your business or introduce your brand. This has consistently proven effective for me.
The crucial aspect is the realism. If your business model lacks coherence or a logical progression reflecting its purpose and direction, it won't succeed. Simply having it on paper without visualization doesn't make it a reality.
Similarly, for a brand, if you can't picture the idea and its unique values as a concept that personifies the business, the true...2023-12-2509 minThe Unconventional Brand Scientist. Unveiling Clarity.Rebrand Vs RepositioningDiscover why a brand is at the heart of a business, not merely an aspect of marketing. Beware that terms like "rebrand" and "rebranding" can sometimes be used by branding agencies to extract extra fees. If you're unsure about how brand operates, consider enlisting the expertise of a professional to provide guidance before you invest your hard-earned efforts into it.2023-10-0616 minThe Unconventional Brand Scientist. Unveiling Clarity."Navigating the Brand Journey: Unveiling the Value Chain and Customer Experience"Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and success of brands. Join us as we explore the strategies, insights, and stories that drive brands forward and create meaningful connections with customers. Get ready to embark on a journey of discovery, where we uncover the secrets behind building remarkable brands that resonate and thrive in today's ever-evolving landscape.2023-08-2505 minThe Unconventional Brand Scientist. Unveiling Clarity.What motivated me to write my book the origin?Once you hide your origin you intend to lie about everything2023-03-0921 minThe Unconventional Brand Scientist. Unveiling Clarity.An interview with Rayanah Alhussaini who took my personal brand programThis twenty five years old Saudi who works as a talent accusation analyst is the future of HR. At Twenty five she's turning heads at work and with her stakeholders. Listen for yourself and judge2023-02-2617 minThe Unconventional Brand Scientist. Unveiling Clarity.Dr Mohamed Hafiz Brand JourneyAn interview with Mohamed Hafiz who to my personal brand program.2023-02-1717 minThe Unconventional Brand Scientist. Unveiling Clarity.Race and citizenship are two different things.Let's learn why everyone needs to remain authentic to his brand.2023-01-2419 minThe Unconventional Brand Scientist. Unveiling Clarity.The Personal Brand Stories of 2022Listen to the stories of those who took my program.2023-01-1913 minThe Unconventional Brand Scientist. Unveiling Clarity.Personal Brand in the era of ChatGPT ( Ai)Ai will take over all the basic work and as a subject matter expert, you need your personal brand.2023-01-1206 minThe Unconventional Brand Scientist. Unveiling Clarity.Eradicate Fear!Fear is the enemy of brand growth.2022-12-0406 minThe Unconventional Brand Scientist. Unveiling Clarity.The Power of Personal BrandPlease listen to this episode and find out the truth.2022-10-2510 minThe Unconventional Brand Scientist. Unveiling Clarity.Battle the MythBrand misconception is a long battle and probably an endless battle but we must continue to raise awarness.2022-10-2408 minThe Unconventional Brand Scientist. Unveiling Clarity.The School of FMCG marketing.You cant approach all industries through one school of Marketing, listen to this episode and learn the differences.2022-09-0606 minThe Unconventional Brand Scientist. Unveiling Clarity.Why do most startups suffer on brand? I found the solution.Find the key reasons why most startups and SMEs fail on brand.2022-07-2208 minThe Unconventional Brand Scientist. Unveiling Clarity.Brand Strategy for StartupsMost startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert.2022-07-1909 minThe Unconventional Brand Scientist. Unveiling Clarity.Celebrate who you are ( Personal Brand)You are much greater than the title you carry or the place you graduated from.2022-07-1706 minThe Unconventional Brand Scientist. Unveiling Clarity.A personal brand is far more important than ever.In a crowded digital world, you are followers of those who claim to be a brand. You are the source of their equity and income, why not you? Time to change this narrative.2022-07-0308 minThe Unconventional Brand Scientist. Unveiling Clarity.It's not the size of your social followers that determines your personal brand, it's you.I often hear that you need to be pretty to be a brand. It's false, you need values that impact others to become a brand. Listen to this episode.2022-05-2406 minThe Unconventional Brand Scientist. Unveiling Clarity.Personal Brand " Avoid the Clutter"If you continue to think that a personal brand is aesthetic, you'll fail. Listen to this episode and share to spread the right knowledge.2022-05-2305 minThe Unconventional Brand Scientist. Unveiling Clarity.Personal Brand EraIf you think you'll wait to build your personal brand think again, it's getting hard out there.2022-02-2108 minThe Unconventional Brand Scientist. Unveiling Clarity.AuthenticityPersonal Brand is not showbiz requires great commitment and change. Listen to this episode.2022-01-3108 minThe Unconventional Brand Scientist. Unveiling Clarity.Your Personal VisionTime to invest in you and set yourself free!2022-01-2309 minThe Unconventional Brand Scientist. Unveiling Clarity.Innovate and SustainIf you innovate, you need to sustain the innovation before you go through new changes.2022-01-2207 minThe Unconventional Brand Scientist. Unveiling Clarity.Zoom had Skype for breakfastThe power of embracing change and adapting to new norms.2022-01-1807 minThe Unconventional Brand Scientist. Unveiling Clarity.Get brand right to impact cashflowWithout business logic and the science of brand don't expect much.2022-01-1808 min
The Business InfluencerMarketing vs Branding | Episode 21Welcome to The Business Influencer Podcast where we interview and explore the success stories of entrepreneurs, business leaders, senior policymakers and get insights from thought leaders around the issues of the day.
In this episode, our host interviews Said Baaghil, Global Brand expert and author. We discuss: the difference between marketing and branding, who is responsible for the maintenance of a brand and is it possible to measure a brand? We also explore the definition of a 'personal brand' and its importance.
Credits:
Host - Ninder Johal DL
Production - Simren...2021-06-1658 minThe Unconventional Brand Scientist. Unveiling Clarity.رساله محب.لا أستطيع أن أشرح مدى حبك يا إخواني وأخواتي العرب2021-04-0910 minThe Unconventional Brand Scientist. Unveiling Clarity.Brand lost in definition.The brand is composed out of many elements but remains to be lost in the journey. Listen to this episode!2021-04-0714 minThe Unconventional Brand Scientist. Unveiling Clarity.Back 2 Basics, What is Market Positioning?Positiong is a strategy not an advertising fluffy words. Positioning guides you across all marketing mix to cut through the clutter.2021-02-0418 minThe Unconventional Brand Scientist. Unveiling Clarity.Season One of Episode One of MeaningMarylin is inspiring. She created her space and found her meaning. Meaning brings guests from across the world who found their meaning and created their space. Are you next?2021-02-0240 minThe Unconventional Brand Scientist. Unveiling Clarity.Back 2 Basics, Episode4, What is Advertising?Advertising is a sector of the communication industry. In this journey, we'll define the sector and the value of using the discipline.2021-02-0116 minThe Unconventional Brand Scientist. Unveiling Clarity.Back 2 Basics, What is Marketing?Marketing has evolved listen to this.2021-01-3018 minThe Unconventional Brand Scientist. Unveiling Clarity.Back 2 Basics What comes first Brand or Marketing?Most practitioners have this wrong. What comes first Brand or Marketing? How do you apply Brand or Marketing without basic knowledge? Discover the truth here.2021-01-2917 min
TECHLEADO- By KAZIM HUSSAINEpisode 8 - "Why Branding is important and how it drives the success of a product"People often get confused between marketing and branding and assume that they are one and the same. Although they fall under the same tree, they lie on different branches. If you are looking to start your own business or you are hoping to strengthen your brand awareness, then this article is for you. Grab yourself a cuppa and a biscuit and begin to understand the differences between branding and marketing, but also why you need one in order to strengthen the other. If growing your customer base and expanding your brand recognition is...2021-01-181h 07The Unconventional Brand Scientist. Unveiling Clarity.What is a Brand? Episode 2 Back 2 Basics.This episode focus on brand definition with great examples.2021-01-1312 minThe Unconventional Brand Scientist. Unveiling Clarity.Intro Back 2 BasicsBack 2 Basics is an initiative to raise awareness of the fundamentals of Brand, Branding, Marketing, and Advertising.2021-01-1111 minThe Unconventional Brand Scientist. Unveiling Clarity.القيادة لا تجلس على تويتر والتغريد. العلامة التجارية الشخصية الحلقة الرابعةلا تتحدث عن القيادة إلا إذا جربت الحياة2020-08-3011 minThe Unconventional Brand Scientist. Unveiling Clarity.العلامة التجارية الشخصية في الحلقة 3 "الحقيقة".لا تدع الكذب يكون واقعك2020-08-2723 minThe Unconventional Brand Scientist. Unveiling Clarity.الحلقة الثانية للعلامة التجارية الشخصية بالعربية "الأصالة".الأصالة هي نجاح رئيسي للعلامة التجارية الشخصية2020-08-2623 minThe Unconventional Brand Scientist. Unveiling Clarity.Marilyn Zakhor and Baaghil on Culture and BrandMarilyn Zakhor is former Chief Marketing Officer of Emaar and founder of Cosmic Centaurs ( Remote Work). Our episode focused on how culture and brand are threatened in a remote working environment.2020-06-2253 minThe Unconventional Brand Scientist. Unveiling Clarity.People & ™️. I with Baaghi l and Devika ValsarajCulture comes before brand.p If you wish to build a great brand make sure culture and organizational. developmentibbbb are i n, place. I l2020-06-1529 minThe Unconventional Brand Scientist. Unveiling Clarity.Brand Depth Baaghil & Tony Naqvi from head of Brand at MobilyTony and I discussed the current misconception on brand. We used many different examples in the telecom industry to raise awareness.2020-06-1451 minThe Unconventional Brand Scientist. Unveiling Clarity.Rozana Albanawi is a brand!Best personal brands are those that embrace and model their reality. Rozana exemplifies personal brand in the best manner, without the effort to suit a specific fad.2020-06-1041 minThe Unconventional Brand Scientist. Unveiling Clarity.US protests & BrandsDo all brands fit the narrative? Who can join the conversation? Baaghil With Global brand experts Thomson Dawson, Micheal Owen, and Tony Naqvi2020-06-0844 minThe Unconventional Brand Scientist. Unveiling Clarity.With Nick Bolton former head of operation Panda Saudi ArabiaPanda! What went wrong?! Apart from my numerous analysis on Panda, I had to validate a few things with the former head of operation at Panda, Nick Bolton.2020-06-0726 minThe Unconventional Brand Scientist. Unveiling Clarity.PR! Public Relations Baaghil and Alex MaloufYou need to understand that PR as an industry is much bigger than press releases.2020-06-0623 minThe Unconventional Brand Scientist. Unveiling Clarity.Brand Relevance impacts bottomlineThe bottom line is business growth. In the episode, the journey is on the bottom line and brand, brand success is measured with business growth, learn the steps.2020-05-3121 minThe Unconventional Brand Scientist. Unveiling Clarity.Brand lost in meaning!Examples of why brand lost in meaning. Not everything you see is necessarily a brand.2020-05-3012 minThe Unconventional Brand Scientist. Unveiling Clarity.Customer Experience with Baaghil and Maya KhalifehCustomer experience is not an option, its a reality to optimize your business.2020-05-2921 minThe Unconventional Brand Scientist. Unveiling Clarity.Insight with Saif KhanVastly chase data and fail on developing insight. In this episode, Saif Khan expert on data and insight will walk us through to have a better understanding of the contribution of insight to brand over raw data.2020-05-2340 minThe Unconventional Brand Scientist. Unveiling Clarity.Survival of the fittest ( After COVID)
None essential retailers and FMCGThe first six months after the economy opens in your country, you will face torture. It's either make it or break it, many businesses won't reach the finish survival line. Your first three months are the toughest if you're an existing business in retail, eyes on COVID compliance as a key safety driver to gain customer\consuner confidence.
Don't try any out of the box ideas, in fact, remain vigilant to the new behavior and build your destiny based on these new insights. Out of the box ideas will come, it's a fact of uncertainty but you must think from...2020-05-1713 minThe Unconventional Brand Scientist. Unveiling Clarity.With Shaun Rein on China market.The untold story on China from the expert on China market. 2020-05-1129 minThe Unconventional Brand Scientist. Unveiling Clarity.The rebirth of hospitalityThe hospitality industry faced the most pressure in the current health crisis. My guests are the founders of Harvest Cotton Tale a consultancy firm focused in hospitality.2020-05-091h 42The Unconventional Brand Scientist. Unveiling Clarity.You are the WOW brand!!The brand is everything even with your family and friends.2020-05-0912 minThe Unconventional Brand Scientist. Unveiling Clarity.Baaghil with Micheal Owen on BrandMicheal Owen took us on his brand journey and define the path, I had the privilege to ask him questions that are relevant to brand understanding. 2020-05-0541 minThe Unconventional Brand Scientist. Unveiling Clarity.Why is personal brand indispensable? Baaghil with Khayra BundakjiThe purpose of a personal brand is much bigger than popularity, find out how with Baaghil and Khayra Bundakji2020-05-0431 minThe Unconventional Brand Scientist. Unveiling Clarity.Egypt's gift!YOu don't know a great talent unless you meet one!2020-04-3046 minThe Unconventional Brand Scientist. Unveiling Clarity.Get brand right! Will you!!Get it right or you're dead2020-04-2808 minThe Unconventional Brand Scientist. Unveiling Clarity.Aboulnaga the Tech King of EgyptThe tech of Egypt2020-04-2641 minThe Unconventional Brand Scientist. Unveiling Clarity.Conversation on brand with Thomson DawsonThomson Dawson comes with over forty years of experience in design and brand, from Michigan to Los Angles serving corporate America. 2020-04-2125 minThe Unconventional Brand Scientist. Unveiling Clarity.Paul Lewis on BrandPaul Lew a journey on brand 2020-04-1816 minThe Unconventional Brand Scientist. Unveiling Clarity.Personal Brand: Define your truth and embrace.You are the champion2020-04-1718 minThe Unconventional Brand Scientist. Unveiling Clarity.Marketing is about creating valuesMarketing is about creating values not how big your budget is.2020-04-1716 minThe Unconventional Brand Scientist. Unveiling Clarity.Personal Brand!Who are you?Learn from me how I developed a personal brand.2020-04-1016 minThe Unconventional Brand Scientist. Unveiling Clarity.Interview: Why digital is lost in meaningMeet Barry a digital expert.2020-04-0921 minThe Unconventional Brand Scientist. Unveiling Clarity.Personal Brand BaaghilI invested thirteen years to develop and build my personal brand. In 2007, I was in Jeddah Saudi Arabia when I realized my potential to go global. Thirteen years later, I published five books, spoke in reputable conferences across the world, consulted organizations on brand and relevance. You can do the same, I feel I owe it to you. My advice is, start today before its too late.2020-04-0711 minThe Unconventional Brand Scientist. Unveiling Clarity.كيف يختلف الباندا عن الباندا عبر الإنترنتكيف يختلف الباندا عن الباندا عبر الإنترنت2020-04-0508 minThe Unconventional Brand Scientist. Unveiling Clarity.How do you approach brand in the Middle East.Why knowledge is neglected. STC is design thinking, not a strategy. Many examples across the region from all sectors2020-04-0510 minThe Unconventional Brand Scientist. Unveiling Clarity.Covid19 is human made brand!Why caused so much turmoil on this earth, why do we complain?2020-04-0306 minThe Unconventional Brand Scientist. Unveiling Clarity.My sister and I on SuccessMy name is Said Aghil Baaghil a global brand consultant, I invited my sister a recent graduate and motivational speaker to join me in this episode and share both of our thoughts.2020-04-0214 minThe Unconventional Brand Scientist. Unveiling Clarity.جودي ليس البطل الوحيدجودي ليس البطل الوحيد2020-03-3107 minThe Unconventional Brand Scientist. Unveiling Clarity.علامتك التجارية الشخصيةعلامتك التجارية الشخصية2020-03-2915 minThe Unconventional Brand Scientist. Unveiling Clarity.Almarai is a brand, Sunbulah is not.I have a strong issue with the Almarais tagline. Almarai is a great brand but unfortunately, in recent years the brand is moving away from the core essence. On the other hand, find out why Sunbulah is not a brand by brand standard, some might argue it's a product brand but lacks distinctive values. 2020-03-2712 minThe Unconventional Brand Scientist. Unveiling Clarity.Personal Brand With Sidney EvansSidney Evans is a personal brand consultant, author, and speaker out of New York. He has been published and referenced In Forbes, Branding Mag, Oracle Marketing Cloud, Black Enterprise Magazine and American Express Open Forum. In this Episode, Sidney and Baaghil cover great length on Personal Brand, the values and benefit and who should have a voice. Soon other experts on brand from across the globe will join our podcast Middle East on Brand. 2020-03-2641 minThe Unconventional Brand Scientist. Unveiling Clarity.Change is needed in the Middle East!This is a great opportunity for the region to excel. This is the start!! Futurist ideas are in this episode2020-03-2510 minThe Unconventional Brand Scientist. Unveiling Clarity.الكارثةالكارثة2020-03-2409 minThe Unconventional Brand Scientist. Unveiling Clarity.The winner of the new market trend.I share ideas on what's coming in the near future.2020-03-2411 minThe Unconventional Brand Scientist. Unveiling Clarity.Buckle Up!! New beginning!Don't sit on the couch and complain!2020-03-2207 minThe Unconventional Brand Scientist. Unveiling Clarity.المجامله الكذب في العمل.المجامله الكذب في العمل.2020-03-2015 minThe Unconventional Brand Scientist. Unveiling Clarity.الشرق الأوسط في العلامة التجاريةأنا من أجل الحقيقة لبناء الوعي2020-03-1919 minThe Unconventional Brand Scientist. Unveiling Clarity.Brands contribute to societyFind out how brands contribute to society. Great examples you can learn from2020-03-1812 minThe Unconventional Brand Scientist. Unveiling Clarity.The Power of Relevalnce on BrandHow does relevance impact brand bottom line? Listen to the Apple, Starbucks and Google examples. Learn why your brand needs to be relevant .2020-03-1815 minThe Unconventional Brand Scientist. Unveiling Clarity.What is a brand?As basic as what is a brand? Most still get brand wrong! Even fortune 500 gets it wrong.2020-03-1805 minThe Unconventional Brand Scientist. Unveiling Clarity.Brand Scientist (Trailer)2020-03-1800 minThe Unconventional Brand Scientist. Unveiling Clarity.The Unconventional Brand Scientist. Unveiling Clarity. (Trailer)2020-03-1700 min