Shows
Tech Marketing RewiredFrom Analytics to Marketing SVP: Saima Rashid’s Journey & Leadership LessonsI am always looking for ways to improve. Send me a text and let me know your thoughts! - KevinWhat does it take to build one of the strongest brands in MarTech? Saima Rashid's remarkable journey from analytics expert to marketing leader at 6Sense reveals the power of becoming your own best customer."The data is great, but unless you're translating it into actual insights and driving action, who cares?" Saima's analytical foundation became her superpower as marketing evolved into an increasingly technical discipline. Rather than simply telling prospects about their platform's capabilities, the 6...
2025-09-1948 min
Revenue Makers75 Episodes and AI Trends This YearReaching the 75th episode is more than a milestone, it’s a moment to look back at the evolving world of marketing, AI, and what’s next for revenue leaders.
In this episode, Adam Kaiser and Saima Rashid reflect on the impactful conversations they've had with guests over time. From AI-driven marketing to human-focused sales tactics, they share key moments that have shaped the show.Adam and Saima highlight memorable episodes, including their conversations with Seth Godin, Leah Davidson, and Tricia Gelman. They zoom in on the evolving role of AI in B2B marketing, incl...
2025-08-1322 min
Scale SessionsHow to Generate 25% of Your Pipeline with AI: Saima Rashid Breaks it DownWhat if you could turn your sales teams into robust growth engines by generating 25% of your pipeline through AI without losing the human touch?Join host Nicola Anderson on this episode of Scale Sessions as she welcomes Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense. Together, they discuss how AI is reshaping modern marketing and sales. Saima shares how companies can drive up to 25% of pipeline through AI while enhancing, rather than replacing, human teams. She also shares strategies for balancing brand and demand, integrating AI with SDR workflows, and aligning remote-first teams for success. From selecting f...
2025-08-0535 min
Topics in Palliative Medicine018 - Is there a role for Cuirass Ventilation (e.g., Iron Lung) in palliative medicine?Questions? Comments? Send us a message!Cuirass Ventilation: An Alternative Home-Based Modality for Chronic Respiratory Failure" explores biphasic cuirass ventilation (BCV), a portable, non-invasive "forgotten" mode of respiratory support. This article highlights BCV's potential as a comfortable, home-based alternative for patients with chronic respiratory failure, particularly in palliative care settingsOnweni C, Rashid S, Goswami R, Treece J, Shipley LC, De Souza R, et al. Cuirass Ventilation: An Alternative Home-Based Modality for Chronic Respiratory Failure. Home Health Care Management & Practice
2025-08-0117 min
Things to do in DubaiDubai's Vibrant Tapestry: Culinary Journeys, Art Scenes, and Family-Friendly DiscoveriesDubai is bursting with vibrant activities this week and all year, offering listeners an irresistible blend of world-famous attractions, unique local experiences, art, music, sports, outdoor adventure, and global cuisine. For those hungry for *something new today*, head to the One&Only Royal Mirage for Flavours of Morocco – A Regional Culinary Journey. Through September, Tagine restaurant features a rotating set menu spotlighting the soulful dishes of iconic Moroccan cities; this July is dedicated to the elegant flavors of Fes, available Tuesday to Sunday from 7pm. Authentic cuisine, storytelling, and aromas transport visitors straight to North Africa, right on Jumeirah Beach, wi...
2025-07-1204 min
Trust & Influence in B2BTransparency, technology & trust: The inside track on 6Sense's marketing strategy, with CMO Saima RashidIn this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Saima Rashid, CMO of Sixth Sense, about the multifaceted challenges of building trust in B2B marketing. They discuss the role of the CMO in establishing credibility, the balance between brand and demand, and the importance of sales and marketing alignment. Saima shares insights on navigating intent data while respecting customer privacy, leveraging customer advocacy, and making informed martech decisions. The conversation also touches on the impact of AI on trust, the significance of post-sale trust, and the importance of transparent reporting...
2025-06-2634 min
What's Broken in GTM and How to Fix ItRevenue Operations and Enablement (part 2)Welcome to episode 15 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.Louis and Simon spent the day recently at Inspire, the 6Sense customer conference, courtesy of Andy Champion and Jon Clarke. The both agreed it was a great event, especially sessions from Saima Rashid, April Dunford, and Gemma Greaves. The stat of the day, reckons Louis, is that 81% of B2B decision makers have already...
2025-06-2029 min
Revenue MakersBehind the Curtain of a Brand RefreshA successful brand refresh is more than just a new look. It’s about aligning your messaging, visuals, and product to tell a cohesive story. But getting there requires careful planning, clear ownership, and a deep understanding of what’s changing.In this episode, Saima Rashid and Adam Kaiser share the inside story behind 6sense’s brand refresh. They’ll explore how aligning messaging with product architecture drove design decisions, the importance of maintaining core elements, and how to avoid pitfalls in the process.In this episode, you’ll learn:What teams often get wrong when...
2025-05-0724 minRevenue MakersStrategy is a Practice Not a PlanHow do you lead with strategy in a fast-changing world?In this episode, Seth Godin, author of This Is Strategy, joins Saima Rashid and Adam Kaiser for part 1 of a two-part conversation. Seth discusses his latest book, This is Strategy, and how it challenges traditional views of what strategy really is. He explains why strategy isn’t about planning or quick wins, but about understanding where you’re headed and who you want to become.He breaks down how companies like Starbucks and Microsoft have successfully navigated the market by sticking to clear, long-term strategies. Seth...
2025-04-2324 min
Radically TransparentBalancing the three-legged stool of Analytics, Operations, and the Business with Saima RashidSaima Rashid, SVP of Marketing and Revenue Analytics at 6sense, joins the Radically Transparent podcast to answer an important question: Are you genuinely focusing on the right things when making decisions? Revealing why alignment between data, operations, and analytics teams is the secret to success, Saima shares the must-have strategies for optimizing decision-making and unlocking actual growth in B2B.
2025-03-2024 minRevenue MakersWhat Account Based Marketing Looks Like 2025ABM has always been about precision—knowing the right accounts, the right moments, and the right messages. But as technology evolves, so do the strategies that drive success. With AI, personalization at scale is becoming a reality, while brand-led demand generation is proving more critical than ever.In this episode, hosts Saima Rashid and Adam Kaiser break down what’s working in ABM today. Then they’ll explore how AI is reshaping account-based strategies, the power of brand-to-demand campaigns, and why aligning sales, marketing, and CS around a single ICP definition is non-negotiable. Plus, Saima and Adam will t...
2025-02-1224 min
Women in B2B Marketing97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6senseLike WIB2BM? Show us some love with a rating or review today!
2025-02-0545 min
Revenue Makers50 #!$* Episodes!? What Have We Learned?We’ve hit the big 5-0! What have we learned from 50 episodes of Revenue Makers? Aside from the fact that Adam and Saima always have something to say, we’ve gathered a wealth of insights along the way.In this episode, Saima Rashid and Adam Kaiser revisit the episodes that have sparked the most conversations and impact: Cold calling, Account-Based Marketing (ABM), and revenue operations. With 50 episodes under our belt, we’re just getting started! Tune in and tell us what you think—we’re all ears for your feedback.In this episo...
2024-12-1123 min
Demand Gen Made SimpleS2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeysGuests in part 3:
Saima Rashid - SVP Marketing & Revenue Analytics at 6sense
How to use 6sense for ABM at scale
How to succeed in today’s generative AI world
Why it’s critical to get teams thinking outside the box
Kevin Ryan - Head of Revenue IBISWorld
How to support how buyers WANT to buy today
How to tactically become an expert in personalization
Why marketing is a rugby team, not a relay race
Dina Otero - VP Demand Gen at Mission Clou...
2024-11-121h 20Revenue MakersEverything You Want to Know About ABM Digital But Were Afraid to AskIs ABM the sum total of paid media? Not quite, but it’s a vital part of the strategy that can’t be overlooked. In this episode of Revenue Makers, hosts Saima Rashid and Adam Kaiser turn the spotlight on digital media’s role in Account-Based Marketing (ABM). They clear up the misconceptions and discuss effective tactics that can take your campaigns to the next level.Tune in for practical tips on using predictive technology, intent data, and technographics for successful ABM strategies.In this episode, you’ll learn:How to use intent d...
2024-08-1432 minRevenue MakersThe Ideal Customer Profile EpisodeYour Ideal Customer Profile (ICP) is not a static list handed down from your sales team—it's a dynamic, data-driven roadmap to revenue domination.Join hosts Saima Rashid and Adam Kaiser as they unpack the intricacies of implementing an ICP that aligns marketing and sales, garners actionable insights, and drives substantial results.In this episode, you'll learn how companies that review their ICP regularly outmaneuver those that don't. Get ready to harness the power of technographics, buying patterns, and data analytics to pinpoint your true target customers.By the end of this conversation, yo...
2024-06-0528 min
B2B Go-To-Market LeadersStorytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6senseIn this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers valuable insights into modern marketing practices. She delves into her career trajectory, emphasizing the fusion of analytical prowess with creative marketing instincts.
2024-05-2244 minRevenue MakersUsing Content to Grow PipelineA true marketing genius doesn't back away from the edge; they walk the tightrope between boldness and brilliance. As the creative force behind two groundbreaking companies (Gong and Clari), Devin Reed is very comfortable on the tightrope. Devin specializes in crafting sharp, strategic content that breaks through the noise and seamlessly aligns with the CEO’s vision. In this episode of Revenue Makers, Devin provides real-world insights on crafting compelling narratives that engage and convert, whether you’re talking about revamping existing material or creating new campaigns that demand attention.Get ready to rethink your trad...
2024-04-0334 minRevenue MakersSeamlessly Transitioning to Account Based MarketingTransforming revenue isn't just about cold calls and content—it's about having the audacity to try something new and alignment with your goals.In this episode of Revenue Makers, Saima Rashid and Adam Kaiser chat with 2X CEO Domenic Colasante, about how he is boldly reimagining marketing tactics. Colasante's approach with 2X highlights a crucial point: traditional marketing methods are becoming outdated. By turning trucks into billboards and targeting CIO hotspots, he demonstrates how thinking outside the box can be a powerful force in enhancing brand visibility.For high-achieving revenue leaders, consider this conversation a ca...
2024-03-2732 minRevenue MakersHow I Stopped Worrying and Learned to Love QBRsWhile businesses everywhere are engaging in quarterly business reviews, we’re taking time to do something a little unprecedented: We’re performing a QBR for Revenue Makers! In this episode, hosts Saima Rashid and Adam Kaiser take a retrospective look at their podcast journey, highlighting significant insights gained from their engaging conversations with a quarter’s worth of eye-opening guests. The big themes? Having the courage to embrace boldness, innovation, and change management while acknowledging the importance of being data-driven in today's business landscape. Tune in as Saima and Adam offer actionable insights that can inspir...
2024-03-2027 minRevenue MakersSales Development, AI, And a Bunch In-BetweenIt’s BDR appreciation week on this episode of Revenue Makers!Sam Gong, SVP of Marketing at WorkSpan, shares his journey from marketing to sales and back again and how his experience earned him a unique perspective on the crucial role of the BDR in the sales and marketing ecosystems. Sam shares his insights on the mission-critical strategies for go-to-market and revenue generation, his stance on BDRs within the marketing vs sales debate, and the essential traits that make a BDR exceptional—even as their responsibilities shift thanks to an AI-driven future. Join host...
2024-02-2832 minRevenue MakersHere's what's on every CMO's mind right nowTech+Strategy. It’s the art+science that every CMO’s gotta nail. But it’s hard.Heidi Melin, Senior Operating Advisor for Hellman Friedman, reveals how to elevate your organization’s revenue performance to an art from. Heidi simplifies the complex link between marketing investments and business outcomes, emphasizing the importance of precision targeting and AI efficiency.Challenge your views on marketing's role in revenue generation as Saima Rashid and Adam Kaiser extract insights from Heidi's rich career. Discover the power of taking risks and leveraging the unexpected in strategic marketing.This episode...
2024-02-1434 min
The Revenue LoungeEmpowering B2B Revenue Teams With Actionable Insights ft. Saima RashidThe Revenue Lounge Podcast - Season 3 Episode 1 ft. Saima Rashid, SVP Marketing & Revenue Analytics at 6Sense Episode Guest - https://www.linkedin.com/in/saima-rashid/Episode Host - https://www.linkedin.com/in/randy-likas-323241/Podcast Details: Podcast page - https://bit.ly/3nJHmRA Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20loungeApple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872Episode Details: In an era...
2024-02-1423 minRevenue MakersHere’s how you focus your revenue teams in 2024Slicing through the B2B sales noise requires more than tenacity; it demands strategic precision.In the high-stakes world of revenue generation, knowing your buyer's journey isn't just important—it's crucial. Enter Kerry Cunningham, renowned former Forrester and SiriusDecisions analyst and Head of Research at 6sense, as he joins Saima Rashid and Adam Kaiser to drop some truth bombs revealed in 6sense's new research on the buyer experience. In this episode, you’ll learn: 1. The strategic advantage of being the first vendor that potential buyers interact with, which the report shows, is a cruc...
2024-01-2436 minRevenue MakersYou’re leaving money on the table if you’re not adopting AIAI is not the future of revenue generation; it's the NOW.Nicole Leffer, an esteemed AI consultant, dispels the myth that AI is a job thief and asserts that avoiding AI tools now could be detrimental to your job later. In this powerful episode of Revenue Makers, Nicole, alongside hosts Saima Rashid and Adam Kaiser, unveils the transformative power of AI in enhancing efficiency and elevating content quality without diminishing the workforce.With Nicole's insider perspective, learn why immediate AI adoption isn't just wise, it's imperative. If you're not already employing AI, you're lagging behind—do...
2024-01-1043 min
Rise of RevOpsThe Year in RevOpsToday, we’re taking a look back on our most recent season. We’ve heard from some incredible minds in the Revenue Operations space, and one of our favorite parts of every conversation is hearing how guests define “RevOps.” Each definition is a little different, and each definition brings something new to the RevOps table. Let’s take a quick look back at some of those conversations. How do our guests define RevOps? Why is RevOps important? And what do you need to know to make your RevOps team successful?Guests featured:Michelle Torrey-Teunissen, Chief Reven...
2023-12-0522 minRise of RevOpsLive from Dreamforce: The Ultimate Guide to Data-Driven MarketingWelcome to Rise of RevOps. We’re bringing you straight to a live interview at Dreamforce. In today’s episode, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency.Guest Bio:Saima is a five-time Industry award winning Marketing and RevOps leader with a demonstrated history of driving change and adoption of a data and insights driven approach towards decision making. She’s curr...
2023-10-0326 min