Shows
#TWIMshow - This Week in Marketing[Ep98] - Google Ads Launches Enhanced Conversions for Leads1. 4 New Things in Microsoft Advertising:Smart Shopping campaigns and Target ROAS for Shopping Campaigns are now accessible in 29 new regions, including 7 new markets in Latin America (LATAM). Last month, Microsoft announced the launch of Shopping Campaigns in Latin America, but these new shopping features will be accessible soon! You'll be able to expand your shopping campaigns to the Microsoft Audience Network as well. Business attributes from Marketing with Purpose will now be offered in all markets. There are currently 32 attributes available across four categories: Inclusion, Environmental, Community/social responsibility, and Accessibility. See the help page under Dynamic partner d...
2022-03-0714 min
#TWIMshow - This Week in Marketing[Ep97] - Is There SEO Value Of User Comments On Websites?1. Facebook Reels Available Globally - Facebook is taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform's massive scale to capitalize on the popularity of short-form video content.Facebook Reels will include remix functionality to encourage trend engagement, while creators will also be able to post Facebook Reels up to 60 seconds in length, in line with Instagram's Reels extension launched last July. Users will also be able to share publicly posted Reels to their Stories, adding even more engagement potential.In addition to this, Facebook's al...
2022-02-2823 min
#TWIMshow - This Week in Marketing[Ep96] - Google Ads Shares Top 3 Priorities for 20221. Instagram Enables Likes On Stories - Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation.Stories likes are not public, and only the creator will be able to see them. Creators will be able to view their Story likes in their Story insights, with a small heart icon added next to the viewers’ name in the view listing.Stories likes will not come through as a D...
2022-02-2123 min
#TWIMshow - This Week in Marketing[Ep95] - YouTube 2022 Roadmap : Community, Collaboration, and Commerce1. Microsoft Launches “Cruise Ads” - Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. Cruise Ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements. These ads can be triggered by queries like cruise name, location, length, and more. Cruise Ads use search intent and dynamically-generated elements to deliver relevant ad experiences based on data feeds. Advertiser feed offers are automatically matched to queries without a need for keywords. Advertisers can also use negative keywords for optimization. As a reminder, Microsoft Advertising launched automobile ads, health i...
2022-02-1406 min
#TWIMshow - This Week in Marketing[Ep94] - Google Ads Introduces Discovery Optimization Score & Updates Auto-Applied Recommendations1. Microsoft Introduces Portfolio Bid Strategies & Integration with Google Tag Manager - Microsoft Advertising said that portfolio bid methods are now accessible globally. The platform's automated Google Tag Manager (GTM) integration is now available to everyone.Portfolio bid strategies. This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performing campaigns that share the same bidding strategy (like maximize conversions, target CPA, target impression share, etc). Portfolio bid strategies can help save time that might otherwise be spent manually adjusting bids.Automated integration with GTM. Microsoft Advertising’s integration with Google Tag Manager enables you...
2022-02-0717 min
#TWIMshow - This Week in Marketing[Ep93] - Microsoft Earnings: Search, LinkedIn Advertising Revenue Rise1. TikTok Launches 'TikTok Tactics' Online Course - TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make the best use of the platform for brand promotion and development.The new ‘TikTok Tactics’ course is an ‘easy to follow, best-practice guide to advertising on TikTok’, which provides a range of lessons on attribution, targeting, creative best practices, and more.The course, which you can sign-up for here, focuses on four key elements:AttributionTargeting, Bidding + OptimizationCatalogCreativeYou can sign-up and go through the TikTok T...
2022-01-3117 min
#TWIMshow - This Week in Marketing[Ep92] - Google New robots tag: indexifembedded1. Google Ads’ Updated Experiments Page - In the new Experiments pages, advertisers no longer have to create a separate campaign draft and changes made to the original campaign are automatically synced to the experiment as well. This streamlined experiments workflow saves advertisers time by eliminating campaign draft creation. Similarly, the experiment sync feature is also a timesaver because advertisers may no longer have to manually copy changes over from their original campaigns, which can be particularly time-consuming when running multiple experiments simultaneously. And, the ability to apply the changes from an experiment to the base campaign with just...
2022-01-2411 min
#TWIMshow - This Week in Marketing[Ep91] - IndexNow Enables Data Sharing Between Bing And Yandex1. Open Enrollment For The Microsoft Advertising Partner Program Has Begun! - Open enrollment for the Select and Elite tiers of the Microsoft Advertising Partner Program will run from January through March. The opportunity to enroll at the Partner tier and begin unlocking benefits will remain available year-round. If you're ready to enroll but aren't sure what tier you qualify for, reach out to Microsoft Advertising support or your Microsoft Advertising representative.Elite and Select partners are eligible to enroll only during the annual open enrollment cycle (January 1st to March 31st). Partner tier partners may enroll throughout t...
2022-01-1712 min
#TWIMshow - This Week in Marketing[Ep90] - Google Launches ‘Shops’ Section In Mobile Search Results1. Starting 1/19, Facebook Will Be Removing Some Detailed Targeting Options - Starting January 19, 2022, Facebook will be removing some Detailed Targeting options because they relate to topics people may perceive as sensitive. Although the options mentioned below are going away on January 19, 2022, campaigns will continue to deliver for about eight weeks after that, until March 17, 2022, which should give advertisers some time to test out alternatives. The company provided the following examples of targeting options that will be removed:Health causes (e.g., "Lung cancer awareness," "World Diabetes Day," "Chemotherapy").Sexual orientation (e.g., "same-sex marriage" and "LGBT culture").Religious practices...
2022-01-1017 min
#TWIMshow - This Week in Marketing[Ep89] - Re-activate Previously Disapproved Google Ads1. Put Your Product At The Top Using Google Business Profile - Google Business Profile, formerly Google My Business, has a new feature in the products section that lets you mark a product as “special.” After you mark a product as special, that product will be moved to the top of the products you listed in your Google Business Profile listing.2. Like Bing, Does Google Have A Limit On Crawling Long pages? - Google does have a limit but most pages won't come to that limit. Google's John Mueller said on Twitter when it comes to really large H...
2022-01-0308 min
#TWIMshow - This Week in Marketing[Ep88] - What’s Good For SEO - Self-Hosted WordPress or Wix?1. Facebook Ads Manager Updating Campaign Objectives with Outcome-Driven Ad Experiences - Ads Manager objectives are being updated to help you choose the objective most closely aligned to your business goal. When you create a new campaign, you’ll choose from six, new objectives. Campaigns you create before the release of our new objectives will remain active and there is no need to make any changes to your existing campaigns. You’ll also be able to edit and duplicate your existing campaigns through the end of 2021.Objectives are now grouped together based on their expected business outcome. Objective names...
2021-12-2714 min
#TWIMshow - This Week in Marketing[Ep87] - Twitter Publishes 2022 Tweet Planning Guide1. Revisiting Microsoft’s 2021 Consumer Retail Trends Predictions - In early 2021, Microsoft Published Consumer Retail Trends Report and made five predictions for the year. Now according to a Microsoft report, all but one turned out as expected.2. Instagram Publishes The Trending Topics For 2022 - Instagram wrote in the introduction to the report, “Next-gen audiences are consistently creating the future and defining trends on Instagram. Instagram is where teens, creators, tastemakers, and niche creators are key to the creation of new trends. Almost 50% of young people view individuals like themselves or influences with smaller, loyal audiences as key for...
2021-12-2016 min
#TWIMshow - This Week in Marketing[Ep86] - Google Ads Image Extensions Are Now Available on Desktop Devices1. Pinterest Predicts: The trends to watch for 2022 - Pinterest through its Predicts report provided an overview of where things are headed in 2022, based on Pin activity, in a range of business categories. They have highlighted 35 trends that it says are not trending yet but will be in the near future (Pinterest shared 30 trends last year).The trends range from make-up to fashion, to home décor, with various other, less Pinterest-y elements along the way. Pinterest has also provided a more visual overview of each trend on its dedicated Pinterest Predicts mini-site, along with Pin samples in e...
2021-12-1314 min
#TWIMshow - This Week in Marketing[Ep85] - 4 New Features In Google Ads Performance Planner1. Shopify Shares BFCM Sales Figure - Shopify’s 2021 Black Friday / Cyber Monday data is based on sales by its more than 1.7 million businesses in approximately 175 countries around the world from November 25th 11:00 UTC to November 30th 08:00 UTC. 2021 Black Friday / Cyber Monday Global Highlights.Black Friday saw the highest shopping volume during the weekend, with peak sales of more than $3.1 million per minute at 12:02 PM EST on November 26.47 million consumers globally purchased from independent and direct-to-consumer brands powered by Shopify.Top selling countries & cities where shoppers made purchases from the United States, United Kingdom, and Canada, with the top-selling ci...
2021-12-0616 min
#TWIMshow - This Week in Marketing[Ep84] - YouTube Introduces Search Insights1. TikTok TV is Now Available in North America - TikTok TV app is exactly as it sounds – TikTok on your home TV. Users are able to log into the TikTok TV app with their existing TikTok account, ensuring your preferences are factored into the content displayed, while you can also search for content and creators via the Discover function in the TV app. The expanded viewing options could drive broader consumption and awareness of TikTok content, with the pandemic pushing more people to consume more web-based content on their home TV screens, and younger viewers, in particular, increasingly aligned wi...
2021-11-2912 min
#TWIMshow - This Week in Marketing[Ep83/15Nov21] - Google Ads Customer Match Is Now Widely Available And Easier To Use & Other Digital Marketing Updates from the Week of Nov 15, 20211. Snap Introduces Multi-Format Delivery - Snapchat will enable advertisers to incorporate multiple video ad formats within a single ad set, with its new ‘Multiple Formats’ delivery option. As explained by Snap:“Multi-Format delivery will offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing towards clients central goal or objective. The product launch will include all of Snap’s video ad formats including Snap Ads, Story Ads, Collection Ads, and Commercials and will feature Snap’s camera offerings (augmented reality) by Q2 of 2022.”You’ll soon see a new ‘Mul...
2021-11-2215 min
#TWIMshow - This Week in Marketing[Ep82/08Nov21] - YouTube Removes Dislike Counts & Other Digital Marketing Updates from the Week of Nov 08, 20211. Twitter Adds New Option to Let Non-Twitter Users Tune into Spaces - Twitter continues to build out its audio Spaces offering, this time with the addition of a new way to expand your Spaces audience, even among people who don’t have a Twitter profile. As Twitter explains, now, when you share a link to a Spaces broadcast, non-Twitter users will also be able to tune in, which will give you more ways to showcase your audio broadcasts to a wider audience, both inside and outside the app.Non-Twitter users can’t actually participate in the Spaces chat...
2021-11-1519 min
#TWIMshow - This Week in Marketing[Ep81/01Nov21] - Performance Max Campaigns in Google Ads is Available To All Advertisers & Other Digital Marketing Updates from the Week of Nov 01, 20211. New Tools In Facebook Group - During this week's Facebook Communities Summit, Facebook introduced new features to help group admins build the community they want, strengthen group culture and manage and sustain their communities. The most notable features are:Customizing the colors, post backgrounds, and fonts that display in groups, along with the emojis members can use to react to content.Using feature sets to select preset collections of post formats, badges, admin tools, and more that can be turned on for their group with one click, so that communities can engage in the ways they want.Suggesting...
2021-11-0817 min
#TWIMshow - This Week in Marketing[Ep80/25Oct21] - YouTube Ads Is The Breakout Star of Google’s Q3 Earnings Report & Other Digital Marketing Updates from the Week of Oct 25, 20211. LinkedIn Business Highlights from Microsoft’s FY22 Q1 Earnings - On Oct 26, 21, Microsoft announced Q1 FY22 Earnings. Included in the report on the financial performance were the following LinkedIn highlights: In Q1 FY22, LinkedIn’s revenue was up 42% year-over-year (39% in constant currency).They’re experiencing a Great Reshuffle across the global labor market as people are rethinking not only where and how they work, but why. With more people changing jobs than ever before, we saw record engagement as nearly 800 million members turned to LinkedIn to connect, learn, grow, and get hired.Confirmed hires on the platform also increas...
2021-11-0119 min
#TWIMshow - This Week in Marketing[Ep79/18Oct21] - Snap: Q3 Earnings Snapshot & Other Digital Marketing Updates from the Week of Oct 18, 20211. Pinterest Announces New Features - 'Watch' Tab and 'Takes' - Pinterest has officially announced its new, TikTok-like ‘Watch’ feed for Pin content, as well as a new ‘Takes’ response option for Idea Pins. First off, on the new Watch feed , Pinterest is adding a scrolling, vertical feed of content to both align with the latest social content consumption trends, and provide a new means to discover a broader range of Pin content.Pinterest is also adding another interactive element in ‘Takes’. “A Take is an Idea Pin that is created in response to another Idea Pin. Takes appe...
2021-10-2515 min
#TWIMshow - This Week in Marketing[Ep78/11Oct21] - On Mobile, Google Search Result Will Scroll Continuously & Other Digital Marketing Updates from the Week of Oct 11, 20211. Facebook Updates Measurement Process for Ads Reach - Facebook has announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes – i.e. if your accounts are not connected, Facebook will now assume that your Facebook and Instagram profiles are two different people.Facebook’s Accounts Center, which is accessible via your settings in each of its apps (Facebook. Instagram and Messenger), enables you to connect your accounts on each, so that you can do things like cross-post content, log-in using your creden...
2021-10-1813 min
#TWIMshow - This Week in Marketing[Ep77/04Oct21] - YouTube Ads Available on Connected Television (CTV) Platforms & Other Digital Marketing Updates from the Week of Oct 04, 20211. Microsoft Advertising Sunsetting ETAs Too & Auto-Generate Remarketing List - Following Google Ads footsteps, Microsoft Advertising announced that beginning June 30, 2022, responsive search ads (RSAs) will be the only search ad type that can be created or edited in standard search campaigns. introducing a new product that can automatically generate remarketing lists for advertisers. The three types of auto-generated remarketing lists are:All Visitors list: A list of users who visited the advertiser’s website in the past 30 days.All Converters list: A list of users who converted within the past 180 days.Smart Remarketing list: A list of users likely to...
2021-10-1119 min
#TWIMshow - This Week in Marketing[Ep76/27Sep21] - Clubhouse Adds 3 New Features & Other Digital Marketing Updates from the Week of Sep 27, 20211. Businesses on Instagram Can Boost Posts to Message Them on WhatsApp - Instagram has announced that all businesses can now connect their WhatsApp business account to Instagram to facilitate new connection opportunities in the app. By connecting your WhatsApp business account, you’ll be able to add a new WhatsApp connection tab to your Instagram business profile, providing another way for people to get in touch, and spark direct conversations with your business. This could be a big deal - according to Facebook, 75% of adults want to communicate with businesses via messaging. Which seems high, but even if that’s pa...
2021-10-0415 min
#TWIMshow - This Week in Marketing[Ep75/20Sep21] - Google Ads Phrase & Broad Match Keyword Preferability & Other Digital Marketing Updates from the Week of Sep 20, 20211. TikTok Shared Holiday Marketing Guide to Assist with Strategic Planning - This week, TikTok has published part one of its 2021 Holiday Marketing guide, which outlines some key usage stats, important shopping dates to note, and even provides a calendar overview for planning your outreach.TikTok will provide more tips next week – you can check out the full overview here, or the infographic summary below.2. LinkedIn Launches Updated Lead Gen Forms Integration - LinkedIn has made collecting audience data a little easier with the launch of a new Event Registration trigger in the Lead Generation Forms in...
2021-09-2718 min
#TWIMshow - This Week in Marketing[Ep74/13Sep21] - YouTube Shared How Its Recommendation System Works & Other Digital Marketing Updates from the Week of Sep 13, 20211. LinkedIn Rolls Out Articles, Live Events for Pages & Creator Accelerator Program - LinkedIn users have long been able to publish longer content from their personal accounts. Company pages, on the other hand, have been restricted by an arbitrary character count. LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. In addition, company pages are getting a new way to produce live content through an all-new product called LinkedIn Live Events, which combines live streaming with event planning. The simplified experience all...
2021-09-2015 min
#TWIMshow - This Week in Marketing[Ep73/06Sep21] - Instagram Settles Debate Regarding Ideal Hashtag Placement & Other Digital Marketing Updates from the Week of Sep 06, 20211. LinkedIn Page Now Has Competitor Analytics - From now LinkedIn Pages will have a new “competitors” option in the pages analytics section. Page admins will now be able to compare their page with their competitors’ pages. The comparison will be on the basis of the following: Total number of followers the company has on their page, Number of new followers that have followed them recently, the engagement level the two compared pages have received from their followers and the total posts that are present on the page.2. Twitter Announces Communities: Build Your Own Tribe - Twitter announc...
2021-09-1315 min
#TWIMshow - This Week in Marketing[Ep72/30Aug21] - YouTube Premium Hits 50 Million & Other Digital Marketing Updates from the Week of Aug 30, 20211. LinkedIn Removing Stories on September 30 - First, it was Twitter's to abandon its social stories project 'Fleets' last month, and now LinkedIn is now also moving away from its LinkedIn Stories experiment. Does that mean that people have had enough of the Stories format in general? Likely not. Instagram Stories remains hugely popular, and Stories on Snapchat still appear to be gaining traction. Instagram Stories remains hugely popular, and Stories on Snapchat still appear to be gaining traction. As explained by LinkedIn:“We introduced Stories last year as a fun and casual way to share quick video up...
2021-09-0417 min
#TWIMshow - This Week in Marketing[Ep71/23Aug21] - Google Is Updating The Way It Generates Web Page Titles In Search Results & Other Digital Marketing Updates from the Week of Aug 23, 20211. Ads in Instagram Shop Tab Roll Out Globally - After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app. Brands with product listings in the app will now be able to promote them on the Shop tab, with a 'Sponsored' disclaimer marking the paid posts. Clicking on a sponsored product will take users through to a product details page, where they'll be able to learn more about the item. The details page will also highlight additional products from that brand...
2021-08-3014 min
#TWIMshow - This Week in Marketing[Ep70/16Aug21] - Google Advertisers Can Adjust Conversion Values & Other Digital Marketing Updates from the Week of Aug 16, 20211. LinkedIn Publishes New Guide to Effective Brand Building on the Platform - LinkedIn has published another new guide on the value of brand-building on the platform, and establishing connection with your target buyers through a more all-encompassing promotional and outreach process.The 33-page guide is the latest in a series of marketing overviews from the platform, which also published a similar branding guide last month. One Key advice from LInkedIn:"Before customers come to market, in a buying scenario, they should be primed with repeated, memorable exposure to your brand. Then, as those buyers...
2021-08-2315 min
#TWIMshow - This Week in Marketing[Ep69/9Aug21] - New Requirements for Google Podcasts Recommendations & Other Digital Marketing Updates from the Week of Aug 9, 20211. Instagram Rolls Out Limits Feature to Prevent Abuse - Instagram announces 3 new features to help protect people from abuse :The ability for people to limit comments and DM requests during spikes of increased attentionStronger warnings when people try to post potentially offensive commentsThe global rollout of our Hidden Words feature, which allows people to filter abusive DM requests 2. Facebook Announces First-Ever #BuyBlack Summit - As part of its expanded effort to support Black business owners as they deal with the ongoing impacts of the pandemic, Facebook has announced a new #BuyBlack Summit, an all-day event that wi...
2021-08-1618 min
#TWIMshow - This Week in Marketing[Ep68/2Aug21] - YouTube Launches Shorts Fund & Other Digital Marketing Updates from the Week of Aug 2, 20211. Instagram Adds New Way for Businesses to Discover Inspiration - Instagram is looking to help brands improve their posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration. The new element has been added to Instagram's Professional Dashboard, which it launched back in January, and is accessible within the app to those who have Business and Creator accounts.Now, when you tap through to the Professional Dashboard (at the top of your profile), you'll be able to find a new...
2021-08-0919 min
#TWIMshow - This Week in Marketing[Ep67/26Jul21] - Google Ad Revenue Grows 69% & Other Digital Marketing Updates from the Week of Jul 26, 20211. Facebook Launches 'Campaign Ideas Generator' to Help US with Our Promotional Efforts - Facebook has launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for our promotional approaches through various insights, templates and recommendations, specific to seasonal events and business types. As explained by Facebook: "The Campaign Ideas Generator provides campaign ideas, pre-made assets and resources that are specific to your small business needs."To get started, first head to the Campaign Ideas Generator website and select your business vertical and promotional focus. Select your business type, and what time of y...
2021-08-0216 min
#TWIMshow - This Week in Marketing[Ep66/19Jul21] - Google's Ads New 3-Strike Policy & Other Digital Marketing Updates from the Week of Jul 19, 20211. Twitter Earnings Highlights- First off, on users - Twitter's Monetizable Daily Active User (mDAU) count is now up to 206M, an increase of 11% YoY, and an additional 7 million on its Q1 figure. In terms of revenue, Twitter posted a strong result of $1.19 billion in Q2, a 74% increase YoY. As per Twitter:“Total international revenue was $537 million, an increase of 69%, or 64% on a constant currency basis. Japan remains our second largest market, growing 40% and contributing $151 million, or 13% of total revenue in Q2. Revenue from Japan declined on a sequential basis in Q2, reflecting typical country-specific seasonality.”
2021-07-2621 min
#TWIMshow - This Week in Marketing[Ep65/12Jul21] - Google Launches Free Tools For Travel Marketers & Other Digital Marketing Updates from the Week of Jul 12, 20211. Facebook Announces $1 Billion Funding for Content Creators - Facebook has launched its latest offensive in the escalating digital creator war, with the announcement that it will invest more than $1 billion in programs for creators over the next 18 months, with a prime focus on providing more ways for creators to earn money for the content that they share on Facebook and Instagram.2. Facebook Pay is Now Available as a Payment Option on Third Party Websites - "Starting this August, businesses in the US who use participating platforms will have the ability to enable Facebook Pay as a payment...
2021-07-1918 min
#TWIMshow - This Week in Marketing[Ep64/5Jul21] - HTTPS boost : Google’s Magic Signal to Break Tie & Rank Higher on SEO & Other Digital Marketing Updates from the Week of Jul 5, 20211. YouTube’s “New To You” Feature Will Help Viewers Discover New Content - YouTube's rolling out a new feature called 'New to You', which is designed to help users discover content from channels that they've not previously viewed, but are aligned with their interests based on past viewing behavior.The option is primarily focused on maximizing viewer engagement, but it may also help creators reach new audiences through targeted exposure.How is this different from “Explore” page? Explore helps viewers find content in particular verticals - such as gaming or content that is trending worldwide...
2021-07-1123 min
#TWIMshow - This Week in Marketing[Ep63/28Jun21] - Instagram Is No Longer A Photo Sharing App & Other Digital Marketing Updates from the Week of Jun 28, 20211. Facebook Releases Bulletin - A Platform for Independent Writers - Bulletin is a fusion of substack, facebook and clubhouse. As of now Facebook have made the platform available only in the US, moreover only people with a big audience on Facebook will be able to start a meeting on 'Bulletin'. Facebook says that this is also an initiative towards making audiences feel more connected creators and give creators a space where they can communicate with their viewers. Bulletin has a lot of features that are similar to its competitors like Twitter Spaces and Clubhouse, one of which is scheduled...
2021-07-0518 min
#TWIMshow - This Week in Marketing[Ep62/21Jun21] - Google Simplifies YouTube Ad Creation Process & Other Digital Marketing Updates from the Week of Jun 21, 20211. Facebook Launches Live Audio Rooms - Live Audio Rooms is way to host an audio event on Facebook, like a live radio show with an audience. The feel of the Live Audio Room is like a live event attended by an audience with interactive elements included like hand raising and the ability to be invited to speak or ask questions at the live event. The creators of the live events will be able to create Live Audio Rooms via an iOS app while the audience can participate in the event via Android or iOS devices.At this...
2021-06-2817 min
#TWIMshow - This Week in Marketing[Ep61/14Jun21] - Integrating Your Podcast to Your Facebook Page & Other Digital Marketing Updates from the Week of Jun 14, 20211. Instagram Launches Reels Ads - If you have been following our #TWIMshow, you know that I had predicted that Reels Ads will be coming on the day we covered IG Reels. Then they tested Reels Ads in select countries. Well IG Reels Ads are available globally as of June 16, 2021. According to IG, “ Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brand...
2021-06-2122 min
#TWIMshow - This Week in Marketing[Ep60/7Jun21] - Apple Announces New Privacy Features That Will Upend Digital Marketing & other Digital Marketing updates from the week of Jun 7, 20211. TikTok is Accepting Applications for Next Cohort of Support Black Businesses - On June 7th, TikTok announced that they are accepting a the next cohort of Support Black Businesses! In partnership with Vimeo, Support Black Businesses aims to give Black small business owners critical skills and resources to help them not only rebuild, but grow stronger. The second round of Support Black Businesses builds on the program that TikTok launched last year and gives participants tools and resources to better advertise on digital platforms and drive sales. Here's what to know about the program: - The...
2021-06-1422 min
#TWIMshow - This Week in Marketing[Ep59/1Jun21] - Microsoft Advertising Updates & other Digital Marketing updates from the week of Jun 1, 20211. Meet Twitter Blue - Twitter’s First-Ever Subscription Offering - Twitter on 3rd June 21, officially launched its first-ever subscription service, Twitter Blue, initially in Australia and Canada. The subscription will allow Twitter users to access premium features, including tools to organize bookmarks, read threads in a clutter-free format and take advantage of an “Undo Tweet” feature — which is the closest thing Twitter will have to the long-requested “Edit” button. 2. Twitter Launches Birdwatch Tool - Twitter's realized that there is so much they can do to curb misinformation when they are catering to millions of active and opinionated individuals...
2021-06-0721 min
#TWIMshow - This Week in Marketing[Ep58/24May21] - “Unified Smart” By Microsoft Advertising & other Digital Marketing updates from the week of May 24, 20211. Instagram Adds Engagement Insights for Reels and Instagram Live Broadcasts - Based on feedback from creators and businesses, Instagram has launched insights for Reels and Live on May 24, 2021. For Reels, they will be showing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Live, they will be showing Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. They will also be including these metrics in Account Insights to provide a broader picture into how Reels and Live shape an account’s performance.Additionally, they are launching new detailed information about Reach in Account Insights. They ha...
2021-05-3127 min
#TWIMshow - This Week in Marketing[Ep57/17May21] - 4 New Features In Google Ads and other Digital Marketing updates from the week of May 17, 20211. Updates From Snapchat’s Partner Summit - Snapchat has shared that they reached 280M daily users and over 500M monthly active users globally. Other features they have announced include Creator Marketplace, where businesses will be able to find and partner with Snap creators, and Public Profiles, which will help users get discovered organically, engage with customers, build a following, sell products, and manage their profile - all in one place.2. Facebook Explains “What’s Allowed” & Community Standards Enforcement Report (CSER) - People often wonder what content is allowed on Facebook’s platforms. Well, it all starts with their Commu...
2021-05-2422 min
#TWIMshow - This Week in Marketing[Ep56/10May21] - Facebook Conversions API For Better ROI and other Digital Marketing updates from the week of May 10, 20211. Apple’s Paid Ads Business Expansion (0:37) - Apple didn’t want to comment on their employment of Antonio Garcia Martinez, however, it looks like they are planning big steps in the advertising industry, just in time with the App Tracking Transparency (ATT) introduction. Back in 2016, Apple had its own advertising platform, called iAd, but that was considered unsuccessful. 2. TikTok Coins, New Features, And A Refreshed Safety Center (3:10) - The improved Safety Center includes new guides and resources to help with digital safety and security among families - A guardian's guide to TikTok; Bullying education and prevention resou...
2021-05-1720 min
#TWIMshow - This Week in Marketing[Ep55/3May21] - Fraudulent Ads Are Still Common On Google and other Digital Marketing updates from the week of May 3, 20211. Pinterest Expands Its Advertisement To Mexico (0:39) - Paid promotions are now possible in Mexico via Pin. The platform is seeing increased engagement in Mexico, in terms of search activity which rose by 93% year-over-year throughout 2020. At the same time, Pinterest continues to expand its ad tools outside of the US, with Argentina, Colombia and Chile being next in line. 2.New Sound And Login Kits Are Available On TikTok (1:43) - Sound and Login Kits are introduced alongside the “TikTok for Developers program”. Their aim is to help third-party apps create more frictionless sharing and authentication experiences for their users. The S...
2021-05-1215 min
#TWIMshow - This Week in Marketing[Ep54/26Apr21] - Google Reports An Increase In Search Spam Detection and other Digital Marketing updates1. Microsoft, YouTube and Google Announce Their Advertising Revenue Figures - Google leads with a 32% increase in ad revenue, compared to Microsoft and their 17% increase in ad revenue. Meanwhile, YouTube is also growing with a 49% jump in ad revenue, followed by a 86% increase in daily views of YouTube Shorts. 2. LinkedIn’s Continued Growth Reaches 25% Revenue Increase - Since Microsoft acquired LinkedIn back in 2016, we only see brief overviews of the platform. Some of the impressive growth figures, besides revenue, include 43% increase in conversions; 29% increase in content sharing, and 80% increase in hours spent on LinkedIn Learning. 3. A Pr...
2021-05-0222 min
#TWIMshow - This Week in Marketing[Ep53/19Apr21] - 5 Must Know Updates from Microsoft Advertising Partner Summit and other Digital Marketing updates1. Facebook and Reddit Are Launching a Clone of Clubhouse - Although these news have been covered in a previous episode of the #TWIMshow, there are some updates worth sharing. For example, Facebook is not only creating its Clubhouse version, they are also creating it in a new and improved way, using speech-to-text and sound morphing technologies. At the same time, Reddit Talks will be available for Android and iOS users, which is automatically a jump ahead of Clubhouse. 2. Facebook’s Advice on Minimizing Disruptions After iOS 14.5 - Apple’s update of the iOS 14 were confirmed on April 20, 2021, and adver...
2021-04-2619 min
#TWIMshow - This Week in Marketing[Ep52/12Apr21] - Video A/B Testing in Facebook Creator Studio and other updates from TikTok, LinkedIn, & Google Ads1. Insights On How Older Users Engage On TikTok - So what products are parents looking for on the platform? "Compared to TikTok users who are in the same age group but don’t have children, TikTok parents are more likely to post about home appliances, snack products, business, cars and grocery products."2. LinkedIn Launches New Ad Guides for Marketers - Planning campaigns on LinkedIn is becoming a simpler and easier task, thanks to LinkedIn’s new overview that includes image size info, call-to-action options, technical requirements, and more, for each ad type. All the details on this guide...
2021-04-1814 min
#TWIMshow - This Week in Marketing[Ep51/5Apr21] - Video Experiments In YouTube Ads and other updates from Reddit, TikTok, Pinterest, Clubhouse, Google Search, Facebook & YouTube1. Reddit Has Launched a New Advertiser Resource Hub Called 'Reddit Ads Formula' - It will include a range of guides, tips, case studies and additional help for businesses to fully utilise the platform. Sam Hughes adds: "Reddit Ads Formula features the latest on our ad solutions, industry insights, creative best practices, seasonal moments and more. On-demand courses will be launching in the coming months to take our education efforts to the next level." Anyone can register and access Reddit Ads Formula here with email sign-up.2. Auto Captions Are Now Available On TikTok - This i...
2021-04-1218 min
#TWIMshow - This Week in Marketing[Ep50/29Mar21] - Facebook Analytics Discontinuation and other updates from Instagram, YouTube, Microsoft, Google, SnapChat, Pinterest, & LinkedIn during the week of Mar 29, 211. Instagram Expands IGTV Ads To The UK and Australia - After first testing ads in IGTV with some US-based creators, Instagram has decided to expand this service to the UK and Australia. The video ads will be suitable for mobiles and will last no longer than 15 seconds. Bloomberg has predicted that creators will be earning 55% of ad revenue, while Instagram will receive the remaining 45% - the same ration that YouTube offers. 2. YouTube is Allowing More Content To Become Eligible For Full Monetization - Previously certain videos were restricted from monetization but now YouTube is bringing in m...
2021-04-0416 min
#TWIMshow - This Week in Marketing[Ep49/22Mar21] - Updates to Facebook's Brand Safety and other updates from LinkedIn, WhatsApp, GMB, Microsoft Bing, & Google during the week of Mar 22, 211. Read Receipts and Typing Indicators Expanding To LinkedIn Messages and InMailsLet’s welcome LinkedIn to the club, no matter how late. Users will now be able to see read receipts and typing indicators for messages and InMails. You can always choose to have this feature ON or OFF, and you can adjust your preferences from the settings.2. WhatsApp Making Lives Easier: Using WhatsApp Web Without a Connected Mobile Will Soon Be AvailableYou won’t need to have your mobile phone connected anymore, to be able to use WhatsApp Web, making lives so much...
2021-03-2819 min
#TWIMshow - This Week in Marketing[Ep48/15Mar21] - TV Data is Now Connected to YouTube Analytics and other updates from Clubhouse, Google Ads, Tiktok and LinkedIn during the week of Mar 15, 211. Clubhouse Has Announced an Accelerator Creators Program. This program will provide the opportunity to monetize some creators’ shows and conversions. It aims to support and train 20 creators who want to share their ideas and creativity with the world, but lack the financial support. To apply, go to https://www.joinclubhouse.com/creator-first-accelerator2. Google Ads Introduces a New Summary View. The new, simplified layout of the summary view can now help you do the following: view performance at a glance; improve performance with custom recommendations; create and edit campaigns in just a few clicks, and manage keywords in on...
2021-03-2117 min
#TWIMshow - This Week in MarketingMarketing Mojo, Episode 1: Landlords, Bartering, Marketplace, & Dinner Plates ft. Chaia Tacos Founder Bettina SternThis week, we sat down with Bettina Stern to talk about bartering with influencers, generating aesthetic social media content, standing up for social justice, testing new menu items, and more as she explains strategies that have helped drive growth for her small business Chaia Tacos despite the pandemic. Plus, hear Bettina’s advice on the importance of a good landlord. Follow Chaia tacos @chaiatacos
2021-03-1727 min
#TWIMshow - This Week in Marketing[Ep47] - Bing has a New Wordpress Plugin and other updates from TikTok, Twitter, Facebook and YouTube from the Week of Mar 8, 211. TikTok Releases New Business Tips. These tips include advice on how to get discovered, how to produce creative content, how to drive performance, and how to connect to the trending culture. Find the page HERE.2. Even If You Don't Use Snapchat Ads, You Need to Know About Snapchat’s New Resource Hub! Apple’s IDFA changes are making all advertisers adapt to a new normal. Snapchat assembled a resource hub to help its advertisers adjust to the new rules. You can find the link to the hub HERE. 3. Twitter is Now Allowing Brands to Limit...
2021-03-1520 min
#TWIMshow - This Week in Marketing[Ep46] - TikTok “Ready, Set, Grow” Summit for SMB’s and notable Digital Marketing Updates from the Week of Mar 1, 211. Microsoft Bing Updates Interface. Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design.2. Pinterest Premiers New Marketing Tools: As part of its first-ever 'Pinterest Presents' marketing and advertising summit, Pinterest has announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience.3. Google Launches “Evasive Ad Content” Policy. Goo...
2021-03-0819 min
#TWIMshow - This Week in Marketing[Ep45] - Key Takeaways from #TWTRAnalystDay and other notable Digital Marketing Updates from the Week of Feb 22, 211. Automatically Share Your Instagram Stories to Facebook. FINALLY! You can change your IG setting to automatically share IG stories to your Facebook story as well. 2. 6 Twitter Trends for Your Business. The world is changing. Fast. But how fast? And where is it all going? Discover how the talk on twitter can give us a window into culture and how brands can stay ahead of what’s happening. These trends are Wellbeing, Creator Culture, Everyday Wonder, One Planet, Tech Life, and My Identity. Listen to the podcast to gain some ideas on how...
2021-03-0117 min
#TWIMshow - This Week in Marketing[Ep44] - Facebook's Shady Practices Revealed in Court and Other Digital Marketing Updates from the Week of Feb 15, 211. FYI: LinkedIn Has A Double-Tap Like Feature. This is similar to the Double-Tap feature found in Instagram. 2. TikTok's Ad Business Has Boomed Since its US Lawsuit Ended. After the Biden administration stopped the lawsuit claim against TikTok, the app saw a huge rise in its number of advertisers. 3. This New YouTube Feature Will Help You See What Your Audience Watches. YouTube Analytics now shows you what other channels and entertainment streams that your audience has been watching over the past 28 days.4. YouTube's Shorts Tools Will Come to the US Next Month! U.S...
2021-02-2217 min
#TWIMshow - This Week in Marketing[Ep43] - Reels Algorithm Will Penalize Your Content if You Do This and Other Digital Marketing Updates from the Week of Feb 8, 211. Q4’20 Results Shows that Twitter is Growing. That is a 5 million active user increase from their Q3. Furthermore, the company believes that it will increase by 20% in the first quarter of 2021.2. Twitter Improves its Data Tracking Options for Advertisers. Twitter has reconstructed its website tag offering to finally provide first-party data on ad campaigns. This means that advertisers can finally move away from third party cookies! 3. TikTok Adds Direct Linking Options to Help Creators Monetize Their Content. Currently this is just a partnership with ‘Whisk’ where TikTok'ers can link a recipe card to their TikTok video...
2021-02-1515 min
#TWIMshow - This Week in Marketing[Ep42] - To Fight Apple’s New Data Policy, Facebook Tries to Convince via Pop Up and Other Digital Marketing News from Week of 1st Feb 211. LinkedIn Grows both Advertising and User Engagement. LinkedIn has done exceptionally well this quarter reflected by heightened measures of user engagement in various activities.2. Instagram Develops New ‘Recently Deleted’ Folder Feature. Instagram recently announced the launch of a new feature, a ‘recently deleted’ folder. 3. Google Ads Makes Updates to Phrase and Broad Match Modified Keywords. Google has updated certain aspects of phrase and broad match keywords which is meant to streamline things for advertisers.4. Twitter Informs Users of Impacts of Looming iOS 14 Updates. Given new data sharing transparency that comes with iOS 14, Twitter has issu...
2021-02-0812 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep41] - Facebook OverSight Board Overturns Cases & Other Digital Marketing News1. Finally an Instagram Business Dashboard?! It’s about time! This will be a management overview platform that provides basic performance insights and analytics.2. Facebook's New 'Supreme Court' Oversight Board Issued its First Rulings. Facebook has a track record of banning, banning, and more banning. Now they’ve established a Supreme-court like board that will review the most controversial of the calls. 3. Best Customer Care Practices on Twitter. Customer Care on Twitter? It’s actually a lot more practical than you would think. Top brands have a twitter dedicated to customer care and brands that have a well...
2021-02-0116 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep40] - TikTok, Instagram, YouTube Shorts & Facebook Updates from Week of Jan 18, 20211. Raise Your Brands' TikTok Engagement with the New Q&A Profile Feature! This feature is not available to the full public yet. When activated, it allows followers to submit questions to accounts and the account creator can answer the questions in their following video. 2. TikTok's New 'Creator Portal' Offers Best Practices for Creators. This portal offers resources on the basics of getting started on TikTok, connecting with your audience, and cultivating best practices to bring your videos to the next level.3. Raise Your Brands' TikTok Engagement with the New Q&A Profile Feature! This feature i...
2021-01-2513 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep39] - Instagram, Facebook, YouTube & LinkedIn Updates from Week of Jan 11, 20211. Will Instagram Remove Like Views From The Public? Instagram is testing a feature that would make the number of likes on a post invisible to the viewers.2. Facebook Will Be Removing the 'Our Story' Section from Pages. Facebook now is encouraging page owners to include their ‘Our Story’ content in the ‘Additional Information’ section instead.3. Snapchat Adds New Feature to Show Number of Public Views for Spotlight Videos. Snapchat follows in the steps of TikTok once again with this new update. 4. YouTube Analytics Now Appear 24 hours After Posting a Video. Before it would take a w...
2021-01-1813 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep38] - Instagram, SnapChat, Twitter, YouTube & Other Updates from Week of Jan 4, 20211. Instagram Testing New Design For Stories On Desktop. Browsing Instagram Stories from desktop may soon become more easier: Instagram is testing a new UI design for Stories that gives the feature a much-needed facelift. With the new style, Stories appear in a carousel rather than a single tile that takes up the entire page.2. Snapchat Relaunches Partner Solutions Program for Advertisers. This program was originally launched in 2016 and split the providers into two categories. Now, in 2021, more specific assistance to advertisers is broken into partner categorization tiers. 3. Apple Waging War Against Facebook and Snapchat? Or i...
2021-01-1120 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep37] - Google & TikTok Updates from Week of Dec 28, 20201. Google Adds a Social Media Video Carousel to Its Results Page. Don’t be confused by this and the Google’s. Stories feature which were videos produced by large media publishers. For select users, the new carousels will display relevant social media videos from platforms like TikTok and Instagram.2. “TikTok Payment” Coming Soon? Bytedance, the parent company for TikTok has applied for "TikTok Payment" E-payment trademark signaling speculation that in-app payment in imminent.
2021-01-0407 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep36] - Facebook, TikTok, Google, YouTube, & Instagram Updates from Week of Dec 21, 20201. Facebook's automated tools are causing more damage to small advertisers than the promised benefits. Facebook has been trying to make its platform very safe for these advertisers too with the help of automated tools based on AI (artificial intelligence) technology to prevent cybercrime over the platform.2. TikTok Adds commenting and notifications to its web version . TikTok's web version will now allow users to both check their notifications and comment on posts.3. Tiktok's recent 'Year on TikTok' in app feature brings in memories for the users to reminisce how they spent their 2020 with the platform. TikTok...
2020-12-2816 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep35] - Google, Facebook, Twitter, TikTok, LinkedIn & Reddit Updates from Week of Dec 14, 20201. Google Jumps on the AR Train and Adds 'Try-On' Ads to Google Shopping. With this new AR feature, potential buyers can try-on different makeup colors and shades on their own face through accessing the feature with their cellphones.2. Google is Removing the Adsense Link Ads Feature. Link ads were a thing of the past being ineffecting and annoying for many users. Google tosses them in the name of modernization.3. Apple’s iOS 14 Release May Affect Your FB Ads. 4. FB Trying to Stay Ahead of TikTok with New Music Video ‘Collab’ Feature? Facebook is trying...
2020-12-2115 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep34] - Snapchat, YouTube, WhatsApp, Instagram, & Twitter Updates from Week of Dec 07, 20201. Snap Gives a $3.5 Million Grant to Lens Creators- Is AR the future of Snap Advertisement? Snapchat stays relevant and advanced in the competitive social media world with its AR initiatives. Furthermore, they are exploring Bitmoji-based virtual clothing sponsorships. Say hello to snapchat ecommerce!2. YouTube Works on Breaking Language Barriers, Hashtag Pages, and Texts in Shorts. Youtube’s new translating initiative will enlarge video audience to people of all languages, Hashtag navigation is made easier, and YouTube Shorts will soon include text captions in the video.3. 6 YouTube Algorithm Distribution Queries Answered. Does a new updated thumbnail pho...
2020-12-1419 min
#TWIMshow - This Week in Marketing[#TWIMshow/Ep33] - TikTok, Twitter, Google & LinkedIn Updates from Week of Nov 30, 20201.TikTok Ban/Sale Seems To Be On Hold. 2.TikTok May Soon Extend it's Video Length from 60 Seconds to 3 Minutes. The reaction to this potential update is positive with users excited to have more freedom with their video length. However, a few users worry that 3 minute videos may begin to get boring. 3. TikTok Publishes Top-Ranking Creators, Content, Rising Stars, and 2021 Trends. 4. Frequency Capping on Twitter is Now Available for All Ad Campaigns. Frequency capping allows you to set a limit as to how often a user will be shown an ad in a given ti...
2020-12-0715 min
#TWIMshow - This Week in Marketing[#TWIMshow] - Digital Marketing Updates from Week of Nov 23, 20201. Instagram Adds More Branded Content Options for Creators and Brands. Instagram is advancing its partnership revenue options. Branded Content Tags will now be available for both Reels and Lives. 2. Snapchat Launches Spotlight. Spotlight allows users to share other snapchat users’ content as well as Snap Discover pieces to their story. 3. TikTok Releases Analytics Tracking for Live Streams. TikTok users now have access to analytics on their live streams.4. TikTok Holiday Playbook for Your Small Business. It is a downloadable 40 page guide that highlights the opportunities of TikTok ads over this holiday season. In the d...
2020-11-3013 min
#TWIMshow - This Week in Marketing[#TWIMshow] - Digital Marketing Updates from Week of Nov 16, 20201. IG Guides Now Makes It Easier to Find, Curate, and Share the Products, Places, and Posts You Love from Your Favorite Accounts on Instagram. The Guides feature allows you to create mini guides giving tips and recommendations in 3 categories: Products, Places, and Posts. Many influencers are using this to give self-help tips and travel recommendations. 2. Instagram Adds Keyword Search - Are They Trying to Compete with Google? Before the only way to search for Instagram posts was through accounts, hashtags, and places. Now you can search keywords and IG will produce all posts whose captions include those k...
2020-11-2321 min
#TWIMshow - This Week in Marketing[#TWIMshow] - Digital Marketing Updates from Week of Nov 9, 20201. Ads on Instagram Reels!2. Instagram Now Supports Multiple Accounts in Desktop Version3. Google to Change its SEO Metrics Starting on May 20214. Spotify Purchases the Podcast Company MegaPhone5. Shopping Feature in WhatsApp Business Accounts6. Updates to Google Web Stories7. TikTok Stays in the U.S.8. TikTok Releases New Features9. Facebook Shares Consumer Behavior Insights During COVID-1910. Twitter Introduces a New 'Carousels' Ad format11. Twitter Shares Insights Into Holiday Season Trends12. Pinterest Offers a Holiday Gift Guide Which Reveals G...
2020-11-1620 min
#TWIMshow - This Week in Marketing[#TWIMshow] - Digital Marketing Updates from Week of Nov 1, 20201. Instagram Experiments with Alternate Reaction Options for Stories2. Countless of Advertisers Encounter Problems with Facebook Ads This Week3. Facebook Shares Ad Copy Tips to Maximize Your Performancehttps://www.facebook.com/business/news/five-tips-to-increase-brand-awareness/4.YouTube Adds 3 New Tools for Users to Fix Copyright Issues:Adjustable Endpoints of Video Add/Modify Your Video’s Audio Improved Library of Copyright-Free Music5. YouTube Answers FAQs on Video Discovery and Distributionhttps://youtu.be/v4qXzri4rd06. Snapchat Allows Influencers to Display Subscriber Count7. Snapchat Gives Educational Insights for Mark...
2020-11-0918 min
#TWIMshow - This Week in Marketing[#TWIMshow] - Digital Marketing Updates from Week of Oct 26, 20201. Twitter Q3 Earnings Report Increase in Ad Revenue and a Decrease in Growth of Active Users2. Twitter provides Tips for Enhancing Brand Messaging During the Pandemic3. Facebook Q3 Earnings Report 2.54 Billion Daily Active Users and $3.71 Billion in Total Revenue from All of Its Apps.Offers Advice to Businesses on How to Leverage Changing Consumer Behavior during The COVID-19 PandemicProvides Analysis on Ad Performance Based on Frequency4. Pinterest Q3 Earnings Show an Increase in Revenue and 442 Million Monthly Active Users5. Pinterest adds new features and Ad Options for Retailers
2020-11-0223 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of October 19, 20201. Instagram plans to crack down on rule-breaking influencers & introduces new options including IGTV Ads2. Facebook cracks down on Fake Engagement Peddlers 3. Shopping, Payments, and Customer Service on WhatsApp4. TikTok starts to label misleading content & will notify users when videos are taken down5. Pakistan unbans TikTok & 9 TikTokers with Amazing Educational Content6. Updates to Twitter’s Ad Manager7. Google Shopping will help you to find the best deal8. Legal action against Google & their scrambling to transparency with “About This Result” feature9. New gui...
2020-10-2627 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of October 12, 2020Google is testing a feature that will let users filter their search results by pages and sitesGoogle is working on a new feature that will let users filter their search results by pages and sites that have the same keywords and it comes with a Filter Box.Google Ads announced that it is expanding its DDA tools for YouTube advertisersYouTube advertisers will be able to use the ‘Conversion Lift’ metrics from Google Analytics now too!You can learn more there:
2020-10-1821 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of October 5, 2020Facebook is working on adding an Inclusion List for StoriesFacebook is working on a feature where you can add what they call an “inclusion list” which allows you to add specific people and choose to share stories privately with them.Facebook is introducing an official community manager certification program with free online coursesIf you are a social media manager or community manager, you can further your career and enhance your credentials by becoming Facebook certified through their official online program and you can earn an industry-recognized badge.Re...
2020-10-1217 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of September 28, 2020Google Shopping Listings is expanding its free display options to businesses in other parts of the globeAs part of Google's expanded assistance push, its free display options are now expanded to businesses in Europe, the Middle East, and Africa.For more info, click here:https://blog.google/around-the-globe/google-europe/powering-economic-recovery-through-retail/Facebook is removing its 28-day attribution window option for Facebook adsFacebook Ads is getting rid of its 28-day attribution option and change back to a 7-day attribution as...
2020-10-0518 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of September 21, 2020How to get a verified Twitter accountTwitter is creating a way for users to request verification directly, without having to go through multiple tedious steps and it starts with the user filling out their profile completely. Facebook has updated its rights management platform giving creators more control over their images and usageFacebook announced an expansion of its Rights Manager tool, which will now automatically detect image copyright violations for claimed content across both Facebook and Instagram.Learn more here:https://about.fb.com/news/2020/09/helping-creators-and-publishers-manage-their-intellectual-property/F...
2020-09-2820 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of September 14, 2020Latest on TikTok: Ban, Win & DelaysOracle has been chosen as the “trusted tech partner” of Bytedance. The company was chosen for its 40-year track record providing secure, highly performant technology solutions and the deal is likely not to be structured as an outright sale. TikTok received one week of extension from U.S Commerce Dept and the ban will go into effect on Sept 27, 2020 instead of Sept 20. Plus President Trump wants $5B fee toward U.S. History education from TikTok.TikTok releases an update on its Billion dollar Creator FundTikTok will soon...
2020-09-2123 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of September 7, 2020TikTok creators express disappointment over Creator Fund distributionTikTok is again under the line of fire, but this time, the creators are showing their disappointment over the funds being distributed by the Creator Fund within a month of its creation.Reviewing back to school trends report published by TwitterTwitter shared a list of some of the key, emerging back to school trends and the opportunities that opened up for businesses.Facebook will start limiting the number of ads...
2020-09-1423 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of August 31, 2020TikTok announced a new, free education session for brands seeking to use its AR tools to build campaignsTikTok invites brands to attend their first TikTok Branded Effect Webinar on how brands can leverage augmented reality to engage with the TikTok community through head-turning, campaign-boosting Branded Effects.For more information, check out this link:https://tiktokmasterclassbrandedeffect.splashthat.com/TikTok partners with Teespring to help creators sell their merchandise to their fans within the app.TikTok creators will soon be able to sell merchandise they design and...
2020-09-0622 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of August 24, 2020Facebook released a statement about the major impacts of the iOS 14 Update to Audience Network Effectiveness Facebook shared that they will not be collecting the identifier for advertisers (IDFA) on through their apps on iOS 14 devices because of Apple’s iOS 14 changes. This means that it will impact publishers’ ability to monetize through Audience Network on iOS 14.https://www.facebook.com/audiencenetwork/news-and-insights/preparing-audience-network-for-ios14/Facebook has provided Tips on how to utilize Live Producer to Maximize your Live-Stream BroadcastsFacebook’s latest video f...
2020-08-3022 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of August 17, 2020Facebook published a new set of reports on the 5 Global Shifts Shaping the Future NowTo support marketers in bridging the uncertainties of today with the possibilities of tomorrow, Facebook analyzed their data, commissioned surveys and third-party research. They looked at the acceleration of existing trends alongside the emergence of new ones. And the’ve identified five global macro-shifts shaping the future, now. Find out what they mean for your marketing. Safer shoppingMindful wellnessGlocal communityGen Z’s regenerationConnected convenienceFacebook's Updating its Ad Preferences Hub to make it easier to control your Personal Ad and Data Se...
2020-08-2324 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of August 10, 2020Facebook launches paid online eventsAs of August 14, 2020, businesses (in US and 19 other countries) can now monetize online events on Facebook.Facebook adds new Page Follow settings to control which updates you seeFacebook users can now follow either all updates from the Page, or a selection of:Posts - Highlights, all updates or noneVideos - Highlights, all or noneLive Videos - All or noneOffers - Option to switch offer posts on or offFacebook removes over 1,000 Ad Targeting Options due to low usageFacebook has announced that...
2020-08-1626 min
#TWIMshow - This Week in MarketingDigital Marketing Updates & Analysis from the Week of August 3, 2020Facebook Accelerator ProgramFacebook announced the launch of two new Accelerator programs - Facebook Accelerator: Connectivity & Facebook Accelerator: Commerce. These 12-week programs will take on a new format and will be completely virtual sprints with a focus on product themes and exploration of collaborative partnerships to provide even more value for startups.To learn more, visit this link:https://developers.facebook.com/blog/post/2020/08/03/driving-growth-startups-facebook-accelerator-program/Facebook adds new Sponsored Post options for groupsAs Facebook continues to emphasize group engagement and is also...
2020-08-0930 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of July 27, 2020Facebook Adds 100 Million More Users, Reports 11% Revenue Growth Amid COVID-19Facebook has reported steady growth in its latest earnings report, with the platform now exceeding 3 billion users worldwide across its 'family of apps'.https://s21.q4cdn.com/399680738/files/doc_financials/2020/q2/Q2-2020-FB-Earnings-Presentation.pdfFacebook Offers Money to Reel In TikTok CreatorsFacebook’s Instagram offers financial incentives for Tiktok’s most popular creators to use “Reels”, a Tiktok-like feature to be launched next month.Snapchat has published a new study on evolving video consumpt...
2020-08-0226 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of July 20, 2020Pinterest Releases New Data on Rising Search Trends Amid COVID-19Pinterest shows how millions globally are restructuring their lives with wellbeing practices and an optimistic outlook amid COVID13.Read more here:https://newsroom.pinterest.com/en/post/new-priorities-pinterest-insightsSnapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in RevenueSnapchat has reported its Q2 2020 performance update, showing increases in both users are revenue, and, in general, positive signs for the ongoing steady growth of the platform.
2020-07-2627 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of July 13, 2020Facebook Rolls Out Screen-Sharing in the Messenger AppFacebook is expanding the availability of Messenger’s screen sharing feature in video calls and Messenger Rooms to their mobile apps. https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/Instagram launches its redesigned Shop, now powered by Facebook PayInstagram proceeds with its plans to promote itself as a place to shop by launching its new Instagram Shop designed to encourage even more browsing and discovery of brands, creators, and products.h...
2020-07-1917 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of July 6, 2020TikTok for business launches new solutions to help small businesses connect and grow with the TikTok communityThe TikTok For Business Ads Manager features Creative tools, Flexible budgeting, Performance targeting, and business accounts that will provide additional tools customized to businesses' needs.TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses.TiKtok business: www.tiktok.com/businessBack to business ad credit program: https://www.tiktok.com/business/en/back-to-business-programTikTok releases latest transparency report amid more questions...
2020-07-1214 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of June 29, 2020Snapchat launches new 'try-on' campaign with Gucci for its Shoppable AR featureSnapchat’s latest update is on the new “Shoppable AR” technology and this week, they have launched a “try-on” campaign created in collaboration with Gucci shoes. Basically, you will now get to use Snapchat filters to try on and buy Gucci sneakers virtuallyPinterest Reports Significant Increases in Christmas Searches as Users Seek Escape from COVID-19Pinterest has published a new report showing Christmas-related are seeing a major increase. It’s a bit sad and optimistic at the same time that people look...
2020-07-0517 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of June 22, 2020Instagram enables New advertisers to create ads without linking their accounts to a Facebook PageFor the longest time, Instagram users have always been required to connect their profile to Facebook Ad Manager but now, new users can finally create Instagram ads without doing so.Instagram has launched an updated listing of eligibility requirements for its shopping toolsMore businesses and individual creators will now have access to Instagram’s e-commerce options as it updates the eligibility requirements to use shopping tags. Instagram is expanding “Reels...
2020-06-2814 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of June 15, 2020Facebook Provides New Overview of How its Ad System WorksFacebook published a new overview of how its ad system works as part of their "Good Questions, Real Answers" series. In the series, they highlighted its two key factors to determine which ads to show users.Check out the link to the episode of ‘Good Questions, Real Answers: How Does Facebook Use Machine Learning to Deliver Ads?” here:https://www.facebook.com/business/news/good-questions-real-answers-how-does-facebook-use-machine-learning-to-deliver-ads/#Facebook is looking to expand ‘Collections’ with a new test of an op...
2020-06-2113 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of June 8, 202010. LinkedIn published a new guide on 'Content Marketing in Times of Uncertainty' filled with advice from industry heavy-weights and business to business marketers and experts. Download the guide here: shorturl.at/hiJO19. Twitter is working on new ways for you to respond to a tweet with an emoji. 8. ByteDance, the developer of TikTok, is adding restrictions that will stop Chinese-based staff from accessing its data. 7. Facebook is adding a new option to switch between personal and business accounts in messenger. 6. Twitter is bringing back an option to apply for pro...
2020-06-1414 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of June 1, 202010. Facebook's Photo and Video Transfer Tool is Now Available in All RegionsYou can now copy your Facebook photos and videos over to Google Photos is now available in all regions. This is Facebook’s first step in its new data portability approach, which will eventually provide users with more control over all of their Facebook data.You can access this option in the Facebook settings within your Facebook information and you will be asked to enter your password before a transfer is initiated. It started with users in Ireland last December, extended to European, Asian and Af...
2020-06-0715 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of May 25, 2020This Week in Marketing Show notesHere’s a quick rundown of this week’s updates. 1. Facebook will start verifying the identities of accounts that keep going viral to ensure that users are getting authentic posts and not bots. This means that all accounts that exhibit “inauthentic behavior” or those who continuously go viral in the US will need to provide identification and if the ID does not match the identity of the account, Facebook will reduce the reach of that account’s viral posts by reducing the...
2020-05-3113 min
#TWIMshow - This Week in MarketingDigital Marketing Updates from the Week of May 18, 2020Here’s a quick rundown of this week’s updates.1. Facebook has Announced 'Shops' for Facebook and Instagram where businesses can easily create an online store on both platforms for free. There will also be new features across both apps like Instagram Shop which has live shopping features and loyalty programs to improve the customer experience as they shop.2. Facebook began running a test of skippable mid-roll in-stream video ads for 10-15 second videos in a small population. 3. Facebook tests its 3D Product Images in th...
2020-05-2412 min#TWIMshow - This Week in MarketingTWIM - 11 May 20 Hey everyone, Welcome to this week's episode of This Week in Marketing. I'm your host Sajid Islam Today we'll be covering all the notable news & updates in the Digital Marketing Space from the Week of May 11th, 2020. First, we begin with a news update that we have received from our friend Curt Maly, at Black Box Social Media, LLC. Starting on Monday, May 19, 2020, in an effort to increase security, Facebook will begin requiring the use of two-factor authentication to access Business Manager. In this time of inc...
2020-05-1811 min
#TWIMshow - This Week in MarketingTWIM- 04 May 2020Hey everyone, Welcome to this week's episode of This Week in Marketing. I'm your host Sajid Islam. Today we'll be covering all the notable news & updates in the Digital Marketing Space from the Week of May 4th, 2020. 1. From our friend John E Lincoln at ignitevisibility.com we found out that Google has rolled out a new core algorithm update. It’s unimaginatively called the “May 2020 Core Update.” This gives new meaning to the phrase: “May the Fourth Be With You.” And Google's guidance remains the same as it has in the past. Tha...
2020-05-1013 min
#TWIMshow - This Week in MarketingTWIM-27 Apr 2020Hey everyone, Welcome to the second episode of This week in Marketing. I'm your host Sajid Islam Today we'll be covering all the updates in the Digital Marketing Space from the Week of April 27, 2020. Facebook Plans To Let Page Owners Charge For Access To Events With Live Videos. In a bid to support creators and small businesses, Facebook is planning to let Pages and Page Owners charge for access to events with Live videos. Facebook also announced that Page Owners will soon be able to mark Facebook Events as online only...
2020-05-0305 min
#TWIMshow - This Week in MarketingTWIM-20Apr20Hey everyone,Welcome to the first episode of This week in Marketing.I'm your host Sajid Islam. Today we'll be covering all the digital marketing news from the Week of April 20, 2020.1. Early in April 2020, Facebook had announced a $100M in cash grants and ad credits to help with challenges due to COVID-19. Now, Facebook has partnered with Ureeka and are now accepting applications. To learn more and apply, head over to facebook.com/business/boost/grants https://www.facebook.com/business/boost/grants 2. Google will make all advertisers prove their identities...
2020-04-2601 min
Sheikh Dr. Sajid UmarPower Of Dua - Sajid UmarIn this simple and summarised lecture presented at the Melbourne Madeenah in Melbourne Australia (2017, Sh. Sajid Umar discussed the power of dua in our lives and covers the following:
- The types of Dua in Islam
- Dua, the essence of worship
- Dua, the weapon of a believer
- Dua, the conversation with Allah
- Reasons why a Dua is powerful
- Nothing changes pre-destination besides dua- what does this mean.
- If everything is predetermined; do we have a choice in the actions we do?
- Some reasons that prevent our dua from reaching Allah Almighty
2017-12-0159 min