Salena - Podcast Details

Shows

Bringing Business to Retail Before You Discount This Black Friday, Listen to ThisBlack Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts. From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover smarter ways to drive sales while keeping your business sustainable. Plus, Salena explains how to run an anti...

2025-11-0623 min

Bringing Business to Retail Keep Customers Spending After Black FridayYou nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what's working. 🎧 Listen now and grab the free Discount Calculator to plan your next campaign: 👉 https://scale.theretailacademy.net/discount-calculator ...

2025-10-3025 min

Shape Your Path Fit-Cast Marquis Has RisenJust like a cassette tape, Marquis Miller *aka MarquisIsDead* has two sides. Tap in to hear both sides A and B. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-10-2129 min

Shape Your Path Fit-Cast Layers to MumblesAs he shares what lies within his layers, Jesse *aka Mumbles* discovered his powers to healing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-10-1635 min

Shape Your Path Fit-Cast Freedom Through A CanvasOmaha painting artist Dany Reyes made a breakthrough by his faith which lead him to a level of freedom that he never experienced. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-10-0351 min

B.S. with Salena Season One ConcludesSalena recaps the first season, reviews her goals and discusses som ideas for season two. Have a recommendation or a question to ask? Reach out to Salena at The Full FieldProduced by Pretty Easy Podcasts

2022-08-2922 min

B.S. with Salena SCS, SexABA and UpdatesIn the episode nine Salena shares some big travel news and adventures. Learn where she has settled for the next few months. Salena then discusses two topic focused conferences. Learn a bit about SexABA and the Standard Celeration Society Conference (SCS).Have a recommendation or a question to ask? Reach out to Salena at The Full FieldProduced by Pretty Easy Podcasts

2022-08-1529 min

Shape Your Path Fit-Cast When the Egg CracksLocal Omaha artist, Pollo Picasso, welcomes us to his eggventures as a once shy kid from South Omaha to a gentle up and coming Big Shot. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-07-1836 min

B.S. with Salena Salena's suggestions and storiesEpisode eight Salena reflects on attending an in person conference, the first in two years for her! A later episode will further discuss the fantastic conference. She also reflects on attending her first conference and provides some helpful tips as an attendee. Stay tuned for discussions on attending a conference as a presenter soon. Have a question for Salena or would like o be a guest on the podcast, check out TheFullField.comProduced by Pretty Easy Podcasts

2022-07-0419 min

Shape Your Path Fit-Cast Garden of GrowthThe beautiful Rollinda welcomes us into her garden of mental, physical, emotional, and spiritual growth. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-06-2028 min

B.S. with Salena IdABA, MtABA, WABASalena starts the show by addressing the ever-growing gun violence problem here in the United States and how Chicago is usually a negative talking point. To better address this, she discusses some successful programs here in Chicago. Here are some impactful programs here in Chicago: KOB (Kids Off the Block), Youth Guidance, CURE Violence Chicago Chapter. Take a look at your state, city, and neighborhood for ways to help prevent and bring gun safety law changes. Next up, Salena takes us to the Northwest region of the United States to, Idaho, Montana, and Washington. There’s quite an...

2022-06-0635 min

Shape Your Path Fit-Cast Konversation of Love & HateAs he prepares to serve federal time, Elmer Hernandez (aka Big Homie) opens up about his past as a leader of a gang based out of Los Angeles to a provider that sacrificed his freedom for the well-being of his family. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-06-0519 min

B.S. with Salena AzABA, NMABA, CoABAEpisode 6 takes us over the Southwest region. Salena discusses Arizona, New Mexico, and Colorado. She discusses each state and the many benefits of each conference. Learn about which state just had their first conference last year and which one has some notable past Board members. Salena also touches on the importance of primary elections, some historical information, and a brief overview on the process. The breakdown of who can vote when is ...well complicated. Salena wraps up the episode covering a hot topic in the field and gives some recommendations. Have a recommendation or a question to...

2022-05-2031 min

B.S. with Salena ALABA, FABA, GABAWelcome to Episode 5, Salena has taken to the South geographical region to discuss three conferences, ALABA, FABA and GABA. She also briefly discusses how a bill becomes a law. Here is the licensure bill for Georgia: (HB 412) What is your state's current licensure status? Learn which state Salena has been keeping an eye on for midterms. Have a recommendation or a question to ask? Reach out to Salena at The Full FieldProduced by Pretty Easy Podcasts

2022-05-0228 min

Shape Your Path Fit-Cast Leia Baez - Author & Motivational SpeakerLeia Baez is an award-winning journalist, author, government communications director, mindset coach and motivational speaker. While Leia spent most of her career telling other people’s stories as a journalist, it’s her own story of overcoming adversity that went viral online, reaching more than 6.5 million people across the globe. Read more about her at leiabaez.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-04-2538 min

B.S. with Salena VABA, VtABA, AMeBAIn Episode four, Salena ventures to the East Coast to discuss, VABA, VtABA, AMeBA . Learn which ones are virtual and which ones are in person, registration amounts, membership benefits and more. Salena also discusses the hot topic in the field and would love to hear your thoughts. Do you have options for conference reimbursement? Have you thought of the financial obstacles that may occur with this style of a financial transaction? Have a recommendation or a question to ask? Reach out to Salena at The Full Field.Produced by Pretty Easy Podcasts.

2022-04-1824 min

Shape Your Path Fit-Cast Storytime with Poetik MelodiShe's no longer the "do" type of girl. She's the "don't come for my growth" type of woman. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-04-1822 min

Shape Your Path Fit-Cast Elevating with FaithFaith Freeman - musical artist, single mother, healer, and inspiration shares how she discovered peace. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-04-1110 min

2022-04-1118 min

B.S. with Salena APBA, NCABA and OHABAIn Episode three, Salena finds a groove at this podcasting gig and takes us nationally while staying locally in the United States. Well, locally if you are in North Carolina and Ohio. Salena discusses APBA, NCABA and OHABA. Here is the Agenda Handout mentioned for the North Carolina ABA Conference.You will also find out she is not fluent in State College-level sports. (College sports was not a common topic of discussion in her household.) In today's recommendations, find out what she is working on becoming fluent in.Salena also discusses the hot topic(s...

2022-03-2127 min

Shape Your Path Fit-Cast Generational Curses (Pt 1)Maira G shares insights and experiences on acknowledging and more past generational curse. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-03-2036 min

Shape Your Path Fit-Cast Generational Curses (Pt 2)We got disconnected, but no worries ain't let it stop us from getting the message out! --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2022-03-2004 min

Life Fire Femme: Aligning, Igniting & Activating Your Life WHY the Old Saying of YOU must EARN it is BSI know I know but I have heard my whole life you must earn it to be successful. Grab something to sip and take a listen because so many of the old cliche sayings are just that.... cliche, manipulated-sounding truths meant to keep you stuck.Follow me on TT at Salena TrabucPinterest: IgnitinggoddessesIG: Salena Trabuc

2022-03-1917 min

B.S. with Salena ILABA Conference Coordinator Melinda MillerOn Episode 2, Salena brings on her first guest, Melinda Miller, the Conference Coordinator with the Illinois Association for Behavior Analysis (ILABA). Together they discuss the behind the scenes work that goes into coordinating a conference. They also discuss the fantastic lineup of individuals who will be speaking at the conference. Where to connect with ILABA: LinkedIn, Facebook, ILABA Website or to email Melinda directly, she can be reached at: conference@ilaba.org Have a recommendation or a question to ask? Reach out to Salena at The Full Field.Produced by Pretty Easy Podcasts

2022-03-0725 min

Life Fire Femme: Aligning, Igniting & Activating Your Life The 2.22.22 Portal-- What's Possible for YOUI help empathic, entrepreneurial women ignite their passion for life,, love, intim@cy and success by learning to heal the body, mind, and spirit and become the powerful, confident women they are. What do you really desire in your life? The changes in the paradigm......Go to college and get a job is falling away. Find and follow me on IG @salenatrabuc_ignitinglife. Tiktok & FB Salena Trabuc. Email: salena@salenatrabuc.com

2022-02-2325 min

B.S. with Salena Straight to the B.S.Welcome to Episode one of B.S. with Salena! In this episode Salena provides an overview of what conferences are and how they differ from other group gatherings. She also reflects on her first conference experience. Salena takes a moment to get real as she reflects on the privileges and responsibilities of having this platform while acknowledging the goals of the podcast. Lastly, she discusses a “hot topic” in the field and provides a recommendation.References BACB Data PageThanks for listening!Produced by Pretty Easy Podcasts

2022-02-2119 min

Peace Corps Tales Ep. 16 Jason's Tale - Madagascar '15-'18Jason was a stage mate from Salena and Karol's time in Madagascar. Come explore what life was like in the north part of Madagascar. Throughout this episode you will learn how Jason's time in Madagascar help guide him to his future career and also get to hear his artistic talent, through a poem he created for this episode. Few Updates: Sorry for being late on this episode. We know its been a very long time! Salena has started to work full time as well as a side Etsy business, and Karol has made great leaps into creating h...

2022-02-161h 17

B.S. with Salena Welcome to B.S. with Salena!The conference news and details needed in your professional career. Join host Salena Davila-Schilling every other Monday as she discusses at least three conferences in the field of Behavior Analysis and speaks to fellow professionals in the field. If you’re looking to learn which conference is right for you and hear about the latest topics in BS (Behavioral Science), subscribe, listen and let’s chat.Follow BS W/ Salena on Social Media:InstagramTwitter

2022-02-1401 min

Marriage and Movies Take 19: Relationship Journals and Reviews of “The Line” and “The Rescue” DocsTerry and Salena are live from Peru! Yes, they are traveling once again, which leads to some funny stories and tips to not drive each other crazy. They also share what they’re currently doing to help communicate better within the relationship. The episode ends giving two STRONG reviews of the documentaries, “The Line” and “The Rescue.” Plus, Salena has some thoughts on the new “Sex and the City” series.

2021-12-2144 min

Shape Your Path Fit-Cast The Pillar of Support, Empowerment, & GraceLucia "LuLu" Rodriguez shares her perspective about her purpose and knowing discovering what is meaningful. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-12-2020 min

Marriage and Movies Take 17: King Richard and Terrance and SalenaTerrance and Salena are back (again after a hiatus) to break down the "King Richard" movie and the season 2 finale of "The Morning Show." They loved King Richard but not so much the Morning Show. They also share how they are going to celebrate the holiday season and shout out to all the partners and small families who stay home and start new holiday traditions. Plus, they give some streaming and reading recommendations to recognize National Native American Heritage month. They are happy to be back and can't wait to share more streaming reviews and marriage moments.

2021-11-2443 min

Shape Your Path Fit-Cast Thomas OutloudThomas "Tom-Bomb" Hannon shares how he exploded into his domain of routing his mental persuasion from being angered and troubled, to sobriety and peace. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-11-2231 min

Shape Your Path Fit-Cast Homer at HeartThis once angered child was on a path that lead him to rehab. With faith and support from his now wife Mikaela Harper, mom and grandmother, he sculpted into the man he is today. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-11-1517 min

Shape Your Path Fit-Cast Emotions are GenderlessJosh McCall speaks on the importance of improving himself as a human aids to his success with mental health. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-11-0535 min

Shape Your Path Fit-Cast It's Okay to Not Be OkayThee Flowerchild, Emilia Martinez, shares how she welcomed her bad days to help her blossom. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-10-2525 min

Shape Your Path Fit-Cast Chatting with the PrattsPower couple shares both their business/personal ventures, and what keeps them growing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-10-1055 min

Shape Your Path Fit-Cast Beauty of Struggles Turned Into PeaceLeatrice Scott shares some experiences of how she broke the curse of being damaged to being a repaired art of beauty spiritually, mentally, and physically. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-09-2733 min

Shape Your Path Fit-Cast A Damaged WomanUnseen scars, trauma, depression, and loss of hope and self-love causes one and/or many to become a prisoner of their minds. Here what made us break through to enjoy our freedom. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-09-131h 21

Shape Your Path Fit-Cast Dripping into GreatnessWhen there's no script to your testimony of life changing events, unexpected challenges, and turning fears into faith...your path to spiritual, mental, and physical growth is without a doubt unstoppable. Chris Pratcher voices what lead him into victory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-09-051h 00

Shape Your Path Fit-Cast Lifting the Mental BurdensWhen silencing your thoughts and feelings is the norm for many, Sweat Goddess shares her experiences and perspectives as to why it's not. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-08-3025 min

Shape Your Path Fit-Cast The Bridge to Growth & Self CareWhere there's struggle, there's success and prosperity. Hear it first-hand from B. Bridges. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-08-2331 min

Shape Your Path Fit-Cast Life of the BeastLJ Scott aka Beastmode shares his mental and physical strengths as a leader, husband, father, and personal trainer. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-08-1629 min

Shape Your Path Fit-Cast The Goddess of GrowthThe beautiful Sweat Goddess delivers her testimony of doing away with excess mental, spiritual, and physical, being a mom, and bossing up on her journey. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-08-0230 min

Shape Your Path Fit-Cast Let's Mind Our YouthSarah shares her experiences about mental health, suicide, as an educator and mental health advocate. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-07-2531 min

Shape Your Path Fit-Cast A Voice of Strength & LoveA black man, a gay black man, and a believer in Christ has had many doors shut in his face. However, with his faith and belief...let's just say he's building his own doors that the devil can't close nor touch. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-07-1125 min

Shape Your Path Fit-Cast Be in Control of Your ProsperityCreating boundaries for your mind, heart, and soul. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-07-0515 min

Shape Your Path Fit-Cast Mr. 843 On The RiseSouthern rapper shares his motivation, inspiration, and where he's going. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-06-2114 min

Shape Your Path Fit-Cast No Distractions AllowedSharing my personal experiences and influences of self-awareness and growth. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-06-1314 min

Shape Your Path Fit-Cast Toya's Tails on Nursing Your HealthRegistered nurse shares her experiences as a medical professional during and outside of work. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-06-0634 min

Shape Your Path Fit-Cast Insecurities Put to RestMarseno Johnson speaks on his past struggles of confidence and insecurities. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-05-3118 min

Shape Your Path Fit-Cast The Superwoman MikaelaMikaela speaks on her struggles, growth, and shares some of her ideas to keep her on track. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-05-2419 min

Shape Your Path Fit-Cast Sis-n-law giving her testimony of her being my first virtual client for her wedding!Insight on what triggers and motivates Tara to get back on track with her lifestyle change. --- Send in a voice message: https://podcasters.spotify.com/pod/show/salena-watson/message Support this podcast: https://podcasters.spotify.com/pod/show/salena-watson/support

2021-05-2224 min

Marriage and Movies Take 11: Meet Scott and Lauren Along with “WandaVision” Finale & “Moxie” ThoughtsTerry and Salena bring on guests Scott and Lauren (last name 🤫) to share their thoughts on horror movies, how they decide what to watch, keys to a successful relationship, and favorite movies of all time. Terry and Salena also breakdown the WandaVision Finale and breakdown the new Netflix film, “Moxie” and how’s it’s at the top for favorite watches of 2021. Enjoy! Don’t forget to stick around for the bloopers!

2021-03-0954 min

Marriage and Movies Take 8: Meet Marissa & Alex! Plus, thoughts on HBO's Tiger Doc and Disney's WandaVisionHello! On this episode, Terry & Salena start by sharing Terry's thoughts on watching "The Big Lebowski" for the first time. Then they give their review of HBO's Tiger Woods documentary and Disney +'s WandaVision. They also had a sweet rewatch of Disney's "Honey, I Shrunk The Kids" and "Honey I Blew Up The Kid." This leads to a Top 5 of the best movies with an inventor! Terry & Salena wrap up the show by bringing on two special guests and a sweet couple, Marissa Ayala and Alex Chung. The four share how they pick which movies an...

2021-01-261h 12

Bringing Business to Retail Elizabeth Guthrie Interview Salena KnightNow more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the show, join the conversation or simply stay in touch through Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena...

2020-12-1656 min

Peace Corps Tales Ep. 2 Host Salena's Tale! Mada '15 - '18Salena goes back to memory lane to talk about what her life was like at her site of 2 years Mahasoabe and the challenges she faced as she transitioned to her third-year extension on the other side of the country (Toliara). Salena also talks about how she kept herself busy with her hobbies and the very intricate health program that she created herself! Visit peacecorpstalespodcast.weebly.com for pictures!!!

2020-11-111h 16

I Can Be Wealthy Podcast #24 How to Thrive as a Property Investor in a Declining Market (and Pandemic)On this week’s episode, I want to share with you the 6 things you need to do to thrive in a declining property market. With COVID-19 ripping through economies across the world, investors who are solely banking on organic capital growth with negatively geared properties are suffering immensely. So what do you do? —Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened people's eyes to the world of alternative investing, which extend beyon...

2020-11-0118 min

I Can Be Wealthy Podcast #23 Rob Nixon, The Accountant’s Coach on Business Lifestyle DesignOn this week’s episode, I chat with Rob Nixon. Rob runs a highly successful coaching business that helps accountants reach $1 million in annual revenue per partner. Beyond this he’s a serial entrepreneur and has launched and exited multiple businesses. We chat about the systems he uses to reward himself as a business owner, the five questions he asks himself before setting on a new business venture and what his major goals are every year with his own coaching business. —Salena is an investment advisor who has spent the past decade helping people reach the roa...

2020-10-2522 min

I Can Be Wealthy Podcast #22 Taki Moore, the Million Dollar Coach on Caring Very Little for MoneyOn this week’s episode, Taki Moore, the Million Dollar Coach shares with us his insights on how despite being considered the Mark Zuckerberg of coaches for coaches, he cares very little for money. Instead, he shares about how he counts people rather than money, what it was like living a nomadic life with his family for three years and how you can create money in the current economic situation. Connect with Taki:Website: https://milliondollarcoach.com/ LinkedIn: https://www.linkedin.com/in/coach-marketing-expert/ Facebook: https://www.facebook.com/MillionDollarCoach/ —Sale...

2020-10-1829 min

I Can Be Wealthy Podcast #21 Rana Saini of the Influencer Project on Solving a Clear Problem to Create WealthOn this week’s episode, Rana Saini shares about the importance of being very good at solving a very clear problem with a very clear solution. Rana is an ex-personal trainer come entrepreneur and now runs the Influencer Project where he helps business owners become influencers on LinkedIn. He shares his insights on what made him pursue entrepreneurship, where the biggest opportunity for wealth creation is and why having a goal and a strategy is what ultimately should drive people towards the path they take. Connect with Rana:Website: https://theinfluencerproject.com/ Lin...

2020-10-1123 min

I Can Be Wealthy Podcast #20 Warren Otter, Principal of Otter & Associates on Understanding Your Life Objectives as a Business Owner & How Mergers Can Save Your BusinessOn this week’s episode, I Interview Warren Otter, Principal of Otter & Associates. Before starting his consultancy business, Warren took his business from $4.5 million to $8.5 million through three strategic acquisitions, ultimately establishing a business turning over $25 million in revenue. Warren helps business owners through what he calls the ‘maturity stage’ of business, where he helps turn them into independent growing companies. He shares his own journey including some of the money beliefs he’s personally had to overcome, lessons from his youth, and how his attitudes to money has changed over time.Connect with Warren:Webs...

2020-10-0524 min

I Can Be Wealthy Podcast #19 Brent Williams, Founder of Empower U on Making Money From Nothing and His Strategy for Wealth and FinancesOn this week’s episode, I interview Brent Williams, Founder of Empower U, a two-day development and life skill program for youth to give them the tools and strategies to reach their full potential. This interview showcases what an incredible storyteller he is, how he measures success, and what his highest priorities are when it comes to finances and wealth. Not only does Brent have a lot of wisdom to offer on the wealth front, he’s also a downright amazing human being.Connect with Brent:Website: https://empower-u.com.au/ Link...

2020-09-2837 min

I Can Be Wealthy Podcast #18 USA vs. Australian Property Investing – What’s the Difference? Why Blending the Two Is The Best Investment StrategyOn this week’s episode, I talk about the difference between Australian and U.S. property investing. In Australia, there’s only one way to transact from a real estate perspective, while the U.S. has multiple methods. What this means is that property investing becomes a much more entrepreneurial space given that there are less regulatory red tape to navigate. —Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened people's eyes to the world of...

2020-09-2119 min

I Can Be Wealthy Podcast #17 Jesse Green, Founder of Savvy Dentist on Legacy, Financial Success and Investing in YourselfOn this week’s episode, I interview Jesse Green who is an author, speaker, and founder of the Savvy Dentist – a coaching program focused on helping dentists improve their businesses and practices. Jesse provides some incredible insights on his childhood experiences that shaped his relationship with money, what wealth means to him and what he would do if he were to start over again.Connect with Jesse:Website: https://savvydentist.com/ Facebook: https://www.facebook.com/DrJesseGreen/ LinkedIn: https://www.linkedin.com/in/drjessegreen/ — Salena is...

2020-09-1424 min

I Can Be Wealthy Podcast #16 Mike Zlotnik on Emotions and Intuition in Investment DecisionsThis week’s episode is a doozy that can’t be missed! I interview Mike Zlotnik. Mike, often nicknamed Big Mike, is regarded as one of the leading investors in the world, specialising in debt and equity investing in real estate. As one of the most prolific investors I’ve ever met (and I’ve met many), Mike is the CEO of Tempo Funding Group, a mortgage pool fund and has also launched three additional real estate investment funds.Throughout this interview, we talk about how and why he leaves emotions at the door when mak...

2020-09-0729 min

I Can Be Wealthy Podcast #15 Jane Benston on Poddy Calves, Building Wealth Slowly & Freedom of ChoiceOn this week’s episode, I interview my good friend Jane Benston. Jane is a passionate coach and mentor who helps women in leadership. As a corporate trainer and career strategist for over 20 years, Jane helps women unlock their limitless potential – both personally and professionally. Jane gave wonderful insights into her journey from investing in poddy calves to a “successful” corporate life to now running her own business coaching women in leadership.Connect with Jane:Website: https://janebenston.com/ LinkedIn: https://www.linkedin.com/in/janebenston/ Twitter: https://www.facebook.com/Jane...

2020-08-3116 min

I Can Be Wealthy Podcast #14 Not All Investment Advisors are Created Equal: How to Choose a Property Investment AdvisorOn this week's episode, I share my thoughts on why I think not all property investment advisors are equal. I often get placed under this category, and I think that people can’t tell the difference or simply look for some certification to make them feel better about their choices. Find out how you can choose the right property investment advisor.__ Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened people's eyes to the worl...

2020-08-2411 min

I Can Be Wealthy Podcast #13 Chris Gray, CEO of Your Empire on Lifestyle Goals, Being Emotionless Around Investing and Financial FreedomOn this week's episode, I interview Chris Gray, Host of Sky News Business’ ‘Your Property Empire’, Financial Judge on Channel Ten’s ‘The Renovators’ and was previously a property expert on Channel Nine’s My Home TV. Not only is he on the TV circuit, he’s also written two books and has been featured on countless radio programs, property magazines and he’s a regularly on the speaking circuit. Beyond this, Chris is the CEO of Empire, an independent consultancy that builds property portfolios for time-poor investors.We discuss how he was able to achieve his current lifestyle...

2020-08-1722 min

Bringing Business to Retail Asking What Your Customers Want Is Outdated AdviceMost retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice. Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money. In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching out to your customers for their advice but h...

2020-08-1219 min

I Can Be Wealthy Podcast #12 Simon Bedard, CEO of the Exit Advisory Group on Exit Planning, Financial Freedom and His Troubled YouthOn this week’s episode, I interview Simon Bedard, CEO & Founder of Exit Advisory Group. Simon has had over two decades of experience in finance, investment, energy and technology sectors. Being an avid entrepreneur himself, he spends his time helping business owners build value and achieve their exit goals through his advisory service. In this podcast, we talk about definitions of financial freedom, Simon’s childhood and his relationship with money from an early age right through to his current situation.Connect with SimonWebsite: https://www.exitadvisory.com.au/ Linke...

2020-08-1022 min

Bringing Business to Retail ARE BRAND AND BRANDING THE SAME?Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business. This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience. We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!). After the...

2020-08-0648 min

I Can Be Wealthy Podcast #11 How Mixing Alternative & Traditional Investments Can Be Less Risky & Potentially Catapult Your Returns By 2.5x – 5xWe go super granular and crunch the numbers on what potential returns you could get by investing in the Aussie property market vs American property market as well as what you’d get if you were to do a mix of both. Ever wondered how much property you’d need to invest to live off $200k per year? Psst – the answer is: not as much in the U.S. vs. Australia.—Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "re...

2020-08-0319 min

Bringing Business to Retail 4 POPUPS GUARANTEED TO INCREASE CONVERSIONS AND NOT ANNOY YOUR CUSTOMERSThere's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you. But does that mean you should forgo pop-ups on YOUR website? On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off). After the show, join the conversation or simply stay in touch at Facebook and...

2020-07-3017 min

I Can Be Wealthy Podcast #10 How to Teach Kids Good Spending HabitsThis week's episode is a little bit more personal – I share with you my experience and strategies I use to teach my children about money. As a parent and a daughter, I've learnt a lot about the power of stewardship and ensuring that my kids understand money and its place in our lives. From games to rules to different elements of stewardship, I share what's worked best for me and what I've observed with my children.—Salena is an investment advisor who has spent the past decade helping people reach financial freedom through alternative investment oppo...

2020-07-2716 min

Bringing Business to Retail Posting On Social Media ISN'T Going To Make You More SalesWhen most retail & ecommerce store owners want to make more money, they focus all their efforts on selling. They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook. Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales. If you're not seeing the sales you want, and you're are doing a lot of what I just described then I can't wait to share this episode of Br...

2020-07-2314 min

I Can Be Wealthy Podcast #9 Chris Miles on U.S. Investing, Problems with Getting Financial Advice and Financial FreedomOn this episode, I interview Chris Miles. Chris is a “Cash Flow Expert” who calls himself the “anti-financial planner”. He’s helped thousands of his clients with creating cash flow and lasting wealth, and has been featured on major publications such as US News, CNN Money, Bankrate.com and other well-known podcasts such as John Lee Dumas’ Entrepreneurs on Fire.After working as a traditional financial advisor for several years, he quickly realised that the financial advising industry wasn’t showing anyone how to quickly and safely become financially free. After retiring at 28, he has spent his time teaching...

2020-07-2028 min

Bringing Business to Retail The Faux-E-O Smackdown - Lessons LearnedHave you ever felt you're doing really well, leading your business forward, only to wake up one day and realise you've slipped back into your old habit of doing all the things (even the ones you promised you'd never do again!)? All of a sudden you're the employee again, struggling to find your way off the shop floor (or away from the packing bench) and back into the role of CEO. I know the feeling because it recently happened to me (I swear it's a Covid thing!). In this episode I want to share with...

2020-07-1620 min

I Can Be Wealthy Podcast #8 On High Performance, Wealth Building and Investing with John Peitzman on The BUILD ShowIn this episode, I share with you an interview I did on “The BUILD Show” with John “JP” Peitzman. John is a certified high performance coach and his framework, the BUILD framework, focuses on methodologies that help high performers obtain and sustain lasting transformation in both personal and business life. It was a huge honour to be interviewed by John and I hope you enjoy it.—Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened...

2020-07-1324 min

Bringing Business to Retail Optimise Your Conversion Rates With These 5 Apps - Elle McCannDo you get a whole lot of traffic to your online store but struggle to get people to buy? On this weeks episode of Bringing Business To Retail I'm digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they're there. I'm joined by Shopify Web Designer and Director of Curious Themes, Elle McCann who will help you understand how to optimise your site for repeat customers and the importance of understanding your customer journey. We'll share with you the number one thing to focus on when sending...

2020-07-0936 min

I Can Be Wealthy Podcast #7 Alternative Investing Strategy Deep-Dive: Being the BankWhat if I told you that there are alternative strategies out there that are not high risk, high return and require a smaller sum of money to get into? In today's episode, I go into one of these strategies – how to become the bank.This is one of the simplest and easiest ways to get into alternative strategies with unbelievable results! Check it out to find out more. — Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "...

2020-07-0615 min

Bringing Business to Retail From 7 Figures to 8 - Here Are The StrategiesHave you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't? On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them. After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind the scenes video series where you can discover more about how...

2020-07-0223 min

I Can Be Wealthy Podcast #5 Reasons to Get into Property InvestingIn this episode, I discuss the many reasons why people get into property investing and distinguish between what I believe are the right reasons and the pitfalls of getting into property investing for the wrong reasons.—Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened people's eyes to the world of alternative investing, which extend beyond conventional methods.—Connect:Website: https://freedomwarrior.com.au/ Facebook: https://www.facebook.com...

2020-06-2309 min

Bringing Business to Retail Behind The Scenes - Segmenting Your Email ListIf you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time. Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharing how my team and I recently segmented our own email list; our motivation for doing...

2020-06-1826 min

I Can Be Wealthy Podcast #4 Client Case Study: How Tony & Maria Reduced their Financial Freedom Timeline from 15 to 2 YearsIn this episode, I discuss the journey I went on with my clients Tony and Maria and directing them towards the path of financial freedom. While they had amassed a diverse property portfolio, it was actually causing them more financial strain. I worked with them closely to align their investments with their ultimate goal.— Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened people's eyes to the world of alternative investing, which extend beyond con...

2020-06-1515 min

Bringing Business to Retail Dealing With Inventory OversupplyOver the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply. As we speak billions of dollars of stock are being liquidated or moved to short-term warehouse space to free up room for new shipments or new season stock. Far from being a problem for just the big retailers, over supply is a very real threat...

2020-06-1126 min

I Can Be Wealthy Podcast #3 Why You Should Pursue Financial Freedom Rather Than Net WorthWhen it comes to financial freedom, is net worth the right metric? In fact, the pursuit of a high net worth can often hinder the ultimate goal of financial freedom. Here are my thoughts on how to reconcile the two concepts. — Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened people's eyes to the world of alternative investing, which extend beyond conventional methods. — Connect: Website: https://freedomwarrior.com.au/ Faceboo...

2020-06-0810 min

Bringing Business to Retail Financial Success Post COVID - Adam LeanFor many retail and eCommerce brands the past few months has seen unexpected benefits. But for many more it's mean financial stress and hardship. In this episode of the Bringing Business To Retail podcast I'm joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top of your biggest financial priorities. After the show, join the conversation...

2020-06-0538 min

I Can Be Wealthy Podcast #2 Things I Wished I Knew When I Started Property InvestingI think people who come off as perfect as an investor isn’t necessarily telling the entire truth. I’ve had many cuts and bruises along my investing journey and there are key lessons to be learnt from it.This is a recount of some of the harsh lessons I learnt and what I would have told my younger self about this entire investing journey. — Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened p...

2020-06-0113 min

Bringing Business to Retail The New Facebook Shops - Everything You Need To KnowLast week Facebook announced the roll out of it's latest product Facebook Shops. A new omni channel shopping experience that will link business to customers and customers to products and services. Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it's associated aps to connect, converse and sell to their customers, this new technology will be a game changer. Whether you're new to eCommerce, thinking about starting an eCommerce store or have an established platform...

2020-05-2919 min

I Can Be Wealthy Podcast #1 How I Started My Property Investing JourneyI didn't initially love property investing. This all changed when I met my husband. After seeing the returns on our property investment, I was hungry to find out more. This is a story about that journey.—Salena is an investment advisor who has spent the past decade helping people reach the road to financial freedom through alternative investment opportunities. As a "reformed" accountant, Salena has opened people's eyes to the world of alternative investing, which extend beyond conventional methods.—Connect:Website: https://freedomwarrior.com.au/Facebook: https://www.facebook.com/iamSalenaKulkarni...

2020-05-2123 min

Bringing Business to Retail Growing Your Business Organically With A Virtual Team - Nathan HirschHave you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox. In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School. Together we explore the benefits of hiring freelances and VAs, how to bring remote staff into your...

2020-05-2145 min

Bringing Business to Retail Why Average Sucks - Michael BernoffYou started your business because you knew there was a better or different way to solve a problem or provide a product. You invested everything in to growing that business; nurturing it, carrying it, making it all look effortless and easy. And then one day you wake up and it's not enough any more. You've hit a plateaux. You want more. Then what? On this weeks episode I'm super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you need to take to move what you...

2020-05-1436 min

Marriage and Movies Take 2: Meet the Schillings. Hey, that’s us!Take 2: Let’s get personal, it’s the get to know Salena and Terry episode. We take you along the journey of our early dating days and even chat a bit on the proposal (it was pretty amazing and guess what, it involved movies). Salena and Terry discuss one of their favorite trips together to Austin, Texas and how that connected with Friday Night Lights. They also discuss what it’s been like working from home in Chicago and how their creativity and productivity have increased. The category of “Look, Don’t Look” for movie watching was introduced...

2020-03-2544 min

Marriage and Movies Take 1: Meet the ElliottsIn the first episode, Salena and Terry bring on their good friends, Simon and Alice Elliott to be the first guests of the show. The interview starts with “what’s the last thing you watched together,” and then leads to stories of their first movie together, Simon’s fear of knives, #KnifePorn search on Instagram, How Alice got to go to multiple movie screenings growing up, Terry’s terrible attempt at a British accent, and more. And as we end every interview, we ask Simon and Alice, “what’s your secret to a successful relationship.” Oh, and be sure to liste...

2020-03-1754 min

Bringing Business to Retail How To Become A Household Name - Selena Soo Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray. In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-commerce brand to being the face of their brand. Selena will show you how to; share your story with your customers how you can create a deep connection with your audience why being the person wh...

2019-04-1705 min

Bringing Business to Retail Charles Palleschi - How To Make Dropshipping Work For Your StoreThe best inventions are born of necessity. When Charles Palleschi purchased a site that sold popcorn, popcorn kernels, and popcorn related accessories ecommerce business, he quickly realised that he needed to scale and parts of his business. That need inspired Charles to create Spark Shipping, the leading dropship software which automates millions upon millions of orders for eCommerce and retail entrepreneurs every month. 00:02 Salena: Hey there, and welcome to this week's episode of the bringing business to retail podcast. The best inventions are born of necessity. When Charles Palleschi purchased a store that sells popcorn, of all t...

2018-02-2051 min

Bringing Business to Retail The Importance of Accepting Set-Backs In Business - Salena KnightWhat you will learn in this episode: How Set-Backs can actually become success How ego is big thing for your business How exactly did something not turning out, turn into success Listen traumatic Sal's story which marked the last 12 years for her More at: https://salenaknight.com/podcast/bbtr57-the-importance-of-accepting-set-backs-in-business-salena-knight

2016-07-0422 min

Bringing Business to Retail The 5 Step Process On How To Plan Your 2016 - Salena KnightWhat you will learn in this episode: In this episode, Salena want to walk you though just how sheI planned for 2016. In 5 steps you will learn how to create great plan for yourself and your business You may have heard of nominating a word, or a phrase for the year Step 2, is reflection. List out what went well, what didn't, what you could have changed to improve your self, your business, your family and social life.

2016-01-0520 min

Bringing Business to Retail The One Thing You Need To Do In 2016 To Grow Your Business - Salena KnightWhat you will learn in this episode: This is the last episode of Bringing Business to Retail podcast in 2015 year How Salena made a decision to write a book

2015-12-2824 min

Bringing Business to Retail Who Is Salena KnightThis week, Salena let's you know a little bit more about herself, by answering questions that listeners have sent in. Find out: What made Salena move from horticulture to retail Why she opened her stores If she still has her stores Whether she likes travelling Successes and experiences she learned from having retail stores

2015-10-2641 min