Shows
How To Sell MoreBrand vs. Marketing: What's Really Holding You Back?In today's fast-paced and competitive B2B landscape, understanding the balance between branding and marketing is more critical than ever. In this episode of How to Sell More, Mark Drager talks about why combining these two elements strategically can help your business stand out, attract better leads, and close more deals. Mark explores why many companies focus too much on short-term marketing tactics while neglecting the long-term impact of their brand, and how this mistake can cost you big in the long run. We cover: Why first impressions matter and how your brand c...
2024-12-2517 minHow To Sell MoreFacebook Groups For B2B Leads | Megan HuberIs Facebook marketing dead, or are you just using outdated strategies? In this episode, Mark Drager welcomes Megan Huber, a business strategist who has turned Facebook Groups into a revenue powerhouse. Megan shares how she effectively built thriving communities, connecting authentically with her audience, and converting group members into paying clients without spending hours online. Known for her 'generous authority' approach, Megan simplifies the process of creating value-driven groups that act as robust lead pipelines. She challenges the myths about social media marketing and shares her unique strategy for building a powerful lead-generation m...
2024-12-1936 minHow To Sell MoreSell The Way You Buy | David PriemerFormer Salesforce executive and Cerebral Selling founder David Priemer shows why focusing solely on product features and ROI misses what truly drives sales. Drawing from his experience leading small business sales at Salesforce and building four successful startups, Priemer shares the connection between human psychology and sales results. Research shows buyers choose based on feelings rather than logic – a blind spot for many sales teams. When analyzing 70 sales representatives at Salesforce, Priemer found the highest performers built genuine belief in their solutions instead of relying on feature lists. This insight reshaped how their sales teams approached customer co...
2024-12-0444 minHow To Sell MoreWhen Nothing Works: the Truth No One Talks AboutEver tried everything to grow your business, only to feel hopeless about your marketing and sales? Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing moved leads through the sales process. This sparked a crucial insight: Marketing is an amplification tool. Mark illustrates this using movies - audiences don't blame theaters for bad films, they blame Hollywood. Similarly, businesses must examine what they're amplifying before focusing...
2024-12-0215 minHow To Sell MoreWin Your Pitch: Tips from a Television Producer | Brad HolcmanFormer A&E and Fox television executive Brad Holcman shares how his experience evaluating thousands of TV shows translates into effective sales strategies. Drawing from 20+ years producing unscripted television, Brad explains why most pitches fail in the first 30 seconds and outlines his proven framework for capturing attention. Brad reveals why understanding your audience's challenges matters more than perfecting your pitch deck. Through stories from his career, he demonstrates how authenticity and targeted storytelling outperform conventional sales techniques. The conversation explores the essential pre-pitch work top performers complete, why rushing to close deals often backfires, and how to...
2024-11-1944 minHow To Sell MoreWhy Your Marketing Funnel Is Dead | Ryan DeissDigital marketing veteran Ryan Deiss built his first online business in 1999 - when Google was still a university research project. Today, after generating $200 million in revenue across multiple companies, he sees a fundamental shift in how customers buy. "The marketing funnel isn't just broken - it's dead," Deiss tells host Mark Drager. "Modern buyers don't follow a linear path. They bounce between channels, research extensively, and make decisions based on relationships, not just targeting." In this episode, Deiss breaks down why established marketing practices fail in 2024's fragmented digital landscape. He explains how successful companies...
2024-11-1233 minHow To Sell MoreThe ROI of a Strong Company Culture | Kate VolmanThere's a painful truth in business that nobody wants to discuss: most companies are hemorrhaging talent and money through poor culture – and throwing pizza parties won't fix it. Meet Kate Volman – CEO of Floyd Consulting and organizational culture expert who's challenging the "perks over purpose" mentality plaguing modern businesses. As the leader behind The Dream Manager program, Kate has helped transform hundreds of organizations from talent-bleeding bureaucracies into high-performing powerhouses where people actually want to work. In this no-holds-barred conversation with Mark Drager, Kate pulls back the curtain on: The hidden cost of bad cult...
2024-11-0535 minHow To Sell MoreSlow Growth Isn't Sexy but It Works | Ryan CrownholmThere's a dangerous myth in entrepreneurship: that hyper-growth is the only path to success. But what if building a sustainable, profitable business didn't require sacrificing your sanity? Meet Ryan Crownholm – U.S. Army veteran turned multi-business founder who's challenging Silicon Valley's 'grow at all costs' mentality. As the architect behind MySitePlan.com and DirtMatch.com, Ryan has quietly built a business empire that's weathered multiple economic storms while serving thousands of satisfied customers. In this tactical conversation with Mark Drager, Ryan rips open his entrepreneurial playbook to reveal: The counter-intuitive growth strategy that helped hi...
2024-10-2924 minHow To Sell MoreThe "Discovery" Process: How R&D and Customer Support Fuel Sustainable Growth | Dan ShuteMeet Dan Shute, a mechanical design expert who, along with his co-founders, transformed a basement startup into Volant Products—a mid to high eight-figure global powerhouse in oil and gas technology. As President and CEO, Dan sits down with Mark Drager to share the raw truth about building a company that's revolutionizing how the energy industry handles casing installation. Dan breaks down the real challenges and victories of scaling Volant from its humble beginnings to serving customers across 50 countries with a team of 150. But this isn't your typical success story—it's a masterclass in sustainable growth and inno...
2024-10-2335 minHow To Sell MoreBuild A Disruptive Brand | Lessons From Bulldog SkincareSimon Duffy, co-founder of Bulldog Skincare and Waken Mouthcare, joins us to discuss how he transformed from an accountant to a disruptor in men's grooming and oral care. Simon explains how he identified gaps in saturated markets and built brands that stand out through innovative packaging and ingredients. He shares insights on: Developing products based on consumer needs rather than industry norms Using market feedback to refine business strategies Balancing innovation with familiarity in brand launches Turning negative feedback into growth opportunities Overcoming challenges in...
2024-10-2337 min
Lead with CultureThe Art of Branding, Rebranding, and Embracing AI in Your Business featuring Mark Drager"The truth is that any time that you are hoping to get a message in front of someone and persuade them in some way, that touches your brand."In this episode of Lead with Culture, Mark Drager, CEO of SalesLoop, takes us beyond the basics of branding to explore what truly defines a brand. It’s not just about logos or visuals, it’s about how your company shows up, communicates, and creates emotional connections. Mark shares practical strategies for effective rebranding, and gives us tips on how to maintain consistency and impact throughout the process. He also...
2024-10-0846 minHow To Sell MoreThe Introverts Guide to Networking | Matthew PollardDo you find it challenging as an introvert to handle business networking and sales? In this episode, Mark Drager interviews Matthew Pollard, alias the "Rapid Growth Guy," to reveal innovative strategies for introverts in business. As an introvert, Matthew shares his journey from struggling salesperson to successful entrepreneur and author. In this episode, you'll discover: Why being an introvert is not a barrier to success in sales and networking How to leverage your introverted strengths to build deeper relationships The power of preparation and planning in networking events
2024-09-2745 minHow To Sell MoreWhy Small Teams Beat Industry Giants | Anand SheoranAre you ready to transform your B2B strategy and forge unbreakable bonds with clients? Today, Mark Drager sits down with Anand Sheoran, founder of Current Instrumentation & Automation Inc., a specialized instrumentation company, to uncover the secrets behind his rapid business growth. With a background in engineering and sales, Anand brings a fresh perspective to customer engagement in industrial automation. In this conversation, you'll learn: Why understanding your customer is the cornerstone of sales success How to shift from a visit-focused to a value-focused sales approach The power of...
2024-09-1725 minHow To Sell More7 Ways to Sell What Customers Value | Gary ArnoldDo you ever feel like you are disconnected from your customers and struggling to drive growth? In this episode, Mark Drager interviews Gary Arnold, a growth leader and recently appointed Chair for the Seattle EXECUTE Mastermind Group, to explore his customer-centric philosophy for business success. Gary has established himself as a versatile leader in customer engagement and value creation. His career spans roles at tech giants like Amazon, GoDaddy, and PayPal, as well as innovative startups, giving him a unique perspective on driving growth across various business scales. In this episode, you'll discover:
2024-09-1132 minHow To Sell MoreDon't Be Better, Be Different | James AltucherTired of the endless hustle without clear direction in your business journey? It's time for a fresh perspective. In this episode, Mark Drager interviews James Altucher, a Top 10 LinkedIn Influencer, bestselling author, successful entrepreneur, and venture capitalist. James has co-founded 20 companies, sold several, and advises over 30 different companies across various industries. His Wall Street Journal bestselling books, including "Choose Yourself," have made a significant impact, with USA Today ranking "Choose Yourself" second among the 12 Best Business Books of All Time. James shares his revolutionary "Skip the Line" philosophy—a method that challenges conventional wi...
2024-09-0330 minHow To Sell MoreReprogram Your Fear of Rejection | Andrea WaltzConquer your fear of rejection. In this episode, Mark Drager is joined Andrea Waltz, co-author of "Go for No" and rejection expert, as she reveals transformative strategies for embracing hearing "no" and skyrocketing your success. Andrea discusses the power of the "Go for No" philosophy and how it can revolutionize your approach to sales and life. You'll discover: Why fear of rejection is holding you back and how to overcome it The unexpected benefits of actively seeking out "no's" in your personal and professional life How to reframe rejection...
2024-08-2731 minHow To Sell MoreBetter Presenters Earn More Money | Victor AntonioWant to take your sales to new heights in today's quick-moving business scene? Come along for an information-packed episode featuring Victor Antonio, a sales expert, writer of 13 books, and former President of Global Sales and Marketing for a $420M company. Victor, who rose from a challenging upbringing in Chicago to become one of the most sought-after voices in sales, shares game-changing tactics to boost revenue, increase your earnings, create strong bonds with clients, and keep you ahead of your rivals. In this episode, Victor outlines a strong plan to excel in sales blending old-school tactics with new...
2024-08-2242 minHow To Sell MoreAdding Services Grows Sales? | With Josh Golden from Quad A Real World Case StudyWant to boost your marketing and adapt to changing business growth trends? Join us for an informational conversation with Josh Golden, Quad's Chief Marketing Officer, as he shares tips on expanding services, managing complexity, and encouraging meaningful client relationships. Today, Josh offers insights in adapting to market demands while staying true to your core strengths. You will learn: How Quad transformed from a print-focused company to a comprehensive marketing solutions provider The balance of adding new services without losing sight of your brand's essence Why understanding your c...
2024-08-1435 minHow To Sell MoreSelling To Fortune 500 | Dr. Barbara Weaver SmithAre you leaving millions on the table by focusing on individuals instead of entire organizations? Join us as Dr. Barbara Weaver Smith, co-author of "Whale Hunting: How to Land Big Sales and Transform Your Company" and "Whale Hunting with Global Accounts," shares her expertise on how small and mid-sized businesses can successfully hunt, land, and nurture relationships with large corporate clients. In this episode, Dr. Smith shares her knowledge on how to shift from winning over people to conquering entire accounts. You will learn: Why winning over individuals isn't enough and...
2024-08-0930 minHow To Sell MoreSales Made Simple | Bob MarshLooking to simplify your sales approach and win more business in an increasingly complex world? Join us as Bob Marsh, Chief Revenue Officer at Bluewater Technologies, shares his philosophy of "winning through simplicity." Bob offers critical insights on reducing friction in sales, building trust with clients, and simplifying the sales process to achieve better outcomes. In this episode, he provides a powerful guide on removing friction from the sales process and building deeper customer connections. You will learn: Why the world is getting more complicated and how to manage overwhelm The four pillars...
2024-07-2531 minHow To Sell MoreMarketing Made Easy: Use Customer Profiles | Jacqueline WoodsNeed help to make your marketing efforts truly effective in today's noisy digital landscape? Look no further. Tune in as Jacqueline Woods, Teradata's Chief Marketing Officer, shares her data-driven approach to modern marketing strategy! In this episode, Jacqueline Woods shares her insights on targeted marketing, segmentation, and the science behind successful marketing campaigns. We'll cover: Why precise targeting is crucial in today's crowded marketing landscape. How to effectively segment your audience by role, industry, and solution. How lower barriers to entry have increased competition.
2024-07-1735 minHow To Sell MoreFind Your Competitive Edge | Dr. Chuck BamfordAre you tired of the confusing jargon and twisted theories surrounding business strategy? Join Dr. Chuck Bamford's direct approach to strategy - a method that cuts through the noise and gets straight to the point! In this episode, Mark Drager sits down with Dr. Chuck Bamford, a managing partner at Bamford Associates who also teaches at the University of Notre Dame. With over two decades of experience teaching strategy and entrepreneurship, he's authored six strategy textbooks and won numerous teaching awards. Today, he's here to share his insights on creating practical strategic plans that drive r...
2024-07-0935 minHow To Sell More3 Signs of Burnout (And How to Avoid It) | Julie BeeWouldn't it be nice if there was a way not to get so burned out as an entrepreneur? There is. It's called the "Burnout Prevention" strategy. Julie Bee discovered it while running her business and hasn't stopped using it. She first explained the "Burnout Prevention" strategy in her book "Burn: How Business Owners Can Overcome Burnout and Fuel Success". Now, entrepreneurs everywhere are embracing these techniques. Today, Julie joins Mark, sharing six strategies to prevent and overcome burnout as an entrepreneur. In this episode, you'll discover: How t...
2024-07-0233 minHow To Sell MoreExperiential Marketing: Memorable Moments For Future Customers | Brook JayWhat if, instead of chasing your customers, you created an experience that had your customers flocking to you? This week, Mark is joined by experiential marketing expert Brook Jay, the founder and CEO of All Terrain, an award-winning marketing agency renowned for its innovative brand strategies and activations. Her keen insights into consumer behaviour and exceptional storytelling abilities have allowed her to lead groundbreaking campaigns for global giants like Ferrari, Nike, and PepsiCo. In this episode, Brook shares insights on building emotional connections, standing out in crowded markets, and tracking the success of experiential marketing ca...
2024-06-2931 minHow To Sell MoreLeading Sales Teams to Year-Over-Year Growth | Chris CostelloIf you're struggling to unite your team, it may be time to get back to basics. This week, Mark is joined by Chris Costello, an executive leader with a remarkable track record of turning around struggling teams and driving significant growth. She has led multi-billion dollar revenue bases and built teams that excelled in even the most challenging environments. Chris is known for her ability to meet customer needs through innovative solutions and for her bold, result-driven leadership style. In this episode, she shares insights on building trust, creating clear goals, and leading both small a...
2024-06-1933 minHow To Sell MoreInvicible Influence: How to Get Prospects to Care | Jonah BergerThis week, Mark speaks with Jonah Berger, a Marketing Professor at the University of Pennsylvania's Wharton School about ways to positively leverage influence within your organization. Jonah is a world-renowned expert on change, word of mouth, influence, consumer behaviour, and how products, ideas and behaviours catch on. He's worked with big names like Apple, Google, and Nike, and written the bestsellers Contagious, Invisible Influence, The Catalyst, and Magic Words. He speaks with Mark about using the hidden strategies of influence to drive action and change minds. Here are some of the topics Mark and Jonah di...
2024-06-1129 minHow To Sell MoreThe Secret To LinkedIn Leads | Joshua B. LeeWhen was the last time you updated your LinkedIn profile? Or took the time to comment on a post while scrolling through your feed? This week, Mark speaks with Joshua B. Lee about how a well-optimized social media presence and authentic engagement allow you to build meaningful connections and establish a robust social and professional network. Known as the "Dopamine Dealer of LinkedIn," Joshua is an entrepreneur, storyteller, author, and a firm believer in weaving genuine human connections into the digital tapestry. He is the author of Balance is Bullsh*t, and the fo...
2024-06-0537 minHow To Sell MoreHow Your Culture Impacts Sales | Dr. Marcus CollinsIf you've been relying solely on demographic and psychographic data to reach and understand your target audience, you may be missing out. In this episode, Mark is joined by professor Dr. Marcus Collins, best-selling author of For the Culture, to explore the benefits to business leaders in finding alignment between their company's culture and the culture of their target customers and partners. Dr. Collins believes culture is the biggest influence on how we behave and that when connecting with customers, understanding their culture is more effective than identifying their demographics or personal preferences. ...
2024-05-2936 minHow To Sell MoreAI: If You Don't Get It How Will Your Team | Ryan StaleyThe rise of AI has happened faster than anything we've ever had in our lifetime. And in a few years, it will be the only tool we've ever created that's smarter than us. So, as a leader, maximizing its use in your business is on YOU. This week, Mark speaks with Ryan Staley about how the key to long-term success starts with business leaders understanding AI deeply enough to implement it within their organizations effectively. As the Founder and CEO of Whale Boss, Ryan has been instrumental in guiding technology founders to scale th...
2024-05-2233 minHow To Sell MorePowerful Sales Questions | Carole MahoneyAre your assumptions about your customer base holding you back? This week Mark is joined by Carole Mahoney, author of Buyer First: Grow Your Business with Collaborative Selling, and the founder of Unbound Growth, to talk about how asking the right questions can make you a better salesperson. They also discuss how active listening is crucial for identifying clients' underlying challenges and objectives and review six sales mindsets that may be keeping you from selling more. Here are some of the topics Mark and Carole discuss in this episode: Why successful sales are...
2024-05-2132 minHow To Sell MoreMarketing for CEOs | Ben Legg If you're still on the fence about how AI can revolutionize your company's messaging and customer outreach, this episode is for you. This week, Mark is joined by Ben Legg, author of Marketing for CEOs: Death or Glory in the Digital Age, to discuss the challenges CEOs face in the current digital marketing space and the proven strategies they can use to stay ahead. A former COO of Google Europe, Ben is now CEO of The Portfolio Collective which supports professionals in managing and growing their portfolio careers. Here are some of the topics Mark a...
2024-05-0835 minHow To Sell MoreHow AI is Changing Facebook | Mari SmithHow do you remain competitive while creating a sense of community and personal connection in a world increasingly driven by technology? This week, Mark is joined by Mari Smith, often referred to as "the Queen of Facebook." An expert in Facebook marketing, Mari is known for her ability to merge cutting-edge social media technologies with the human touch. She has helped SMBs, major brands, and direct sales organizations leverage Facebook, Instagram, and Messenger to dramatically increase their online presence and impact. In this episode, she shares her insights on creating meaningful, profitable online engagements that harmonize technology...
2024-05-0329 minHow To Sell MoreFrom Invisible to Influential: How to Create Inspired Content | Amanda NatividadHow much thought do you give to the content you post? And after sharing, how invested are you in reading and responding to the comments? Do you take the feedback to heart? This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit's B2B t...
2024-04-2340 minHow To Sell More5 Ways To Hire The Best Sales Talent | Billy SteinWith such a massive influx of great talent on the market right now, employers in growing industries have found themselves in a unique position: securing top-tier talent that was once out of reach. So, if you have the budget and growth plans in place, perhaps one company's loss can be your company's gain. This week, Mark discusses ways employers can attract and keep top sales talent with Billy Stein, an expert in sales leadership, and the Director of Sales, Central, at Soci, Inc. Renowned for his "detective capability" — a unique listening approach to deeply understand cus...
2024-04-1737 minHow To Sell MoreSelling To C-Suite | Julie ThomasYou've finally landed a long-sought after meeting with C-suite executives. Now what? Time is of the essence, so forget the demo and focus on what's important to them. This week, Mark is joined by Julie Thomas, the president and CEO of ValueSelling Associates. Julie is an expert in sales leadership and value selling strategies, specializing in helping organizations effectively engage and sell to high-level executives. They discuss some of the secrets to establishing credibility early with C-suite executives, and how aligning with their objectives rather than pushing your own agenda is key to forming successful...
2024-04-0932 minHow To Sell MoreYou Can't Automate Your Way to Real Relationships | Robi GangulyWhat's the secret to getting -- and keeping -- more customers? How do you make them feel more valued? Appreciated? Heard? The answer is more straightforward than you might think. This week, Mark is joined by Robi Ganguly, an expert in guiding businesses towards more effective and ethical customer acquisition strategies. As GM of Alchemer Mobile, Robi understands the importance of developing deeper and more meaningful relationships with customers, and that fostering truly meaningful and deep connections takes time. Mark and Robi talk about the difficulty companies face in getting and keeping customers in a...
2024-03-2627 minHow To Sell MoreConfused People Don't Say Yes! | Sam HornWhat if you could effectively communicate in a way that truly engages and connects with your audience? You'd sell more, right? This week, Mark speaks with respected leader and Intrigue Agency CEO Sam Horn about the art of turning information overload into captivating and easily understandable ideas. They discuss how simplification, visualization, and relatability can become your greatest allies in connecting with your audience, elevating your communication skills and driving success in sales, marketing, and leadership ventures. Here are some of the topics Mark and Sam discuss in this episode: The importance of...
2024-03-1940 minHow To Sell MoreShould You Invest in Your Personal Brand? | Ron TiteHow do you effectively integrate creative thinking with a strategic business approach to make yourself or your brand stand out? This week, Mark welcomes Ron Tite, a renowned expert in advertising and thought leadership, to discuss strategic creativity for dynamic branding. As the founder and Chief Creative Officer at Church+State, he helps brands navigate the unified worlds of advertising and content. Ron shares his insights on how blending creativity with strategic thinking can lead to innovation and success in today's competitive market. Here are some of the topics Mark and Ron discuss in...
2024-03-1241 minHow To Sell MoreStand out and Dominate Your Market | Mark LevyIf you're struggling to find a way to make your product or service stand out, maybe it's time to stop being so rational. To be seen as the better choice, the only choice, you need to do things differently. This week, Mark is joined by the legendary Mark Levy. A mastermind in differentiation and branding, he's worked with leaders, strategists and teams in organizations from Amazon and Google to American Express and Proctor & Gamble. We dive into his revolutionary five-step process for standing out, including how to mix the rational and emotional into a powerhouse o...
2024-03-0543 minHow To Sell MoreBe Less Forgettable | David WachsIf you've been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers. This week, Mark discusses the revival of personal connections in the digital age with David Wachs, founder and CEO of Handwrytten. A serial entrepreneur, David revolutionized our approach to personal communication. His scalable, robot-based solutions for handwritten notes offer a smart blend of technology and personal touch, reshaping how...
2024-02-2731 minHow To Sell MoreLeave No Room for a NoWhat does it actually take to sell someone on a concept, or an idea? When you're trying to make an impact — to motivate, influence, or sell — what does it take to be able to remove all risk and uncertainty and make a prospect say yes? This week on the podcast, Mark gets personal. Using a story about his 15-year-old son's plea for privacy, Mark explores some sure-fire strategies for creating the "perfect" pitch, one that removes all of a prospect's doubts and uncertainties so they have no choice but to move forward with you. H...
2024-02-2217 minHow To Sell MoreProfits, Profits, Profits | Melissa HoustonIf you're like many entrepreneurs, focusing on your business numbers is not really your thing. You do what you can but ultimately, you're too busy managing the day-to-day aspects of your business and focused on growth. But surely if you keep working hard and expanding your business, profitability is inevitable? Right? This week, Mark discusses the importance of mastering business finances with Melissa Houston, a CPA, and the author of Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business. As the founder of the She Means Profit blog and podcast, Melissa helps e...
2024-02-2032 minHow To Sell MoreGo To Market Lessons We Can Learn From The BeatlesWhat if we flipped the script on The Beatles? Instead of just seeing them as the number one band of all time, we view them as a group of hardworking entrepreneurs who kicked off a wildly successful startup. After all, before they shot up the charts, they were just a bunch of young guys hustling through gigs, switching up their band name every few days, and making a heap of mistakes. Luckily for them -- and us -- a few people saw their potential and made some pivotal moves to help propel them to the top. But...
2024-02-1523 minHow To Sell MoreBoost Sales: Tackle Low Win Rates | Andy PaulIf win rates are the most accurate way to measure a salesperson's effectiveness, why do we keep ignoring them? This week, Mark talks about the benefits of understanding and improving win rates with Andy Paul, prominent sales strategist and the voice behind The Win Rate Podcast. A maverick in the sales arena, Andy has carved out an extraordinary three-decade-long journey and become a go-to expert for transforming underperforming win rates, showcasing his prowess in a spectrum of fields, from nimble tech startups to the giants of the Fortune 1000. Andy breaks down the reasons win rates a...
2024-02-1337 minHow To Sell MoreUncover Hidden Client Needs | Karl BeckerWhat if the secret to closing more deals is as simple as understanding what your customer really wants? This week, Mark is joined by Karl Becker, the founder of Improving Sales Performance, and author of such influential books as Iceberg Selling, Set Up To Win, and Sales and Marketing Alignment. A seasoned expert in forging meaningful client relationships, Karl explains the benefits to seeing beyond the obvious in sales. He walks us through the best practices of iceberg selling, a technique based on the understanding that, for every person, company, and situation, you can only s...
2024-02-0632 minHow To Sell MoreWhat Really Matters For SEO In 2024 | Cyrus ShepardImagine a world where your every click, every second spent on a webpage, subtly influences online rankings and guides your digital experience. A world shrouded in mystery, where the secrets of SEO are guarded by the titans of the digital realm, and the inner workings are so intricate that even experts find them challenging to understand. Join Mark on an exhilarating journey with the man who infiltrated the heart of Google and unearthed secrets that will forever alter your understanding of SEO. Together with an army of Google quality raters, Cyrus Shepard helped shape the d...
2024-01-3026 minHow To Sell MoreMarketers, Why You Need To Talk To Sales | Purna VirjiIf your marketing content has been ineffective, you may be overlooking some valuable insights from the people who deal with your clients every day – your sales team. This week, Mark is joined by Purna Virji, past winner of the LinkedIn Ads Cross-Functional Partner of the Year award, and author of "High Impact Content Marketing." She's got some serious chops in making sales and marketing play nice together, working with teams of all sizes across the globe. She walks us through the benefits of using insights from sales to inform marketing strategies and creating a collaborative en...
2024-01-2332 minHow To Sell MoreGet In the RoomHave you ever wondered how successful business leaders get access to so many opportunities? Or how they become integral players in impactful projects alongside some of the most influential people? This week, Mark talks about the importance of being in the right room. And how business leaders, entrepreneurs, and sales and marketing individuals are missing out because they aren't willing to voyage outside of their comfort zones. Here are some of the topics Mark discusses in this episode: How you'll never get in the room if you don't leave your desk ...
2024-01-1808 minHow To Sell MoreDoes Cold Calling Still Work in 2024? | Marcus ChanWhen was the last time you picked up the phone to call a new prospect? You may not want to hear this, but the days of relying solely on cleverly crafted email campaigns to reach your target audience are over. The resurgence of cold calling may be your secret weapon for truly distinguishing yourself from the competition. This week, Mark is joined by Marcus Chan, a three-time SalesForce Top Sales Influencer to Follow and Wall Street Journal best-selling author of the book, Six-Figure Sales Secrets. Marcus walks us through his approach to cold calling and...
2024-01-1627 minHow To Sell MoreUnlock Your Brand PositioningThis secret will change your approach to marketing and sales. In fact, it is the cornerstone of SalesLoop's brand strategy process. This week, Mark shares the brand positioning framework that both he and his clients love — and that most organizations completely overlook. Once you understand and apply this framework to your own brand, it will help you with your campaigns, your lead generation, your sales, and ultimately, your customer retention. Here are some of the topics Mark covers in this episode: What is brand positioning Where to get your co...
2024-01-1122 minHow To Sell MoreOld School Sales Techniques That Still Work | Jack DalyWho knew that doing your homework would be just as important as an adult as it was when you were a kid? Especially as a salesperson. This week, Mark is joined by award-winning author and sales expert Jack Daly. Jack believes that the more homework you do before a sales call, the better you'll be at connecting the dots for your prospect. And by leveraging the technology and tools available today with old-school sales techniques like building trust and creating genuine connections, you'll enjoy more sales success. Here are some of the topics Mark and...
2024-01-0931 minHow To Sell MoreAre You a Start-Up, Scale-Up, or Empire Leader?Do you know what type of leader you are? Maybe you love the freedom to innovate and explore new ideas, enjoy building a product from the ground up, continually adapting and changing to make it the best. Or perhaps you'd rather take an existing concept and scale it for profitability, or distance yourself from the day-to-day tasks and be an investor. This week, Mark looks at the differences between startup, scale-up, and empire entrepreneurs and how discovering your place in the spectrum can empower you to make more informed strategic choices and enhance your capacity...
2024-01-0418 minHow To Sell MoreValue Props: Why People Actually Buy | Stacey DanheiserWhy is your customer choosing your product over competitors? You may THINK you know why… but there's a really good chance that you don't. Businesses often make the mistake of assuming their perception of value aligns with their customers. For many, this means lost sales and fewer opportunities for growth. This week, Mark is joined by Stacey Danheiser, founder of SHAKE Marketing Group and co-author of Value-ology, to talk about value propositions and customer-centric marketing. Stacey's been in the game for over 15 years, shaking things up in the telecommunications, cable, and financial services in...
2024-01-0232 minHow To Sell MoreIgnore These 3 Objectives at Your PerilWhat are you doing to achieve better results in your business in 2024? This week, Mark breaks down the three powerful campaign objectives that are often overlooked by even the most advanced salespeople, marketers, and business leaders. Before you spend a single dollar on your next campaign, you need to step back and examine the importance of each of these three levels of objectives that exist for every single project in every campaign: Corporate objectives: Essential for providing direction and purpose for any business investment, including marketing campaigns, product development, and staffing decisions.
2023-12-2813 minHow To Sell MoreFinding and Retaining Top Sales Talent | Jordana MatsosWe're going to let you in on a secret. The reason you're not attracting -- or keeping -- the best salespeople is likely because of your commission structure. Chances are it's just not achievable. This week, Mark is joined by Jordana Matsos, founder of the sales-focused recruitment agency Hirequity. Using her unique background in HR and corporate sales, Jordana gives us strategies for building commission structures that allow you to recruit better salespeople and hold on to your top sales talent. This includes creating a challenging yet achievable commission plan that allows your sales reps...
2023-12-1931 minHow To Sell MoreCrashing A Plane for YouTube ViewsWhat's the key to making your brand stand out in a crowded marketplace? Is it just about being creative, or is there more to the story? Join host Mark Drager in this episode of "How To Sell More," where we dive into the world of innovative brand campaigns. Mark sheds light on not just the creativity but also the ethics behind successful marketing. Key Takeaways: Why balancing innovation with ethics is crucial in marketing. How user-generated content can transform your brand community. The secrets behind marketing strategies that stick in people's minds. P...
2023-12-1512 minHow To Sell MoreKeep Sales Strong During Cut Backs | Pam DidnerIn this episode of "How To Sell More," host Mark Drager discusses B2B marketing with expert Pam Didner. She unpacks the complexities of Marketing Qualified Leads (MQLs) and their importance in aligning sales and marketing teams. Pam's approach simplifies the concept of what makes a lead truly valuable, highlighting its impact on team synergy and conversion success. Key Takeaways: The critical role of well-defined MQLs in linking sales and marketing efforts. Strategies for crafting content that resonates with and nurtures potential leads. The importance of balancing comprehensive marketing strategies with personalized touches. Pam brings a...
2023-12-1232 minHow To Sell MorePay $0 in Taxes...Legally? | Tom WheelwrightJoin us for this episode of 'How To Sell More' and discover how smart tax strategies can do more for your business than just saving you money. Tom Wheelwright, a wizard with numbers, teaches us that taxes aren't just about what you owe. They can be a map to riches if you know how to read them. Learn why spending on the right tax advisor is like putting money into your business's future. Find out how to build wealth and reduce taxes at the same time by choosing smart investments. Understand how to make taxes a secret weapon...
2023-12-0527 minHow To Sell MorePerception Is TruthIn this episode of 'How To Sell More,' host Mark Drager brings a fresh perspective on the importance of perception in business. He explores why the way people perceive your business can often be just as crucial, if not more, than the actual facts, delving into the psychology behind consumer decisions. Mark shares his thoughts on navigating this complex world of perception. Key takeaways include: Gaining insights on how perception can make or break your business's reputation. Learning tips on aligning how you see your business with the public perception. Discovering strategies for making every in...
2023-11-3016 minHow To Sell MoreAffiliates: Turn Customers Into Your Sales Team | Frank ChenIn the latest episode of "How To Sell More," expert Frank Chen guides us as we head into the strategic world of affiliate marketing. He reveals the importance of referral marketing and how it can transform your customer base into a dynamic sales force. Key takeaways from our discussion include: The power of customer referrals in outperforming traditional advertising, and the process of leveraging this for your brand. Customization of affiliate resources is crucial; understanding the varied abilities and networks of your affiliates allows for more effective promotion. The advantage of...
2023-11-2829 minHow To Sell MoreWhat I Learned From A Kickass EventWelcome to this episode "How to Sell More," where today we're not just sharing strategies, but the camaraderie of business success. I'm Mark Drager, and in this special episode, I'll share transformative insights from this year's exclusive "SparkTogether" event, alongside actionable strategies and a few surprises. Key Takeaways Include: How to harness collective wisdom in your business approach. Why comparing your journey with others can hinder your progress. The importance of fostering genuine connections for business growth. We'll explore how high-level transparency, under the veil of confidentiality, opens up a wealth of knowledge that's rarely...
2023-11-2435 minHow To Sell MoreContent IP As A Marketing Strategy | Brendan HuffordIn this episode of "How To Sell More," we're joined by Brendan Hufford, a digital marketing strategist with extensive experience, to explore how storytelling and customer insights generate demand. The strategic use of storytelling to establish meaningful connections with your audience. The crucial role of identifying and understanding customer pain points in securing a unique market position and driving demand. The critical importance of ongoing customer engagement in ensuring product evolution and market relevance. Brendan's background as an educator has equipped him with the unique ability to simplify complex marketing concepts into practical strategies. His transition into...
2023-11-2127 minHow To Sell MoreYouTube CTA's That Convert | Mike SherrardIn this episode of "How To Sell More," we delve into the strategic use of social media for business growth. Our guest, Mike Sherrard, offers a fresh perspective, emphasizing the importance of meaningful engagement over superficial metrics like likes and follower counts. This discussion is essential for businesses aiming to leverage social media effectively, focusing on genuine connections and tangible results. Key Takeaways: Success on social media is defined by the quality of engagement and its impact on business goals, not just by follower numbers. Clear calls to action are crucial in guiding audiences toward meaningful in...
2023-11-1425 minHow To Sell MoreSpeed to Value: Make Every Second CountIn this episode of "How To Sell More," host Mark Drager explores the essential concept of 'speed to value.' He delves into why it's crucial to quickly highlight the most exciting features of your product, capturing your customer's attention and leaving them eager for more. Key Takeaways: Start fast: Show customers the best parts first. Be ready: Know your stuff so you can go with the flow. Talk smart: Use this trick to be clear and quick in all your chats. Learn how to make every word count. If you're in business, sales, or...
2023-11-0913 minHow To Sell MoreStructure The Perfect Discovery Call | Nikki RauschIn the latest installment of "How To Sell More," we explore the nuances of crafting an effective discovery call. Our expert guest, Nikki Rausch, stresses the essential task of zeroing in on a potential client's specific needs. Key takeaways: The heart of a discovery call is the accurate recognition and comprehension of the client's unique challenges. Achieving the perfect balance between detailed preparation and flexible responsiveness is crucial. Skillfully steering the conversation with targeted questions can transform the dynamic in your favor. Nikki Rausch brings a wealth of sales expertise to the table, boasting over 25 ye...
2023-11-0728 min
Superhuman Selling325 - Discover and Monetize Your #CoreBrandIdentity with Mark DragerIf you’re here, I know you want to sell more. And whether you are an entrepreneur or sales professional, you care about growing your client base and the brand and reputation you’re building in your space. Today I’m going to introduce you to someone who has recently become a great friend of mine and someone I have tons of respect for in the business space. Mark Drager was introduced to me a while back by our mutual friend Bo Hawkins, and I was honored to go on his show “How to Sell More”. In getting to know him, Mark ha...
2023-11-0748 minHow To Sell MoreWhat Are You Really Selling?In this episode of "How To Sell More," host Mark Drager explores the core strategies for successful selling. It's not about just promoting a product or service. Rather, it's about aligning your offerings with your customers' genuine needs and desires. -Beyond the Product: Understand that sales are not just about the product itself. -Discover the Motivations: Dig into the root motivations that push people to make a purchase. -Prioritize the Experience: Recognize the emotional value and outcomes associated with the purchase. Doing business is more than just transactions. It's about establishing relationships and...
2023-11-0222 minHow To Sell MoreThe Sales And Marketing Disconnect | Lavall ChichesterIn this episode of How To Sell More, host Mark Drager is joined by Lavall Chichester to discuss how a disconnect between the Sales and Marketing teams can lead to misaligned promises and outcomes. Key Takeaways: Misalignment between sales and marketing can be detrimental to businesses. The core problem? A lack of shared goals. Prioritizing lead quality over quantity is crucial. Meet Lavall Chichester: A growth marketing expert well-versed in SEO and content marketing. With a philosophy centered around nurturing symbiotic relationships and a problem-solving approach influenced by his experiences as a Kyokushin Kar...
2023-10-3123 minHow To Sell MoreYouTube for Business: How to Generate Leads Pt 3 | Evan CarmichaelIn part three of our three-part series, Evan Carmichael and Mark Drager go further into the transformative power of visual content. Evan emphasizes that effective visual content isn't just about telling a story—it's about showing it vividly. - Visual content can revolutionize brand recognition. - Platforms like YouTube influence decisions and build trust. - Consistency and authenticity in content is the key to growth. Dive in and harness the tools you need to grow your business! With millions of followers across multiple platforms, four authored books, and a miss...
2023-10-2625 minHow To Sell MoreYouTube for Business: How to Generate Leads Pt 2 | Evan CarmichaelIn part two of our three-part series, Evan Carmichael sheds light on the immense potential of YouTube, not just for ad revenue but as a source of unparalleled opportunities across multiple domains. -Learn why patience, commitment, and a zest for the journey are crucial, especially in a world that often seeks instant gratification. - Discover the profound impact of genuine passion in content creation and how it can shape a brand's trajectory. -Understand the significance of self-awareness in content creation and why aligning with one's strengths can be a game-changer. Meet E...
2023-10-2528 minHow To Sell MoreYouTube for Business: How to Generate Leads Pt 1 | Evan CarmichaelEvan Carmichael joins the How To Sell More Podcast in this three-part series to share his valuable insights on what it really takes to build a brand in today's competitive business arena. In this installment, we discuss the following: - The depth of thought leadership versus fleeting influencer tactics. - The essence of genuine audience engagement and its impact on trust. - Balancing the immediacy of direct marketing with the enduring foundation of brand building. Evan, with his vast experience ranging from venture capitalism to setting world records and b...
2023-10-2421 minHow To Sell MoreSocial Proof: Make the Invisible Visible Join Mark Drager in today's episode of "How To Sell More", as he delves deep into the concept of "Social Proof." Mark Drager lays it out: we're in a digital age, and trust is golden. Here are some pivotal learnings awaiting you in this episode: - How social proof is your ticket to building trust. - The many faces of validation, from customer praise to media buzz. - The art of weaving this proof into every business story you tell. Trust us, these are game-changers. In...
2023-10-1927 minHow To Sell MoreYour Network is Your Networth | Charles ByrdIn this episode, we chat with networking expert Charles Byrd. We discuss how real relationships in business are about more than just deals; they're built on genuine interactions that create strong bonds within the community. Authenticity is Key: True connections come from the heart, not just the mind. Leadership in Communities: Being an active voice makes you the trusted expert. Structured Conversations Win: A clear strategy in talks leads to better outcomes. Join us as we reveal insights that are crucial for anyone aiming to enhance their business networks.
2023-10-1722 minHow To Sell MoreYour Network is Your Net Worth | Charles ByrdIn this episode, we chat with networking expert Charles Byrd. We discuss how real relationships in business are about more than just deals; they're built on genuine interactions that create strong bonds within the community. Authenticity is Key: True connections come from the heart, not just the mind. Leadership in Communities: Being an active voice makes you the trusted expert. Structured Conversations Win: A clear strategy in talks leads to better outcomes. Join us as we reveal insights that are crucial for anyone aiming to enhance their business networks.
2023-10-1722 min
How To Sell MoreWhy Complexity Kills Businesses | Bonus Talk with Rand FishkinIn this bonus episode, we dive deep into the magic of focus. Rand Fishkin, a mastermind in marketing, shares that having a clear vision can be the key to business success. What will you learn today? - The unmatched power of keeping a laser-like focus for business growth. - Why distractions, though tempting, can derail your success story. - The role strong leaders play in steering the ship with clarity and purpose. So, get ready to unlock the secrets to thriving in business! Meet Rand Fishkin, the brai...
2023-10-1124 min
How To Sell MoreFind the Right Audience | Rand FishkinIn this enlightening episode, we dive deep into the art and science of audience research. Our esteemed guest sheds light on the transformative magic that happens when businesses truly understand their audience. Key Insights from the Episode: Beyond demographics: Discovering the deeper layers of audience behavior and preferences. The predictive advantage: How knowing your audience today can forecast trends of tomorrow. The risks of flying blind: Why businesses that skip audience insights often miss golden opportunities. Meet Rand Fishkin: the visionary behind SparkToro, creators of leading audience research software. With a career cente...
2023-10-1032 min
How To Sell More3 Hidden Profit Centers Unlock the secret chambers of profitability with Mark Drager in this enlightening episode of "How To Sell More." This journey reveals three hidden profit centers that every service-based business unknowingly possesses. Mark, with his signature blend of wisdom and practicality, unfolds how businesses often see only the obvious profit source: the primary service or product they offer. Let's dive deep into the pivotal learnings awaiting you in this episode. - Expanding Profit Horizons: Learn to identify and leverage multiple profit centers beyond your primary service. - Monetizing Exp...
2023-10-0514 min
How To Sell MoreThe Art of Closing Sales | Wes SchaefferDiscovering the Essence of Sales Mastery Dive deep into the art of sales with us in this episode. Wes Schaeffer, the Sales Whisperer, unlocks the secret: every step in sales is a meaningful close. Key Takeaways from This Episode: - Every part of your sales journey holds power. - Recognizing a timely "no" can be as golden as a "yes." - Empathy is your game-changer; see through your prospect's eyes. Master these insights and transform your sales approach. Wes Schaeffer, the ma...
2023-10-0326 min
How To Sell MoreTackling Tough Questions: A Guide to Objection HandlingIn this gripping episode of "How To Sell More," we dive deep into the art of turning objections into golden opportunities.** Mark Drager shares a transformative idea: objections aren't setbacks; they're stepping stones to understanding and success. Here's what you'll learn: Objections are doorways, not roadblocks. Listening and empathy: the twin pillars of sales success. The power of a structured approach to tackle objections. In the vast ocean of business, objections are like waves.They can either knock you down or propel you forward, depending on how you navigate them. Every business owner, sales guru, an...
2023-09-2817 min
How To Sell MoreWhy Storytelling Works | John LivesayIn this episode, we dive deep into the magic of emotional storytelling in sales. John Livesay, the "Pitch Whisperer," shares how a simple story can transform a sales pitch from good to unforgettable. - Emotions Over Logic: Buying decisions are often emotional, not just logical. - The Power of Stories: A well-crafted story sticks in the mind better than dry facts. - Structuring Your Tale: Learn the four-part structure that makes any story compelling. Dive into these gems and more, and find out how to change the way you sell.
2023-09-2625 min
How To Sell MoreWhat NBC's 'The Office' Taught Me About SalesEver wondered what sales secrets lie in NBC's "The Office"? Mark Drager dives deep into the hit show, revealing a treasure of sales wisdom. He believes authenticity in sales, as shown by Michael Scott, can lead to unexpected triumphs. In this episode, you'll discover: - The power of genuine relationships in sales. - How to navigate and win in office politics. - The importance of resilience in the face of rejection. These insights, drawn from the antics of Dunder Mifflin, are more than just TV fun. They're real-world strategies. Business isn't just about numbers; it's about people...
2023-09-2414 min
How To Sell MoreWhy You Need to Know Your Margins | Stephen ScogginsWelcome to a game-changing episode of "How To Sell More." This episode dives deep into the world of construction and sales. Our guest, Stephen Scoggins, shares an eye-opening point: knowing your costs can make or break your business. Here's what you'll learn from this episode: - How delivering top-notch service can give you a competitive edge. - Why understanding your costs is the secret sauce to business growth. - Strategies for scaling your business without losing your shirt. Don't miss these golden nuggets of wisdom! Meet our...
2023-09-2323 min
How To Sell MoreWhat Is A Brand?What is a brand? It's more than just a logo or a catchy slogan. Mark Drager dives deep, revealing that a brand is the pulse of a business, defining how people feel and think about it. In this episode, discover: - That branding is beyond just visuals—it's about feelings and experiences. - How every interaction, big or small, crafts your brand's story. - The power of emotional connections in building brand loyalty. Brands aren't just business tools; they're the stories we tell and the feelings we share. In tod...
2023-09-2223 min
How To Sell MoreGet Started with Content Marketing | John EganIn this episode of "How To Sell More," we dive deep into the power of content marketing. Our guest, John Egan, shares that content is not just about selling—it's about building trust. This episode brings you insights on: - How trust and authenticity can boost your sales. - The importance of planning and strategy in content marketing. - Why content marketing is a long-term game worth playing. Join us to unpack these golden nuggets! Meet John Egan: A former journalist turned content mark...
2023-09-2125 min
How To Sell MoreThink Like Your Customers Ever wonder what makes a sale truly successful?** Mark Drager *dives deep into the heart of selling in this episode. He believes it's more than just product knowledge; it's about truly understanding your customer. In this episode, you'll discover: - How empathy can transform your sales game. - Why the buyer's unique experience is the real key. - The power of adaptable sales strategies. These insights are game-changers for anyone in sales. The world of business is evolving. Customers now seek gen...
2023-09-2015 min
How To Sell MoreWhy Answering Questions Makes You A Leader | Tony WhatleyIn today's episode, we explore the true meaning of "providing value." Our guest, Tony Whatley, shares a powerful truth: real, human connections online make all the difference. Here's what you'll learn: - Authentic chats online beat fake ones, always. - True power isn't just about money; it's about influence. - Giving more than you take makes you a leader in any group. Don't miss these golden nuggets of wisdom. Meet Tony Whatley. A genius in business with over 20 years of experience. He's made we...
2023-09-1923 min
How To Sell MoreSales Lessons from the American GladiatorsOn this episode of "How to Sell More," Mark Drager delves deep into unexpected lessons from an unlikely source: "American Gladiators." He reveals how the journey of turning a simple idea into a top-rated 90's show mirrors the challenges and solutions in the world of sales. - Starting with a mere idea can be the first step to a grand success. - Testing and refining ideas with real people is crucial. - Facing challenges head-on and being bold can set you apart. In the fast-paced business world, it's easy to feel lost or...
2023-09-1811 min
How To Sell MoreWhy Visibility Beats Ability | Tom StoreyEver wondered what it takes to climb the ladder of success in real estate? This episode shines a spotlight on the magic words: "Patience, consistency, and execution." Our guest, Tom Storey, shares a key insight: success is less about reinventing the wheel and more about recognizing and adhering to foundational principles. In this enlightening chat, you'll discover: - The transformative power of a growth mindset. - Three pillars that differentiate top sellers from the rest. - The unmatched value of content that educates over entertains. S...
2023-09-1725 min
How To Sell MoreUnhinged Marketing: Break Boundaries and WinIn today's episode, we dive deep into the world of "Unhinged Marketing." Mark Drager teaches us about the power of being different in the crowded marketplace. It's not just about being noticed; it's about leaving a lasting impression. What will you discover today? - How standing out can put your brand in the spotlight. - The secret to knowing your audience and pushing their boundaries. - Why staying true and authentic keeps your brand grounded. Every business wants to stand out. But not ev...
2023-09-1622 minHow To Sell MoreHow Energy Affects Sales | Elyse ArcherDiscovering the Power Within: A New Sales Approach We dive deep into the art of selling in this episode, exploring the magic of blending female and male energies. Elyse Archer shares a transformative insight: true success in sales comes from balancing these two powerful forces. In this episode, you'll uncover: - How a mix of empathy and assertiveness creates winning sales strategies. - Why understanding the product or service is key to choosing the right sales approach. - The importance of self-awareness in achieving consistent, top-notch sales results.
2023-09-1524 min
How To Sell MoreAre You Scaring Your Prospects Away?Do you know your business's blind spots? Mark Drager dives deep into the hidden areas that might be holding you back. In this episode, he shines a light on what you might be missing. Here's what you'll learn: - Uncovering blind spots can lead to big growth. - Clear communication builds trust and brings the right customers. - Being adaptable helps businesses thrive in changing times. These insights can change how you see your business. Blind spots in businesses are more than...
2023-09-1414 min
How To Sell MoreDo You Know Your Most Important Number? | Lee BensonHave you ever wondered what truly drives a successful business? Dive into this episode as we explore the heartbeat of every thriving company: its Most Important Number. Lee Benson, a business magnate, reveals the secret behind his astounding growth: the MIND Methodology. Discover the essence of your business's Most Important Number. Unravel the key drivers that guide every pivotal decision. Learn how the MIND Methodology transforms businesses, aligning teams with a shared vision. Meet our distinguished guest, Lee Benson. From starting as the first employee at Metallic Se...
2023-09-1323 min
How To Sell MoreWhy Great CEOs Are LazyDo you think all CEOs are workaholics? Think again. Host Mark Drager reveals that the best CEOs are actually "lazy" because they know where to focus their energy. In this episode, you'll discover: - How to spot the weak links holding your business back. - Why "laziness" is a sign of a smart leader. - The big shift you need to grow your business. Don't miss these game-changing insights! Ever wonder why some businesses scale easily while others struggle? It often boils down to u...
2023-09-1214 min
How To Sell MoreTreat Your Business as an Asset | Nick Bradley Thinking about selling your business one day? You're not alone, but you might be going about it the wrong way. Our guest, Nick Bradley, shares a mind-blowing idea: Don't wait until you're ready to sell to start planning your exit. Here's what you'll learn from this eye-opening episode: - Start planning your exit years in advance, not just when you're tired or bored. - Treat your business as an asset, not just a passion project. - Understand that exiting your business is a big money mom...
2023-09-1124 min
How To Sell MoreThe Brand Introduction BlueprintDive deep into the world of branding with Mark Drager. Mark reveals a secret: the Strategic Brand Blueprint. This tool can change how you see your business. What You'll Learn: - How a blueprint keeps your brand true to its roots. - Why clear branding stops customer confusion. - The magic of staying real and authentic. Listen and grasp these golden nuggets of wisdom. In business, standing out isn't easy. Many brands get lost in the crowd. But with the right guide, you ca...
2023-09-1114 min
How To Sell MoreWhy You Need PR | Paige DunganIn today's episode, we dive into the magic of Public Relations (PR) and its transformative effect on brands. Our expert guest, Paige Dungan, sheds light on why a tailored PR strategy isn't just a choice—it's a necessity for brands that want to make an impact. Here's what we unpack: - The art of crafting a PR strategy that feels like your brand. - The unmatched credibility a brand gains when the story is told right. - PR's role as a brand's knight in shining armor during tough times....
2023-09-1128 min
How To Sell MoreYou're Leaving Money on the TableDiscover the Hidden Gold in Your Business Ever feel like you're missing out on easy wins in your business? Mark Drager dives deep into the magic of "low hanging fruit" opportunities. These are the simple yet powerful ways you might be leaving money on the table. In this episode, you'll learn about: - Spotting those easy wins that often get overlooked. - The secret power of clear communication. - Embracing change as a tool for growth. Remember, these aren't just tips. They're game-changers. B...
2023-09-1110 min
How To Sell MoreHow to Overcome Sales Anxiety | Jeff LernerIn this episode, we dive deep into the world of sales, uncovering its true essence. Jeff Lerner shares how authenticity forms the backbone of every successful sale, reminding us that it's not just about transactions but genuine connections. What you will learn: - Authenticity is the secret sauce to creating lasting customer relationships. - Embracing change and adaptability is the key to staying relevant in the dynamic world of sales. - Every sale is a golden opportunity to provide a solution, making a real difference in someone's life.
2023-09-1126 min
Small Business, Big NetworkMark Drager - your network is your net worthMark Drager, AKA the Badass Brand Architect, is a 5th generation entrepreneur who helps other entrepreneurs with B2B businesses sell more, faster, and easier.The Founder & CEO of SalesLoop, Mark didn't take the usual route to become an authority in the world of marketing. Starting his entrepreneurial journey in 2006 with zero experience, he launched Phanta Media, the corporate video production company that would one day evolve into SalesLoop.Fast-forward to today, Mark's team has led over 2,000 projects, served over 300 clients across 29 industries, won 32 awards, and produced nearly $14 million in content.His podcasts, "...
2023-09-1130 minHow To Sell MoreHow To Sell More Trailer - No BS. No Excuses. A Podcast For Business OwnersWhat's the not-so-secret secret to winning at business? It all starts with selling more, faster and easier. Introducing How To Sell More, a groundbreaking podcast for entrepreneurs like you. Each week, I'll share practical strategies and tips to supercharge your business growth and boost sales. We'll dive into sales and marketing tactics and strategies, uncovering the secrets used by experts and successful entrepreneurs to achieve extraordinary results. Whether you're a seasoned business owner or just starting out, join my expert guests and me as we demystify the world of sales and marketing, he...
2023-09-0701 min