Salome Schillack - Podcast Details

Shows

The Launch Lounge Podcast296. Seasonal Sales Slumps. How to Thrive When Everyone Else Slows DownReady to discover why your "sluggish summer" isn't necessarily a red flag? 🚀 I'm pulling back the curtain on why elections, holidays, and summer hijack your sales – and more importantly, what most course creators do wrong when their numbers dip that actually makes their next launch worse, not better. Here's the truth: while everyone else hits the panic button and pauses promotions, you could be using this exact window to build something that makes your next launch your biggest one yet. The key is knowing whether you're dealing with a seasonal slowdown or a market shift requi...2025-08-0739 min

The Launch Lounge Podcast295. Finding the Hidden Profit in Your Business with Jamie TrullReady to stop chasing revenue and start keeping the money you make? 🚀 I know talking about money can feel sticky, but here's the truth: you cannot build a freedom empire without understanding profit. Today's conversation will completely shift how you think about the financial side of your online courses business. My guest Jamie Trull, a CPA and profit strategist, reveals why most course creators obsess over revenue while their actual profits disappear into thin air. She shows us exactly how to fix it by paying ourselves first, identifying our real customer acquisition costs, and finding the...2025-08-0557 min

The Launch Lounge Podcast294. Is My List Burnt Out? How to KnowYour email list feels like crickets central and you're wondering if it's time to throw in the towel? 🚀 I've been there - staring at dismal open rates after launches that felt like shouting into the void. But here's what most online course creators don't realize: that "dead" list might just be cold, confused, or simply disconnected from the real you. After helping hundreds of course creators diagnose their email marketing challenges, I've discovered there's usually a huge difference between a truly burnt-out list and one that's just waiting for the right spark. In this episode, I'm...2025-07-3154 min

The Launch Lounge Podcast293. Do It Once, Then Hand It to Your VA: An Easy GuideReady to stop trading your CEO time for assistant-level work? 🚀 I used to spend hours every week telling myself "it's faster if I just do it myself." That three-hour weekly task might take six hours to document initially, but it leads to just a 10-minute check-in from then on. The truth is, delegation isn't about losing control – it's about gaining freedom for the strategic work that only you can do. Every hour you spend on work someone else could handle is an hour stolen from your zone of genius. The entrepreneurs who scale aren't the ones...2025-07-2957 min

The Launch Lounge Podcast292. Hiring a Coach? Here's the Pitfalls to AvoidReady to stop throwing money at coaches who leave you more confused than when you started? 🚀 I've invested $100K+ in coaching programs - some transformed my business, others were expensive lessons in what NOT to do. If you've ever hired a coach who promised the world but delivered frustration, this episode will save you from making that costly mistake again. I'm sharing the 6 red flags to watch, before investing in coaching, plus real stories from my own coaching wins and failures. Because the right coach can absolutely fast-track your success, but the wrong one is jus...2025-07-2444 min

The Launch Lounge Podcast291. Using AI to Develop Your Brand Voice Guide for Easy Content CreationReady to train your AI to write content that actually sounds like YOU instead of some corporate robot? 🚀 I'm willing to bet you've asked AI to whip up an email or social media caption, only to get back something that sounds like it was written by either a Gen Z-er who hasn't had their frappé yet or an accountant who loves their cubicle life. Today, I'm fixing that forever. The secret isn't replacing yourself with AI – it's enhancing your voice so you can create authentic connections while getting your precious time back. I'll walk you throug...2025-07-2229 min

The Launch Lounge Podcast290. When NOT to Run AdsReady to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that "publish" button? 🚀 I'm sharing the five biggest mistakes I see course creators make with Meta ads - mistakes that cost my students thousands before they found me. Here's the truth: ads are like a fire hose that amplify whatever you already have. If your foundations aren't solid, you're not just wasting money, you're making your problems bigger and more expensive. This episode covers the critical timing mistakes that drain ad budgets, from launching ads without offering clarity to rep...2025-07-1723 min

The Launch Lounge Podcast289. Which Social Platforms Should You Really Be On?If Instagram deleted your account tomorrow, how many actual leads would you lose? 🚀 Most course creators spend hours creating content across multiple platforms but here's the truth: you're probably just keeping busy instead of building your business. After seven years helping online experts scale, I've learned the most successful ones aren't those with biggest followings—they're the ones who've mastered turning social media attention into email subscribers who buy. Stop burning out trying to be everywhere at once. In this episode, discover exactly which platforms deserve your time and which ones are just giving you empty...2025-07-1529 min

The Launch Lounge Podcast288. Advantage+ Audience Targeting Traps to AvoidDiscovered Meta secretly switching your Facebook ads to target 65+ year-olds instead of your actual buyers? 🚀 You're not losing your mind - Meta is literally sabotaging your targeting with sneaky Advantage+ defaults. I've been seeing online course creators pay through the nose for leads from the wrong countries, wrong ages, and wrong genders because Meta thinks their AI knows your business better than you do. The truth is, while your cost per lead might look amazing, your webinar show-up rates are tanking and your email list is filling up with freebie hunters who'll never buy. I'm sha...2025-07-1023 min

The Launch Lounge Podcast287. My Current Tech Stack and Why I Changed EverythingDrowning in software subscriptions that you barely use but keep paying for? 🚀 I just audited my entire tech stack and discovered I was bleeding $6,600 annually on redundant, overpriced, or unnecessary tools. After simplifying my business operations, I realized it was time for a complete software cleanup. The shocking results? I saved over $6,600 per year while actually making my business run smoother. I'm sharing my complete breakdown of what I ditched, what I kept, and the negotiation tricks that cut costs in half. 🔥 In This Episode: My complete monthly software spending list (prepar...2025-07-0820 min

The Launch Lounge Podcast286. How to NOT Hate Showing Up on Social MediaReady to stop dreading your daily social media posts and start seeing actual subscribers rolling in? 🚀 I get it - you'd rather stick a fork in your eye than create another Instagram post that gets three likes and zero email signups. You're juggling client work, course creation, and family life, and social media feels like that demanding friend who takes everything but gives nothing back. In this episode, I'm sharing my complete transformation from loving social media to absolutely resenting it to now having a strategic system that drives real subscribers to my email list. You...2025-07-0332 min

The Launch Lounge Podcast285. Scale Your Course Sales: Moving From Manual Launches to Evergreen SuccessDiscover the exact roadmap for transitioning from exhausting live launches to profitable evergreen systems that sell while you sleep! 🚀 You've mastered live launches but dream of evergreen freedom. Before you flip that automation switch, there's a strategic pathway that separates successful course creators from those who burn through savings on failed Facebook ads. I'm sharing the specific conversion benchmarks you need before making this transition, why your 2x return on ad spend isn't enough for evergreen success, and the truth about cold traffic behavior that most online course creators completely underestimate. 🔥 In This Episod...2025-07-0125 min

The Launch Lounge Podcast284. Low Lead Quality? How to Improve Lead Quality for WebinarsStruggling with low webinar show rates despite having all the "right" systems in place? 🚀 I uncover the one core problem: secretly sabotaging webinar attendance and conversions for online course creators - and it's not your email sequences or reminder strategy. Through a real listener's case study, I reveal why even perfectly executed webinar funnels fail when your offer positioning doesn't match what your audience desperately wants to solve. This episode completely shifts how you think about translating offline success into profitable online courses, especially if you're successfully helping clients in person but struggling with webinar con...2025-06-2633 min

The Launch Lounge Podcast283. Passive Income Streams: Reality vs. MythReady to stop falling for the passive income fairy tale that's keeping you stuck in launch limbo? 🚀 I used to dream about sipping cocktails on a beach while my online course magically sold itself. That fantasy nearly derailed my entire business journey, and I see it happening to brilliant course creators every single day. The truth is, those "set it and forget it" promises aren't just misleading - they're actively sabotaging your success. Today I'm pulling back the curtain on the four most dangerous passive income myths circulating right now, from AI-generated everything to magical eve...2025-06-2425 min

The Launch Lounge Podcast282. She Turned Her Pain Into Her Freedom Empire – With Laura FuriosiReady to discover how turning your darkest moments into your greatest purpose can create a thriving online courses business? 🚀 Laura Furiosi proves that ANY expertise can become a profitable course - even divorce law. This multi-award-winning entrepreneur went from teacher to baby swimwear mogul to creating a chart-topping podcast and seven-figure course business that helps thousands navigate one of life's most challenging experiences. What I love most about Laura's journey is how she transformed her personal pain into a purpose-driven business that literally saves people thousands of dollars while giving them confidence during their most vul...2025-06-1943 min

The Launch Lounge Podcast281. How I'm Using AI to Create HOT Offers for ClientsReady to turn your struggling offers into "take my money" offers using AI? 🚀 I've been geeking out about this strategy because one client just increased her conversion rate by 33% and had her biggest multi-six-figure launch ever. Another went from $7 per lead to $5 per lead using what I'm revealing today. If you've been adding paid traffic to your launches and somehow your sales went down instead of up, I'm showing you exactly why that's happening and how to fix it with AI. I've taken 10 years of experience and built it into custom GPTs that help course cre...2025-06-1743 min

The Launch Lounge Podcast280. Boost Your Cashflow With Upsells and DownsellsReady to add 30-50% more revenue to your next course launch without creating a single new piece of content? 🚀 I'm revealing the exact upsell and downsell strategies that have generated hundreds of thousands in additional revenue for my clients. This isn't about being pushy - it's about serving your audience at every level they're ready for. Whether you have buyers who want to go deeper or non-buyers who need a smaller stepping stone, I'm showing you how to meet them exactly where they are. The psychology behind these offers is fascinating. When your audience is mos...2025-06-1239 min

The Launch Lounge Podcast279. One Big Course or Many Smaller Ones? Here's How to KnowWhat if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀 I'm answering a listener question that challenges everything the big-name gurus tell you about course creation. Anthony and Melinda from Grow My Salon Business are doing something most experts would say is "wrong" - they have multiple courses instead of one massive signature program. But here's the thing: they might actually be onto something brilliant. The real question isn't whether you should have one course or many - it's understanding your customer journey and bui...2025-06-1037 min

The Launch Lounge Podcast278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie ColeWhat do you do when you have six kids, a law degree, and a crazy idea to start a business in your sister's basement? 🚀 If you're Julie Cole, you build a multi-million dollar company that changes an entire industry. Julie started her online business over 20 years ago while raising six kids, turning Mabel's Labels from a basement startup into a 50-employee empire with 200,000 Facebook followers. Her grassroots marketing approach proves that whether you're selling online courses or physical products, the strategies are remarkably similar. It's all about consistent visibility, authentic storytelling, and playing the long gam...2025-06-0541 min

The Launch Lounge Podcast277. I'm Breaking Up With ActiveCampaign – Here's Why and What I'm Doing InsteadSometimes the bravest business decision isn't what to add - it's what to leave behind! 🚀 After seven years with ActiveCampaign, I'm breaking up with them. But this isn't just another price increase rant - it's a masterclass in making bold choices that protect your freedom empire. When ActiveCampaign tried to move me from $2,700 to over $5,000 annually (adding features I never asked for), I could have rolled over like I did during their last hike. Instead, I channeled my inner business badass and said "hell no." The real eye-opener wasn't just the pricing - it was the...2025-06-0332 min

The Launch Lounge Podcast276. Can You Make Money from Writing a Book?Want the truth about making money as an author in the online course world? It's not what you think! 🚀 Thinking of writing a book to grow your online course business? Before you block off three months to write your masterpiece, listen to this episode. I'm breaking down the real ways course creators profit (or don't) from publishing books. Spoiler alert: your book isn't the end product—it's the beginning of a strategic customer journey that leads to your premium offers. 🔥 In This Episode: Discover why most business authors don't get rich from royalties alone 2025-05-2913 min

Dear Bri: Community Strategy, Fiascos, and DramaHow do you know when to keep pushing or when to let go of your community? With Salome Schillack, CEO & Founder of The Launch LoungeIn this episode, we’re hearing from Wavering But Hopeful. Our letter today deals with the very tough reality of deciding whether to continue putting in the effort to keep your community going or to close the doors when it feels like there’re more times when it isn’t working.To better help Wavering But Hopeful, I invited Salome Schillack as my guest expert. She has been through over a decade of owning her craft and her expertise, and five years of running her own community membership, which she tastefully sunset after realizing it was no longer...2025-05-2740 min

The Launch Lounge Podcast275. Launch Ads Bombed? Here's Your Unconventional Comeback PlanHad a launch that completely tanked? Before you burn it all down and book that one-way ticket to Bali, this is your rescue plan. 🚀 Even the most profitable course creators have launches that flop (I share my own $30K faceplant). But the secret to building a Freedom Empire isn't avoiding failure - it's knowing exactly how to analyze what went wrong and create your comeback strategy. In this episode, I break down the three critical pillars every launch needs to succeed: audience temperature, offer irresistibility, and launch mechanism alignment. Plus, you'll get my field-tested 5-step res...2025-05-2733 min

The Launch Lounge Podcast274. 3 x Your Webinar Sales with This ChecklistReady to triple your webinar sales without spending more on ads or working harder? 🚀 Discover my proven webinar conversion checklist that transforms passive viewers into eager buyers. Most course creators focus only on content, but the real magic happens in optimizing critical conversion points throughout your webinar funnel. I'm sharing exactly how to craft irresistible offers, create high-converting webinar titles, boost attendance rates with strategic email sequences, and master that awkward transition from teaching to selling that trips up most presenters. 🔥 In This Episode: Craft webinar titles that address pain points, desire...2025-05-2232 min

The Launch Lounge Podcast273. How to Build a Highly Engaged Community with Bri LeeverReady to discover why some online course creators build profitable businesses in months while others get stuck in a cycle of failed launches? 🚀 The difference between consistently profitable course creators and those working 70-hour weeks with little to show for it isn't about list size or ad budgets. It's about having a proven marketing system that pieces everything together for YOUR audience. Most course creators are drowning in tactical overload while missing the cohesive framework that transforms scattered marketing efforts into predictable profits. When you understand the 5-part blueprint successful course creators use, you'll finally cut...2025-05-201h 11

The Launch Lounge Podcast272. The $2Mil Problem They Didn't See ComingAre you unknowingly setting your online course business up for the $2 million plateau? 🚀 If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake that's derailing seven-figure businesses. After working with 14 multi-million dollar course businesses, I've discovered a pattern: successful entrepreneurs hit $2M, burn out on content creation, throw money at ads, and then... plateau hard. The truth? Ads aren't a miracle solution—they're just a firehose bringing more people to your funnels. 🔥 In This Episode: Discover why successful course businesses hit a wall at...2025-05-1524 min

The Launch Lounge Podcast271. Split Tests That Double Your Launch RevenueReady to double your course launch revenue with a few simple tweaks? 🚀 Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and 7-figure clients to dramatically increase launch revenue without adding more work. Discover how one client doubled her webinar registrations with just a subject line change, and learn which headline test quadrupled sales for another. These aren't complex tech nightmares – they're practical, easy-to-implement tweaks that transform "okay" launches into record-breaking ones. 🔥 In This Episode: Master the art...2025-05-1328 min

The Launch Lounge Podcast270. Launch Team Essentials: Who You Need at Each StageReady to build your dream launch team without wasting thousands on the wrong hires? 🚀 Tired of conflicting advice about when to hire help for your online course business? In this episode, I'm revealing exactly who you need at each revenue stage based on what's worked for hundreds of successful course creators. Whether you're DIYing your first launch or ready to scale beyond 6-figures, you'll discover the strategic hiring timeline that maximizes profits while protecting your sanity. 🔥 In This Episode: Master the 4 distinct phases of team building every profitable course business follows Learn...2025-05-081h 04

The Launch Lounge Podcast269. Is Your Launch Really Ready for Evergreen? Here's How to TellReady to Turn Your Launch Into an Evergreen Money Machine? Here's When You Know It's Time 🚀 Ever launched your online course multiple times but still feel trapped on the launch hamster wheel? In this value-packed episode, I reveal the exact metrics that signal your launch is truly ready for evergreen automation. Most course creators jump too early into evergreen, wasting thousands on ads targeting cold traffic that simply won't convert. I break down the critical difference between warm and cold audience behavior, the minimum webinar show-up rates you need, and the precise return-on-ad-spend formula that mea...2025-05-0624 min

The Launch Lounge Podcast268. I Closed My Membership to Build Something Better (Here's What)Ready to discover why letting go of your successful offers might be the key to building something even better? 🚀 Sometimes our biggest business breakthroughs come not from fixing what's broken, but from releasing what's merely "good enough" to make space for something truly aligned. In this vulnerable episode, I'm sharing why I closed my profitable Launch Lounge membership after years of success and hundreds of happy students. This wasn't failure—it was evolution. If you've ever felt that nagging sense that a part of your business has outgrown its container, this episode is your permission slip to reima...2025-05-0122 min

The Launch Lounge Podcast267. Under 1K Subscribers? You Can Still Crush Your LaunchReady to crush your course launch with a tiny email list? Your small audience might be your secret weapon! 🚀 Forget what you've heard about needing thousands of subscribers before launching your online course. In this episode, I reveal why a warm audience of less than 1K subscribers can actually convert BETTER than massive cold lists. I break down my three-part framework that shows why audience temperature trumps size, how to craft irresistible offers even without fancy marketing skills, and which funnel structures work perfectly with different price points. 🔥 In This Episode: Discover why email...2025-04-2923 min

The Launch Lounge Podcast266. Why You Should Delete Email Subscribers (Yes, Really)Ready to boost your email engagement and conversion rates by deleting subscribers? (Yes, really!) 🚀 Is your online course business suffering from the "big list, low engagement" problem? After watching my open rates plummet below 10% despite having 10,000 subscribers, I made the tough decision to delete 40% of my list—and it completely transformed my results. In this episode, I'm sharing why inactive subscribers are silently killing your deliverability, damaging your sender reputation, and costing you money every month. 🔥 In This Episode: Discover why chasing list size is a vanity metric that's hurting your business...2025-04-2432 min

The Launch Lounge Podcast265. Double the Offers, Not the Burnout: My Stacked Launch PlanReady to double your launch revenue without doubling your workload? My stacked launch strategy is about to change your entire business. 🚀 Are you noticing engaged audience members who consume all your free content but never buy? You might be sitting on a goldmine without realizing it. In this episode, I reveal how offering a deeper, premium tier alongside your signature course can capture those ready-to-invest students who want faster results and more support - all without creating additional content or extending your launch timeline. 🔥 In This Episode: Discover why highly engaged prospe...2025-04-2222 min

The Launch Lounge Podcast264. Will Your Business Still Work Next Year? Let’s TalkIs your online course business one algorithm change away from disaster? 🚀 What if Facebook or Instagram disappeared tomorrow? Would your business survive? Most course creators build their businesses on platforms they don't control, leaving them vulnerable to algorithm updates, iOS changes, and the whims of tech billionaires. In this episode, I reveal how to create a truly resilient online course business that can weather any tech storm without starting over. You'll discover the "own the racecourse" strategy that smart course creators use to build stable, profitable businesses regardless of platform changes. 🔥 In This Episod...2025-04-1741 min

The Launch Lounge Podcast263. The Boring Systems That Give Me 10x More FreedomFeeling like everything in your online course business grinds to a halt without you? Time to implement boring systems that create extraordinary freedom! 🚀 Is your calendar packed with meetings while actual work gets pushed to evenings? Are you drowning in team questions and repetitive tasks that anyone could handle? You're the bottleneck in your business - but not for long. I'm sharing the exact framework that transformed my online course business from chaos to peace, giving me 10x more freedom without sacrificing quality or hiring an army of people. 🔥 In This Episode: Discover why th...2025-04-1550 min

The Launch Lounge Podcast262. From Booked Out to CEO: How I Grew My AgencyReady to transform your service business from constant hustle to high-value strategic partnership clients can't live without? 🚀 In this episode, I reveal exactly how I evolved my ads agency from undercharging and overworking to highly sought-after consulting, working only with people I love while delivering better results for clients. Whether you're running a course business, coaching practice, or service-based business, these principles apply to you. 🔥 In This Episode: Discover why niching down created explosive growth opportunities Learn how consistent content marketing pre-sells clients on your approach Understand the critical differ...2025-04-1029 min

The Launch Lounge Podcast261. How to Say No Without Feeling Like a JerkReady to unlock new levels of energy and growth by mastering the art of saying no to the wrong things? 🚀 As course creators, we often end up trapped in perpetual yes-mode, leaving us feeling overwhelmed and chronically behind. But what if the key to building your freedom empire isn't saying yes to more things, but strategically saying no? In this episode, I'm sharing my powerful three-question framework that helps you protect your focus, honor your boundaries, and build an online business that feels good five years in - not just one that looks good on pape...2025-04-0853 min

The Launch Lounge Podcast260. The 5-Email Welcome Series That Converts Like CrazyTurn cold subscribers into eager buyers with a simple 5-email welcome sequence that works while you sleep! 🚀 Your subscribers are most engaged right after downloading your lead magnet - that's your golden opportunity! But most course creators either bombard them with everything at once or disappear entirely. Neither works. I'm sharing the exact 5-email framework my students use to build genuine connections, establish expertise, and prime new subscribers for future sales - all without being pushy or salesy. 🔥 In This Episode: Learn why the first 5-7 days after someone joins your list d...2025-04-0326 min

The Launch Lounge Podcast259. Still Feel Like an Imposter? Here’s How to Step UpIs imposter syndrome keeping you stuck in endless learning mode instead of launching your online course? 🚀 That nagging feeling of not being "expert enough" isn't a sign you're unqualified - it's evidence you're growing! In this episode, I'm sharing my journey from feeling like a complete fraud in my early business days to building a 7-figure company, and how I've learned to dance with imposter syndrome rather than try to overcome it. If you've been undercharging, playing small, or hesitating to put yourself out there, this is your permission slip to finally step up. 🔥 In This E...2025-04-0144 min

The Launch Lounge Podcast258. Course, Coaching, or Membership? Pick the One That SellsReady to end the "courses vs. coaching vs. memberships" debate once and for all? 🚀 Feeling stuck between creating a course, starting a coaching program, or launching a membership? Stop second-guessing and start selling! In this episode, I'll show you how to choose the business model that your audience actually wants to buy. You'll discover the four fundamental factors that determine whether any offer sells, learn exactly when each business model performs best, and create your own decision matrix to find your perfect match. No more painful trial and error – just a clear path to consistent reven...2025-03-2735 min

The Launch Lounge Podcast257. My Top 3 Takeaways from Alt Summit (Real Talk)Is building your online course business leaving you feeling isolated and burnt out? Discover my top 3 mindset shifts from Alt Summit that completely transformed how I approach business, marketing, and self-care. 🚀 After years of pandemic isolation and recovering from burnout, I discovered that sometimes the best ROI isn't measured in dollars. Learn why in-person connections are irreplaceable for course creators, how to ditch the "authenticity" pressure on social media, and why taking time for yourself isn't selfish—it's necessary for sustainable growth. 🔥 In This Episode: Redefine success metrics beyond just revenue numbers 2025-03-2540 min

The Launch Lounge Podcast256. The Quiz vs PDF Throwdown: What Actually WorksReady to stop wasting time on ineffective lead magnets and finally build an email list that converts? 🚀 After spending over $2 million on Facebook ads testing both quizzes and PDFs for online course creators, I'm revealing the unfiltered truth about what actually works. Spoiler alert: the format isn't what makes or breaks your lead magnet success! If you've ever spent weeks creating a fancy quiz because someone in a Facebook group said it's "hot right now," only to see disappointing results, this episode will save you countless hours and marketing dollars. 🔥 In This Episode: 2025-03-2017 min

The Launch Lounge Podcast255. Lead Magnets That Actually Make You MoneyReady to transform your lead magnets from list-building tools into actual money-making assets? 🚀 Stop creating lead magnets that collect digital dust! Discover why your freebies aren't just about growing your email list – they're the first chapter in your customer's success story and a critical piece of your sales process. In this value-packed episode, I reveal the powerful mindset shift that transformed my approach to lead magnets after looking back at my first (terrible) one from 2015. Learn why aligning your lead magnet with your paid offer is essential for building trust and pre-selling your course without being...2025-03-1825 min

The Launch Lounge Podcast254. Quit Your 9-5 Without Going Broke (Here's How)Ready to ditch your 9-5 without draining your savings? Learn exactly how successful course creators transition to full-time entrepreneurship without the financial panic. In this value-packed episode, I'm sharing my raw journey from corporate employee to profitable online business owner - including the $40K debt mistake I made the first time around. Discover the proven steps to build your audience, validate your course offerings, and create necessary financial runway WHILE still employed. 🔥 In This Episode: Create your personalized exit strategy with clear financial benchmarks Build essential audience growth systems that run on...2025-03-1331 min

The Launch Lounge Podcast253. From Service Provider to Course Creator Without Losing Your MindReady to transition from service provider to course creator without burning out or sacrificing your income? 🚀 Trying to build a course while maintaining your service business feels like an entrepreneurial Jenga tower ready to collapse! In this episode, I'm sharing my hard-won framework for successfully making the transition without the overwhelm. After making every mistake possible (some twice!), I discovered that course creation requires completely different skills than service delivery. You'll learn why teaching, marketing, and content creation are separate roles - and how to manage them all without losing your mind. 🔥 In This E...2025-03-1127 min

The Launch Lounge Podcast252. The Psychology Behind Pricing That Sells (It's Not What You Think)Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) 🚀 Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely. In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers....2025-03-0628 min

The Launch Lounge Podcast251. Stop Wasting Money on Stupid AdsReady to transform your Meta ads strategy with a surprising lesson from a zookeeper? 🚀 Discover why your Facebook ads aren't converting and how you're accidentally violating psychological trust barriers with your audience. In this episode, I reveal how Desmond Morris's "12 Stages of Intimacy" perfectly explains why your marketing feels pushy and how to create a relationship-based approach that turns cold prospects into eager buyers. If you're skipping straight to selling without proper audience warming, you're committing an "emotional felony" against your potential customers. Learn to build an ethical, high-converting ad strategy that respects your audience's psy...2025-03-0436 min

The Launch Lounge Podcast250. Do Both: The No-BS Guide to Courses and CoachingReady to stop choosing between courses and coaching and finally create a business model that gives you true freedom? 🚀 Struggling to decide between the leverage of courses and the premium pricing of coaching? Good news - you don't have to choose! After 10 years working with online course creators, I've discovered that the most successful business owners don't pick one model - they strategically blend both. In this milestone 250th episode, I'm sharing exactly how to structure your offers so both pieces work together, giving you more profit without more work. You'll learn the perfect ascension mod...2025-02-2734 min

The Launch Lounge Podcast249. Data vs Your Gut: Which One Should You Trust?Ever made a business decision that cost you big time because you "went with your gut"? Here's how to never make that expensive mistake again! 🚀 A $100K+ mistake taught me the hard way when to trust my instincts and when to dig into the data. In this episode, I'm sharing exactly how to balance intuition with analytics so you can make confident decisions that scale your course business without second-guessing (or the expensive learning curves). 🔥 In This Episode: The costly business decision that nearly tanked my audience engagement My proven framework for kn...2025-02-2551 min

The Launch Lounge Podcast248. Your Funnel Doesn't Have to SuckReady to transform your overcomplicated funnel into a revenue-generating machine that actually works? 🚀 Tired of adding more tactics, more upsells, and more retargeting sequences only to see the same disappointing results? After helping hundreds of course creators build profitable funnels, I'm sharing the surprising truth: the most successful funnels aren't the most complicated ones. In this episode, you'll discover how to create a strategically simple funnel that converts without the complexity that's making you pull your hair out. 🔥 In This Episode: Master the three essential components every profitable funnel needs Learn how to...2025-02-2031 min

The Launch Lounge Podcast247. High-Ticket Offer Magic: Price It Once, Sell It RightReady to transform your underpriced course into a premium offer that attracts high-paying dream clients? 🚀 Tired of second-guessing your worth and leaving money on the table with your online course pricing? In this episode, Salome reveals the exact framework for positioning your expertise at premium prices - without the guilt or imposter syndrome holding you back. Learn the three core elements of premium positioning that will help you double your revenue without working through another dinner. 🔥 In This Episode: Create your transformation inventory to justify premium pricing Structure your high-ticket offer for fa...2025-02-1834 min

The Launch Lounge Podcast246. 5 Hidden Revenue Streams That Give You More FreedomReady to unlock hidden revenue streams in your online course business without working harder? 🚀 Tired of constantly creating new offers and launching yourself into exhaustion? In this value-packed episode, discover five proven ways to generate more income by strategically expanding what's already working in your business. Perfect for course creators who want to stop being the bottleneck and start scaling smartly. 🔥 In This Episode: Scale your proven winner instead of creating new offers Turn "I'm not ready" into instant sales with perfect prerequisites Create irresistible upsells that feel natural 2025-02-1324 min

The Launch Lounge Podcast245. Launch Planning That's Not a Pain in the A$$Ready to break free from launch chaos and create a strategic plan that actually works? 🚀 Tired of burning out your team (and yourself) with constant launching? In this episode, I'm sharing the exact framework I've learned from working with hundreds of 6 and 7-figure course creators to create a launch calendar that brings in consistent revenue without the chaos. After my own messy 2023, I've discovered that the most profitable businesses aren't the ones doing the most launches - they're the ones doing the right launches at the right time. 🔥 In This Episode: The 90-day pre-la...2025-02-1141 min

The Launch Lounge Podcast244. Fast Profits From Slow Growth: The Strategy You Didn’t See ComingReady to transform your online course business with a counterintuitive strategy that almost no one is talking about? 🚀 Tired of the constant hustle of launching, creating endless lead magnets, and feeling like you're always racing to the next big thing? In this episode, I'm pulling back the curtain on my own business transformation and revealing why doing less might actually be the key to making more. You'll discover how focusing on customer lifetime value and strategic simplification could be your fastest path to sustainable profits. 🔥 In This Episode: Why having fewer lead magnets could...2025-02-0633 min

The Launch Lounge Podcast243. How to Triple Cold Traffic Conversions in 7 DaysReady to transform your "meh" marketing into messages that make your ideal customers stop scrolling and say "yes"? 🚀 Tired of watching potential customers devour your free content but disappear when it's time to buy? In this episode, I'm sharing my proven 7-day framework that helps course creators like you create magnetic messaging that actually converts. Whether you're focused on organic content or running Meta ads, you'll discover exactly how to find the words that make your audience lean in and take action. 🔥 In This Episode: Master my step-by-step framework for tripling cold traffic conver...2025-02-0435 min

The Launch Lounge Podcast242. Why Making Less Money Helped Me Scale FasterFeeling pressured to constantly scale up your online course business? Here's why scaling back might be your secret weapon to sustainable success! 🚀 Ever wonder if other successful course creators struggle with tough decisions and setbacks? In this raw and honest episode, I'm sharing how intentionally making less money in 2024 actually put me in a stronger position to scale. From managing a team of 14 during the COVID boom to consciously simplifying everything, discover why sometimes going back to basics is exactly what your business needs. 🔥 In This Episode: Why cutting back can accelerate your path t...2025-01-3024 min

The Launch Lounge Podcast241. 3 Steps to Predictable, Recurring RevenueReady to transform your online course from a roller coaster of income into a predictable revenue machine? 🚀 Tired of the exhausting social media hamster wheel and inconsistent launch results? In this value-packed episode, I'm challenging everything you've been taught about growing your courses business online. You'll discover why that "post-every-day" strategy might actually be keeping you stuck, and learn my proven 3-step system for creating reliable, recurring revenue without burning out. 🔥 In This Episode: Why your email list is your ONLY important social media metric The secret to creating offers your audien...2025-01-2828 min

The Launch Lounge Podcast240. The Dream State Strategy: Irresistible Ads That SellWant to know why some Meta ads get all the engagement while others get lost in the scroll? 🚀 Tired of trying to be the polished expert in your ads? In this game-changing episode, discover the Dream State Strategy - a simple but powerful approach to creating Meta ads that make your ideal customers stop dead in their tracks. Perfect for course creators and other experts who want to create scroll-stopping content without fancy equipment or huge production budgets. 🔥In This Episode: Why being the expert in your ads might be hurting your conversions 2025-01-2320 min

The Launch Lounge Podcast239. Why Hot Leads Ignore Your Ads—Here’s the FixReady to turn those "I love your free content" fans into actual paying customers? 🚀 Tired of hearing "it's not the right time" from your warmest leads? Here's the truth: it's not your course that's the problem, and it's not your ads either. There's actually fascinating psychology behind why your most engaged email subscribers might be scrolling past your offers. In this episode, you'll discover the exact framework to turn those ignored ads into eager sales, without complicated tech or pushy tactics. 🔥 In This Episode: The 5 hidden reasons your hot leads aren't buying (even when t...2025-01-2120 min

The Launch Lounge Podcast238. The Friday CEO Schedule: Work Less, Achieve MoreReady to break free from the "5 AM CEO Club" and discover when you ACTUALLY do your best work? 🚀 Tired of forcing yourself into someone else's ideal schedule while juggling an online course business and family life? In this candid episode, I'm sharing my controversial approach to productivity that helps me run a thriving business while staying present for my family. You'll discover why working "unconventional" hours might be exactly what your business needs, and how to stop feeling guilty about breaking traditional productivity rules. If you've ever felt like traditional business advice doesn't fit your lif...2025-01-1619 min

The Launch Lounge Podcast237. Not Ready for Ads? Take This 5-Min AssessmentWondering if you're actually ready to start running Facebook ads? This 5-minute assessment will tell you exactly where you stand! 🚀 Tired of watching your ad spend disappear with no results? You might be jumping in too soon. Or maybe you're waiting too long and burning out on organic content? Let's fix that today! I'm sharing the exact signs that tell you when you're ready for ads, what you actually need (and don't need!) before starting, and a free 5-minute assessment that will give you complete clarity on your next steps. 🔥 In This Episode: The su...2025-01-1421 min

The Launch Lounge Podcast236. 3 Ad Metrics You Must Master for Profits in 2025Tired of throwing money at Facebook and Instagram ads without knowing if they're really working? 🚀 Most ads managers are giving course creators the wrong metrics to track! In this episode, Salome breaks down the only three numbers you actually need to master for profitable ads in 2025 (and why ROAS isn't one of them). Perfect for course creators who want to stop guessing and start seeing real results from their ad spend. 🔥 In This Episode: Why CPMs matter more than ever (and how TikTok could change everything) The one click-through rate that predic...2025-01-0920 min

The Launch Lounge Podcast235. 5 AI Lead Gen Hacks That Actually Close DealsReady to transform your lead generation using AI? 🚀 When Salome analyzed her agency's sales data using AI, she discovered that focusing on just ONE specific number could double her client base. In this episode, she's sharing 5 powerful AI hacks that will help you attract better quality leads and close more deals. If you're an agency owner, ads manager, consultant, or someone who sells high-ticket coaching, and you're tired of getting leads that aren't ready to buy, this episode will transform your approach to lead generation. 🔥 In This Episode: Discover the hidden patter...2025-01-0741 min

The Launch Lounge Podcast234. 1-Day AI System: 30 Days of Content in 8 HoursReady to transform your content creation from exhausting to effortless? I'm sharing my exact system for creating a month's worth of content in just 8 hours using AI! 🚀 Want to know how I went from spending endless hours on content creation to having a streamlined system that preserves my authentic voice? In this game-changing episode, I'm pulling back the curtain to show you exactly how I use different AI tools together to create engaging content that truly resonates with my audience. If you've been feeling overwhelmed by the constant need to create fresh content while running your business, thi...2025-01-0230 min

The Launch Lounge Podcast233. Evergreen Webinars: Why 2–5% Conversions Mean You’re WinningTurn Your Evergreen Webinar Into a Predictable Profit Machine in 2024! 🚀 Tired of feeling disappointed by your evergreen webinar conversion rates? In this game-changing episode, I'm revealing why those "low" 2-5% conversions might actually be your golden ticket to sustainable growth and consistent revenue. Get ready to completely shift how you think about evergreen success. If you're scaling beyond $100K and ready to build reliable, automated income streams, this episode will show you exactly why your current numbers might be better than you think - and how to optimize them for even greater success. 🔥 In Thi...2024-12-3117 min

The Launch Lounge Podcast232. From Cold to Sold: The Proven Buyer BlueprintStruggling to turn your expertise into consistent course sales? Discover the proven blueprint that transforms complete strangers into excited customers! 🚀 Tired of pouring your heart into courses that aren't selling? In this episode, I'm sharing the exact system that bridges the gap between your expertise and your future customers. You'll learn how to build a warm, engaged audience without burning out on social media, choose the perfect conversion mechanism for your price point, and balance your time and money for sustainable growth. 🔥 In This Episode: The three essential elements that turn strangers into buyers...2024-12-2633 min

The Launch Lounge Podcast231. Why Your Dream Customers Can’t Find You—Fix It TodayReady to turn your crickets into consistent course sales? Discover why your dream customers can't find you (and how to fix it today)! 🚀 Tired of pouring your heart into creating the "perfect" online course only to hear crickets when you launch? In this episode, I'm sharing why your expertise alone isn't enough to attract paying customers and the exact framework to fix it. You'll discover the sweet spot between building a big audience and selling high-ticket offers, plus how to speak your customers' language so they actually hear you. 🔥 In This Episode: The secret...2024-12-2433 min

The Launch Lounge Podcast230. $10K Months: The Exact Framework That WorksReady to stop throwing spaghetti at the wall and start creating consistent $10K months in your course business? 🚀 Tired of recording podcasts during soccer practice and writing emails after bedtime? In this episode, Salome breaks down the exact 5-phase framework that's helped hundreds of course creators transform sporadic sales into predictable five-figure months - without working harder or sacrificing family time. Perfect for course creators who have the testimonials but need the reliable income to match. 🔥 In This Episode: Build your audience without selling your soul on social media Create an email...2024-12-1928 min

The Launch Lounge Podcast229. Meta Ads 2025: 3 Changes That Will Make or Break YouReady to crack the code on Meta ads without feeling like you're playing pin the tail on the donkey with your budget? 🚀 Meta's AI changes are coming in hot for 2025, and most course creators are running around like headless chickens trying to figure it out. But here's the thing - you don't need a crystal ball to prepare your ads for success. In this episode, discover the three major shifts already happening that will impact your course creator business, plus get the exact framework to make these changes work for you (without losing your sanity or your bud...2024-12-1748 min

The Launch Lounge Podcast228. AI Said I Was Selling the Wrong Thing—And It Was Right🚀 What if AI could reveal the real reason your course isn't selling? In this episode, I share how AI uncovered a major blindspot in my marketing that changed everything. When I thought I knew exactly what my audience wanted, artificial intelligence showed me something completely different. This discovery transformed how I position my offers and could help you double your sales too. Whether you're just starting out or you've been selling courses for years, this episode will help you uncover what your audience really wants (hint: it's probably not what you're selling them). 2024-12-1236 min

The Launch Lounge Podcast227. The Nutrition Hack That Doubled My Focus OvernightReady to discover the one nutrition hack that transformed my mental clarity and business focus faster than any productivity tool? 🚀 As course creators, we're often told to try meditation, exercise, or the latest productivity app to maintain our edge. But what if the solution to better focus and reduced anxiety was sitting on your plate? After years of burnout and brain fog while scaling my online business, I stumbled upon a simple nutrition change that brought back my pre-motherhood mental clarity and revolutionized how I run my business. 🔥 In This Episode: The surprising protei...2024-12-1032 min

The Launch Lounge Podcast226. The 9 Facebook Ad Mistakes Costing You Course SalesReady to stop throwing money at Facebook ads that don't convert? 🚀 Tired of feeling like your ad spend is disappearing into a black hole? In this value-packed episode, I'm sharing the nine most common Facebook ad mistakes I see course creators make and the practical solutions to fix them. Whether you're just starting with ads or you've been running them for a while without success, you'll discover exactly what tweaks to make to start seeing real results. No complicated tech solutions or advanced strategies here - just practical fixes you can implement right away to tur...2024-12-0524 min

The Launch Lounge Podcast225. Stop Wasting Ad Money: When to Refresh Your CreativesReady to stop throwing money away on unnecessary ad creative changes? 🚀 Ever feel like you need to constantly refresh your Meta ad creatives when results dip? In this episode, I'm busting the biggest myth about ad creative optimization for course creators. Drawing from my years of experience managing Facebook ads, I'll show you why what works for e-commerce could be sabotaging your course sales. Plus, I'll share my proven 4-step system for optimizing your ads the right way (including why one of my clients has been successfully using the same ads since 2019!). 🔥 In This Episode:...2024-12-0319 min

The Launch Lounge Podcast224. Scale Beyond 1:1: When to Switch from Coaching to CoursesReady to turn your online course into a consistent revenue stream without burning out on 1:1 coaching? 🚀 That pivotal moment between staying in your comfort zone of coaching or scaling with courses feels exactly like Neo's choice in The Matrix. But here's the truth: if you don't have automated leads flowing into your coaching business right now, creating a course might be the worst move you could make. In this value-packed episode, discover: Why having "too many leads" is actually your golden ticket to scaling How to leverage your coaching waitlist as pow...2024-11-2822 min

The Amy Porterfield Show#726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome SchillackMaximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date.Make more money this holiday season! Join social media ad expert Salome Schillack for her top strategies on selling more products during the holidays. In this episode, we discuss: (6:25) The most common mistakes businesses make with ads during the holiday season and how you can avoid them (8:18) Why the holidays are the perfect time to grow your audience (12:51) How to identify underperforming ads before it’s too late ...2024-10-2440 min

The Launch Lounge PodcastBonus: Accelerate Your Success with Brad BizjackDiscover how to rewire your brain for success with Brad Bizjack. Learn to handle anxiety, redefine success, and unlock your potential. Plus, get details on a free 5-day challenge to accelerate your success journey. Boy, do I have a treat for you today! I sat down with my old friend Brad Bizjack, and let me tell you, this episode is jam-packed with so much goodness, it might just make your brain explode (in a good way, of course)! 🤯 Brad knows about rewiring your brain for success, and he's got some runs on the board when it...2024-10-1446 min

The Launch Lounge Podcast211. "What Can I Expect When I Hire an Ads Agency?"Discover essential tips for choosing the right ad agency in this episode. Learn how to boost traffic, ask the right questions, and build a successful partnership for scaling your online course or coaching business with Facebook and Instagram ads. In this episode, we explore the critical aspects of selecting the right ad agency, especially for online course creators and coaches. Salome shares a few personal stories (some you won’t believe!) and expert tips on partnering with the right agency to scale your business using Facebook and Instagram ads. Discover how to evaluate pote...2024-10-1043 min

The Launch Lounge Podcast205. How Coaches Can Double Their Income And Take More Time OffDiscover How Coaches Can Double Their Income and Work Less with Online Courses: A Proven Strategy for Scaling Your Coaching Business. Are you a coach who’s constantly repeating the same information to your clients in one-on-one sessions? In today’s episode, we’re diving deep into how you can double your income and reclaim more of your time by turning your coaching expertise into a scalable online course. By recording the foundational lessons you teach over and over again, you can create a second revenue stream and work with more advanced clients—while re...2024-09-1223 min

The Launch Lounge Podcast204. Mastering Webinars: How to Stay Profitable in 2024In this episode, I debunk the myth that webinars no longer work and reveal why they’re still one of the most profitable strategies for online businesses. Despite the growing belief that webinars are no longer effective, the reality is quite the opposite. Webinars remain a powerful tool for connecting with your audience, delivering value, and converting leads—if they’re done strategically. It’s not the format that’s outdated, but the execution. When done right, webinars continue to be one of the most profitable and impactful ways to grow your business in 2024.2024-09-1045 min

The Launch Lounge Podcast203. How To Fast-Track Your Digital Course SuccessDiscover how to remove the overwhelm and take your first steps to course creation. In this episode, you’ll discover how to fast-track your digital course success. I share parts of my journey as an entrepreneur and highlight the opportunity to make a big impact and profit from selling digital courses. You’ll hear about the many benefits of creating digital courses, such as serving a wider audience, scaling your income, and mitigating risk in your business.. We’ll also address common reasons for not start...2024-09-0333 min

The Launch Lounge Podcast201. Product Launch Formula: Is It Worth The Hype?Find out if Jeff Walker’s Product Launch Formula is really as good as they say. In today’s episode, I share the best parts of Jeff Walker’s Product Launch Formula and some of the drawbacks. I also talk about two types of live launchers that PLF is right for and who it is not right for. When you listen, you’ll discover if Product Launch Formula is right for you. When you sign up for Jeff Walker's Product Launch Formula, you'll get the entire course, Jeff's bonuses, and 2 x 30-minute free coaching s...2024-08-2729 min

The Launch Lounge Podcast200. Your Launch Roadmap From 0 to 6-FiguresJeff Walker reveals the launch strategy that has made his students over $1 Billion in sales. When you listen to today’s episode you’ll learn about 3 types of launches that will take you from complete beginner with no course and no audience to building a 6 or even 7- figure business launching your online courses. And I share how you can take these live launches and turn them into profitable evergreen funnels that you scale with Facebook and Instagram ads. If you want to see the Master of Live launching...2024-08-2325 min

The Launch Lounge Podcast199. How To Launch Easier and Faster Than Ever BeforeLearn to build anticipation for your launch and sell without being salesy. Sign up for Jeff Walker’s Launch Masterclass which has been viewed by over 1 million people worldwide at www.thelaunchlounge.com/jeff When you listen to today’s episode you’ll discover some ancient communication models that Jeff Walker refined and turned into what we know as the formula for launching anything live! When Jeff studied the art of persuasion and communication to try to get his “online” business off the ground back in the 90s he accidenta...2024-08-2124 min

The Launch Lounge Podcast198. Your Low Budget Solution To Finding People Online Who's Ready To Buy Your CoursesOn today’s episode you’ll leave feeling inspired to start using ads sooner to grow your HOT audience and build your list of buyers faster. What if you could instantly free up $70 per month in your business and put that money to work to help you reach thousands more people every day on social media? What if those thousands of people will find your social profiles and then join your email list… And what if those who joined your email list also bought a low $ offer from you w...2024-08-0937 min

The Launch Lounge Podcast197. The Easiest Way To Double Your Audience And Get Hot Leads In 30 DaysLearn one simple strategy I’ve used for over 5 years to boost my audience engagement and build a HOT audience that converts to leads faster. You really don’t have to slave on social media all day to build an audience who will buy your courses from you. There is a much faster way to build a HOT audience who’s ready to buy from you without needing to post every day and be at the mercy of the algorithm gods. In today’s episode, I’ll show you the ea...2024-08-0735 min

The Launch Lounge Podcast196. The Shocking Truth About How Big Your Email List Really Has To BeBuilding Your Email List With Ads Is Easier and Faster Than It Used To Be. Tune In To Find Out Why. I wish I could pour the magic of having a warm (and large) email list into a bottle and sell it in small doses. If everyone knew how incredibly life-changing it can be to send some emails to your list and make money they would take me seriously when I keep saying “Build Your List Faster!!”. But alas, only a few brave souls will listen and take actio...2024-07-3023 min $Course Creation Boutique\'s podcast$ Course Creation Boutique's podcast#101: You Only Need These 3 Elements to Launch with Salome Schillack | Online Course Creation IncubatorSimplify Your Online Course Business When it comes to online course creation, we get stuck in all the little pieces we think that we need. On today’s episode, we’re simplifying it with my friend and launch expert, Salome Schillack. Salome has a model where she breaks down launching into three key pieces, so you have the step-by-step formula for your digital course launch. Get your course done! I am creating a self-paced 6-Week Accelerator so you can get your course done FAST. Sign up for the waitlist here and you’ll be the first t...2022-07-2733 min

The Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Find an Irresistible Topic for Your Lead Magnet (with Salome Schillack)Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today. The rest? Well, they’re just window shopping — at least for now. So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger? You gotta get 'em on your email list, that’s how. And the only way to do that i...2021-08-0246 min

The Online Course Show176: Succeed with FB Ads with as Little as $5 per Day (featuring Salome Schillack)On today’s episode, I have the pleasure of talking with Salome Schillack. Salome is a Facebook Ads wizard and she is dropping knowledge that will help you dial in your Facebook Ads game for as little as $5 a day. We discuss the types of ads, creating a custom audience, lead magnets, and having our names butchered. Be sure to stay tuned until the end of the episode for an update on The Online Course Show. Hope you enjoy! “Even when you didn’t fail, think you’ve failed, then you should just do it again.” - Salome...2021-06-221h 29

Hustle & Flowchart: Mastering Business & Enjoying the JourneySalome Schillack - Huge Audience Engagement Using Facebook AdsSalome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to con...2021-01-191h 23

Digital Marketing Happy HourEpisode 37: Facebook Advertising Strategies that Drive Conversions with Salome SchillackAre you struggling to get results with your Facebook Ads campaign? The algorithm used by Facebook has changed, which means if you don't modernize your strategy, you may be missing out. In this episode, Chris Casale and Ryan Smith chat with Salome Schillack about her easy-to-follow Facebook Ads strategy that will help you find your audience and optimize your results. You’ll learn all about Salome’s process, which has evolved with Facebook to focus on increasing engagement and generating conversions.2021-01-061h 04

The Amy Porterfield Show#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome SchillackPSA: Facebook Ads are as complicated as trying to sneeze with your eyes open-- especially if you don’t want to pay an arm and a leg per lead. Orrr… are they? My guest today says, “false,” and by the end of this episode, you will be too!Her name is Salome Schillack, and as CEO, Founder, and Head Facebook and Instagram Strategist of Shine & Succeed, a multi-woman Facebook Ads agency, she’s figured out how to make your Facebook Ads work for you -- and not the other way around. She breaks do...2020-10-0541 min

Imperfect ActionSalome Schillack on where to start with Facebook Ads and how to use Facebook Ads in a launchSalome Schillack is the founder of Shine and Succeed, where they help digital course creators launch bigger, grow more consistently and scale faster, using Facebook Ads and Instagram Ads. In today’s episode, we’re chatting about starting to run Facebook Ads, and how to use Facebook Ads in a launch (with a specific focus on online course launches). We chatted about… Why Salome chose the niche that she’s in for her business - that is, Facebook Ads for digital course creators. Whether you should be boosting your posts or not. Why she believes you shouldn’t only be running Fa...2019-12-1748 min

Gift Biz Unwrapped196 – What You Need to Know Now About Facebook Ads with Salome Schillack of Shine And Succeed Salome Schillack is a Facebook Ads Strategist who helps coaches, online course creators, and personal brands scale, automate and grow their businesses faster with clever Facebook and Instagram ads strategies. Through her fast-growing agency, Salome has been able to build a global team of amazing people that work flexibly and independently allowing them to balance doing work they love with caring for people they love. Her clients say that the best thing about working with her is that she cares as much about their businesses as she does about her own. She says the best thing about working with clients...2019-01-0757 min

Mabinogion, The by ANONYMOUSWhat You Need to Know Now About Facebook Ads with Salome Schillack of Shine And SucceedEpisode 196 – Salome Schillack is a Facebook Ads Strategist who helps coaches, online course creators, and personal brands scale, automate and grow their businesses faster with clever Facebook and Instagram ads strategies. Through her fast-growing agency, Salome has been able to build a global team of amazing people that work flexibly and independently allowing them to balance doing work they love with caring for people they love. Her clients say that the best thing about working with her is that she cares as much about their businesses as she does about her own. She says the best thing about working with c...2019-01-0757 min

The Art of Online BusinessHow to Confidently Grow Your BEST Facebook Ads Business with Salome SchillackMy guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising. This past December, Salome quit her day job to focus on her Facebook ads business full-time...2018-06-2757 min

Epic Success with Dr Shannon Irvine🎙️ 🌟 Paid Traffic to Grow a 7-Figure Business: Interview with Salome Schillack of Shine & SucceedAre you an online entrepreneur looking to grow your list and attract even more clients? Would furthering your knowledge of social media advertising be beneficial to you? Today’s guest is a ninja at helping other entrepreneurs to scale their business through list building and social media advertising. Salome Schillack went from a tired, stressed, hustled-out coach to a successful entrepreneur who teaches others everything she knows about Facebook ads strategy. She works with some of the top names in the online marketing world, and she’s on the Epic Success Podc...2018-06-0652 min

Audacious Mamas - Grow, Heal, Thrive: Tips for Mompreneurs and Mama WantrapreneursHow to Use Facebook Ads for Your Business - with Salome SchillackSalome Schillack is a mom of two and a Facebook Ads strategist living in Australia. She has quickly become a standout ads strategist in her own right and recently accepted a position with Amy Porterfield as the Facebook Ads support person for Amy's students in her private groups - how cool is that! As you'll see in this interview, she's simply amazing and a delight to learn from. If you're interested in learning more about how to start using ads for your business and some of the essentials around Facebook itself as a means for doing business...2018-02-0140 min

MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.Mastering Facebook Ads for Coaches with Salome SchillackIn this weeks episode of the Coaches Corner Podcast we're talking to the amazing Salome Schillack, a Facebook ads master who helps you get more clicks and attract more clients with Facebook Ads! Although Facebook Ads shouldn't be seen as a 'quick and easy' solution to getting more clients, it should be used as an extremely valuable tool to help you reach new audiences and bring them into your sales funnel! (If you don't have a sales funnel built then make sure you join the 6 Figure Coach Academy... it's FREE ;) If you're just starting your business then...2018-01-2730 min