Shows
Ignite Your Estate AgencyYour First Year in Agency What No One Tells You (But Should)This week Sam shares what goes unnoticed during your first year as an estate agency owner, why the early months can test your resolve, and how to manage the emotional roller coaster that comes with launching your own business.Sending letters consistently, focusing on valuations, and tracking numbers, have been the foundations of sustainable growth for Ashdown Jones, so do you need to shift your focus too? How do you fight imposter syndrome, why should advice from well-meaning outsiders (including accountants) be taken with caution?Some key...
2025-09-2527 minIgnite Your Estate AgencyThe 'F' Word - Who has Control of your Finances?Sam explores who really holds the reins when it comes to financial control in your estate agency. Whether you’re just starting out or scaling to seven figures, Sam breaks down the core functions every estate agency owner should tackle, from financial planning and cash flow management to effective budgeting and tax compliance.Sam shares simple frameworks for tracking key financial numbers and maintaining oversight at every stage of your business and why accurate, up-to-date cashflow forecasts can become your agency’s “financial temperature check.”Be proactive with finances and protect...
2025-09-1828 minIgnite Your Estate Agency6 Agency Myths - BustedSam and Phil examine some of the most common myths holding back estate agencies. Is misinformation costing you time and money?Why do expensive websites and software packages rarely translate into more business? How can a simple shopfront outperform a glitzy online presence? Sam and Phil talk through their approach to lead generation and where agency owners should focus resources for genuine business growth.Discover the numbers that drive instructions and sales, and find out why prioritising new listings over chasing individual sales is the route t...
2025-08-2139 minIgnite Your Estate Agency100 Months of AshdownJones! - Sam and Phil riff on the journey so far (Part 2)Sam and Phil continue to look back over 100 months of AshdownJones, reflecting on the evolution of the agency and what has or hasn’t changed since their journey began. You’ll hear about their early misconceptions, strategies that worked, marketing lessons they learned and why focusing on high-value homes was their key differentiator.They discuss risk, leadership, and the challenges of scaling a team while maintaining a distinct brand voice. Hiring decisions, market conditions, and relentless listing strategies have all shaped the path of AshdownJones and Sam and Phil are now building long-term security for...
2025-08-1421 minIgnite Your Estate Agency100 Months of AshdownJones! - Sam and Phil riff on the journey so far (Part 1)Sam and Phil reflect on 100 months of AshdownJones, sharing the decisions that shaped their estate agency as they scaled from an idea with “a couple of laptops and a lot of confidence” to a thriving team.In eight years, they’ve moved from doing the work to leading and managing operations, making tough calls about market focus, growth principles, walking away from tempting deals, and coping through Covid.Some key takeaways:➡️ Growth requires letting go of daily tasks and focusing on team leadership and strategy. ➡️...
2025-08-0723 minIgnite Your Estate AgencyBuyer Drought or Just a Blip? Our AJ team's market reactionSam sits down with Tom, Hannah, and Edward from the Ashdown Jones team to discuss current conditions in the property market and what trends they’re seeing. What has changed for estate agencies lately? Reduced viewing numbers? Lower response rates from marketing campaigns? Challenges in getting homes sold?Tom shares insight into changing valuation patterns and why more homeowners are seeking advice without real plans to sell. Hannah covers practical retention strategies for keeping clients informed and positive and talks through shifts in buyer demand at different market levels. Edward brings the numbers to th...
2025-07-3144 minIgnite Your Estate AgencyDo you need an Ops Manager? Sam and Phil discussSam and Phil break down when and why agency owners should consider hiring an Operations Manager, challenging misconceptions around the cost and value, and examining what an Ops Manager actually does day-to-day.The right operational structure can support you to focus on growth and strategy and this podcast addresses common mistakes and practical solutions.Some key takeaways:➡️ The right operations support increases efficiency and lets estate agency owners focus on growth.➡️ Hiring an ops manager too early or too late are both common p...
2025-07-2413 minIgnite Your Estate AgencyTHAT Panorama documentary - Sam and Phil discussSam and Phil break down the recent Panorama documentary "Undercover Estate Agents," offering an insider's take on how estate agency practices were presented on TV. What was really uncovered? And what was missed?If you haven’t seen it yet, you can watch it here:https://www.bbc.co.uk/iplayer/episode/m002fygs/panorama-undercover-estate-agentHow are industry perceptions shaped by documentaries like this, why is upselling commonplace and what is the difference between business reality and media expectation?an...
2025-07-1734 minIgnite Your Estate AgencyEnd of Q2 2025 - Where Are We? And What's in Store for Q3?Sam and Phil reflect on Ashdown Jones’ Q2 2025 and look ahead as Q3 approaches. Find out why regular reflection shapes performance, and why you should prioritise planning, even during quieter market periods.Hear about the current market challenges, staffing adjustments, revenue targets, and the value of direct mail. Explore property sales trends, fee averages, and the impact of lost instructions, highlighting how estate agents can adapt to fluctuations and setbacks.There are six strategic thinking questions AJ uses in their review which has been a useful tool for agency growth an...
2025-07-1037 minIgnite Your Estate AgencyHow to Create a Stylish Property Description Using AIAre you using AI to help write property descriptions? Find out why you should be! Replace traditional property description clichés with a story-led approach to help your agency stand out from the crowd.Using the right prompts can give you more time to focus on growth while maintaining the quality vendors expect, especially in the high-value home market. Sam shares tips for building effective AI prompts to produce copy in your own style of writing.Whatever your AI platform of choice, you can streamline your workflow just by following S...
2025-07-0328 minIgnite Your Estate AgencyHow to Build an Overseas Team and Get 3 Employees for the Price of 1 – with Georges VerdisIn this episode, we discuss building an overseas team for your estate agency. Georges Verdis joins Sam to talk about digital assistants, especially those based in the Philippines, and how they can support agency operations while managing costs.Sam and Georges share their journey of hiring virtual (or digital) team members, with a transparent look at salary structures, recruitment sources, and integrating remote professionals into a UK-based team. The episode takes you through the process of recruiting, training, and managing overseas staff, highlighting the logistical details and mindset shifts required. Find out why clarity i...
2025-06-2652 minIgnite Your Estate AgencyThe 5 Languages of Appreciation and How They Help You Build a Better CultureLet’s examine the five languages of appreciation in the workplace and their direct impact on team culture and retention. Sam discusses how to recognise, motivate and support your staff using strategies backed by research and shaped by real-life experience.With reference to her upcoming book, Sam talks about understanding what makes each team member feel valued - from words of affirmation to acts of service, and how that translates to improved productivity, loyalty and stronger team bonds.Matching your appreciation style to the individual can reduce staff turnover, enhance mo...
2025-06-1929 minIgnite Your Estate AgencyAI for Agents (Part 2)Here is part 2 of the AI for Agents webinar that Sam and Phil wanted to share with you! If you missed part 1, go and check out the previous episode. This podcast will help you understand the difference between SEO and GEO (That’s Generative Engine Optimisation), find out why clear, extractable website text is now essential, how listings on third-party sites like Rightmove can influence AI recommendations and learn how to construct prompts that improve your visibility and reach.Why is PR going to become even more valuable, how AI is...
2025-06-1231 minIgnite Your Estate AgencyAI for Agents (Part 1)Recently Sam and Phil hosted a webinar called ‘AI for Agents - 5 Easy Ways to Use AI in Your Estate Agency TODAY’ and they wanted to share it with you on the podcast, so we’ve split it into two parts and you can listen to part 1 this week and part 2 next week.You’ll hear practical examples of how to use AI for property descriptions, summarising complaints, market analysis, and automating everyday admin. Sam shares how AI helped structure an entire action plan for a client, while Phil highlights the impact of AI on consu...
2025-06-0539 minIgnite Your Estate AgencyBusiness Challenge? Hire!Sam and Phil tackle the ongoing challenge of hiring and recruitment, from feeling stretched too thin and hitting financial ceilings, to making key decisions about when and who to recruit to enable growth.Many common business obstacles come back to recruitment but planning your agency’s structure ahead of time can also help break plateaus and prepare for long-term progress.Why should you prioritise recruitment, even when time or finances feel tight, and how can you step back from frontline agency work to drive success?...
2025-05-2932 minIgnite Your Estate Agency"How Holidays Helped Me Build The Biz"Pack your bags because we’re going on holiday with Phil! How do holidays shape your business growth, motivation, and agency operations? Regular breaks can impact your mindset, family dynamics, and agency performance.Phil shares his holiday schedule and discusses the practicalities of balancing agency demands with time away. Sam and Phil reflect on how lifestyle goals, including travel, serve as drivers for income and business structure.How can you have more freedom while delivering exceptional service and running your business to support your personal priorities, whether that’s travel or s...
2025-05-2231 minIgnite Your Estate AgencyWomen in Estate Agency with Clare HughesSam is joined by Clare Hughes whose career journey went from London’s high street agencies to founding her own business with eXp. She shares how the landscape in East London has changed since the 2012 Olympic regeneration.Clare is the co-founder (with Liana Loporto-Browne) of Women in Estate Agency, which aims to create a safe space for sharing challenges unique to women in the industry. Clare and Sam discuss the impact of leadership programs, the value of mentorship, and strategies for long-term relationship marketing.Other topics in...
2025-05-1541 minIgnite Your Estate AgencyHow to Manage (Not Micro-Manage) and Empower Your TeamHow can you manage your team effectively without slipping into micromanagement? This week Sam and Phil explore the difference between leadership and management and discuss how the right structure for your estate agency can support growth and empower your team, rather than causing confusion or frustration.Are the best salespeople always the best managers or could promoting people based on skillset create a healthier office dynamic. Sam recommends reading THE ANSWER IS A QUESTION by Laura and Dominic Ashley-Timms for advice on handling mistakes, encouraging staff a...
2025-05-0835 minIgnite Your Estate AgencyHow to Go Viral with Liam Hussell - Marathon and Internet Sensation!Have you seen the video? It even made the national news…“London Marathon runner gets tube back home and something special happens” (The Mirror)Watch it on TIKTOK or INSTAGRAMAJ’s Marketing and Content Creator (and Sam’s future son-in-law) Liam Hussell went viral as he was making his way home after running the London Marathon.Liam joins Sam to explore what makes a video go viral and why it matters for independent estate agency owners. Th...
2025-05-0126 minIgnite Your Estate Agency5 Key Levers You Can Use to Accelerate Your Agency's SuccessThis week, Sam and Phil take you through a hands-on agency audit, to highlight how regular check-ins on your website, social channels, lead generation, numbers, and processes can unlock consistent progress.There are practical steps on refining your website and Google presence, building an effective content strategy for sellers, and tracking financials throughout the year. Find out where many agencies slip up when it comes to growth and saleability.You need to have your systems ready, whether you plan to sell or simply want to operate at the top of...
2025-04-2443 minIgnite Your Estate AgencyAI for Your Agency - How to Get Started with This Exciting Tool!In this episode, Sam and Phil share recent experiments with ChatGPT and Perplexity, testing how these tools answer the question, “Who is the best estate agent in Windermere?” and what that means for your agency’s online profile. How is AI already impacting consumer journeys and estate agency marketing, both behind the scenes and in public perception?Find out how to use your information to get better AI visibility and why giving AI a specific persona in your prompts can create more tailored results, but don’t forget to fact-check the generated content before using it...
2025-04-1733 minIgnite Your Estate AgencySome Real Home Truths - Phil’s joined by wife Molly!Find out what it’s really like to live with Phil Jones, as he is joined by his wife Molly (who also happens to be Sam’s daughter) on the Ignite Podcast this week! No topic is off limits as Molly talks about how Phil running an estate agency impacts their family life! How has Phil balanced his professional ambitions with family responsibilities, and how does entrepreneurship ripple through their personal lives.Molly shares the sacrifices that come with being married to an estate agency owner and highlights the importance of co...
2025-04-0343 minIgnite Your Estate AgencyVinyl Machines and other PhilismsHow do you cultivate loyalty from your clients past and present? By creating a sense of belonging and maintaining consistent touchpoints to enhance your relationships.Sam and Phil discuss the familiar touch in the client journey which has helped Ashdown Jones maintain a loyal client base over the years.Are you making clients feel like they are part of the journey? Is your agency staying connected to clients through innovative communication and how does this approach impact agency performance?If you want to listen to the...
2025-03-2729 minIgnite Your Estate Agency6 Conversion Tactics You May Not Be UsingIn this episode, discover the power of strategic questioning and how it can shape your client interactions, driving results for your estate agency. Learn why selling results, rather than processes, creates a bigger impact and resonates with clients.Sam and Phil discuss strategies, including the art of building rapport, not relying on cookie-cutter valuation guidelines and allowing yourself the space to research and accurately assess value. Find out how not to handle fee negotiations and why you should have confidence in what you charge.Here’s how we can help yo...
2025-03-2018 minIgnite Your Estate AgencyFollow the Plan, Not Your Mood: Lessons from Sean ConwaySEAN CONWAY is almost superhuman! He has cycled around the world, run the length of Britain and climbed Mount Kilimanjaro… Dressed as a penguin! But what does this have to do with selling houses?Sam and Phil want to explore the mindset that can push limits, not just in adventure but in running a successful estate agency. Is setting ambitious goals without succumbing to the desire for immediate success the key to long-term prosperity?This all ties into Phil’s mantra of “discipline trumps motivation” and he reveals how esta...
2025-03-1329 minIgnite Your Estate AgencyPhil: "How it felt to sell my house" so far...What happens when the estate agent becomes the vendor? Selling your house can be a roller coaster ride from listing to viewings to getting an offer and this time Phil is on the other side of the fence… Discover how his experience of selling his own house gave Phil an insight into how Ashdown Jones could enhance their own client interactions.Sam and Phil discuss the unexpected elements that can catch homeowners off guard during selling. Find out why having a strategic plan and understanding market patterns can transform the selling experience, helping agents to...
2025-03-0629 minIgnite Your Estate AgencyHow to Fix a Toxic Culture in 3 Months!Here’s your chance to listen to an exclusive AJ Mastermind Webinar from Sam, which we’ve turned into a podcast just for you! Are you worried that there may be a toxic culture within your estate agency? Sam will tell you how to turn it around in just three months, using three core values: Vision, Mission, and Purpose. Sam and Emma (AJ Mastermind’s Client Executive) share their insights on aligning personal and business goals and the significance of creating an empathetic and supportive environment where team members feel valued a...
2025-02-2725 minIgnite Your Estate AgencyThe Top 200 Tips from 200 Episodes of the Ignite Podcast!Happy 200th episode of the Ignite podcast! Sam and Phil celebrate by reflecting on some of the top 200 tips from 200 episodes!Click HERE to read all 200 of those top tips and for your chance to grab one of 200 signed copies of Sam's book 'The Selective Estate Agent' Learn how diverse recruitment can complete your agency’s jigsaw and why long-form marketing letters can offer more impactful engagement.Discover the importance of maintaining a clear vision and the benefits of a well-structured meeting culture, explore the various nuanced roles wit...
2025-02-2042 minIgnite Your Estate AgencyTransformative marketing secrets from ex-CEO of Knight Frank and F&C: Simon LeadbetterSam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current tren...
2025-02-1342 minIgnite Your Estate AgencyDirect Mail and Content on a Shoestring for 2025Sam and Phil hosted a webinar on Zoom in which they discussed how to be a pro-marketer by using direct Mail and online content, without breaking the bank.They have turned that webinar into a podcast episode so that you can listen to their latest advice on how to Ignite your marketing strategies!There are cost-effective strategies for you to implement without draining your resources, whilst keeping you ahead of the game in the competitive estate market.Sam and Phil unpack effective direct mail tactics and t...
2025-02-0629 minIgnite Your Estate Agency5 Thrifty Tactics to Boost Brand AwarenessIn this episode, we share creative strategies to build brand awareness without breaking the bank. Dive into actionable tips for fresh, impactful marketing tactics that can enhance the visibility of your agency.Sam and Phil explore innovative methods including newsjacking, content repurposing, and social media campaigns. Understand why developing context around your brand is crucial and how it can amplify your marketing efforts. Hear practical examples on leveraging guest content and creating engaging area guides to connect more deeply with your community.Plus, get an exclusive introduction to Cosmo, a...
2025-01-3030 minIgnite Your Estate AgencyMarketing on a Shoestring for 2025 - 5 Business Builders for Low (or No) Cash!In this episode, we explore strategies for independent estate agency owners to build their business on a tight budget. Uncover five tactics that promise high returns with minimal investment.Sam and Phil discuss the psychological and emotional aspects of door knocking, breaking down the barriers that often keep agents from trying this effective method. Learn how follow-ups, direct mail, and targeted content can fuel your growth even with limited resources. Explore the importance of consistency in your marketing efforts and the role of strategic planning in maximizing ROI.Plus, get...
2025-01-2336 minIgnite Your Estate Agency"How to use Data to Generate Leads for your Agency" - with Kieran Slinger from PropALTExplore the critical role that data plays in generating leads for your estate agency. Join Phil, as he discusses with Kieran Slinger from PropALT how leveraging data and automation can transform your lead generation efforts and boost your agency's performance.Discover how PropALT uses advanced algorithms and AI to predict when properties are likely to sell, helping agents focus their marketing efforts more effectively. Learn the importance of having a repeatable and automated lead generation system in place, and how direct mail remains a powerful tool for reaching potential clients....
2025-01-1640 minIgnite Your Estate Agency3 Ways to Make Your Business New Year's Resolutions StickIn this episode, we explore three ways to ensure your business New Year's resolutions stick, whether they’re for yourself or your businesses. Discover how taking part in a daily fitness challenge can build lasting habits, and find out when a resolution isn’t really a resolution.Sam and Phil explore the benefits of setting visible, trackable goals and the importance of discipline in both personal and business contexts. They also share their ambitious financial goal for Ashdown Jones in 2025, demonstrating the power of public accountability.This episode is packed with...
2025-01-0929 minIgnite Your Estate AgencySam and Phil's Top 5 for 2025In this episode, we delve into Sam and Phil's top 5 for 2025, covering crucial trends and predictions for independent estate agencies in the coming years. Discover insights on navigating an oversaturated market and the challenges of the personal agent model.Sam and James explore the dual aspects of lead generation, the evolving use of social media platforms, and the significance of direct mail in effective audience communication. You'll learn how to leverage platforms like TikTok and YouTube to enhance your agency's online presence.We also touch on the critical need for stronger regulation and support systems...
2025-01-0235 minIgnite Your Estate AgencyThe People "Analyser" and how you can use it to Build Your Dream TeamMerry Christmas from The Ignite Podcast… In this mini episode, Sam and Hannah take a look at the People Analyser tool and its powerful application for building your dream team. Discover how this exercise can help to assess team members based on motivation, skills, and knowledge, ensuring the right people are in the right seats.We also discuss the theories by Gino Wickman, whose books like ‘Traction’ provide a systematic approach to growing your business methodically.Here’s a link to the books page of Gino’s website: https://gi...
2024-12-2616 minIgnite Your Estate AgencySteal our Simple Annual Planning Process!Joining Sam this week is AJ’s Operation Manager Edward who shares the key to setting focused, annual priorities that will drive your agency forward. Whether it's brand enhancement or team performance, align these annual goals with actionable quarterly priorities and break your projects into manageable milestones, ensuring clear ownership and defined success metrics.With tips on pacing, structured team-building activities, and the power of small, focused projects, this episode is full of advice for keeping your team motivated and on track.Plus, get an exclusive glimpse into Ashdown Jones’ syst...
2024-12-1946 minIgnite Your Estate AgencyThe Highs, the Lows and the Lessons - 2024 in Review with Sam and PhilIn this episode, we take you through an exhilarating year-end review of 2024, sharing the highs, lows and lessons from the industry. Learn how focusing on key performance indicators (KPIs) can drive your agency’s success, and discover the importance of maintaining team morale even in challenging times.Sam and Phil discuss disciplined goal setting and the role of Agile Planning in achieving consistent growth. Hear about how Ashdown Jones not only hit but exceeded their targets, despite a tough market.Plus, get an exclusive look at how becoming part of th...
2024-12-1219 minIgnite Your Estate AgencyChris Ducker: How to be a Long-Haul LeaderSam is joined by entrepreneur and business mentor Chris Ducker to discuss transforming your business through the power of relationships, effective delegation, and maintaining a healthy work-life balance.Discover why nurturing long-term professional relationships is vital for sustained success and how staying within your "zone of genius" can turbocharge your growth. Chris shares his wisdom on successful delegation, empowering your team, and systemizing your operations to avoid burnout.You can find out more about Chris, his books, events or read his blog at chrisducker.com
2024-12-0542 minIgnite Your Estate Agency3 Things to Focus on This DecemberDecember is a critical month for estate agency owners. Join Sam and Phil as they explore the importance of a well-timed Boxing Day launch, capturing market momentum through collective listings, and the art of engaging your team during the festive season.Learn about structured campaigns like the "12 Days of Christmas," and understand how selecting the right local partners can transform your brand’s visibility and engagement.Discover the rewards of non-traditional incentives and creative team activities for the festive period. From Secret Santa to personalised meetings, and even transforming your of...
2024-11-2836 minIgnite Your Estate AgencyJames Cocker debates social media investment with Sam - Who's right?James Cocker joins Sam for a debate on the use of social media versus traditional platforms like Rightmove to boost property sales and build your brand. Find out why James believes in the power of social media marketing for estate agency owners, while Sam emphasises the proven returns from traditional direct mail and property platforms. Facebook, Instagram, and TikTok can be used to create engaging content that builds trust and brand affinity, but are they useful platforms to generate property sales? Sam and James also discuss the cost-effectiveness of various strategies....
2024-11-2139 minIgnite Your Estate AgencyThe 'Gold' Standard of Agency: How to create standards to make your agency stand out above the competitionSam is joined by AJ Mastermind’s Client Executive, Emma Heath for this episode and they delve into the core principles that make an estate agency truly remarkable. Learn how curiosity and questions can spark deeper connections and understand the delicate balance of building rapport without letting ego steer the conversation. Gain insights on delivering a world-class customer experience with empathy and avoid generic, insensitive practices.Explore how Ashdown Jones uses training to refine agency communication to ensure professionalism and personalisation and understand the importance of humility and collaboration within the...
2024-11-1439 minIgnite Your Estate AgencyAre We Over-Styling Homes? Sam's Eight Golden Rules of Home Styling!Are we over-styling homes in our quest to deliver the perfect look? In this episode of Ignite Your Estate Agency we discuss home styling with a focus on balance, efficiency, and truly showcasing a property’s unique charm.Learn why photographic documentation is critical for maintaining client trust and the importance of aligning with client preferences to avoid unnecessary conflicts. This episode will guide you on how to effectively use home styling to sell a house and a lifestyle, without the pitfalls of intrusive or excessive styling and provides actionable tips to make your ph...
2024-11-0731 minIgnite Your Estate AgencyHow to be a Confident Estate Agent Without Being AggressiveDiscover the importance of assertiveness training and how it can transform your interactions with clients and colleagues. Unlock the secrets to becoming a confident estate agent without crossing the line into aggression!We give you techniques to maintain composure using body language, and communication styles that project confidence, ensuring you command respect and reassure clients. Learn from our hands-on experiences and training sessions that highlight the delicate balance between appearing strong-willed yet approachable.From managing high-status client perceptions to the subtle art of leveraging your physical presence in the office...
2024-10-3145 minIgnite Your Estate AgencyAttraction or Interruption Marketing? Which is best for YOUR agency?Learn how to navigate the dynamic landscape of attraction and interruption marketing tailored specifically for your independent estate agency!In this episode, we debate which is the best strategy for estate agency owners? Explore the benefits of the self-employed agent model without sacrificing a large portion of your income. Learn how effective branding can set you apart, using successful examples like the Avocado Agency. We also tackle the potential for vendor confusion with mixed branding and how to maintain a focused marketing strategy.Sam and Phil shed light on personal...
2024-10-2443 minIgnite Your Estate AgencyTrapped and Frustrated? How to Create a Business You'll Love and Loves You BackUnlock the pathway to building an estate agency that you not only love but also loves you back!Explore the challenges estate agency owners face when growth stagnates and frustration sets in. Discover why automation may not be the silver bullet and why systemisation is the key to freeing up your time and empowering your team.This episode provides a blueprint to restructure, systemise, and scale your independent estate agency. From competitor analysis to lead generation systems, we reveal actionable steps to reignite your passion and drive your business forward.
2024-10-1728 minIgnite Your Estate AgencyThe Lead Generation Success ChecklistThis is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation.Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining a consistent lead generation pipeline, navigating the complexities of small geographic populations, and the nuances of targeting high-value versus high-volume sales. They also emphasise the necessity of regular, structured lead generation effort (beyond market triggers) to prevent business stagnation....
2024-10-1033 minIgnite Your Estate AgencyHow Jo Lines Sold Her Agency for Multi Six Figure - What She did NextListen to Jo Lines' remarkable journey from a psychology student to an independent estate agency owner, and uncover how she defied industry norms by focussing on kindness, long-term relationships, and client growth.Discover the impact of transitioning from estate sales to lettings and property management, and how Jo leveraged diverse income streams to build a profitable and resilient business.Explore Jo's innovative financial restructuring strategies, including tiered service packages and guaranteed rent options, which enhanced profitability and client satisfaction. Plus, get an inside look at the emotional and strategic considerations...
2024-10-0346 minIgnite Your Estate AgencyDirect Mail Tips and Tricks With Sam and PhilUnlock the secrets to revolutionising your estate agency’s direct mail strategies with insights that guarantee success!In this episode, we talk about the fascinating world of direct mail marketing and reveal how understanding the psychology of your audience can enhance your response rates.Learn about the importance of micro-commitments, and the subtleties of persuasive copywriting. Discover how to craft compelling narratives without feeling like a hard sell, and tailor your content to appeal to high-value homeowners.Get effective writing tips that Sam and Phil have us...
2024-09-2636 minIgnite Your Estate AgencyUpfront Marketing Fees? Yes or No?Get the insights on whether upfront marketing fees are right for your independent estate agency!In this episode, discuss whether agencies should charge an upfront fee, and what are the potential pitfalls and benefits?Sam is joined by Ashdown Jones’ senior sales manager Hannah Julian to explore the impact of these fees on an agency's cash flow and client relationships. Sam and Hannah discuss why differentiating your fee structure can serve as a testament to your agency's value and dedication. From navigating client perceptions to balancing risk and reward, this ep...
2024-09-1921 minIgnite Your Estate AgencyThree Things You Can Do To Get Your First Superprime ListingUnlock the secrets to landing your first Superprime listing with actionable strategies you can implement this week!In this episode, we lay out three concrete steps to move you closer to securing those high-value, Superprime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring move of door-knocking. Hear from our hosts Sam and Phil as they dismantle the myths around Superprime listings and share their boots-on-the-ground experiences.Discover how to tailor your marketing approaches for high-value homes, the importance of maintaining personalised and meaningful...
2024-09-1322 minIgnite Your Estate AgencyWhat do Power Bespoke, JDG and Roman's have in common? They're all using THIS tool to boost productivity! Mike Nettleton tells allUnlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity.Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shares his insights and the transformative impact of Agent Response—a cutting-edge tool now available in a free version for emails and sales automations. Uncover the critical need for creating robust systems and processes to scale your agency without falling into the "...
2024-09-0532 minIgnite Your Estate AgencyWhich Is Harder - Running an Ultra or Running a Business? (Part 2)Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency.In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours, compare to the relentless effort in running a successful business? Discover how breaking down a mammoth 68-mile run into smaller, manageable chunks can offer invaluable lessons for estate agency owners seeking to conquer their goals one step at a time."Running a 50-mile race is...
2024-08-2928 minIgnite Your Estate AgencyWhich Is Harder - Running an Ultra or Running a Business? (Part 1)Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management.Incorporating personal running experiences, the hosts explore how running contributes to mental well-being, tranquility, and the satisfaction of personal achievement. You’ll find their discussion on setting realistic expectations, enjoying the journey, and not letting unmet goals lead to disappointment exceptionally relatable.The pair discuss the reasons behind starting a business such as...
2024-08-2338 minIgnite Your Estate Agency173 Fake It Till You Make It - And I Did!Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial.In this compelling episode titled "Fake It Till You Make It - And I Did!" Sam shares instances where her bold approach on LinkedIn triggered fierce reactions. Discover why people often shy away from criticism and how the human psyche gravitates towards...
2024-08-1627 minIgnite Your Estate Agency171 Where Does Our Fee Go?Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?"Learn from their experiences and candid conversations on the distribution of fees, including insights into salaries, marketing expenses, and operational costs. Discover how understanding these elements can reshape the way you manage your finances and set your team up for success.Explore the significance of transparency w...
2024-08-0221 minIgnite Your Estate Agency170 Are You Solving The Right Problem?Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first! Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes.In this episode, we dissect a robust five-step problem-solving framework that can transform your business approach. Learn the importance of identifying root causes, designing sustainable solutions, and the crucial art of testing your strategies. Hear an inspiring discussion about James Stockdale and the necessity of balancing gritty realism with...
2024-07-2634 minIgnite Your Estate Agency169 Top Questions we get on How to Attract and Convert High-Value HomesUnlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of their investment in your services.Learn how to build a strong system that highlights your agency’s unique advantages and builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain ins...
2024-07-1922 minIgnite Your Estate Agency168 Low Fee Agents - Don’t Join Them, Beat Them! Here’s How….Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investment in your services.Learn how to build a strong system that not only highlights your agency’s unique advantages but also builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gai...
2024-07-1223 minIgnite Your Estate Agency167 Post Election SpecialDiscover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency!Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of new government policies.Uncover the dynamics of selling in today’s market and understand why now is an opportune time despite past uncertainties. Phil and Sam delve into the potential impacts of government actions, such as interest rate adjustments, on market conf...
2024-07-0534 minIgnite Your Estate Agency166 Adam Day from eXp talks to Sam about the rise of the personal agent modelUnlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer. We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group. Adam shares insights into estate agency profitability and his significant move to eXp Realty. Discover how this change was influenced by industry events like Prop Trend, which have shaped property discussions and trends significantly.Learn how eXp supports a strong community am...
2024-06-2841 minIgnite Your Estate Agency165 TikTok - Necessary or Not?Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok! Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.Plus, get an exclusive look at how Ashdown Jones maintains their...
2024-06-2122 minIgnite Your Estate Agency164 Mastering Difficult Client Relationships: From Emotional Resilience to Effective Communication StrategiesDiscover how to transform difficult client relationships into opportunities! In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes. Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive behaviour and mitigate stress effectively.Embrace emotional resilience as your shield against the high demands of clients; Uncover the techniques to maintain your composure, as we draw parallels with the calming nostalgia of the Ready Break Glow advert.
2024-06-1435 minIgnite Your Estate Agency163 £15m? Why was Fine & Country sold so cheap? David Lindley shares his thoughts with SamDive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals. Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry heavyweights like Belvoir and EweMove. Explore how this strategic consolidation could reshape the housing landscape.Gain insights from David on the unexpectedly low sale price of Fine & Country, a brand renowned for its robust membership model and rich history. W...
2024-06-0738 minIgnite Your Estate Agency162 Building a Thriving Agency Through Strategic PlanningDive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth.Discover how to transition from hands-on beginnings to a strategic, numbers-focused approach that can effectively scale your business. Whether you're just starting out or aiming to expand, Sam and Phil provide insights on investing in undervalued properties, building substantial equity, and implementing strong systems to circumvent...
2024-05-3122 minIgnite Your Estate Agency161 Richard Rawlings Talks Buyer Representation with SamReady to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set agencies apart.Discover how simple yet powerful tools like detailed legal documents and well-crafted tangible offerings can significantly speed up transactions and enhance client engagement. We also explore Richard's transition from a photocopying assistant to a renowned Kensington estate agent and consultant, providing...
2024-05-2447 minIgnite Your Estate Agency160 New Estate Agents; 7 Critical Mistakes You MUST AvoidAre you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them.Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance of strategic planning and effective lead generation in achieving estate agency success. You'll learn how to align your ambitious goals with practical actions that focus on high-return activities, ensuring you're not just busy, but productive.
2024-05-1735 minIgnite Your Estate Agency159 Are You Running Naked? Sam and Phil talk figuresUnveil the transformative power of data-driven decision-making. No more guessing games - learn how to set clear financial goals, track your progress, and steer your agency towards unparalleled growth. Discover why accurate measurements are crucial in the competitive housing market.Explore the operations at Ashdown Jones HQ and gain insights into handling the "dip" phase of your business. Whether you're curious about the optimal number of lets per team member or need a fresh perspective on business planning, this episode promises actionable insights and a candid look at the tools that drive success.
2024-05-1018 minIgnite Your Estate Agency157 The Brave Agent - The 3 factors that will ensure you are playing at the highest levelThis episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness. Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete and a top-performing agent.Discover the fascinating dynamics between the emotional "chimp brain" and the analytical "professor brain." Learn how mastering this balance can propel you beyond common fears like rejection, enhancing your sales tactics a...
2024-04-2615 minIgnite Your Estate Agency156 Spring Budget 2024 Special - Sam & Phil’s Take on FHLs, CGT & MoreDo the latest budget changes Impact your Agency? Sam and Phil delve into the recent budget announcement that has left many property professionals seeking answers!Explore the unexpected cuts to Capital Gains Tax and the decision to freeze lower income tax brackets—actions that appear misaligned with the current economic realities of the housing market. From the elimination of stamp duty reliefs to the perplexing adjustments in furnished holiday let taxes, discover how these changes are reshaping the industry.Experience the effects of excess inventory and limited buyer num...
2024-04-1925 minIgnite Your Estate Agency154 Bonus Mini Episode Sam and Phil's Thoughts on Sacking VendorsAre you grappling with the decision to stick with a challenging client or let go? Dive into our latest episode where Sam and Phil explore the delicate balance of managing tough client relationships as an estate agent. Learn when to push through the hurdles to turn a demanding client into a die-hard advocate, and when it's wise to strategically disengage for the health of your agency and team morale.Uncover the secrets to agency growth and how facing tough decisions head-on can be transformative. From the fear of confronting difficult c...
2024-04-0512 minIgnite Your Estate Agency152 The 'Fail-Proof' Secret to Successful Recruitment with Michael MortimerReady to scale your agency with the perfect work-life balance? Sam interviews Michael Mortimer, whose journey to a million-£ turnover is packed with strategies you can't afford to miss. Discover how focusing on high-value tasks and setting non-negotiable personal boundaries could revolutionise your approach to business and life.Unlock the secrets of building a cohesive team that's in it for the long haul, as Michael shares his transition from HR-averse to a leader who champions effective training and development. Learn the dynamics of hiring right and how categorising your team as...
2024-03-2244 minIgnite Your Estate Agency151 Bold and Daring with MeganAre you ready to transform challenges into opportunities and take your agency to new heights with fearless determination? In this episode, Sam is joined by Megan, who shares her remarkable ascent from Client Executive Assistant to leading her own team at Ashdown Jones. Learn how making bold decisions and embracing risk can drive significant progress in the world of selling property.Dive into the power of turning vulnerability into your greatest asset. Explore essential strategies for cultivating a culture that values bold and daring, key elements in building a motivated and forward-thinking team.
2024-03-1524 minIgnite Your Estate Agency150 The Buy Back Your Time PrincipleAre you constantly battling the clock, feeling there's never enough time for work, family, or yourself? Sam and Phil dive deep into the essence of time management, far beyond the usual to-do lists. Discover transformative insights and personal journeys that will revolutionise your relationship with time, ensuring every minute counts towards achieving all your goals in life.Unearth the concept of 'time tokens', a shift in perspective that assesses the impact of each task on your business and personal wealth. Be inspired by strategies from thought leaders like Dan Martell - learn how to invest e...
2024-03-0839 minIgnite Your Estate Agency149 How To Add £100K to Your Agency THIS YEARAre you weary from the constant chase of selling lower-value homes and looking to move up to more premium properties? This episode of the Ignite Podcast could be the breakthrough you've been searching for. Join Sam and Phil as they showcase how shifting focus to higher-value properties can significantly enhance your profitability and transform your agency's branding.Uncover the strategies that led to AJ's success in the premium market, packed with practical insights on niche marketing and sophisticated sales techniques designed to make your agency a standout. Dive into the essentials of a diversified lead generation strategy...
2024-03-011h 02Ignite Your Estate Agency147 Why You NEED to Start Systemising Your AgencyDelve into AJ’s 'New Branch Playbook' and discover how meticulous process documentation can elevate your agency from survival mode to a thriving, scaleable enterprise.Experience the empowerment of stepping back without stepping away. Learn from Sam’s journey of taking time off, and see how a well-structured agency can continue its momentum, empowering your team to independently steer the ship. Discover actionable strategies on delegation and system creation, ensuring your agency delivers consistent, predictable results, enhancing team autonomy and operational efficiency.Leverage virtual assistants to systemise and s...
2024-02-1653 minIgnite Your Estate Agency145 Challenge 2023 - A Year of ChallengesStep into "Challenge 2023 - A Year of Challenges," where Sam guides you on an extraordinary path of self-discovery and growth. This episode transcends a mere recount of a year brimming with monthly challenges; it's a call to you to carve your transformative journey. Each challenge, from the thrill of physical feats to the rigour of mental tasks, forms a vital part of a blueprint tailored for your personal and professional evolution.Discover the transformative power of a screen-free month, unearth how to re-evaluate your digital habits and reconnect with the world anew. Gain valuable insights...
2024-02-0235 minIgnite Your Estate Agency142 From the Impossible to the Inevitable - A Framework that Will Help You HIT Your Goals this Year (part 1)Have you ever wondered what sets industry giants like Salesforce apart and how you could transfer all that success into your estate agency? Join Sam and Phil in part 1 of 2, where they dissect Aaron Ross's six-step framework from "From the Impossible to the Inevitable." Discover how this blueprint can transform your agency, from pinpointing your niche to mastering predictable lead generation.Uncover the secrets behind Salesforce's explosive growth and learn how to apply these strategies to your agency. You'll hear about AJ’s successful direct mail campaigns and how diversifying your marketing approach with seeds, ne...
2024-01-1224 minIgnite Your Estate Agency138 Protect Your Pipeline and Plan for Profit in 2024Having a strong pipeline is very important, especially as an agency owner for long-term profitability. Gain exclusive insights into Sam and Phil’s year-end planning and team feedback processes at AJ HQ and learn how to balance the tough housing market's demands with the need for growth, even during challenging times.Discover the critical balance between buyers and sellers, and uncover how extending your strategy beyond survival can lead to dominating your market area. Sam and Phil also share the underrated aspect of mental and emotional well-being in business, sharing how you could significantly impact YO...
2023-12-151h 21Ignite Your Estate Agency135 Sam and Phil's Winter Reading RecommendationsDive into Sam and Phil’s expertly crafted winter reading list, carefully chosen to supercharge your agency.Embrace their cutting-edge insights on resilience and masterful leadership from John C. Maxwell's "The 21 Irrefutable Laws of Leadership," transforming them into groundbreaking strategies for your business.Harness the power of empathy from Matthew Perry's raw and revealing memoir, and radically overhaul your sales approach with the disruptive techniques from "The Answer is a Question" by Laura & Dominic Ashley Timms and "Pitch Anything" by Oren Clough.And lastly discover how to draw inspiration from Matthew McConaughey’s rebe...
2023-11-2436 minIgnite Your Estate Agency122 Sam and Phil's Summer Reading RecommendationsHunting for that perfect summer read? One that not only entertains but also enriches? Look no further; we've curated the list for YOU. Join Sam today as she reveals her top 5 transformative book recommendations. Whether you're eager to hone your skills, develop stellar habits, or simply get inspired, these reads promise to light the path to IGNITE your agency. Stay with us to the end, and who knows, there might just be a delightful surprise waiting for you! Dive in and let's make this summer a season of learning and growth. Make sure y...
2023-08-2519 minIgnite Your Estate Agency119 How to Handle Your Finances Like a ProDoes the thought of taxes, debts, and expenses have you spinning? Ever been caught off guard by unexpected financial obligations? If you're VAT registered in the UK, the complexities can seem even more daunting.But worry no more! Sam, the self-appointed CFO of AJ, is here to steer you towards financial clarity. In this enlightening episode, Sam shared her proven strategies for managing AJ's finances, contributing to company growth year after year.Sam covers everything from managing general finances to the intricacies of being VAT registered as a UK agency. Listen to tips and tricks...
2023-08-0433 minIgnite Your Estate Agency107 Operation MomentumGet set for a power-packed episode of Ignite Your Estate Agency! Join Sam and special guest Tom from AJ as they reveal AJ's marketing secret sauce through ‘Operation Momentum’. You'll learn how they reach clients and secure high-value homes, discover new methods to apply in YOUR own agency.They'll also tackle FAQs asked by listeners, giving you the answers you need to excel. Don't miss out! Each moment of this episode is filled with actionable tips to IGNITE your agency's success. Tune in and level up your game!When you’re ready here are 3 ways we can...
2023-05-1237 minIgnite Your Estate Agency104 20 Questions with Bex Williamson our in-house designerHow important are the visuals, looks and design when it comes to your agency?On this week’s episode Sam interviews special guest Bex (our in-house designer) uncovering how much of a different design and aesthetics can impact selling homes. With 20 different questions, you’ll learn about the purpose behind marketing decisions from a professional designer’s point of view.Don’t miss these jewels of advice if you really want to position your agency above competing agents in your area!When you’re ready here are 3 ways we can help you to IGNITE you...
2023-04-2143 minIgnite Your Estate Agency103 Q1 DONE bring on Q2! Our AJ quarterly planning processSo how did the first quarter go for your business?On this week’s episode, Sam details AJ’s planning process and goals from this year’s Q1 to Q2.You’ll discover valuable tips and practices that will make a significant difference when applying to your own agency. Uncover easy improvements you could make through simple planning processes so you can hit your company goals for this year! Listen in to this episode to IGNITE your Q2,3 and 4!When you’re ready, here are 3 ways we can help you to IGNITE your agency:
2023-04-1429 minIgnite Your Estate Agency100th Episode Special Edition! IGNITE your agencyWe've reached a whopping 100 episodes!In this very special episode, Sam and Phil take you on a trip down memory lane. Discover how they got started with their Estate Agency and how they plan to help YOU in future podcast episodes (episode 101 onwards).Listen to our favorite bits from the previous 99 episodes and the reasons why Sam and Phil chose to share them with you.When you’re ready here are 3 ways we can help you to IGNITE your agency:1. Come see behind the scenes of AshdownJones in Windermere on this un...
2023-03-242h 10Ignite Your Estate Agency095 Be More Corporate! 5 things Independents can learn from CorporatesHow to take the BEST of corporate agency and mix it with the best of INDEPENDENT agency! Sam and Phil explore what the big ‘corporates’ do right so you can implement and adapt their strategies in your own agency. Listen to the full episode for the 5 key focuses you can ACTION straight away and seriously IMPACT your agency.When you’re ready, here are 3 ways we can help you to IGNITE your agency: 1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here > www.ajmastermind...
2023-02-1724 minIgnite Your Estate Agency089 Salaries...What do they look like in your agency?In this week’s episode of Ignite Your Estate Agency Sam uncovers the importance of having the right team members work well in your organisation, matching them up with the ideal salaries..Learn how to be purposeful with each member of your team and how to adapt their values and attitudes towards YOUR company’s future growth.Stay tuned to discover how you can unlock your team’s full potential so that your business can grow most effectively!Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmast...
2023-01-0638 minIgnite Your Estate Agency083 The Fabulous Follow-upAcquiring a valuation on a new home is only half the ‘battle’. Knowing the right way to build trust with the seller is essential to making sure YOU are the agent they choose!In this week’s episode of Ignite Your Estate Agency Sam takes us through proven steps the team at Ashdown Jones use to create fabulous follow-ups. Learn how YOU could win every new property listing!Stay tuned because there are many practical tips thrown throughout this episode!Engage with ambitious agency owners and grow your business by visiti...
2022-11-2517 minIgnite Your Estate Agency078 Cash – friend or foe?In this week’s episode of Ignite Your Estate Agency we have both Sam and Phil back for a stimulating conversation about MONEY.Cash flow! How is your relationship with money? It’s very important to have the right mindset and discipline. Discover the best tactics and practices YOU must implement in your business and personal life to be more prosperous. Find out how you could manage your spending in a way that will help your agency grow; and not the other way round! Tune in for Sam and Phil’s easy to use system to kee...
2022-10-2140 minIgnite Your Estate Agency076 Recruitment… Seeing It Over The LineAttracting quality people to join your team is one of the biggest challenges! What do you need to look for in a person to be a good fit? and what is the most effective way to do this?In this week’s episode of Ignite Your Estate Agency Sam interviews our newest team members: Victoria and Claire, they share their perspectives on why they feel our unique approach is much more effective than any other company they've approached before.Sam takes us through all the details of the recruiting process so YOU can adopt these st...
2022-10-0747 minIgnite Your Estate Agency074 The Industry Experts Series with Sam AshdownWhat are the best practices to be in the business of having a “world-class” agency?*The 8th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*In this week’s episode of Ignite Your Estate Agency Phil interviews our one and only Sam Ashdown!Sam shares with us the most important quality a world-class estate agent MUST have. You will hear the lessons Sam picked up throughout the different stages of her journey; before and after founding AshdownJones.Stay tuned for some entertaining and valuable storie...
2022-09-2341 minIgnite Your Estate Agency061 How Can You Build Your Dream Team?How do you build your dream team, a tribe of people working for you and want your company to be the best? Building your team and communicating in the right way establishes a powerful company culture.In this week's episode of Ignite Your Estate Agency Sam and a very special guest, Louise Jones (Operations Manager at Ashdown-Jones) share easy steps to building your team the right way.So if you are struggling with your recruitment, retention and reward structure, then listen back to the full episode and be sure to take some notes! ...
2022-06-2457 minIgnite Your Estate Agency059 Having a No Matter What MentalityWhat does success mean to YOU? How can you leverage discipline to dictate the amount of success you have?In this week's episode of Ignite Your Estate Agency Sam and Phil discuss the importance of adopting a successful mental attitude. And how a small shift in thinking can have a huge impact on your health, business and lifestyle.Sam updates us on her fitness challenge explaining the powerful 5 second rule and Phil translates his experience into key business lessons with real six figure examples…What do the top earners have in common that av...
2022-06-1038 minIgnite Your Estate Agency058 Opening a New Branch of an Estate Agency - Part 2If you have visions of growing your agency beyond two or more branches you have come to the right podcast episode!In this week of Ignite Your Estate Agency Sam and Phil continue part 2 of opening a 2nd branch (listen to episode 39 for part 1). Sharing valuable lessons so YOU avoid the typical mistakes, saving you the hassle of expensive investments as an agency owner.What are the challenges when it comes to logistics, staff, ownership, costs and attracting more sellers? How much of a difference would it make to your business if you could tackle...
2022-06-0333 minIgnite Your Estate Agency056 A Frank Talk With a Special Guest and a Challenge for You!How does your health and fitness affect your performance in business? What can you do on a personal level to grow? Just focusing on business isn’t enough and is not YOUR most effective approach. In this week’s episode of Ignite Your Estate Agency Sam shares her simplified approach to significantly improving your health… Sharing her journey of losing over 1 stone(6kg), proving how easily you can do it too. What sort of an impact would it have on YOU if you had improved energy and were in better shape tha...
2022-05-2037 minIgnite Your Estate Agency054 Commission Does it Work? Sam Says No, What do You Think?In this week’s episode of Ignite Your Estate Agency Sam shares her breakthroughs on why you shouldn't pay out commissions and the best ways to incentivise your agents. Motivating your staff, stimulating learning and improving your company culture could all be methods of positive incentivisation.What role does commission play in your organisation? Does it conflict with the best interest of your clients and employees? Listen to the full episode to figure out your winning strategies that could be more effective than having a commission structure. Hope you enjoy, claim your...
2022-05-0616 minIgnite Your Estate Agency053 Left Handed Knights (Doing What Other Agents Can't and Won't)What are “Left Handed Knights”? In this week’s episode of Ignite Your Estate Agency, Sam unpacks the idea of “Left Handed Knights”. A game changing tactic focusing on outside-of-the-box activities that other agents never do! You’ll figure out what you can do to be different from your competition by overcoming any disadvantages or limitations in your industry by doing the unconventional.Listen to many of the effective “left-handed knight” strategies that Sam, Phil and the AshdownJones team use. Could you implement these to help grow your agency? If you have any quest...
2022-04-2915 minIgnite Your Estate Agency046 The Rollercoaster of Estate Agency: Sam's TakeIn this week's episode of the Ignite Your Estate Agency podcast Phil's away, Sam's solo, and she's discussing the rollercoaster of emotions that is estate agency.We all know the highs and lows of the industry...Big vals, big instructions, big wins. And then sometimes it falls through.And it's stressful! And sometimes, there's outside influence that causes that stress to amp up, which affects our day to day. In this episode, Sam will share some personal experiences, and how she's overcome the disappointment and sorrow and enjoyed the absolute elation that comes whe...
2022-03-1116 minIgnite Your Estate Agency001 How We Launched our Estate Agency: from the Beginning - Sam's Side of the StoryWelcome to our first ever Ignite podcast episode! In it we'll go into detail about how we launched our agency AshdownJones, the go-to agency for high-value, unique homes in the English Lake District. We'll dig deep into the highs and lows of building a successful agency from the ground up, as well as the strategies we used to grow exponentially.This is Sam's side of the story. Hope you enjoy! Let us know what you think by leaving a review. Find out what Firewave can do for your agency at: www.fire-wave.co.uk/start
2021-05-2539 min