Shows
Ignite Your Estate AgencyHow to Manage (Not Micro-Manage) and Empower Your TeamHow can you manage your team effectively without slipping into micromanagement? This week Sam and Phil explore the difference between leadership and management and discuss how the right structure for your estate agency can support growth and empower your team, rather than causing confusion or frustration.Are the best salespeople always the best managers or could promoting people based on skillset create a healthier office dynamic. Sam recommends reading THE ANSWER IS A QUESTION by Laura and Dominic Ashley-Timms for advice on handling mistakes, encouraging staff a...2025-05-0835 minIgnite Your Estate AgencyHow to Go Viral with Liam Hussell - Marathon and Internet Sensation!Have you seen the video? It even made the national news…“London Marathon runner gets tube back home and something special happens” (The Mirror)Watch it on TIKTOK or INSTAGRAMAJ’s Marketing and Content Creator (and Sam’s future son-in-law) Liam Hussell went viral as he was making his way home after running the London Marathon.Liam joins Sam to explore what makes a video go viral and why it matters for independent estate agency owners. Th...2025-05-0126 minIgnite Your Estate Agency5 Key Levers You Can Use to Accelerate Your Agency's SuccessThis week, Sam and Phil take you through a hands-on agency audit, to highlight how regular check-ins on your website, social channels, lead generation, numbers, and processes can unlock consistent progress.There are practical steps on refining your website and Google presence, building an effective content strategy for sellers, and tracking financials throughout the year. Find out where many agencies slip up when it comes to growth and saleability.You need to have your systems ready, whether you plan to sell or simply want to operate at the top of...2025-04-2443 minIgnite Your Estate AgencyAI for Your Agency - How to Get Started with This Exciting Tool!In this episode, Sam and Phil share recent experiments with ChatGPT and Perplexity, testing how these tools answer the question, “Who is the best estate agent in Windermere?” and what that means for your agency’s online profile. How is AI already impacting consumer journeys and estate agency marketing, both behind the scenes and in public perception?Find out how to use your information to get better AI visibility and why giving AI a specific persona in your prompts can create more tailored results, but don’t forget to fact-check the generated content before using it...2025-04-1733 minIgnite Your Estate AgencyThis podcast will save you £££sIn this episode, we address one of the least exciting yet critically essential topics in the property sector - Anti-Money Laundering (AML). Phil highlights the steps estate agency owners should take to ensure compliance and avoid hefty fines, which can range from £1,500 to as much as £52,000! Find out the common pitfalls and the solutions that can prevent financial penalties, including regular training, and risk analyses which are necessary for protecting your agency’s future.Learn the importance of identification checks and how to effectively implement SARs (Suspic...2025-04-1023 minIgnite Your Estate AgencySome Real Home Truths - Phil’s joined by wife Molly!Find out what it’s really like to live with Phil Jones, as he is joined by his wife Molly (who also happens to be Sam’s daughter) on the Ignite Podcast this week! No topic is off limits as Molly talks about how Phil running an estate agency impacts their family life! How has Phil balanced his professional ambitions with family responsibilities, and how does entrepreneurship ripple through their personal lives.Molly shares the sacrifices that come with being married to an estate agency owner and highlights the importance of co...2025-04-0343 minIgnite Your Estate AgencyVinyl Machines and other PhilismsHow do you cultivate loyalty from your clients past and present? By creating a sense of belonging and maintaining consistent touchpoints to enhance your relationships.Sam and Phil discuss the familiar touch in the client journey which has helped Ashdown Jones maintain a loyal client base over the years.Are you making clients feel like they are part of the journey? Is your agency staying connected to clients through innovative communication and how does this approach impact agency performance?If you want to listen to the...2025-03-2729 minIgnite Your Estate Agency6 Conversion Tactics You May Not Be UsingIn this episode, discover the power of strategic questioning and how it can shape your client interactions, driving results for your estate agency. Learn why selling results, rather than processes, creates a bigger impact and resonates with clients.Sam and Phil discuss strategies, including the art of building rapport, not relying on cookie-cutter valuation guidelines and allowing yourself the space to research and accurately assess value. Find out how not to handle fee negotiations and why you should have confidence in what you charge.Here’s how we can help yo...2025-03-2018 minIgnite Your Estate AgencyFollow the Plan, Not Your Mood: Lessons from Sean ConwaySEAN CONWAY is almost superhuman! He has cycled around the world, run the length of Britain and climbed Mount Kilimanjaro… Dressed as a penguin! But what does this have to do with selling houses?Sam and Phil want to explore the mindset that can push limits, not just in adventure but in running a successful estate agency. Is setting ambitious goals without succumbing to the desire for immediate success the key to long-term prosperity?This all ties into Phil’s mantra of “discipline trumps motivation” and he reveals how esta...2025-03-1329 minIgnite Your Estate AgencyPhil: "How it felt to sell my house" so far...What happens when the estate agent becomes the vendor? Selling your house can be a roller coaster ride from listing to viewings to getting an offer and this time Phil is on the other side of the fence… Discover how his experience of selling his own house gave Phil an insight into how Ashdown Jones could enhance their own client interactions.Sam and Phil discuss the unexpected elements that can catch homeowners off guard during selling. Find out why having a strategic plan and understanding market patterns can transform the selling experience, helping agents to...2025-03-0629 minIgnite Your Estate AgencyHow to Fix a Toxic Culture in 3 Months!Here’s your chance to listen to an exclusive AJ Mastermind Webinar from Sam, which we’ve turned into a podcast just for you! Are you worried that there may be a toxic culture within your estate agency? Sam will tell you how to turn it around in just three months, using three core values: Vision, Mission, and Purpose. Sam and Emma (AJ Mastermind’s Client Executive) share their insights on aligning personal and business goals and the significance of creating an empathetic and supportive environment where team members feel valued a...2025-02-2725 minIgnite Your Estate AgencyThe Top 200 Tips from 200 Episodes of the Ignite Podcast!Happy 200th episode of the Ignite podcast! Sam and Phil celebrate by reflecting on some of the top 200 tips from 200 episodes!Click HERE to read all 200 of those top tips and for your chance to grab one of 200 signed copies of Sam's book 'The Selective Estate Agent' Learn how diverse recruitment can complete your agency’s jigsaw and why long-form marketing letters can offer more impactful engagement.Discover the importance of maintaining a clear vision and the benefits of a well-structured meeting culture, explore the various nuanced roles wit...2025-02-2042 minIgnite Your Estate AgencyTransformative marketing secrets from ex-CEO of Knight Frank and F&C: Simon LeadbetterSam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current tren...2025-02-1342 minIgnite Your Estate AgencyDirect Mail and Content on a Shoestring for 2025Sam and Phil hosted a webinar on Zoom in which they discussed how to be a pro-marketer by using direct Mail and online content, without breaking the bank.They have turned that webinar into a podcast episode so that you can listen to their latest advice on how to Ignite your marketing strategies!There are cost-effective strategies for you to implement without draining your resources, whilst keeping you ahead of the game in the competitive estate market.Sam and Phil unpack effective direct mail tactics and t...2025-02-0629 minIgnite Your Estate Agency5 Thrifty Tactics to Boost Brand AwarenessIn this episode, we share creative strategies to build brand awareness without breaking the bank. Dive into actionable tips for fresh, impactful marketing tactics that can enhance the visibility of your agency.Sam and Phil explore innovative methods including newsjacking, content repurposing, and social media campaigns. Understand why developing context around your brand is crucial and how it can amplify your marketing efforts. Hear practical examples on leveraging guest content and creating engaging area guides to connect more deeply with your community.Plus, get an exclusive introduction to Cosmo, a...2025-01-3030 minIgnite Your Estate AgencyMarketing on a Shoestring for 2025 - 5 Business Builders for Low (or No) Cash!In this episode, we explore strategies for independent estate agency owners to build their business on a tight budget. Uncover five tactics that promise high returns with minimal investment.Sam and Phil discuss the psychological and emotional aspects of door knocking, breaking down the barriers that often keep agents from trying this effective method. Learn how follow-ups, direct mail, and targeted content can fuel your growth even with limited resources. Explore the importance of consistency in your marketing efforts and the role of strategic planning in maximizing ROI.Plus, get...2025-01-2336 minIgnite Your Estate Agency3 Ways to Make Your Business New Year's Resolutions StickIn this episode, we explore three ways to ensure your business New Year's resolutions stick, whether they’re for yourself or your businesses. Discover how taking part in a daily fitness challenge can build lasting habits, and find out when a resolution isn’t really a resolution.Sam and Phil explore the benefits of setting visible, trackable goals and the importance of discipline in both personal and business contexts. They also share their ambitious financial goal for Ashdown Jones in 2025, demonstrating the power of public accountability.This episode is packed with...2025-01-0929 minIgnite Your Estate AgencySam and Phil's Top 5 for 2025In this episode, we delve into Sam and Phil's top 5 for 2025, covering crucial trends and predictions for independent estate agencies in the coming years. Discover insights on navigating an oversaturated market and the challenges of the personal agent model.Sam and James explore the dual aspects of lead generation, the evolving use of social media platforms, and the significance of direct mail in effective audience communication. You'll learn how to leverage platforms like TikTok and YouTube to enhance your agency's online presence.We also touch on the critical need for stronger regulation and support systems...2025-01-0235 minIgnite Your Estate AgencySteal our Simple Annual Planning Process!Joining Sam this week is AJ’s Operation Manager Edward who shares the key to setting focused, annual priorities that will drive your agency forward. Whether it's brand enhancement or team performance, align these annual goals with actionable quarterly priorities and break your projects into manageable milestones, ensuring clear ownership and defined success metrics.With tips on pacing, structured team-building activities, and the power of small, focused projects, this episode is full of advice for keeping your team motivated and on track.Plus, get an exclusive glimpse into Ashdown Jones’ syst...2024-12-1946 minIgnite Your Estate AgencyThe Highs, the Lows and the Lessons - 2024 in Review with Sam and PhilIn this episode, we take you through an exhilarating year-end review of 2024, sharing the highs, lows and lessons from the industry. Learn how focusing on key performance indicators (KPIs) can drive your agency’s success, and discover the importance of maintaining team morale even in challenging times.Sam and Phil discuss disciplined goal setting and the role of Agile Planning in achieving consistent growth. Hear about how Ashdown Jones not only hit but exceeded their targets, despite a tough market.Plus, get an exclusive look at how becoming part of th...2024-12-1219 minIgnite Your Estate AgencyChris Ducker: How to be a Long-Haul LeaderSam is joined by entrepreneur and business mentor Chris Ducker to discuss transforming your business through the power of relationships, effective delegation, and maintaining a healthy work-life balance.Discover why nurturing long-term professional relationships is vital for sustained success and how staying within your "zone of genius" can turbocharge your growth. Chris shares his wisdom on successful delegation, empowering your team, and systemizing your operations to avoid burnout.You can find out more about Chris, his books, events or read his blog at chrisducker.com2024-12-0542 minIgnite Your Estate Agency3 Things to Focus on This DecemberDecember is a critical month for estate agency owners. Join Sam and Phil as they explore the importance of a well-timed Boxing Day launch, capturing market momentum through collective listings, and the art of engaging your team during the festive season.Learn about structured campaigns like the "12 Days of Christmas," and understand how selecting the right local partners can transform your brand’s visibility and engagement.Discover the rewards of non-traditional incentives and creative team activities for the festive period. From Secret Santa to personalised meetings, and even transforming your of...2024-11-2836 minIgnite Your Estate AgencyJames Cocker debates social media investment with Sam - Who's right?James Cocker joins Sam for a debate on the use of social media versus traditional platforms like Rightmove to boost property sales and build your brand. Find out why James believes in the power of social media marketing for estate agency owners, while Sam emphasises the proven returns from traditional direct mail and property platforms. Facebook, Instagram, and TikTok can be used to create engaging content that builds trust and brand affinity, but are they useful platforms to generate property sales? Sam and James also discuss the cost-effectiveness of various strategies....2024-11-2139 minIgnite Your Estate AgencyThe 'Gold' Standard of Agency: How to create standards to make your agency stand out above the competitionSam is joined by AJ Mastermind’s Client Executive, Emma Heath for this episode and they delve into the core principles that make an estate agency truly remarkable. Learn how curiosity and questions can spark deeper connections and understand the delicate balance of building rapport without letting ego steer the conversation. Gain insights on delivering a world-class customer experience with empathy and avoid generic, insensitive practices.Explore how Ashdown Jones uses training to refine agency communication to ensure professionalism and personalisation and understand the importance of humility and collaboration within the...2024-11-1439 minIgnite Your Estate AgencyAre We Over-Styling Homes? Sam's Eight Golden Rules of Home Styling!Are we over-styling homes in our quest to deliver the perfect look? In this episode of Ignite Your Estate Agency we discuss home styling with a focus on balance, efficiency, and truly showcasing a property’s unique charm.Learn why photographic documentation is critical for maintaining client trust and the importance of aligning with client preferences to avoid unnecessary conflicts. This episode will guide you on how to effectively use home styling to sell a house and a lifestyle, without the pitfalls of intrusive or excessive styling and provides actionable tips to make your ph...2024-11-0731 minIgnite Your Estate AgencyHow to be a Confident Estate Agent Without Being AggressiveDiscover the importance of assertiveness training and how it can transform your interactions with clients and colleagues. Unlock the secrets to becoming a confident estate agent without crossing the line into aggression!We give you techniques to maintain composure using body language, and communication styles that project confidence, ensuring you command respect and reassure clients. Learn from our hands-on experiences and training sessions that highlight the delicate balance between appearing strong-willed yet approachable.From managing high-status client perceptions to the subtle art of leveraging your physical presence in the office...2024-10-3145 minIgnite Your Estate AgencyAttraction or Interruption Marketing? Which is best for YOUR agency?Learn how to navigate the dynamic landscape of attraction and interruption marketing tailored specifically for your independent estate agency!In this episode, we debate which is the best strategy for estate agency owners? Explore the benefits of the self-employed agent model without sacrificing a large portion of your income. Learn how effective branding can set you apart, using successful examples like the Avocado Agency. We also tackle the potential for vendor confusion with mixed branding and how to maintain a focused marketing strategy.Sam and Phil shed light on personal...2024-10-2443 minIgnite Your Estate AgencyTrapped and Frustrated? How to Create a Business You'll Love and Loves You BackUnlock the pathway to building an estate agency that you not only love but also loves you back!Explore the challenges estate agency owners face when growth stagnates and frustration sets in. Discover why automation may not be the silver bullet and why systemisation is the key to freeing up your time and empowering your team.This episode provides a blueprint to restructure, systemise, and scale your independent estate agency. From competitor analysis to lead generation systems, we reveal actionable steps to reignite your passion and drive your business forward.2024-10-1728 minIgnite Your Estate AgencyThe Lead Generation Success ChecklistThis is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation.Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining a consistent lead generation pipeline, navigating the complexities of small geographic populations, and the nuances of targeting high-value versus high-volume sales. They also emphasise the necessity of regular, structured lead generation effort (beyond market triggers) to prevent business stagnation....2024-10-1033 minIgnite Your Estate AgencyDirect Mail Tips and Tricks With Sam and PhilUnlock the secrets to revolutionising your estate agency’s direct mail strategies with insights that guarantee success!In this episode, we talk about the fascinating world of direct mail marketing and reveal how understanding the psychology of your audience can enhance your response rates.Learn about the importance of micro-commitments, and the subtleties of persuasive copywriting. Discover how to craft compelling narratives without feeling like a hard sell, and tailor your content to appeal to high-value homeowners.Get effective writing tips that Sam and Phil have us...2024-09-2636 minIgnite Your Estate AgencyUpfront Marketing Fees? Yes or No?Get the insights on whether upfront marketing fees are right for your independent estate agency!In this episode, discuss whether agencies should charge an upfront fee, and what are the potential pitfalls and benefits?Sam is joined by Ashdown Jones’ senior sales manager Hannah Julian to explore the impact of these fees on an agency's cash flow and client relationships. Sam and Hannah discuss why differentiating your fee structure can serve as a testament to your agency's value and dedication. From navigating client perceptions to balancing risk and reward, this ep...2024-09-1921 minIgnite Your Estate AgencyThree Things You Can Do To Get Your First Superprime ListingUnlock the secrets to landing your first Superprime listing with actionable strategies you can implement this week!In this episode, we lay out three concrete steps to move you closer to securing those high-value, Superprime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring move of door-knocking. Hear from our hosts Sam and Phil as they dismantle the myths around Superprime listings and share their boots-on-the-ground experiences.Discover how to tailor your marketing approaches for high-value homes, the importance of maintaining personalised and meaningful...2024-09-1322 minIgnite Your Estate AgencyWhat do Power Bespoke, JDG and Roman's have in common? They're all using THIS tool to boost productivity! Mike Nettleton tells allUnlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity.Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shares his insights and the transformative impact of Agent Response—a cutting-edge tool now available in a free version for emails and sales automations. Uncover the critical need for creating robust systems and processes to scale your agency without falling into the "...2024-09-0532 minIgnite Your Estate AgencyWhich Is Harder - Running an Ultra or Running a Business? (Part 1)Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management.Incorporating personal running experiences, the hosts explore how running contributes to mental well-being, tranquility, and the satisfaction of personal achievement. You’ll find their discussion on setting realistic expectations, enjoying the journey, and not letting unmet goals lead to disappointment exceptionally relatable.The pair discuss the reasons behind starting a business such as...2024-08-2338 minIgnite Your Estate Agency173 Fake It Till You Make It - And I Did!Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial.In this compelling episode titled "Fake It Till You Make It - And I Did!" Sam shares instances where her bold approach on LinkedIn triggered fierce reactions. Discover why people often shy away from criticism and how the human psyche gravitates towards...2024-08-1627 minIgnite Your Estate Agency172 Five Agency Trends You Need To Know AboutUnlock the secrets to revolutionising your independent estate agency by staying ahead of the latest industry trends!Discover the power of presenter-led videos and how they can elevate your marketing strategies to new heights. We discuss the future of video content, including the potential for quick, TikTok-style videos with voiceovers to maintain audience attention in an era of shorter attention spans.Explore the personal agent model and its impact on the real estate industry. We delve into the challenges and opportunities this model presents for estate agency owners, including potential salary opportunities, scalability, and the...2024-08-0940 minIgnite Your Estate Agency171 Where Does Our Fee Go?Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?"Learn from their experiences and candid conversations on the distribution of fees, including insights into salaries, marketing expenses, and operational costs. Discover how understanding these elements can reshape the way you manage your finances and set your team up for success.Explore the significance of transparency w...2024-08-0221 minIgnite Your Estate Agency170 Are You Solving The Right Problem?Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first! Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes.In this episode, we dissect a robust five-step problem-solving framework that can transform your business approach. Learn the importance of identifying root causes, designing sustainable solutions, and the crucial art of testing your strategies. Hear an inspiring discussion about James Stockdale and the necessity of balancing gritty realism with...2024-07-2634 minIgnite Your Estate Agency169 Top Questions we get on How to Attract and Convert High-Value HomesUnlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of their investment in your services.Learn how to build a strong system that highlights your agency’s unique advantages and builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain ins...2024-07-1922 minIgnite Your Estate Agency168 Low Fee Agents - Don’t Join Them, Beat Them! Here’s How….Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investment in your services.Learn how to build a strong system that not only highlights your agency’s unique advantages but also builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gai...2024-07-1223 minIgnite Your Estate Agency167 Post Election SpecialDiscover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency!Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of new government policies.Uncover the dynamics of selling in today’s market and understand why now is an opportune time despite past uncertainties. Phil and Sam delve into the potential impacts of government actions, such as interest rate adjustments, on market conf...2024-07-0534 minIgnite Your Estate Agency166 Adam Day from eXp talks to Sam about the rise of the personal agent modelUnlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer. We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group. Adam shares insights into estate agency profitability and his significant move to eXp Realty. Discover how this change was influenced by industry events like Prop Trend, which have shaped property discussions and trends significantly.Learn how eXp supports a strong community am...2024-06-2841 minIgnite Your Estate Agency165 TikTok - Necessary or Not?Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok! Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.Plus, get an exclusive look at how Ashdown Jones maintains their...2024-06-2122 minIgnite Your Estate Agency164 Mastering Difficult Client Relationships: From Emotional Resilience to Effective Communication StrategiesDiscover how to transform difficult client relationships into opportunities! In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes. Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive behaviour and mitigate stress effectively.Embrace emotional resilience as your shield against the high demands of clients; Uncover the techniques to maintain your composure, as we draw parallels with the calming nostalgia of the Ready Break Glow advert.2024-06-1435 minIgnite Your Estate Agency163 £15m? Why was Fine & Country sold so cheap? David Lindley shares his thoughts with SamDive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals. Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry heavyweights like Belvoir and EweMove. Explore how this strategic consolidation could reshape the housing landscape.Gain insights from David on the unexpectedly low sale price of Fine & Country, a brand renowned for its robust membership model and rich history. W...2024-06-0738 minIgnite Your Estate Agency162 Building a Thriving Agency Through Strategic PlanningDive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth.Discover how to transition from hands-on beginnings to a strategic, numbers-focused approach that can effectively scale your business. Whether you're just starting out or aiming to expand, Sam and Phil provide insights on investing in undervalued properties, building substantial equity, and implementing strong systems to circumvent...2024-05-3122 minIgnite Your Estate Agency161 Richard Rawlings Talks Buyer Representation with SamReady to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set agencies apart.Discover how simple yet powerful tools like detailed legal documents and well-crafted tangible offerings can significantly speed up transactions and enhance client engagement. We also explore Richard's transition from a photocopying assistant to a renowned Kensington estate agent and consultant, providing...2024-05-2447 minIgnite Your Estate Agency160 New Estate Agents; 7 Critical Mistakes You MUST AvoidAre you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them.Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance of strategic planning and effective lead generation in achieving estate agency success. You'll learn how to align your ambitious goals with practical actions that focus on high-return activities, ensuring you're not just busy, but productive.2024-05-1735 minIgnite Your Estate Agency159 Are You Running Naked? Sam and Phil talk figuresUnveil the transformative power of data-driven decision-making. No more guessing games - learn how to set clear financial goals, track your progress, and steer your agency towards unparalleled growth. Discover why accurate measurements are crucial in the competitive housing market.Explore the operations at Ashdown Jones HQ and gain insights into handling the "dip" phase of your business. Whether you're curious about the optimal number of lets per team member or need a fresh perspective on business planning, this episode promises actionable insights and a candid look at the tools that drive success.2024-05-1018 minIgnite Your Estate Agency158 What Makes a World-Class Masterminder?Join us in this illuminating episode of the Ignite Podcast, where Emma, Aj’s ‘Chief Happiness Officer’, shares invaluable lessons from her extensive experience with our AJ Mastermind members. Dive deep into real-life success stories, such as Olivia’s strategic mastery in high-value property markets and Simon’s bold leap out of his comfort zone. These narratives aren’t just inspiring—they're a roadmap to cultivating a top performer’s mindset!Learn from Michael Mortimer’s insights into team dynamics to Ben’s exemplary grit and accountability - discover each person’...2024-05-0328 minIgnite Your Estate Agency157 The Brave Agent - The 3 factors that will ensure you are playing at the highest levelThis episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness. Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete and a top-performing agent.Discover the fascinating dynamics between the emotional "chimp brain" and the analytical "professor brain." Learn how mastering this balance can propel you beyond common fears like rejection, enhancing your sales tactics a...2024-04-2615 minIgnite Your Estate Agency156 Spring Budget 2024 Special - Sam & Phil’s Take on FHLs, CGT & MoreDo the latest budget changes Impact your Agency? Sam and Phil delve into the recent budget announcement that has left many property professionals seeking answers!Explore the unexpected cuts to Capital Gains Tax and the decision to freeze lower income tax brackets—actions that appear misaligned with the current economic realities of the housing market. From the elimination of stamp duty reliefs to the perplexing adjustments in furnished holiday let taxes, discover how these changes are reshaping the industry.Experience the effects of excess inventory and limited buyer num...2024-04-1925 minIgnite Your Estate Agency155 The Market Response Plan - your step-by-step guide to beating the market! Ready to dominate the Spring 2024 market? This is a direct call to action for all ambitious agency owners!🪓 Unpredictable Cash Flow?🪓 Underperforming Content Strategy?🪓 Difficulty Adapting to Market Changes?🪓 Premature Price Reductions?🪓 Challenging Team Dynamics?🪓 Lack of a Strategic Plan?If any of these challenges resonate with you, we've tailored a strategy that can turn these obstacles into stepping stones for YOUR success.Unlock the power of our Market...2024-04-1227 minIgnite Your Estate Agency154 Bonus Mini Episode Sam and Phil's Thoughts on Sacking VendorsAre you grappling with the decision to stick with a challenging client or let go? Dive into our latest episode where Sam and Phil explore the delicate balance of managing tough client relationships as an estate agent. Learn when to push through the hurdles to turn a demanding client into a die-hard advocate, and when it's wise to strategically disengage for the health of your agency and team morale.Uncover the secrets to agency growth and how facing tough decisions head-on can be transformative. From the fear of confronting difficult c...2024-04-0512 minIgnite Your Estate Agency153 Would You Sack Yourself From a £56,250 Fee?Dive into our latest episode where Edward Hartshorne unveils the remarkable transformation of Blenkin & Co which is now a leading independent firm in high-end property sales and lettings. Discover Edward's journey from the ground up and how knowledge of agency operations propelled Blenkin & Co to the pinnacle of the estate agency market. This episode doesn't just highlight success stories; it delves into the nuanced challenges of client-agent relationships, especially when dealing with high-profile clients with grand expectations!Learn about identifying potential red flags with clients early on...2024-03-2926 minIgnite Your Estate Agency152 The 'Fail-Proof' Secret to Successful Recruitment with Michael MortimerReady to scale your agency with the perfect work-life balance? Sam interviews Michael Mortimer, whose journey to a million-£ turnover is packed with strategies you can't afford to miss. Discover how focusing on high-value tasks and setting non-negotiable personal boundaries could revolutionise your approach to business and life.Unlock the secrets of building a cohesive team that's in it for the long haul, as Michael shares his transition from HR-averse to a leader who champions effective training and development. Learn the dynamics of hiring right and how categorising your team as...2024-03-2244 min