Shows
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersWhat are the sift skills of marketing? - Part OneThis time on Marketing Meanders, Sally and Sam discuss the soft skills of marketing. What do marketers need to enable them to be successful in the workplace beyond technicla abilities? Well, we've identified five including communication, creativity, interpersonal skills, adaptability, and analytical skills.See if you agree with us in part one.2024-09-1932 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersEmail Marketing with Chris Barnett - Part OneIn this two-part episode, Sally, and Sam are joined by Chris Barnett, founder of 1973 Limited, who delivers a tour de force in email marketing. Chris shares his background and the origin story of his company, which he started with his friend Dave Black. Initially focusing on web development, the company gradually shifted to email marketing, earning a strong reputation in the field. Key topics include the importance of data quality, segmentation, and relevancy in email campaigns. Chris emphasises the skills and best practices required for creating effective emails, including considerations for design, deliverability, and user experience. He also discusses...2024-08-1336 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMarketing agencies - Part 2Sally and Sam are back with part two of their discussion of marketing agencies. This time we explore the nature of work agencies can take on, what you need to consider when writing a tender for agencies or a brief, how you can define and measure the success of an agency working relationship, and we give some examples of agencies providing additional value you'd not anticipated...2024-05-1529 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersThe first of a mini-series, with no name...It's a pub in a provincial town, 5:55pm. Two middle-aged professional looking types nurse a couple of drinks, small talking about nothing in particular. Suddenly, one of them clicks their finger and stares intently at the other. 'Hang on. I've got a great idea for a business!' This is the start of a mini series of Marketing Meanders, but it has no name, yet. That's the point really, we are developing a proposition from scratch, and it doesn't need a name yet. We're working through an example of setting up a business, or a p...2023-09-2034 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersBreaking free from the trawler net: a lesson from email marketing - Mini MeanderIn this Mini Meander, Sam shares his experience with email marketing and discusses its effectiveness. He recounts receiving a mis-targeted chaser email that had a slightly terse tone, which made him question the negative effects of mass email campaigns on brand reputation. Sam advocates for a more targeted approach, comparing it to networking events where personalisation and value are key. He also discusses the potential benefits and drawbacks of using AI and sophisticated learning algorithms for marketing purposes. Sam invites listeners to share their thoughts and experiences with targeted marketing campaigns and business development strategies. The episode concludes with...2023-08-1513 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersWatch your tone of voice - Part 2We dive into part two of our discussion on tone of voice. This time we explore the impact of artificial intelligence (AI) on tone of voice, emphasising the need for clear instructions to ensure desired outcomes. Sally shares her experience as a former marketing director, focussing on the importance of tailoring messaging to maintain a strong relationship with the audience.TimestampsAI and Tone of Voice [00:00:59] Monitoring Audience Tone of Voice [00:05:19] Customer Tone of Voice and Referrals [00:08:30]The importance of audience and brand identity [00:09:26]The impact of brand refresh o...2023-07-2531 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersWatch your tone of voice - Part 1In this episode, Sally and Sam discuss the importance of tone of voice in branding and marketing. They emphasise the need for a consistent and appropriate tone of voice that resonates with the target audience. They share their experiences and challenges in finding the right tone of voice, especially when marketing to different segments. They also discuss the impact of tone of voice on various communication channels and the importance of maintaining authenticity.The importance of tone of voice [00:00:13]Appropriate tone of voice for target audience [00:01:25]Challenges of finding and...2023-07-1429 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersOver-egging the marketing pudding - Part TwoThis time, Sally and Sam discuss the impact of AI on copywriting and the need for marketers to upskill themselves beyond their specialism. They also stress the importance of communication, collaboration, and a generalist understanding of all aspects of marketing. They explore the need for balance and experimentation in marketing, while also being mindful of the resources and time available. So, perhaps marketers need to take a deep breath, evaluate their strategies, and make adjustments as needed to achieve success.AI in Copywriting [00:00:24] Marketing Generalist [00:02:06] Alignment between Sales and Mar...2023-06-1324 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersOver-egging the marketing pudding - Part OneIn this episode, Sally and Sam discuss the importance of having a clear marketing strategy and aligning new ideas with it. They caution against overloading the marketing plan with too many new ideas and suggest going back to the overarching strategy to ensure that new ideas align with it. Have you thought of balancing your approach to innovation, and involving other departments in the decision-making process? Are you evaluating the return on investment of time and resources spent on various marketing activities and ensuring that you align with the overall marketing strategy?Overloading marketing strategy [00:01:53]2023-05-2323 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersPathways into Marketing: The Student Experience - Part 2This week, Sally and Sam conclude their discussion with Lynn McBain, a lecturer at Oxford Brookes University as they continue to discuss the student marketing experience. Listen to find out more about how students and businesses alike can benefit from university marketing courses.(0:28) Live-client exercises(3:55) Student placements(10:32) Student feedback(12:38) AI and MarketingConnect with Lynn McBain on LinkedInWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is h...2023-05-0220 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersPathways into Marketing: The Student Experience - Part 1This week, Sally and Sam are joined by Lynn McBain, a lecturer at Oxford Brookes University to discuss Marketing and the student experience. Listen to find out more about how students and businesses alike can benefit from university marketing courses.(0:42) Student expectations of marketing(6:08) The generalist marketer in modern marketing(15:27) Dealing with deadlines(18:41) Learning skills for the workplaceConnect with Lynn McBain on LinkedInWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail...2023-04-1821 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersTips for Successful Paid-For LinkedIn Campaigns - Part 2This week, Sally and Sam conclude their discussion on LinkedIn and it's uses as a marketing platform with paid campaigns. Join this meander as Sally continues asking the questions that we all have about LinkedIn and listen on for Sam's top tips for running paid LinkedIn campaigns.(0:20) The issue with relying solely on LinkedIn campaigns(3:36) Sam's top LinkedIn advice(9:40) Consistency within campaigns(15:36) Campaign calibrationWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com...2023-04-0418 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersTips for Successful Paid-For LinkedIn Campaigns - Part 1This week, Sally and Sam discuss LinkedIn campaigns, how to get the most out of them and confront the common concerns that businesses may have when using them for the first time.(1:44) Is LinkedIn advertising difficult?(8:05) Using your CRM with LinkedIn campaigns(9:57) Targeting your audience(12:29) LinkedIn Campaigns for Smaller B2B(18:02) The importance of LinkedIn groupsWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally...2023-03-2126 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMicro-Segmentation and Granularity within Marketing - Part 2In part two of their discussion on Micro-Segmentation and Granularity, Sally and Sam discuss the difficulty of personalizing a brand for a large customer base, and the importance of alignment within businesses to facilitate customer segmentation.(1:19) Segmenting Large Customer Bases(5:55) Alignment and Internal Insight(9:22) Brand Establishment(12:40) Identifying Micro-Segments(17:53) Using Data to Drive SegmentationWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS...2023-03-0723 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMicro-Segmentation and Granularity within Marketing - Part 1In this episode of Marketing Meanders, Sally and Sam discuss how to move from segmented messages to personalization and micro-segmentation, with considerations for data privacy, customer data and website infrastructure, as well as discussions on the importance of evaluating the return on investment when segmenting customer lists.(1:40) Improving Personalisation and Micro-segmentation(3:51) Why you need to further segment your target audience(10:15) The impact of micro-segmentation on ROI(13:34) Considerations of SegmentationWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com2023-02-2120 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersImperfect Marketing Campaigns - Part 2In this episode of the podcast, Sam Birkett and Sally Green delve into eight common reasons why many marketing campaigns fail. The two also discuss how to identify when a campaign is not going to be successful and the measures that can be taken to make changes to turn it around.(0:15) Looking at the Bigger Picture(4:16) Understanding the Customer Journey(8:52) Marketing Metrics and Gauging Performance(13:59) Standing Out In Imperfect Circumstances(17:26) The Importance of Inter-departmental Alignment(22:14) Positioning and Re-PositioningArticles discussed in this episode:8 Common Reasons Why Marketing Campaigns Fail ...2023-02-0729 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersImperfect Marketing Campaigns - Part 1In this episode, Sally and Sam discuss the concept of imperfect marketing campaigns, exploring how to turn a potential catastrophe into a successful campaign and the importance of setting up a good system for dealing with potential issues.(0:44) - Understanding where imperfections arise(8:58) - Imperfections in Modern Marketing(14:31) - Budgeting and its Effect on Imperfect Marketing(16:55) - Agile Marketing and Learning from Experience(20:43) - Communication and DebriefingWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com2023-01-2425 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersStakeholder ManagementThis week, Sally and Sam explore how you can identify and manage stakeholders, from managing expectations to achieving goals that are targeted to stakeholders at every level.(0:05) What is Stakeholder Management?(7:15) Managing Stakeholder Expectations(9:39) The Importance of Listening(17:10) Communication and AlignmentWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.2023-01-1026 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersAcceptance of Failure - Mini MeanderWe are all faced with the risk of failure, however through manageable goals and an understanding that failure does not necessarily mean disaster, can we avoid unnecessary distress? This week, join Sam for a Mini Meander exploring the importance of acceptance in the face of failure. We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.2022-12-2707 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersHow Marketers Can Use Podcasts - Part 2How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to discuss the power of podcasting and the benefits that podcasting can have for your business.Welcome to Part 2 of our conversation about Podcasting with Matt Eastland-Jones(0:18) Can you do podcasting cheaply?(3:30) Building confidence in podcasting(9:47) The increase in podcast popularity(12:57) Advertising through podcasts(23:17) Matt's top podcasting tipsConnect with Matt Eastland-Jones on LinkedInFind out more about Story Ninety-Four2022-12-1327 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMarketing into the New YearWith the new year quickly approaching, how can you make the best use of this time to finish up your campaigns for this year and prepare for the next? This week Sally and Sam explore marketing at the year-end and how marketers can get the most out of the holiday season.(01:13) - Making the most of the end of the year
(08:00) - Planning for the holiday season
(16:12) - Working with your finance team to maximise your budget
(27:58) - Taking the time to look inward
(35:43) - How to improve your client outreach this holiday season
We'd...2022-11-2946 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersHow Marketers Can Use Podcasts - Part 1How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to discuss the power of podcasting and the benefits that podcasting can have for your business.Welcome to Part 1 of our conversation about Podcasting with Matt Eastland-Jones(2:08) Why podcasting?(7:21) What service do Story Ninety-Four offer?(12:50) The difference between a good podcast and a bad podcast.(17:16) Identifying success for your podcastConnect with Matt Eastland-Jones on LinkedInFind out more about Story Ninety-Four2022-11-1519 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMarketing as a Team and Learning from Mistakes (Centenary Episode - Part 2)In part two of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.(00:27) Recruiting a diverse team.(5:33) Choosing the CRM that's right for you.(7:30) Gaining insight and solutions from marketers at all levels.(14:05) Learning from marketing mistakes.(23:09) Meandering towards the next 100 episodes.We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by...2022-11-0126 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersManaging Marketing Budget Cuts and Defining Value (Centenary Episode - Part 1)In part one of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.(0:23) The humble beginnings of Marketing Meanders.(9:35) Defining "value" for your business.(13:51) How marketing has changed over the years.(19:26) The unexpected benefit of marketing budget cuts.We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS...2022-10-1827 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersAligning, Transforming, and Growing your business with Konnect - Part 2Welcome to Part 2 of our conversation on how communication can align your business.Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Nick Hughes and Andrew Hancock discuss how to align your departments to enhance your reach and provide the best possible customer experience.(00:06) What’s the most important thing you can do to improve your business?(04:57) Why you have to be honest with your business(09:18) How much does an open-door policy wo...2022-10-0428 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersAligning, Transforming, and Growing your business with Konnect - Part 1Welcome to Part 1 of our conversation on how communication can align your business. Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Nick Hughes and Andrew Hancock discuss how to align your departments to enhance your reach and provide the best possible customer experience.(00:05) Welcome to the show and Introduction(05:54) The business cultural change that’s been going on for many years(11:47) The importance of alignment from the top to the bottom(16:26) What ha...2022-09-2027 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersCustomer personas and buying behaviour - Part 2To be successful in marketing, it is essential that a company has a clear understanding of who its customers are. This is done through the use of customer personas, which are representations of an individual customer and their needs. Customer personas also predict how a customer might react to specific marketing campaigns. However, creating personas can be challenging, and often businesses forget to implement their customer personas in their marketing strategy after creating them.Meanwhile, buyer behaviour is the process by which consumers make purchasing decisions. Understanding how a customer behaves when they are going through the...2022-09-0620 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersCustomer personas and buying behaviour - Part 1To be successful in marketing, it is essential that a company has a clear understanding of who its customers are. This is done through the use of customer personas, which are representations of an individual customer and their needs. Customer personas also predict how a customer might react to specific marketing campaigns. However, creating personas can be challenging, and often businesses forget to implement their customer personas in their marketing strategy after creating them.Meanwhile, buyer behaviour is the process by which consumers make purchasing decisions. Understanding how a customer behaves when they are going through the...2022-08-2325 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersDo You Need to Host or Attend Conferences? - Part 2After a lengthy two-year drought of physical conferences, they're back with a bang in 2022. But are they essential for your business and marketing? Welcome to Part 2 of our conversation about conferences. In this episode, Sally and Sam discuss conference collateral, do you need merchandise on your stand, and how you get people's attention.We'd love to hear your thoughts and experiences, so please share!Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and S...2022-08-0928 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersDo You Need to Host or Attend Conferences? - Part 1After a lengthy two-year drought of physical conferences, they're back with a bang in 2022. But are they essential for your business and marketing? In this episode, Sally and Sam discuss how conferences should fit in with the rest of your marketing strategy, why it's essential to negotiate conference rates, and why you should always aim to create a welcoming shop window. We'd love to hear your thoughts and experiences, so please share!Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Pa...2022-07-2627 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersVideo Production in 2022 with David Camburn - Part 2Welcome to Part 2 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company based in Henley On Thames, Oxfordshire.Video is widely accepted as being one of the most powerful tools available to marketers to promote products and services. So why do so many businesses not utilise it? Is it too daunting? Too hard? Too expensive? In this episode, we chat to David about the importance of video, how to overcome the fear of being filmed, why authenticity is key, and how the pandemic changed v...2022-07-1231 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersVideo Production in 2022 with David Camburn - Part 1Welcome to Part 1 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company based in Henley On Thames, Oxfordshire.Video is widely accepted as being one of the most powerful tools available to marketers to promote products and services. So why do so many businesses not utililse it? Is it too daunting? Too hard? Too expensive? In this episode we chat to David about the importance of video, how to overcome the fear of being filmed, why authenticity is key, and how the pandemic changed v...2022-06-2824 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersWhat does it mean to be Authentic? - Part 2Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?In Part 2 of this conversastion, Sally and Sam continue to defining the meaning of the word "authentic". How does authenticity translate behind the scenes?How do you measure authenticity?How important is trust in authenticity?As ever, we'd love to hear your thoughts and experiences so please share!Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by S...2022-06-1419 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersWhat does it mean to be Authentic? - Part 1Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?In this episode of Marketing Meanders, Sally and Sam undertake the difficult task of defining the meaning of the word "authentic". Does authenticity mean being true to yourself, your brand, or your customer? How far does authenticity go within your organisation? How important is trust and relationships?As ever, we'd love to hear your thoughts and experiences so please share!Tweet us at @meanderspod, message us on Facebook, or...2022-05-3119 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersThe Power of Brands with Andrew Hancock - Part 2Welcome to Part 2 of our conversation about branding with Andrew Hancock, founder of Brand Ayslum a creative branding agency based in Oxfordshire. Connect with Andrew and learn more about Brand Asylum - brandasylum.co.ukAs ever, we'd love to hear your thoughts and experiences so please share!Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.Connect with Sally2022-05-1734 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersThe Power of Brands with Andrew Hancock - Part 1Welcome to Part 1 of our conversation about branding with Andrew Hancock, founder of Brand Asylum a creative branding agency based in Oxfordshire. We chat about the importance of creating a stong brand based on values, why a brand is so much more than a logo, and why we align with the brands that we like. Andrew also shares with us his mantra - KISS, which stands for Keep it Simple, Stupid when developing brands. "The best suff works, when it's the simplest and purest" - Andrew HancockConnect with Andrew and learn more about Brand Asylum...2022-05-0329 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersPodcasting as a Marketing Tool - Part 2Welcome to Part 2 of our Podcast on Podcasting. In the first part of this conversation we discussed why have podcasts become so popular, how can they help us as marketers, and what makes podcasts so unique and compelling? In Part 2 we covered:The difference between video and podcastingWho can benefit from a podcastOvercoming the fear of failureAs ever, we'd love to hear your thoughts and experiences so please share!Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner...2022-04-1929 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersPodcasting as a Marketing Tool - Part 1In 2021, Brits consumed almost 60 million hours a week of Podcasts. This was a 50% increase since 2020, and a whopping 1600% increase since 2015. But what has accelerated this interest? In this meta episode, we talk all things podcasting! Why have podcasts become so popular? How can they help us as marketers? What makes it a unique and compelling form of communication? Who can start a Podcast, and why should you? Have a listen to help answer some of these many questions! Stay tuned for Part 2 of the conversation which will be published on the 19th of April. 2022-04-0523 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersShould we aim for Perfection or Good Enough?Does perfection exist? We don't think so, and certainly not in marketing, but where are your marketing efforts between perfect and good enough? Does it matter how many times you've edited a social media campaign or blog? How much time should you spend on that infographic to look just right? Does your approach to how thoroughly a campaign is researched and drafted depend on the audience and the overall purpose of the work?Have a listen to help answer some of these many questions!We'd love to h...2022-03-0820 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersReflections on 2021 - Part 2In this episode we continue our reflections from last year and look ahead to ways we can improve in 2022. In particular, we discuss flexibility in the marketing team, how you need to put in place contingencies for absences and sudden changes in direction. What are the processes and technical systems which support contingency planning, and what the human elements? How do automatic fog lights in cars relate to marketing? Plus, have you been joined by anyone new to the workplace, starting their career since 2020, what 'normal' have they experienced, and can we learn from this? 2022-01-1231 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersReflections on 2021 - Part 1Merry Christmas and a Happy New Year from Sally and Sam. In our two part episode we provide our reflections and lessons learnt from 2021. What have we learnt from a year of more COVID pandemic, the Great Resignation, new technologies and much more. So, settle down in a cosy corner and have a listen to our meander through the year. We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMa...2021-12-3127 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersHow to spark Creativity as a Marketer - Mini MeanderDo you sometimes struggle to 'switch on' your creativity? As marketers, most of us need to be creative quite a lot of the time, whether in planning, writing, briefing, presenting or coming up with data visualisations. However, it can be a challenge to slip into a 'creative mode' in your head. In this mini meander, I share something that has helped me add more of a creative spark as a freelancer. I'd love to hear what others think, the techniques you use to be creative, and whether you can test some new ways of working to make your creativity...2021-11-2516 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersBalancing Style and Substance in Marketing - Mini MeanderCan you strike the right balance of style and substance in your marketing? When you create a sequence of communications to an audience are you clear on how you hope they will consume the material? Particularly with products, services and research which are more complex, are you revealing enough, or too little in terms of the messaging you are trying to get across? Perhaps there are some good examples of others who get this balance right most of the time, what can we learn from them? We'd love to he...2021-11-1508 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersWriting Marketing Copy for Humans - Part 2We welcome back Hilary Nightingale from Carbon Copy Social for part two of our discussion, Writing for Humans. This time we tackle the questions: Where do you start when commissioning a website homepage?Keywords, how do you use them, where do they go, why are they still important? Why is accessibility important in marketing, and how can it bring down all your hard work?Why write certain types of content, how do you write content that provides value to ot...2021-10-1529 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersDo you speculate to accumulate with your time?If you could have more time or more budget which would it be? Why do we struggle to ever have enough time to carry out our work and how can we find more time? What difference can this make to our marketing activities?Sam shares a few thoughts on this in our Mini Meander. His poll worked out at 77% to 23% by the way, have a listen to find out what this means!We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Fac...2021-04-2709 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersWhen will the end come? Part TwoWe continue the conversation about when marketing strategies and campaigns end, how you can plan their lifecycles and how do you learn from these cycles? Specifically in part two we consider Knowing your sales cycle, product and audienceUnderstanding your conversion funnelsWhen to stop testing and implement lessons learntShould you follow a process in your marketing like this - end point, review, decision making?We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com.2021-04-0734 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersWhen will the end come?Do you start more than you stop your marketing campaigns and strategy? When does marketing strategy end? Have you defined measurable intervals and review points, or in constant evolution? How organic should your strategy be?We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.2021-04-0132 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMini Meander - Being original in an age of noiseHow can you be original in your campaigns, is it as important as we think to help 'cut through' to our audiences?Where do we need to focus our efforts in order to stand out in our campaigns? Where does testing come into this, and knowing your audience?We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.2021-03-3012 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMarketing Skills : The next generation - Part TwoWe continue the exploration of marketing skills required by the next generation of marketers with Dave Heywood from Bovill and OX7 Partners. This time we focus on the skills you ask for, and look for at interview, the responsibility of managers to help nurture new skills in their teams and playing the long game with skills.If you'd like to join the conversation you can find us on Twitter @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.2021-03-2633 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMarketing Skills : The next generation - Part OneWe are joined once again by the splendid Dave Heywood from Bovill and OX7 Partners, to discuss the skills new marketers need. What are the most important skills for new marketers to develop?Where do they acquire these skills, from training or on the job?Has the advent of ever improved marketing technology changed the skills required or marketers?Is the generalist marketer skill set dead?Are you a marketing leader who is recruiting new people, are you someone joining the marketing profession? Let us know what y...2021-03-2424 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersIt depends...Part TwoWe continue the discussion around 'it depends' in so many aspects of marketing. In particular we consider: Do your reports give you meaningful insights?Are your marketing campaigns really performing how you need it to?Is something that worked really well for someone else, bound to work for you?Have a listen to part one here.Let us know what you think contact us @meanderspod on Twitter and Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-o...2021-03-1934 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersIt depends...Part OneDo you ever get pieces of advice from marketing articles and videos telling you to 'do this and watch the success roll in'? Are there times when you apply a model for achieving your marketing goals but it doesn't seem to work out the way it's supposed to? Have you often entertained the idea of trying out a new strategy but your resources don't meet ambitions? This episode is all about, perhaps an unsatisfactory saying, 'it depends'. When we are looking for advice and ideas for our marketing work we like to have definitive answers, but...2021-03-1724 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersAre you a cost or benefit personality type? - Mini meanderIn this Mini Meander Sam considers the two types of people you come across when considering the cost benefit analysis of launching an idea. The 'cost' people perhaps put up too many hurdles to actually getting their vision in action, whilst the 'benefit' people perhaps charge in too quickly and risk making more mistakes. How can having a plan help to unite these two personality types, and help bring a great idea to fruition? Have a listen and see if you can diagnose yourself into one of these two types, and let us know if you...2021-03-1112 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersSales + Marketing = a match made in heaven? - Part TwoIn part two of our discussion into the relationship between sales teams and marketing teams Dave tells a true story of a trade show nightmare which demonstrates the damage that be caused when this crucial relationship isn't working well. We also explore the incremental, everyday ways to work at optimising the sales and marketing team relationship, and examine what role leadership plays in harmonising the relationship. You can find part one here, and we'd love to hear any of your stories about times when relationships weren't firing on all cylinders, and more importantly r...2021-03-0931 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersSales + Marketing = a match made in heaven?The relationships between sales and marketing teams can be rather turbulent at times, they can also be pretty well functioning. However, as a sales person, or a marketing person, you've probably experienced at least some tension between these disciplines in the past, but why? We try to uncover why issues can flare up, what are the barriers that can lead to dysfunctional relationships, and most importantly what can be done to help teams all row in the same direction? We're joined in this two part discussion by, now regular, contributor Dave Heywood from Bovill and OX7 P...2021-03-0427 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersCONTENT! What is it good for? - Part TwoThe content conversation continues! This time we move into the areas of achieving the content nirvana of user generated content, when you should curate content, and what sort of content should you curate? Are there secrets to making your content relevant and how can you find multiple uses for your content?For the full discussion you can listen to part one here.Do you agree with our thinking on content, disagree? Let us know, Tweet us @meanderspod or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out info...2021-03-0225 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersCONTENT! What is it good for?We're all told to create content, especially in B2B marketing, but why do we create? Do we know who it is for, what its purpose is, where we're going to use it, how we're going to monitor its performance?Have a listen to some practical examples and ideas to help you get more out of your content. Let us know what you think, Tweet us @meanderspod or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.2021-02-2533 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMeasuring the three dimensions of Marketing Success - Mini MeanderHow do you typically measure success in your marketing campaigns and overall strategy? Do you measure by tactical metrics alone? Perhaps there is more than one dimension to measuring success that will help to align all your activities?Have a listen to this mini meander and let us know what you think, Tweet us @meanderspod or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.2021-02-2314 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMarketing as an entrepreneur with Mike Foster - Part TwoIn Part Two of our conversation with Mike Foster, from The Entrepreneurs Mentor, we address the questions: How much should you do things yourself? How do you attract the customers you want and ensure your proposition is consistent? How do you define success in your marketing as an entrepreneur when you have few reference points? How many new businesses survive the first few years, and what are some of the ways you should look after yourself when pursuing success?Listen to part one, and let us know what you think, Tweet us @meanderspod or email meanderspod@gmail.c...2021-02-1829 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersMarketing as an entrepreneur with Mike Foster - Part OneWe were delighted to be joined by Mike Foster, from The Entrepreneurs Mentor, to discuss marketing within entrepreneurship. Mike has a broad and rich background of experiences across entrepreneurship matters, and he helps entrepreneurs and business owners develop their plans, and grow their businesses with sound advice, which we were fortunate to access in this two part podcast. We focussed on why does marketing matter to start ups? What are some of the practical ways to start your marketing approach as an entrepreneur, the timings, priorities and planning? Who should you bring on board with marketing...2021-02-1634 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersBuilding a marketing team and gaining buy in from others - Part TwoWe continue our conversation about ways to gain buy in from other teams, covering: Why it's so important to establish a healthy working relationship with the finance team. Ways to harmonise the metrics of success in the organisation. Developing an internal marketing plan and being empathetic to other teams and how can Captain Subtext help you?Please let us know if you plan to try out any of these suggestions, we'd love to hear how it goes!Listen to episode one, and please let us know what you think about this subject, Tweet...2021-02-1138 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersBuilding a marketing team and gaining buy-in from others - Part OneFirstly, what is buy in, why is it important when building a team? Does it help to see your internal teams as a marketing audience? What are some of the ways to make your marketing work relevant to others? How do you build alliances to deliver on your strategy? What are the practicalities of establishing a two-way communication between your team and you, you team and the organisation? How do the most effective managers 'clear a path' for their teams?We discuss how you, as the marketing manager, can select the skills you need to build your...2021-02-0933 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersAutomation with Dave Heywood - Part TwoWe continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, understanding and applying realistic customer journeys to automation, taking time to measure success, how to optimise, and what sort of timescales and limits should you set yourself after you've installed marketing automation.You can listen to part one to catch up. Please let us know what you think about this subject, and if you've had any similar experiences, tweet us @meanderspod or email meanderspod@gmail.com....2021-02-0437 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners44. Automation with Dave Heywood - Part OneIn this special meander we talk all things automation with Dave Heywood, a digital marketing specialist at Bovill, and owner of OX7.We had a glorious two-part conversation about what marketing automation is, when you may or may not need it, how to prepare for its implementation. How do you know if it's working, and assessing whether an unhealthy culture has emerged around it.Let us know if this has raised any questions for you on automation, tweet us @meanderspod or email meanderspod@gmail.com.--- Send in a...2021-02-0232 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners43. Are you the only marketer in the company?We've had a nice long chat through some of the challenges of being the only marketer in an organisation, and more importantly some remedies. Do you agree with us? Sound familiar? Sound unfair? Let us know. Listen to part one here and part two here. --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.2021-02-0102 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners42. The challenges of being the only marketer in the company - Part TwoWe pick up where we left off in part one. In this episode we address building relationships, gaining resources, justifying what you do, taking on board suggestions about marketing from others, whilst delivering on your agenda, and the fine art of saying no!If you are a lone marketer, let us know if any of our solutions resonate with you, and if you've been in this position previously, why not let us know what worked for you...Tweet us @meanderspod or email meanderspod@gmail.com.--- Send in a voice message: https://anchor.fm/marketingmeanders/message2021-01-2826 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners41. The challenges of being the only marketer in the company - Part OneAre you, or have you ever been the only marketer in an organisation? If you are, you'll know of the particular challenges this can present, the expectations placed upon you, the evangelising you need to carry out, feeling a little lonely, and having to cave out marketing's niche. We discuss both the challenges and a number of solutions in our two part episode. If you are a lone marketer, let us know if any of our solutions resonate with you, and if you've been in this position previously, why not let us know what worked for you...T...2021-01-2629 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners40. The politics of marketing - Part TwoWhat are the warning signs of a looming political battle and how can you head it off? How can the budget help to unite teams and unpick competing political viewpoints in the organisation? Why should you establish networks within your organisation an work hard at transparent communication of your plans to as many people as possible?You can listen to part one of The Politics of Marketing here. Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: h...2021-01-2130 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners39. The politics of marketing - Part OneWe talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able to set out, the operational resources you can utilise and the tactical campaigns you are able to deploy. What are some of the typical political battles marketers encounter? How can we try to get decisions made without the political arguments? How do you face political obstacles and gain agreement? Where and when should you make your boundaries clear, and how can we elevate internal discussions to what matters to the customer?Are there o...2021-01-1928 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners38. Budgets, budgets, budgets - Part TwoIn part two of our budgets episode we take a look at these questions: When will you look forward to setting up a budget and managing it? Have you considered the human resources you are using? How can you get inventive when budgets are cut and how do budget cuts focus your marketing?In case you missed part One, you can listen to it here.Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm...2021-01-1427 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners37. Budgets, budgets, budgets - Part OneWe need to find some savings in the budget...this is something most of us have heard before, but how do we deal with it? Why is marketing budgeting so important? How do you budget effectively? Who should you be communicating with to produce your budget? What are some of the ways to defend your budget, especially through difficult times? What opportunities can you find when having to be more stringent on your marketing spend? --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.2021-01-1241 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners36. Happy New Year and OutsourcingWell, as we all settle in to the latest COVID-19 lockdown in the UK, Sally and I are talking about outsourcing in marketing, and in small businesses. When should you consider outsourcing, what should you perhaps outsource, who should you outsource to, and how do you decide between providers? Most importantly, how do you brief suppliers for outsourcing, and how can this represent half the battle won in outsourcing?Have a listen and let us know your experiences of outsourcing. Have you got examples of when this has gone particularly well, or not so well? Are there...2021-01-0842 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners35. PR with Toby Roe - Part TwoAnd today we pick up where we left off last year with Toby Roe of Roe Communications with our meander on the subject of PR in part two of our episode we touched on these questions: Where is the boundary between PR and content marketing? Can you prove the ROI for PR and what does media training entail?If you missed Part One you can find it here. Enjoy!--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy a...2021-01-0525 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners34. SPECIAL CHRISTMAS AND NEW YEAR COMPILATIONWelcome to our bumper Christmas and New Year holidays compilation, featuring all of our special guest interviewees from the last few months. Gain some top tips and insights from our array of specialists in one episode. Why not enjoy by the fireside whilst sipping a favourite drink, or on a long winter's walk.Hear from Toby Roe on PR, James Holden on websites, Hugo Pickering on Marketing Analytics, Emma Wyatt on LinkedIn, Amanda Claesens on Market Research, Barry Clark on Sales Conferences and Stefan Thomas on Networking. Access the part one of their two part e...2020-12-3146 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners33. PR with Toby Roe - Part OneJoin us for a two part episode exploring PR with Toby Roe, who is co-founder of Roe Communications with his wife Victoria. Their PR company specialises in PR for Executive Education providers including business schools and leading academics, and they've picked up a host of fascinating insights on PR, organisations and the work between PR and marketing. In part one we look at:What is PR? How do you plan an effective PR strategy? How does PR differ from marketing, where is the interface, and how do you get marketing and PR to work together? How can...2020-12-2235 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners32. Christmas Compilation Trailer...Hello All, We'd love you to listen to this one, but also, if you like the podcast, to share it. We've refined down the best of the advice from our guest experts into this special compilation. We'll be releasing it over the Christmas period for you to savour after a festive meal, or perhaps whilst going for a wintry walk. Enjoy, and please do share the podcast with your friends! --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.2020-12-2101 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners31. Networking with Stefan Thomas - Part TwoWe pick up the conversation with Stefan Thomas, best selling author of 'Business Networking for Dummies', 'Instant Networking' and 'Win the Room'.I this instalment we covered How do you get started with networking? When and how can networking pay off? How do you make the most of networking with people right in front of you, even if they don't seem to be your ideal target market?If you missed part one, you can listen here.Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com2020-12-1832 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners30. Networking with Stefan Thomas - Part OneWe were privileged to have a two part conversation about networking with Stefan Thomas, best selling author of 'Business Networking for Dummies', 'Instant Networking' and 'Win the Room'.We had delightful discussion around what the real meaning, and practice, of networking is. Why building trust and maintaining relationships is so important. The joy of getting to know people. Why you should identify the networking you are already doing in your life. Making the most out of virtual networking, how do you need to prepare differently to in-person events, what's the same and what are the o...2020-12-1536 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners29. All about websites, and much more with James Holden - Part TwoWe pick up part two of our conversation with James Holden, founder of Wolf Productions. This time we consider questions such as is your website working for you? What are you measuring the success of your website against? How should you maintain your website? Why is it important to invest adequately in the web presence you own?Listen to Part One here if you missed it.Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message2020-12-1040 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners28. All about websites, and much more with James Holden - Part OneWhy do you need a website in the first place? What is your website there to do, and how do you know if it's doing it? When are chat bots a good idea, and why should you be different to get noticed in your marketing? We discuss these questions and much, much more with James Holden, founder of Wolf Productions, the bespoke website design company, which he started in 2001.Listen to part one of our absorbing meander with James. If you're interested in how to make the most of your website, you'll find this useful!...2020-12-0836 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners27. Mini Meander 8 - The sales process an exampleHere Sam discusses an example of a the selling process, what he liked and what he thought could be improved about a recent sales call he heard. See if you agree, and let us know of any interesting sales stories you've experienced. Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.2020-12-0313 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners26. Marketing analytics with Hugo Pickering - Part TwoWe pick up the fascinating conversation with Hugo Pickering into the world of analytics in this episode.Walk with us down the riverbank meanders of marketing and explore all these questions...What should you be looking for from analytics consultancies you commission? Can you decipher their reports, are they too long, too short, too unfocussed, too clinical? How can you decipher changes to make based on what the analytics are telling you? Are them some examples of organisations that understand and measure their customer journeys well?Feel free to get in touch with your thoughts...2020-12-0135 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners25. Online overload in Q1 2021We recently hosted a small poll on the most pressing challenge for marketers in Q1 2021, we gave four options, and the winner by a country mile was audience online overload. So we decided to talk about this as the major issue for Q1 2021 in this episode, amongst other pressures we can see, like budget constraints. We ended up having quite a deep and meaningful chat about how online overload is effecting most of us, both in our personal and professional lives, so we thought of some ideas to try and address this. Have a listen and see w...2020-11-2658 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners24. Marketing analytics with Hugo Pickering - Part OneAs we know, analytics are an essential part of marketing, but so often analytics systems and reports can be slightly hard to interpret, and to draw useful insights from, if you're not sure what to measure, and why. It can be all too easy these days with obliging platforms to produce lots of lovely colourful charts, but what are the sort of fundamental considerations you need to have in place to create meaningful data insights?We discuss all this and much more with our special guest, Hugo Pickering. Hugo is a marketing and communications specialist and entrepreneur...2020-11-2435 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners23. Mini Meander 7 - Project Management Systems, and six ways they will help youSally takes a highly practical meander through Project Management, answering a host of questions in under 10 minutes! What should effective project management achieve? How can it work? How should project management systems be set up, and what are the crucial work processes they can help you with?P.S. As a quick challenge for our Twitter followers, see if you can hear Sally's cat purring during the episode, Tweet us the timecode if you hear him!--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and o...2020-11-1909 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners22. LinkedIn with Emma Wyatt - Part TwoWelcome to part two of our LinkedIn special with LinkedIn strategy consultant Emma Wyatt.In this episode we dig deeper into the professional network and explore some more questions, and provide, what we hope are helpful answers. Questions like, how often should we post on LinkedIn? Why should you interact with other post on LinkedIn and comment on them, and what sort of paid campaigns should you launch on the platform?Needless to say we've only managed to fit so much into two 30 minute episodes. So if you're interested in making more of your LinkedIn...2020-11-1736 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners21. Marketing at the Strategic, Operational and Tactical levels - Part Two"A strategy makes it easier to make decisions, and it means you'll make better decisions more quickly" Sally Green, 2020In part two of our strategy episode we talk about aligning strategy to roles within teams and marketing job descriptions, great people's thinking about strategy, organisational mission statements, and how organisations truly live their strategy, both in terms of what they do, and how this compares to their brand proposition.Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.f...2020-11-1240 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners20. LinkedIn with Emma Wyatt - Part OneHow do the most effective users of LinkedIn operate? What should your profile look like? When should you post, what should you post? What does a connection strategy look like? Our guest Emma Wyatt has answers to these questions and more, in this special episode.Listen to Part One today, with Part Two following hotly on its heels. Once you've listened, why not let us know what you think, and take a deeper look at the LinkedIn strategy and coaching work Emma helps her clients with, you can find her, on LinkedIn!Feel free to...2020-11-1033 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners19. Marketing at the Strategic, Operational and Tactical levels - Part OneThis is a real cracker! It features deliciously practical observations and helpful tips from Sally, and sneakily smuggled in military history references from Sam.What do the different levels of marketing really mean, and how does this matter to you and your team? How does it affect your planning and decision making? How do you make meaningful links between the levels, and how does this impact your organisation and resourcing? Why do so many people overuse of the words strategic and strategy?!Feel free to get in touch with your thoughts: Tweet us @meanderspod or...2020-11-0530 min
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners18. Mini Meander 6 - The One Page Marketing PlanHow long is your current marketing plan? How long does it need to be? Does a one page marketing plan sound crazy? Have a listen and see what you think...Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.2020-11-0405 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners17. Sales Conferences with Barry Clark - Part TwoIn this episode Sally and Barry discuss feeling safe to share your concerns, sales and marketing teams utilising CRM systems effectively, finding and sharing meaningful reporting data, and reimagining reporting relationships and performance assessment.Our special guest is Barry Clark, Managing Director of Dunedin Consultancy Ltd.If you have any questions or feedback for us, or Barry, please tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.2020-11-0235 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners16. Customer Journeys Part Two - This time it's personal!Where do customer journeys actually start, how do we know if they're optimised, what's our customer lifetime value and how can you get the most out of CRMs?In Part One we discussed funnels and nurturing, buying presents, marketing automation, and of course handbags!--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.2020-10-2234 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners15. Sales Conferences with Barry Clark - Part OneA number of us will have been to sales conferences in the past, and no doubt have memorable stories of them to share. However, when you take a deeper look, what are sales conferences actually for? Who needs to be at sales conferences, and how do you facilitate meaningful conversations at them?We explore all these questions and more with our special guest Barry Clark, Managing Director of Dunedin Consultancy Ltd. Part Two will be coming your way soon!If you have any questions or feedback please tweet us @meanderspod or email meanderspod@gmail.com2020-10-2028 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners14. Customer Journeys - touchpoints, tills and tiaras (well not tiaras!)Do you truly understand your customers' journeys? If we were to compare your customer touchpoints to a shop, have you thought about the conversations that are taking place outside the shop window, who meets the customer at the door? Are you hassling customers too much as they browse, or not checking in with them enough? Can your customers find the items on the shelves clearly marked, and do they know where the till is What's your follow up with people after they've left the shop, will they recommend your products, and how will you get them to r...2020-10-1633 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners13. Market Research with Amanda Claesens - Part TwoWhat do data visualisations, practical steps for consuming market research data and learning from 'negative feedback' have in common? The second part of our Marketing Meander with Amanda Claesens of course! We hope you all managed to listen to Part One, if not, hit the link subtly included in this sentence, and then join us back here for Part Two!If you would like more detail on Amanda's work, check out ACE Market Research, or follow Amanda on Twitter. --- Send in a voice message: ht...2020-10-1445 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners12. Mini Meander 5 - How much of your job is spent doing you job?Do you know how much time you spend fulfilling the key functions of your job? Do you know how much time you need to spend on these key functions? How much time is spent on less productive, or unrelated areas? How much time do you spend working on tasks which you aren't best placed to complete in an optimal way, tasks that someone else might be best to complete?If you haven't done this already, you'd probably be surprised how you actually spend your time every day, or every week of every year!Do you...2020-10-1106 minMarketing Meanders: The Marketing Podcast for Marketers and Small Business Owners11. Market Research with Amanda Claesens - Part OneWhat is market research? How much does it cost? When should you use it? How do you act on its results? We explore all these questions and more with our special guest Amanda Claesens, owner of Ace Market Research. Part Two will be coming your way soon!If you have any questions or feedback please tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.2020-10-0938 min