Shows
Copy And23: Thank You Pages & Tripwires - Funnels 101Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table. In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do with that moment matters.I walk through how to turn a simple thank you page into a strat...
2026-02-0909 minCopy And22. Opt-in Page Copy - Funnels 101Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job.I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educate, sell.Your opt-in page is the bridge between attraction and education. It’s designed to move someone from problem unaware to problem aware and earn e...
2026-02-0210 min
Talk Copy to Me | Content + Copywriting Podcast7 Copywriting Predictions for 2026 You Need to HearCurious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise. And I'm so tired of all the noise.That's why, in this episode of Talk Copy to Me, I'm joined by four other experienced copywriters to share our 2026 copywriting predictions with you. We're not just guessing here; we're recognizing patterns from our actual client work and what we see people sharing on social media.You'll hear f...
2026-01-2824 minCopy And21. How Funnels Work In Small Businesses - Funnels 101I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels including:A fun funnel vocabulary lessonWhat goes into a funnelWhat copy your funnel needsThe goal of a high-performing funnelIn the next few episodes, I'll break down each stage of the funnel so that you can write your copy while you listen along! Class is in session, you comin'?...
2026-01-2611 minCopy And20. Reengaging an Abandoned Email ListIn this episode I talk about what to do when coming back to an abandoned email list. We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But how you comes back, too. Listen in to hear my favorite ways to reengage your list. Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to...
2026-01-1909 minCopy And19. How AI Is Messing With Your SalesI don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages. In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alignment with how people actually think. Key points covered in episode:The stor...
2026-01-1210 minCopy And18. How To Talk About Money On Your Sales PageTalking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it cost to work with you?” is, “It depends.”.Key Points Covered in This Episode:Where to put pricing on your sales pageHow to align with sales psychology when discussing priceWhat to do if you’re selling a service that doesn’t have one distinct priceConnect with me: Instagram...
2026-01-0514 minCopy And17. 3 Key Sections to Add to Your Sales Page in 2026Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience. Key Points Covered in This Episode:What is a sales page, and what’s the difference between that and a services page or opt in pageThe three key areas you can alter to make more sales from you sales pageWhy these three areas are vital to your conversion rateHow to write your own sales copy so that it convert...
2025-12-2918 min
GOALBUSTERS - Productivity TipsWhy Great Copy Starts with Your Sweet, Sweet Brain in Just 7 Minutes with Sam BurmeisterCopywriter Sam Burmeister shares how small business owners can write copy that sounds like them but converts better. Learn how to use your “sweet, sweet brain,” connect with your audience in a trust recession, and use AI wisely—all while boosting productivity and sales in just 7 minutes. https://getresultsology.com/podcast/samantha_burmeister/
2025-12-2413 minCopy And16. Should Service Providers Put Pricing On Their Sales Pages?Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists.Connect with Candice Coppola:WebsiteSocial mediaThe Power in Purpose PodcastConnect with Ceels Lockley:WebsiteSocial mediaMap out your free Offer Line UpConnect with Renee Bowen:WebsiteSocial MediaTried & True With a Dash of Woo PodcastConnect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more.
2025-12-2214 minCopy And15. Copy On Demand: Behind the Scenes & What Clients Are SayingThinking about joining Copy On Demand?When you join, you will:Grow your confidence in your copy and your salesLearn what makes great copy while writing it for your own businessConvert more now, and over timeIn this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay, and the biggest wins they've gotten while being a member....
2025-12-1515 min
Empire Secrets of Digital Marketing with Mariana HenningerThe Simple Sales Page Structure That Attracts Better Clients with Samantha Burmeister | Ep. 121Text me!If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one.In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our copy can do the exact same thing to dream clients when we overload the page with the wrong details or way too much pain.We g...
2025-12-1140 minCopy And14. What NEEDS To Go In Your Copy (and What to Leave Out)In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better.You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language into copy that builds trust, connection, and sales.We cover the practical side of collecting feedback, the psychology behind why your audienc...
2025-12-0816 minCopy And13. Beat the Trust Recession with Copy That Connects with BuyersEveryone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market.In this episode, I break down what the trust recession really is, how we got here, and how service-based businesses can create a trust renaissance using human-first, psychology-backed copy. If sales feel slower, buyers need more reassurance, or your audience seems harder to move, this episode shows you exactly how to rebuild trust and increase conversions in a changed marketplace.Key Points Covered in This Episode:What people actually me...
2025-12-0118 min
Modern Direct Seller PodcastE264: Copy That Sounds Like You, But Converts Better with Samantha BurmeisterIn this episode of the Modern Direct Seller Podcast, we chat with Sam Burmeister, founder of Nomad Copy Agency, about writing copy that sounds authentic while driving conversions. Sam shares her background in sales leadership, her journey from corporate to copywriting during the pandemic, and why sales psychology is the foundation of effective copy. You'll learn practical strategies for infusing personality into your emails and sales pages, how to use AI as a tool (not a crutch), and more.You can connect with Sam on Instagram or LinkedIn, or visit her website. She's offering...
2025-11-2530 min
Six Figure Brand®How Brand Strategy Supports Every Contractor You HireBrand strategy doesn’t just help your designer. It impacts everyone you hire in your business. In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How does brand strategy help you do your job better?From systems and client experience to copy, SEO, photo shoots, social media, and paid ads, you’ll hear exactly how a clear brand foundation becomes the playbook your whole...
2025-11-2527 minCopy And12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert.Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. We dig into why “making it prettier” doesn’t fix conversion issues.Key Points Covered in This EpisodeWhy pretty sales pages don’t automatica...
2025-11-2413 min
Bon Voyage Besties: Travel and FriendshipEpisode 39: Digital Nomad Lifestyle Tips: Balancing Work and Travel with Sam BurmeisterIn this episode of Bon Voyage Besties, hosts Rachel and Rosa chat with Sam, a digital nomad and entrepreneur, about her journey from a traditional job to building a successful copywriting business while traveling the world. Sam shares insights on balancing work and travel, finding community as a digital nomad, and the challenges of working remotely. The conversation also explores top destinations for digital nomads, tips for aspiring travelers, and the importance of being comfortable with solitude. Sam emphasizes that time is a precious currency and encourages listeners to embrace their wanderlust without waiting for the perfect moment. You...
2025-11-2147 minCopy And11. How to Hire a Copywriter (And When a VIP Day Makes Sense)Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.”So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project or retainer. If you want copy that sells (and sounds like you), this episode will save you time, money, and a lot of second-guessing.What You’ll Learn:The...
2025-11-1712 minCopy And10. How I Became a Digital Nomad CopywriterCurious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours a week while traveling the world, and what shaped my approach to sales, copy, and client work along the way.Key Points Covered in This Episode:My background in corporate sales and how it shaped my copywriting skillsHow travel, freelancing, and early missteps led me to copywritingWhy VIP Days became my favorite way to wo...
2025-11-1012 min
Kiss My Aesthetic PodcastCopywriting in the Age of AI with Nomad CopyRomanticizing the digital nomad life? Sam Burmeister breaks down what it takes to travel to 80+ countries, and still create stellar content for your clients. Get the inside scoop on how travel hones your creative edge, why AI will never have your taste, and the little-known tricks that make your brand unmistakable— no matter where in the world you're working. Tune in for digital nomad confessions and conversion copywriting secrets. Sam Burmeister writes high-converting copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts better! ------------------------ In today's episode, we cover the fo...
2025-11-0437 min
Shiny New Clients!The 4 types of buyers your sales page must speak to (with Samantha Burmeister)There are subconscious drivers that make people buy, and the more you know about sales-psychology the more clients you're going to get online. If you rely on email marketing, social media, or a website to get leads-- You need to use the copywriting tactics inside this episode.Today on the pod, I’m joined by Samantha Burmeister of Nomad Copy—my personal copy coach and a genius when it comes to sales psychology and buyer archetypes. She’s here to demystify the word “copy” and show you what actually needs to be on your sales page if you...
2025-11-0321 minCopy And9. How to Write High-Converting CTAs That People Want to ClickHow to Write Sales Pages Part 4If your sales page visitors don’t know where to click (or don’t want to), they’re not buying. In this episode of Copy And, I’m breaking down why calls to action matter so much, where most service providers go wrong, and how to write CTAs that feel clear, compelling, and easy to say yes to.Key Points Covered in This Episode:What a call to action actually does on a sales page or websiteWhere to place CTAs for maximum visibility and conversi...
2025-11-0315 minCopy And8. Writing Above the Fold Sales Page Copy That ConvertsHow to Write Sales Pages Part 3Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less.Whether you’re writing a sales page, opt-in page, or full website, these above the fold tips are essential for making sure your most valuable real estate actually works for...
2025-10-2713 minCopy And7. How to Write Attention-Grabbing Sales Page Headlines That ConvertHow to Write Sales Pages Part 2Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying.In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I look. I’ll show you how to write scroll-stopping headlines that guide your reader, highlight transformation, and make it easier for t...
2025-10-2011 minCopy And6. What Goes Into a High-Converting Sales Page (and What to Leave Out)How to Write Sales Pages Part 1In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages.I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers to high-ticket services, I walk through the core structure every sales page needs and how to write for different buyer types. The goal is simple: write what your audience actually needs to hear.Key Points Covered in This Episode:What elements every high-converting sales page needsWhy sales page...
2025-10-1320 min
Millionaire UniversityStart a Copywriting Business from Anywhere in the World and Live as a Digital Nomad | Sam Burmeister#620 Ever wonder how you can turn words into revenue while working from anywhere in the world? In this episode, host Brien Gearin sits down with Sam Burmeister, founder of Nomad Copy Agency, to unpack her journey from sales professional to globe-trotting copywriter. Sam shares how reading The 4-Hour Workweek sparked her entrepreneurial path, how she transformed a travel blog into a thriving copywriting business, and why service providers need messaging that actually converts. She dives into building a membership program that now makes up half her revenue, the power of writing in client voice, and her approach to balancing...
2025-10-0844 minCopy And5. Why Your Offer Isn’t Selling: Signs You’re Too Close to Your MessagingIf your offer isn’t selling the way you expected, your messaging may be working against you. In this episode of Copy And, I’m breaking down the subtle clarity gaps that show up when you’ve been too deep in your own copy for too long. You’ll learn the most common signs that you’ve lost the plot on your core message (like rambling pitches and endless tweaks) and simple ways to step back and regain clarity. Clear copy beats clever copy every time.Key points covered in this episode: Why offers stop sellin...
2025-10-0609 minCopy And4. The Problem With Pain Point Marketing in Your Copy (and How to Fix It)Pain-point-heavy copy has been the default in online marketing for years, but it can leave your audience feeling stuck instead of inspired. Your people want to hear about their potential, not their pain. In this episode, I talk through why leading with pain falls flat, how sales psychology supports writing for potential, and how to shift your copy toward transformation without losing clarity or conversions. Key points covered in this episode:Why pain point marketing can backfire in your copyWhat your audience actually needs to hear to feel confident buyingHow to write transformation-focused copy t...
2025-09-2915 minCopy And3. Sales Psychology for Copywriting: How to Write Copy That ConvertsSales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for. In this episode, I walk through the core psychology behind writing copy that converts.Key points covered in this episode:How buyer psychology influences every purchasing decisionThe role emotion and logic play in high-converting copyPractical ways to apply sales psychology to your emails, sales pages, and CTAs...
2025-09-2219 minCopy And2. Content vs Copy: What’s the Difference (and Which One Your Business Actually Needs)Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one you actually need to hit your business goals (and stop guessing).Key points I cover in this episode:The functional difference between content and copy and why both matterWhat content is designed to do vs. what copy is responsible forHow to decide if you need to hire a content writer or c...
2025-09-2207 minCopy And1. Welcome to Copy And: A Podcast for Copy that Converts BETTERWelcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation.I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.I’m sharing how sales psychology, buyer behavior, and real-world experience shaped the way I approach copywriting today. Tune in for real talk about sales pages, ethical ur...
2025-09-2208 min