Shows
Little TalksThat's a wrap on 2025For our last episode of the year, Sam and Roop take a look at Little Talks numbers, Spotify wrapped-style! Questions asked and answered:What was their total watch time on YouTube?Which month performed the best?What were their top topics?What were their top 3 episodes by streams?Which European country are they most popular?And more!We would also like to thank all of you for listening. It really blows our minds that you voluntarily spend time with us every week, so thank you.It's been a great year at Littlefield Agency, and 2026 is...
2025-12-2215 min
Little TalksTrent-a-palooza IV: AI data, B2B e-commerce and big companies, small teamsIn our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing.Among the gems dropped this episode:“Data makes you fast, your gut keeps you right.”69% of B2B businesses cite bad data as their biggest barrier to fully leveraging AI.89% of B2B customers plan to use AI tools...
2025-12-1228 min
Little Talks"The One Where They Talk About Zero-Click Search"Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search.What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any websites. Around 60% of all searches result in zero-click as of to...
2025-12-0319 min
Little TalksThankfulIt’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for.It’s a short but sweet write up, too! : )Have a great holiday weekend and we’ll see you next week.— Sam, Roop, Chelsea and ClaudiaTell us what you think!
2025-11-2510 min
Little Talks'Tis the season for planningThis week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works.Speaking of planning, that's the real topic on this episode of Little Talks! Planning season (September through November-ish) isn’t just filling out calendars, it’s aligning business goals with media, content, and campaign priorities for the year ahead. And the best plans start with a look back. What actually worked vs. what just looked good on paper?We find that...
2025-11-2015 min
Little TalksOpenAI, PayPal, and the future of e-commerceSam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal's new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall.Starting next year, products from PayPal merchants will appear in ChatGPT’s search results across categories like fashion, home improvement, and electronics. Shoppers will be able to browse and buy directly within ChatGPT using PayPal or Venmo, with natural, personalized conversations that adapt to individual tastes, budgets, and past behavior. Could this partnership shift online shopping aw...
2025-11-1218 min
Little TalksNavigating OpenAI’s new ChatGPT-powered browser, AtlasWe're back with another AI-driven topic this week, agentic browsers. Specifically, after two weeks of using it, we give our thoughts on OpenAI's new Atlas browser.Agentic browsers (browsers with integrated AI agents that can autonomously perform tasks by navigating and interacting with websites on a user's behalf) are here, and Roop says they have the potential to change the way we interact with the internet forever.Instead of just showing web pages, these new browsers, like OpenAI’s Atlas (currently available to OSX users only), Perplexity’s Comet, are built to understand, plan, and act...
2025-11-0518 min
Little TalksAre AEO / GEO new strategies, or just an evolution of SEO?This week, Sam and Roop dive back into a hot topic, AI and SEO, to answer the question, “Is SEO for AI engines really something new?”Spoiler alert: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) aren’t entirely new strategies, they’re really evolutions of SEO. Google has confirmed that traditional SEO principles are still the foundation for gaining visibility in AI-driven answer engines. When users ask questions, AI systems don’t just find one article with a matching title. Instead, they break the query into smaller, related questions and then pulls the best, most credible s...
2025-10-2920 min
Little TalksTop 3 marketing trends for 2026 (and yes, they involve AI)Sam and Roop are back this week with a quick look ahead to 2026, where it’s pretty clear that the biggest marketing shifts will build on what defined 2025, AI-assisted tools becoming more sophisticated and in more widespread use. The difference now? We’re moving from experimentation to execution. The future is here.If 2025 was about learning to use AI, 2026 will be about proving it can actually deliver.So join the gang as they discuss three of the marketing trends they think will define 2026, including AI getting practical, AI ethics becoming a brand differentiator, and the rise...
2025-10-2222 min
Little TalksThe true value of partnering with an independent marketing agencyIt's been a busy few weeks for the agency, that included client visits in Pennsylvania and Kentucky. This week, the gang is back together and recording for the first time in nearly a month! The topic? Why working with an independent marketing agency can be a smart move for brands. Bigger isn't always better, and the group discusses what that means for your business.For one, direct access to senior talent means there’s no “B team.” Clients work directly with the experts, the people making the big decisions and doing the creative work. That kind of partne...
2025-10-1522 min
Little TalksNew email marketing hotness from INBOUNDWrapping up their learnings from HubSpot's INBOUND marketing conference in San Francisco earlier this month, Sam takes a breather while Claudia joins Roop on the mics once again to chat about email marketing. What's working? What's changing? What's new? Claudia and Roop recap three email marketing sessions they attended with friend of the podcast, Jay Schwedelson.From subject lines that work to formatting hacks, new stats bring clarity to what’s ahead for email marketing, including insights on:Things not to do with AIThe incredible shelf life of some emails (it’s WAY longer than you thin...
2025-10-0119 min
Little TalksSam's back! From Paris with love (and AI talk)Sam is back from his MAGNET (Marketing & Advertising Global Network) retreat in Paris, as fired up as he's ever been! He compares AI notes with Roop (still high from his INBOUND trip in San Francisco), specifically around AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and of course SEO (Search Engine Optimization) in the age of AI. What's new? What's still the same? What's next?So grab a crépe and your favorite wine (those are French things, right?) and listen in as the gang discusses the ever-changing world of AI and marketing.Next week: N...
2025-09-2420 min
Little TalksFirst impressions of HubSpot's new productsSam's in Paris (France, not Texas) this week, so Claudia steps in to join Roop at the table for a "Claudcast" continuing to cover their recent trip to HubSpot's INBOUND marketing conference in San Francisco. This week's topic: HubSpot's newly announced AI-powered products and upgrades. The duo has been able to get hands on with these in the past week and a half, and are have the 411 for you here.Marketing StudioHubSpot's new all-in-one, AI-powered campaign planning and creation workspace that helps teams create content faster, together. The idea is that through this...
2025-09-1728 min
Little TalksINBOUND 25: New location, new HubSpot products, same fantastic insightsOn this week's episode of Little Talks, Roop and Claudia are back from HubSpot's INBOUND 25 marketing conference in San Fransisco, and boy oh boy do they have updates! Everything from new HubSpot products to a new marketing playbook for the AI age called Loop Marketing, it's a LOT. Plus their favorite speakers, including Anthropic CEO Dario Amodei and friend of the podcast, Jay Schwedelson (who had a special message for Sam, since he wasn't able to go this year).So where to begin? Well, this week we just try to unpack what they saw and heard from...
2025-09-1021 min
Little TalksB2B marketing "mythbusters"On this episode of Little Talks, we tackle four common B2B marketing myths and set the record straight.First up is the idea that gated content is the only way to generate leads. While putting valuable resources behind a form can work, the hosts explain that leaning on it too heavily can actually shrink your audience and hurt your brand authority. Mixing in ungated assets—like blog posts, videos, and podcasts—helps build trust, position you as a thought leader, and keep you visible in search results. When people already trust you, they’re much more likely...
2025-08-1321 min
Little TalksMarketing gut-checks: What's still true in 2025On this week's episode of Little Talks we welcome back a frequent guest and friend, Mike Simmon from Grasshopper Mowers. Mike was in town from Kansas for his monthly HubSpot and CRM meeting with Roop, Chelsea, Claudia and Kendall and was kind enough to join Sam and Roop on the mics. The topic? What in marketing is still as true now as it was 10-20 years ago?We discuss timeless marketing truths like brand consistency and knowing your customer, tactics or trends we used to swear by but wouldn't touch now and how we use AI in...
2025-08-0639 min
Little TalksThe sound of your brand: Why audio identity matters in B2BFrom catchy podcast intros to snappy TikTok snippets, this week the gang explores why sound design is still a hidden gem in the B2B world. Roop and Sam break down what makes a memorable sonic brand—like a signature melody or audio logo—and explains how these cues can be just as powerful as a company’s visual identity, instantly setting the mood and signaling who you are, sometimes before a single word is spokenThey also discuss a common misconception that "serious" industries—manufacturing, finance, or professional services—don’t need to bother with sound branding. We...
2025-07-3018 min
Little TalksMidwest marketing: Is there a flyover bias in our industry?Sam is back this week to chat about being a marketing agency in the midwest. Is there a perceived bias for Midwest agencies compared to their larger city or costal counterparts? We discuss, as well as celebrate the strengths of Midwestern values—loyalty, authenticity, grit—and how they shape our marketing and client relationships.We believe the bias is bunk, and the perception is changing. Sam shares some stories of wins and loses that reinforce this thought. The Midwestern reputation for '“'no drama," down-to-earth collaboration and straight talk is starting to win the day. Do Midw...
2025-07-2321 min
Little TalksHiring Gen Z marketers: Culture clash or superpower?On this week’s Little Talks we’re talkin’ about Gen Z, with some insight from one of our resident Gen Z voices in the office, Claudia!Claudia tells Sam and Roop about how purpose at work matters. A paycheck is great, sure, but waking up every day to do work that actually makes an impact? That’s where it’s at. She reminds the gang that fulfillment can outweigh dollars—and for many members of Gen Z, that’s non-negotiable.We also dive into what it means to be a “digital native” that is fast to adopt new...
2025-07-0921 min
Little TalksWhen is it time for a brand refresh?Rebranding isn’t just for B2C. This week, Sam and Roop discuss when and why B2B brands should consider updating their look, messaging, or even name. From rebrand to refresh to repositioning, we go through the 'when' and the 'why' of the matter so you know if it might be time to consider making a change. We also go through some real-world B2B rebrand examples—what worked, what didn’t, and what can be learned from them.Are brand refreshes easy? Not always, but there are some data-driven strategies that can help keep everyone on the...
2025-07-0215 min
Little TalksMarketing and mental healthIt’s Wellness Week at Littlefield Agency! Following our previous episode on work-life balance, we thought this is as good a time as any to dig into strategies for preventing burnout at work, especially in high-pressure B2B marketing roles. We know not everyone can have a full week to work on their mental, physical and spiritual well being, but the gang does discuss some smaller ways that can make a difference and encourage sustainable productivity.It all starts at the top. "If the boss isn't doing it, I can't either" is the though, and bosses can su...
2025-06-2522 min
Little TalksThis man eats, sleeps and breathes mediaIt was a real meeting of the minds at Littlefield Agency last week when we welcomed MAGNET Agency partners Chris Sullivan and Bauer Fichter from Media Thesis. Capping off an all-day summit around all things media, analytics and AI, Sam and Roop were able to talk Bauer into joining them on the podcast.If you've ever met our own media and analytics guru, Chris Kizer, you have a pretty good idea of Bauer. This guy eats, sleeps and breathes media. Everything from audience personas and niche targeting to squeezing the most value for clients possible out of...
2025-06-1818 min
Little TalksLet's talk client communicationIt’s been a while, but Roop is BACK! Just in time for a busy week at Littlefield Agency. We’ve got people traveling to AI conferences, client meetings, and more. But that won’t stop Sam and Roop from bringing you a new episode of Little Talks!This week, the gang talks about client communication. Simple topic, you say? You would think so—but there’s more variety and nuance to it than you might expect! Everyone has their own preferences for communicating, ranging from email to Slack to text. We’re happy to work in whatever for...
2025-06-1122 min
Little TalksCelebrating 45 years of LA with David LittlefieldOn this week’s episode of Little Talks, we’re celebrating 45 years of LA with our founder and chairman, David Littlefield. He’ll take us back to 1980, when "Littlefield Inc." began in his home in Stillwater, Oklahoma.We’ve had plenty of ups and downs over four decades—moments where we just had to hang in there and keep pushing. Through both triumphs and setbacks, we learned that being persistent and adaptable matters more than quick success.What’s kept the agency going for 45 years? David says it’s simple: hire the best people, keep hustle on busi...
2025-06-0425 min
Little TalksHas AI-based search already killed traditional search and SEO?On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your content.Users are increasingly moving toward AI-powered search tools and features, changing their traditional search behavior. It's not just social media platforms like TikTok that Google has to worry about, AI-powered search is everywhere. Even on—wait for...
2025-05-2121 min
Little Talks50% genius, 50% guesswork: Welcome to A/B testingOn this week's episode of Little Talks, Roop is back from NYC and Brandon jumps back into the studio again to cover for a traveling Claudia. After a week off, Sam and Roop discuss A/B testing for various marketing efforts from display ads to emails. They chat about how what you think you may know isn't always what is real, and why it's important to have a hypothesis going into testing.A/B testing is like having a friendly marketing competition right in front of your eyes! You take two versions of your content and let...
2025-05-1420 min
Little TalksAI is changing how personas are createdThis week, Sam and Roop talk AI—a fan favorite topic—from a new angle: persona research and creation. What are personas? Personas are made-up characters that represent different types of customers, based on real data around things like their age, job, goals, challenges, hopes, desires, etc. They help marketers understand who they're talking to so they can create content that connects. Good stuff.And while AI is not a 100% replacement for human-based interviews and input (far from it!), it can speed up some parts of the traditional persona process that used to take months.So j...
2025-04-3019 min
Little TalksBrand consistency across B2B touch pointsSam and Roop return from Easter break with a few shout outs and a great reminder topic—brand consistency across touch points. When it comes to building a strong B2B brand, consistency isn’t just a "“"nice to have"—it’s essential.From your website and social media channels to sales decks and email campaigns, presenting a unified brand experience builds trust and credibility with your audience. When your visuals and messaging are in sync, it helps avoid confusion with prospects and positions your brand as reliable, professional, and worth doing business with.But the benefi...
2025-04-2314 min
Little Talks20 years of creative change with RoccoOn this week's episode of Little Talks, Sam and Roop are joined by our Creative Director, Mike Rocco, who celebrates a career milestone this week—20 years at Littlefield! Rocco has seen it all, including some pretty seismic changes in how marketing has evolved. He shares stories from his career and two decades at Littlefield you won't want to miss. Plus, Rocco gives some insights around AI and what's next for creatives, agencies and their clients.Are there tears? Maybe a few (but they're the good kind).So join the gang as they go down memory la...
2025-04-1631 min
Little TalksAdapting to B2B marketing technology trendsSam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it’s a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with your audience.Working with a media group like ours gives you access to stronger, more affordable solutions across a wider range of channels. And of course, it wouldn’t be a Little Talks episode without mentioni...
2025-04-0921 min
Little TalksWhat’s the difference between digital & content marketing?After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They’re often used interchangeably, but they’re not the same thing. Think of it like this: digital marketing is the ad you see—a banner, a pre-roll video, or that paid search link at the top of your Google results. It’s often backed by media dollars and designed to drive immediate action: click, watch, download. Content marketing, on the other hand, is what you read or listen to—a blog in your feed, a vid...
2025-03-2620 min
Little TalksA/B testing and optimization for B2B emailsIn this episode, we're diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throughs, conversions, etc.—to figure out which tweaks make the biggest impact.We also discuss the magic of audience segmentation and how tailoring your emails (think personalized vs. generic messaging) can totally up your game. And...
2025-03-0521 min
Little TalksLeveraging inbound content for B2B successIn this episode of Little Talks, Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out!The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating inbound content to address them, can drive ongoing success.It’s all about meeting your customers where they are as people, and not constantly hitting them with the hard sell. Whether it's th...
2025-02-2615 min
Little TalksSuper Bowl LIX ad recap: The good, the bad and the uglyIn this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body horror?!) campaigns, they shared their takes on which brands scored and which ones fumbled the opportunity.Want to see all the ads they mention that you might have missed? USA Today uses their Ad Meter system to rank all 57...
2025-02-1128 min
Little TalksReimagining B2B brandingWelcome back to another episode of the podcast! This week, we’re celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work. Happy, motivated people create outstanding results, and that’s a key ingredient to who we are as an agency.Our one-word motto is "reimagine", but what does that actually mean? Reimagining for us is all about pushing boundaries, exploring new possibilities, and ap...
2025-02-0522 min
Little TalksThe power of micro-moments in B2B marketingIn this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing.Micro-moments matter because of the ongoing shift in buyer behaviors. With digital access at our fingertips, decision-makers rely more than ever on real-time, relevant information. Providing content that meets the needs of target personas at these moments is es...
2025-01-2917 min
Little TalksThe ethics of AI in B2B marketingJoin us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day.We’ll also chat about how marketers can lean in against the incoming flood of AI content to standout with their own authenticity.Plus, which delivery pizza chain is best? The votes are in and we...
2025-01-2218 min
Little TalksPodcasting: Boosting B2B brand awareness, one episode at a timePodcasting is one of our favorite topics. It’s the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It’s also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify.This week, Sam and Roop discuss updated stats about podcasting’s popularity and marketing impact, as well as thoughts on how podcasting could be a marketing savior for B2B brands entering a landscape crowded...
2025-01-1517 min
Little TalksWelcome back to a new season of Little Talks!After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull.First, let’s talk about some new faces! We’re excited to welcome Becca Barnard, stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing team, and we couldn’t be more excited to have her on boa...
2025-01-0917 min
Little TalksTrent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of MarketingIn this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks...
2024-12-1841 min
Little TalksMarketing to a blue-collar B2B audienceThis week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.Next week, we close out 2024 on a high note with our mu...
2024-12-1113 min
Little TalksLo-fi content FTW: Why simplicity resonatesThis week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It’s affordable, accessible, and shockingly effective, with lo-fi videos boasting double the engagement rates of their high-fidelity counterparts.Lo-fi content creates stronger community connections, expands reach by 30%, and invites audiences...
2024-12-0414 min
Little TalksWin high-value customers with Account-Based MarketingThis week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly...
2024-11-2020 min
Little TalksB2B marketing during the holidaysWhile the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays.The main take away? Showcase your appreciation for your customers and employees in personal and genuine ways. It'll help strengthen relationships, and lays the groundwork for a dynamite 2025. Even small gestures can go a long...
2024-11-0613 min
Little TalksIs content still king?Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here’s the kicker—most top-performing content isn’t brand new, it’s remixed.And if you’re...
2024-10-2418 min
Little TalksMeet your next customer on TikTokSam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform—TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.In this episode the gang channels their notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand's secret weapon for meeting your next customer. Spoiler alert: it's not about recycling your old content! TikTok cr...
2024-10-1618 min
Little Talks2025 Planning: What's next for B2B marketing?It’s that time of year again—2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead. They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting them to participate instead of just pushing messaging at them.Littlefield’s own Ditch Witch: Beyond the Moon, is a great example of a tool for...
2024-10-0920 min
Little TalksHubSpot's INBOUND24 recap: Part 2This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Hulver—got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference.Joy goes into influencer marketing, where she introduces the concept of “narrative transportation,” showing how consumers connect with influencers on a personal level. The crew touches on some marketing trends like SEO and shifting search trends. For instance, younger audiences are turning to TikTok and ChatGPT instead of t...
2024-10-0223 min
Little TalksHubSpot's INBOUND24 recap: Part 1The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot’s annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot’s newly released “Breeze”—a tool to help marketers tackle complex tasks with ease.Beyond the sessions, we had the chance to reconnect with clients and industry peers (including our good friend Jay Schwedelson)! As we continue to unpack all that we learned, stay tuned for our upcoming debrief wi...
2024-09-2419 min
Little TalksINBOUND24 preview: HubSpot’s annual marketing shindigAs Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda covering B2B marketing trends, harnessing AI in the workplace, content strategies, email marketing, and more.With an impressive line-up of speakers, including podcast favorite Jay Schwedelson and none other than Deadpool himself, Ryan Reynolds, this year's INBOUND promises to...
2024-09-1114 min
Little TalksSpecial Guest: B2B photographer John AmatucciAs we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who’s been capturing amazing shots with us for 20 years! In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industrial equipment. He also dives into how AI is shaking up the photography game—not as a competitor, but as a powerful tool that boosts creativity and efficiency.Curious to see more of John’s work...
2024-08-2822 min
Little TalksThe state of AIIt’s been a while since we chatted about artificial intelligence. For well over a year now, we’ve seen both the positives and negatives of this rapidly growing technology. But where do we stand in mid-2024? This week, Roop and Sam talk about where we’ve been, where we’re going, and how we use AI ourselves—and possibly how you might use it for your B2B brand.We also cover new players in the game, from Apple to Google. AI is more than just ChatGPT, and it’s more than just a tool to do your home...
2024-08-2124 min
Little TalksHow to navigate B2B marketing during an election yearAs we are getting closer and closer to the upcoming election, we thought we would discuss perceived marketing challenges we often hear. With some handy charts and graphs, Sam explains how brands need to be more strategic with their timing and placement during election seasons, making sure that their messaging remains relevant.Since the 2016 presidential election, digital ads have become a staple in political campaigns, leading to significant increases in competition and costs. This trend continued in 2020, with political ad spending reaching a staggering $8.5 billion. The steady flow of political dollars into the market often starts bidding...
2024-08-1316 min
Little TalksIs content marketing worth it for B2B brands?This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work?Our short answer: Yes!Today’s B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they’re well-informed about a product or service. B2B sales cycles can also be long and complex, with multiple decision-makers involved. Content marketing can help you stay top-of-mind with your prospects throughout their buying journey, providing them with valuable information and...
2024-08-0719 min
Little TalksMarketers rejoice! Google cookies live!In this week's episode, Sam and Roop dive into everything from the bittersweet farewell to our summer interns to the surprising news from Google. Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok that went viral with over 92,000 views! As they head off to new adventures, we can't help but feel a mix of pride and a touch of sadness. It’s been a fantastic summer with these bright minds adding a fresh perspective to our work. But, let's get real, Google did WHAT?? The unexpected decision to keep third-party cookies...
2024-07-2417 min
Little TalksPodcasts: The silver bullet of B2B content marketingSam and Roop are back for another episode after an eventful Fourth of July weekend! In the midst of summer, it's wonderful to take a break and spend time with friends and family. Here at Littlefield, the busy summer makes those moments of relaxation even more cherished.This week, we’re diving into the world of podcasting and its critical role in bettering your B2B content marketing. Podcasts are incredibly versatile, serving as a foundation for video, text, and social media content, ultimately maximizing your content reach and engagement (just like this blog post!). Sam and Ro...
2024-07-1014 min
Little TalksStretching your B2B marketing dollarSam and Roop are back, fresh from another great week of employee wellness activities during Littlefield Agency's annual Wellness Week. And they have a topic every marketer won't want to miss.This week the gang covers how to make the most of your marketing budgets with some tweaks and adjustments to get you through the lean times. From finding and focusing on high-impact ROI channels, to leveraging your analytics and evergreen content to their maximum potential, there's something for everyone in this week's episode.Tell us what you think!
2024-06-2620 min
Little TalksUnlocking the potential of ChatGPT 4o for your B2B brandSam's back for an exciting week at LA to welcome our three awesome LITerns—Lauren, Tatum, and Careena —who are already bringing fresh energy to our team. They’ll be handling our TikTok content and design projects. We also celebrated 44 years of Littlefield Agency and welcomed our newest member to the team, Kendall Keylor! On this week's episode, Roop and Sam talk about the new features of ChatGPT 4o. The latest updates are a game-changer (and are also free for everyone), offering multimodal capabilities that allow the AI to process text, images, and even voice inputs. You can now use...
2024-06-1117 min
Little TalksVanderpump Marketing Rules: Part 2Sam’s still gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part two of a special two-part episode of Little Talks, where we discuss Bravo’s hit reality program and the marketing angles seen on the show.This week:Scandoval!Ariana MadixLisa Vanderpump’s geniusBravo’s cross-promotional empireAnd if you need to catch up, here’s Part 1!So, check out this week’s episode as we break down the cast, their various businesses, and marketing opportunities. Then come ba...
2024-06-0527 min
Little TalksFinding work-life balance for B2B marketing prosIn this week’s episode, Sam and Roop discuss the importance of finding a work-life balance for marketing pros, something we’re pretty passionate about at Littlefield Agency (we even won an Ad Age award for it!).Tell us what you think!
2024-05-2225 min
Little Talks🚨 Special Guest Alert: Brian Pappas Speaks!We’re stoked to have Brian Pappas joining us in our Tulsa studio this week!Many Littlefielders go way back with Brian from our days working together when he was with our media partner down in Dallas. These days, he’s rocking it as the Director of Paid Search at Moroch Agency. Brian sat down with Sam and Roop to chat about our impending cookieless future. Plus, he dropped a fun fact about himself you won’t want to miss!Brian’s a pro’s pro when it comes to paid search, and we’re super thankf...
2024-02-2831 min
Little TalksNotes From A B2B Salesman: Scott LoydThis is it! Our 100th episode (!) of Little Talks, and what better way to celebrate than with a special guest AND announcement that Littlefield Agency has been named one of Ad Age's 50 Best Places To Work in 2024! Truly an honor. See how we celebrated here.Our guest this week and Sam go way back (they used to be neighbors!). Scott Loyd is a partner and head sales honcho at Innovative Technology Solutions LLC. ITS specializes in CRACK (no really, listen to the podcast to hear what that actually means), and this...
2024-01-2426 min
Little TalksLinkedIn Tips To Enhance Your B2B FollowingWelcome back to another edition of Little Talks with Littlefield Agency, where Sam and Roop discuss your latest and greatest B2B digital marketing trends and tips. We love this time of year as we gather with clients, and wrap a wonderful 2023 before gearing up for the new year. Roop and Sam have really focused on […]Tell us what you think!
2023-12-0616 min
Little TalksWhy B2B Marketing Is More Like B2C Than You Probably ThinkWelcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam discuss B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. During our time off, we not only ate great food, but we also recharged. We can’t believe it’s the last full week of […]Tell us what you think!
2023-11-2917 min
Little TalksWhat In The World Is Going On At OpenAI, And Should You Be Worried?Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam chat about all things digital marketing and what it means for your B2B business. This week, we keep it short and sweet—less than 10 minutes—as we cruise into Thanksgiving break. We know you’re already in that holiday state of mind! […]Tell us what you think!
2023-11-2010 min
Little TalksNo One Is Reading Your B2B Content (And How To Change That)Welcome back to another edition of Little Talks with Littlefield Agency! We were off last week, and it’s good to be back. Roop had a fantastic vacation at Disney World, and Sam is excited to announce that we have landed Magni America as a new client! They’re another great B2B manufacturing brand joining our amazing […]Tell us what you think!
2023-10-2616 min
Little TalksIt’s Media Planning Season, Are You Ready?Welcome back to another edition of Little Talks with Littlefield Agency, where we talk all things digital marketing so your B2B business stays ahead of its competition. Before diving into this week’s topics, we’d like to announce Sam was named the 2023 Family-Owned Small Business of the Year by the Tulsa Regional Chamber. His vision […]Tell us what you think!
2023-08-2419 min
Little TalksChatGPT Hits Some Growing PainsWelcome to another edition of Little Talks with Littlefield Agency. Roop and Sam call this week’s edition “unplugged,” given that Brandon’s at a video shoot for American Augers and Trencor in Ohio. We went old school today (with no video), but it’s all good because we’ll be back in action next week with our normal […]Tell us what you think!
2023-08-1611 min
Little TalksMeta: AI Chatbots and AR GlassesGood morning, and welcome back to another episode Little Talks with Littlefield Agency! Roop and Sam are thrilled to announce that Philip Yong will be starting as a new developer here at the agency tomorrow. While Philip makes his grand entrance, Allie Putnam, our summer LITern, will, unfortunately, be leaving us Friday as her internship […]Tell us what you think!
2023-08-0321 min
Little TalksWhat In The World Is Going On At Twitter (er, X)?Welcome back to another edition of Little Talks with Littlefield Agency. Sam returns from his quick day trip to Atlanta after an excellent meeting with a prospect, and Roop and the LA team had a great day at the office with Mike from Grasshopper Mowers. Speaking of which, we’d like to wish Mike’s wife, Chelsea, […]Tell us what you think!
2023-07-2719 min
Little TalksSocial Media Marketing Most Influential For B2B?Welcome back to another edition of Little Talks with Littlefield Agency. Steve Roop, Sam Littlefield and Emma Tuttle talk all things digital marketing here in Tulsa, Oklahoma. Emma Tuttle is our second LITern and is wrapping up her second last week at the agency! She is a senior at THE University of Oklahoma studying advertising […]Tell us what you think!
2023-07-2017 min
Little TalksMeta’s Twitter Clone Is HereOn behalf of Littlefield Agency, we hope you had a wonderful and safe Independence Day with family and friends! It was a great long weekend here in Tulsa, and Roop and Sam are back at it again as we officially kick off the newest digital marketing trends. We know you’re in that vacation and Fourth […]Tell us what you think!
2023-07-0612 min
Little TalksLinkedIn, Facebook Get Algorithm Updates (For Better and Worse)Welcome back to another episode of Little Talks with Littlefield Agency, where you will find a refreshed and sanity-restored Roop and Sam after nearly one week without power! We thank the project management/client engagement ladies for letting us crash their side of the office on this week’s episode of our podcast. A very special happy […]Tell us what you think!
2023-06-2917 min
Little TalksApple Debuts ‘Vision Pro’ AR Headset (And Its Huge Price Tag)Welcome back to another week of digital trends with Littlefield Agency. Your hosts, Sam Littlefield and Steve Roop, go live from the open area of our agency instead of the usual podcast studio. We encourage you to watch the video below to get a taste of our space and, of course, some of the personality […]Tell us what you think!
2023-06-1520 min
Little Talks43 Years of Littlefield Agency, Plus YouTube and LinkedIn TalkIt’s a VERY big week as we celebrate our 43rd year in business. David Littlefield had a vision on June 5, 1980 and little did he know at the time that his son Sam & today’s amazing team at Littlefield Agency continues building upon that foundation & vision nearly a half a century later. We […]Tell us what you think!
2023-06-0722 min
Little TalksWhat Does Gen Z Think About AI?It’s a big week on the podcast! Not only is Sam back and in action, but we welcome Chelsea’s sister, Aimee Maasch, back almost one year after her podcast debut. Aimee is in town visiting Chelsea and fam, so she stopped by Littlefield Studios to talk about AI, and her take on it from a […]Tell us what you think!
2023-06-0120 min
Little TalksThe Potential Risks of AI Hallucinations and Twitter’s Username Purge Is HereWelcome to another edition of Little Talks from Littlefield Agency––live from Tulsa, Oklahoma! Roop and Sam discuss your latest digital trends before we take next week off. That’s right, Roop is in NYC, and Sam’s wife is giving birth to their second kiddo! Listener, we will miss you. But don’t worry (or do)! The following […]Tell us what you think!
2023-05-1018 min
Little TalksKey Takeaways From MAGNET Advertising ConferenceWelcome back to another episode of Little Talks with Littlefield Agency! Where we talk about zero digital trends today…What?! That’s right (kind of). Sam is refreshed, reinvigorated, and back in action in Tulsa after last week’s MAGNET (Marketing & Advertising Global Network) meeting in Park City, Utah. He recaps his meeting in this week’s 23-minute […]Tell us what you think!
2023-04-2022 min
Little TalksIs Print Still Relevant? (Chelsea Edition)Welcome to another Chelsea Edition™ of Little Talks with Littlefield Agency! “The Wall” from last week’s podcast has been revealed! See the results (and Sam’s secret) below. This week we talk non-digital media trends with Account Strategist, and former podcast co-host, Chelsea Clement! Special shoutout to John Maasch from Madison, Wisconsin for providing the subject […]Tell us what you think!
2023-03-1519 min
Little TalksMeta Verification and The Supreme Court Learns About The InternetWe are a day late, and we know it! It’s a busy week in the land of Littlefield Agency, but we are cruising and loving every second of it. Roop, Sam, and Rocco kicked off a great two-day offsite with new client OsteoCentric Technologies in Austin, Texas, earlier this week. We had a crew in […]Tell us what you think!
2023-02-2321 min
Little TalksHubSpot CRM and ChatGPT Talk With Special Guest Mike Simmon From Grasshopper MowerWe are excited to OFFICIALLY welcome Taylor Bartley to the agency as a content writer! Taylor had a great first week at Littlefield and Roop & Sam already love her—she’s a Littlefield podcast enthusiast and that is music to our ears. We apologize for the delay, but we think it’s well worth the wait. Mike […]Tell us what you think!
2023-02-1337 min
Little TalksTwitter & TikTok: What Your B2B Brand Needs to Consider in 2023Reporting live from our Littlefield Agency HQ in Tulsa, OK—Roop & Sam are back at it! Happy New Year and welcome to SEASON TWO of Little Talks with Littlefield Agency. We hope everyone had a wonderful holiday break and we’re excited to hit the ground running here in 2023. We’d like to wish a very […]Tell us what you think!
2023-01-0520 min
Little TalksMerry Christmas & Happy Holidays from Littlefield AgencyRoop & Sam are wishing you a Merry Christmas and very happy holiday season from Littlefield Agency as we wrap our final podcast of the year! My goodness this year has flown by. We can’t believe 2023 is knocking on our door. We keep it short and sweet today and do not cover any digital […]Tell us what you think!
2022-12-2116 min
Building ExcellenceSam Littlefield - President & CEO of Littlefield Agency On Building Culture, Effective Communication, and Leadership#87: Sam Littlefield is President & CEO at Littlefield Agency. They specialize in digital marketing for B2B companies—reimagining all things marketing and working with companies like Southwest Airlines, Loves, Rib Crib, BOK, Ditch Witch, & more.After completing his undergraduate degree from the University of San Diego, Sam was hired as an Account Manager at one of the world’s largest digital advertising agencies, Mirum, where he worked on the CBRE, Johnson & Johnson & Cobra Puma Golf accounts.Sam is currently a Director on the MAGNET (Marketing & Advertising Global Network) Board— a network of member agencies across five d...
2022-12-0556 min
Little TalksHappy Thanksgiving From Roop, Sam & Littlefield AgencyHappy Thanksgiving to our listeners—no doubt we are thankful for you putting up with us these last 11 months! We wish you and your families a wonderful and restful holiday break. We’d like to wish our Founder & Chairman, the one and only David Littlefield, a very happy 70th birthday tomorrow! We are thankful for […]Tell us what you think!
2022-11-2218 min
Little TalksIs Twitter The Right Play for Your B2B Brand Right Now?Sam is back from the stomach bug and Roop is back from a great day with Grasshopper! Our steak dinner was scheduled for last week, but had to be postponed due to Sam being sick. Don’t worry, we have it back on the calendar in December and you will be the first to know about […]Tell us what you think!
2022-11-1725 min
Little TalksBuilding A Brand Bigger Than Baseball: Regent Bank Chairman & CEO Sean KouplenWe hope you’re ready for the best podcast to date! Roop is back from Boston where he will dive into key learnings and takeaways over the coming weeks. On this week’s edition of Little Talks with Littlefield Agency though, we host our first outside-of-the-agency guest. Roop and Sam welcome Sean Kouplen, Chairman & CEO of […]Tell us what you think!
2022-09-1440 min
Little TalksChelsea vs. Uber, Roop Learns To Read, Sam Visits OSUWelcome back to the wild, wild west. Today’s podcast may be the craziest yet! As we wrap August and deploy September’s digital marketing trends tomorrow, we keep it (we thought) nice and chill. The joke is on Roop and Sam because today’s special guest, the one and only Chelsea Clement, comes in guns blazing! Instead […]Tell us what you think!
2022-08-3122 min
Slate Your NameSam LittlefieldEpisode #10 | Sam Littlefield (Batwoman, The Leftovers) on struggling with attending a high school for the performing arts and getting cast on a show that has personal meaning to you.
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2022-05-041h 01
Little TalksThe Importance Of SEO In Blog Titles As A Marketing CompanyWe are always preaching the importance of SEO to our clients, so thought we’d take our own advice (and a consultant’s) and hit on that to kick this episode off. Roop and Sam survived snowmaggedon and are enjoying 70 degree weather back at Littlefield Agency. Gotta love Tulsa, Oklahoma! This week we give our Super Bowl picks and without giving too much away, let’s just say our bet is on Mr. Swagger himself—Joe Burrow.Tell us what you think!
2022-02-0933 min
Forum on Religion and Ecology: Spotlights2.20 Integral Ecology, with Sam MickeyIn this week’s episodes of Spotlights, our host Sam Mickey discusses some of his work in the field of religion and ecology. While we normally put the spotlight on other academics, activists, and artists, some people have asked to hear more about the host’s perspective on things, so in this episode Sam discusses one of his books, On the Verge of a Planetary Civilization: A Philosophy of Integral Ecology (Rowman & Littlefield). Published in 2014, the questions and problems that book engages are still relevant to today’s theoretical and practical challenges for living peacefully and sustainably on Earth.
2022-02-0726 min
Little TalksSnowmageddon! Video Games! TikTok!Snowmageddon is upon us, but Roop and Sam made their way to Littlefield Agency this morning to knock out today’s recording before the fresh powder falls! We kick off today’s episode with weather talk, competitive podcasts, Super Bowl, and with the fun fact that it is Roop’s dad’s birthday today! Do we dare broach Spotify? Of course! Don’t worry, we don’t do anything crazy.Tell us what you think!
2022-02-0326 min
Little TalksPillows, Heroes, Twitter, and SpotifySam’s lack of sleep last night results in Roop leading the show. After the caffeine kicks in, both Sam & Roop give listeners an update about what’s going on at Littlefield Agency this week and cover two more digital trends.Tell us what you think!
2022-01-1929 min
Little TalksTikTok, Instagram, and World PopulationCatch up with the last week at Littlefield Agency, and hear about TikTok's next stage of world domination: food delivery. Plus Roop and Sam attempt math.Tell us what you think!
2022-01-1228 min
Little TalksLittle Talks Podcast With Littlefield Agency: We’re Back!On this (re)introductory episode, Roop and Sam give listeners an update to what’s been going on these last 18 months with Littlefield Agency.Tell us what you think!
2022-01-0716 min
INspired INsider Podcast[Top Agency Series & Spot On Series] How to Transition to the Next Generation in a Family Business with David Littlefield and Sam Littlefield of Littlefield AgencyDavid Littlefield is the Founder and Chairman of Littlefield Agency, which he started in 1980. For over 41 years, the agency has served B2B and restaurant businesses. They even have an official holiday in June every year declared by the Mayor of Tulsa. Littlefield Agency clientele includes companies like the Tulsa Airport, Francis Energy, Tulsa Health Department, Rib Crib, and more. David started the agency with hopes that it would continually evolve, launching the addition of planning and insights, the transition from traditional to digital, and many more initiatives. Sam Littlefield is the President and CEO of Littlefield A...
2021-07-2944 min
GalaxyCon LiveBatwoman Q&A w/ Camrus Johnson, Rachel Skarsten, Nicole Kang & Sam LittlefieldJoin GalaxyCon for an exclusive interview with Camrus Johnson "Luke Fox", Rachel Skarsten "Alice", Nicole Kang "Mary Hamilton", and Sam Littlefield "Mouse,"
2020-08-0946 min
The Batwoman PodcastSam Littlefield Special Interview 'Batwoman'On the Batwoman After Show Sam Littlefield joins hosts Alikona Bradford @yours_truly_alikona and Katie Kawamoto @kt_christine to discuss his experiences on the show and other upcoming projects.
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2020-04-2148 min
ComiCultureBEYOND: James Sie, Sam Littlefield, and Kate BristolKevin interviews James Sie, Sam Littlefield, and Kate Bristol.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
2019-12-0958 min
2019-10-1204 min