Shows
Mastering Tech GrowthHow Tech Entrepreneurs Can Turn Clicks into Revenue with Sam PilieroToday, Mike is joined by Sam Piliero, founder of The Moonlighters, a marketing agency helping brands scale profitably. Sam and his team break down why most brands struggle to scale their ads, and how small fixes in strategy can make the difference between them running ads that are burning cash and ads that enable firms to scale profitably. Sam explains how to use AI for marketing, work out what strategy is right for your company and which ad platforms are providing the best exposure and ROI, right now. KEY TAKEAWAYS Small changes in strategy...2025-04-0959 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionThe Best Way To Run Facebook And Google Ads In 2025Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone.Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook and Google Ads.Sam brings incredible experience to the table, having worked with Gary Vaynerchuk at VaynerMedia and Director of Marketing at BarkBox. With over a decade of experience helping DTC brands grow and scale, Sam’s here to unpac...2025-03-1144 min
How to Scale an Agency 🚀How Sam Piliero Doubled His 7 Figure Agency and Removed Himself From Client Services With 8F (Jordan Ross Interview)Want to double your business? The best way is to get out of client services.That's exactly what Sam, the founder and CEO of the Moonlighters did with us over the last year.Tune in to learn how!2024-11-0824 min
2X eCommerce PodcastThe Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your...2024-05-211h 08
2X eCommerce PodcastEx-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam PilieroIn this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering comprehensive growth strategies for brands looking to scale.We dive deep into the intricacies of media buying, exploring the critical differences between demand generation and demand capture. Sam offers practical ad...2024-05-1448 min
How to Scale a BusinessHow Sam Piliero Grew His Business The Moonlighters by Focusing on Client Retention and Mastering their ServiceHow Sam Piliero Grew His Business The Moonlighters by Focusing on Client Retention and Mastering their Service2023-04-0524 min