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Sam Sethi & Claire Waite Brown

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Creators from TrueFansCreators from TrueFansScreens, Stereotypes and StandardsYour digital world is uniquely yours – a personalized reality shaped by the mysterious forces of algorithms that decide what you see online. But have you ever wondered why your feed looks nothing like your friend's, despite similar interests?Matt Watts' fascinating podcast "Watt's On Your Screen" explores this digital divergence through conversations with people navigating their own algorithmic experiences. For independent creators like Matt, platforms supporting Podcasting 2.0 features offer exciting possibilities. The discussion explores how features like chapters, transcripts, comments, and the upcoming Alternate Enclosure tag for video create richer listening experiences while keeping content wit...2025-07-1443 minCreators from TrueFansCreators from TrueFansTime to PlanHighlighting the ways independent creators can connect with audiences and potentially monetize their work while maintaining creative control, join us this week for inspiration and practical guidance for envisioning – and manifesting – your creative potential over the next decade.In this episode, award-winning podcaster Tricia Duffy reveals how long-term planning can transform your creative life right now.Tricia tells Claire how her podcast, In Ten Years Time: How to Live a Creative Life, grew from personal voice recordings into a research-driven show that's garnered two awards in its first year. She explains her commitment to making crea...2025-07-0730 minCreators from TrueFansCreators from TrueFansPodcasting PaydayWhat makes a podcast valuable? Is it immediate popularity, or something deeper? "Every podcast you create will exist for many years to come," observes Clayton M. Coke of The Cashflow Show podcast, highlighting the lasting significance of podcasting as a medium that creates permanent records of our conversations and ideas.Clayton reveals how he uses his platform to interview business owners about their successes, failures, and personal interests, but his most compelling point centres on creator compensation – why should podcasters provide their platforms as free promotional vehicles when PR teams are being paid to pitch guests? This co...2025-06-3043 minCreators from TrueFansCreators from TrueFansFunding StorytellingThe true cost of quality storytelling.In this episode, Claire chats with Fariba Nawa, the award-winning investigative journalist behind the On Spec podcast. Fariba trains journalists worldwide to tell the stories they are personally connected to through sound, ultimately producing documentary journalism that rivals that of major broadcasters.Since launching in 2019 with Kickstarter funding, On Spec has evolved through six seasons, each with a distinct theme, including disinformation, how borders define us, and a two-year investigation into Iran's targeting of dissidents abroad. The On Spec production process involves extensive collaboration with local journalists, p...2025-06-2351 minCreators from TrueFansCreators from TrueFansVariety and Value within Independent PodcastingThe lived experience of independent podcasters is one of both liberating freedom and unique challenges. How can the TrueFans listening platform address those challenges and help indie creators keep creating?Through an interview with Joana PR Neves, host of Exhibitionistas podcast, and conversations between Sam and Claire, this episode of Creators discusses:The power of podcasting to give voice to independent creators who might otherwise go unheardHow asking for financial support for your podcast can meet listener resistance TrueFans features that help creators earn directly from listeners through streaming paymentsThe challenges of describing visual experiences in a...2025-06-1649 minFanzone from TrueFansFanzone from TrueFansFundingYou can financially support your favourite podcasters with one-off payments, monthly subscriptions, and by the minute.In this episode find out about the options you might be presented with when you click on the heart and hand icon in TrueFans.2025-05-2207 minFanzone from TrueFansFanzone from TrueFansEvents, Blogs and MerchMore about the final three tabs on the podcast show screen.2025-05-2106 minFanzone from TrueFansFanzone from TrueFansLeaderboardHow can you become the super fan of a podcast?Find out to:Gain points to climb up the leaderboard.Find listeners that you might like to follow.Find listeners in a particular country.2025-05-2004 minCreators from TrueFansCreators from TrueFansTop Picks and PausesClaire and Sam announce a brief hiatus until June 16th, sharing podcast recommendations and answering listener questions about the TrueFans platform to tide listeners over during the break.• Claire recommends "Conning the Con" by Sarah Ferris, a true crime podcast about a family turning the tables on a con man• Sam suggests "The Snap," featuring two Nashville artists navigating Bitcoin and value for value to monetize their music• Sam explains how to add TrueFans to your phone's home screen using the browser's "share" function• We reiterate that streaming sats to unclaimed shows is...2025-05-1908 minFanzone from TrueFansFanzone from TrueFansRecommendationsFind out which other shows your favourite podcasters recommend.2025-05-1404 minFanzone from TrueFansFanzone from TrueFansComments, clips and reviewsFind out how you can see all the comments, clips, ratings and reviews one podcast. has received, and how to customise your searches.2025-05-1305 minFanzone from TrueFansFanzone from TrueFansActivityThe handy place to go to find out how you have interacted with a particular podcast.2025-05-0704 minFanzone from TrueFansFanzone from TrueFansEpisodesFind out why the episodes list for a podcast might not show ALL the episodes straight away, and how to filter a search for an episode.2025-05-0605 minCreators from TrueFansCreators from TrueFansIndependent Voices: Why TrueFans Matters for CreatorsIntroducing "Creators" - a podcast built specifically for independent content makers looking to break through the noise. Hosted by independent podcaster Claire Waite Brown and TrueFans CEO Sam Sethi, this podcast tackles the three essential challenges every creator faces: discovery, interactivity, and monetisation.The launch episode establishes the show's format by featuring Claire's own podcast "Creativity Found" as the inaugural "Podcast of the Week." With nearly five years and over 120 episodes under her belt, Claire shares candid insights about her podcasting journey. Her refreshingly honest advice to "don't listen to other people's advice" cuts through the noise...2025-05-0538 minFanzone from TrueFansFanzone from TrueFansCo-listeningLearn how you can listen to podcasts with your friends in real time.Find out:What your friends are listening to.How to join them.How to find new friends and podcasts.Music: How It Is from Ketsa Music2025-04-3004 min