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Sam Winsbury

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Founders with NickFounders with NickHow to Build a Profitable Personal Brand in Just 90 Days | Sam WinsburySam Winsbury, founder of Kurogo, joins the show for a sharp, tactical conversation on building a personal brand that actually drives business, especially on LinkedIn. Forget vanity metrics or recycled advice; this is about creating content that positions you as the go-to in your niche, not just another voice in the feed.Sam's unpacking the systems behind building authority at scale, how founders should approach personal content differently, and why attention without conversion is a waste of time.🟣 In this episode, we’re diving deep into:💡 Why most LinkedIn content fails to build real trust2025-06-1651 minYEARBOOKYEARBOOKPersonal Branding with Sam Winsbury: Stand Out Without a CV, Be The Expert & MoreIn this episode of Talk Twenties, we sit down with personal branding expert Sam Winsbury, founder of Kurogo, to dive deep into the power of personal branding. From building a personal brand without experience to navigating LinkedIn with AI, Sam shares valuable insights for anyone looking to stand out in today’s competitive job market. If you’ve ever wondered how to establish yourself in your industry or why personal branding might be more important than your CV, this episode is for you! Host: Gaby Mendes Guest: Sam Winsbury ...2024-10-1539 minBeen There. Done That.Been There. Done That.Episode #31 | Sam Winsbury | CEO & Co-founder of Kurugo | How personal branding can change your businessThis next episode features Sam WinsburySam is the CEO & Co-founder of Kurugo. Kurogo is the UK's #1 personal branding agency, helping them turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.It was a pleasure to sit down with Sam and talk about the start of his career, what led him into Freelancing and working with clients to ultimately be the Founder one of the leading personal brand agencies in the UK at 23 years old. Check out the ep...2024-05-1552 minCulture CrushCulture CrushPersonal Brand: Three Keys That Unlock ROI with Sam Winsbury🚀 Building a killer personal brand isn’t rocket science. 🎯 It’s about precision, planning, and choosing the things you want to be known for. ⚡️ And in today’s episode of Strategy Shorts, we’re going to find out how to get the job done. In today’s episode, we catch up with Sam Winsbury, the Founder of Kurogo. Since founding the business in 2020 his team have managed triple their growth year on year. And when it comes to their clients, the numbers really go bananas: views up by 400,000%, 10x ROI, followers up by 40%, engagement up by 80...2024-02-1615 minThe Story ClubThe Story Club#26 Sam Winsbury - Brand Building, Leadership, And Creating An EmpireMeet Sam Winsbury, an entrepreneur who has been deep in the world of personal branding the last few years, and business leadership. In this episode, Sam shares his journey from starting his business, to becoming a sought-after personal branding expert. We get right into the nuances of creating a personal brand in today's digital age, adapting business strategies in challenging times, personal growth, and the often-overlooked aspects of building a successful brand. "Take responsibility for everything you can. There aren't many things in your life or business that you haven't either allowed or caused yourself. Take control of it...2024-01-1654 minPeer EffectPeer EffectThe Art of Reframing Loss with Sam Winsbury of KurogoSam is the Founder of Kurogo, which has built over 100 personal brands for Founders and CEOs. Sam built a 12-person agency by 24.Today he takes us to June 2022.Sam was taken by surprise when a key team member announced their departure from the agency he spent years building.That was the first time a moment of crisis happened since Sam started his business.This led to questioning his capabilities and fear for his business's future.Through this crisis, Sam learned to...2023-09-2026 minThe Smart Play: Social Media and Personal BrandingThe Smart Play: Social Media and Personal Branding#13 Building a 15-person agency in less than 3 years: Sam Winsbury [Personal Branding]Sam Winsbury is the Founder of Kurogo; a personal branding agency based in the UK.  During the episode, we got talking about:  - How Sam got started in personal branding  - How he scaled the business to a team of 15 people  - The importance of good mentors  - Sam's top tips for anyone looking to build their personal brand Kurogo: https://www.kurogo.co.uk/ Sam Winsbury on LinkedIn: https://www.linkedin.com/in/sam-g-winsbury/ Jos...2023-07-1425 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam Winsbury3 Ways To Effectively 'Position' Yourself If You Want SalesWelcome to Pocket Size Personal Branding. Most founders struggle to land high paying clients consistently through their personal brand because they forget one vital thing: Positioning.   If you want become the go-to expert in your industry and get high paying clients queuing up to work with you, do these 3 things... About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it a...2023-01-3007 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam Winsbury3 Positioning Mistakes DESTROYING Your Personal BrandWelcome to Pocket Size Personal Branding. Over the years, I have learned that most people who want to become industry leaders end up failing because they don’t know how to create a market of one. They think personal branding is all about churning out content content content, and never realise the way they are POSITIONING themselves is what's actually holding them back. Here are some of the other reasons I've learned people fail at separating themselves from the pack and developing true authority: About The Podcast: Every week I share im...2023-01-2306 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyThe $5.9 billion lesson Airbnb can teach us about personal branding.Welcome to Pocket Size Personal Branding. Here's the $5.9 billion personal branding lesson we can learn from Airbnb's clever positioning. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute episodes, in order to create the most valuable and impactful personal...2023-01-1606 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyThe 5 things I do every week to prime my brain for content creation.Welcome to Pocket Size Personal Branding. I’ve produced content every week for the past 29 months. It’s helped me land clients, meet amazing people, build a business and future proof my career. These are 5 things I do every week to prime my brain for content creation. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim...2022-11-2806 minDominate Your MarketDominate Your MarketExposing the Root Cause of Personal Branding Problems and How To Fix Them with Sam WinsburyWhen you hear about personal branding, you may think that it is something that revolves around you. It is a common misconception. Personal branding is building a reputation for your business which would be beneficial to you in the long run. Tune in Dominate Your Market Podcast as Sam Winsbury explains what a personal branding is, its importance, and how you can utilize it for your business. Summary: When it comes to business, building your reputation and building trust with your customers is important. It benefits your business in a variety of ways. Discover how you...2022-11-2242 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyIf you want to create better content, answer these 9 questions...Welcome to Pocket Size Personal Branding. This week I'm sharing 9 questions with you that, if answered well, will provide you with endless content ideas. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute episodes, in order to create the...2022-11-2108 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyHere's what I learned signing my biggest ever client.Welcome to Pocket Size Personal Branding. Last week I signed my biggest ever retainer client. Here are the biggest lessons I learnt from it. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute episodes, in order to create the...2022-11-1408 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyThe top 7 reasons your content isn't performing as well as it 'should' do.Welcome to Pocket Size Personal Branding. This week I want to talk about the top 7 reasons your content isn't performing as well as it 'should' do. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute episodes, in order...2022-11-0709 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam Winsbury7 Must-Have Content Tools For Building a Personal BrandWelcome to Pocket Size Personal Branding. This week I'm sharing the 7 tools I use to generate 30+ pieces of content and hundreds of thousands of views in just 2 hours per week. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute...2022-10-1706 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyI Built a £50K MRR Agency in 2 Years. Here Are My 10 Top LessonsWelcome to Pocket Size Personal Branding. I grew Kurogo from £50K MRR in 2 years. These are my top 10 lessons. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute episodes, in order to create the most valuable and impactful personal b...2022-10-1010 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyThe 5 biggest lessons I learnt growing Kurogo from 0-10 and multiple 6 figures in 18 monthsWelcome to Pocket Size Personal Branding. I grew Kurogo from 0-10 and multiple 6 figures in 18 months. These are my top 5 lessons. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute episodes, in order to create the most valuable...2022-09-1909 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyI've worked with 50+ 6, 7 and 8 figure/year entrepreneurs. They all share these 5 traits.Welcome to Pocket Size Personal Branding. I've been fortunate enough to work with 50+ 6, 7 and 8 figure/year entrepreneurs in the last 18 months. Many have become friends and mentors too. 5 things I've noticed they all share: They're relentlessly persistent They all think long term They’re remarkably good and ‘making shit happen’ They all care about their people They're all very normal people, in the nicest way possible... About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputa...2022-09-1207 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyThe Content System I Use To Generate 250,000+ Views in 4-8 Hours Per MonthWelcome to Pocket Size Personal Branding. Shall we have a look at the content system that generates hundreds of thousands of views for me every month and only takes a couple of hours per week? Sounds pretty sweet.  About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the v...2022-09-0613 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyWhy Your Whole Team Should Build Personal BrandsWelcome to Pocket Size Personal Branding. This will be the biggest missed opportunity for brands and businesses over the next 10 years. If you have a team, encourage and empower them to build their personal brands. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal...2022-09-0508 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam Winsbury6 Personal Branding Principles We Can Learn From Jack ButcherWelcome to Pocket Size Personal Branding. This episode looks at the 6 principles of personal branding we can learn from the legendary Jack Butcher, creator of Visualise Value. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute...2022-08-2210 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyHow I'd rebuild a £50K/month agency from scratchWelcome to Pocket Size Personal Branding. This episodes takes you through the process I would follow if I had to rebuild my £50k/month agency from scratch. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute e...2022-08-1515 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyBONUS: How I Generated 292 Leads in 2 Weeks With 1 PostWelcome to Pocket Size Personal Branding. This episodes takes you through the method I used to generate 292 leads in 2 weeks. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute episodes, in order to create the most...2022-08-1206 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyYou Don't Have A Content Problem. You Have a Positioning Problem.Welcome to Pocket Size Personal Branding. Most people think they have a problem with their content. The reality is it's a problem with their positioning. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute episodes, in order...2022-08-1204 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyBONUS: 5 Top Tips From Building 100 Personal BrandsWelcome to Pocket Size Personal Branding. I've now worked with 100 clients to build their personal brands. Over time I've learnt a fair bit about personal branding and have a lot of tips to give. These 5 will save you 3 years of trial and error... About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes.2022-08-0507 minThe Peak Performance & Predictable Growth Podcast For Agency OwnersThe Peak Performance & Predictable Growth Podcast For Agency OwnersEP150 | Why Founders Need Personal Brands with Sam WinsburyMeet Sam Winsbury from Kurogo.Kurogo help founders and CEOs worldwide build powerful personal brands online. They help them define how they're positioning themselves within their industries, create content to grow their authority and develop PR strategies that amplify their message.Following a 3-Stage 6-figure Personal Brand Plan:PositioningMarketingAmplificationSam helps business leaders and teams leverage the power of personal branding to drive genuine business value - from increased visibility, greater authority and of course more conversions.----------Connect with Sam & Kurogo:Website...2022-08-0442 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam WinsburyThe 3 Step Strategy All The Best Personal Brands Are UsingWelcome to Pocket Size Personal Branding. I've worked with 100 personal branding clients over the last 3 years. All of the most successful ones had these three things nailed. About The Podcast: Every week I share impactful personal branding advice that you can use to build your audience, create a strong reputation and grow your business. And I promise to respect your time and do it all in under 15 minutes. My aim with this podcast is to condense the very best personal branding advice into digestible 5-15 minute...2022-08-0108 minPocket-size Personal Branding with Sam WinsburyPocket-size Personal Branding with Sam Winsbury5 Lessons I Learnt Building 100 Personal BrandsWelcome to Pocket Size Personal Branding. I recently started working with my 100th ever personal branding client* *100 for me, starting from the days of consulting out of my uni bedroom. This episode covers 5 of the biggest lessons I’ve learnt in the process: I have learnt a load of things, but want to share the most impactful. I’m going to split this podcast into 2 and today cover the 5 biggest things I learnt about personal branding, that you need to know, and then on Friday record a bonus lesson giving you 5 of m...2022-07-2410 minDirectors DebriefDirectors DebriefSam Winsbury on Sport, Ego, Social Media and starting from £0 - Directors Debrief EP30In this episode we speak to Sam Winsbury - CEO and Founder of Kurogo - A company behind the scenes building incredible personal brands for CEO's and Company Executives.   We discuss how his involvement in Sport influenced him as an #entrepreneur, leading a team at 23, and scaling a #business from 2 employees to 15.    Sam shares his insight into what it takes to be an entrepreneur, the high's as well as the lows - A lot to learn from this.   #personalbranding https://www.kurogo.co.uk/ Intro: (0:00) What Kurogo means: (2:20) What did you want to do growing up?: (6:47) What drives you to be a...2022-07-1352 minLiving with LossLiving with LossEP26: Don't schedule in grief with Sam WinsburySend us a Text Message.Welcome back to the Living with loss podcast. I have been a little distant in recent months due to University commitments, but we are back with another thought-provoking episode.   I joined up with Sam Winsbury to discuss his relationship with grief following the passing of his father to an alcohol overdose. Sam and I got in touch via Linkedin, the power of social media connection is amazing.In this wonderful episode- Sam Shared his loss philosophy and how he came to grips with grief in his own way...2022-01-2144 minIf Only They Knew: Interviews with Young Entrepreneurs by Ted LawlorIf Only They Knew: Interviews with Young Entrepreneurs by Ted LawlorPersonal Branding Masterclass w/ Sam Winsbury | If Only They Knew #57Sam Winsbury (Brandly) speaks to Ted Lawlor (IOTK) about the power of personal branding, spirituality and much more.  If you enjoyed this episode, please do let us know and be sure to subscribe for more great conversations with some of the UK's best business minds.   IOTK:   Instagram: @IOTKpodcast   Website: https://www.ifonlytheyknewuk.com/    Guest:   LinkedIn: Sam Winsbury (https://www.linkedin.com/in/sam-g-winsbury/) Website: https://www.brandlypersonalbranding.com/2021-05-2347 minIn ConversationIn ConversationStick to your strength - S2E48These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com2021-01-1601 minIn ConversationIn ConversationEvery post costs £20 - S2E47These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com2021-01-1501 minIn ConversationIn ConversationThe more you create, the more ideas you get. Trust me - S2E46These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com2021-01-1401 minIn ConversationIn ConversationLIVE your personal brand, don't just build it - S2E45These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com2021-01-1301 minIn ConversationIn ConversationThe lifestyle change that will dramatically improve your content - S2E44These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com2021-01-1201 minIn ConversationIn ConversationTo POD, or not to POD - S2E43These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com2021-01-1103 minIn ConversationIn Conversation2 easy sources of content ideas everyone should take note of - S2E42Struggling for content ideas? They fit into one of two types - simply by being aware of the types, you'll start generating new ideas easily. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect...2021-01-1001 minIn ConversationIn ConversationThe best way to build or scale your personal brand quickly - S2E49These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com2021-01-1001 minIn ConversationIn ConversationHow to create content that your audience actually WANT to consume - S2E41The best way to get people to read your content is to tailor it exactly around a problem or question that they have.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on...2021-01-0901 minIn ConversationIn ConversationHow to produce quality content at scale - S2E40Good personal branding is to produce high quality content. The most effective personal branding practice is to produce lots of high quality content consistently. Here's how to do that. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider.2021-01-0801 minIn ConversationIn ConversationWhy you need 'conversion' style content and how to produce it - S2E39The last of the three important types of content I mentioned yesterday is 'conversion' content. Here's 2 minute a guide to producing effective conversion content. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on...2021-01-0702 minIn ConversationIn ConversationWhy you need 'consideration' style content and how to produce it - S2E38The second of the three important types of content I mentioned yesterday is 'consideration' content. Here's 2 minute a guide to producing effective consideration content. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on...2021-01-0601 minIn ConversationIn ConversationWhy you need 'awareness' style content and how to produce it - S2E37The first of the three important types of content I mentioned yesterday is 'awareness' content. Here's 2 minute a guide to producing effective awareness content.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect...2021-01-0501 minIn ConversationIn ConversationThe 3 types of content that will actually get you clients - S2E36Your personal brand should be practical - meaning it should get you clients. Here are 3 types of content you should be posting if you want to achieve that. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. 2021-01-0402 minIn ConversationIn ConversationIgnore the rise of media brands at your own peril - S2E35Media brands are an incredible vehicle for your personal brand. Use them!  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how...2021-01-0301 minIn ConversationIn ConversationMake the comments section POP - S2E34The comments sections of your content can be gold, if you use them properly.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ ...2021-01-0201 minIn ConversationIn Conversation3 powerful personal branding strategies to look out for in 2021 - S2E33Here are 3 interesting methods you can use to build a powerful personal brand in 2021.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ ...2021-01-0103 minIn ConversationIn ConversationFinal thought of 2020: How to always be in the conversation - S2E32If you can do this, you'll always be in the conversation, regardless of what the economy, platforms or algorithms are doing. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www...2020-12-3101 minIn ConversationIn ConversationMy top 3 personal branding reflections from 2020 #2 - S2E31What your personal brand to be magnetic? You need this.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can...2020-12-3001 minIn ConversationIn ConversationMy top 3 personal branding reflections from 2020 #2 - S2E30What actually is personal branding? Here's what I realised this year.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we...2020-12-2901 minIn ConversationIn ConversationMy top 3 personal branding reflections from 2020 #1 - S2E29This week's episodes will focus on my 2020 reflections and 2021 advice. Today's tip is around not feeling gross when building your brand. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www...2020-12-2801 minIn ConversationIn ConversationWant to become a better writer? Become a better _______ - S2E28If you want to become a writer, one of the best things you can do is become a better thinker. Take time to think and reflect more. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. ...2020-12-2702 minIn ConversationIn ConversationSometimes no call to action is the best call to action - S2E27CTA's are important, and you shouldn't be afraid to use them. But don't forget, no CTA can be more powerful.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www...2020-12-2602 minIn ConversationIn ConversationHow to leave a lasting impression and become influential through content - S2E25If you want to leave a lasting impression on your reader, use real examples to contextualise the advice you're giving in your content. It shows that you haven't copied it from a random blog... These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a...2020-12-2401 minIn ConversationIn ConversationThe most important part of any piece of content is... - S2E24The most important part of any piece of content is the headline. Hands down.  People are not on LinkedIn for you specifically, they're on LinkedIn to educate themselves, get quick wins and do business. So you need to write a headline that grabs and keeps their attention.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. 2020-12-2301 minIn ConversationIn ConversationThe simple way to improve content, literally - S2E23People are busy. People are lazy. So if you want them to read your content, make it simple. That doesn't necessarily mean shorter. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn...2020-12-2201 minIn ConversationIn ConversationLess is more when writing content - S2E22If you want to write content that people actually read, cut your words ruthlessly. If it doesn't add meaning, it doesn't need to be there. This is especially true for 'filler words' (just, that, really) These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it...2020-12-2101 minIn ConversationIn ConversationSitting on the fence makes you so.... unremarkable - S2E21Stop being afraid to take a stance. Polarising people is one of the best things you can do for your personal brand.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn...2020-12-2001 minIn ConversationIn ConversationQuality vs Quantity: What matters more? - S2E20Quality first. Then Quantity. Listen to find out why.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help...2020-12-1902 minIn ConversationIn ConversationThis will drastically improve your copy - S2E19The best content copywriting tip I can give is to write how you speak. No need to jazz it up or overcomplicate.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn...2020-12-1801 minIn ConversationIn ConversationDoing this will massively improve the quality of your content - S2E18Something that has helped me write better LinkedIn content for myself and my clients is writing a first draft of the post in a scheduler and coming back to it a few hours or days later. On the second view, you tend to have a fresh mind and improvements come naturally. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. 2020-12-1701 minIn ConversationIn ConversationEarn your name by being specific - S2E17Have you ever noticed that some people can post absolutely anything and people lap it up? They've earnt the ability to do that by providing high-quality content around a specific topic over time.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a...2020-12-1601 minIn ConversationIn ConversationGrowth Hacking vs Growth Earning - S2E16What's the difference between hacking growth and earning it? And where should you draw the line?  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/2020-12-1502 minIn ConversationIn ConversationPractical personal brands are the most profitable ones - S2E15One thing most people forget when building their personal brand is practicality. Most personal brands don't actually do anything for their people (weird sentence, I know). Define your object and make sure every brand-building action you take is geared towards it. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it...2020-12-1401 minIn ConversationIn ConversationWhat Guy or Girl are you going to be? - S2E14Are you the analytical one, the practical one, the funny one, the empowering one? There's no right or wrong, but pick one and be consistent with it.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. 2020-12-1302 minIn ConversationIn Conversation3 P's every personal brand should live by - S2E13Persistence. Patience. Practicality. Those are the keys to a personal brand that actually has a return.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/2020-12-1202 minIn ConversationIn ConversationHow to keep people coming back for more content - S2E12Contextualise your advice by speaking from experience. If you're sharing actionable advice that helped you achieve a particular result, your audience are going to benefit from it more, and ultimately seek out more advice. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a...2020-12-1101 minIn ConversationIn ConversationYour personal branding efforts will be short lived without this - S2E11Personal branding requires consistency. So create a framework for consistency. Set times, content targets and non-negotiables - but make them realistic. It needs to be something you can and will stick to.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review...2020-12-1001 minIn ConversationIn ConversationHow you can get millions of content views every month - S2E10Guest blogging is one of the most effective ways to get your content in front of millions of people every month.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https...2020-12-0902 minIn ConversationIn ConversationThis personal branding mistake could cost you $$$ - S2E9Personal branding can have a huge ROI, when done correctly. One of the mistakes you need to avoid though is trying to monetize your personal brand too early.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider.2020-12-0801 minIn ConversationIn ConversationQuestioning the ROI of personal branding? - S2E8If you've ever questioned the return on building your personal brand, this episode is for you. Listen to an example of how Dave Gerhardt's personal brand is turning over 6 figures a year just from content. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it...2020-12-0702 minIn ConversationIn ConversationPersonal branding 'values' are overrated... S2E7You don't necessarily have to get caught up in fluffy values like everyone else. Sometimes it can be as simple as demonstrating you know your stuff... These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's...2020-12-0600 minIn ConversationIn ConversationStand out from the crowd through positioning - S2E6The 'Blue Ocean Strategy' is used in marketing a lot, but we seem to forget it when it comes to personal branding. It's all too easy to just be another executive on LinkedIn. Position yourself as unique and watch what happens.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate...2020-12-0500 minIn ConversationIn ConversationYour LinkedIn profile is too complicated - S2E5Your LinkedIn profile probably includes a lot of information that is completely irrelevant to what you do now. Or perhaps it's relevant but overcomplicated.  Remember you're competing for attention here, so make your profile as simple as possible These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it...2020-12-0400 minIn ConversationIn Conversation3 must-haves in any LinkedIn profile - S2E4All good profiles need to do 3 things: 1. Address who you help with your product or service (your target audience); 2. Address what you help them achieve; 3. Show some credibility from 3rd party sources (social proof). These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a...2020-12-0300 minIn ConversationIn ConversationMost personal brands flop for this one reason... S2E3Most personal brands flop for this one reason: They haven't actually done anything yet... Career-wise, they haven't built a successful business, great product or produced any great work. You can't build a personal brand on what you're going to do These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate...2020-12-0200 minIn ConversationIn ConversationThe important thing not to forget about personal branding - S2E2The important thing not to forget about personal branding: Remember that it doesn't have to be all bells and whistles. Find your style and stick to it.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast...2020-12-0100 minIn ConversationIn ConversationMost people have got personal branding completely wrong... In Conversation S2E1Most people have got personal branding completely wrong...  In the first of season 2's daily tips, I chat for a couple on minutes about what personal branding for CEO's is actually about - and it's not what most people think.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I...2020-11-3000 minBuilding from the bottomBuilding from the bottomC4 | Episode 9 - Half an hour with Sam WinsburyThis week I've been chatting with Sam Winsbury. We've been talking about his journey into business, whether business is born or learned, transitioning to working on the business full time after university and a whole lot more. This episode is a goldmine for anyone at university who is looking to start, or has already started a business. Check out Sam on LinkedIn here too: https://www.linkedin.com/in/sam-winsbury/ Have a great week. Don't forget to leave a review/comment or if you want a...2020-11-2200 minChange Work LifeChange Work LifeHow to create a successful personal brand on LinkedIn - with Sam Winsbury of That Personal Branding GuyQuestions? Comments? Episode suggestions? Send us a text message!#051 - Personal branding expert Sam Winsbury explains the benefits of personal branding for individual professionals and business owners. He gives out some of the best success strategies for building a sustainable personal brand on LinkedIn.For the show notes for this episode, including links to all the resources mentioned, visit:https://changeworklife.com/51Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out wh...2020-09-0137 minIn ConversationIn ConversationHow to Market Yourself Effectively and The Superpower of Autism - In Conversation Ep. 31In Episode 31 I welcome marketing coach and founder of CBW Marketing, Charlie Bonnefond-White.  Charlie helps entrepreneurs and coaches market themselves with a personal approach, having used his approach to generate over 100,000 content views on LinkedIn alone. Charlie also has autism, which gives him an incredible ability to combine analytical data with creative flair in marketing campaigns. In this episode, we discuss what makes how entrepreneurs can market themselves effectively without spending hours doing so and the superpower that is autism. Listen to the full episode as we chat about: 2020-08-2917 minIn ConversationIn ConversationHow to Sky-rocket Your Marketing Results Using Behavioural Psychology with Will Leach - In Conversation Ep. 30In Episode 30 I welcome Best-selling author and Founder of the Mindstate Group, William Leach.  Will is an award-winning behavioral insights & messaging expert. His company Mindstate Group helps businesses significantly increase their sales and growth by applying behavioral psychology - specifically subconscious mindstates - to their marketing strategies. His clients include international giants like PepsiCo, Purina, Capital One, Merck, Kimberly Clark, SC Johnson and Kellogg’s. In this episode we discuss what makes humans tick and how you can use psychology to improve your marketing and grow your business.  Li...2020-08-1623 minConnection Loop by DubbConnection Loop by DubbHow to Optimize your Branding and B2B Marketing with Sam WinsburyWhether you’re the founder of your startup or have a sales or marketing role at your company, it’s critical to think about your company’s branding and B2B marketing strategy. We’re living in an increasingly competitive world. Companies from all over the planet can target customers or prospects in your industry or sector. Therefore, it’s vital to be agile and constantly consider how you can craft your branding and image in the public square. To learn more about B2B marketing and how to optimize your brand, Dubb founder Ruben Dua spoke with Sam W...2020-08-0929 minIn ConversationIn ConversationHow to build a business with integrity, solidity and virtue with CEO of Weatherology, Steve Wohlenhaus - In Conversation Episode 29Steve started Weatherology in 1987 as a 21-year-old while serving as a morning meteorologist at KARE 11 in Minneapolis. He developed a passion for keeping people in local communities informed during critical weather situations that evolved into a flourishing business, built with integrity, solidity and virtue. Steve has also recently embarked on a personal journey to help people improve their quality of life through his book and podcast 'Anatomy of Success'. Anatomy of Success is dedicated to teaching people how to define success on their terms and live the abundant life we all desire. In...2020-07-2621 minThe Lucky TitanThe Lucky TitanWhat Most People Don't Tell You About Personal Branding With Sam WinsburyWhat Most People Don't Tell You About Personal Branding With Sam WinsburyAbout Sam: I used to be a struggling agency owner and confused student, desperately trying to make LinkedIn work for me. After a few months of trial and error I started having clients coming to me asking for help with their own profiles. Since then, and before the age of 21, I've gathered over half a million content views on LinkedIn and helped CEOs, founders and coaches build their personal brands. I now also contribute to Business2Community, one of the...2020-07-2018 min