Shows
The iGaming ExperienceiGaming 101: Casino Game Categories and Key ConceptsHost Sam Bhatti records from Zebra Studios in Tivat, Montenegro and gives a beginner overview of casino games on an iGaming platform: slots, table games (blackjack, roulette, baccarat), live casino, specialty/instant-win and crash games (including Aviator and Plinko), and poker. He explains player motivations behind different game types, slot pacing and volatility, live casino’s streamed dealers and game-show formats (e.g., Crazy Time, Monopoly Live, Deal or No Deal, Lightning Roulette), and why poker is typically player-vs-player with operator rake and is now less common on new platforms.
He defines RNG as controlled, tested randomness th...
2026-02-2734 minThe iGaming ExperienceStrahinja Radman on AI in iGaming Development: Prompts, Tokens, and Why Engineers Still MatterPrompted by Tim Heath’s (Yolo Group) LinkedIn post arguing iGaming may no longer need many developers, host Sam Bhatti and Strahinja Radman discuss AI’s impact on iGaming development and tech development in general.
Radman frames AI as the next abstraction layer in software evolution, explaining LLMs as pattern-recognition systems that generate token-by-token output and often make incorrect assumptions without strong context and constraints. They discuss how effective use requires an expert to conceptualize architecture, define business rules, break work into manageable domains, and test components separately, noting practical limits like token cost and “prompt too long”...
2026-02-2032 minThe iGaming ExperienceHow iGaming Careers Actually Progress (And Why They’re Rarely Linear)This episode is all about iGaming careers.
Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam provides insights into the non-linear career paths typical in the industry, emphasizing the importance of adaptability, context, and transferable skills over traditional credentials.
00:00 Introduction to iGaming Careers
01:34 Navigating Uncertainty in iGaming
02:41 Diverse Entry Paths into iGaming
05:53 Starting Points in iGaming
09:17 The Importance of Crossover Knowledge
19:09 Traits of Successful iGaming Professionals
22:22 Final Thoughts
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the g...
2026-02-1329 minThe iGaming ExperienceiGaming 101: Integrations explained with Strahinja RadmanIn this episode of 'The iGaming Experience,' host Sam Bhatti sits down with his business partner, Strahinja Radman, to explore the critical topic of integrations in the iGaming industry. Sam and Strahinja provide a comprehensive breakdown of what integrations involve.
They delve into specific examples like sportsbook and casino integrations, explaining key components such as APIs, webhooks, and SDKs. They also discuss the challenges and best practices for reliable and secure integrations. Additionally, they highlight the steps taken to make their current project, Bet Hero, highly integrable and user-friendly. This episode aims to demystify technical jargon...
2026-02-0633 minThe iGaming ExperienceSweepstakes & Prediction Markets — What They Are, Why They Exist, and Whether They LastIn this episode of The iGaming Experience, host Sam Bhatti discusses the emerging trends of sweepstakes casinos and prediction markets, particularly in the United States.
Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains what these platforms are, why they exist, and how they differ from traditional iGaming sites. Sam also touches on the regulatory challenges these platforms face and provides his opinion on their long-term viability in the industry.
00:00 Introduction to The iGaming Experience
03:31 Understanding Sweepstakes Casinos
06:25 Diving into Prediction Markets
09:48 The Intersection of Crypto and Prediction Markets
13:04 Regulatory Challenges a...
2026-01-3027 minThe iGaming ExperienceInsights from ICE Barcelona 2026 with Josip BrajkovicIn this episode of The iGaming Experience, host Sam Bhatti broadcasts live from ICE 2026 in Barcelona, joined by his colleague Josip Brajkovic. They discuss trends and observations from the event, focusing on the importance of player acquisition and retention, the challenges faced by sportsbooks, and the growing significance of prediction markets. Josip shares his extensive background in the industry and elaborates on how their project, BetHero, aims to revolutionize the betting experience by making it more user-friendly and socially engaging. The conversation highlights the dynamic nature of the iGaming industry and the need for innovation to stay competitive. They...
2026-01-2334 minThe iGaming ExperienceYour First iGaming Conference: Get in the gameThe episode breaks down the significance of attending iGaming conferences, especially for newcomers to the industry. Drawing from his own experiences, host Sam Bhatti emphasizes the power of simply showing up, building familiarity, and forming relationships. He provides insights into large events like ICE and SBC summits, as well as more intimate, focused gatherings. Sam also offers practical advice on making the most of these conferences, including the importance of follow-up and approaching interactions without an agenda. This episode aims to encourage and guide new iGaming professionals in navigating the often daunting world of industry conferences.
00:00 Introduction...
2026-01-1623 minThe iGaming ExperienceThe Resources I Use to Learn iGamingHost Sam Bhatti shares how he learn’s about the iGaming industry, discussing valuable resources including podcasts, newsletters, online communities, and networking strategies. Sam highlights key podcasts like Next.io and iGaming Daily, provides insights on top newsletters such as those from IGB, and explains the importance of LinkedIn for networking.
He also offers practical advice on how to reach out to industry leaders and the importance of staying curious to continuously learn and adapt in this dynamic field.
00:00 Introduction and Episode Overview
00:20 Answering the Big Question: How to Learn About iGaming
02:05 Top Po...
2026-01-0939 minThe iGaming ExperienceWhat Makes a Great Bonus Engine — Timing is everythingDiving into one of the critical components of an iGaming brand: the bonus engine. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains why effective bonus engines are crucial for player acquisition, retention, and maximizing lifetime value.
He covers the key aspects of a bonus engine, including triggers, conditions, rewards, restrictions, segmentation, and settlement logic. Sam also discusses the impact of well-designed bonus systems on player experience and trust, illustrating the competitive advantage that a sophisticated bonus engine can provide.
If you’re new to iGaming or looking to optimize your bonus strategies, this episode of...
2026-01-0233 minThe iGaming ExperienceMastering Your First 90 Days in iGamingIn this episode of The iGaming Experience, host Sam Bhatti broadcasts from Zebra Studios in Podgorica, Montenegro, to provide newcomers and even seasoned professionals with a comprehensive roadmap for their first 90 days in the iGaming industry.
Bhatti elaborates on essential practices to transition from feeling overwhelmed to thriving in the sector by focusing on understanding the business structure, the industry vocabulary, product familiarity, and building valuable relationships. He shares actionable tips and common mistakes to avoid, while emphasizing the importance of gaining context, asking strategic questions, and staying curious about the product. Bhatti offers advice on generating...
2025-12-2641 minThe iGaming ExperienceAcquisition vs Retention: The Two Engines That Run Every OperatorIn this episode of The iGaming Experience, host Sam Bhatti, broadcasting from Zebra Studios in Podgorica, Montenegro, delves into the essential components of successful iGaming operations: acquisition and retention. Sam explains the intricacies of obtaining new players and keeping them engaged, emphasizing that these two facets must work in harmony. He covers methods such as paid ads, SEO, influencers, affiliates, and the importance of a seamless UX and effective CRM strategies. Key metrics like CPA, FTD, and LTV are discussed to help operators gauge their strategies. Sam also underscores the need for operators to balance these engines to build...
2025-12-1931 minThe iGaming ExperienceHow Money Actually Flows in iGaming - From Deposit to Bet to RevenueUnderstanding the Flow of Money in iGaming
In this episode of The iGaming Experience, host Sam Bhatti explains the intricate flow of money within the online sportsbook and casino industry, from player deposits to bet placements, and how operators earn revenue. Sam delves into the roles of payment providers, operator wallets, game providers, and the challenges faced with withdrawals and fraud prevention. He also highlights the importance of understanding concepts such as house edge, margin, GGR (Gross Gaming Revenue), and wagering requirements. Suitable for both newcomers and seasoned professionals in iGaming, this episode aims to provide a...
2025-12-1226 minThe iGaming ExperienceHow to Get the Most Out of Meetings in iGamingIn this episode of 'The iGaming Experience,' host Sam Bhatti, recording from Zebra Studios in Podgorica, Montenegro, delves into effective strategies for navigating meetings in the fast-paced iGaming industry.
Sam provides actionable advice on how to prepare for meetings, contribute meaningfully, and avoid common pitfalls. He emphasizes the unique cross-functional nature of iGaming meetings, the importance of clarity and preparation, and shares tips for building confidence and making impactful contributions.
00:00 Introduction to iGaming Meetings
01:12 Understanding the Unique Nature of iGaming Meetings
04:32 Preparing for a Meeting: Essential Steps
07:24 Active Pa...
2025-12-0522 minThe iGaming ExperienceImposter Syndrome in iGaming — Why Everyone Feels It, and Why That’s Actually a Good ThingIn this episode of The iGaming Experience, host Sam Bhatti discusses the pervasive issue of imposter syndrome within the iGaming industry. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains why feelings of inadequacy and self-doubt are more pronounced in this field. He breaks down the various complex facets of iGaming, from product development to compliance, underscoring that no one can master every aspect. Sam offers practical tips on how to combat imposter syndrome by focusing on one's strengths, asking the right questions, and building a strong knowledge base. This episode aims to reassure newcomers and veterans alike that...
2025-11-2821 minThe iGaming ExperienceThe Future of Marketing in iGamingIn this episode of 'The iGaming Experience,' host Sam Bhatti delves into effective marketing strategies for iGaming brands, focusing on player acquisition and retention. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam outlines the challenges and unique aspects of iGaming marketing, such as strict regulations and competition with large-budget brands. Key marketing channels discussed include affiliates, SEO and content, paid media, influencers, and local activations. Sam also emphasizes the importance of responsible gaming, personalization, and continuous testing in retaining players. Looking ahead, the episode explores trends like hyper-personalization, gamification, and enhanced social features. Whether you're running or planning...
2025-11-2130 minThe iGaming ExperienceiGaming vs. E-Commerce: Key Differences in Launching Your BrandIn this episode of The iGaming Experience, host Sam Bhatti discusses the stark contrasts between launching an iGaming brand and an e-commerce store. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam dives into the complexities of the iGaming industry, addressing misconceptions from the tech and marketing world. He explains the critical differences in business models, the importance of compliance and licensing, the challenges in building a robust tech platform, and the unique strategies for marketing and player acquisition. The episode also underscores the necessity of understanding local market nuances and assembling the right team. Sam aims to provide clarity...
2025-11-1425 minThe iGaming ExperienceWhat Makes a Sportsbook Work: Features, Functionality, and Future TrendsIn this episode of 'The iGaming Experience,' host Sam Bhatti broadcasts from Zebra Studios in Podgorica, Montenegro, to provide an in-depth exploration of sportsbooks.
Sam breaks down what sportsbooks are, how they function, key components such as the front end, odds feed, and trading desk, and essential features like pre-match and live betting, bet slip functionality, and cashout options. He also discusses the rise of player props, micro betting, and the importance of a responsive UI.
Looking ahead, Sam explores future trends including hyper-personalization, voice-activated betting, crypto-native sportsbooks, augmented reality interfaces, and integrated betting communities.
Whether new to iGaming or...
2025-10-2926 minThe iGaming ExperienceThe Future is Now: How AI is Transforming iGamingUnveiling AI's Game-Changing Role in iGaming In this episode of The iGaming Experience, hosted by Sam Bhatti from Zebra Studios in Podgorica, Montenegro, dive into the profound impact of artificial intelligence (AI) on the iGaming industry. Sam demystifies AI, explaining its operational function and current applications in personalized marketing, fraud detection, responsible gaming, and customer support. He provides insights into the future of AI in iGaming, predicting groundbreaking changes in marketing automation, game development, and operational strategy over the next two years. With practical advice for newcomers, Sam emphasizes the importance of understanding AI's basics, data usage in iGaming...
2025-05-3030 minThe iGaming ExperienceThe Basics of Crypto in iGaming: What Noobs Need to KnowIn this episode of the iGaming Experience, Sam Bhatti explains the basics of blockchain and cryptocurrency within the iGaming industry. He discusses how the blockchain functions as a ledger for recording transactions, the role of cryptocurrencies as tokens that facilitate these transactions, and how these elements are implemented in iGaming. Sam covers key aspects such as how to deposit, play, and withdraw with cryptocurrency, the use of digital wallets, and the growing prominence of cryptocurrency in the iGaming market. He also touches on the regulatory environment, the concept of stablecoins, and newer technologies like NFTs and on-chain wagering. Finally...
2025-05-1439 minThe iGaming ExperienceManaged Services: What if your iGaming operation just…worked?In this episode of The iGaming Experience, host Sam Bhatti delves into the essential role of managed services in the iGaming industry. Aimed at operators, founders, and dreamers looking to break into or scale within the iGaming world, the episode highlights how managed services can streamline operations, save time, and prevent burnout. Sam uses an analogy of running a restaurant to illustrate the complexities of managing an iGaming brand and explains how external expertise can handle backend processes like compliance, customer support, payment processing, and more. The episode underscores the importance of choosing a managed services provider who thinks...
2025-05-0616 minThe iGaming ExperienceWhite label vs Turnkey solutionsIn this episode of The iGaming Experience, Sam Bhatti discusses the differences between white label and turnkey solutions in the iGaming industry. Broadcasting from Zebra Studios in Montenegro, Sam explains that white label solutions provide a fully functioning platform managed by the tech provider, allowing operators to focus on branding and marketing. On the other hand, turnkey solutions involve operators bringing their own license, giving them more control over various functionalities but also more responsibilities.
Sam highlights six key features: time to market, licensing, ownership, customization, compliance and KYC, and cost. He notes that the choice between...
2025-04-1719 minThe iGaming ExperienceiGaming 101: Explaining industry jargon and acronymsIn this solo episode of the iGaming Experience, host Sam Bhatti broadcasts from Podgorica, Montenegro, diving into the fundamental concepts and terminology of the iGaming industry for newcomers and outsiders. He highlights key industry terms such as GGR (Gross Gaming Revenue), NGR (Net Gaming Revenue), RTP (Return to Player), betting turnover, LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn rate, hold ratio, betting frequency, and customer journey. Sam also explains the roles of CRM (Customer Relationship Management) and CMS (Content Management System), as well as the significance of UI (User Interface) and UX (User Experience) in creating an engaging...
2025-04-1038 minThe iGaming ExperienceStefanos Karakidis - Head of Business Development at BetbyIn this episode of 'The iGaming Experience,' host Sam Bhatti sits down with Stefanos Karakidis, Head of Business Development at Betby, to discuss his extensive 15-year journey in the iGaming industry. Broadcasting from Zebra Studios in Podgorica, Montenegro, they dive into the intricacies of sportsbooks, the evolution of trading, and the unique features that set Betby apart from its competitors. The conversation also explores the role of AI in personalizing user experiences and the growing demand for localized content. Stefanos shares valuable insights for newcomers looking to make their mark in the iGaming sector and emphasizes the importance...
2025-04-0443 minThe iGaming ExperienceWelcome to The iGaming Experience - Unlocking the Mysteries of iGamingJoin Samee Bhatti in this inaugural episode of The iGaming Experience podcast, broadcasting from the Zebra Studios in Pogorica, Montenegro. Whether you're an industry professional or a curious newcomer, this podcast is your gateway to understanding the complexities of iGaming. Sam shares his personal journey from marketing and technology into the multifaceted world of iGaming, highlighting the industry's jargon, regulations, and various roles.
Throughout the series, Sam will host experts from his extensive network to delve into topics like platform technology, casino operations, compliance, and future trends in the industry. With episodes released every Friday, this podcast...
2025-03-1607 minThe iGaming ExperienceUnlocking the iGaming Industry: Inside Tips from Artyom MatavosyanJoin host Sam Bhatti in this dynamic episode of the iGaming Experience podcast, broadcasting from the Zebra Studios in Podgorica, Montenegro. Episode three features a special guest, Artyom Matavosyan from EveryMatrix and PartnerMatrix, who shares his invaluable insights into the iGaming industry's networking secrets and growth opportunities. Discover how summits and personal connections can be pivotal in achieving success within the iGaming sphere.
Learn about Armenia's emerging role as a critical hub in the iGaming sector, boasting significant industry presence and safe, vibrant surroundings. Artyom sheds light on the nuances of affiliate marketing and its pivotal role...
2025-03-1642 minThe iGaming ExperienceWhat is an iGaming platform? Let's break it down.Join host Sam Bhatti at the Zebra Studios in Podgorica, Montenegro, for Episode Two of the iGaming Experience. This episode offers a comprehensive overview of the intricate technology behind iGaming platforms, focusing on online sportsbooks and casinos. Discover the key components that make up a platform, including front end and back end systems, essential integrations like sportsbooks, casinos, payment gateways, and KYC tools. Sam delves into the complexities faced by tech and marketing professionals in iGaming, aiming to demystify industry jargon and provide valuable insights for both new and seasoned professionals. Tune in to learn more about how these...
2025-03-0238 minThe iGaming ExperienceWelcome to The iGaming Experience - Unlocking the Mysteries of iGamingJoin Samee Bhatti in this inaugural episode of The iGaming Experience podcast, broadcasting from the Zebra Studios in Podgorica, Montenegro. Whether you're an industry professional or a curious newcomer, this podcast is your gateway to understanding the complexities of iGaming. Sam shares his personal journey from marketing and technology into the multifaceted world of iGaming, highlighting the industry's jargon, regulations, and various roles.
Throughout the series, Sam will host experts from his extensive network to delve into topics like platform technology, casino operations, compliance, and future trends in the industry. With episodes released every Friday, this podcast...
2025-02-2107 min