Shows
It's Not Just Talking with Vince QuinnPodcasting Can Drive Real Donor Relationships W/ Sami Bedell-MulhernMost nonprofits struggle with one huge problem—they don’t treat marketing like a priority. Sami Bedell-Mulhern is on a mission to change that.As the founder of The First Click, Sami helps nonprofits get more visibility, turn visitors into donors, and actually keep them engaged. In this episode, she breaks down why fundraising and marketing go hand in hand, why nonprofits overlook email (even though it has the highest ROI), and how podcasting can drive real donor relationships.If you’re in the nonprofit space and not thinking about marketing like a business, you’re leavi...
2025-04-1636 min
Digital Marketing TherapyImportance of Messaging in Conversations for More Conversions with Ron RobinsonSami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help nonprofits achieve their goals. What you'll learn: → The im...
2025-03-0440 min
Digital Marketing TherapyBONUS: What is Do Good Better YOUniversity with Patrick Kirby Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key fe...
2025-02-1134 min
Digital Marketing TherapyLinkedIn Personal Pages vs Company Pages for NonprofitsIn this episode of the Digital Marketing Therapy podcast, we're diving deep into LinkedIn strategies – both for your personal profile and your organization's business page. Sami Bedell-Mulhern shares her insights on how to leverage this powerful platform to build real connections, repurpose your content, and fill that all-important pipeline of potential donors. What you'll learn: → The key differences between personal and business LinkedIn pages → How to create a social media policy to guide employee use of LinkedIn → Strategies for repurposing content across your personal and business pages → Tips for sharing and engaging with content fr...
2024-11-1216 min
Digital Marketing TherapyTools and Strategies I Use to Stay on TaskThis episode combines the best of goal setting, weekly planning, and quarterly focus techniques using both digital tools like ClickUp and traditional methods such as the Full Focus Planner by Michael Hyatt. Sami provides valuable insights into creating impactful daily actions through effective task management, practical tips for maintaining focus on both short-term and long-term goals, and ensuring team alignment. Tune in for motivational advice, and learn about her favorite tools that can make your planning process smoother and more productive. *This page contains affiliate links. That means should you choose to purchase we may receive a...
2024-10-2916 min
Digital Marketing TherapyEngaging Others To Help You Raise More MoneyHey there! In this episode of the Digital Marketing Therapy Podcast, Sami Bedell-Mulhern is sharing her top tips for getting your team involved in your year-end fundraising efforts. Fundraising can be a lot of work, especially during the busy holiday season, but Sami has some great strategies to lighten the load and make it more fun. What you'll learn: → How to engage your board, volunteers, and donors to support your year-end campaign → Specific ways to get your board members involved (beyond just setting a fundraising goal) → The power of peer-to-peer fundraising campaigns → Ideas for part...
2024-09-1711 min
The Business Ownership PodcastMarketing for Non-Profits - Sami Bedell-MulhernAre you struggling to retain donors and build effective marketing campaigns for your nonprofit? In this episode of The Business Ownership Podcast I interviewed Sami Bedell-Mulhern. Sami is a Nonprofit Consultant, Co-Founder of the First Click and a podcast host. She is focused on working with non-profits to optimize their websites and donation pages to increase donations and reach fundraising goals online. Discover the common pitfalls nonprofits face in their marketing efforts and how to overcome them by building strong foundations and focusing on long-term strategies. Sami emphasizes the importance of creating consistent content, establishing tr...
2024-08-1918 min
Digital Marketing TherapyAppealing to Corporate Sponsors with Brandon Barnum Are you looking to take your nonprofit's corporate partnerships to the next level? Join us as we explore the ins and outs of corporate sponsorships with Brandon Barnum, a master in forging powerful relationships that lead to significant funding. In this episode, we'll uncover the secrets to building your strategy for corporate giving. Learn how to establish meaningful ties with businesses and leverage these connections for mutual benefit. It's not just about securing funds; it's about creating partnerships that last and grow over time. Whether your nonprofit is just starting out or has been in the game...
2024-07-3031 min
Digital Marketing TherapyThe Role of Direct Mail in Fundraising with Robert Lee In today's digital age, it's easy to overlook the power of a tangible message in your hand. That's why we're diving into the world of direct mail with Robert Lee, a seasoned digital marketing guru who knows how to make an impact beyond the screen. In this episode, we explore the often-untapped potential of direct mail in fundraising efforts. Robert brings his wealth of experience to the table, discussing the ins and outs of crafting a successful campaign that resonates with donors. We'll delve into the creative side of direct mail, where Robert reveals some of the...
2024-07-2339 min
Digital Marketing TherapyCreating a PR Strategy with Mickie KennedyEver wonder how some nonprofits seem to always be in the news? It's not magic – it's PR! In this episode, we dive into the world of press releases and media relations with PR expert Mickey Kennedy. Learn how to craft compelling stories, build relationships with journalists, and get your nonprofit the attention it deserves. Whether you're a PR novice or looking to up your game, this episode is packed with practical tips and strategies you can start using today. What you'll learn: → The basics of writing an effective press release → How to build and nurture relati...
2024-07-1642 min
Digital Marketing TherapyYour Board's Role in Donor Stewardship with Sabrina Walker HernandezReady to supercharge your nonprofit's donor stewardship game? In this episode, we're joined by the amazing Sabrina Walker Hernandez, a board management guru with over 25 years of nonprofit experience. Sabrina dishes out practical tips on how to engage your board in donor stewardship, from thank-you taskforces to creative cultivation strategies. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice to help you retain donors and maximize your board's impact. What you'll learn: → Why donor stewardship is crucial for nonprofit boards → Practical strategies for involving board members in stew...
2024-07-0938 min
Digital Marketing TherapyHow Behavioral Science Can Help you Raise More Money with Howard LevyWe're thrilled to have Howard Levy, a renowned expert in behavioral science, with us. Howard brings a wealth of knowledge on how nonprofits can tap into the principles of human psychology to boost their fundraising efforts. During our conversation, Howard explains the importance of building strong relationships with donors and how it's much more than just saying “thank you” for their contributions. He'll walk us through the psychological triggers that motivate people to give and keep giving. We'll explore strategies for effective communication that resonates with donors and encourages them to stay engaged with your cause. Howard also discusses the commo...
2024-07-0246 min
Digital Marketing TherapySetting Up Successful CollaborationsWelcome to our latest episode where we dive deep into the power of collaboration! Teaming up with other groups can open doors to new opportunities and amplify your message, reaching hearts and minds far and wide. But it's not just about shaking hands and combining resources; it takes smart planning and strategic thinking to truly succeed. Today, we're excited to share some key tactics that will help you lay the groundwork for a fruitful partnership. Whether you're a seasoned pro or just starting out, these insights will guide you in creating alliances that not only last but also make...
2024-06-2514 min
Marketing in the Age of AISami Bedell Mulhern InterviewIn this episode Emanuel Rose interviews Sami Bedell Mulhern, Podcast Host | Digital Marketing Strategist | Nonprofit Consultant, on the intersection of artificial intelligence (AI) and modern marketing, exploring its evolution, significance, applications, and strategies for implementation. From understanding the fundamentals of AI to its transformative role in data analysis, personalization, content creation, and customer service, the podcast highlights how AI-powered tools are reshaping marketing practices. Emphasizing the importance of data-driven decision-making, personalized experiences, and automation, it provides insights into leveraging AI to stay ahead in today's competitive digital landscape.
2024-06-2022 min
Non-Profit Digital Success092 - What’s a non-profit Promo Kit? with Sami Bedell-MulhernIn this episode of Non-Profit Digital Success, host David Pisarek is joined by non-profit marketing expert Sami Bedell-Mulhern.
Sami shares her extensive knowledge of creating and utilizing promotional kits to help non-profits amplify their message and engage their audience effectively.
Tune in to discover:
The essentials of crafting a non-profit promo kit
Why promotional kits are crucial for your organization
How to use promo kits to enhance your branding, fundraising, and engagement efforts
Actionable tips and strategies to elevate your non-profit’s promotional game
Whether you’re look...
2024-06-1922 min
Digital Marketing TherapyNetworking Smarter with Steve RamonaThis episode is packed with powerful networking insights from master connector Steve Ramona. Tune in to learn Steve's time-tested strategies for building authentic relationships, generating quality referrals, and growing your business through connection. What you'll learn: → Strategies for effective virtual and in-person networking → Tips for meaningful conversations that add value → Techniques for nurturing relationships and follow up → Ideas for using your network to collaborate and make introductions → Best practices for nonprofits to engage donors and partners Want to skip ahead? Here are key takeaways: [11:19] The importance of active listening in meeting...
2024-06-1841 min
Digital Marketing TherapyPower of Guest Podcasting with Dustin RiechmannWhen you're a guest on someone else's podcast you are put in front of an audience that already trusts you. They are listening to what you have to say because they already enjoy the podcast you're guesting on. It is an opportunity for you to share your expertise and reach new audiences. However, there are a few things you can do to make it even more successful. What you'll learn: → Dustin's 5 step framework for podcast guesting → How to identify target podcast opportunities → Tips for crafting an effective pitch → Preparing for your podcast interview →...
2024-06-1143 min
Digital Marketing TherapyGrow Your Audience Through CollaborationsCollaborations are a great way to get more visibility for your organization, build trust, and get new donors. There are so many different ways you can collaborate – it's only limited by your imagination. Tune in to discover unexpected partnerships and learn how working with others can strengthen your mission impact. What you'll learn: → Unconventional collaboration ideas beyond traditional fundraising events → Best practices for guest speaking, social media partnerships and cross-promotion → An abundant mindset for non-profit partnerships → Guidelines for evaluating collaborative opportunities → Strategies for deepening engagement with sponsors Want to skip ahead? Here are key takeaways: [5:30] C...
2024-06-0423 min
Digital Marketing TherapySetting Up Your Website to Maximize the Google Ad GrantIn today's episode, we're unlocking the potential of Google Ad Grants for nonprofits. If you've ever wondered how a $10,000 monthly ad spend could boost your organization's online presence, this is the episode for you. We'll guide you through setting up your website to maximize the benefits of Google Ads and share tips on converting visitors into supporters. Plus, don't miss out on our freebie to optimize your donation page! What you'll learn: → The basics of Google Ad Grants and how they can benefit your nonprofit. → Best practices for setting up your website to utilize Goog...
2024-05-2813 min
Digital Marketing TherapyDo You Need to Refresh Your Website? with David Pisarek Building a website is big and can be super stressful. Once it's done, the unfortunate thing is that it's not done! As your business grows and evolves, your website should do the same alongside it. Sometimes its quick and simple changes, sometimes its a big overhaul. If this is on your radar then give this episode a listen so you can be more thoughtful about your approach, budgets, and time. What you'll learn: → how your goals play into your website. → the role data plays into your decisions. → looking outside your organization for different perspe...
2024-05-2133 min
Digital Marketing TherapyWhy Website Accessibility is Important with Max Ivey Website accessibility is not something we commonly think about, but is really important. It matters because you want your users to have a great experience, search engines care, and it's a legal requirement. So how do you know if your website is accessible? We start to scratch the surface in this episode so you can evaluate your current website and start to make changes. What you'll learn: → why accessibility matters. → where to get started. → focus on simplicity. → paying attention to your multimedia elements. Want to skip ahead? Here are key takeaway...
2024-05-1432 min
Digital Marketing TherapyOrganizing the Content on Your Website Content on your website is how you connect with your visitors. Ensuring they get what the need in the right way takes some finessing. As your organization grows and evolves, your website needs to do the same. With regular updating and reflection it is easy and doesn't take a long time. What you'll learn: → power of relying on your analytics. → how to create your sitemap. → taking your goals into consideration. → how to keep updating your content regularly. Want to skip ahead? Here are key takeaways: [2:10] Pay attention to your sho...
2024-05-0717 min
Digital Marketing TherapyHow to Add Live Video to Your Marketing StrategyLive video is a great way to connect with your audience. It can be done in so many ways from social media to Zoom hangouts. You are only limited by your imagination. Don't be scared by live video. Have fun with it and take in all the things your audience is sharing with you. You can build trust with new audiences and get important information about what your audience cares most about. What you'll learn: → how to get out of your own way. → connecting with your existing audience. → power of educating and adding value...
2024-04-3015 min
Digital Marketing TherapyEp 254 | Getting More Visibility On Your Videos with Atiba de Souza A strong video content strategy starts with getting started! If you want to take your videos to the next level, this is the episode for you. Atiba shares how to get over the hurdle of creating video and how to come up with the right ideas to take your audience on a journey. Regardless of where you are in your video creation strategy, there are tips for you in this episode to keep things moving forward. What you'll learn: → how video helps build trust. → why viral videos aren't the goal. → paying attention to metric...
2024-04-2335 min
Digital Marketing TherapyDo's and Don'ts of Video CreationCreating video gets easy once you've gotten a little practice.. This happens by repetition. So if you're just getting started, this epiosde is for you. You'll get some do's and don'ts that will help you understand what to focus on and what to let go of. Remember, these are short form video elements so large production and fancy sets ups aren't required here! What you'll learn: → creating a plan. → build the right background. → create templates to make editing easier. → what to edit and what not to. → power of batching. → why sharing multi...
2024-04-1620 min
Digital Marketing TherapyCreating Authentic Stories with Chris Miano Stories are a great way to connect with your audience. When they are done through video they can be even more impactful! Stories that include other stakeholders, like board members, donors, volunteers, etc, are also fantastic. One thing we don't pay attention to is how we capture those stories, keep them for future use, and ensure you are sharing them ethically. What you'll learn: → the power of stories. → value of a story bank. → three step process for video. → importance of asking the right questions. → leading with positivity. → what role AI plays in vide...
2024-04-0934 min
Digital Marketing TherapyComing up with Content Ideas for Short Form VideoShort form video is a great way to build connection with new and current audiences. If ideas for the video content is what is holding you back then this episode is perfect for you. It's time to brainstorm some fun ideas. I promise you, once you get started you will find you have more ideas than time to publish them! What you'll learn: → repurposing on multiple channels. → creating your core themes. → how to start brainstorming ideas. → reusing videos you already have. → using the time to build your video bank. → resist the urge to...
2024-04-0200 min2024-04-0215 min
Digital Marketing TherapyThe Value of Messaging with John Gumas Email is a great strategy for any organization. However, if you don't get the messaging right then it misses the mark. Understanding the way you share your organizations impact, through the eyes of your audience, can lead to much better results. Learn how to refine your messaging and increase the engagement from your emails in this episode. What you'll learn: → common mistakes people make with their email. → how value in your emails can increase your open rates and engagement. → messaging isn't just about emails. → how to understand the language your audience uses. → resist the urge to sell. Want to...
2024-03-2629 min
Digital Marketing TherapyEmail Strategies for NonProfits with Limited Resources with Andriy Boychuk With a smaller team it can feel hard to know what to prioritize when it comes to marketing. It may feel like you need (or should) do it all. Email is a powerful tool in your marketing toolbox. That doesn't mean you have to do it all at once. Instead, start with the goals and priorities in mind and build over time. Trust me, you'll never regret having an email list of donors and potential donors you can connect with. What you'll learn: → when and how to prioritize email marketing. → power of adding value and...
2024-03-1930 min
Digital Marketing TherapyBonus: Letting Go and Living Your Best Life with Denise Morrison | Easy Style with Sami Podcast
2024-03-1429 min
Digital Marketing TherapySimplifying Your Emails with Kendra Corman Email doesn't have to be overcomplicated. This episode takes you through some foundations you'll want to consider when looking at your email strategy. It's time to simplify and get back to basics so you can build and grow based of data and engagement with your audience. What you'll learn: → how many calls-to-action (CTAs) should you include? → why email keeps you top of mind. → how to prioritize your content. → ways to encourage people to open your email. → the importance of mobile in your design. Want to skip ahead? Here are key takeaw...
2024-03-1230 min
Digital Marketing TherapyRoadmap for Setting Up your Email MarketingEmail is an important element of your marketing. So where do you get started? And from there, where do you expand? Consistency is important so building slowly over time is important. That way you can ensure that you're adding thoughtful communications that help guide your readers to a conversion and that they're getting the messages they need for their interests at the right time. What you'll learn: → growing past a general newsletter. → crafting communication just for your donors. → setting up your promotional emails. → ways LinkedIn can support your community. Want to skip...
2024-03-0518 min
Digital Marketing TherapyIncreasing Your Donor Gifts Over Time with Nate Morse Getting donors is tough work. So why don't fundraisers spend as much time retaining them as they do on getting new ones? When it comes to your monthly donors, being connected to them is so important. It's not about you though, it's about how they want to be connected to. This is what can feel overwhelming at times. In this episode you'll learn some ways to think about how you build community with your donors to increase their giving over time. What you'll learn: → how to be unique and showcase your personality. → the importance of i...
2024-02-2726 min
Digital Marketing TherapyEP 245 | Ways to Sell your Monthly Giving Program with John Lester Most fundraisers don't think of themselves as sales people. And while “sales” in the nonprofit space might look a little different, the foundation of taking them on a journey that ultimately leads in a donation, is still the same. Paying attention to how you you reach out to new donors and what that experience looks like is critical. What you'll learn: → how to make it more about them. → why leading with stories helps with better connection. → benefits of asking the questions. → creating your knowledge base champion Want to skip ahead? Here are key...
2024-02-2038 min
Digital Marketing TherapyGetting Started with Funnels with Mikael Dia Funnels aren't just for sales teams. They are a way to understand how people become donors so you can get more of them! Funnels can help you create better donor and customer experiences while automating many of the actions. Learn how to set up a funnel, how to test and what to know before you get started. What you'll learn: → funnels can include offline and online activities. → how to get started with creating one. → mistakes people make with their funnels. → why the data should be around the people, not just the numbers. Wa...
2024-02-1339 min
Digital Marketing TherapyHow to Engage with your Monthly Donors at Scale Building value into your monthly giving program is so important. It helps to create a deeper connection and build community. This helps your donors stick around longer, and hopefully increase their gifts over time. Managing the stewardship of these donors can be overwhelming. Learn some ways you can automate, personalize, and manage your monthly giving program with ease. What you'll learn: → why over communication doesn't lead to donors leaving. → how you can add value without adding more work as your membership grows. → get personal with your automations Want to skip ahead? Here a...
2024-02-0613 min
Digital Marketing TherapyGet Started Building Your Knowledge Base with Roxanne Fry If you're spending all your time directing people on where information is, training your team, or just struggling to figure out what the tasks the employee that just left did, then this episode is for you. Documenting the way things are done inside your organization doesn't just protect you when someone leaves, it helps to streamline onboarding and ensures that your team is doing critical tasks in the same way. What you'll learn: → what is a knowledge base? → how to get started with creating one. → how often you should be reviewing your knowledge base.
2024-01-3034 min
2024-01-2515 min
Digital Marketing TherapyEmbracing Technology with Colin Sanburg Technology can help your streamline so many things in your organization. This can include marketing communications, internal systems, donor stewardship and on and on. Getting everyone on board with new technology is the more difficult part. Learn ways to better communicate the need for new tech as well as how to embrace it in this episode. What you'll learn: → why change is good. → ways to make decision making easier. → how to encourage your team to actually use the tech you have. → getting more buy in from your leadership on new tech tools. → t...
2024-01-2331 min
The Productivity for Living Podcast[Guest] Boost Your Online Presence With Sami Bedell-MulhernIt's sometimes challenging to know how to approach your digital marketing strategy. You might have asked yourself questions like: What needs to be on my website? Where should I get started with email marketing What data do I need to keep track of to make sure I'm maximizing my online presence? Well, these questions and more are answered by our guest Sami Bedell-Mulhern. Sami is a podcast host and digital marketing strategist supporting nonprofits and small business owners in online marketing strategies. She works with businesses to build, grow and retain their ideal...
2024-01-2343 min
Digital Marketing TherapyYou Have a Plan...Now What? with Cassandra Quinn Planning is important. It helps you know where you're going and what that means for your growth and impact. Executing that plan is the second half of the battle. Knowing if things are working and your strategies are going to get you to the end goal is where a lot of people get stuck. Learn about how you can effectively keep you and your team on the right track to geeting things done in this episode of the podcast. What you'll learn: → how to move from planning to doing. → identifying which tasks to do, dele...
2024-01-1638 min
Digital Marketing TherapyBonus: Going from Direct Seller to Coach with Becky Launder | Easy Style with Sami Podcast
2024-01-1134 min
Digital Marketing TherapyBonus: Going from Direct Seller to Coach with Becky Launder | Easy Style with Sami Podcast
2024-01-1134 min
Digital Marketing Therapy10+ Tech Tools for 2024Technology can really support your business. I'm sharing the tools that I can't live without in case you're looking for recommendations. Remember that technology is only as impactful as the problem it solves. Don't go down a rabbit hole for tools you don't need. To evaluate the tools you need with our free downloadable down below. This post contains affiliate links. Should you choose to purchase, we may receive a small commission. We are only affiliates for products and services we use ourselves. What you'll learn: → tools to help with organization. → making scheduling easier. → how we cre...
2024-01-0911 min
Digital Marketing TherapyTake Back Control of Your CalendarMeetings are great – you can get a lot done. Typically, they requre more work afterwards and your calendar can quickly get filled up without time to get the actual work done. 2024 is the year you master your calendar and get things done. Not all meetings NEED to happen and really asking yourself the purpose and the end goal can go a long way. What you allow your schedule to become is ultimately on you. This episode gives you some tools to make sure you have room in your schedule to do all the things! What you'll learn:
2024-01-0212 min
Digital Marketing Therapy10 Ways to Practice Self Care DailyWe often forget about the self care that can happen in the inbetween moments of our day. The little things that we can do to fill up our cup and keep us steps away from burnout. Self-care isn't just about the big things, and when I realized that it really helped me to figure out how to put self-care into the pockets of my day that I had space in. Even just five minutes could make a big impact! I'm sharing some of my favorite self-care strategies that only take minutes! What you'll learn: → how I...
2023-12-2618 min
Sales Made EasyEP 126 | Aligning Sales and Marketing Efforts for Business Success with Sami Bedell MulhernCan sales work together with marketing for the overall success of the company?Welcome to Sales Made Easy, where we believe that successful sales is not about being pushy, but about building genuine connections and providing value to your customers. In this episode, we have the pleasure of welcoming digital marketing expert, Sami Bedell Mulhern, as she shares her proven strategies for aligning sales and marketing efforts to drive business success without resorting to aggressive tactics.If you're looking to elevate your sales game while maintaining authenticity and respect for your customers, this episode is...
2023-12-1932 min
Digital Marketing TherapyEp 236 | Minimizing Your Limiting Beliefs with Tracy Pleschourt Do you ever wonder why some people find great success and grow faster and you might not be? Sure, it could be budget, staffing, marketing expertise, and on and on. But have you taken a moment to see how your mindset and limiting beliefs might be leading you to self-sabotage? What you'll learn: → how mindset and limiting beliefs affect us. → her S E L F framework. Want to skip ahead? Here are key takeaways: [7:07] It starts with understanding the neuroscience in your brain and the difference between your right and left...
2023-12-1941 min
Digital Marketing TherapyGetting Your Marketing Gen Z Ready with Tracy Grzybowski As you move into 2024, do you have a strategy for engaging with Gen Z? Understanding how Gen Z ticks can help you put together a strategy for building community that connects for long term relationships. Bonus – engaging with Gen Z can also help you build better connections with your audience overall. What you'll learn: → what is the real difference in how generations engage with brands digitally? → Gen Z isn't too young. → why giving back is important to them. → relationships need to come first, before the ask. → they need to see themselves in your comm...
2023-12-1236 min
Digital Marketing Therapy2024 Pep TalkDo you need a pep talk to get 2024 off to a great start? Listen to this short episode to get your head on straight, shake off 2023 and get ready for an incredible new year. What you'll learn: → why reflecting is important. → getting real with yourself and what you're doing. → bring joy and excitement to your job again. → remembering kindness. Want to skip ahead? Here are key takeaways: [4:40] Get real with yourself. Understand what your resources are in regards to time and budget. Get real with what you can and canno...
2023-12-0510 min
Digital Marketing TherapyBonus: Organizing Your Program, Fundraising and Marketing to Minimize Overlap
2023-11-2810 min
Digital Marketing TherapyReflecting on 2023 to Plan for 2024 with Julie Boll When you reflect you remind yourself about what was amazing, what you want to do more of, and what you'll let go of. Walk through the exercises in this episode for yourself AND with your team as you plan for 2024. Then, create this as a practice throughout the year to make adjustments and changes as you work towards your organizational goals. What you'll learn: → what is a reflection practice? → how often you should be reflecting. → questions to ask yourself when reflecting. → using what you learn to help you when you aren't hitting your goa...
2023-11-2834 min
Digital Marketing TherapyBreaking Down Your Annual Plan Into Manageable ChunksAre you someone that loves to plan, but the execution feels overwhelming? Let's break it down into manageable chunks. We don't have to think about EVERYTHING all the time. It's putting it together to that you know where to focus and get the most important things done. What you'll learn: → tying things back to your goals. → how to break up goals quarterly. → planning you big three for the week. → breaking down your daily tasks. Want to skip ahead? Here are key takeaways: [2:06] Ensure you have goals lined out. When you h...
2023-11-2113 min
Digital Marketing TherapyCreating a Sales Strategy for 2024 with Harry Spaight When you think about sales how does it make you feel? For most people they feel icky and greasy. Sales doesn't have to be that way. You can implement a sales strategy into your fundraising approach so that you have a constant stream of people coming into your network for you to build stronger relationships with. What you'll learn: → why having a sales strategy doesn't mean you have to be salesy. → why a sales mindset works for nonprofits. → ways to motivate your team to keep pushing forward. → ways to keep things simple. →...
2023-11-1433 min
Digital Marketing TherapyBonus: Playing Big in a Small Town with Rebecca Undem | Easy Style with Sami
2023-11-0946 min
Digital Marketing TherapyBuilding Your Marketing Around Your Fundraising PlanDo you plan your marketing first or your fundraising first? For me, the answer is always your sales or fundraising goal. Marketing is meant to support your organizational goals. Don't get lost in the trap of working in silos where one isn't supporting the other! What you'll learn: → why your fundraising plan comes first. → how data can help drive decisions. → pay attention to audiences. → creating a culture of communication. Want to skip ahead? Here are key takeaways: [2:09] Build your fundraising plan first. When they know the goals that are laid...
2023-11-0719 min
Digital Marketing TherapyThe Importance of Trust Building with Chase Harmer The biggest reason that people don't give to an organization is that they don't trust the way they use the funds. Transparency is critical in growing your base, especially as the number of donors is trending down. There are several ways you can build trust, and it also includes the additional platforms you use to raise money. What you'll learn: → why its harder for nonprofits to build trust. → how impact builds trust. → power of keeping impact manageable. → what to think about with third-party partnerships and platforms. → find ways to engage with people bef...
2023-10-3135 min
Digital Marketing TherapyBonus: Unlearning Multi Tasking: Stop Oversheduling and Reduce Overwhem | From Overwhelmed to Under Control Podcast
2023-10-2612 min
Digital Marketing TherapyStrategies for a Strong Year End Campaign with Janet Cobb Your year end giving campaign is a big part of your overall annual fundraising. But what all goes into a successful campaign? It starts with messaging and then spreading it out amongst all the different channels your donors exist on. What you'll learn: → the importance of a year end giving campaign. → show up in multiple channels → direct mail is critical. → making it easy to give. Want to skip ahead? Here are key takeaways: [5:07] 30% of all giving happens in the month of December. Historically it was because of marketing efforts a...
2023-10-2438 min
Digital Marketing TherapyEp 227 | What to Put In Your Year End Giving EmailsEmail is a big part of your year end giving campaign. But what do you actually put in those emails? This episode gives you a glimpse into what to put in them to get more people to engage and donation to your organization. What you'll learn: → importance of storytelling. → how to make impact levels that convert. → where to start with your emails → planning and scheduling to save yourself time. → establishing a clear call-to-action (CTA). → power of the P.S. Want to skip ahead? Here are key takeaways: [3:08] Get...
2023-10-1720 min
Digital Marketing TherapyBonus: Building a Business as a Woman with ADHD with Rachel Carey-McElwaney | Easy Style with Sami Podcast
2023-10-1238 min
The Hustle Less Profit More Podcast51. Unlocking the Power of Your About Page feat. Sami Bedell-MulhernDiscover the secret to attracting and retaining more customers on your About Page. Hear from expert Sami Bedell-Mulhern as she shares the key elements to optimize your website, build trust, and create a sense of community. But beware, one misstep in your About Page could leave your business struggling to connect with customers.Your About Page is an opportunity to make a personal connection with your audience. Show your personality, share your story, and attract the right customers and clients. - Sami Bedell-MulhernIn this episode, you will be able to:Build trust and...
2023-10-1134 min
Digital Marketing TherapyBuilding Community in Preparation for your Year End Giving Campaign with Paul Gowder Community is something that is critical when it comes to returning donors. When they feel connected to you they are more likely to come back for more. So how do you build that community? There are many different ways you can create the feel of community – no matter what the size of the organization is. Also – regardless of if you are building a virtual or in person. What you'll learn: → being social on social media. → what we can learn from Swifties. → creating personal connections. → how to engage with different generations. → why community make...
2023-10-1033 min
Digital Marketing TherapyYear End Giving ChecklistYear end giving is a stressful. Getting as much done as early as possible is going to make it easier to reach your goals. This episode will give you some resources for putting your campaign together. You'll know what to put together based off of the goals you have for your campaign. What you'll learn: → creating your impact statements. → using data to determine what materials go to what list. → what communications you'll want to create. → building a new donation page. → scheduling as much as you can. Want to skip ahead? Her...
2023-10-0320 min
2023-09-2815 min
Digital Marketing TherapyMy Favorite Copywriting ToolsCopywriting tools can help you with the confidence to hit publish on all the incredible content you're creating. Especially if you have a small team! Using these tools can help you streamline your process and ensure it stays within you voice and style. What you'll learn: → tools for editing. → AI tools. Want to skip ahead? Here are key takeaways: [3:50] Grammarly. This tool is great for editing your content. You can even download a Chrome plugin so that you get the edits in whatever page you in, your email software, website, socia...
2023-09-2615 min
Digital Marketing TherapyWriting Content Your Audience Craves with Alison Ver Halen Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your organization, be clear in your messaging about the big picture goal of what you do. What you'll learn: → power of storytelling. → figuring out your tone. → choosing clarity. → better understanding clickbait. Want to skip ahead? Here are key takeaways: [5:47...
2023-09-1931 minBeyond The DonationAn interview with Sami Bedell-Mulhern, Founder of The First ClickOur Guest: Sami Bedell-Mulhern, Founder of The First Click About Sami: Sami has been involved with the nonprofit space since 2006. She found her niche role helping small to medium-sized nonprofits with their digital marketing with her consulting. She loves helping organizations share their stories in a more impactful way. (3:30) The big mistake nonprofits make in their digital marketing (4:45) Nonprofits making an impactful web presence “Use your website to speak to the motivations of why the donors give... Speaking to the motivation of the visitor is critical.” - Sami Bed...
2023-07-1828 min
The Practice of Nonprofit LeadershipMaximize Your Nonprofit's Impact Online with Sami Bedell-MulhernSend us a textHow important is a website for a nonprofit organization? What information should be on the site and how often should it be updated? What impact can a website have on raising funds for the organization.These questions and more are discussed as Nathan sits down with Sami Bedell-Mulhern, the heart and soul behind First Click. Sami's unique approach to digital marketing has reshaped how small and medium-sized nonprofits navigate the digital sphereThis episode is a deep dive into the dynamics of nonprofit websites and their vital ro...
2023-07-0536 min
Easy Style with Sami25: Summer BreakIt’s summer time. That means schedules are busy, vacations are on deck, kids are home. That means its break time for the Easy Style with Sami pocast. We are officially on episode 25 and have loved every second of it. We have learned so much from our guests. The goal of this podcast is to inspire you to live your best ilfe, on your own terms. We are working on bringing more guests on that can help share there stories and also give actionable steps in an area of their expertise. Have topics you’d love...
2023-06-2206 min
Easy Style with SamiGrowing Your Family And Career with Emily Mendenhall Making life choices isn’t always easy. Career changes, when (or if) to have a family, where to live, etc. Everyone around you will their own opinions about what is right for you. What do you listen to and what don’t you? How do you make choices that might not be what most think you should do? Emily Mendenhall has always done what feels right to her and made some decisions that most in her career path thought were different. Hear her story and get inspired to carve your own path and have it all. IN THIS...
2023-06-1536 min
2023-06-0845 min
Easy Style with SamiCreating Lasting Connections with Susan LarimerConnecting with other humans is something that Susan Larimer thrives on. It guides her personal life, her family life, her direct sales life and her church community. Creating true relationships with people and showing up genuinely is what has given her the success she has and helped her build her business and keeps her customers coming back to shop with her.
2023-06-0135 min
Easy Style with Sami21: Navigating Change with Sara Hintze Life throws us curveballs, wins, challenges, opportunities, everything, all the time and all at once. How we deal with those changes is what matters. Sarah had an unexpected Type I Diabetes diagonosis for her son and that changed their lifestyle, her job and how they managed the day to day. Hear how she makes time for herself, her business, her son and husband. She also shares the struggles and what it has taken to get them to the routine they have today. IN THIS EPISODE WE DISCUSS How Sarah has navigated changes in career. H...
2023-05-2534 min
Easy Style with Sami20: Letting Your Values Guide Your Choices with Jill Harms Leaving a corporate job isn’t easy. Having the security of the paycheck, the team, and knowing what to expect makes a big difference. However, when Jill decided to leave her job and open her own marketing business it was part kids, part travel, and part long term dream! Making big decisions is never easy but understanding the why behind it all helps. That’s what finally pushed Jill to follow her dream. IN THIS EPISODE WE DISCUSS What inspired Jill to start her own business. How they inspire hard work and going after their...
2023-05-1841 min
Easy Style with Sami19: Go from Surviving to Thriving Personally and Professionally with Alyson Caffrey Burnout is real, but it can be avoided. When it comes to work, people usualy have the best intentions but don’t know how to support their teams or employees. Yes, perks are great but it often starts with systems so that people can take advantage of those perks and the work doesn’t suffer. As a leader, having the right systems in place ensures that your work can carry on, even in your absense or if your staff changes. Alyson Caffrey shares some amaing insights for how we can live our best lives, prioritize our needs and s...
2023-05-1138 min
Easy Style with Sami18: Understanding Your Kids Style with Elinor MulhernMy daughter definitely has a style of her own and her own inspiration. Shopping can be a challenge but once we started to understand more about what she liked and trusted her instincts it got easier and easier. She’s here today to share where her inspiration comes from and to help parents out there have easier shopping experiences 😂 or just have more fun exploring with their kiddos. Plus, I just love any excuse to have a conversation with my kid! I N THIS EPISODE WE DISCUSS Where teenagers get their fashion inspiration from. How m...
2023-05-0417 min
Easy Style with Sami17: Building a Business as a Woman with ADHD with Rachel Carey-McElwaney It wasn’t until Rachel was an adult that she was officially diagnosed with ADHD. That diagnosis was an aHa moment for her in some of the struggles she had in school and in her early adult life. It has also helped her navigate the way she handles tasks and sets up her day to have less stress. IN THIS EPISODE WE DISCUSS How Rachel got her ADHD diagnosis and why it didn’t happen till she was an adult. Why its important to de stimgatize ADHD and mental health. How her diagnosis has helped her navi...
2023-04-2737 min
Easy Style with Sami16: Letting Go and Living Your Best Life with Denise MorrisonDenise didn’t necessarily know the path her career would take her. She just knew she had a passion for working with people and helping them out. She leaned in to opportunities and where her own life experiences were taking her to ultimately end up coaching women on working through their trauma and limiting beliefs to live their best lives! IN THIS EPISODE WE DISCUSS How Denise got into coaching and working with women. Finding stillness and listening to ourselves. Changing the way we talk to ourselves. Being ourselves and making our own...
2023-04-2028 min
Ready Yet?! With Erin MarcusEpisode 147 Interview with Sami Bedell-Mulhern: Building a Website That Develops the Know, Like, and Trust FactorIf you have a website for your business, or are in the process of creating a website for your business, you will not want to miss this episode. My guest today is Sami Bedell-Mulhern, a Digital Marketing Strategist and Co-Founder of The First Click who supports mostly nonprofit organizations in web design, getting more conversions from their websites, and retaining donors through content and email marketing. Join us as we discuss the similarities of running a non-profit and a for-profit business, as well as how to engage your target audience, increase viewer retention, and develop a connection with visitors...
2023-04-1433 min
Easy Style with Sami15: Learning from Each Job to Creating Your Dream Job with Lori Eich When it comes to building her best life, Lori Eich trusted her gut and extreme optimism to guide her. Each job was a new learning experience and she took those experiences head on taking in as much as she could. Now, she’s taking what she learned from all those experiences to build something that fills her passion in helping the environment with her technical and scientific background. Lori says her positivity has helped her trust in the process and that things will work out like they’re supposed to. It also led her to her career in u...
2023-04-1326 min
Easy Style with Sami14: Managing Entrepreneurship and Home Life with Patrick Kirby When it comes to parenting, both parents working, and a hybrid of working from home and at the office, all while building a business, things can get crazy real quick! Patrick Kirby has his own business, three kids in elementary school, and a spouse that works a corporate job at home. He’s sharing how they balance all the things (or attempt to anways 😂)! IN THIS EPISODE WE DISCUSS Patrick’s constant work on balancing work and home. How to balance schedules with a 2 parent working household. Finding creativity in your work. Building an entreprenurial spirit in his k...
2023-04-0630 min
Easy Style with Sami13: Lessons Learned so far From the Podcast It has been fantastic interviewing friends and colleagues on this podcast and having them share their stories. Building the business you want, the life you want, the peace and ease with which you move through life takes practic. I have learned a lot from these guests and their approach to certain aspects of their life. I wanted to highlight some of the common themes that I heard that you can embrace in your day-to-day. Remember it is a practice not an overnight change. IN THIS EPISODE WE DISCUSS The importance of listening. How conversations ca...
2023-03-3014 min
Easy Style with Sami12: Inspiration for Starting your Own NonProfit or Business with Erin Marcus Erin Marcus has a successful business, Conquer Your Business, helping people grow and scale to multiple six figures. She is also a regular volunteer at animal rescues. Recently she decided to bring both together and start a foundation so she can help other animal rescues around the country grow and scale! Her story is engaging and fun and Erin always has amazing advice to share. IN THIS EPISODE WE DISCUSS Why Erin wanted to start a animal rescue foundation. How she stays focused and gets things done. Following your passion. WANT TO SKIP AHEAD?
2023-03-2335 min
Easy Style with Sami11: Going from Direct Seller to Coach with Becky LaunderBecky Launder spent years in direct sales with a few different companies. She built thriving business and large teams and eventually left to start a business coaching direct sellers in building their dream businesses. This business even includes her husband now as they build a business together. She's sharing her experience and how her businesses have progressed to build the life and career that fits her and her family! Grab the shownotes and resources mentioned in this episode https://easystylewithsami.com/11
2023-03-1633 min
Easy Style with Sami10: How Comedy Went from Creative Outlet to Career with Katy IpockSometimes we go after something because we've always been passionate about it. Sometimes we try something as a fun hobby and to relax, and it just sticks. That's what comedy was for Katy Ipock. Over the course of time it has evolved into all sorts of things like producing shows, mentoring comics, and even starting a podcast. She's sharing how she has turned her passion into a career and how it has evolved over the years. She's also sharing how she's continuing to learn along the way and keep learning and growing her craft. Grab...
2023-03-0927 min
Easy Style with Sami9: Improving the Way You Communicate with Christine MarchandShowing up confidently is part nature and part nuture. Christine has a a great outgoing personality and has worked hard over time to understand how to engage with people and meet them where they are to have better, more engaging conversations. If you're the person that is nervous to talk to other people at an event this episode is for you. She's sharing some great ways you can learn how to listen more, be more confident and be open to where the conversation takes you. Grab the shownotes and resources mentioned in this episode at...
2023-03-0232 min
Easy Style with Sami8: Building Authentic Connections with Chelsea CallicottHave you ever had a conversation with somone with no expectation, only to find out that you both know the same person or they have a connection to that perfect client that you've been wanting an introduction to? When we show up with the right intentions and a mutual sharing you never know what the conversation can bring. Chelsea Calliott is a master connector and has always had a knack for really getting to know people. While things have changed post COVID, kids going to college and her husband selling his business, she is still adapting the...
2023-02-2228 min
Easy Style with Sami7: Trusting Your Intuition with Anne MasseyWhen was the last time you listened to your gut and made a change in your life, even if it wasn't the "popular" or most "responsible" decision? Oftentimes the world gives us signs about where we should go with our personal and professional lives. If we aren't listening then we are stuck in mediocrity. Anne Massey knew that she was ready for a change when she was living in Hawaii, her employer laid off a lot of people and her landlord told her the apartment was no longer for rent. Hear how she took back control to...
2023-02-1627 min
Easy Style with Sami6: Showing Up with Confidence on Video with Amy LokkenVideo is a crucial element to marketing no matter the industry. So what's stopping you from showing up? Or maybe your nervous to turn your camera on during a zoom call. Being confident is a combination of your surroundings and your mindset. Amy Lokken is here to share ways you can show up as YOU, and no one else. It includes the way you dress, your location and how you feel about your values. This all comes together to help you show up as you in your own personal style. Grab the shownotes and resources...
2023-02-0930 min
Easy Style with Sami5: Building a Team that Collaborates with Molly FitchTeamwork isn't always easy, it takes great leadership to ensure that everyone feels heard, valued, and that their contributing in a meanginful way. It can be even more complicated in the direct sales space with varying levels of skills and personalities. Molly Fitch has built an incredible culture within her team, which I'm a part of. She's sharing how she approaches her business and therefore how her incredible community has been built organically. Grab the showntes and resources mentioned in this episode at https://easystylewithsami.com/5
2023-02-0228 min
Easy Style with Sami4: How Self Awareness Helps Ali Cammelletti Live Her Best LifeAre you finding yourself in a space that just doesn't feel authentically you? Do you struggle with knowing you're not in the right job, marriage, friendship, etc, but have no idea how to move through it? Ali Cammelletti joins me today to talk about how she has worked on her self-awareness and mindset to help her get to the place she's always wanted with her business and personal life. Ali isn't a life coach or a therapist, she's a sales consultant that supports the hospitality industry. Her perspective is one that I think all of us can...
2023-01-2425 min
Easy Style with Sami3: Collaborations to Grow Your Personal StyleWhen it comes to growing a business, collaborations is the best way I've done it. Building relationships with like minded people that are willing to refer people to me makes it easier to close and easier to build. In this short episode I'm sharing a bit about how collaborations have been integral in all the different aspects of my business. Grab the shownotes and resources mentioned in this episode at https://easystylewithsami.com/3
2023-01-2411 min
Easy Style with Sami2: Building Your Own Direct Sales Style with Lisa DuckLisa Duck has been in Direct Sales for over 17 years. She always knew she wanted to do it differently and be more virtual vs in person and has built a successful business thinking about the traditional box. Hear how she found the company that fit her personality, how she took to Reels and what advice she has for you if you're starting and growing your business on your terms. Grab the shownotes and resources mentioned in this episode at https://easystylewithsami.com/2
2023-01-2418 min
Easy Style with Sami1: Going from Medical Practitioner to Writer with Sarah CookSarah Cook always knew she wanted to have a career in the Naturopathic Medical field, but just didn't exactly know what that looked like. After graduating from SCNM she felt the only option she really had was to become a practitioner so that's what she did. When it didn't fill her up, she knew she needed to do something a little different but didn't want to abandon the field altogether. Check out Sarah's story in how she found her personal style with her business and as an entrepreneur to build something she's super proud of now that...
2023-01-2429 min
Easy Style with SamiEasy Style with SamiEasy Style with Sami explores how people have created their own personal style around their family, travel, food, entrepreneurship and more. Anything goes as guests share their unique stories to inspire you to find your own unique personal style. Look for new episodes every Thursday!
2023-01-1303 min