Shows
Chief AdvertiserConveying a Brand Story That Grows With Your AudienceTyler Milakis is the Head of Brand Marketing at Charlotte's Web, a leading producer of hemp-derived wellness products. In his role, he spearheaded a full rebrand, go-to-market launches, and performance campaigns for flagship wellness products. With over a decade of experience in DTC marketing, Tyler has helped brands sharpen their voice, expand their presence, and own their markets. In this episode… Brands with rich origin stories may struggle to evolve without alienating their loyal customer base. As consumer expectations shift and competition intensifies, companies must modernize their brand while remaining true to their core values. Ho...2025-06-3023 minChief AdvertiserHow Growth Marketers Can Balance Brand Equity and Performance MetricsJerel Blades is the Head of Growth at TUSHY, which provides best-in-class bidet attachments for toilet seats. As a growth marketer, he was the VP of Growth at GOAT Foods, where he led growth for Licorice, Pretzels, Caramels, and Chocolate. Jerel began his career as an intern in fashion brand management. In this episode… In today’s consumer-led digital landscape, growth marketers must drive short-term performance without sacrificing long-term brand equity. As paid media becomes increasingly competitive and attribution becomes unclear, marketers must demonstrate their value while aligning with broader business objectives. How can growth teams...2025-06-2330 minChief AdvertiserThe Key to Social Commerce: Why Community Comes Before SalesHelen Christoni is the Senior Vice President of Ideal Living, where she leads the growth of AirDoctor and AquaTru, two of the nation’s leading clean air and water solutions brands. With over 20 years of experience in health and wellness, she specializes in building mission-driven brands through influencer partnerships, education, and community engagement. Helen has completed the Boston Marathon five times and three 100-mile ultramarathons. In this episode… Social commerce holds untapped potential for growth, but where can brands begin? Companies often focus on driving sales and ROI first without building a loyal community or a cl...2025-06-1628 minChief AdvertiserHow To Market Seasonal Products With Long Purchase CyclesMorgan Decker is the Director of Global Marketing at Andie, a women-led DTC swimwear brand. In her role, she spearheaded initiatives that increased customer acquisition by 25% and improved retention by 18%. With over a decade of experience spanning startups to Fortune 500 companies, Morgan blends creativity with data-driven strategies to drive sustainable growth and customer engagement. She is also a Founding Member of CartStars, an e-commerce platform that streamlines online sales operations for businesses. In this episode… Marketing high-consideration, low-frequency products like swimwear presents unique challenges, especially when customer purchases are seasonal, brand loyalty is elusive, and ac...2025-06-0921 minChief AdvertiserUsing DRTV To Build Billion-Dollar BrandsRick Cesari is the Chief Marketing Officer at Direct Branding, a marketing agency specializing in direct-to-consumer strategies and video marketing to help consumer brands scale and drive measurable sales growth. A pioneer in direct response advertising since the early 1990s, Rick has played a pivotal role in building iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, and GoPro, contributing to several companies achieving over a billion dollars in sales. He is also the author of multiple marketing books, including Buy Now and Video Persuasion, which offer insights into leveraging video to boost customer engagement and conversions.2025-05-1336 minChief AdvertiserHow Zero-Party Data and AI Are Transforming Ecommerce Pop-UpsShaan Arora is the Co-founder and CEO of Alia, an e-commerce pop-up alternative for Shopify brands. He founded the company to help brands convey their stories and value to online shoppers. In 2023, Shaan was recognized on BostInno's 25 Under 25 list. In this episode… Pop-ups are everywhere in e-commerce, but they often feel intrusive, ineffective, or poorly optimized for customer engagement. It can be challenging to capture useful customer data while maintaining a seamless user experience. How can businesses design pop-ups that collect valuable insights and drive higher opt-ins and conversions? With a specialty in cu...2025-05-1216 minChief AdvertiserOptimizing Product Strategy for Maximum ROIKareem Elgendy is the CEO of Veiled, a modest fashion brand for women. He has grown Veiled into an eight-figure brand, achieving over 70% year-over-year growth through data-driven strategies and analytics. Before Veiled, Kareem was the Head of Marketing at Baked Boutique and the Director of Quality Assurance at Frank Seta & Associates. In this episode… Many e-commerce brands stagnate when scaling their marketing efforts, only to realize that the problem isn’t their ads; it’s their product catalog. When top-performing items go out of stock or merchandising isn’t aligned with audience demand, conversion rates plummet...2025-05-0525 minChief AdvertiserMastering Marketing Measurement: Incrementality, Attribution, and Media Mix ModelingMichael Kaminsky is the Co-founder and Co-CEO of Recast, a marketing measurement platform that helps brands optimize their ad spend. As a trained econometrician, he led the marketing science team at Harry’s, where he developed data-driven strategies to enhance customer acquisition and retention. Michael also held analytics positions at Case Commons and Analysis Group. In this episode… Marketers often struggle to measure tangible results from their advertising strategies. As brands scale and expand across multiple channels, traditional attribution models like last-click fall short, leading to inaccurate ROI estimates and poor budget decisions. How can mark...2025-04-2836 minChief AdvertiserScaling Beyond DTC: How To Build an Omnichannel Brand With Narrative MarketingLouis Monoyudis is the Global Chief Marketing Officer at Bokksu, a company delivering authentic Japanese snacks and home goods worldwide. He is also a judge at Effie Worldwide, where he evaluates top-performing marketing campaigns for the Commerce and Shopper Effie Awards. As a brand strategist, designer, and DTC e-commerce executive, Louis has worked for brands like Sprite, Morgan Stanley, Calvin Klein, Tommy Hilfiger, and LĒVO. In this episode… Many DTC-only brands start strong by building a loyal early customer base but eventually hit a wall when trying to scale. High customer acquisition costs and lim...2025-04-1428 minChief AdvertiserHow Brands Are Taking Over Hollywood: The Rise of Marketing-Driven MoviesOlivia Morley is the Founder and Content Consultant at FusionFront Media, which offers consulting and freelance services in advertising, media, and entertainment. She also co-hosts the Agency Business and Screen & Sponsor: The New Era of Filmmaking podcasts, which explores the collaboration between brands and the entertainment world. Before founding FusionFront Media, Olivia was a Senior Reporter at Adweek, where she reported on agencies, advertising, marketing, and media trends. In this episode… For brands looking to break through the noise, traditional advertising no longer guarantees cultural relevance. As consumers grow savvier, product placements and celebrity endorsements ar...2025-04-0722 minChief AdvertiserRevenue Growth Without the Overhead: Fractional Marketing LeadershipLewis Goldman is a Partner, Chief Growth Officer, and Fractional CMO at TechCXO, which provides companies with fractional and part-time executives. In his role, he specializes in scaling businesses through strategic marketing, product innovation, partnerships, new channel launches, and customer data. With experience as a CMO, Lewis led growth, digital marketing, and e-commerce efforts at companies including Citigroup, MetLife, LinkedIn, Amazon, and LendKey. He is also an Adjunct Professor at St. John’s University, where he teaches integrated advertising communications. In this episode… Many growing companies hit a pivotal stage where they need strategic marketing lead...2025-03-3127 minChief AdvertiserHow To Measure Marketing Impact Beyond Meta and GoogleMatt Bahr is the Co-founder and CEO of Fairing, which helps e-commerce brands build sustainable customer relationships and growth models. Matt spent the last decade helping brands with attribution and analytics. He also advises and consults for various businesses, from DTC brands to public companies. Matt specializes in e-commerce, DTC startups, SEO, web development, and CR optimization. In this episode… As digital marketing evolves and new channels emerge, many brands struggle to measure advertising campaign effectiveness. With platforms like Meta and Google offering clear attribution models, expanding into newer, less trackable spaces like influencer marketing, CT...2025-03-2426 minChief AdvertiserFirst-Party Data, Retail Media, and the Future of Media BuyingScott Ohsman is the Vice President of Digital Commerce at Quickfire, a digital commerce agency. With over 25 years of experience in retail and e-commerce, he drives brand growth and digital strategies for Quickfire. Throughout his career, Scott has launched over 200 brands on Amazon and owned and operated a sales and marketing agency specializing in Amazon brand management. He is also a co-host of the Always Off Brand podcast, which shares insights on e-commerce trends and strategies. In this episode… The rise of AI, Amazon’s dominance, and the growing emphasis on first-party data have made medi...2025-03-1732 minChief AdvertiserScaling Startups and Building Brand TrustAlex Gassner is the Director of Growth and Ecommerce at The Absorption Company, a highly absorbable supplement brand. In her role, she has led website optimization, overhauled email flows, and launched paid media campaigns. Before The Absorption Company, Alex was the Director of Ecommerce at Moon Juice. In this episode… Many brands struggle to stand out in a crowded market, especially when launching a new product in a competitive industry. Beyond product quality, companies must educate consumers, build trust, and create a compelling brand story to drive conversions. How can businesses balance brand awareness, performance ma...2025-03-1033 minChief AdvertiserHow Greg Vetter Built a Multimillion-Dollar BusinessGreg Vetter is the Founder of Home Grown Brand Accelerator, which empowers emerging entrepreneurs. He is also the former CEO of Tessemae's, which he co-founded with his brothers to bring their mother’s salad dressing recipe to market. Under Greg’s leadership, Tessemae's became the #1 organic salad dressing brand in the refrigerated aisle space. He also co-founded Alta Fresh Foods, a company revolutionizing the salad dressing industry with innovative processes, and is the author of Undressed, which recounts the challenges of building Tessemae's. In this episode… Turning a homemade recipe into a national brand is a pass...2025-03-0321 minChief AdvertiserWhy “Try Before You Buy” Is the Next Big Trend in RetailBenjamin Davis is the Founder and CEO of TryNow, which has pioneered the “try before you buy” model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity. In this episode… “Try before you buy” has transformed e-commerce by reducing customer acquisition costs and improving conversion rates. Many online shoppers hesitate to purchase due to uncertainty about fit, feel, or function, leading to abandoned carts and high return rates. How can companies remove friction from the online sho...2025-02-2427 minChief AdvertiserBreaking the Cannabis Marketing Stigma: Strategies for Growth and Customer EngagementJoe Becker is the Director of Marketing at Stash Ventures, LLC, a vertically integrated cannabis company. In his role, he develops and executes strategic marketing initiatives for brands, including High Minded Cannabis and Timber and Cloud dispensaries. Joe has over 25 years of experience in creative design, marketing, and branding. Before Stash Ventures, he held roles such as Vice President of Marketing for Marolina Outdoor and Creative Director at Wolverine Worldwide and Carhartt Apparel. In this episode… With strict regulations and social and cultural barriers, marketing in the cannabis industry is challenging. Traditional digital advertising is li...2025-02-1735 min
Agency BusinessEpisode 8: QRY CEO Samir Balwani on Brand Investment, Media Buying & Agency GrowthSamir Balwani, founder and CEO of media agency QRY, join co-hosts Olivia Morley and Brian Wieser to discuss the evolving role of media agencies, the challenges of brand awareness investments, and how independent agencies can compete with industry giants.Samir shares thoughts on why mid-sized brands struggle with top-of-funnel marketing and how his agency bridges the gap between performance marketing and brand-building. He explains the importance of media forecasting, how QRY helps clients de-risk brand investments, and why CFOs remain skeptical about long-term marketing returns.Reach OutFor sponsorship inquiries or to discuss...2025-02-1033 minChief AdvertiserMarketing in the Toy Industry: A Balanced ApproachKristina DiMatteo Fields is the Senior Director of Global Media and Operations at Hasbro, a leading toy and game company. Previously, she served as the Senior Director of Integrated Media for North America and the Senior Manager of Digital Marketing. In this episode… Toy marketing isn’t just about selling products; it’s about building meaningful connections that drive both brand loyalty and sales. With children influencing purchasing decisions and parents acting as the buyers, brands must craft campaigns that engage both audiences effectively. How can marketers balance brand awareness and performance-driven media? Market...2025-02-1037 minChief AdvertiserBoosting Brand Recognition With Creative CampaignsStephen Racano is the Head of Growth at Geologie, a personalized skin, hair, and body care brand. In his role, he has delivered over 5x year-over-year growth for two consecutive years. Stephen has more than 15 years of digital marketing experience and provides online marketing, tag strategy, and management consulting services. In this episode… Building brand awareness in a socially driven market requires more than creating flashy logos and stunning designs. Instead, lifestyle brands must generate viral content that captures consumers’ attention and leaves a lasting impression. How can companies build their brands while remaining authentic and...2025-02-0338 minChief AdvertiserInnovative Customer Retention StrategiesPeter Klein is the Vice President of Customer Growth and Retention at Ideal Living, a wellness tech company that provides pure water and clean air. With 20 years of experience in direct response marketing, he focuses on the customer experience, operations, and client services. Before Ideal Living, Peter was the Chief Marketing Officer and Head of Brand Incubation at Pangaea and the VP of Marketing and Chief Customer Officer at Golden Hippo®. In this episode… Understanding customer needs and driving retention is essential for DTC brand growth. How can companies use data and customer insights to imp...2025-01-2034 min
Ecom ExperiencesCultivating Brand Awareness During Seasonal EventsCelia Mulderrig is the VP of Ecommerce at NakedCashmere, where she leads a team of five employees and agencies to drive double-digital revenue growth year-over-year. Under her leadership, NakedCashmere experienced a 50% growth in new customers. Celia has 15 years of leadership experience in ecommerce, digital and growth marketing, and scaling DTC brands in Asia, Europe, and North America. In this episode… In a highly seasonal and competitive market, balancing brand awareness with performance marketing is critical, especially for startups. How can brands leverage seasonal sales events like Black Friday to boost visibility and long-term growth? A...2024-12-1632 minChief AdvertiserBalancing Brand and Performance Marketing in AdvertisingKatie Mack is the VP of Marketing and Ecommerce at eyebobs, a designer reading glasses, blue light glasses, and prescription eyewear company. As a marketing and sales leader, Katie has worked with global B2B and B2C brands and led client initiatives at creative agencies. In this episode… Creating scalable performance marketing strategies and generating brand awareness remains a top concern for many consumer brands. How can brands balance and measure these elements while maintaining relevance in the marketplace? Sales and marketing leader Katie Mack executes marketing and awareness goals by building st...2024-12-1234 minEcom ExperiencesBuilding a Community-Centered Brand Through Omnichannel EcommerceAnne Steeves is the Senior Director of Brand Marketing at Welly Health PBC, a wellness brand producing bandages, ointments, and other first-aid essentials. She played a significant role in scaling the brand from premarket to acquisition. With experience in nonprofits, for-profits, and startups, Anne built a $10 million ecommerce business from scratch. In this episode… In a competitive digital space where legacy brands dominate the market, it’s not enough for startups to launch their products on DTC sites. How can you diversify your channel investments to build brand and product awareness? After many atte...2024-12-0220 minEcom ExperiencesMastering Paid Acquisition StrategiesKevin Shields is the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, a DTC brand delivering fine, freshly roasted coffee. As a DTC ecommerce growth marketer, he has experience in paid social and search, CRO, email, and SMS. Kevin has worked with notable brands, including Harper Collins Publishing, Wedderspoon, Authentic Empire Music Group, and FarmersCart. In this episode… When launching products in a mainstream category like coffee, it can be challenging to differentiate your brand from thousands of others. How can you educate consumers about your brand’s uniqueness? Growth and...2024-11-1825 minEcom ExperiencesNavigating Seasonal Demand ChallengesKatie Buczek is the Director of Sales for Amazon and Ecommerce at Totes Isotoner, a retailer selling umbrellas and rain gear that was acquired by Randa Apparel & Accessories in 2024. She is also a member of the Digital Shelf Institute and the Women in Retail Leadership Circle. Before Totes, Katie managed independent sales teams at Alpargatas and drove significant sales increases at David Donahue, Inc. In this episode… In today’s fast-paced ecommerce landscape, brands must consider consumer behavior, seasonal demands, and fierce competition. How can you strategize growth while balancing these factors? As a sa...2024-11-0422 minEcom ExperiencesDecoding Sustainable Brand GrowthAdam Gassman is the Chief Growth Officer at Beam, a functional wellness brand offering natural supplements. He is also the Founder of Lane 529, which offers personalized strategies for brand growth, and an investor and advisor for multiple companies. As a growth and marketing executive, Adam has over 10 years of experience driving user growth for content and DTC brands. In this episode… From rising ad and customer acquisition costs to various ways of measuring creative performance, driving brand growth requires agility and innovation. How can you balance your efforts to promote profitable and sustainable growth? ...2024-10-2127 minEcom ExperiencesFrom Lean Budgets to Big Impact: Ecommerce Growth TacticsCraig Horsley is the Director of Ecommerce Growth Strategy at Revision Skincare and a Digital Marketing Consultant at HRC Digital. As a seasoned leader in creative digital marketing and ecommerce, he has experience in digital and retail media, Amazon Advertising, content, and analytics. Before Revision Skincare, Craig held multiple roles at Galderma, including Digital Marketer and Ecommerce Media Manager. In this episode… Ecommerce is fast-paced, with shiny new technologies distracting brands from their goals. As competition becomes fierce and budgets become tighter, how can you drive brand growth while focusing on what truly matters — the cust...2024-10-0729 minEcom ExperiencesScaling Brands With Authentic StoriesEleah Portillo is a Fractional CMO at For Wellness, a performance-based wellness brand. As a marketing consultant for DTC and ecommerce brands, she has 20 years of experience managing growth-driven marketing strategies. Eleah is also an Adjunct Professor of Entrepreneurial Marketing at Loyola Marymount University. In this episode… In a competitive ecommerce market, simply designating yourself as a luxury brand doesn’t make you one. You must first identify your precise customer demographic, but some brands may misidentify their consumers, leading them to create a dull brand story that doesn’t resonate. How can you specify your t...2024-09-1642 minEcom ExperiencesRevolutionizing the Funeral Home Industry Through Growth MarketingWill Prout is the Head of Growth at Titan Casket, which manufactures easily accessible and customizable caskets. As an experienced DTC marketer and growth hacker, he specializes in helping consumers in overlooked industries. Before Titan Casket, Will was the Director of Growth Marketing at Perry Health and the Senior Manager of Paid Acquisition at Fabric Technologies. In this episode… Niche spaces like the funeral industry are often hindered by tight buying windows and one-time purchases, necessitating creative marketing campaigns and consumer education. How can you solve these problems to move your startup in the right di...2024-09-0224 minEcom ExperiencesHarnessing Innovation and Influencers in EcommerceMila Mendez is the Vice President of Digital Media and Ecommerce at RéVive Skincare, a luxury skincare line where she oversees the global strategy and operations of the brand’s online presence and performance. She also collaborates with cross-functional teams and external partners to optimize the customer journey, enhance the brand’s image, and drive revenue and profitability. As the former VP of Ecommerce at Milk Makeup and Laura Geller Beauty, Mila has a track record of growing ecommerce channels and platforms for consumer luxury brands. In this episode… Are you struggling to balance high-qu...2024-08-1927 minEcom ExperiencesBuilding, Scaling, and Protecting Your Ecommerce BrandJesse Nuttall is the Head of Ecommerce at Goal Zero, which provides portable, cost-effective power solutions for the Congo. As a senior business leader, he has over 15 years of experience developing digital marketing strategies that have propelled revenue growth for large- and mid-sized companies. Jesse provides strategic thought leadership on digital strategies, revenue growth, partner development, and trends in online channels. In this episode… Maintaining your brand’s edge in an increasingly competitive ecommerce landscape can be arduous, especially with disruptive new technology and other industry shifts creating distractions. How can you stay ahead of the...2024-08-0526 minEcom ExperiencesHarnessing the Power of Niche Marketing in EcommerceKaleigh Redington is the Director of Marketing at Zen Habitats, a company that creates innovative reptile enclosures and products, and the Marketing Director at WeGro Co, a pet marketing agency. At Zen Habitats, she transitioned from a Brand Manager to the Director of Marketing in less than two years. Kaleigh has over seven years of experience in UX design and social media, digital, influencer, brand, email, and SMS marketing. In this episode… Leveraging niche marketing in a startup can be a rich and valuable learning opportunity for driven professionals. How can you accelerate both brand an...2024-07-2225 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaMastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition PodcastSamir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going...2024-07-1143 minEcom ExperiencesThe Power of Data-Driven Ecommerce StrategiesAndrew Mosko is the VP of DTC, Ecommerce, and Marketing at Juiced Bikes, an e-bike company focused on sustainability and meticulous engineering. With a focus on balancing brand awareness and performance marketing, he has led strategies around promotions, online merchandising, and digital campaigns. With experience in both large and small organizations, Andrew emphasizes data-driven decision-making and fostering an innovative team culture. In this episode… The ecommerce space is flooded with innovations and consumer expectations, pushing brands to stay agile amid fierce competition. How can you navigate a market saturated with quick, cheaper alternatives to stay co...2024-07-0825 minEcom ExperiencesScaling Ecommerce Success: Unleashing the Power of Customer Experience and Data StrategyJennifer Peters is the Senior Manager of Ecommerce at OLLY, a gummy vitamin brand. In her role, she leads the DTC ecommerce program, managing retention, warehouse management, web development, and inventory oversight. Jennifer is adept at navigating the complexities of FDA regulations for supplement branding and excels at finding innovative solutions to emerging challenges in the ecommerce space. In this episode… For brands in a highly regulated industry like vitamins and supplements, merging compliance with ingenuity is crucial for achieving growth and customer engagement. How can these brands navigate a turbulent landscape to reach their co...2024-06-2429 minEcom ExperiencesBuilding Brand Awareness and Winning in EcommerceJen Yu and Alex Penfold are the Co-founders of Jaxon Lane, an award-winning California-based skincare brand. After Alex became dissatisfied with existing men’s skincare products and began using Jen’s products instead, the husband and wife team founded Jaxon Lane to offer high-performing skincare for men. Jen is also the Business Enablement Lead of Google’s food division. In this episode… In a market saturated with countless choices and fleeting trends, standing out with genuinely superior products could be the difference between temporary success and establishing a legacy brand. How can brands achieve this competit...2024-06-1733 minEcom ExperiencesLeveraging Subscription Models To Scale an Ecommerce BrandShelley Griffin is the Director of Ecommerce and Marketing at Caffe Vita, a Seattle-based coffee roasting company established in 1995. With over 10 years of in-house and agency experience and two years with the company, Shelley has been instrumental in scaling Caffe Vita’s online store and subscription program. She is dedicated to bridging the gap between physical retail experiences and digital engagement. In this episode… Launching an ecommerce store can be an exciting but challenging task that requires a meticulous balance between innovation and customer retention. How can companies transition customers from a traditional shopping path to a...2024-06-1021 minEcom ExperiencesBoosting Ecommerce for an Outdoor Gear BrandAshlee Anderson is the Director of Ecommerce and Performance Marketing at DECKED, a truck bed storage solutions company. She previously served as the Director of Ecommerce and Performance Marketing at Rumpl, an outdoor gear brand known for its performance material blankets. In this role, Ashlee oversaw the ecommerce journey on DTC and Amazon, balancing paid advertising with retention marketing strategies. She has experience in the digital consumer journey, including paid search and social, CTV, affiliate, email and SMS marketing, and display. In this episode… Ecommerce is not just about selling products; it's about revolutionizing how con...2024-06-0323 minEcom ExperiencesMarketing Optimization: Harnessing Data and ExperienceNick Hernandez is the Director of Ecommerce at Felina, a women's apparel and intimates company. In his role, he drives the brand's recent pivot toward ecommerce and direct customer relationships. Nick is also a Founding Member of CartStars, a peer group of the most recognized leaders in ecommerce and retail. With nearly a decade of experience in health and beauty marketing, Nick has honed his expertise in brand storytelling and audience engagement. In this episode… In the fast-paced ecommerce landscape, leveraging storytelling to understand customers’ motives can transform a brand's trajectory. Yet what happens when a co...2024-05-2738 minEcom ExperiencesMastering Ecommerce Strategy and Cultivating Creative ContentColin Nielsen is the CMO and Marketing Director at Tier 1 Concealed, where he has been instrumental in driving the brand’s growth and recognition in the concealed carry enthusiast space. In his role, he is responsible for product development, content creation, and spearheading marketing initiatives. Colin’s expertise spans graphic design and strategic planning, combined with a keen understanding of market dynamics and consumer behavior within the industry. In this episode… What does it take to market high-quality, customizable products in a niche industry? Balancing strategy and creativity can be a tricky affair, especially when your t...2024-05-2025 minEcom ExperiencesHow To Boost Conversions and Eliminate SkepticismRyan Regan is the Director of eCommerce at VKTRY Gear, which produces performance insoles that help athletes run faster and jump higher. His expertise spans all phases of e-commerce and digital marketing projects, making him a trusted source for strategies to optimize conversion rates. In this episode… Specialized products are some of the most difficult to sell, and cultivating brand recognition and consumer trust from these products alone is even more challenging. What strategies can you leverage to drive conversions for your products? As the leader of e-commerce efforts for a brand specializing in...2024-05-1320 minEcom ExperiencesThe Secret to Marketing Across Broad AudiencesHannah Gates is the Head of Marketing at Reliefband Technologies, creators of anti-nausea wristbands. As a brand marketer and leader, she has built and scaled global health and wellness brands, start-ups, and unicorns. Hannah has experience creating and executing creative visions, enhancing the customer journey, and developing content strategies. In this episode… Marketing a brand is tough enough, but when your brand appeals to everyone, it can be even more challenging. How can you convince a broader market of your products’ uses while fostering a cohesive brand story? Marketing problem-solver Hannah Gates has face...2024-05-0635 minEcom ExperiencesThe Highs and Lows of EntrepreneurshipJustin Silver is the Co-founder of AAVRANI, a science-backed hair and skin care brand. As an investor turned business owner, he has experience growing digital-first luxury brands through e-commerce, retail, and wholesale. Justin is also a Venture Advisor for Entrepreneurship at the Tsai Center for Innovative Thinking at Yale and an Entrepreneur in Residence at Venture Lab. In this episode… Launching a brand can be immensely rewarding. From transforming ideas into reality to recruiting and building a team, every day brings something new. Yet this endeavor is not without its challenges. How can you navigate th...2024-04-2925 min
B2B Breakthrough PodcastHow Samir Pursued Extreme Success in E-commerceIn this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Samir Balwani, the CEO of QRY. Join them as they: Highlight the importance of resilience and problem-solving as a business ownerConsider strategies for growing and scaling brandsTalk about the value of collaborationAnd more!Samir Balwani is the CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. QRY enables brands to accelerate their growth and increase their revenue by rapidly optimizing campaigns and identifying new opportunities. The agency’s unique approach blends full-funnel advertising with rigorous ad experimentation. Samir is als...2024-04-2339 minEcom ExperiencesAmazon Revenue Growth: The Customer Is In ChargeSummer Jubelirer is the Amazon Manager at OLLY, a vitamin and supplement company. As a seasoned e-commerce executive, she has spent the past 10 years in the space, from pioneering digital platforms to facilitating brand and agency growth. Summer is also the co-host of the Always Off Brand podcast, where she interviews leaders from various industries and shares the latest trends in the e-commerce space. In this episode… Amazon’s landscape is constantly shifting, and traditional ad campaigns are no longer sufficient enough to drive revenue. How can you ensure consistent revenue growth on the platform? 2024-04-2231 minEcom ExperiencesExpanding Into International Markets: What’s Involved? Martie Kuzzy is the Growth Marketing Director at NEIWAI, a DTC brand selling underwear, loungewear, and activewear. As a seasoned marketer, she was a Performance Marketing Manager and the Director of Growth Marketing at Andie, where she executed multichannel customer acquisition and pioneered emerging marketing channels. Martie is also a registered yoga teacher. In this episode… If you’re considering expanding into new markets, you must reposition your brand to attract new customers. So what’s involved in this process, and how can you develop new brand recognition? Creative marketer Martie Kuzzy is spearh...2024-04-1525 minEcom ExperiencesBrand Recognition: An Essential eCommerce Strategy for Emerging BrandsEmma Secombe is the Director of eCommerce at Vibe Jewelry, which produces jewelry inspired by St. John and designed by local artists. She has experience in sales growth, digital marketing, product assortment planning, merchandising, and art directing. As a seasoned e-commerce director in the fashion industry, Emma has worked for brands like Mark Cross, Paul Stuart, Inc., and 3x1. In this episode… As a brand specializing in nonessential products, it can be challenging to generate brand awareness, especially in the beginning. It often requires a tactical e-commerce strategy and a willingness to learn. Wit...2024-04-0823 minEcom ExperiencesOmnichannel CPG: How To Maximize Profitability on AmazonMax Rudy is the Director of eCommerce at Wild Planet Foods, a large-scale, sustainably focused seafood production company. With over 20 years of experience in CPG, he is an expert in Amazon vendor management and omnichannel e-commerce strategies. Before Wild Planet Foods, Max was the Director of eCommerce at Happy Family Brands, where he scaled the company’s e-commerce department from 12% to 32% in five years. In this episode… Since 65% of CPG searches begin on Amazon, brands must develop a strategy to sell their products there. What factors should you consider when positioning your brand on Amazon? 2024-04-0126 minEcom ExperiencesDriving Brand Loyalty in the eCommerce AgeWayne Kulkin is the Founder of StreetTrend, the parent company of P448, an Italian footwear brand. As an innovative leader, he is experienced in digital, retail, and wholesale channels. Before founding StreetTrend and P448, Wayne was the CEO of Stuart Weitzman, where he helped grow the company into an internationally renowned luxury brand with over 400 retail locations and e-commerce stores in multiple countries. In this episode… Younger generations are dominating consumerism and demanding personalized and truncated content and information. Additionally, this group has pioneered brand loyalty, so companies are competing for fleeting attention. How can yo...2024-03-2536 minEcom ExperiencesHow To Scale While Pulling Back on Ad SpendAli Kaminetsky is the Founder of Modern Picnic, a DTC brand offering high-end, insulated, vegan leather lunch bags for women. In 2018, she launched the brand to provide women with a chic alternative to the traditional lunch box. Modern Picnic has been featured on Shark Tank, the Today show, and Oprah and in publications, including Forbes and Vogue. In this episode… Shopify stores grew by 201% from March 2020 to January 2022, so consumers have more options than ever about where and how to spend their money. With so much saturation in the market, how can emerging brands position th...2024-03-1829 minEcom ExperiencesManaging Innovation, Strategy, and Operational EfficiencyAmanda Schreier is the General Manager of Global eCommerce at Sea to Summit, a leading distributor of light, compact, and rugged camping gear for every type of outdoor adventure. In her role, she manages the company’s digital sales channels and warranty department. Having spent 10 years at Sea to Summit, Amanda began as a sales coordinator before launching and managing a new business venture in DTC sales. In this episode… In today’s fast-paced marketing landscape, DTC and e-commerce brands must determine how to operate efficiently while increasing production and creating personalized experiences. How can you de...2024-03-1120 minEcom ExperiencesNavigating Inflation as a Luxury DTC BrandChelsea Schulz is the Senior Director of Performance Marketing at ettitude, a fabric innovation company and sustainable home goods brand. With over nine years of experience in analytical marketing, she focuses on paid search and social media marketing. Before ettitude, Chelsea was the Senior Manager of Digital Marketing at LegalZoom and the Manager of Online Marketing at Match.com. In this episode… With inflation at a record high, consumers are cutting back their spending and prioritizing essential products. Consequently, luxury brands have struggled to market and sell products, even with discounts and price cuts. How ca...2024-03-0434 minEcom ExperiencesPreparing for the Growth Marketing Landscape in 2024Cameron Aroz is the Director of Growth at Fellow, a product design company selling kettles, grinders, french presses, mugs, and specialty coffee. With over a decade of experience managing and scaling successful growth marketing programs, he focuses on user acquisition. Cameron specializes in building frameworks to help brands understand the value of their marketing investments. In this episode… With a looming economic recession, demand has declined, consumer behavior has shifted, and marketing data has become increasingly difficult to forecast. With so much uncertainty in the market, how can you profit from your marketing efforts? ...2024-02-1926 minEcom ExperiencesMedia Buying Strategies for Increased ROAS and GrowthSamir Balwani is the CEO of QRY, a media agency helping e-commerce and direct-to-consumer (DTC) brands accelerate their growth and increase revenue. Using a full-funnel advertising approach and experimentation process, QRY optimizes campaigns and identifies new opportunities. Before QRY, Samir was the Senior Manager of Digital Innovation and Brand Strategy at American Express. In this episode… When trying to scale, some mid-market e-commerce brands leverage fast-trending growth hacks, pursuing the latest shiny object purported to accelerate revenue. While this may lead to a brief surge, most of these brands encounter a plateau before plummeting. What st...2024-01-1819 min
Ecommerce On TapOptimizing Ecommerce Ads: Insights from Samir Balwani of QRYJoin Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands.
Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus.
The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing...2024-01-0815 min
Ecommerce on Tap by Sourcify and Izba ConsultingOptimizing Ecommerce Ads: Insights from Samir Balwani of QRYJoin Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands.
Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus.
The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing mix modeling. Samir emphasizes that...2024-01-0815 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World987: Qry E-Commerce Marketing Agency: Level Up Your Ecommerce Business with Samir BalwaniDuring the pandemic, online products and services skyrocketed, rewarding e-commerce business greatly. But as we transition back to normal, consumer spending habits have changed, and if businesses don’t take action accordingly, they will lose. So to address the problem, businesses need to avoid focusing too much on trends, but rather see the picture as a whole and how people will need their product. Properly using the power of social media is also a way to continue the growth of businesses.
Samir Balwani is the CEO of Qry, an e-commerce marketing agency that helps e-commerce brands implement strategies to scale an...2023-11-0322 minMarketer of the Day with Robert Plank987: Qry E-Commerce Marketing Agency: Level Up Your Ecommerce Business with Samir BalwaniDuring the pandemic, online products and services skyrocketed, rewarding e-commerce business greatly. But as we transition back to normal, consumer spending habits have changed, and if businesses don’t take action accordingly, they will lose. So to address the problem, businesses need to avoid focusing too much on trends, but rather see the picture as a […]
The post 987: Qry E-Commerce Marketing Agency: Level Up Your Ecommerce Business with Samir Balwani first appeared on Marketer of the Day with Robert Plank.2023-11-0322 min
Test. Optimize. Scale.Test. Optimize. Scale. Episode #127 “We’re in a Moment of Evolution For The Marketing Industry" W/ Samir BalwaniMy guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American Express. Social and Website: Linkedin: https://www.linkedin.com/in/samirbalwani/ Linkedin: https://www.linkedin.com/company/weareqry/ Website: https://www.weareqry.com/ For more episodes and information, visit us at https://www.digitalnicheagency.com...2023-10-0646 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesSupercharged Agency Growth Over 250% with an Effective Hiring Structure with Samir Balwani | Ep #632Have you hit a growth ceiling? Looking to supercharge your agency growth? Eager to learn from someone who grew over 250% in three years? In this episode, our guest shares his against-all-odds journey of growing his agency by over 250% for the past three years. He pulls back the curtain on how investing in personal growth, seeking support, and building a senior leadership dream team helped propel this growth. From perfecting their hiring structure to clearly defining each new role, you’ll learn their step-by-step blueprint for scaling successfully. He also stresses the importance of investing in communities, coaches, and your own...2023-10-0125 min
The People of Digital MarketingSamir Balwani - What Every Media Buyer Needs To Hear- Episode #116“Take a look at your agency and if their tests keep losing and you’re like ‘oh our current ad keeps performing better’…you should have a real hard conversation…[You’re losing] every time they tested…”
Samir Balwani is a marketing thought leader, out-of-the-box thinker, and an intrinsic connector. As CEO and founder of QRY (pronounced “query”), Samir has built a world-class media agency of innovative thinkers and spirited doers who help brands think strategically about e-commerce growth and scale.
A true brand builder, Samir has over 15 years of professional experience as a marketing leader at American Express, Styl...2023-04-1032 min
CMO ConvoSamir Balwani | The big eCommerce recession session | CMO ConvoWith the big boom in the world of eCommerce during the COVID pandemic seeming like a distant memory in a world of recessions and cost-of-living crises, what do eCommerce CMOs need to keep in mind. Samir Balwani joins us to share his insights.Key talking pointsThe current state of eCommerce consumers and marketing.Time to cut back on marketing spend, or invest more?The most important tools for eCommerce CMOs right now.2023-03-1532 min
eCommerce StandupInterview: Samir Balwani from QRYToday we talk to Samir Balwani, CEO of QRY - Accelerating Growth for DTC & E-Commerce Brands. We loved Samir's take on how to really get to grips with effecting REAL growth for DTC brands that may have reached that 'plateau' of diminishing returns from paid advertising. 2023-03-0738 min
The Optimized Store Owner ShowElevate Your E-Commerce Game: Samir Balwani Shares AI and Cost-Reduction SecretsOn today's episode we are joined by Samir, CEO of QRY, a digital marketing agency focused on scaling ecommerce brands predictably and profitably. We really dialed in on AI and our predictions for the industry, how to navigate the recession, and when to focus on scale or profitability.Schedule a free strategy call with the team at QRYConnect with Samir on LinkedIn https://www.weareqry.com/ If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training whe...2023-02-2735 minSmart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesMaximizing Employee Happiness and Productivity with People ManagementWhat are you doing to keep your team happy? Do you have an amazing culture? Is your team passionate about the agency's vision? Do they understand their growth plan beyond their current role? Your employees are your most valuable asset. That's why one agency owner shares his strategy for maximizing employee happiness and how that's led to massive productivity for his e-commerce media agency. Samir Balwani is the founder and CEO of QRY, a media buying agency for e-commerce and direct-to-consumer brands. Their media methodology and testing framework called the QRY Paid Media Process has enabled e-commerce...2023-02-1943 min
FashioncastThe Master of D2C Digital MarketingFashioncastEpisode #39, February 14, 2023Samir Balwani, Founder & CEO, QRY: The Master of D2C Digital MarketingFashioncast listeners, in this episode, you’ll meet the brilliant, articulate, and veteran digital branding and marketing guru Samir Balwani. Samir has been at the forefront of the digital marketing industry for two decades and has amassed a wealth of knowledge and insight. Now, he imparts his wisdom to the Fashioncast audience. Given hundreds of thousands of brands, and millions of ads across dozens of platforms, competition for consumer attention is at an all-time high. So, just ho...2023-02-1842 min
Mrigashira PodcastPanel Discussion On Future Of Regional PR
Charu Raizada in this episode of Mrigashira talks with a panel of esteemed guests about future of regional PR. Taking these discussions one step ahead and understanding from our esteemed panelists how we could collectively elevate regional PR. They are also talking about future of Regional PR in the Country. Catch this interesting conversation with our panelist in the most interesting way.
In this episode our esteemed guests are –
Samir Kapur – Director, Adfactors PR
Roma Balwani – CEO, India Deaf Cricket Association (IDCA)
Archana Muthappa – Communication Specialist And Mental Health Advocate
Charanj...2023-01-2527 min
Digital VelocityHow to Develop and Scale an Advertising Program - Samir BalwaniThis week on the Digital Velocity Podcast, Samir Balwani of QRY joins Erik and Tim to discuss the five stages of growth that brands work through as they develop and scale advertising programs. https://www.digitalvelocitypodcast.com/episodes/31-how-to-develop-and-scale-an-advertising-program-samir-balwani2022-12-1540 min
E-Commerce Secrets To Scale106 - Explaining E-Commerce Marketing KPI’s With Samir BalwaniThis week on the show, Samir Balwani Founder/CEO of QRY, joins me to talk about important e-commerce marketing KPI’s and which ones you should be tracking for your online store. We cover everything in this episode and it should be of great value to you if you have a lot of e-commerce marketing experience or none at all.2022-11-2929 min