Shows
Opinion Party | The Marketing PodcastOpinion Party: Season 1 GuestsOpinion Party, the marketing podcast, examines the most pervasive myths in modern marketing through the cold, cruel lens of data. Season 1 features hosts Laura Jones (CEO, BAV Group) and Jason Gaikowski (Chief Transformation Officer, VML) as they welcome guests from across the branding and marketing spectrum. Don't miss any of our season 1 Guests: John Sabine - Merriam-Webster Social Media Guru Jason Falls - Winfluence Tina Cartwright - Rebranding Motherhood Fumi Abe - Comedian/Ex BAV-er Kimberly Whitler - UVA Darden School of Business Peter Everett - Global CMO General MillsSamuel Monnie - Purpose Hive2025-06-2400 minOpinion Party | The Marketing PodcastThe Brand Purpose Pivot w/Samuel MonnieIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits of empathy in business. The conversation emphasizes the need for a balance between purpose and profitability, encouraging marketers to embrace a more human-centered approach.TakeawaysPurpose-driven brands can outperform their peers over time.The definition of...2025-06-1758 minOpinion Party | The Marketing PodcastPreview: The Brand Purpose Pivot w/Samuel MonnieIn this 3 minute version episode 8 of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits of empathy in business. The conversation emphasizes the need for a balance between purpose and profitability, encouraging marketers to embrace a more human-centered approach.2025-06-0902 min
The BeanCast™ Marketing Podcast0778-The BeanCast: Like Painting Potatoes This Week: Saul Colt, Dan Goldgeier and Samuel Monnie join Bob to discuss Google's latest loss, the tariff impact begins, OnlyFans seeking a wider audience, whether pets are better influencers than humans, plus this week's #FairFailFoul. 2025-04-211h 07
Have You Thought AboutMarketing and Finding Purpose in Your LifeEntrepreneur Samuel Monnie is not afraid to take risks but how does he fit in bringing together purpose, branding and sustainability while constantly on the move?2024-09-1622 min
Career Gems For The JourneyProsperity Over Profit with Samuel MonnieIn this enlightening episode of the Career Gems for the Journey podcast, host Leah C. Murphy CEO of Career Gems for the Journey, sits down with the multifaceted and talented Samuel Monnie. Known for his reformed approach to marketing and his passion for sustainability, Samuel shares his journey from a curious kid to a leader in reshaping commerce for a flourishing future. Dive into a discussion that spans across topics like the importance of mentorship, the courage to speak truth to power, and the undeniable value of being a 'courageous optimist' in today's world.
Samuel shares an in...2024-04-0549 min
Ask an Expert by PropeloRipping Up the PR/Marketing Playbook by Samuel MonnieSamuel Monnie is an acclaimed speaker, author, and consultant focused on Marketing Transformation, and also co-hosts the “Across the Pond: Marketing Transformed” podcast. Today he talks about business responsibilities in the current societal climate focused on racial inequalities. He highlights some companies that have historically been focused on equality, talks about how customers are demanding change from their brands, and explains the importance of being proactive vs. reactive. 2022-06-2324 min
From the Ground UpMindful Listening: How To Lead With EmpathySamuel Monnie of the Marketing Transformed podcast draws on his experience up-skilling teams to talk about the benefits of storytelling and mindful listening. Not only does he stress the importance of empathy in the emerging hybrid work model, but he also gives tactical advice on how to better run meetings and subvert traditional company hierarchies.2021-10-2730 min
Marketing Transformed Podcast68 - Season 5 Finale. Samuel Monnie & Chris Lawson. Across The Pond Marketing Transformed PlaylistThat’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership.
Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this s...2021-10-1228 minMarketing Transformed Podcast67 - Allen Adamson AfterCast™ Bonus Episode. FROM Marketing Theory - TO Routine DisruptionIn this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and share tips on how to measure a brand.
Read the show notes and transcript at marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spo...2021-10-0628 minMarketing Transformed Podcast66 - Allen Adamson Interview. FROM Marketing Theory - TO Routine DisruptionIn this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding.
Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as m...2021-09-2929 minMarketing Transformed Podcast65 - Minter Dial AfterCast™ Bonus Episode.Storytelling & SerendipityIn this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a different leadership quote from Jacinda Ardern and three key takeaways. Contact: https://www.marketingtransformed.com/2021-09-2227 minMarketing Transformed Podcast64 - Minter Dial Interview. Storytelling & SerendipityIn this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter’s claim that “Leadership sucks - 70% of employees are unengaged”, his take on the biggest changes in marketing transformation over the past decade, the need for more human marketing and we reveal his biggest marketing regret! Contact: https://www.marketingtransformed.com/2021-09-1521 minMarketing Transformed Podcast63 - Amanda Fone & Adrian Walcott AfterCast™ Bonus Episode. People Powered MarketingIn this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit your organization beyond profitability, alongside the value of disrupting the norm in order to push yourself and your business forward. Contact: https://www.marketingtransformed.com/2021-09-0728 minMarketing Transformed Podcast62 - Amanda Fone & Adrian Walcott - Interview - People Powered MarketingIn this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with a focus on increasing the diversity of talent in the marketing and comms sector.
A great discussion about the importance of diversity and inclusivity in the workplace and how 2020 pushed people to become bolder on organisational commitments to diversity. Contact: https://www.marketingtransformed.com/2021-08-3131 minMarketing Transformed Podcast61 - Nick Bradley AfterCast™ Bonus Episode. Burning The Boat And Self ReinventionIn this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week’s interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your personal brand, how to become a successful entrepreneur and whether burning the boat really is a good method to follow. Contact: https://www.marketingtransformed.com/2021-08-2526 minMarketing Transformed Podcast59 - Yin Rani AfterCast™ Bonus Episode.A lifetime student of MarketingIn this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 58 interview with Yin Rani. We discuss how diverse is your network? How diverse is your Linked In network? How Planning and Luck has played a role in our lives and careers. Tips, techniques and resources to address fears and biases and three key takeaways. Contact: https://www.marketingtransformed.com/2021-08-1025 minMarketing Transformed Podcast58 - Yin Rani Interview. A lifetime student of MarketingIn this episode,Samuel Monnie and Chris Lawson are joined by Yin Rani CEO of MilkPep: a champion of Change, Collaboration, Ideas, People, Data. We discuss Agency vs Client side (yes there is a Star Wars Dark side reference), the importance of being a people-first leader, how diverse is your network? Catching the zeitgeist in marketing communication and strategy vs execution. Contact: https://www.marketingtransformed.com/2021-08-0327 min
Scale Up With Nick BradleyMarketing Transformed with Chris Lawson and Samuel MonnieNick’s guests, Chris Lawson and Samuel Monnie are the co-hosts of the podcast ‘Across the Pond, Marketing Transformed’ and in this, in-depth discussion they talk about the importance of narrative, optimising your marketing strategy, inspiring success and the importance of a growth mindset in business This is a fascinating opportunity to understand how at the heart of good marketing there needs to be a great storyteller creating a narrative and telling a story with empathy that connects with others. Find out now if you’re building a high-value, exitable business (even if you have no immedia...2021-07-1554 min
Marketing Transformed57 - Arjo Ghosh AftercastIn this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With case studies of some inspirational entrepreneurial success stories. As always we finish with three key takeaways from the episode. Contact: https://www.marketingtransformed.com/2021-07-1426 min
Marketing Transformed Podcast57 - Arjo Ghosh AfterCast™.Bonus Episode. Backstory of Entrepreneurial successIn this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With case studies of some inspirational entrepreneurial success stories. As always we finish with three key takeaways from the episode.
Contact: https://www.marketingtransformed.com/2021-07-1426 minMarketing Transformed56 - Arjo Ghosh InterviewThis week’s episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his career and what really drove him to become a better entrepreneur. “Challenging questions” is a key theme to driving success, both personally and in business. Contact: https://www.marketingtransformed.com/2021-07-1427 minMarketing Transformed Podcast56 - Arjo Ghosh Interview. Backstory of Entrepreneurial successThis week’s episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his career and what really drove him to become a better entrepreneur. “Challenging questions” is a key theme to driving success, both personally and in business. Contact: https://www.marketingtransformed.com/2021-07-1427 minMarketing Transformed Podcast55 - Samuel Monnie & Chris Lawson return with Marketing TransformedIn this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the rulebook to focus on routine disruption. In the AfterCast™ episode, you’ll get a recap,a reflection and our extended remix of topics that deserve more attention. Listen in if you are an entrepreneur, rising star or CMO looking for new ideas. Contact: https://www.marketingtransformed.com/2021-07-1417 minMarketing Transformed55 - Samuel Chris PodcastIn this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the rulebook to focus on routine disruption. In the AfterCast™ episode, you’ll get a recap,a reflection and our extended remix of topics that deserve more attention. Listen in if you are an entrepreneur, rising star or CMO looking for new ideas. Contact: https://www.marketingtransformed.com/2021-07-1417 minMarketing Transformed Podcast54 - Season 5 Trailer with Samuel Monnie and Chris LawsonSeason 5 is called the Marketing Transformed playlist because you get an interview episode with a special guest, accompanied by an AfterCast™ episode.
In the AfterCast™ episode, you’ll get a recap, a reflection and our extended remix of the topics that deserve more attention. So if you are an entrepreneur, rising star or CMO looking for new ideas find us at marketingtransformed.com on Spotify, Apple, Google and all good podcast platforms2021-06-3001 min
Marketing Transformed Podcast53 - Season 4 FINALE Agile Marketing Action Plan (#AMAP)That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.2020-09-2338 min
Marketing Transformed53 - Season 4 FINALE Agile Marketing Action Plan (#AMAP)That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.2020-09-2338 minMarketing Transformed Podcast52 - How To Role Model Modern Leadership (#AMAP)In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.2020-09-1627 minMarketing Transformed52 - How To Role Model Modern Leadership (#AMAP)In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.2020-09-1627 minMarketing Transformed Podcast51 - How To Inspire Collaboration With Your Product Partners (#AMAP)In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play - in breaking siloed relationships and ensuring you are truly customer-obsessed.2020-09-0929 minMarketing Transformed51 - How To Inspire Collaboration With Your Product Partners (#AMAP)In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play - in breaking siloed relationships and ensuring you are truly customer-obsessed.2020-09-0929 minMarketing Transformed50 - How To Measure What Matters (#AMAP)In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.2020-09-0224 minMarketing Transformed Podcast50 - How To Measure What Matters (#AMAP)In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.2020-09-0224 minMarketing Transformed49 - How To Fuel A Transformation MindsetIn this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and look to affect change.2020-08-2625 minMarketing Transformed Podcast49 - How To Fuel A Transformation MindsetIn this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and look to affect change.2020-08-2625 min
Marketing Transformed Podcast04 - Role Models, Heroes And Icons Who We Admire In MarketingWelcome to Across the Pond - Marketing Transformed
Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space.
This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution.
Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.2019-09-1930 min
Marketing Transformed Podcast02 - Creating A Culture For Innovation & Marketing TransformationWelcome to Across the Pond - Marketing Transformed
Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space.
This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution.
Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.2019-09-1922 min
Marketing Transformed Podcast01 - Across The Pond - Marketing Transformed The First Episode!Welcome to Across the Pond - Marketing Transformed
Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space.
This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution.
Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.2019-09-1926 min
Marketing Transformed PodcastAcross The Pond IntroWelcome to Across the Pond - Marketing Transformed
Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space.
This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution.
Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.2019-09-1900 min
Marketing Transformed Podcast03 - Tips, Tricks And Hacks For Faster Marketing Innovation And TransformationWelcome to Across the Pond - Marketing Transformed
Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space.
This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution.
Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.2019-09-1726 min
Leadership, Brand Strategy & Transformation - Minter DialogueMaking Digital Transformation Come Alive with Samuel Monnie of Campbell Soup (MDE333)Minter Dialogue Episode #333Samuel Monnie runs digital transformation at Campbell Soup, in charge of Digital and eCommerce. In this talk with Samuel, we talk about the real operational challenges of driving change and digital transformation in a large consumer products company with many different brands, such as Plum Organic, Pepperidge Farm, V8 and Prego. Samuel delivers some tips and insights on what it takes, under the hood, to make change come about and to build the right capabilities.Please send me your questions as an audio file or text to nminterdial@gmail.com; or you...2019-06-2339 min
Marketing Over CoffeeQuestions with Samuel MonnieIn this Marketing Over Coffee: Learn about Creating Better Corporate Resources, Effective Rollouts, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Digital Transformation - it's not just a buzzword Campbell Brand Impact Leading with Questions Warren Berger - A More Beautiful Question 9:29 We are giving away ahrefs accounts...2019-02-0531 min
A Shark's Perspective#81 - Digital Transformation and People and Marketing SoupConversation with Samuel Monnie, the Director of Marketing Capability leading digital transformation at Campbell Soup Company and he’s a subject matter expert on helping improve marketers’ behaviors and capabilities in order to adapt and thrive within Digital Transformation2019-01-0437 min