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Beer Pressure The Podcast: No Homie Left SoberBeer Pressure The Podcast Episode 13: Lord Samuel + BP CrewOn this week’s episode: Savage Lyfe Brewing Co. founder Sam Phanor joined us to talk shop! Listen in as he shares how he got into the craft beer scene, what’s in store for the future, and how he gives back to the community ✨♥️
Plus! Sam shares a special, surprise brew with us 🤩
Want to sip along with us? This is what we cracked open:
🍺# 1 - Invasive Species Brewing | Strawberry Ice Cream Dreams | Kettle Sour | ABV 7%
🍺# 2 - Pompano Beach Brewing Co. | Old Town Station | Red Ale | ABV 5%
🍺# 3 - Adroit The...2023-05-241h 50
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐄𝐢𝐠𝐡𝐭𝐞𝐞𝐧 | 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮𝐝𝐞𝐫𝐝𝐚𝐥𝐞’𝐬 𝐒𝐭𝐨𝐫𝐲!Have you ever dreamed about running your own business? If so, you’re not alone. A survey conducted by Inc. Magazine found that 63% of working adults in the United States either own or want to start a business. The opportunity to be your own boss, set your own hours, and spend your days doing what you love is a dream come true. Right?! Sure sounds like it for us! However, the reality is starting any business model, more specifically, a business model within the craft beer industry is tough. It’s a lot of paper work, a lot of dealing with t...2021-07-1238 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Seventeen | 360° Look Into 3 Sons Brewing Co. with Founder, Corey Artanis!When it comes to starting your own business, it can be a long process that requires a lot of time and investment. But the rewards are definitely worth the sweat and tears! Without a doubt, opening your own brewery may be one of the most thrilling and terrifying experiences you’ll ever go through. During this episode, we take an exclusive look under the hood of 3 Sons Brewing Co.
We learned a bit about the founder, Corey Artanis, what led him into creating his own brewery, the backstory to why he chose the name 3 Sons, the future of 3 Sons, how his...2021-06-1130 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Sixteen | The Launch of Shōjō Beer Company + Everything in BetweenDuring this episode, we took a sneak peak into the life of Haidar Hachem and Marilyn Oroʑco, the founders and creators of Shōjō Beer Co.. We explore what led them into craft beer, their journey & experience in launching their brand new craft beer brand!
When creating a craft beer brand it’s important to infuse your unique personality so consumers can relate to you – as well as creating unique flavor profiles that speak to your brand!
People value authenticity in the brands that they purchase, and that is exactly what went into creating Shōjō Beer Co.
This desire fo...2021-06-0438 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Fifteen | The Rebranding Process of Bangin’ Banjos Brewing to Pompano Beach Brewing Co.During this episode we got to take a look under the hood of Pompano Beach Brewing Co. We got to see what makes them tick and learned why they decided to embark on a rebrand of their entire brewery. Before we get started, let’s really dive into what a rebrand exactly is. A rebrand is the process of changing your image. It’s a marketing strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity from your competitors in the market.
Sometimes the necessity for...2021-04-1524 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Fourteen - The Community Impact + Importance of Craft Beer Events!Whether you’re a craft brewer or a brewery owner, you know that events are a vital part of a breweries marketing strategy. We truly believe events are one of the most powerful ways to build a brand and a community!
On this episode, we got to kick it at my favorite brewery, Tarpon River Brewing to chat it up with one of South Florida leading planners of beer festivals, happy hours, bar crawls, and home brew competitions - Stuart Skopit From SFLHops!
Stuart truly knows how to put on an amazing craft beer event. His events are so awesome tha...2021-03-1036 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Thirteen - Owning Multiple Small Breweries vs One BreweryThe craft beer industry is an industry unlike any other. Brewers collaborate on recipes, trade ingredients, and encourage customers to visit neighboring breweries. While it may seem like some markets are oversaturated with craft breweries, it’s this shared sense of community and camaraderie that allows these businesses to thrive.
With that in mind, are there any benefits to starting up multiple breweries, (different locations - with different ideologies, design, theme, and most importantly, different beer styles) versus one brewery?
The person best equipped to answer this question, is none other than John Falco! If you don’t know who John...2021-03-0727 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Twelve - The importance of your brand awareness and how it can help propel your business!Beyond just a memorable logo - good branding has the ability to increase the value of your company, provide your employees with direction and motivation, and helps makes acquiring new customers that much easier. So what exactly is a brand?
This is exactly what we dive into on this episode of The Craft Lyfe! We chat it up with Daniel Pfaffenbach & Denielle Mizrahi the founders of Yeasty Brews Artisanal Beers. We discuss why communicating your brand story consistently is so important + we learn the exact formula they used to propel their brand before they even opened up their brewery!
Highlights...2021-02-0135 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Eleven - The Art Of Hustle And Making Your Dreams A Reality!Success doesn’t happen by accident and can’t be sustained by luck. You can’t build a great business, achieve a massive goal, or rise to the top of your profession by just going through the motions. It takes a ridiculous amount of hard work and consistently showing up every single day! The only way to get ahead in life is to hustle harder than everyone else and always staying on top of your grind!
This is exactly what we dive into on this episode of The Craft Lyfe! We chat it up with Davy, Head Brewer/Co-Founder of Orches...2021-01-2541 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Ten: The impact of social media marketing to a breweries overall growth + much more!On this episode of The Craft lyfe we chat it up with McKay Ferrell one of the founders of Gulf Stream Brewing. Gulf Stream Brewing Company opened its doors in Fort Lauderdale in 2018. Their 10 BBL brew house is housed in a 5,300 square foot warehouse in the Middle River Terrace neighborhood in Fort Lauderdale.
For us, Gulf Stream Brewing is and always will be an iconic place for The Craft Lyfe. Not only have we spent a lot of time here, but this is the brewery where we won our first home brew competition with SFLHops.
During Episode 10, McKay discusses what led him...2021-01-1951 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Nine: Why Become a Social Influencer and Why Businesses Need Them!Have you ever thought about becoming a social influencer or using one for your business? You may be asking yourself, “What does it even mean to be a social influencer?”, right?
Well, an influencer is a person who is a thought leader in a particular niche/industry and through their passion they create dynamic content that results in creating a following!
On Episode 9, we chat it up with Christy Jo aka Beer.Brat as she’s known on Instagram. During this episode, we discuss why she initially embarked on her journey of documenting her passion and creating amazing content of craft beer...2020-09-0526 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryFrom Bousa Brewing Company to Focal Beer Café: A Brewery Rebranding Journey!Have you ever wondered what goes into rebranding yourself or your business? There is a lot that goes into this - and a large majority of it are things that can’t be visibly seen by you or your target audience. This week, we had the honor of interviewing Renée Tovar and César Cabrera - who are Creative Directors at Spotdly Square, a creative agency that led the complete rebranding process of Bousa Brewing Company to become Focal Beer Café.
So what is a rebrand exactly? Well, for starters a rebrand is the process of changing your image. It is...2020-08-0117 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Seven - Leveraging Your Social Media To Increase Your Relationship With Your Target AudienceIn this day and age, social media has become a highly effective marketing and advertising tool. It has also proven to be one of the most effective digital marketing strategies and one of the main reasons is because anyone with internet access can set up a social media profile - completely free of charge. With this access, they instantaneously gain admission to a boundless amount of potential consumers. It’s important to know a few tricks to effective social media marketing and this episode is all about that! 🤯
Highlights of this episode:
✪ Why it’s vital to establish important metrics.
✪ Why you should...2020-07-2520 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Six: A Misfit Story - From Homebrewer to Brewery OwnerWe all like to hear great stories, right? The ones that begin with all odds stacked against a person and through grit and hard work - we see them defy all odds, rising and achieving the goals they set out to do!
If you’ve ever dreamt of embarking on a dream or accomplishing something that you never thought was possible - this is an episode you do not want to miss!
During this episode, we chat it up with Jeremy Logan, the Founder of Misfits Brewing and hear his Misfit Story: from Homebrewer to Brewery Owner.
Jeremy embarked on hi...2020-07-1828 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Five : Your Personal Brand and Why it’s Important for Everyone to Develop it!Episode Five of The Craft Lyfe is all about your personal brand and why it’s important for everyone to develop it! On this episode, you’ll join your host, Samuel Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe clothing brand, as he interviews his good friend and co-worker, Kristen Hartnagle. Kristen is a personal brand strategist with the Brand Builders Group and is a Jedi when it comes to all things branding.
Kristen will be discussing why personal branding is important for everyone and how it’s appl...2020-07-1129 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode 4: How the aesthetics of your physical location play a role in your overall brand identity!Have you ever wondered how the aesthetics of a physical location plays a role in the overall brand identity of a business?
The brand identity is the visual language that tells a brand story. This includes many more components than you may think, such as the logo, typography, and the design of the packaging being used, among other things.
When it comes to the aesthetics of a business location we’re talking about the combined effects of the buildings shape, size, texture, color, balance, and a slurry of other things.
A business location, if client facing, is one of the st...2020-07-0421 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Three : How Having a Sustainability Program Can Impact Your Overall Brand.Over the past two decades, the word sustainability has become a hot topic of discussion. More and more businesses, including the craft beer industry, have begun taking new approaches in developing methods to increase their efficiency, while taking on an ecological responsibility.
Having a sustainability program is more than just a fad or buzz word to grab your attention and make you feel good. When a sustainability program becomes part of your organizations brand essence, it has the ability to improve your brand image, all while creating a competitive edge. This happens because today’s customers are more aware of en...2020-06-2722 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Two: Thought Process Behind Designing the Artwork for Your ProductsJoin us for Episode Two of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew barreled aged stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, interviews Alan Espino - Cofounder and President of Beat Culture Brewery, as they navigate the waters of the thought process behind designing the artwork for your products.
During this episode, you’ll be motivated and inspired by the details of how Beat Culture Brewery was created. We will take a trip down memory lane and discover how Alan embarked on his journey in...2020-06-2019 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode One: Collaboration and Your Brand with Kevin Abbott of Barrel of MonksJoin us for Episode One of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, as he interviews Kevin Abbott, one of the founders and owners of Barrel of Monks, as we take a dive through the reasons why breweries love to collaborate and the impact collaborations have on a breweries brand.
During this episode, you’ll learn how Kevin began his journey in the world of craft beer, his early experience as a brewer for Funky Buddha, and ho...2020-05-0820 min
The Craft Lyfe - Marketing and Branding for the Craft Beer IndustryEpisode Zero - Branding & Logo Design with Matt Manthe - Founder Of Odd Breed Wild AlesJoin Sam Phanor, brand and marketing strategist and owner of The One Lyfe Clothing Brand, as he interviews Matt Manthe, the founder and owner of Odd Breed Wild Ales on how your business’s logo plays a vital role in your overall brand.
Sam and Matt will then begin to conceptualize the ideas and decision making on the possible design directions. Matt dives in depth into the processes he underwent in creating Odd Breed’s logo and how it improved the feel of the overall brand. From there they discuss the thought process that one should go through when creating a lo...2020-05-0324 min