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Sandeep Mallya

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The Long Game
The Long GameAffiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals)Is it possible to do affiliate marketing without losing your soul? According to 99signals founder Sandeep Mallya, it is. And while there’s no shortcut to success, there are key principles to embody along the way. Enjoy our conversation with him.TopicsBe authenticBeing critical to your affiliatesHow to become an affiliate marketing expertThe importance of being organic in your writingDon’t be afraid of competitorsThe secret to great SEO contentRevisit and update your contentAI content creating toolsThe important of finding your voiceGet feedbackShow LinksCheck out 99signalsFollow Sandeep Mall...
2023-01-1854 minMarketing Mantra
Marketing MantraEp. #85 - 10 Actionable On-Page SEO Tips to Boost Your RankingsOn-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape.  -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] On-Page SEO Guide: 20 Actionable Tips to Boost Your Rankings - https://www.99signals.com/on-page-seo-tips/ [Blog Post] Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/ [Blog Post] Internal Links for SEO: The Definitive Guide - https://www.99signals.com/internal-links-seo/ Semrush Sign up f...
2022-07-0811 minMarketing Mantra
Marketing MantraEp. #84 - 5 Best Marketing Analytics Tools for Data-Driven MarketersMarketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing. -=-=-=-=- Tools & resources discussed in this episode: #1 Google Analytics - The best free marketing analytics tool on the market. Click here to sign up: https://analytics.google.com/analytics/web/ #2 Semrush - Use it for keyword research, competitor analysis...
2022-07-0208 minMarketing Mantra
Marketing MantraEp. #83 - Ahrefs' New Search Engine (Yep) is DisappointingA few weeks ago, Ahrefs launched their own search engine called Yep. Aside from being a privacy-focused search engine, Ahrefs promises a 90/10 revenue split for creators. I've been using Yep for the past few days and it's safe to say I'm a bit underwhelmed. Tune in to this episode to learn why I think Ahrefs has made a huge blunder with this move. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves. Try GrowthBar for free for 5 days: https...
2022-06-2709 minMarketing Mantra
Marketing MantraEp. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic TrafficA few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching an old blog post with new and updated information in an effort to boost its search traffic and revive its rankings. On this episode, I deconstruct all the steps involved in the content upgrade strategy, with examples, so you can...
2022-06-1518 minMarketing Mantra
Marketing MantraEp. #81 - How to Use PPC Ads to Optimize Your SEO CampaignsSEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ...
2022-04-0604 minMarketing Mantra
Marketing MantraEp. #80 - Why You Should Read "Traction" by Gabriel Weinberg and Justin MaresIt's time for a book recommendation. In this episode, I talk about one of my favorite business books, Traction by Gabriel Weinberg and Justin Mares. Tune in to learn why I think this book is a must-read for entrepreneurs and small business owners.  -=-=-=-=- Resources discussed in the episode: Traction by Gabriel Weinberg and Justine Mares - https://www.99signals.com/go/traction/ More book recommendations here —> 85+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ -=-=-=-=- BONUS RES...
2022-03-3006 minMarketing Mantra
Marketing MantraEp. #79 - 5 SEO Mistakes That Are Costing You TrafficIn this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google. -=-=-=-=- Tools & resources discussed in this episode: [Blog post] 15 Common SEO Mistakes to Avoid - https://www.99signals.com/common-seo-mistakes/ Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ Free and Paid WordPress Caching Plugins - WP Fastest Cache, WP-Optimize, W3 Total Cache, WP Rocket ($49/year) BuzzSumo - https://buzzsumo.com/ FindThatLead - https://findthatlead.com/ Mailshake - https://mailshake.com/ ...
2022-03-2309 minMarketing Mantra
Marketing MantraEp. #78 - Why Online Advertisers Are Ditching FacebookLast month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation dropped by $250 billion. While some contribute the drop in Facebook's revenue to increased competition from TikTok and the uncertain future of Facebook's metaverse, the real reason might be something else. But the fact remains that a lot of online advertisers are ditching Facebook and spending their advertising dollars elsewhere. Tune in to this episode to find out why online advertisers and small businesses are losing faith in Facebook's ability to target their customers. ...
2022-03-1507 minMarketing Mantra
Marketing MantraBONUS EPISODE! Twitter's New Feature is a Game Changer for PodcastsTwitter is testing a new feature that promises exciting possibilities. Listen to this quick episode to learn more. Source: Social Media Today - https://www.socialmediatoday.com/news/twitter-is-working-on-a-new-podcast-tab-to-facilitate-discovery-and-engagem/619713/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
2022-03-1004 minMarketing Mantra
Marketing MantraEp. #77 - Pogo-Sticking in SEO: How to Make Your Content More EngagingPogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the main causes of pogo-sticking, whether it's a ranking factor, and how you can ensure your content is more engaging. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www.99signals...
2022-03-0811 minMarketing Mantra
Marketing MantraEp. #76 - 5 Ways to Use Google Trends to Improve Your SEOGoogle has a plethora of free tools to help with your SEO. But Google Trends is perhaps the most underrated and underutilized SEO tool in Google’s repertoire. In this episode, I reveal 5 ways you can use Google Trends to improve your SEO. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.  Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/ -=-=-=-=- Tools & resources discussed in this episode: ...
2022-03-0113 minMarketing Mantra
Marketing MantraEp. #75 - 10 SEO Metrics You Should Be TrackingSEO metrics are critical data points that help you understand if your SEO efforts are working. With a plethora of SEO metrics vying for your attention, it’s important to separate the wheat from the chaff. But the question is: how do you differentiate between useful SEO metrics and vanity metrics? On this episode, we take an in-depth look at 10 SEO metrics that are worth tracking. By the end, you’ll know exactly which SEO metrics to focus on and which ones to ignore. -=-=-=-=- This...
2022-02-2321 minMarketing Mantra
Marketing MantraCan B2B Companies Really Create Viral Content? [Podcast Highlights]Brad Smith (Wordable.io) explains how B2B companies can create engaging content that goes viral. This segment is a highlight from "Marketing Mantra Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)." Listen to the full episode here: https://open.spotify.com/episode/0ANKXmKbCOLGiqEKRgnLuw?si=0ef6939364ae4eb1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=kLWoF5mtPpc -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast...
2021-11-1604 minMarketing Mantra
Marketing MantraEthereum NFTs vs Solana NFTs [Podcast Highlights]Vijay and Sreekanth (SolRazr) explain the key differences between NFTs built on the Ethereum blockchain and NFTs built on Solana. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)."  Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8 -=-=-=-=- B...
2021-09-2108 minMarketing Mantra
Marketing MantraWhat is Solana (SOL)? Is it Better than Ethereum? [Podcast Highlights]Vijay and Sreekanth (SolRazr) deconstruct Solana and its fierce competition with the Ethereum blockchain.   This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS I...
2021-09-1707 minMarketing Mantra
Marketing MantraWhat are NFTs? NFTs Explained in Simple Terms [Podcast Highlights]Vijay and Sreekanth (SolRazr) explain Non-Fungible Tokens (NFTs) in simple terms and provide examples to help you understand this latest crypto phenomenon. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1  Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8  -=-=-=-=-...
2021-09-1706 minMarketing Mantra
Marketing MantraEp. #74 - Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)Solana (SOL) is the latest token to take the crypto world by storm. Branded as the "Ethereum killer", Solana was a huge winner in the most recent crypto bull run. Solana's price surged by 50% in a week to reach a new all-time high. At the time of publishing this episode, Solana's price is $185.92. If you're a crypto enthusiast, you'd have definitely heard about Solana.  If you haven't yet heard about Solana, this episode is all you need to learn about this exciting new cryptocurrency. For this episode, I'm joined by Vijay Kalangi and Sreekanth Kalapur, founders of S...
2021-09-101h 00Marketing Mantra
Marketing MantraEp. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content. I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Brad is on a mission to slay awful content one blog at a time. His content has been...
2021-09-0843 minMarketing Mantra
Marketing MantraEp. #72 - How Marketing Automation Can Save You Time and Make You Money (w/ Dan McGaw from McGaw.io)Marketing automation has made marketers' lives a whole lot easier. Regardless of the size of your business, you can use automation tools to automate a plethora of marketing activities — from email marketing to social media management to internal tasks — to drive more leads and revenue for your business.  In this episode, I'm joined by Dan McGaw, founder and CEO of McGaw.io, an analytics and marketing technology consultancy, and UTM.io, a Google Analytics URL Builder. Coined as one of the original growth hackers, Dan previously served as Head of Marketing at Kissmetrics and VP of Growth at Cod...
2021-08-2437 minMarketing Mantra
Marketing MantraEp. #71 - 7 Seconds That Are Worth $700,000: Why Page Speed Matters (w/ Dmitrii Kustov from Regex SEO)Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal. In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns. Our conversation in this episode will revolve ar...
2021-08-0738 minMarketing Mantra
Marketing MantraEp. #70 - YouTube Tips for Small Businesses (w/ Neil Sheth from Bubbli Digital)In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. He also loves to share content marketing, SEO, and social media tips on his blog YourBrandFound.com.  In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about: the type of content y...
2021-08-0246 minMarketing Mantra
Marketing MantraEp. #69 - 3 Best SEO News Sites You Should Bookmark TodaySEO is an evolving industry. If you don't get up to speed with the latest SEO trends and updates, you'll be left behind and your competitors will soon outrank you in search results. Which is why it's important to stay up-to-date with the latest SEO news and trends so you're never caught off guard. In this episode, I share the 3 best SEO news websites that you should bookmark right away. You can visit these sites from time to time to stay in the loop with all the breaking news stories and developments in the world of SEO. ...
2021-07-0104 minMarketing Mantra
Marketing MantraEp. #68 - One Page Websites: Pros, Cons, and SEO Best PracticesOne page websites are easy to create, great to look at, and fully responsive. Many companies adopt the simplicity of one page websites over complex multi-page websites that may take days to create. But by opting for a one page website for your business, are you hurting your chances of ranking higher than your competitors in SERPs? What are the SEO benefits and limitations of having a one page website? These are some of the questions we'll explore in this episode as we take an in-depth look at one page websites from an SEO perspective and discuss the pros...
2021-06-2307 minMarketing Mantra
Marketing MantraEp. #67 - Is Clubhouse a Product or a Feature?Is the audio-based social media app Clubhouse a game-changing product or just a feature masquerading as a product? In my opinion, it's the latter. And in this episode, I'll tell you why I think Clubhouse is a feature and not the revolutionary product marketers are claiming it to be. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals...
2021-04-2805 minMarketing Mantra
Marketing MantraEp. #66 - Reddit Announces Clubhouse CompetitorClubhouse, the audio-based social networking app, has quickly become one of the most popular social media networks in the world. Launched in April 2020, Clubhouse now has 10 million weekly active users and the company itself is valued at over 1 billion dollars. Until now, Clubhouse hasn't had a competitor, but that's about to change with the launch of "Reddit Talk," Reddit's Clubhouse clone.  Tune in to learn more about this new Clubhouse competitor and why it's not necessarily a bad thing for Clubhouse. -=-=-=-=- Source: Reddit Talk is Announced – Clubhouse Competitor (Sea...
2021-04-2503 minMarketing Mantra
Marketing MantraEp. #65 - Building a Socially Conscious Startup w/ Raksha Shenoy from Nummy MakhanaIn this episode, I'll be joined by my wife, Raksha Shenoy, who recently started her own venture — Nummy Makhana, a startup that aims at promoting guilt-free and healthy snacking.  If you've been a listener of this podcast, you'll remember Raksha from some of the older episodes. The idea behind this episode is to question entrepreneurs about their existing business model. We'd like to ask them whether they just want to be a money-making enterprise or make a social impact while growing their business.  Raksha has her unique perspective on building a socially conscious brand and in t...
2021-04-0220 minMarketing Mantra
Marketing MantraEp. #64 - Can a Search Engine Built by Ex-Googlers Take on Google?Neeva, a search engine built by former Google employees, recently raised $40 million in Series B funding. The company is now valued at $300 million and its product is still in the beta testing stage. Neeva is dedicated to running its platform without any ads and the company follows a unique revenue model.  But does Neeva have what it takes to compete with the search Goliath that is Google?  Tune in to learn the key differences between Neeva and other search engines and my take on whether Neeva can disrupt the search engine market. ...
2021-03-2305 minMarketing Mantra
Marketing MantraEp. #63 - 20 Questions to Ask Potential SEO ClientsDo you run a digital marketing agency or offer SEO services to your clients? Then I highly recommended that you have a set of questions to evaluate the clients you choose to work with. But why is this important? Why should you ask questions? Shouldn't it be the other way around? Having an SEO questionnaire is important because this information will reveal to you whether the new business coming your way is right for you and also provide you with crucial insights that can help you craft a better strategy for your clients. ...
2021-03-0211 minMarketing Mantra
Marketing MantraEp. #62 - Fresh Takes on Link Building w/ Shaurya Jain from Backlink OpportunitiesIn this episode of Marketing Mantra, I'm joined by Shaurya Jain from Backlink Opportunities, a B2B link building service. Shaurya has been building white hat backlinks for his clients for the last 4 years and knows a thing or two about link building. He also manages a very active Facebook group for link collaborations.  In the episode, Shaurya shares some interesting insights on building backlinks and reveals his favorite link building tactics. So if you're struggling to build backlinks for your site and would like some fresh tips on building high authority backlinks, this episode is for y...
2021-02-2426 minMarketing Mantra
Marketing MantraEp. #61 - Affiliate Marketing Secrets: Jules Dan Interviews Sandeep MallyaAffiliate marketing has been a huge source of passive income for me ever since I started blogging in 2015. It's because of affiliate marketing that I generate a steady side income of over $10,000 a month. So I wanted to do an episode on affiliate marketing, where I wanted to share some of the things I've learned so far. Then I realized a few months back I did an interview with Jules Dan for his podcast, Storytelling Secrets. In that episode, I shared my experience with affiliate marketing, the mistakes I committed while starting out, and shared a few actionable tips...
2021-01-0446 minMarketing Mantra
Marketing MantraEp. #60 - 12 Effective Ways to Repurpose Your Content (and Get More Traffic)I want you to picture this scenario: You've just published a great blog post. It's doing well on social media, your subscribers are loving it, and you've optimized it to make sure it ranks well on Google. If you’ve done all of these things, then your recently published blog post will generate enough traction and traffic. So what do you do after you're done publishing and promoting the post? Do you immediately start working on a new article? But you can't just leave the old post behind? After all, it's one of the best ar...
2020-12-2516 minMarketing Mantra
Marketing MantraEp. #59 - Google's "Home Movie" on How Google Search Works: Is It Worth Watching?Back in October 2020, Google released a "home movie" on their YouTube channel to show how Google search works. It's a 58-minute documentary that goes into detail about how Google search works and offers an insight into what goes on behind the scenes at Google.  SEOs around the world have been raving about Google's home movie, so last week, I decided to check it out. In this episode, I share my thoughts on the movie and my key takeaways and help you decide whether it's worth watching this hour-long documentary by Google. ...
2020-12-1111 minMarketing Mantra
Marketing MantraEp. #58 - How I Boosted Search Traffic to an Old Article by 146% (and How You Can Do It Too)How do you revive a blog post that's losing organic traffic?  How do you breathe new life into old content and make sure it continues to generate search traffic in the long run?  If you have these questions in your mind, then this episode is for you.  In this episode, I'll reveal the exact SEO technique I used to increase organic traffic to one of my old posts by 146% in just 30 days.  And you know what?  It’s an SEO secret that is overlooked by even the most experienced SEO pro...
2020-12-0517 minMarketing Mantra
Marketing MantraEp. #57 - Google's Upcoming Page Experience Update: What You Need to KnowGoogle has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals.  In this episode, I discuss Google's upcoming algorithm update and share: what this means for your site's future how to safeguard your site against the update, so it doesn't lose organic traffic 3 tools you can use to prepare your site for the update. Tune in to learn everything you need to know about Google's page experience update. ...
2020-11-2907 minMarketing Mantra
Marketing MantraEp. #56 - How to Advertise on Facebook in 2020 & Beyond w/ Daniel Daines-HuttIn this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from Ep. #28 - The Art of Paid Content Promotion, where he shared some really cool Facebook advertising and copywriting hacks.  If you're not familiar with Daniel's work, here's what you should know: He is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ran...
2020-10-0530 minMarketing Mantra
Marketing MantraEp. #55 - How to Live Stream Pre-Recorded Videos on Social MediaLive videos get a ton of engagement on social channels like Facebook and Instagram. The only problem? Going live is not easy. What if there was a tool that could help you seamlessly go live with pre-recorded videos on all major social channels?  In this episode, I'll reveal how you can schedule and live stream pre-recorded videos on social media with OneStream Live, a tool that allows you to live stream pre-recorded videos on 40+ platforms simultaneously.  -=-=-=-=- Tools discussed in this episode: OneStream Live (AppSumo Deal) - ht...
2020-07-1707 minMarketing Mantra
Marketing MantraEp. #54 - What is 10x Content and Why Is it Important?Ever wonder what it takes to beat stiff organic competition and reach the top of Google search results? The answer lies in creating 10x content. In this episode, I'll explain what 10x content really means and why it's important to create 10x content if you'd like to rank higher in search engine result pages (SERPs). Tune in to learn: What is 10x content? Why 10x content is important Criteria for 10x content How to create 10x content -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of...
2020-06-1808 minMarketing Mantra
Marketing MantraEp. #53 - Book Recommendation: Jab, Jab, Jab, Right Hook by Gary VaynerchukThis episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. This book is a culmination of everything Vaynerchuk has learned about social media marketing over the years. He explains why it's important to create native content and master the art of storytelling to connect with your audience on an emotional...
2020-06-0407 minMarketing Mantra
Marketing MantraEp. #52 - Search Intent: The Most Important SEO Ranking FactorIn this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google. You'll learn: What is search intent? Why search intent is important The 4 different types of search intent w/ examples 5 steps to optimize your pages for search intent To learn more about search intent and for more insights into optimizing your pages for search intent, read this in-depth search intent guide: https://www.99signals.com/search-intent-seo/ -=-=-=-=- Resources discussed in...
2020-05-3013 minMarketing Mantra
Marketing MantraEp. #51 - Book Recommendation: All Marketers Are Liars by Seth GodinThis episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend All Marketers Are Liars by Seth Godin, one of the most influential marketing thought leaders and bestselling author of 19 books. Seth considers All Marketers Are Liars to be his most important book. And I believe this book perfectly encapsulates his marketing philosophy. Tune in to learn why I...
2020-05-2010 minMarketing Mantra
Marketing MantraEp. #50 - 3 Best Search Engine Alternatives to GoogleGoogle products have faced intense criticism in the last few years and their search engine has not been spared. Among the criticisms, the most troubling ones are invasion of privacy and creating a "filter bubble."  With a 87.35% market share of global searches, it's not easy to compete with Google and there are very few companies that are currently competing with Google in the search engine space. So you may be thinking, "What's the alternative to Google?" That's the question I'll attempt to answer in this episode by revealing the 3 best search alternatives to Google. And don't worry, my...
2020-05-1607 minMarketing Mantra
Marketing MantraEp. #49 - Relationship-Based Link Building w/ Alexandra Tachalova from Digital OlympusIn this episode, I’ll be joined by our special guest, Alexandra Tachalova, who is one of the most dynamic and accomplished digital marketing thought leaders. If you follow any of the top marketing blogs or publications, I’m sure you'd have stumbled upon one of her articles. She’s a frequent contributor at Moz, Search Engine Journal, Social Media Examiner, among many others. After having worked at SEMrush as the Director of Marketing, she founded her own online digital marketing event company called Digital Olympus. Alexandra is also a frequent speaker at all the major...
2020-05-1231 minMarketing Mantra
Marketing MantraEp. #48 - How to Improve Local SEO with Google My Business w/ John Vuong from Local SEO SearchThis episode features our special guest, John Vuong, the owner of Local SEO Search, a 4.9-star, full-service local SEO company based in Canada. Since starting his local SEO company in 2013, John has been on a mission to help businesses stand out with useful, informative, and locally-focused content.  In this episode, John will be sharing lots of insights on local SEO and he'll be specifically sharing actionable tips to optimize your Google My Business listing (also called GMB listing). If you have a local business and you want to dominate Google results in your location, then you wouldn’t w...
2020-05-0846 minMarketing Mantra
Marketing MantraEp. #47 - Book Recommendation: Mindset by Dr Carol Dweck"Book Recommendation" is a new segment I've started to talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.  In this episode, I recommend Mindset by Dr Carol Dweck, one of the world's leading researchers in the field of psychology. Tune in to find out why I believe it's a must-read book for entrepreneurs.  -=-=-=-=- Resources discussed in the episode: Mindset by Dr Carol Dweck...
2020-05-0609 minEmail List Profit Secrets
Email List Profit SecretsMastering Storytelling and Affiliate Marketing | Sandeep MallyaMastering Storytelling and Affiliate Marketing | Sandeep MallyaAffiliate marketing.It’s one of those niches that many Biz-Op gurus hypnotise innocent and naive ‘make money online’ newbies.It’s also responsible for a lot of spammy marketing stigma.When done correctly though it can mean some serious extra side cash to your bottom line.How does $10K per month semi passive income sound to you?I’m with Sandeep Mallya, from 99Signals.com and the host of the Marketing Mantra Podcast.This guys created that cash cow w...
2020-04-3047 minMarketing Mantra
Marketing MantraEp. #46 - Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets PodcastIn this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast.  Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.  Jules is passionate about teaching his audience the power of interviews to re...
2020-04-2939 minMarketing Mantra
Marketing MantraEp. #45 - Top 3 Must-Watch Movies for EntrepreneursIn this episode, I reveal the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired. If you need more recommendations for movies based on entrepreneurship and business, check out my list of 21 Best Movies for Entrepreneurs (https://www.99signals.com/movies-entrepreneur-watch-inspiration/).  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing sk...
2020-04-2310 minMarketing Mantra
Marketing MantraEp. #44 - The Entrepreneur's Guide to Writing a Book w/ Michelle Vandepas from GracePoint Matrix PublishingIn this episode, I'll be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. Michelle has made her career helping people write and publish books to help them grow their personal or business brand. She is a leading expert for entrepreneurs who want to share what they’ve learned with the world by becoming an author. As a book coach and publisher, Michelle has worked with thousands of authors over the past 20 years to publish and promote their books and their work. She has been featured in numerous media outlets speaking about her passion fo...
2020-04-1339 minMarketing Mantra
Marketing MantraHighlight: 3 Books John Wall Recommends to EntrepreneursThis is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall shares 3 books that he recommends to entrepreneurs.  Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals ...
2020-04-0502 minMarketing Mantra
Marketing MantraHighlight: 3 Books John Wall Recommends to EntrepreneursThis is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall shares 3 books that he recommends to entrepreneurs. Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
2020-04-0502 minMarketing Mantra
Marketing MantraHighlight: The Biggest Mistake Most Entrepreneurs MakeThis is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall talks about the biggest mistake most entrepreneurs make. Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and...
2020-03-3101 minMarketing Mantra
Marketing MantraHighlight: The Biggest Mistake Most Entrepreneurs MakeThis is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall talks about the biggest mistake most entrepreneurs make.  Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals ...
2020-03-3001 minMarketing Mantra
Marketing MantraEp. #43 - Machine Learning and Marketing w/ John Wall from Marketing Over CoffeeIn this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives. Pa...
2020-03-2833 minMarketing Mantra
Marketing MantraEp. #42 - 3 SEO Bad Habits You Should Give Up Right AwayIn this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them. -=-=-=-=- Tools and resources discussed in this episode: Image compression tools: TinyPNG - https://tinypng.com/ ImageOptim - https://imageoptim.com/mac Smush - https://wordpress.org/plugins/wp-smushit/ WordPress caching plugins: WP Rocket - https...
2020-03-2308 minMarketing Mantra
Marketing MantraEp. #41 - Social Media Buzz this Week: IGTV MonetizationIn this edition of "Social Media Buzz this Week," I'll share my thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Instagram's new feature. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- More info on IGTV Monetization: IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration - https...
2020-02-1406 minMarketing Mantra
Marketing MantraEp. #40 - Google's Featured Snippet Update: What Marketers Need to KnowGoogle has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- SEO news stories discussed in this episode: Google Changes the Look of Paid and Organic Search Results on Desktop - https://www.searchenginejournal...
2020-02-0610 minMarketing Mantra
Marketing MantraHighlight: Craig Campbell's Number 1 Advice to Affiliate Marketing BeginnersThis is a highlight from Marketing Mantra Ep. #39 - Craig Campbell Interview: Epic Affiliate Marketing Strategies for Beginners. In this segment, Campbell shares his number 1 advice for affiliate marketers who are just starting out. Tune in to the full episode to learn more about Craig Campbell's favorite affiliate marketing strategies: https://open.spotify.com/episode/2WamDbim3cjBW9Yk9SGY23 -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99...
2019-12-1704 minMarketing Mantra
Marketing MantraEp. #39 - Epic Affiliate Marketing Strategies for Beginners w/ SEO Expert Craig CampbellIn this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush. If you're looking for ways to earn affiliate income from your blog, then you'll love this episode.  Time-stamped Show Notes: [00:29] Episode Topic: Epic Affiliate Marketing Strategies for Beginners — with SEO Expert Craig Campbell [01:20] Abo...
2019-12-1631 minMarketing Mantra
Marketing MantraEp. #38 - What's the Best Page Speed Metric to Look At? w/ Lukas Haensch from PathmonkIn episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.  The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions. Here are some of the topics we'll be covering in this episode:
2019-12-1134 minMarketing Mantra
Marketing MantraEp. #37 - Google BERT Update: What You Need to KnowIn this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on their blog that they had rolled out a new search algorithm update called BERT. Google is calling it their most important update in the last five years. Tune in to this episode to learn more about how BERT will impact search results and what it means for SEO in the long run. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are s...
2019-11-1805 minMarketing Mantra
Marketing MantraEp. #36 - "The Millennials" Author Subramanian Kalpathi InterviewIn this episode, we'll be joined by Subramanian Kalpathi, author of "The Millennials." He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration.  This episode is hosted by Raksha Shenoy, who worked with Subramanian Kalpathi at KNOLSKAPE.  About Subramanian Kalpathi Subramanian Kalpathi (Subbu) began his career as an L&D specialist with Infosys Technologies Ltd in 2006. Hired as a Software Engineer from campus, he signed up for the role of a Learning Professional and trained over 2500 freshers and lateral hires over a per...
2019-10-1026 minMarketing Mantra
Marketing MantraEp. #35 - This Month in Social Media: Facebook Hiding Like Counts & Other Top News StoriesWelcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate...
2019-10-0806 minMarketing Mantra
Marketing MantraEp. #34 - The Best Podcast Analytics ToolIf you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there's a tool that provides accurate analytics data for podcasts. And it's 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool. -=-=-=-=- Visit https://chartable.com to create your free account and start tracking the download stats of your podcast. -=-=-=-=- BONUS RESOURCES +...
2019-10-0304 minMarketing Mantra
Marketing MantraEp. #33 - How Chatbot Landing Pages Can Boost Your PPC Conversion Rates w/ Ish Jindal from TARSIn this episode, I'll be joined by Ish Jindal, co-founder of TARS Chatbots, a popular chatbot-building platform. TARS enables marketers to create chatbots that can be used for lead generation. We'll talk about the evolution of chatbots, Ish's entrepreneurial roots, and why he believes conversational landing pages created via chatbots are more effective than static landing pages. Really excited to have Ish on the show and I hope you find this episode insightful. Don't forget to sign up for a free 2-week trial of TARS to build your very own chatbot.  ...
2019-10-0138 minMarketing Mantra
Marketing MantraEp. #32 - The WeWork Fiasco, Explained: Why It’s a Cautionary Tale for Entrepreneurs & InvestorsIn this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company's co-founder & CEO, Adam Neumann, WeWork has been making the news lately for all the wrong reasons. So in this episode, I'll break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale.  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from m...
2019-09-2907 minMarketing Mantra
Marketing MantraEp. #31 - This Month in SEO [August 2019 Edition]In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019.  From Google's featured snippets algorithm update to Google making podcasts playable in search results, here are all the trending SEO news stories from August 2019 that you need to be aware of.  -=-=-=-=- Top 3 SEO News Stories in August 2019 Google Makes Podcasts Playable in Search Results (Source: https://www.searchenginejournal.com/google-makes-podcasts-playable-in-search-results/320449/) Google Announces Featured Snippets Update (Source: https://www.searchenginejournal.com/google-featured-snippets-update/319553/) Bing Makes it Easier to Verify Sites in...
2019-09-0707 minMarketing Mantra
Marketing MantraEp. #30 - This Month in Social Media [August 2019 Edition]In episode 30 of the Marketing Mantra podcast, I'll be discussing the top 3 social media news stories in August 2019.  From Tumblr getting sold to Autamattic Inc., the parent company of WordPress, for a fraction of what it was once worth, to Instagram suspending meme accounts with millions of followers, here are all the trending news stories in the world of social media marketing in the month of August. -=-=-=-=- Top 3 Social Media News Stories in August 2019 Tumblr sold for 'less than $3 million' — six years after Yahoo paid $1.1 billion for it...
2019-08-3011 minMarketing Mantra
Marketing MantraHighlight: Matthew Woodward on Creating Content That Ranks Well in Google Search ResultsThis is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this segment, Woodward explains how you can go about creating content that ranks well in search engine result pages.  Tune in to the full episode to get actionable SEO and link building tips from Matthew Woodward - https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: you...
2019-08-2801 minMarketing Mantra
Marketing MantraHighlight: A Sneaky Trick to Improve Your Facebook Ad Relevance ScoreThis is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt. Tune in to the full episode to get more actionable tips and tricks on optimizing your Facebook ads: https://open.spotify.com/episode/11mwcwo3K2HbzmJsRwLbWX -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on...
2019-08-2600 minMarketing Mantra
Marketing MantraHighlight: Is Link Building Overrated?This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. Tune in to the full episode to learn more about Matthew Woodward's thoughts on the evolving SEO landscape: https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more in...
2019-08-2300 minMarketing Mantra
Marketing MantraEp. #29 - 3 Effective Link Building Strategies (That Anyone Can Use) w/ Matthew WoodwardIn this episode, I'll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my marketing blog. His in-depth articles and tutorials really helped me build my site’s authority and improve my search rankings.  His immensely popular award-winning internet marketing blog https://www.matthewwoodward.co.uk has over 180,000 subscribers and has generated over 4 million unique visits since he started blogging in 2012.  Since starting his blog, Matthew has helped thousands of people reach new levels of success. All of...
2019-08-211h 20Marketing Mantra
Marketing MantraEp. #28 - The Art of Paid Content Promotion w/ Daniel Daines-HuttIn this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people  how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.  His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.  The theme of this episode is "The Art of Paid Content Promotion."  If you...
2019-07-271h 02Marketing Mantra
Marketing MantraEp. #27 - Everything You Need to Know About Facebook's Libra CryptocurrencyIn episode 27 of Marketing Mantra, I share my thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money.  -=-=-=-=- Resources discussed in the episode: Facebook Libra White Paper - https://libra.org/en-US/white-paper/ Facebook announces Libra cryptocurrency: All you need to know (via TechCrunch) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources f...
2019-07-0108 minMarketing Mantra
Marketing MantraEp. #26 - How to Audit Your Marketing Team's Productivity w/ Vlad Calus from PlanableIn this episode, I'll be joined by Vlad Calus, co-founder of Planable — an incredible tool that I recommend — and he'll talk about auditing your marketing team's productivity and upgrading their results. He will also share his experience on how to succeed as an online entrepreneur, find your first customers, building your own marketing team from scratch, and outsourcing time-consuming tasks that value less.  If you've never heard of Planable, here's a brief introduction: Planable is a social media collaboration tool for marketing teams, digital agencies and freelancers. With Planable, you can collaborate with your teammates and clients on con...
2019-06-1745 minMarketing Mantra
Marketing MantraEp. #25 - Growth Cave Founder Lucas Lee-Tyson Interview: How to Use Facebook Ads to Double Your Email ListWhen it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike can achieve phenomenal growth by investing in Facebook ads.  But did you know you could also use Facebook ads to grow your email list? That's the topic I'll be discussing with my special guest for this episode, Lucas Lee-Tyson. Lucas is a Facebook ads consultant and serial entrepreneur. He is the founder of Growth Cave, a place where marketers and entrepreneurs alike can learn how to create and m...
2019-06-1038 minMarketing Mantra
Marketing MantraEp. #24 - Startup Culture Series: The Unique Case of ZapposWe are so excited to launch a new series at Marketing Mantra called the "Startup Culture Series" — where we'll focus on unique case studies and share our views on startup best practices. I'll be joined by my co-host, Raksha Shenoy (my wife 😀) who has over a decade of experience in the HR space. She has worked with, and advised, interesting growth-stage startups and is passionate about the growth culture in startups.  In today's episode, we'll be talking about the unique work culture of Zappos. In particular, we'll examine their practice of paying $2000 to new hires to quit and see if it...
2019-06-0612 minMarketing Mantra
Marketing MantraEp. #23 - Thoughts on Apple Shutting Down iTunesIn this episode, I share my thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook fe...
2019-06-0506 minMarketing Mantra
Marketing MantraEp. #22 - A Facebook Marketing Secret No One is Talking AboutIn this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy.  -=-=-=-=- Resources discussed in this episode: Facebook Ad Library - https://www.facebook.com/ads/library/ Watch the Facebook Ad Library tutorial here: https://www.youtube.com/watch?v=lM5u8h2_yyc -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some F...
2019-05-3110 minMarketing Mantra
Marketing MantraEp. #21 - 3 Best WordPress Plugins to Double Your Site TrafficWould you like to drive more traffic to your WordPress site? Then this episode is for you! WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, I talk about 3 best (and 100% free) WordPress plugins you can use to generate more traffic for your website and boost user engagement.  -=-=-=-=- 3 WordPress plugins discussed in this episode: Click to Tweet - https://clicktotweet.com/ Inline Related Posts - https://wordpress.org/plugins/i...
2019-05-2312 minMarketing Mantra
Marketing MantraEp. #20 - How to Boost Your Affiliate Income w/ Ilya Lyubimov from SEMrushIn this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate program has been a huge source of side income for me. Ilya has been my affiliate manager for over a year, and he's been one of the most proactive affiliate managers I've had the pleasure of working with. His ideas and recommendations have helped me skyrocket my affiliate income from SEMrush. For...
2019-05-0242 minMarketing Mantra
Marketing MantraEp. #19 - Google+ is Back (But Probably Not the Way You Think)Google+ is back in an all new avatar. In this episode, I talk about Google's surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more. Source: https://www.theverge.com/2019/4/10/18305023/google-currents-replaces-plus-g-suite-new-app -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This...
2019-04-1505 minMarketing Mantra
Marketing MantraEp. #18 - Instagram's Latest Feature Transforms It Into a Shopping AppIn this episode, I discuss Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it. This new feature is Instagram's big push into eCommerce. Listen to this episode to learn more about this game-changing feature from Instagram and how it's going to transform it into a shopping app.  Source: https://www.socialmediatoday.com/news/instagram-launches-checkout-on-instagram-to-facilitate-in-app-shopping/550834/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, t...
2019-03-3006 minMarketing Mantra
Marketing MantraEp. #17 - A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)In this episode, I reveal a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings. -=-=-=-=- Tools and resources discussed in the episode: Internal Links for SEO: An Actionable Guide [Ahrefs] Link Checker WordPress Plugin -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals...
2019-03-1909 minMarketing Mantra
Marketing MantraEp. #16 - DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)Do you use the privacy-focused search engine DuckDuckGo?  In this episode, I talk about DuckDuckGo's new milestone and its implications on Google. Source: DuckDuckGo Hits a Record 1 Billion Monthly Searches in January 2019 [Search Engine Journal] Additional Resources About DuckDuckGo Get Started with DuckDuckGo -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging T...
2019-02-0805 minMarketing Mantra
Marketing MantraEp. #15 - The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then this episode is for you.   -=-=-=-=-  Additional Resources:  Blue Fountain Media Study on UX Trends: https://www.bluefountainmedia.com/blog/blue-fountain-media-ux-trends-survey-finds-81-think-less-brand-if-website-not-date How Often Should You Blog? Use the 99signals Blogging Frequency Calculator to Find Out: https://99signals.outgrow.us/blogging-calculator [Ans...
2019-02-0409 minMarketing Mantra
Marketing MantraEp. #14 - Is It Worth Spending Money on Bing Ads?Do you rely on PPC ads to drive traffic to your website?  When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious advertising platform.  But it may surprise some that Bing ads has a few unique benefits over Google ads. In this episode, I'll explain why you need to reevaluate Bing ads as an advertising platform and provide 3 key reasons why it's worth spending money on Bing ads.   -=-=-=-=-  Additional Resources:  6 Reas...
2019-01-3005 minMarketing Mantra
Marketing MantraEp. #13 - How to Recover from a Google Panda PenaltyGoogle Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the web.  In this episode, I discuss the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.  For more details on Google Panda, check out this resource. Resources & tools discussed in this episode:  Google Penalty Flowchart from Moz: https://buff.ly/2FTDXIK Yoa...
2019-01-2606 minMarketing Mantra
Marketing MantraEp. #12 - Snapchat has the Happiest Users (according to Snapchat)In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out.  Source: Apposphere: How the Apps You Use Impact Your Daily Life and Emotions [Snapchat Business Blog] =-=-=-=-  To learn more about Snapchat marketing, check out these resources:  10 Best Snapchat Accounts to Follow for Marketing Inspiration  How to Advertise on Snapchat: A Detailed Guide to Snap...
2019-01-1904 minMarketing Mantra
Marketing MantraEp. #11 - The One Instagram Tool You Have to Use to Drive Traffic and ConversionsIf you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major hurdle for marketers and entrepreneurs. Luckily, there's an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website. In this episode, I talk about Shorby — a powerful Instagram tool that can optimize your Instagram traffic with clickable links, messengers, and social networks.  -=-=-=-=- Tools and resources discussed in this episode: ...
2019-01-0905 minMarketing Mantra
Marketing MantraEp. #10 - How Long Should Your Blog Post Be?In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool that can help you arrive at the right word count for a blog post for any topic.  -=-=-=-=-  I talk about a tool called SEO Content Template in this episode. This tool is a part of the SEMrush Suite.  To use SEO Content Template, sign up for a free 30-day trial of SEMrush PRO Plan by clicking here: https://www.99signals.com/go/semrush-pro-offer
2019-01-0705 minMarketing Mantra
Marketing MantraEp. #9 - One Simple (Yet Super Effective) Way to Get More Twitter FollowersOne of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why I’m going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets. Listen to this episode on your preferred podcast platform to learn about this simple, yet super effective, technique to grow your followers on Twitter.  Check out this list of top 25 Twitter chats for marketers: https://www.99signals.com/twitter-chats/ ...
2018-12-1711 minMarketing Mantra
Marketing MantraEp. #8 - The One SEO Tool You Aren’t Using (But Should)In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren't using, but should. Find out which tool you should be using to increase your search rankings.  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
2018-11-2006 minMarketing Mantra
Marketing MantraEp. #7 - Top 5 Productivity Tools for EntrepreneursIn episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs.  -=-=-=-=- Tools discussed in the episode:  #1 - Brian.fm (https://brain.fm)  #2 - Asana (https://asana.com)  #3 - E.ggtimer (https://e.ggtimer.com)  #4 - Stay Focusd (https://buff.ly/2t0D1u2)  #5 - Momentum (https://buff.ly/2JV9YPN)  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online...
2018-11-1010 minMarketing Mantra
Marketing MantraEp. #6 - Thoughts on Google+ Shutting DownGoogle is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media marketers.  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to L...
2018-10-0906 minMarketing Mantra
Marketing MantraEp. #5 - A Simple SEO Hack to Get High Quality BacklinksIn episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks.  -=-=-=-=- Time-stamped Show Notes  [00:29] Episode Topic: A Simple SEO Hack to Get High Quality Backlinks  [01:18] This SEO hack is building backlinks through infographics.  [01:59] The first aspect of designing an infographic involves keyword research.  [02:10] Use tools like Google Image Search, Buzzsumo, and Pinterest to discover popular infographic topics.  [03:37] Use design tools like Canva, Venngage, and Piktochart to design your own info...
2018-10-0915 minMarketing Mantra
Marketing MantraEp #4: 5 Impressive Marketing Tools You May Not Have Heard OfIn episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of. These tools are highly underrated as they can really help you create more engaging content and achieve traffic growth. A few of them still have free versions, so start using them while they are still affordable.  -=-=-=-=- Links to marketing tools discussed in the episode:  #1 Rocketium - bit.ly/rocketiumtech  #2 Promo Republic - bit.ly/promo-republic  #3 TARS - bit.ly/tars-chatbot  #4 Poplink - bit.l...
2018-09-1807 minMarketing Mantra
Marketing MantraEp #3: Top 5 SEO News Stories in August 2018In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August. If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 important SEO news stories and fine tune your SEO strategy accordingly. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link...
2018-08-2712 minMarketing Mantra
Marketing MantraEp #2 - Instagram IGTV: 7 Tips to Optimize Your VideosIn this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long. I also reveal 7 marketing tips and best practices you can follow to make your IGTV videos stand out and get noticed. If you've considered getting your IGTV channel up and running on Instagram, this episode is for you.  Thanks for listening.  - Sandeep Mallya  To learn more about the marketing tips discussed in this podcast, vis...
2018-08-0914 minMarketing Mantra
Marketing MantraEp #1 - 3 Best Podcasts for Entrepreneurs and MarketersWith tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them. So in this inaugural episode of the Marketing Mantra podcast, I'll talk about 3 of my favorite marketing podcasts.  These are the 3 podcasts I'd recommend to all marketers, entrepreneurs, and small business owners out there.  Need more podcast recommendations for entrepreneurship? Check this out: 10 Podcasts That Will Make You a Better Entrepreneur More resources for entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Be...
2018-08-0222 min