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Sandra Matz
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Rapid Response
Remarkable People: Inside the personal data privacy crisis, with Sandra Matz
What can your Google searches reveal about your personality? In this episode of Remarkable People, Guy Kawasaki explores the fascinating world of psychological targeting with Sandra Matz, Professor at Columbia Business School. Matz shares eye-opening insights about how our digital footprints expose our deepest behaviors. She reveals how companies predict our personality through social media posts, explains the surprising link between language and emotional states, and discusses why data privacy isn't just about personal convenience—it's about protecting ourselves in an uncertain future. Whether you're concerned about data security or curious about what your online behavior reveals about you, th...
2025-06-22
58 min
Reader's Corner
"Mindmasters" by Sandra Matz
An interview with Sandra Matz, author of the new book, Mindmasters. The book is an exploration of how algorithms penetrate and influence the most intimate aspects of our psychology.
2025-05-31
31 min
Robert Orzanna Podcast Collection. Last Updated: 2017-03-23
How AI is using your data to influence you
Your data is used to manipulate you—and AI makes it easier than ever before. But is that so bad? Sandra Matz explains the state of psychological targeting today and how you can protect your privacy.TED Radio Hour+ subscribers now get access to bonus episodes, with more ideas from TED speakers and a behind the scenes look with our producers. A Plus subscription also lets you listen to regular episodes (like this one!) without sponsors. Sign-up at: plus.npr.org/ted Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
2025-05-30
49 min
Robert Orzanna Podcast Collection. Last Updated: 2017-03-23
How AI is using your data to influence you
Your data is used to manipulate you—and AI makes it easier than ever before. But is that so bad? Sandra Matz explains the state of psychological targeting today and how you can protect your privacy.TED Radio Hour+ subscribers now get access to bonus episodes, with more ideas from TED speakers and a behind the scenes look with our producers. A Plus subscription also lets you listen to regular episodes (like this one!) without sponsors. Sign-up at: plus.npr.org/ted Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
2025-05-30
49 min
Podcasts old
How AI is using your data to influence you
Your data is used to manipulate you—and AI makes it easier than ever before. But is that so bad? Sandra Matz explains the state of psychological targeting today and how you can protect your privacy.TED Radio Hour+ subscribers now get access to bonus episodes, with more ideas from TED speakers and a behind the scenes look with our producers. A Plus subscription also lets you listen to regular episodes (like this one!) without sponsors. Sign-up at: plus.npr.org/ted Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
2025-05-30
49 min
TED Radio Hour
How AI is using your data to influence you
Your data is used to manipulate you—and AI makes it easier than ever before. But is that so bad? Sandra Matz explains the state of psychological targeting today and how you can protect your privacy.TED Radio Hour+ subscribers now get access to bonus episodes, with more ideas from TED speakers and a behind the scenes look with our producers. A Plus subscription also lets you listen to regular episodes (like this one!) without sponsors. Sign-up at: plus.npr.org/ted Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
2025-05-30
49 min
مدرسه زندگی فارسی
مرور کتاب «مالکان ذهن» - نوشته ساندرا ماتز
مرور و بحث کتاب «مالکان ذهن»دانش پیشبینی و تغییر رفتار انسان با دادههای بزرگنوشته ساندرا ماتزاستاد دانشکده اقتصاد دانشگاه کلمبیادانش آموخته روانشناسی و علوم اجتماعی به کمک محاسبات کامپیوتریComputational social scienceسال انتشار: ۲۰۲۵#مالکان_ذهن#صاحبان_ذهن#ساندرا_ماتز#ساندرا_متز#mindmasters #mind_masters#sandra_matz#پادکست#مرور_کتاب#کتاب_صوتی#ایمان_فانی#مدرسه_زندگی_فارسی#تحلیل#مطالعات_میان_رشتهای#podcast#interdisciplinary_Studies#iman_fani#persian_school_of_lifeبرای خرید ویدیوی وبینارهای مدرسه زندگی یا ثبت نام وبینارهای آینده از اینجا اقدام کنید:خرید دورههای آموزشی در خارج از کشور:https://imanfani.thinkific.comخرید دورههای آموزشی در ایران:https://b2n.ir/a19688https://imanfani.comhttps://instagram.com/dr_iman_fanihttps://telegram.me/dr_iman_fani Hosted on Acast. See acast.com/privacy for more information.
2025-05-25
48 min
SPEAK LIKE A CEO
288: Inside Personalized Persuasion: How AI Shapes the Future of Influence with Dr. Sandra Matz
What if an algorithm could read your personality better than your best friend? In this eye-opening episode, Oliver sits down with Dr. Sandra Matz – Columbia Business School professor, computational psychologist, and author of Mindmasters – to explore how our digital footprints reveal far more than we think.Sandra unpacks how AI tools can accurately infer our Big Five personality traits, mental health, and values using everything from Google searches to smartphone activity. Oliver and Sandra discuss the power – and ethical challenges – of data-driven persuasion, including what brands and political campaigns really know about you, and how pe...
2025-05-22
46 min
New Books in Psychology
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is...
2025-05-09
41 min
New Books in Economics
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is...
2025-05-08
41 min
New Books in Science, Technology, and Society
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is...
2025-05-08
41 min
New Books in Big Ideas
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is...
2025-05-07
41 min
New Books in Business, Management, and Marketing
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is...
2025-05-07
41 min
Van Leer Institute Series on Ideas
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is...
2025-05-07
41 min
New Books Network
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is...
2025-05-07
41 min
New Books Network
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is...
2025-05-07
41 min
Business Minds Coffee Chat
Dr. Sandra Matz | The Science of Predicting and Changing Human Behavior
Dr. Sandra Matz, computational social scientist, award-winning researcher, Professor of Business at Columbia Business School, author of Mindmasters, and TEDx and keynote speaker, joins me on this episode. Dr. Matz’s research explores how digital footprints, such as our online behaviors, social media interactions, and even purchases, can reveal deep insights into our personality, decision-making, and well-being. Her work has been featured in major media outlets including The Economist, The New York Times, The Wall Street Journal, Forbes, and Business Insider. 🎙️ What We Discuss: ✅ Psychological targeting ✅ How it works ✅ Ho...
2025-05-01
1h 06
Second City Works presents "Getting to Yes, And"
Getting To Yes, And… | Sandra Matz – Mindmasters – Big Data and Behavior Change
Kelly connects with Columbia Business School professor Sandra Matz to discuss her new book “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior.” https://serve.castfire.com/audio/7389448/7389448_2025-04-29-140448.64kmono.mp3 “We are fighting for attention. We want to be seen.” “Behavioral residues are the by-product of our lives.” “Each of us comes in many different versions.” Recent Posts Second City Works presents “Getting to Yes, And” Getting to Yes, And… | ‘The Improvised Art of Negotiation’ .cls-7{fill:#fff;fill-rule:evenodd}
2025-04-29
00 min
Gesegneten Abend
Gesegneten Abend
Sandra Matz findet den 95-Jahres-Plan von Meike Winnemuth ein bisschen verrückt, aber total gut.
2025-04-26
02 min
Wide Walls
Smartphones, AI Companions, and Mental Health - Merve Cerit
In this new episode of Wide Walls, I’m thrilled to welcome Merve Cerit, a PhD Candidate from Stanford University working at the intersection of artificial intelligence, learning sciences, and mental health.Merve’s work explores how we can better understand the impact of digital media on individual well-being, using innovative person-specific and computational methods.She studies how people’s smartphone use relates to mental health on a highly granular level, and is now exploring how AI can be leveraged to support reflection, reasoning, and education in an increasingly digital world.Whether it’s design...
2025-04-23
48 min
Gesegneten Abend
Gesegneten Abend
Heute am Karsamstag freut sich Pastorin Sandra Matz auf den Osternachtsgottesdienst.
2025-04-19
02 min
The WealthAbility Show with Tom Wheelwright, CPA
Psychological Targeting for Small Business
👉 https://bit.ly/41d3Kmy 👈 CLICK HERE Ready to change your financial future? Join Tom Wheelwright, Robert Kiyosaki's CPA, and apply to the WealthAbility Accelerator today! Join Tom Wheelwright as he explores how entrepreneurs can use data collection and the algorithm to psychologically target for their own small businesses with his guest, author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior - Sandra Matz.Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School in New York. As a computational social scientist, she studies human behavior and preferences using a c...
2025-04-17
34 min
unSILOed with Greg LaBlanc
528. How Big Data Has Transformed Personalization with Sandra Matz
Are the algorithms that exist in our daily lives getting so smart that they know us better than our parents or our spouses? How do we balance the convenience and efficiency of this technology with privacy and consumer protections? Sandra Matz is a professor at Columbia Business School and the director of the Center for Advanced Technology and Human Performance. Her book, Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior examines the link between algorithms and psychology. Sandra and Greg chat about the bright and dark sides of psychological targeting, its applications in ma...
2025-04-16
55 min
Gesegneten Abend
Gesegneten Abend
Menschen, die sich ehrenamtlich engagieren, machen einen echten Unterschied, findet Sandra Matz.
2025-04-12
02 min
Gesegneten Abend
Gesegneten Abend
Was ein Trend aus Schweden mit dem eigenen Gewissen und der Freude an der Schöpfung zu tun hat, erklärt Sandra Matz.
2025-04-05
02 min
The Jordan Harbinger Show
1135: Sandra Matz | How Algorithms Read and Reveal the Real You
Companies harvest 6GB of your data hourly. Psychologist Sandra Matz explains how they predict everything from depression to politics—and how to fight back.Full show notes and resources can be found here: jordanharbinger.com/1135What We Discuss with Sandra Matz:Companies collect ~6GB of data per hour on individuals through social media, credit cards, smartphones, and location tracking, enabling predictions about personality, politics, and mental health.Facebook identified depressed teenagers in 2015 and sold this information to advertisers rather than providing support, prioritizing profit over well-being.Algorithms need just 300 likes to know someone better th...
2025-04-01
1h 27
Rotman Visiting Experts
The psychology of data: The hidden messages in your digital footprint
Every search, like, and click leaves a trace — but what do these digital breadcrumbs really say about you? Author and professor Sandra Matz joined host Brett Hendrie to explore the psychology of data and how businesses use this information to build detailed profiles, predicting everything from your personality to your spending habits. How much do they really know, and what can you do about it?
2025-03-25
24 min
Secrets of Success
Sandra Matz - Mindmasters
Bill Horan talks with Sandra Matz author of MINDMASTERS. Sandra will discuss what psychological targeting is, why she says it all comes down to power, how data is the window into our psychology, and how much we can learn about a person from their social media posts.
2025-03-17
28 min
The Pulse
Why the Internet Knows You Better Than You Know Yourself
We all have digital footprints — unique trails of data based on our online activities that corporations use to predict our behavior and influence our choices. Sometimes, it can be helpful; other times, it can feel creepy and intrusive. On this episode, we talk with computational scientist Sandra Matz about what makes up our digital footprints, what they reveal about us, and how they're being used.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
2025-03-13
48 min
Opinion Science
#105: Targeted Messaging Online with Sandra Matz
Sandra Matz is a computational social scientist at Columbia Business School. She uses big data to understand people and what motivates them to act. And she has a new book out! It's Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, and it's an enjoyable, easy-to-read introduction to what your online data say about who you are and how communicators can use those insights to serve up compelling content--for better or worse.At the top of the show, I also mention a big new academic book I edited with Richard Petty and Ja...
2025-03-03
58 min
Passion Struck with John R. Miles
Dr. Sandra Matz on The Silent War Hijacking Your Free Will | EP 578
In this eye-opening episode of Passion Struck, host John R. Miles sits down with Dr. Sandra Matz, a psychologist and data scientist, to reveal the invisible forces shaping your thoughts, decisions, and behaviors. From social media algorithms to targeted advertising, we explore how data-driven systems are quietly hacking your free will—often without you even realizing it.Dr. Matz, author of Mind Masters: The Data-Driven Science of Predicting and Changing Human Behavior, exposes the dark side of personalization, how AI exploits human psychology, and what you can do to take back control of your mind and choices....
2025-02-27
58 min
The Transaction Report with Steve Feuerstein
Beyond the Algorithm: AI, Sports, and the Future of Truth
In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with Columbia Business School professor and Mindmasters author Sandra Matz to explore the evolving power of data, AI, and influence. From the dangers of deepfakes to the shaping of sports fandom psychology, they discuss how algorithms shape our reality—and what that means for the future of business, politics, and sports.
2025-02-19
49 min
Curious Leadership with Dominic Monkhouse
E333 | The art of competitive advantage with top 30 global thinker Kaihan Krippendorff
Kaihan Krippendorff is a world-renowned business strategist, innovation authority, and CEO of Outthinker Networks - a powerhouse of chief strategy and innovation leaders shaping the future of business. A former McKinsey consultant, he’s heralded as one of the top 30 global thinkers in strategy and innovation by Global Gurus and Thinkers50, with a proven track record of helping organisations generate over $3 billion in transformative growth.The bestselling author of six books, including Outthink the Competition and Driving Innovation from Within, Kaihan’s latest work, Proximity, is a Next Big Idea Club must-read endorsed by thought leaders like Adam...
2025-02-18
41 min
Through Conversations
The Shocking Truth About Technology and Privacy - Sandra Matz
Grab your copy of The Time is Now and start your journey toward living a more intentional and fulfilling life -https://a.co/d/ij1R0FoIn this conversation, Alex and Sandra Matz explore the themes of data privacy, the influence of algorithms, and the implications of AI on personal freedom. Sandra shares insights from her book 'Mind Masters', using a village analogy to illustrate how data collection and analysis can shape human behavior. They discuss the staggering amount of data generated daily, the psychological insights derived from this data, and the potent...
2025-02-17
57 min
Grace Through the Fire
Episode 55: The digital dance where technology meets human nature, a leadership revolution
Kia Ora, beautifuls!You know, this topic has been sitting heavy on my heart lately, especially as I watch so many incredible ambitious women and creatives in professional careers and businesses navigate the digital landscape. This conversation was sparked by Professor Sandra Matz's fascinating research on tech and human behavior, and honestly, it couldn't be more relevant to what we're seeing right here in Aotearoa.Working alongside our amazing clients, I've noticed a common thread - this beautiful tension between embracing innovation while staying true to our uniquely authentic way of doing business. It's something...
2025-02-13
17 min
🧠 _
718: How Leaders Can Use the Algorithms for Good, with Sandra Matz
Podcast: Coaching for Leaders (LS 62 · TOP 0.1% what is this?)Episode: 718: How Leaders Can Use the Algorithms for Good, with Sandra MatzPub date: 2025-02-03Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationSandra Matz: Mindmasters Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and...
2025-02-12
38 min
Guy Kawasaki's Remarkable People
Sandra Matz: The Personal Data Privacy Crisis
What can your Google searches reveal about your personality? In this episode of Remarkable People, Guy Kawasaki explores the fascinating world of psychological targeting with Sandra Matz, Professor at Columbia Business School.Matz shares eye-opening insights about how our digital footprints expose our deepest traits and behaviors. She reveals how companies predict our personalities through social media posts, explains the surprising link between language use and emotional states, and discusses why data privacy isn't just about personal convenience—it's about protecting ourselves in an uncertain future. Whether you're concerned about data security or curious about what your on...
2025-02-12
57 min
The Armen Show
443: Sandra Matz | The Intersection of Psychology and Data In “Mindmasters”
In this episode of The Armen Show Podcast, Dr. Sandra Matz discusses her book ‘Mind Masters’ and the intersection of psychology and data. She explores how algorithms can predict personality traits, the importance of storytelling in psychology, and the implications of data privacy. Dr. Matz emphasizes the need for systemic changes to protect individuals’ data and how technology can enhance our understanding of ourselves and improve mental health. — Sandra Matz takes a Big Data approach to studying human behavior in a variety of business-related domains. She combines methodologies from psychology and computer science – including machine learning...
2025-02-05
50 min
Coaching for Leaders - Talent Management | Leaders
718: How Leaders Can Use the Algorithms for Good, with Sandra Matz
Sandra Matz: Mindmasters Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior*. Algorithms are becoming more influential with each passing day. That’s why leaders must understand their power and then decide how their organizations engage. In this conversation, Sandra and I discuss where psychological targeting is at, where it’s going, and the...
2025-02-03
38 min
Coaching for Leaders
How Leaders Can Use the Algorithms for Good, with Sandra Matz
Sandra Matz: Mindmasters Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior*. Algorithms are becoming more influential with each passing day. That’s why leaders must understand their power and then decide how their organizations engage. In this conversation, Sandra and I discuss where psychological targeting is at, where it’s going, and the...
2025-02-03
38 min
Ready, Test, Go.
The Ethics of Data-Driven Influence (Sandra Matz)
AI's rapid advancement across industries is undeniable, but what about its potential to understand and influence human behavior? Where is the ethical line as businesses fight tooth and nail to gain a competitive edge.Sandra Matz, a computational social scientist and professor, joins the podcast to dig into the nuances of AI's persuasive capabilities and the ethical considerations surrounding its use. Matz discusses the intersection of AI and human psychology, and how AI leverages our digital footprints to predict our personalities, motivations and desires.You can find Sandra's book here: https://store.hbr.org/product...
2025-01-29
35 min
The Next Big Idea
Are Algorithms Controlling Your Mind? | The Next Big Idea Daily
Algorithms have penetrated the most intimate aspects of our psychology. Here’s what you can do about it.📕 Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior by Sandra Matz📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen📩 Check out our Substack
2025-01-27
14 min
The Next Big Idea Daily
Are Algorithms Controlling Your Mind?
Algorithms have penetrated the most intimate aspects of our psychology. Here’s what you can do about it.📕 Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior by Sandra Matz📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen📩 Check out our Substack
2025-01-27
14 min
Outthinkers
#134—Sandra Matz: The Intersection of Human Behavior and AIs Psychological Targeting
Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School, in New York, where she also serves as the Director of the Center for Advanced Technology and Human Performance. As a computational social scientist with a background in psychology and computer science, Sandra studies human behavior and preferences using a combination of big data analytics and traditional experimental methods. Her research, and the topic of this podcast, uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better and more e...
2025-01-24
29 min
The Workplace Podcast in association with YellowWood
Episode 107: Leading In The Digital Age with Sandra Matz
In this eye-opening episode of The Workplace Podcast, William Corless sits down with Dr. Sandra Matz, Associate Professor at Columbia Business School and Director of the Center for Advanced Technology and Human Performance, to discuss her fascinating new book about taking control of our digital lives! Episode Highlights: Take Control of your Data: Learn how to manage and protect your digital footprint Shape Tech to Benefit All: Discover how technology can be a force for positive change Critical Thinking When Using Tech: Why we need to be more thoughtful about our digital choices Understanding Psychological Profiling: H...
2025-01-23
58 min
Behavioral Grooves Podcast
The Data and Influence Behind Your Digital Footprint | Sandra Matz
What if every digital interaction you had—every like, purchase, or GPS ping—could be used to create a detailed map of who you are? Sandra Matz, a leading behavioral scientist and data researcher, joins us to explore the fascinating world of behavioral residue, the digital traces we leave behind, and their profound impact on our lives. This episode is a deep dive into the intersection of psychology, technology, and ethics, offering thought-provoking ideas for anyone interested in the future of data and its role in shaping our behavior and society. ©2025 Behavioral Grooves Topics [0:0...
2025-01-20
1h 22
DisrupTV
What Makes A Great Leader? | Gerd Leonhard, Sandra Matz, Jon Reed
This week on DisrupTV, we interviewed Gerd Leonhard, Futurist, Public Thinker, Author of Technology vs. Humanity, and CEO of The Futures Agency, Sandra Matz, Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting and author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior and Jon Reed, Cofounder at Diginomica. We discussed the evolving nature of leadership in the context of AI and AGI. Gerd emphasized the importance of a protopian approach, balancing technology with human values. Sandra highlighted the accuracy of algorithms in predicting personality traits, even surpassing spouses. The conversation also touched...
2025-01-17
1h 07
SAM&PAM's Book Radar
(2025) Mindmasters by Sandra Matz
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, by Sandra Matz, is a non-fiction book published in 2025. The book explores psychological targeting, a new technology that uses data to predict and influence human behavior.The author argues that this technology has the potential to be both beneficial and harmful, and that we need to understand how it works to ensure that it is used for good. The book is divided into three parts:Part one explains how computers can learn to translate our digital footprints into predictions about our psychology .Part two explores the...
2025-01-17
17 min
Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity
How many calories do you burn up just eating and digesting the food you eat? It’s an interesting question and the answer depends on what kind of food you are eating. Listen as I reveal the basics of what is called the Thermic Effect.https://www.revolution-pts.com/blog/understanding-the-thermic-effect-of-foodThe amount of data being collected about you every hour is staggering – detailed, intimate data. What may be more shocking is how that data is used to psychologically target you. Joining me to explain what that is and how it work...
2025-01-16
55 min
The Chase Jarvis LIVE Show
Can Big Data Really Predict What You'll Do Next? | Dr. Sandra Matz
In this episode, Dr. Sandra Matz shares the compelling world of psychological targeting and the power of big data. Dr. Matz, the David W. Zalaznick Associate Professor of Business at Columbia Business School, delves into her groundbreaking research which intersects psychology, computer science, and big data analytics. We explore how seemingly innocent digital traces can reveal deep insights into our personal lives, and the double-edged sword of how these insights are used—not just to influence our shopping habits, but potentially our very choices and beliefs. From her unique perspective as a computational social scientist, Dr. Matz di...
2025-01-15
52 min
TruthWorks
How To Be The Best Negotiator with Sandra Matz
Joining Patty McCord and Jessica Neal today is computational social scientist, author and Associate Professor of Business at Columbia Business School, Sandra Matz. Listen in as they delve into the intricacies of negotiation and the importance of building trust and fostering collaboration. Sandra also shares practical advice on navigating promotions and team dynamics, and how AI can be used as a tool for those conversations. Find out more about Mindmasters here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-01-14
43 min
Curious Minds at Work
CM 283: Sandra Matz on Protecting Our Privacy Online
With few exceptions, we have digital footprints. And each time we scroll social media, run a Google search, or use a smartphone to navigate, we’re adding data to that footprint. While we gain a lot from our ability to do all these things, we also feed companies the data they need to target us. Sandra Matz is a computational social scientist and professor at Columbia Business School. Over the course of her career, she’s consulted with companies eager to profit from our data. In recent years, she’s intentionally shifted her consulting work in support of organizations that want t...
2025-01-12
54 min
Keen On America
Episode 2300: Sandra Matz makes the Case for a Data-Driven Science of Predicting and Changing Human Behavior
Is there really a data-driven science that enables us to predict and change human behavior?Mind Masters author and Columbia Business School professor Sandra Matz certainly is a believer. But I wonder whether Matz’s observations about psychological targeting and data analysis through large language models represent anything fundamentally new or original. I’m also not convinced of her glib take on mental health applications. In contrast with Matz, I fear that AI-driven mental health monitoring could exacerbate rather than solve existing cultural problems. My advice: don’t trust people who call themselves “data scientists”. The data lies as mu...
2025-01-11
39 min
Marketecture: Get Smart. Fast.
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".Sponsored by Start.io, visit at start.io/nofees Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-01-10
49 min
Stanford Psychology Podcast
144 - Sandra Matz: AI, Social Media, And Data Privacy
Eric chats with Sandra Matz, Associate Professor of Business at Columbia Business School. Sandra is a renowned computational social scientist, using AI and big data to study human behavior and preferences. Sandra was named as one of the Poets & Quants 40 under 40 Business School Professors in 2021.In this episode, Eric and Sandra discuss Sandra’s new book “Mindmasters” on how companies and academics are using AI to predict and shape people’s personalities. They discuss how to align AI with human preferences, how social media is harnessing our attention, how to protect our privacy as AI is becoming more and...
2025-01-09
54 min
Personality Psychology Podcast
#51 AI and digital personality footprints, with Sandra Matz and Michal Kosinski
René Mõttus talks to Sandra Matz and Michal Kosinski about the use of our digital footprints and AI in personality research and how this can be put to practical use. There is a lot going on in this field, with potentially profound theoretical and practical implications. Both Sandra and Michal are pioneers in this field, and Sandra has just published a book on the subject called Mindmasters.
2025-01-09
59 min
The Behavioral Design Podcast
Psychological Targeting & AI with Sandra Matz
Exploring Psychological Targeting and the Power of AI with Sandra Matz In this episode of the Behavioral Design Podcast, hosts Aline and Samuel sit down with Sandra Matz, leading expert on psychological targeting and Associate Professor of Business at Columbia Business School. As a computational social scientist, Sandra uses Big Data analytics and experimental methods to study human behavior, uncovering how psychological traits influence business outcomes like financial well-being, consumer satisfaction, and team performance. The conversation covers how digital footprints from social media, GPS data, and more are leveraged to create psychological profiles...
2025-01-08
1h 16
TechNation Radio Podcast
Episode 25-01 The Science of Psychological Targeting
On this week’s Tech Nation, Moira speaks with Columbia business professor Dr. Sandra Matz about psychological targeting and her book, “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior”. Then, futurist Alex Pang explains what really works and what does not when it comes to productivity.
2025-01-08
59 min
TechNation Radio Podcast
Episode 25-01 The Science of Psychological Targeting
On this week’s Tech Nation, Moira speaks with Columbia business professor Dr. Sandra Matz about psychological targeting and her book, “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior”. Then, futurist Alex Pang explains what really works and what does not when it comes to productivity.
2025-01-08
59 min
Thinkers & Ideas
Mindmasters with Sandra Matz
In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, Sandra Matz explores what our digital footprints reveal about us and how these insights are used to influence our daily decisions.Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School, where she also serves as co-director of the Center for Advanced Technology and Human Performance. Using her background in psychology and computer science, Matz investigates the intricate connections between our digital and real lives and how these are shaped by technology.In her conversation with Martin Reeves, chairman of...
2025-01-08
31 min
Big Questions with Cal Fussman
Sandra Matz: Your Data And Your Future
Discover the astonishing ways your daily life reveals more about you than you could ever imagine. Columbia University professor Sandra Matz takes you on a journey through the hidden world of data collection, showing how a single routine hour in the morning can generate more data than was used to send a spacecraft to the moon. In this eye-opening conversation with Cal, explore an era in which those who collect our data may know us better than we know ourselves. See the power your digital footprint holds over your life and what it means for our future.
2025-01-07
51 min
Meikles & Dimes
179: Living In a Digital Village Monitored by AI | Sandra Matz, Columbia Business School Professor
Sandra Matz, Professor at Columbia Business School, is a computational social scientist who studies human behavior using Big Data analytics. She was named a Poets & Quants 40 under 40 Business School Professor, and her new book, Mindmasters, explores how algorithms penetrate the most intimate aspects of our psychology. In this episode we discuss the following: We now live in a digital village, where AI can learn so much more about us than we realize. And naturally, this ability can be used to influence us for good or bad. Pay attention to AI progress. Look out f...
2025-01-06
17 min
The Shift
Dez livros para começar bem 2025
Para manter a tradição de todos os anos, Cristina De Luca e Silvia Bassi selecionaram dez livros que podem ajudar a começar bem 2025, de Inteligência Artificial a ficção científica, passando por guerra tecnológica e biografias de super founders de tech que vão impactar nossa vida no novo ano.Links do episódio: 1- "Potencial oculto: Como extrair o melhor de você e dos outros", livro novo de Adam Grant para brilhar em 2025.2- "Lunáticos - Loonshots: Como cultivar ideias inovadoras capazes de mudar o mundo", de Safi Bahca...
2024-12-30
40 min
Relationship Equity
Decoding Human Behavior: From Village Insights to Digital Footprints with Sandra Matz (Part Two)
In this thought-provoking continuation of this episode, Richard and Sandra Matz delve into the intricacies of talent acquisition, leadership development, and interpersonal dynamics in the corporate world. Richard shares insights about his company's innovative Emerging Talent Program, which uses AI-driven tools to evaluate candidates based on their natural problem-solving abilities and interpersonal skills rather than traditional credentials. This approach aims to provide opportunities for talented individuals who may not have followed conventional educational paths. The conversation touches on the Peter Principle, which suggests that people are often promoted to their level of incompetence, highlighting the critical need for leadership training...
2024-12-30
19 min
Relationship Equity
Decoding Human Behavior: From Village Insights to Digital Footprints with Sandra Matz (Part One)
Sandra Matz, Professor at Columbia Business School and author of "Mindmasters," discusses the concept of psychological targeting with Richard. Sandra explains how modern technology allows for the analysis of digital footprints to predict and potentially influence human behavior, drawing parallels to her experiences growing up in a small German village. The discussion touches on the ethical implications of such targeting, the importance of soft skills in leadership roles, and the challenges of transitioning from technical to managerial positions. Richard shares his company's innovative approach to talent acquisition, which focuses on evaluating candidates' natural problem-solving abilities and interpersonal skills rather than...
2024-12-23
35 min
Hidden Brain
What Your Online Self Reveals About You
Every day, we leave small traces of ourselves online. And we might not realize what these traces say about us. This week, computational social scientist Sandra Matz explores how understanding what we actually do online – not just what we think we do – can help us improve our lives. Looking for a last-minute holiday gift for a fellow Hidden Brain fan? You can now give a gift subscription to Hidden Brain+!
2024-12-16
52 min
Six Pixels of Separation Podcast
SPOS #961 – Sandra Matz On Algorithms, Psychology And Human Behavior
Welcome to episode #961 of Six Pixels of Separation - The ThinkersOne Podcast. Sandra Matz is one of those rare individuals who sits at the intersection of academic rigor and cultural relevance. As a computational social scientist with a background in psychology and computer science, Sandra studies human behavior by uncovering the hidden relationships between our digital lives and our psychology. Her goal is to make data relatable, and help individuals and businesses make better and more ethical decisions. As the David W. Zalaznick Associate Professor of Business at Columbia Business School, Sandra has dedicated her career to...
2024-12-08
1h 04
Anxiety At Work? Reduce Stress, Uncertainty & Boost Mental Health
Your Digital Footprint: How Big Data Shapes Who We Are
✨ There are more pieces of digital data than there are stars in the universe.Ever wonder what your digital footprint reveals about you? In today’s world, every online action builds a profile of who you are—and influences your choices more than you may realize.👂Listen in and remember to like, comment, subscribe, & share 🧡📌 Key Topics:🔍 Understanding the Digital Village: how our digital lives mimic small-town dynamics, where everything we do is “seen”—but by algorithms instead of neighbors.💡 The Influence of Big Data on Behavior: Discover how...
2024-11-13
29 min
The Moodle Podcast
Your essential guide to MoodleMoot Global 2024
Join hosts Sandra Matz and Flor Vergara (MoodleHQ) as they dive into the exciting details of MoodleMoot Global 2024, happening from October 22-24 in the vibrant city of Mérida, Mexico. In this episode, they explore the unique cultural backdrop of Mérida, preview an impressive lineup of keynote speakers including Moodle's CEO Scott Anderberg and founder Martin Dougiamas, and discuss can't-miss sessions and networking opportunities. From travel tips to party themes, this episode is your essential guide to making the most of this year's conference. Whether you're an educator, developer, or just passionate about learning, tune...
2024-09-30
08 min
The Marketing Architects
Nerd Alert: Can Psychological Targeting Improve Digital Marketing?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how psychological targeting enhances digital marketing performance. Together, they explain how matching ads to audience traits can offer a more personalized—and effective—approach.Topics covered: [00:45] “Psychological Targeting as an Effective Approach to Digital Mass Persuasion”[01:25] How effective is psychological targeting?[02:55] Targeting social media activity[06:00] Create ads based on personality[07:10] Social media vs. behavioral targeting[09...
2024-06-20
10 min
More MPE with Professor Ray Horton and Sandi Wright
More MPE With the Political Economists (LIVE)
This final session features Professors Glenn Hubbard and Tano Santos, the faculty who teach the popular course Modern Political Economy at Columbia Business School. Hubbard is the director of the Jerome A. Chazen Institute for Global Business, Dean Emeritus, and Russell L. Carson Professor of Finance and Economics at Columbia Business School; and Santos is the director of the Heilbrunn Center for Graham and Dodd Investing and Robert Heilbrunn Professor of Asset Management and Finance at Columbia Business School. Sandi Wright, director of the Tamer Center for Social Enterprise, moderates the session. T...
2024-04-12
49 min
Voice over Work - An Audiobook Sampler
Beyond Retail Therapy: Study Shows Targeted Spending Boosts Mood
Hear it Here - https://adbl.co/3SztAyt00:00:14 University of Cambridge psychologist Sandra Matz00:03:35 Though Most of Us00:09:27 In another 2008 study by Dunn and colleague Richard Norton00:11:33 There’s One MoreConventional wisdom tells us money can’t buy happiness. But there are some more surprising findings to be explored, and one of them is that spending money can, in some ways, make you feel better.University of Cambridge psychologist Sandra Matz and her research team did an in-depth analysis of six months’ worth of transactions for 625 custom...
2024-02-15
14 min
More MPE with Professor Ray Horton and Sandi Wright
The Redistributive Effects of AI on Profits and Politics, with Sandra Matz
Artificial intelligence, according to some, is far and away the most important innovation in history with the capacity to bring unprecedented good and unprecedented evil to humankind. In this episode of More MPE, host Professor Ray Horton speaks with Sandra Matz, the David W. Zalaznick Associate Professor of Business at Columbia Business School. Matz begins by distinguishing big data and artificial intelligence, the former being the raw material the latter uses for its designer’s purposes, which revolve around “profiling” individuals to identify who might be amenable to “targeting” for one purpose or another. She then provid...
2024-02-02
1h 01
BGMania: A Video Game Music Podcast
Best of 2023
Episode #318 of BGMania: A Video Game Music Podcast. This week on the show, Bryan and Bedroth from RPGera celebrate all of the amazing games and soundtracks that were released last year with our annual Best of 2023! Email the show at bgmaniapodcast@gmail.com with requests for upcoming episodes, questions, feedback, comments, concerns, or whatever you want! Special thanks to our Executive Producers: Jexak & Xancu. EPISODE PLAYLIST AND CREDITS What's Buried Should Stay from Wizard With a Gun [Ryan Ike, 2023] Nightsong from Baldur's Gate 3 [Borislav Slavov feat. Mariya Angelova, 2023] Badge Challenge from Super Mario Bros. Wonder [Koji...
2024-01-04
2h 19
Everything Hertz
176: Tracking academic workloads
We chat about a paper on the invisible workload of open science and why academics are so bad at tracking their workloads. This episode was originally recorded in May 2023 in a hotel room just before our live recording of Episode 169, which is why we refer to the paper as a 'new' paper near the start of the episode. Links The paper on the invisible workload of open research Our live and in-person episode with Sandra Matz on using big data to understand behavior Other links Everything Hertz on social media Dan...
2023-12-29
36 min
Everything Hertz
169: Using big data to understand behavior (Live episode with Sandra Matz)
In our first ever live and in-person episode, we chat with Sandra Matz about the opportunities and challenges for using big data to understand human behavior Links Everybody lies book, by Seth Stephens-Davidowitz A paper on "Born open" data Other links Everything Hertz on social media Dan on twitter James on twitter Everything Hertz on twitter Everything Hertz on Facebook Support us on Patreon and get bonus stuff! $1 per month: A 20% discount on Everything Hertz merchandise, access to the occasional bonus episode, and the the warm feeling you're supporting the show $5...
2023-05-31
43 min
Julis Eventer Podcast
STAFFEL 4 FOLGE #7 – Sandra Auffarth über Kentucky: Mit dem Dressurergebnis die erste gemeinsame 5*-Prüfung beendet
„Er ist schon ein richtig tolles Geländepferd und gehört mittlerweile zu den besten Geländepferden der Welt.“ Ende April ging es für Sandra Auffarth und Viamant Du Matz nach Amerika zur ersten gemeinsamen 5*-Prüfung in Kentucky. Ich habe mit ihr die Reise nochmal Revue passieren lassen und dabei ist sie richtig ins Schwärmen gekommen über ihr tolles Pferd. Die lange Reise hat sich definitiv gelohnt, denn das Paar konnte die Prüfung mit ihrem Dressurergebnis beenden und sich somit den 4. Platz sichern. Was für ein Erfolg! In dieser Folge geht es um folgende T...
2023-05-12
31 min
The Singularity Discussion Series
FBL85: Sandra Matz - Lessons From a Computational Social Scientist
This week my guest is computation social scientist and professor at Columbia University, Sandra Matz, who recently published her book, The Psychology of Technology: Social Science Research in the Age of Big Data. In this episode, we explore many different ways in which technology and psychology are influencing one another in the modern era. This includes but isn’t limited to the influence of big data on psychological research, the battle between exploitation and exploration as fundamental dynamics in our digital lives, the ways in which algorithms shape our views of the world, and a whole lot mo...
2023-01-09
52 min
Radiosporten Dokumentär
OS-krönikan Peking 2022: ”Jag drömde om Nils”
Återupplev gulden under OS och Paralympics i Peking. Minns Nils van der Poel, Ebba Årsjö, Sandra Näslund och alla andra guldmedaljörer. I den här delen berättar Radiosportens profiler om hur det var att jobba under mycket svåra omständigheter, med kyla, covid och bussar som försvann. Programledare: Andreas Matz Medverkande: Susanna Andrén, Patric Ljunggren, Lasse Persson, Mattias Hadders Lyssna på alla avsnitt i Sveriges Radio Play.
2022-12-19
55 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is Dav...
2022-07-19
1h 03
Program Life | Productivity & Mental Health
Sandra Matz | Finding Happiness In Life (Part 2)
Our guest on this episode Today is Sandra Matz. Sandra is the Associate Professor of Business at Columbia Business School in New York. As a computational social scientist, she studies human behavior and preferences using a combination of Big Data analytics and traditional experimental methods. Her research aims at understanding how psychological characteristics influence real-life outcomes in a number of business-related domains with the goal of helping businesses and individuals to make better decisions. This is a 2 part episode where you are listening to the second part and we will be discussing about life and happiness, do go check...
2022-03-15
19 min
Program Life | Productivity & Mental Health
Sandra Matz | How We Are All Being Tracked By AI (Part 1)
Our guest on this episode Today is Sandra Matz. Sandra is the Associate Professor of Business at Columbia Business School in New York. As a computational social scientist, she studies human behavior and preferences using a combination of Big Data analytics and traditional experimental methods. Her research aims at understanding how psychological characteristics influence real-life outcomes in a number of business-related domains with the goal of helping businesses and individuals to make better decisions. This is a 2 part episode where you are listening to the first part and we will be discussing about psychological targeting and AI, in the...
2022-03-08
33 min
Behavioral Grooves Podcast
Share, Like, Comment: Sandra Matz PhD Exposes The Truth Behind your Digital Footprint
Our guest this week, Sandra Matz PhD exposes the truth behind our online presence. In our conversation, Sandra reveals that with simple analytics, the digital footprints we leave behind online (our Facebook Likes, our credit card transactions, our Google Map searches) add up to paint a very revealing picture of our personality and state of mind. Sandra Matz PhD is an associate professor at Columbia Business School. She takes a Big Data approach to studying human behaviour. Her methodologies use psychology, computer science and data collection to explore the relationships between people’s psychological characteristics and their di...
2021-04-25
1h 13
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
[REPLAY] How to Experiment Quickly & Find HUGE Wins (5 Steps)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is Dav...
2020-10-06
1h 02
TEDx Shorts
What your digital footprints reveal about you
Sandra Matz examines the consequences and benefits of allowing companies to use our personal data for psychological targeting. This talk was filmed at TEDxChicago. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. Follow TEDx on Twitter: Hosted on Acast. See acast.com/privacy for more information.
2020-10-02
10 min
Julis Eventer Podcast
#4 – Sandra Auffarth wäre bereit für die Saison und das Hamburger Derby!
In Podcast Folge Nummer 4 durfte ich mit Sandra Auffarth telefonieren und auch sie berichtet über die aktuelle Situation. Mit Viamant Du Matz und Lets Dance hat sie gleich zwei sehr vielversprechende Pferde für die olympischen Spiele in Tokyo 2021. Aber sie hat auch ein paar tolle Nachwuchshoffnungen, von denen sie erzählt. Außerdem habe ich natürlich nach dem Hamburger Derby gefragt und wie sie Nupafeeds La Vista darauf vorbereitet, falls es doch stattfinden sollte… ganz viele tolle Einblicke und ein sehr gut gelauntes Interview hört ihr nur im Podcast! Viel Spaß 🙂 **Wer den Podcast unterstützen...
2020-04-03
13 min
Top of Mind with Julie Rose
Personalized Ads, Cat Training, Disability Bias
Sandra Matz, Columbia Business School, on personalized ads. Kristyn Vitale from Oregon State University’s Human/Animal Interaction Lab on cat training. William Chopik, Michigan State University, on prejudice towards people with disabilities. Andres Resendez from the University of California on the history of Native American enslavement. Author Helen Wilkes on her book ‘The Aging of Aquarius, Igniting Passion and Purpose as an Elder’ and ‘Letters from the Lost.’
2019-12-07
1h 39
Top of Mind with Julie Rose
Personalized Ads, Cat Training, Disability Bias
Your Personality Could Determine the Ads You See Online (0:34)Guest: Sandra Matz is an Assistant Professor of Management and Organizational Behavior at Columbia Business SchoolEverywhere we click online right now, we’re being bombarded with holiday ads. What if, just based on your public movements on social media and other websites, a company could figure out if you’re an introvert or extrovert? And then, serve up ads that have been fined-tuned to appeal to your personality? Our wallets are doomed. (Originally aired June 10, 2019). Your Cat Might Actually Love You Back (20:58)Guest: Kristyn Vitale, PhD, R...
2019-12-07
1h 39
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How to Experiment Quickly & Find HUGE Wins (5 Steps)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is Dav...
2019-11-19
1h 03
Educando Seu Bolso
Ser "bonzinho" demais pode prejudicar o controle de gastos
Você se considera uma pessoa “gente boa”? Saiba que isso pode trazer problemas para seu controle de gastos! Uma pesquisa realizada por dois economistas (Sandra Matz e Joe Gladstone), nos EUA e na Inglaterra, constatou que pessoas mais agradáveis tendem a ter um futuro financeiro conturbado. A provocação feita pela pesquisa bate novamente na tecla do comportamento. As finanças pessoais são afetadas por quase tudo que você faz na sua vida e seu comportamento é a espinha dorsal disso. Seria essa uma releitura da história do cara bonzinho que não consegue empla...
2018-12-06
24 min
All in the Mind
Emotionally unstable personality disorder, Agreeableness and money, Emodiversity
Claudia visits a specialist personality disorder clinic in South London where she meets Jo, Susan and Chanelle to talk about what it's like to have a diagnosis of borderline personality disorder. Psychotherapist, Merryn Jones explains why long term, regular group and individual therapy can help people cope with the intense emotional difficulties often caused by traumatic early life experiences. New research on why agreeable people might be worse at managing their money. Sandra Matz from Columbia business school explains that it's not because agreeable people are more cooperative negotiators but that they just care less about money. Also in...
2018-11-13
27 min
Columbia Bizcast
Professor Sandra Matz: Creating Value Through Big Data
Professor Sandra Matz explores how companies can turn customer’s personal data into a value proposition. As a Management Professor, Matz studies human behavior at the intersection of big data and social psychology. Her research has shown how just one click on Facebook can help marketers create psychological profiles and how money can buy us happiness. While Facebook has reported that “malicious actors” have taken advantage of search tools on its platform, making it possible for them to collect information on most of its users worldwide, Matz points out that the massive amounts of data companies collect can also lead to pos...
2018-04-23
49 min
Mobile Dev Memo Podcast
Algorithms, Ad Targeting, and Democracy - a Conversation with Dr. Sandra Matz
A conversation with Dr. Sandra Matz of Columbia Business School about ad targeting, the Cambridge Analytica scandal, and how to protect our Democratic institutions from algorithmic content serving
2018-04-02
48 min
The Adelaide Show
042 - The ABC edition: Adelaide, Beatles, Chimps
Dr Jane Goodall at Adelaide Zoo. Bob Francis and Sandra Matz re The Beatles 50th anniversay Douglas Adams, late author of The Hitchhikers' Guide To The Galaxy, gets a nod, given this is episode 42. Follow up to our Janine Hardy story from episode 41 A blinded wine tasting The Shambolics. Oh, and Adelaide newsreader, Jane Doyle, inducted as our sixth Nigel Revelation of Australia's Got Talent rudeness and The Voice inspirationSupport the show: https://theadelaideshow.com.au/listen-or-download-the-podcast/adelaide-in-crowd/See omnystudio.com/listener for privacy information.
2014-06-12
1h 21