Shows
Stop Waffling & Start SellingWhat You Get Inside The Stop Waffling, Start Selling MembershipThis episode is for anyone who keeps circling the same ideas, second-guessing their voice, or feeling like their story should be working harder than it is.I walk you through what’s inside the Stop Waffling, Start Selling membership and, more importantly, why it exists.This isn’t about more noise, more tactics, or chasing the next marketing trend. It’s about creating consistency, clarity, and confidence through deliberate action.Inside the membership, you get early access to podcast episodes, a growing content library filled with case studies, templates, and story prompts, and daily...
2026-02-0402 minStop Waffling & Start SellingThe Story Behind The PagesThis episode is about the book, but it’s also about everything that led to it.I share the story behind Do Not Try HIM at Home and why this book needed to exist. Not as a memoir for entertainment, but as a lifeline for women who recognise pieces of themselves in my story.I talk about growing up between cultures, early family dynamics, and the insecurities that quietly shaped my choices long before I understood them. How success in my professional life ran parallel to confusion and harm in my personal one. And how re...
2026-01-2805 minStop Waffling & Start SellingWhy Calm Beats ChaosI talk about the structure behind the podcast, the pace, and the choices that might feel quieter than what the online world usually pushes. This show isn’t designed to compete with noise or chase trends. It’s designed to support clarity, confidence, and consistency through real storytelling.I share why personal narrative still matters in a world increasingly filled with AI-generated content, and why your lived experience will always carry more weight than perfectly generated words without meaning behind them.You’ll hear about the seasonal rhythm of the podcast and how each season reflec...
2026-01-2806 minStop Waffling & Start SellingThe Pattern I Couldn’t Ignore AnymoreThis moves into territory where discomfort quietly crosses into danger.I share what unfolded in a relationship built on misplaced trust and long-standing familiarity. A man who had been part of my life since childhood. Someone who knew my history, my vulnerabilities, and how to present himself as safe.What followed was manipulation that hid in plain sight. Lies that unravelled slowly. Financial deceit. Boundary violations that escalated into stalking. And the disorientating experience of realising that the person causing harm was doing so deliberately and repeatedly.I talk about how trust can...
2026-01-2112 minStop Waffling & Start SellingWhat Automation Can’t Replace With Cindy HuntingI sat down with Cindy Hunting for a conversation about building a business that works in the real world, not just on paper.Cindy started her career as an assistant and went on to found her own company in the compliance sector five years ago. Today, she works closely with both candidates and companies, providing compliance and intermediary services that go far beyond matching profiles to roles.What stood out in this conversation was Cindy’s deep respect for the human side of her work. She talked openly about why relationships matter more than checklists, an...
2026-01-1437 min
Routine is RevenueHow Sharing Your Story Cuts Through The Noise - Ep47 with Sandra ten HoopeToday we’re tackling the frustration so many later-life entrepreneurs can only whisper about: posting, speaking, showing up, being visible. Yet, still feeling invisible.
My guest is Sandra ten Hoope from Dare to Displease — a corporate attorney turned storytelling strategist who helps business owners turn their lived experience into the message that finally cuts through the noise.
If you feel you’re doing everything ‘right’ yet struggling to be seen, heard, or remembered, this conversation will show you exactly what’s missing — and how your story can change everything.
KEY TAKEAWAYS
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2026-01-1431 minStop Waffling & Start SellingThe Moment Denial Stopped WorkingThe comments brushed off as harmless.The behaviour explained by sympathy.The quiet voice inside that knows something is wrong, long before the evidence appears.In this episode, I share what unfolded as my relationship began to bleed into friendships, family dynamics, and my sense of self. How dishonesty didn’t arrive loudly, but drip by drip. How betrayal rarely looks dramatic at first. And how trust, once fractured, is often repaired by denial rather than truth.I talk about the times I ignored my own instincts. The times I chose belief over ev...
2026-01-0709 minStop Waffling & Start SellingStop Managing Chaos. Start Leading Yourself With Kate LindupI sat down with Kate for a conversation that went far deeper than business strategy.We talked about what happens when coaching evolves beyond frameworks and into something more human. More honest. More embodied.Kate is a counsellor psychologist, mind strategist, and someone who works confidently with the unseen. Her work is rooted in helping women take full control of their internal world by understanding how the mind, energy, and subconscious actually operate, not how we’ve been told they should.In this conversation, we explored why traditional self development tools often fall sh...
2025-12-3128 minStop Waffling & Start SellingHow it All Quietly StartedSales and Story Strategist. Certified Persuasion Expert. Corporate lawyer turned truth teller.For years, I lived two lives.By day, I was closing multi-million-pound deals, advising at board level, and being praised for my competence and composure.At home, I was surviving toxic relationships. Emotional abuse. Financial control. Physical violence. Including an attack that nearly cost me my life.I wrote Do Not Try HIM at Home because too many professional, high-achieving women believe abuse does not happen to people like them. It does. And silence keeps it alive....
2025-12-2410 minStop Waffling & Start SellingPower, Peace, and a Business That Feels Like You With Sarah CookeIn this episode of Stop Waffling & Start Selling, I’m joined by the brilliant Sarah Cooke, business and marketing coach, former corporate high-flyer, and someone who knows exactly how to build a business that feels as good as it performs.We talk all things alignment, ease, and what it really looks like to grow a business without selling your soul in the process. Sarah shares her journey from corporate sales and marketing (with a dash of high-level sport thrown in!) to creating a business that supports a rich life... one filled with freedom, flexibility, and deep, human co...
2025-12-1730 min
Paws & PersonalityVon Null auf Hund: Das WiedersehenIn dieser besonderen Folge kehrt Mitch, der ursprüngliche Co-Host von "Von Null auf Hund", zurück für ein herzliches Wiedersehen mit Sandra. Die beiden sprechen über ihre vierbeinigen Begleiter und teilen persönliche Einblicke in ihr Leben seit der letzten gemeinsamen Aufnahme.Mitch erzählt von seinen Abenteuern mit Hündin Niki, die nach wie vor der Mittelpunkt seines Lebens ist und ihn auf seinen Reisen mit dem Wohnmobil begleitet. Mit einem Schmunzeln berichtet er von ihrem jüngsten Ausreißversuch, der in einer halbstündigen Suchaktion endete – nur um sie schließlich entspannt vor dem Auto wart...
2025-10-1022 minStop Waffling & Start SellingCoffee & Connection: Navigating Challenges of Self-Employment and Online Entrepreneurship Part 2Authenticity in business storytelling and navigating ethical challenges take centre stage in this thought-provoking conversation with a group of inspiring female entrepreneurs.One guest shares how revealing personal stories in her book helped raise awareness about toxic relationships and inspired meaningful change. Another recounts the shocking experience of a competitor cloning her LinkedIn profile, only to highlight that true success can’t be imitated. The value of trademarks and the frustration of seeing creative ideas copied are also explored, with practical advice on protecting your work.The discussion dives into the ethical dilemmas of dealing wi...
2024-11-2830 minStop Waffling & Start SellingAI, Authenticity & The Power of Storytelling – A Conversation with Tom StanhopeIn this fascinating episode, I sit down with Tom Stanhope, a video content producer with over two decades of experience. Since 2001, Tom has seen it all, but lately, his focus has shifted toward the world of podcasting, long-form storytelling, and the transformative role of AI in content creation. We dive deep into how these changes are reshaping the landscape of sales, marketing, and media.Tom highlights the importance of storytelling even when using AI-driven content. He shares how tools like ChatGPT are revolutionising the way businesses approach sales calls and content creation. Whether it's summarising a long...
2024-11-2046 minStop Waffling & Start SellingStop Waffling, Start SellingIn this episode, I tackle the issue that holds so many of us back in business – waffling. You know what I mean, the endless over-explaining, overthinking, and complicating things that don’t really need to be complicated. When we waffle, we lose our audience and waste time. The episode focuses on stripping all of that away and getting to the heart of what truly matters in business: simplicity, authenticity, and action.I talk about how selling isn’t about fancy jargon or trying to impress. It’s about genuine storytelling that resonates with your audience, connecting with them on...
2024-11-1305 minStop Waffling & Start SellingIrresistible call to actionIn this episode I dive into what might just be the most crucial part of your marketing and sales strategy—the call to action, or CTA. It’s one thing to capture someone’s attention with your message, but without a clear and compelling CTA, you might be leaving potential sales on the table.I explore the art of crafting CTAs that are concise, simple, and most importantly, urgent. One of the biggest mistakes I see entrepreneurs make is overwhelming their audience with too many options. In this episode, I explain why it’s essential to streamline your CTA...
2024-11-0605 minStop Waffling & Start SellingSales In The Eye Of The BeholderIn this episode, I delve into the often-overlooked power of visuals on sales pages and how they can dramatically enhance engagement, trust, and perceived value. As we know, a picture is worth a thousand words, and when it comes to sales, it’s worth even more. High-quality images and graphics don’t just make your page look pretty – they play a critical role in speaking to your audience on a deeper level.I discuss how visuals need to be thoughtfully aligned with your target market. For example, if you’re selling children's products, bright colours and playful, cartooni...
2024-10-3004 minStop Waffling & Start SellingNavigating Business with Heart & Soul - An Interview with Kate S LindupIn this powerful episode, I sit down with Kate S Lindup, Elite energy master and spiritual advisor, who opens up about her incredible journey from personal hardship to spiritual empowerment. Kate shares how she transformed her life after leaving an abusive marriage and coping with the profound loss of close family members, which ultimately led her to connect deeply with spirit.Together, we explore how Kate’s unique combination of spiritual guidance and practical, actionable advice is helping business owners break free from the one-size-fits-all coaching models. Instead, she provides tailored insights that align with each person's en...
2024-10-2328 minStop Waffling & Start SellingAsking For The SaleIn this episode I tackle one of the most crucial, yet often nerve-wracking, aspects of running a business—actually asking for the sale. It’s something that many entrepreneurs shy away from, but it’s absolutely essential if you want to see your business thrive.I explore why being upfront and transparent about pricing is not just good practice, but a necessity. When your clients are left guessing or feeling confused about what they’ll actually need to invest, it creates frustration and can ultimately drive them away. Instead, I advocate for clear, concise sales messaging that leaves n...
2024-10-1605 minStop Waffling & Start SellingThe Most Important IngredientI dive into one of the most overlooked yet crucial aspects of crafting effective sales copy: understanding and communicating the benefits behind the benefits. As entrepreneurs, it’s easy to get caught up in the fine details of our products or services—what they do, how they work, the features we’re so proud of—but often, we miss the mark by not addressing the real question our clients are asking: How will this improve my life?In this episode, I share my insights on why it’s not enough to simply highlight what you’re offering. Instead, you...
2024-10-0905 minStop Waffling & Start SellingYour Unique Selling PointIn this episode, I’m breaking down why having a clear USP is absolutely crucial for your business success. We all know how competitive the marketplace can be, but what sets you apart? That’s where your USP comes in!Think of iconic brands like KFC with their secret recipe or Coca-Cola’s special blend—what makes them stand out is that unique factor nobody else has. And guess what? You have one too! In this episode, I guide you through how to define what makes your product or service different. We dig into how your per...
2024-10-0205 minStop Waffling & Start SellingInterview With Bob BrotchieIn today's episode of Stop Waffling & Start Selling, I had the pleasure of sitting down with Bob Brochie, a former paramedic and counsellor with a deep passion for helping adults navigate the lingering effects of their childhood experiences. Bob's work is incredibly impactful, focusing on the pervasive issues of low self-esteem, anxiety, and depression. He shared that a significant portion of his clients—75%—are women, while 25% are men, which sparked an important conversation about the unique challenges faced by both genders.One of the most powerful aspects of our discussion was Bob's emphasis on the need for men’...
2024-09-2639 minStop Waffling & Start SellingWelcome to Stop Waffling & Start SellingIn my very first episode of Stop Waffling & Start Selling, I’m sharing a bit about my own journey from corporate lawyer to the world of online business—and how storytelling became my unexpected superpower. Back in 2020, I wrote a book called 'Do Not Try Him at Home', which opened the door to entrepreneurs reaching out for my advice on using personal stories to drive their businesses forward.Despite being a certified master persuader and creating a program called "Stop Waffling, Start Selling," I’ve faced my own struggles—particularly with pricing and getting comfortable with being called a...
2024-09-1807 minStop Waffling & Start SellingWhat is a Sales Page?In this episode of Stop Waffling & Start Selling, I dive deep into one of the most essential tools for your business—the sales page. Think of it as a love letter to your potential clients, designed to connect with them on a personal level and offer solutions to their problems through storytelling.I’ll walk you through how the language you use needs to feel authentic to you—specific, energetic, and natural. A great sales page isn’t just about what you say but how you present it. I talk about formatting tips like short sentences, bullet points...
2024-09-1807 minStop Waffling & Start SellingCoffee & Connection: Navigating Challenges of Self-Employment and Online EntrepreneurshipIn this episode, I sit down with three incredible entrepreneurs—Dawn, Nic, and Jen—for a candid, heartfelt conversation about navigating the ups and downs of self-employment and online business. Each of my guests brings a unique background. We dive into their personal journeys and tackle some of the biggest myths around entrepreneurship—like the false promise of overnight financial success.We get real about what it takes to thrive in business. From battling health challenges and overcoming homelessness to juggling family commitments, it’s clear that success isn’t just about the bottom line. It’s about findin...
2024-09-1854 minStop Waffling & Start SellingWhy a sales page template wont sell your productIn my latest episode, "Why a Sales Page Template Won't Sell Your Product," I dive deep into why those cookie-cutter sales page templates simply aren’t enough if you want to really connect with your audience and make sales.I get it—templates are tempting. They seem like a quick fix, a ready-made solution to just plug in your info and hit 'publish.' But here’s the thing: your sales page needs to reflect you. It’s not just about looking good; it’s about feeling authentic to who you are and how you communicat...
2024-09-1805 min
School Hours or Less: Time and Productivity for Mums & Moms In Business119 - How to save time when writing your sales page with Sales Page Strategist Sandra Ten Hoope.Join Sandra and me in this short episode for some handy actionable advice around ditching the long-form sales page and all the perfectionism and dread around it, and replacing it with something that shows the value of what you offer, alongside your personality and passion to help them with it. Sandra shares: 3 actionable pieces of advice that will have you saving time and creating your personality-filled sales page with ease Why sharing the price is a good idea in this current climate What should absolutely be included in t...
2023-10-0138 minSchool Hours or Less: Time and Productivity for Mums & Moms In Business119 - How to save time when writing your sales page with Sales Page Strategist Sandra Ten Hoope.Join Sandra and me in this short episode for some handy actionable advice around ditching the long-form sales page and all the perfectionism and dread around it, and replacing it with something that shows the value of what you offer, alongside your personality and passion to help them with it. Sandra shares: 3 actionable pieces of advice that will have you saving time and creating your personality-filled sales page with ease Why sharing the price is a good idea in this current climate What should absolutely be included in t...
2023-10-0138 min
The Healthy Business PodcastStop Waffling & Start Selling on Your Sales Page with Sandra Ten HoopeThe reality is that if you don’t have sales, your business doesn’t exist. It literally is the lifeblood of any business and to do this you need to know how to sell in a way that feels good for you but also the potential buyer - without the hustle! When it comes to writing juicy sales pages to sell your offers, people often feel overwhelmed so I spoke to Sandra Ten Hoope, master persuader and sales page expert to share her top tips on writing brilliant sales content without the ick. Listen to this...
2023-06-0130 min
Accelerating Your WealthEP57- Female Financial Independence Series: Financial control is not just for stay at home mumsWith me today is Sandra Ten Hoope is a successful corporate lawyer and toxic relationship awareness advocate and author. She is using her experience of surviving not one, but three abusive relationships, to help other professional women change their life. We talked about her story and she shared some things that you could be looking for to get out of the abusive relationship as early as you can. Grab the book called Do Not Try HIM At Home. And it covers feeling relationships, one with a womanizer, one with what I refer to as the a...
2022-04-0826 min
Angelique's SoulmatesSoulmate Sandra eert haar overleden vader met muziek van Ella FitzgeraldSoulmate Sandra ten Hoope uit Hoofddorp denkt bij All Of Me van Ella Fitzgerald aan haar overleden vader. ,,Mijn vader, overleden in 2004, was accordeonist. Hij speelde bij iedere set All of Me, een uitdagend arrangement om te spelen EN het viel bij iedereen in de smaak. Veel artiesten hebben dit lied gezongen, maar Ms Fitzgerald doet het zo puur uit haar ziel.” Wil jij ook Angelique’s Soulmate worden? Vul het formulier in via deze link https://forms.gle/op2hMf6xDLmY2SoD9 Uitzenddatum: 30 september 2021 See omnystudio.com/listernet for pr...
2021-11-0808 min