Shows
The Loida Lewis PodcastSandro Roco🎙️ Season 3, Episode 6 - Sandro Roco: Building Sanzo, the First Asian-Inspired Sparkling WaterIn this episode of The Loida Lewis Podcast, we sit down with Sandro Roco, the trailblazing Filipino-American entrepreneur behind Sanzo - the first Asian-inspired sparkling water brand made with real fruit and no added sugar.Sandro shares how his Filipino heritage, Wall Street background, and a chance trip to H Mart inspired the launch of Sanzo. From lychee to calamansi, he talks about honoring Asian flavors while building a fast-growing beverage brand that’s now stocked at Whole F...
2025-05-0550 min
Consumer RundownEpisode 23 - Bridging Cultures through Sanzo with Sandro Roco Consumer Rundown podcast is your destination for the people, companies and trends transforming today's consumer markets. Whether you’re a CPG enthusiast, an aspiring entrepreneur, or a seasoned investor, tune in to learn about the stories driving the discussion within the consumer markets. Today we're chatting with Sandro, the founder of Sanzo, the sparkling water brand that's bringing unique Asian flavors to the masses. We discuss what inspired Sandro to launch Sanzo, the challenges of building as a first time founder within CPG and how Sandro stays true to the brand's vision.
2024-03-2528 min
Startup To Scale129. Building Sanzo, The First Asian-Inspired Sparkling Water Brand Sanzo has experienced skyrocketing growth over the past 4 years building the first Asian-Inspired sparkling water brand. I sit down with founder Sandro Roco to discuss what led to starting the brand and how he’s navigated their fast growth. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
2023-08-0720 min
Driving PerformanceEpisode 4: Sanzo & NoonbrewWelcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandro Roco and Andrew Case.Sandro is the founder & CEO is the first Asian-inspired sparkling water brand born to celebrate high-quality Asian flavors that for decades have been masked by added sugars. Sanzo delivers beverages bridging the gap between beloved flavors representing Asian culture (over 60% of the global population) & the clean, modern labels found in mainstream American grocery stores. Each can of Sanzo is made with real fruit and zero added sugar, artificial, or natural flavors—a co...
2023-07-101h 10
Daily Wellness DiariesGROWING YOUR RETAIL PRESENCE (Velocity Summit 2023)The Velocity Virtual Summit was a digital forum to hear insider tips from industry leaders on strengthening your retail presence and velocities. Hear from Allison Ellsworth of Poppi, Denise Woodard of Partake Foods, and Sandro Roco of Sanzo on the impact of new product development, what innovative packaging and marketing strategies work, and how to explore and integrate growth-potential in retail strategy. Connect with us: Website Instagram LinkedIn
2023-07-0749 min
CPG VibesEpisode 74 - With Special Guest Sandro Roco of SanzoFounder and CEO of Sanzo, the 1st Asian-inspired sparkling water, made with real fruit + no added sugar.Prior to founding Sanzo, Sandro spent 5 years as head of growth and then chief-of-staff at Bombfell, a twice venture-backed personal styling service for men. He previously worked in investment banking at J.P. Morgan and as a nuclear power engineer for Exelon.Sandro is also a board member and founding member of Naturally New York, which brings people, products and passion together to strengthen and build the New York natural products community.Co-Hosts Alex Bayer (Genius Juice) and Wade...
2023-07-0358 min
This Is TASTESanzo
Sandro Roco is the founder of Sanzo, which has been our go-to flavored sparkling water of choice. We wanted to invite Sandro into the studio not only because we are big fans of his cans of lychee- and calamansi-spiked bubbles. We like the way he runs his business, as well as the story of how he bootstrapped this company in one of the most crowded categories in all of grocery: beverages. We also talk about how he was able to get Jeremy Lin to appear on the Sanzo can. It was so cool getting to know Sandro a bit...
2023-05-2941 min
Stairway to CEOSomething in the Water with Sandro Roco, Founder and CEO of SanzoDescription:On today’s show, Lee is joined by Sandro Roco, the Founder and CEO of the first Asian-inspired sparkling water brand, Sanzo. Sandro’s career journey has been as flavorful as his products. Before founding Sanzo, he worked as a nuclear power plant engineer, on the trading floor at JPMorgan, and created his own fashion app! Tune in today to hear how Sandro’s pride in his Asian American heritage combined with his desire for financial freedom, led him to found Sanzo, the lessons that he has learned through the process of building the company from the gr...
2023-05-0955 min
Shopify MastersTips for First-Time Food and Beverage Founders from SanzoSanzo founder Sandro Roco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.For more on Sanzo and show notes: https://www.shopify.com/blog/sanzo-food-and-beverage-insights
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
2023-03-3040 min
Taste RadioPadma Lakshmi Dishes On 'The Most Exciting Aspect Of The Food Business'Padma Lakshmi, the host of Emmy-winning TV reality competition "Top Chef" and creator of the critically acclaimed Hulu series "Taste the Nation," is one of the most recognizable and respected figures in food media. Although she wields considerable influence, Lakshmi rarely endorses products and seldom partners with consumer brands. An exception is her investment in Dah!, which markets a line of traditional Indian yogurt smoothies known as lassi. Lakshmi joined the company as a board advisor and brand partner in 2021 and has played a key role in Dah!'s marketing and education strategy. She is often featured...
2023-03-2842 min
Worst Asian PodcastSandro Roco Sparkles - Founder of Asian Beverage Brand SANZOWhat happens when you can't find what you like to drink at your local supermarket? Duh, just start your own beverage company. Sandro Roco comes onto the podcast to discuss the originals of Sanzo and why he and Homer Simpson have a lot in common. Most importantly, how do you correctly pronounce lychee? Ben shops on StockX. Sandro confuses his parents. Lingjie gets lost in the international aisle. Come listen to The Worst Asian Podcast.
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2023-03-1743 min
Subscribing to WellnessEpisode #60: Sandro Roco, SanzoToday on Subscribing to Wellness we are joined by Sanzo founder and CEO, Sandro Roco. The idea for Sanzo originated when Sandro, a queens-born Filipino American, was walking through an Asian Super-market in Manhattan’s Koreatown and he noticed there was a gap between American brands and the legacy Asian brands. Sanzo is a Asian-inspired sparkling water made with real fruit and zero added sugar. We talk to Sandro about the crowded beverage market, educating his consumer and so much more!
Episode Fun Facts:
1) Sanzo raised a $10M Series A in early 2022 led by CircleUp Gr...
2022-11-2225 min
Honest RetailEpisode 30: Adam Neumann's Recent Raise, The CPG + Investor Landscape, & The Eliqs Beverage Platform.In this week's episode of Honest Retail, we are joined by Sandro Roco of Sanzo, and we chat about the topics and headlines that are capturing our attention, including:
- The Sanzo journey
- Flow's & Adam Neumann
- The current CPG & investor landscape
- Eliqs recent raise
Cameron McCarthy: https://www.linkedin.com/in/cameronkennethmccarthy/
Taylor Foxman: https://www.linkedin.com/in/taylor-foxman/
Carlton Fowler: https://www.linkedin.com/in/carlton-fowler-63069478/
Sandro Roco: https://www.linkedin.com/in/alessandroroco/
2022-08-1755 min
Taste RadioThe Common Threads Of Effective LeadersThis special edition of Taste Radio highlights actionable insights and advice from interviews with six founders, creators and leaders who joined us on the show during the first half of 2022. Our guests include Todd Carmichael, Co-Founder, La Colombe & Loftiwater; Zoe Feldman, GM of Consumer, Momofuku; Adam Bremen, Founder, Keto Krisp; Annie Ryu, Founder/CEO, Jack & Annie's; Sandro Roco, Founder & CEO, Sanzo; and Kat Cole, President & COO, Athletic Greens. Show notes: 0:44: Interview: Todd Carmichael, Co-Founder, La Colombe & Loftiwater – We kick things off with La Colombe co-founder Todd Carmichael who has turned his attention from coffee to sp...
2022-07-0550 min
Asian Hustle NetworkAlessandro Roco // S2 Ep 142 // Starting Sanzo, the First Asian Inspired Sparkling WaterWelcome back to Season 2, Episode 142 of the Asian Hustle Network Podcast! We are very excited to have Alessandro Roco for this week's show.
We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is...
2022-04-0944 min
Taste RadioYour Tribe Is Everything. Sanzo's Stunning Rise Is Proof.When Sandro Roco launched Asian-inspired sparkling water brand Sanzo in 2019, the naysayers had plenty to say: "This is a niche idea. It's not a scalable brand. The products won't resonate among mainstream consumers." Three years and multiple retail, marketing and funding wins later, however, those comments are becoming increasingly rare. A brand that aligns growing consumer interest in clean ingredient beverages and that of Asian culture and cuisine, Sanzo's zero-calorie and zero-sugar seltzers are flavored with fruits commonly consumed in Asian countries, including lychee, Yuzu lemon and calamansi. The concept aligns with growing consumer interest in both...
2022-03-2249 min
Across The LinesS3 Ep 11 | Career Advice CompilationThis week we’re excited to share our third season career advice compilation. In our episodes, we ask our guests “what is one piece of contrarian advice you would give?”There were so many gems in those answers and we wanted to share them for you to incorporate into your own careers. You'll hear from Debby Soo, Nick Mehta, Dave Liu, Neeracha Taychakhoonavudh, Sandro Roco, and Sriram Krishnan who are several of our wonderful third season guests.Angie & Jay------------------------------If you enjoyed today’s conversation about the intersection of work and Asia...
2022-01-1108 min
Across The LinesS3 Ep 8 | Sandro Roco, Founder & CEO @ Sanzo, On Reframing RiskSandro Roco is the Founder & CEO of Sanzo, the 1st Asian Inspired sparkling water made with real fruit and no sugar. Prior to founding Sanzo, Sandro spent 5 years as head of growth and then chief-of-staff at Bombfell, a twice venture-backed personal styling service for men. He previously worked in investment banking at J.P. Morgan and as a nuclear power engineer for Exelon.Sandro is also a board member and founding member of Naturally New York, which brings people, products and passion together to strengthen and build the New York natural products community.In this...
2021-12-0730 min
ContenderCast with Justin HonamanSANZO SPARKLING WATERFounder Sandro Roco, a Queens-born Filipino American, was walking through a popular Asian supermarket in Manhattan's Koreatown. There, he noticed a huge gap between the modern, clean labels of the new-age "American" brands and the preservative- and sugar-laden labels of the legacy Asian brands. His goal was simple: celebrate high quality Asian flavors that for decades have been masked by added sugars, artificial flavors and preservatives. Sandro joins Justin to discuss this new beverage brand!
2021-09-0730 min
BANKNOTES minted by #paidScaling during a pandemic, celebrating Asian culture, and partnering small by Sandro Roco of AAPI-founded beverage brand SanzoI never would have imagined that I'd find a career that married the skillsets for being an engineer at a nuclear power plant, chief-of-staff at a personal styling startup, and a financier at a ... (Read more).
2021-08-0310 min
Lucky Boys PodcastBuilding an Asian Inspired Beverage Start Up During the Pandemic w/Sandro Roco: #71Will and Pin speak with Sandro Roco, founder of the Asian-inspired sparkling water start up called Sanzo. Sandro is a Queens born Filipino American who noticed a huge gap in the marketplace between legacy American and Asian brands and wanted to introduce and bridge cultures by connecting people to authentic Asian flavors. He shares his journey of pivoting lucrative careers in engineering and investment banking to hustling his way to serve his beverages in Momofuku, finding systems to scale and building brand relationships with world famous brand.
Listeners are invited to support our Patreon for special features...
2021-07-291h 29
Just Go Grind#289: Sandro Roco, Founder and CEO of Sanzo, an Asian-Inspired Sparkling Water, on the Ins and Outs of Building a Successful CPG Company and How They're Making the Industry More Inclusive Sandro Roco is the Founder and CEO of Sanzo, an Asian-inspired sparkling water company on a mission to bridge cultures by connecting people to authentic flavors. Sanzo uses real fruit, not "natural flavors," and has no added sugar. Sandro, a Queens-born Filipino American, was walking through a popular Asian supermarket in Manhattan's Koreatown when he noticed a huge gap between the modern, clean labels of the new-age "American" beverage brands and the preservative- and sugar-laden labels of the legacy Asian brands. His goal was simple: celebrate high quality Asian flavors that for decades have been masked by...
2021-04-2657 min
In the SauceBuilding Requires Curiosity and EmpathySandro Roco is the founder of Sanzo, the 1st Asian-inspired sparkling water. On today's episode of ITS, Sandro explains why CPG businesses should be built on empathy and curiosity. They also talk about launching in a way that makes sense for your product, how you can save money by digging deep before you work with creatives, and why early feedback is so critical.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://ar...
2020-10-081h 01
Weekly WelcomeSandro Roco with SanzoSandro is a Queens-born Filipino-American who has started Sanzo: a new kind of sparkling water offering that celebrates Asian flavors. We speak on his unique journey that’s lead him to work on his dream of filling grocery shelves with a product that best represents him and his community.
2020-09-3044 min
PEERS#111. Sandro Roco: The Founder of Sanze on The Bridge To EmpathyGrowing up in Central New Jersey as a child of Fillipino immigrants, Sandro Roco had a keen sense of ‘otherness’ but this feeling of difference wasn’t a source of pain, instead it altered his curiosity towards the vibrancy around him. Fast forward a few short years, Sandro’s curiosity for culture shapeshifted itself into the form of Sanzo - the first asian-inspired sparkling beverage company, with an array of flavours and one thesis, to bridge cultures. In this episode, Sandro shares how he navigates the towns of cultural identity we occupy and move through, while reminding us of the pric...
2020-08-1656 min
The Modern Retail Podcast'It's completely inverted': Sanzo founder Sandro Roco on the coronavirus's effect on DTC demandBefore the pandemic, the zero (or low) sugar beverage brand Sanzo had all the scrappy upstart charm and aesthetic of a DTC brand. But, it still sold mostly through wholesale -- 70 to 80%, in founder Sandro Roco's estimate.That's changed. "Since the pandemic, it's completely inverted, and even more extremely so," Roco said on the Modern Retail Podcast. "During this pandemic, if you're looking at CPG sales and specifically sparkling water, a lot more folks are willing to order sparkling water to their home than many other CPG categories."That's good for Sanzo, which sells 12-packs...
2020-07-0936 min
The Full 40 - A Villanova Basketball PodcastSeason 3 - Episode 16: Return of the Big East and an interview with Sandro RocoLadies and Gents,
We're celebrating all star sunday and a 2-0 week to get us back on track! We'll recap the past couple games, discuss the chaos in the big east, and take a look ahead to our remaining a games. In addition, we bring back friend of the pod, Sandro Roco to get his thoughts on the team and an update on his company, Sanzo.
Well worth your time - as always, hit us up @thefull40
2020-02-171h 11
The Full 40 - A Villanova Basketball PodcastSeason 3 - Episode 16: Return of the Big East and an interview with Sandro RocoLadies and Gents,
We're celebrating all star sunday and a 2-0 week to get us back on track! We'll recap the past couple games, discuss the chaos in the big east, and take a look ahead to our remaining a games. In addition, we bring back friend of the pod, Sandro Roco to get his thoughts on the team and an update on his company, Sanzo.
Well worth your time - as always, hit us up @thefull40
2020-02-171h 11
StrategyCastEpisode 192: Simple Storytelling and Growing Your Brand with Sandro Roco of Bombfell"Whatever your brand principles are, you have to repeat them till you are blue in the face, and then repeat them even more.” Sandro Roco is the director of strategic initiatives at Bombfell, a stylish subscription service that helps men keep their wardrobes updated and relevant. He was the second hire on the company’s business team back in a time where, as he says, “paper clips and chewing gum were our primary tools for keeping things together.” Over the years, he has served in various different roles throughout the company, including marketing, customer experience, operation...
2018-07-3131 min