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Sandy Alexander, Inc.
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Color Bar
Color Bar with Carolyn Walker: “Butts in Seats”—Redefining the Dining Experience
In this episode, we’re diving into the restaurant industry’s ultimate goal: getting butts in seats—and keeping them coming back. Joining us is Carolyn Walker, CEO of Response and a progressive force in marketing, known for pushing boundaries and reimagining the guest experience.We explore what it takes to create a truly memorable dining experience—from the menu and the music to the bathroom and the website. Carolyn unpacks how every brand touchpoint matters and how scaling that “local favorite” feeling across hundreds (or thousands) of locations is the real challenge—and opportunity—for today’s restaurant brand...
2025-07-23
33 min
Color Bar
Shaping Space: The Art of In-Store Creativity with Sean Sager Set + Stage Creative
In this episode of Color Bar, we sit down with Sean Sager, Principal and Creative Director at Set + Stage Creative, to explore the bold, brilliant world of in-store experiences and 3D executions. From oversized props that stop you in your tracks to subtle design details that shape shopper behavior, Sean shares how creativity and strategy collide to craft unforgettable retail moments.We dive into how sustainability plays a growing role in these physical builds, with a focus on repurposing materials and designing for longevity. Sean also unpacks how emerging technology—from digital design tools to new fabrication me...
2025-07-15
29 min
Color Bar
Leading Through the Now: Women Shaping the Future of Retail & Hospitality - with Jennifer DiPasquale
“Leading Through the Now: Women Shaping the Future of Retail & Hospitality” In this episode of Color Bar, we’re joined by Jennifer DiPasquale, Co-Founder and President of Women in Retail and Women Leading Travel & Hospitality—two powerful communities elevating and connecting the voices of women across industries.Together, we dive into the real-world challenges and bold strategies women leaders are navigating right now—from managing margin pressure and dynamic pricing strategies to embracing AI-powered personalization and redesigning the role of the physical store. We talk about the cautious consumer mindset, the evolving demands of talent a...
2025-07-08
28 min
Color Bar
Building the Brand: How Union Cycle Turned Identity into Experience
What does it *really* take to build a brand from scratch?In our latest *Color Bar* episode, we sit down with Jennifer and Brian Keita—founders of Union Cycle & Strength—to explore the emotional, strategic, and the very real journey of launching a fitness brand from the ground up.It started with a logo… but became so much more.From scent machines and lighting choices to apparel design and social strategy, every detail of Union was created with intention—to foster community, unity, and a brand experience that feels like home.We tal...
2025-06-22
32 min
Color Bar
It is cheating if AI helped?
Who else is struggling to know the right moves in content development right now? With the explosion of marketing channels, it’s never been more complex — or more overwhelming — to craft the right content at the right time for both B2C and B2B audiences.In this episode, we unpack the challenges marketers face when juggling personalization, platform strategy, creative storytelling, and the rise of AI-powered tools. Does using AI feel like cheating? Can content still be authentic when a machine had a hand in writing it? And who can we trust to help us navigate this e...
2025-06-11
19 min
Color Bar
Marketing Goes to the Dogs (and Ferrets): How Pet Brands Are Going Human-Grade with Strategy - starring Fleetwood!
If you've listened to Color Bar, you know we are huge pet fans and Kim has a houseful with her furry babies, so on this episode of Color Bar, we’re diving into the booming world of pet marketing — and how brands are taking a page from the human playbook. Kim and Fleetwood go shopping for a first-hand look. From omni-channel strategies and localized in-store experiences to digital integrations and hyper-personalized direct mail, pet retailers and healthcare companies are going all-in to connect with today’s pet parents.We explore how national pet br...
2025-06-03
21 min
Color Bar
On the Ball! Sales & Leadership Training with Marc Nudelberg
We talk marketing most of the time on Color Bar—but today, we’re diving into the world of sales and the essential connection between the two. Our guest is Marc Nudelburg, President of OnTheBall (OTB), a dynamic organization focused on helping sales leaders train smarter, connect differently, and grow with intention.Whether you’re a B2B sales leader, part of a sales team, or just looking to sharpen your edge, this episode is packed with insights, including:How to use social platforms to connect with the right people and grow your b...
2025-05-22
35 min
Color Bar
Kim is heading to MEG! Marketing Executive Group @ National Restaurant Association Conference
This week, the Marketing Executives Group (MEG) event is taking place in Chicago, alongside the National Restaurant Association Show — and our very own Kim Opdyke is on the ground.In this episode, Kim shares firsthand insights into the key topics shaping conversations among dining industry marketers at MEG. From enhancing loyalty programs and leveraging AI in both marketing and operations, to launching new store openings and staying ahead of evolving trends — this episode covers it all.Tune in to get a pulse on what’s next in restaurant marketing.🔗 Learn mor...
2025-05-14
20 min
Color Bar
Behind the Menu with Dinetec's Kim Opdyke!
We’re serving up a special episode of Color Bar with Kim Opdyke, who’s trading in her usual role as co-host to join us as the COO of DineTec, Sandy Alexander’s dedicated division for the dining industry.In this episode, Kim takes us behind the scenes of the technology powering one of the most important—and overlooked—marketing tools in the restaurant world: the menu. From data-driven menu optimization to the latest trends in loyalty programs and guest experience, we dive into how brands are working to...
2025-05-08
28 min
Color Bar
Let's Talk Shop...ping...with Patsy Koepke
Driving In-Store Traffic in a Digital-First WorldWith Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. On this episode of Color Bar, we’re joined by Patsy Koepke, Chief Revenue Officer at Sandy Alexander, to explore the latest trends shaping retail marketing strategies.From localizing creative and merging digital with physical signage, to the growing influence of Gen Alpha on in-store engagement, Patsy shares how forw...
2025-05-01
30 min
Color Bar
Going Global! Inside DSCOOP Edge 2025: Why You Need to Be There!
DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025!On this episode of Color Bar, we are joined by Betsy's fellow DSCOOP Global board members:Jon Bailey, CEO of Precision Proco (UK)Kelvin Gage, Global Head of Supply Chain for MRM (Sydney, Australia)Tune in as they talk about:The power of DSCOOP connecti...
2025-04-23
56 min
FRIDAY IS TRYDAY – Der UTRY.ME Podcast mit André Moll
Alexander Sandy Franke: Von Hip-Hop zum weltbesten Gin – Ein Multitalent zwischen Radiomoderation und Start-up Gründung
Heute haben wir ein echtes Multitalent in unserer Podcastfolge – Alexander, Sandy, Franke ist nicht nur ein echtes Radio-Urgestein, sondern hat ganz nebenbei auch noch den besten Gin der Welt auf den Markt gebracht. Und Spoiler: Das ist nicht übertrieben! Angefangen hat alles beim SWR – Sandy Franke wurde der jüngste Radiomoderator Deutschlands und durfte bei Das Ding duzende nationale und unternationale Rapper und Hip Hopper interviewen. Wen er dabei besonders gut, aber auch besonders schlecht in Erinnerung behalten hat, wer ihn einmal 8 Stunden hat sitzen lassen, weil er Playstation spielte und welche weiteren lustigen Anekdoten Alex zu erzähl...
2025-04-18
1h 16
Color Bar
Data! Data! Data! AMP Analytic - Our Guest Phil Corbett
🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar!Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session here.In this episode, we dive deep into the world of data-driven marketing. From Micro Modeling and "Super Variables" to Ultra Match and Conquest Marketing, Phil breaks down how smarter data strategies are transforming campaign performance. And of course, we talk about the powerful role direct mail continues to play when paired with next-le...
2025-04-16
44 min
Bitcoin, Fiat & Rock'n'Roll
DeFi and DAO Research with Dan Liebau
Insights into the research from a Pracademic that combines practical and academic work In this compelling episode of BFRR – Bitcoin, Fiat & Rock'n'Roll, we explore the evolving intersection of decentralized finance (DeFi), blockchain governance, and traditional financial systems. Our guest is Dan Liebau, founder of Lightbulb Capital and affiliate faculty member at Singapore Management University, who brings a rare combination of academic rigor and hands-on industry insight to the discussion. Dan shares his personal journey from early roles in fintech—before the term even existed—to founding a firm focused on blockchain innovation and becoming a respected voice in dig...
2025-04-13
1h 00
Color Bar
Inside Glimpse: Hyper-Personalization, AI, and Creating a Virtual Experience
In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a full-scale live production with green screens, teleprompters, sound booths, and a panel of four incredible experts representing the agency, martech, data, and brand sides of the industry.We revisit key moments from the live event—how we used AI in our own marketing efforts, tackled the ever-relevant “creep factor,” and what the future looks like when data and c...
2025-04-09
24 min
Color Bar
Welcome to Color Bar! Do different to get different!
Welcome to our first episode of Color Bar with your hosts Betsy Davis, CMO and Kim Opdyke, COO Dinetec of Sandy Alexander. Betsy & Kim will introduce the intention of Color Bar, give insights into another Sandy Alexander engagement platform, Glimpse and also share more about Sandy Alexander. This is just the beginning! Look for episodes every Tuesday at 5pm EST. Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hot...
2025-04-01
37 min
Tidbits with Titus Podcast
Ep 82 - Why Do Deserts Have So Much Sand?
What Is a Desert?A desert is a place that gets very little rain. Some deserts are hot (like the Sahara), and some are cold (like Antarctica)! But most people think of deserts as hot, dry places full of sand.For a place to be called a desert, it must get less than 10 inches (25 cm) of rain a year. That’s not much water! Since deserts are so dry, not many plants or animals can live there—but the ones that do are super tough! 🌵🐪Hello my friends!For a quick note, welc...
2025-03-31
08 min
Sweet but Fearless Podcast
Unlocking Luxury Travel with Sandy Saburn, Chief Strategic Alliances Officer (S9: Epi 229)
In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Sandy Saburn, Chief Strategic Alliances Officer at Gifted Travel Network, about the ever-evolving world of luxury travel. With a background as a career coach, marketing expert, and business consultant, Sandy made a bold leap into the travel industry—and now she’s helping others do the same. She shares insider insights on why more people are choosing to work with travel advisors, how the industry has shifted toward curated, experience-driven travel, and why today’s most sought-after trips go beyond what’s Googleable. If you’ve ever dreamed of...
2025-03-03
28 min
Ancestor's Footprints with Bernice Alexander Bennett
Black Homesteaders - Margo Lee Williams, Orice Jenkins, Dr. Shelley Murphy
Did your ancestors own land under the Homestead Act of 1862? Join the Descendants of African American Homesteaders to hear about their research and land-owning ancestor's stories. Margo Lee Williams is the great-granddaughter of Florida Homesteader, Randel Farnell and his wife, Sallie Jacobs Farnell. Williams is an award-winning author and genealogist/family historian, having published three books. She is currently the Deputy Registrar for the Sons and Daughters of the United States Middle Passage (SDUSMP), and a former editor of the Journal of the Afro-American Historical and Genealogical Society. She is currently the Project Historian for the Historical Black Families of...
2025-02-15
45 min
2 Doors Podcast
Ep10 - Sandy Gil - Leadership, Growth & Hiring Right
🎙 Two Doors Podcast – Episode 10: Leadership, Growth & Hiring Right with Sandy Gil 🚀 In this episode, we sit down with Sandy Gil, former COO of Space & Time Media Limited, to discuss her incredible 24-year journey in the media industry. From the first employee to leading 128 staff across five offices, Sandy shares valuable lessons on leadership, hiring the right people, and adapting to an evolving industry. 💡 Key takeaways: ✅ The importance of communication and collaboration in leadership ✅ How hiring the right talent can make or break a business ✅ The evolution of media from pre-internet days to today’s digital age ✅ Why building strong relationships with recruitment part...
2025-02-05
19 min
How to Choose to Live with Host Meridith Alexander
EP 24 When Should I Give Up on Those Big Dreams -- Bonus Coaching Episode with Meridith and Sandy
Episode 24: When It’s Time to Let Go of Big Dreams with Sandra Nordstrom In this inspiring and thought-provoking episode, we dive into one of life’s most challenging questions: When is it time to let go of the big dreams we once held dear—and how can we embrace the next chapter in our lives with joy and purpose? Join host Meridith Hankenson Alexander and guest Sandra Nordstrom as they explore the emotional and practical realities of reevaluating long-held dreams while staying true to our authentic selves. What You’ll Discover in This Episode: Why letting go of certain dreams d...
2025-01-21
40 min
Girls Who Print Podcast
Ep 16. Girls Who Print: Guest Carole Shelton, Sandy Alexander
Carole Shelton, Vice President of Sales at Sandy Alexander, discusses the production power of a one-stop-shop, and their Visual Experience Division that is transforming retail spaces. Mentioned in Today’s Episode: Carole Shelton: https://www.linkedin.com/in/carole-shelton-0076464/ Sandy Alexander: https://sandyinc.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Girls Who Print: https://girlswhoprint.net Project Peacock: https://projectpeacock.printmediacentr.com
2024-12-19
20 min
How to Choose to Live with Host Meridith Alexander
Ep 20 How to Recover and Respond to Impossible Hits and Challenges --Bonus Coaching
How to Recover and Respond to Impossible Hits and Challenges --Bonus Coaching with Meridith Alexander and her EPIC Side Chick Sandy Nordstrom There are hard hits and then there are those moments that feel so insurmountable that we wonder if we'll ever be able to breathe again without crying. Those are not moments when mere grit and resilience will make everything feel "all better". Those are not the times when "looking on the bright side" will make heal all. In this incredibly uplifting and insightful episode episode, Sandy and I dive deep into how we can navigate our deepest moments...
2024-11-27
41 min
Hurra Hurra – ein Designpodcast der BURG
82 Hurra Hurra x Alexander Sandy Kaltenborn & Johanna Padge
ein Designpodcast der BURG In dieser Folge diskutieren Sandy Kaltenborn, Johanna Padge und Anna Unterstab die Rolle des Design im sozialen Kontext, insbesondere in der Auseinandersetzung mit Marginalisierung. Denn „Gestaltung ist ein gesellschaftlich-sozialer Akt“, davon ist Kaltenborn überzeugt. Warum ist es wichtig, Räume zu schaffen, in denen diverse Stimmen gehört werden? Und welche Rolle(n) kann ich dabei als Designer:in einnehmen? Diese und viele andere Fragen werden mit den Erfahrungen aus Projekten, wie Kotti & Co in Berlin und Parks in Hamburg, diskutiert. Sandy Kaltenborn, eigentlich Alexander Sandy Paul Omar Abdullah Kaltenborn, ist Grafik- und Kommuni...
2024-10-28
2h 10
Scottish Poetry Library Podcast
Nothing But The Poem - Alexander 'Sandy' Hutchison
The much-loved and much-missed Scottish poet and translator, Alexander 'Sandy' Hutchison, is the latest subject of the Nothing But The Poem podcast, presented by our regular host, Samuel Tongue. David Kinloch said of his work: "Alexander Hutchison's poetry is elegant, flighty and absurdist by turns." WN Herbert wrote: "Sandy Hutchison's poetry exhibits a gleeful acquisitive fascination with the language." "A mentor, a bristling master, and a total original." - August Kleinzahler The two poems by Alexander Hutchison discussed by the Friends of the SPL group in this podcast are Gavia Stellata a...
2024-06-10
15 min
Hey Dude... The 90s Called!
Take a Spin (City) with Sandy Chaplin
Sandy Alexander Chaplin's Hollywood resume is chock full of classic movies and tv shows. From starring alongside Leonardo DiCaprio in 'The Basketball Diaries,' to playing James Hobert in 'Spin City,' Sandy has appeared in dozens of winning projects. In this episode of Hey Dude, Sandy talks about finding his calling at the age of eight, working with Michael J. Fox & Leo, AND how he studied acting at Juilliard with none other than Viola Davis!See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-05-13
1h 19
The Writers Hangout
The Holdovers Accused Of Plagiarism
Sandy and Terry delve into the latest plagiarism controversy. The Alexander Payne-directed film The Holdovers didn’t win for the Best Original Screenplay at the 96th Oscars, but Da’Vine Joy Randolph did take home the Oscar for Best Actress in a Supporting Role. The film is highly regarded by critics and audiences alike. In early March 2024, reporter Tatiana Siegel at Variety published a report on allegations made by Simon Stephenson, a screenwriter who worked on films such as Luca and Paddington 2. In a 33-page document, Simon claims that The Holdovers, written by David Hemingson, was transposed from his unpr...
2024-04-07
16 min