Shows
The Rectified Podcast#82 Fashion for Entrepreneurs: How Your Look Impacts Your Income in 2026In this first episode of 2026, we’re diving deep into Fashion for Entrepreneurs and the "Invisible Tax" you might be paying if your personal branding isn't on point. Joining us is fashion entrepreneur Sarah Khatib to break down exactly how your professional grooming—including your outfits, hair, and makeup—directly impacts your ability to land promotions and close high-ticket deals.Most entrepreneurs focus entirely on their product, but in 2026, you are the brand asset. We discuss the ROI of style and why "dressing for success" is no longer a cliché...
2026-01-2337 minThe Rectified Podcast#81 From Dragons' Den Investment to Market Launch | The Real StoryDragons’ Den startup founder Joseph Karam shares how Bello built a smart water dispenser and scaled a product-based hardware business.From Dragons’ Den to market, this episode breaks down the real challenges of building and scaling a startup.In this episode of The Rectified Podcast, host Sandy Dedeian sits down with Joseph Karam, co-founder of Bello, a Dragons’ Den–backed startup reinventing hydration with a smart countertop water dispenser.Joseph shares what really happens after Dragons’ Den, why deals aren’t always binding, and how Bello went from a 3D-printed pr...
2025-12-1943 minThe Rectified Podcast#80 The 2026 Playbook: AI, Influencer Marketing & the Future of Social Media⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerIn this episode of The Rectified Podcast, Sandy reconnects with Lorie Dishoyan — founder of Maison Branding Marketing Agency — for a deep, honest conversation about what’s actually working in marketing today.Lorie walks us through her journey from PR to launching Maison Branding, and breaks down how social media has evolved from curated perfection to the era of authentic, organic content. We talk about why micro-influencers are winning, how AI is reshaping content creation, and what brand...
2025-11-2831 minThe Rectified Podcast#79 How Founders Serge and Michael Transformed Seawater into a Health Elixir⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerUse code RECTIFIED 20 for 25% ➡️ In this episode of The Rectified Podcast, we sit down with Serge Maghalian and Michael Rockwell, the innovative founders of Origen Seawater. They share the fascinating journey behind their product— an organically sourced seawater electrolyte drink packed with over 92 minerals for optimal hydration and performance. Learn how Origen Seawater stands out in the market with its direct-from-France, highly bioavailable mineral content, and how the founders...
2025-11-0747 minThe Rectified Podcast#78 GROWING Your Business Through Collaboration⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerUse code THANKYOUSANDY for 25% ➡️ https://www.biainili.com/In this episode of the Rectified Podcast, Sandy is having a discussion with Victoria Arakelyan, and Astrid Sarkissian to discuss their entrepreneurial journeys, focusing on their respective brands. They explore the importance of collaboration, the challenges of running a business, and the cultural inspirations behind their products. The conversation highlights their shared Armenian heritage and how it influences their work, a...
2025-10-2427 minThe Rectified Podcast#77 Building a FOOD Brand from Scratch at Farmer's Markets?⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerUse code RECTIFIED for 15% of Torshi ➡️ https://torshi.com/In this episode of the Rectified Podcast, Sandy Dedeian interviews Metin Mugadam, the general manager of Torshi Foods. They discuss the origins of Torshi, a Persian-style pickle, and how the brand was developed to cater to the Canadian market. Metin shares insights on branding, marketing strategies, and the challenges of logistics in the food industry. He emphasizes the importanc...
2025-10-1739 minThe Rectified Podcast#76 Will AI REPLACE Human Photographers?⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerIn this episode of the Rectified podcast, host Sandy welcomes Sayde Jabra, a renowned photographer known for her work with top brands in Lebanon and Montreal. Sayde shares her inspiring journey of transitioning from Lebanon to Canada with her family just before the COVID-19 pandemic. She talks about her challenges, how she re-established her career in a new country, and the importance of perseverance and passion in her work.
2025-10-1032 minThe Rectified Podcast#75 Unlocking Growth: Secrets to Successful Business Financing⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerIn this episode of the Rectified podcast, I’m having a conversation with Edmond Matar, a former commercial banker with over 20 years of experience who now helps small businesses secure financing and scale their operations. Covering everything from evaluating business plans and securing various types of loans to the importance of good credit and the resilience required for entrepreneurial success, this episode is a treasure trove of advice for product...
2025-10-0339 minThe Rectified Podcast#74 Canadian eCommerce Crisis: U.S. Tariffs & De Minimis Explained (Emergency Episode)⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerUse code RECTIFIED for 15% off Encircled In this episode of Rectified Podcast, we’re having a conversation with Kristi Soomer, founder of the Canadian brand Encircled. We delve into the challenges her business faces due to recent changes in US tariff laws impacting Canadian businesses. Kristi discusses the significant impact of the tariff policy changes on her sales. The conversation also covers strategies to mitigate...
2025-09-2624 minThe Rectified Podcast#73 What It Takes to Build a Brand with Iconic DesignsIn this special episode of the Rectified podcast, recorded in Beirut, Lebanon, I sit down with Cynthia Bouchakjian, founder of C by Cynthia. Cynthia shares the inspiring story of how she turned her passion for designing accessories and bags into a thriving business. She discusses the craftsmanship behind her products, all of which are produced locally in Lebanon using materials sourced from Italy. She also discusses the challenges and rewards of running a business in Lebanon, her approach to marketing through social media, and the importance of authenticity. Finally, sh...
2025-09-1927 minThe Rectified Podcast#72 She Left Corporate for THIS | The Olive Oil Brand With a MissionIn this episode of The Rectified Podcast, Sandy sits down with Christina Shaya, founder of Toon Olive Oil, a premium olive oil brand rooted in Lebanese heritage and purpose. Christina shares her inspiring journey from corporate risk management to entrepreneurship, building a brand that celebrates culture, supports local farmers, and delivers the highest quality olive oil to conscious consumers.Discover how Christina: ✅ Turned her Lebanese & Palestinian roots into a powerful brand story ✅ Built a direct-to-consumer olive oil business in a competitive market ✅ Partners with Fair Trade Lebanon to empower small cooperatives ✅...
2025-08-2227 minThe Rectified Podcast#71 Overcoming Challenges in Creating a Clean Vegan CPG BrandPROMO CODE: RECTIFIED for 15% off In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment. Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major grocery stores. Tamar also gives insights into working with limited funds, managing a family business, and the upcoming rebranding and expansion of their product line. Tune in t...
2025-07-1829 minThe Rectified Podcast#70 Building a Healthier Future with Julia Kirouac | From Holistic Nutritionist to Food InnovatorPROMO CODE: RECTIFIED15 for 15% off In this episode of the Rectified Podcast, I’m having a conversation with Julia Kirouac, the founder of Nud Fud. Julia shares the inspiration behind her brand, which focuses on producing clean, wholesome, and 'nude' food products. As a holistic nutritionist, she explains the importance of looking at the body as a whole and how diet plays a crucial role in overall health. Julia also discusses her journey from individual nutritional consulting to creating her own food brand, the challenges of scaling a food busi...
2025-06-2030 minThe Rectified Podcast#69 She Built a SUSTAINABLE Brand from Scratch Here's How She Did it!PROMO CODE: RECTIFIED for 15% off Join me as I sit down with Jackie Prince, the founder of Guests on Earth, and discover the journey behind creating the best-smelling, best-looking, and hardest-working non-toxic cleaning products on the market. Are you ready to build a massive, non-toxic, sustainable brand from scratch? In this video, we'll take you on a journey to creating a successful brand that benefits the environment and resonates with your target audience. From defining your brand's mission and values to creating a marketing strategy that drives results, we'll co...
2025-06-1337 minThe Rectified Podcast#68 Empowering Armenian Artisans: The Mission Behind Nayiri JewelryPROMO CODE: THERECTIFIEDPODCAST for 10% off In this episode of the Rectified podcast, my guest is Clara Yalmanian, co-founder of Nayiri Jewelry. Clara discusses the inspiration behind the Armenian-made brand Nayiri, highlighting its meaning 'land of many rivers' and its rebranding journey. The discussion touches on how the brand began from Clara’s personal wish to create artisan jewelry in Armenia, emphasizing the craftsmanship and affordable pricing due to local material costs. Clara shares her personal and entrepreneurial backstory, including her impact-driven mission to support displ...
2025-06-0629 minThe Rectified Podcast#67 David vs. Goliath in Business: The 1642 Cola Success StoryPROMO CODE: PROMO1642 for 15% off Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand. Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots. Poulain also opens up abo...
2025-05-2331 minThe Rectified Podcast#66 Marketing Copy That Sells Itself? The AI-Backed Strategy RevealedWelcome to a new episode of the Rectified Podcast! Join us as we delve into the world of copywriting with expert Evelina Kaganovich. In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts. Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and ensuring consistency in your brand voice. Discover real-life examples of how small tweaks in copy can lead to significant conversions. 00:00 Welcome and Introduction00:48 What is Copywriting?0...
2025-05-1232 minThe Rectified Podcast#65 The Power of Never Giving Up: Building a Startup That LastsPROMO CODE: rectifiedpodcast In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir. Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha. Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emp...
2025-04-2530 min
Simpli.fiD2C Marketing Mistakes and the Power of Pinterest | Sandy DedeianSandy Dedeian, Founder and CEO of Rectified Inc.
In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges.
2025-04-1710 minThe Rectified Podcast#64 How to Expand Your Ecommerce Brand into Retail & Make More Sales!In this episode of the Rectified Podcast, my guest is Kevin Joseph, a seasoned retail expert with extensive experience with brands like PepsiCo, Kind Bar, and various startups. Kevin shares insights on why direct-to-consumer (DTC) e-commerce brands should consider expanding into retail. He discusses the long-term profitability of retail, the benefits of reaching new audiences, and common pitfalls to avoid. Kevin also explains when and how a DTC brand should strategically plan their move into retail, touching on topics like product pricing, packaging, and supply chain logistics. The episode serves as a comprehensive guide for DTC brands aiming to...
2025-02-0843 minThe Rectified Podcast#63 Scaling Success: Daniel Mazour on Building a Thriving BusinessJoin us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing. Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early business challenges, securing funding on Dragon's Den, and the company’s future direction. Learn about marketing stra...
2025-01-3135 minThe Rectified Podcast#62 Scaling Your Direct-to-Consumer Business: Strategies for Growth | Nicolas Beaupré of MateinaPROMO CODE: therectifiedpodcast20 ➡️https://mateina.ca/discount/therectifiedpodcast20
In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.
He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink.
He also touches on overcoming challenges, the import...
2025-01-1737 minThe Rectified Podcast#61 STAND OUT in a Crowded Market with These Proven Strategies | Savonne Anderson founder of Aya Paper Co.In this episode of the Rectified Podcast, we sit down with Savonne Anderson, founder of Aya Paper Company. Join us as Savonne shares her inspiring story of launching and growing a sustainable greeting card business in the digital age. Learn about her journey from a graphic designer to an entrepreneur, her passion for creating meaningful and authentic products, and her strategies for business growth.
Savonne opens up about the impact of social media, the importance of building community, and how intuition has guided her business decisions. Discover how Aya Paper Co. thrives by addressing industry gaps and c...
2024-11-2940 min
The Rectified Podcast#60 Personal Branding: The Ultimate Marketing Strategy for Brand FoundersIn this episode of the Rectified Podcast, our guest is Katrina Owens, founder of Knockout Marketing Directive Agency. Katrina provides valuable insights on building a personal brand and leveraging public relations to grow your business. Discover practical tips for integrating personal branding into your routine, the importance of founder-focused brands, and strategies for securing speaking opportunities and investments. Learn about effective social media use, the significance of engagement metrics, and how to create authentic, engaging content. Tune in for actionable advice and a step-by-step guide to developing an effective PR strategy for entrepreneurs and small bu...
2024-10-2439 min
The Rectified Podcast#59 Secrets Of Building Sustainable & Successful BrandsIn this episode of the Rectified Podcast, I’m having a conversation with Inder Bedi, founder of Bedi Studios, to discuss the evolution of sustainable fashion and the challenges of building a brand in today's market. Inder shares his journey from founding Matt & Nat to creating Bedi Studios, emphasizing the importance of using recycled materials, improving transparency, and educating consumers about sustainable choices. Insights are given into how small brands can compete with fast fashion giants by focusing on local production and fair practices. Inder also discusses strategies for scaling a business and maintaining personal conn...
2024-10-0933 min
The Rectified Podcast#58 How to skyrocket your e-commerce brand with Pinterest marketingIn this episode of the Rectified Podcast, I’m having a conversation with Meagan Williamson about how businesses can skyrocket their brands using Pinterest as a key marketing tool. Discover the power of Pinterest for business, content strategies, and the importance of high-quality content. We also discuss Pinterest's evolving platform, ad saturation, and the significance of seasonal planning for major shopping events like Black Friday and the holiday season. Tune in for valuable insights on how to make the most of Pinterest for your business.Meagan’s Website: https://meaganwilliamson.com/Meagan on Instagram: https://www.i...
2024-09-1150 min
The Rectified Podcast#57 The Power of Networking in BusinessIn this episode of the Rectified Podcast, host Sandy sits down with Mariela Katz, renowned for her impactful networking events and successful entrepreneurial ventures in Montreal. Mariela shares her journey from starting a marketing agency to the organic growth of her 'Let's Connect' networking events, and her latest business venture, Nutterie. They discuss the crucial role of networking in entrepreneurship, the cultural differences in business networking, and the challenges and triumphs of building and selling a business. Discover valuable insights and advice for budding entrepreneurs and learn about Mariela's innovative approach to the nuts industry with Nutterie. Do...
2024-08-1541 min
The Rectified Podcast#56 How to overcome imposter syndrome and become a successful brand: lessons from a peak performance coachIn this episode of the Rectified Podcast, Sandy welcomes back Christopher Dedeyan, a professional speaker and peak performance coach. They delve into imposter syndrome, particularly among entrepreneurs, discussing why high achievers often feel like frauds. Christopher shares his journey, expertise in coaching top-tier executives and entrepreneurs, and offers crucial advice on managing imposter syndrome. Key topics include the importance of having a clear 'why,' understanding one's skill sets, and surrounding oneself with the right people. The episode also touches on Christopher's soon-to-be-released book and valuable reading recommendations for entrepreneurs.Christopher Dedeyan’s We...
2024-08-0740 min
The Rectified Podcast#55 Revolutionizing Period Care for a Sustainable Future with Alea ProtectionIn this episode of the Rectified Podcast, I’m having a conversation with Roxane Champagne Duval, founder of Alea Protection. Roxane shares her journey in creating a brand focused on making clean, sustainable, and accessible period products. With a mission to provide healthier options made from organic cotton, Alea Protection innovates by offering vending machine solutions for businesses, schools, and organizations. Roxane also discusses the new Canadian legislation mandating free period products in federally regulated entities and how Alea Protection is leveraging this law. From her entrepreneurial background to her marketing strategies and challenges faced, Roxa...
2024-07-1728 min
The Rectified Podcast#54 How Direct-to-Consumer Brands are revolutionizing the Period Care IndustryIn this episode of the Rectified Podcast, we dive into the world of sustainable period and personal care with Marilyn Austin, co-founder of Hempress Hygienics. Marilyn shares how the company was started as a college project, their journey through setbacks and legal issues, and the innovative use of hemp in their products, making them more sustainable and less harmful than traditional period care products. Learn about the challenges and triumphs of creating a new product from scratch, the strategic partnership that helped them grow, and their plans for global retail expansion.Hempress Hygienics’s Website: https://hempresshygienics.com/Hempress Hy...
2024-06-2631 min
The Rectified Podcast#53 Revolutionizing Fashion: The Journey of Dinner Service NYJoin us in this episode of the Rectified Podcast as we sit down with Trina Assur and Gabrielle Gomes, the co-founders of Dinner Service New York. Discover how they transformed their passion for sustainability into a unique apparel brand that collaborates with up-and-coming artists and cultural icons. Learn about their journey from their corporate careers to creating a brand built on transparency, ethical supply chains, and innovative design. Tune in to hear about their challenges, triumphs, and future plans for revolutionizing the fashion industry.Dinner Service New York’s Website: https://dinnerserviceny.com/Dinner Service New Yo...
2024-06-1935 min
The Rectified Podcast#52 Inside the Bubbles: Mike Pilkington on Creating Key Sparkling WaterWelcome back to another episode of the Rectified Podcast! Our guest today is Mike Pilkington, co-founder of Key Sparkling Water. Mike shares the inspiring story behind the creation of Key Sparkling Water and how it addresses consumer needs in a crowded market. He discusses using real fruit and carefully considered carbonation levels to create a unique beverage. Mike also touches on brand development, marketing strategies, and lessons learned from previous ventures. Tune in to hear about their journey, experiences, and insights into building a successful beverage brand. Find out where you can buy Key Sparkling Water and how it...
2024-05-2228 min
The Rectified Podcast#51 Breaking Taboos: The Fri Period Journey with Nina SmithIn this episode of the Rectified Podcast, host Sandy interviews Nina Smith, one of the founders of Fri Period, a company that produces sustainable, ethically made, chemical-free period underwear. Nina shares the inspiration behind Fri Period, emphasizing the desire to create an environmentally friendly alternative to single-use period products, spurred by the shocking waste statistics discovered during lockdown. With a background in human rights law, Nina emphasizes the importance of ethical production and details the development process of the product, including challenges and successes in creating a comfortable, sustainable option for menstruation. The discussion also covers the c...
2024-05-0924 min
The Rectified Podcast#50 The Secrets Behind Hernest Project's Founder's Sustainable VisionIn this episode of the Rectified Podcast, Sandy has a conversation with Cassandra Osborne, founder of Hernest Project. Cassandra shares the origins of her brand, which focuses on sustainable and comfortable clothing for lounging and sleepwear. Despite initial hesitations about marketing herself as a sustainable brand, Cassandra discusses how her commitment to sustainability has become a core aspect of Hernest's identity. She shares insights into her journey as an entrepreneur, navigating challenges, and finding success through strategies like email marketing and customer engagement. The conversation touches on the evolving landscape of sustainable fashion, the importance of...
2024-04-1724 min
The Rectified Podcast#49 Diving Deep: Vivian McCormick's Secret Sauce for Entrepreneurial Success with WiletIn this episode of the Rectified Podcast, Sandy’s guest, Vivian McCormick, shares insights on her journey from practicing law to entrepreneurship. With a background in law and experience at the Business Development Bank of Canada (BDC), she transitioned to consulting for female founders before co-founding Wilet. McCormick talks about leveraging capital smartly, starting with a loan from Futurepreneur and transitioning to BDC financing as the business grew. She highlights the importance of understanding end goals in entrepreneurship and sees Wilet as a brand she deeply cares about, akin to raising a child with the intention of it...
2024-03-2533 min
The Rectified Podcast#48 Unbelievable Success Story: Soccer Star to Skincare Boss! | The Journey of Rachaelle RempeIn this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand. She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, with a focus on clean ingredients. The conversation delves into Rachaelle's marketing strategies, the challenges of shipping, and her vision for scaling the brand, including the importance of Amazon in reaching a broader audience.Auraiha’s Website: https://auraiha.com/Aur...
2024-03-1124 min
The Rectified Podcast#47 Marketing Secrets Revealed: CMO of Podium Nutrition Unveils InsightsIn this episode of the Rectified Podcast, Sandy interviews Dylan Jones, the CMO of Podium Nutrition. Dylan discusses the importance of a nuanced marketing strategy beyond social media and emphasizes the need to align marketing efforts with the brand's core values and goals, especially focusing on capturing first-party data. The conversation delves into the intentional branding choices made by Podium Nutrition, from packaging to influencer partnerships, as they navigate the competitive landscape of sports nutrition while remaining rooted in the CrossFit community.Podium Nutrition’s Website: https://www.321podium.com/Podium Nutrition on Instagram: htt...
2024-02-2630 min
The Rectified Podcast#46 Revolutionizing Supplements through Adventures & Transparency with Kyle Huber!In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emphasizes the significance of supportive partners and a positive mindset in the entrepreneurial journey.Live Earthy’s Website: https://liveearthy.co/Live Earthy on Instagram: https://www.instagram.com/live.earthy/Kyle on Instagram: https://www.instagram.com/adventure_creator/
2024-02-1233 min
The Rectified Podcast#45 Cultivating Health One Snack at a Time: How Mireille Dimitri built the SeedMe brand!In this episode of The Rectified Podcast, Sandy interviews Mireille Dimitri, the founder of SeedMe, a Montreal-based healthy snack company. They discuss Mireille's journey from being an accountant to a successful entrepreneur, the challenges of the food industry, the importance of including her kids in the business, and her aspirations for SeedMe. The episode also covers marketing strategies, community involvement, and Mireille's experience being featured on Global News. Tune in to learn more about SeedMe and Mireille's passion for feeding people with healthy snacks.SeedMe’s Website: https://seed-me.com/SeedME on Inst...
2023-12-0523 min
The Rectified Podcast#44 How artificial intelligence and 3D image technology are revolutioninzing the way we make and sell sizeless products with Jessica Bosman and Bryn Davis WilliamsIn this episode of The Rectified Podcast, Sandy Dedeian interviews Jessica Bosman and Bryn Davis Williams, founders of the innovative bra brand Doubl. The guests discuss the inspiration behind Doubl, which offers a made-to-measure bra experience using 3D image technology. They share insights into their entrepreneurial journey, the integration of AI and technology in the fashion industry, and their strategies for marketing and growth, including utilizing social media, email marketing, and a future Kickstarter-like campaign.DOUBL’s Website: https://www.doubl.ca/DOUBL on Instagram: https://www.instagram.com/mydoubl/DOUBL on TikTok: htt...
2023-11-2724 min
The Rectified Podcast#43 From Burnout to Toy Company Success Story: Sara Feldstein Reveals AllIn this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product. Sara also touches on the logistics of manufacturing and shipping large products, her marketing strategies, and the unexpected therapeutic benefits of her play couch in aiding physical therapy for children. Despite her success, Sara emphasizes her intention to keep Barumba Play a l...
2023-11-2024 min
The Rectified Podcast#42 The Secrets of Influencer Marketing: Trust, Trends, and Micro-Influencer Magic | Willian GasnerIn this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions. He highlights the shift towards smaller creators, nano, and micro-influencers, who are seen as more authentic and trustworthy, creating a trend toward "word of mouth marketing at scale." The conversation covers various aspects of influencer marketing, including the different levels of influencers, the evolving social media l...
2023-11-1329 min
The Rectified Podcast#41 Sleep, Startups, and Secrets to Success with Jay DavisIn this episode of The Rectified Podcast, Sandy is having a conversation with Jay Davis, founder of Pillow Cube, a specialized pillow for side sleepers. They discuss the importance of sleep, product development, marketing strategies, the role of angel investors, and the efficiency of lean teams in the consumer product industry. Pillow Cube’s Website: https://www.pillowcube.com/Pillow Cube’s Instagram: https://www.instagram.com/pillowcube/Jay’s favorite book: https://amzn.to/3FJqO1MFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydede...
2023-11-0621 min
Ecommerce Savvy™018: How to Approach Growth as a Product Biz with Sandy DedeianOn this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape. Topics covered in this episode include: Critical aspect of knowing when you've achieved product-market fit. The importance of foundational strategies, such as defining your ideal customer and the significance of content in brand development. The need for brands to find t...
2023-10-3040 min
The Rectified Podcast#40 Founder Stories | Harnessing the power of AI for sustainability with Ryan LiIn this episode of The Rectified Podcast, Sandy is having a conversation with Ryan Li, the co-founder of Revert Technology, a company that has developed a product focused on sustainability. The product is an AI-driven device that helps users conserve energy by automatically turning off appliances when they're not in use and turning them back on when needed. Ryan discusses the challenges and support they received during the product's development, including funding from investors, state grants, and a successful Kickstarter campaign. He also highlights the importance of guidance and mentorship in navigating the entrepreneurial journey, despite his b...
2023-10-2334 min
The Rectified Podcast#39 Founder Stories | Navigating the Hemp Industry: Challenges, Triumphs & the Journey of Scott Schwab with Mett NaturalsIn this podcast episode, Sandy welcomes Scott Schwab, co-founder of Mett Naturals, an agri-tech startup in the industrial hemp industry. They discuss the misconceptions surrounding CBD, challenges in marketing CBD products due to regulations, the difficulties in finding banking solutions, and navigating the complex landscape of shipping hemp products across different states. Scott also shares his personal journey and how CBD products have had a positive impact on his life.Mett Naturals Website: https://mettnaturals.com/en-caMett Naturals Instagram: https://www.instagram.com/mett.naturals/Mett Naturals TikTok: https://www.tiktok.com/@mett.naturals...
2023-10-0228 min
Firing The ManThe Art of Branding and Winning in E-commerce with Sandy DeDeianTake a moment to ponder this - how crucial is brand identity to your e-commerce venture? Sandy DeDeian, a seasoned entrepreneur and marketer, peels back the layers of this question in today's episode. Entrenched in the product-based business sphere since 2004, Sandy radiates invaluable knowledge, especially about the importance of understanding your brand's personality and the preferences of your customers.Ever wondered how to make a seemingly mundane product trendy and appealing? Sandy shares her winning strategies, including leveraging social media platforms, particularly during the lucrative Q4 season. She encourages early preparation and crafting offers so irresistible they...
2023-09-1934 min
The Rectified Podcast#38 Founder Stories | From Grief to Glory: Brian Schultz's Journey with The Freshwater Sea Pearl CompanyIn this episode of The Rectified Podcast, Sandy is having a conversation with Brian Schultz Founder of The Freshwater Pearl Company. Brian, a former corporate professional with 20 years of experience in the hospitality industry, shares how the loss of his mother to breast cancer in 2020 inspired him to leave the corporate world and start the Freshwater Pearl Company. He now creates unique freshwater pearl jewelry and donates 2 percent of gross sales to cancer research and non-profit organizations supporting women and families in need, all while collaborating with influencers and celebrities who share his passion for making a positive impact...
2023-09-1827 min
The Rectified Podcast#37 Founder Stories | Unlocking the Secrets to Scaling Bro Dough with Organic ContentIn this episode of The Rectified Podcast, Sandy is having a conversation with Erica Rankin, Founder and Chief Everything Office of Bro Dough. In this interview, Erica shares her entrepreneurial journey and how she dealt with rejection and challenges. She discusses the importance of authenticity and transparency in building a brand, as well as the impact of sharing her journey on social media. Erica also emphasizes the value of mentorship and the importance of not being afraid to ask for help when needed. Bro Dough Website: https://eatbrodough.com/Erica’s LinkedIn: https://www.linkedin.com/in...
2023-09-0426 min
The Rectified Podcast#36 Supercharge Your Sales on TikTok: Wave Wyld's Game-changing TacticsIn this episode of The Rectified Podcast, Sandy is having a conversation with Wave Wyld, known as the "Queen of Trend Alerts" on TikTok. They talk about the importance of original content while acknowledging that trends can still be strategically used. She also mentions the #tiktokmademebuyit movement and advises product-based businesses to showcase their products, go live, and use TikTok stories to connect with their audience and build a community. Wave’s Website: https://www.wavewyld.com/Wave’s TikTok: https://www.tiktok.com/@wavewyldWave’s Instagram: https://www.instagram.com/wavewyld/Wave’s favorit...
2023-08-2835 min
The Rectified Podcast#35 From Clicks to Bricks: Mastering the Move from Digital to Physical Retail with Andrew NeelonIn this episode of The Rectified Podcast, Sandy is having a conversation with Andrew Neelon about the advantages of transitioning from online to brick-and-mortar retail. Andrew highlights the importance of data analytics and tracking customer behavior in both online and offline channels to optimize the omnichannel experience. 1REC Website: https://www.1rec.co/Andrew’s LinkedIn: https://www.linkedin.com/in/andrewneelon/Andrew’s favorite book: https://amzn.to/3QN2Cm3Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin...
2023-08-2134 min
The Rectified Podcast#34 Founder Stories | From Law to Popped Success: The Journey of Fabio Zeppilli and His Popcorn EmpireIn this episode of The Rectified Podcast, Sandy is having a conversation with Fabio Zeppilli, co-founder of Bad Monkey and they're talking about how Fabio went from being a lawyer to building a popcorn empire. Bad Monkey Website: https://badmonkeypopcorn.com/ Bad Monkey's Instagram: https://www.instagram.com/badmonkeypopcorn/ Fabio's favorite book: https://amzn.to/47rxezi Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ Join the D2C Founders Mastermind to scale your direct-to-consumer brand: h...
2023-08-1427 min
The Rectified Podcast#33 Founder Stories | The Untold Story: Jake Karls from Mid Day Squares Reveals Secrets of Building a Chocolate EmpireIn this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences. Mid Day Squares Website: https://www.middaysquares.com/ Jake's Instagram: https://www.instagram.com/jakekarls_/ Jake's favorite book: https://amzn.to/3QtivxyFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
2023-08-0723 min
The Rectified Podcast#32 Leveraging Email Marketing: Boosting Customer Retention and Supercharging Your Sales with Jimmy KimIn episode no.32 of The Rectified Podcast, Sandy is having a conversation with Jimmy Jim, CEO of Sendlane and they're talking about the power of email marketing in increasing a direct-to-consumer brand's sales and their customer's LTV. Sendlane Website: https://www.sendlane.com/ Jimmy's LinkedIn: https://www.linkedin.com/in/jkimsendlane/ Jimmy's Twitter: https://twitter.com/yojimmykim Jimmy's favorite book: https://amzn.to/3QeiVYI Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ Join the D2C F...
2023-07-3130 min
The Rectified Podcast#31 Mastering Surprise & Delight: Building Lifelong Customers with Arian RadmandIn episode no.31 of The Rectified Podcast, Sandy is having a conversation with Arian Radmand, CEO of IgnitePost and they're talking about how to use surprise and delight in your customer journey to create customers for life. IgnitePost Website: https://www.ignitepost.com/ Arian's Instagram: https://www.instagram.com/aradmand/ Arian's favorite book: Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectifi...
2023-07-2430 min
The Rectified Podcast#30 Unleash Your Instagram Potential: Mastering Strategies with Carole BardasanoThis is episode no.30 of The Rectified Podcast and in this episode, Sandy is having a conversation with Carole Bardasano known as The Digital Buzz, creator of Run Your Instagram Like a CEO course. Run Your Instagram Like a CEO: https://www.thedigitalbuzzus.com/run-your-instagram-like-a-ceo Carole's Instagram: https://www.instagram.com/thedigitalbuzz/ Carole's favorite book: https://amzn.to/3rBeY5V Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydede... Join the D2C Founders Mastermind to scale...
2023-07-1735 min
The Rectified Podcast#29 Founder Stories | Unlocking the Power of E-commerce: Broya's Scaling JourneyThis is episode no.29 of The Rectified Podcast but the very first episode after the re-launch! In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada. Broya's website: https://broyaliving.com/ Broya's Instagram: https://www.instagram.com/broyaliving/ Nima's favorite book: https://amzn.to/3pCtXft Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ Join the D2C Founders Mastermind to scale your dire...
2023-07-1032 min
Ecommerce On TapScaling E-Commerce Brands: Secrets to Success ft. Sandy Dedeian | eCommerce On Tap 🚀Join Nathan as he dives into the world of scaling e-commerce brands with special guest Sandy Dedeian, the founder of Rectified, Inc. In this episode, they discuss essential strategies for brand growth, establishing a brand identity, engaging customers, exploring retail distribution, and navigating the changing landscape of e-commerce. Discover the secrets to success and learn how to unlock your brand's full potential in the digital market!
🎙️ Listen to the full episode on eCommerce On Tap and subscribe for more valuable insights: https://www.sourcify.com/ecommerce-on-tap/
🌐 Visit Rectified, Inc. for expert digital consultancy services: https://www.rectified.co#eCommerceOnTap #BrandGro...
2023-06-2615 min
Ecommerce on Tap by Sourcify and Izba ConsultingScaling E-Commerce Brands: Secrets to Success ft. Sandy Dedeian | eCommerce On Tap 🚀Join Nathan as he dives into the world of scaling e-commerce brands with special guest Sandy Dedeian, the founder of Rectified, Inc. In this episode, they discuss essential strategies for brand growth, establishing a brand identity, engaging customers, exploring retail distribution, and navigating the changing landscape of e-commerce. Discover the secrets to success and learn how to unlock your brand's full potential in the digital market!
🎙️ Listen to the full episode on eCommerce On Tap and subscribe for more valuable insights: https://www.sourcify.com/ecommerce-on-tap/
🌐 Visit Rectified, Inc. for expert digital consultancy services: https://www.rectified.co
#eCommerceOnTap #BrandGrowth #DigitalC...
2023-06-2615 min
The Rectified Podcast#28 Brand Strategy: The Ultimate Guide to Creating Success With Your Business with Bonnie WixToday's Guest is Bonnie Wix. She's a brand strategist who believes in selling a feeling and not a product. Listen to this episode and learn about the 4 Vs that define your brand. You can find Bonnie here: Website: https://www.bonniewix.com/Instagram: https://www.instagram.com/bonniewix.biz/Pinterest: https://www.pinterest.com.au/bonnie_wix/TikTok: https://www.tiktok.com/@bonnie.wixFree brain clarity workbook: https://www.bonniewix.com/Brand-Bible-TemplateRecommended Books: When Breath Becomes AirFor an additional dose of Rectified, you can...
2022-09-2125 min
The Rectified Podcast#27 Perfecting Your Email Marketing Strategies with Meera KothandToday's Guest is Meera Kothand. She's an email and content marketing strategist for small business owners who aims to help her customers pinpoint their ideal clients and produce customized content and websites that will draw them in. Meera has been doing this type of work for almost seven years now, and though she has built her reputation pristinely, she ended up in this industry by chance. She was originally in international relations and marketing, but after pregnancy and a health scare, she took a sabbatical from this work to recover and decided that she needed something else to occupy...
2022-08-1026 min
The Rectified Podcast#26 How to Use Social Media Strategy to Grow Your Business with Cara CarosielliOur guest today is social media and marketing strategist Cara Carosielli. She is here to break down the strategy of creating content for social media and adjusting this content to the specific platform you are utilizing.You can find Cara here: Website: https://simplybloomsocial.com/Instagram: https://www.instagram.com/simplybloomsocial/Facebook: https://www.facebook.com/simplybloomsocialTikTok: https://www.tiktok.com/@simplybloomsocialPinterest: https://www.pinterest.com/simplybloomsocial/Recommended Book: The Subtle Art of Not Giving a F****For an additional dose of Rectified, you can find u...
2022-07-1324 min
The Rectified Podcast#25 Bootstrapping Your Marketing While Scaling Your Business with Lucas JamesHow do you grow your business if you don’t have the funds in your marketing budget to hire a large agency to scale your business? We sat down with Lucas James from Twiz.io and we talked about all the ways you can adopt to grow and scale your business. You can find Lucas here: Website: https://twiz.io/Twitter: https://twitter.com/getagencygoYouTube: https://www.youtube.com/channel/UCIUGunv3GTfBZn0_4jP3xxgLinkedIn: https://www.linkedin.com/in/lucascapestany/TIkTok: https://www.tiktok.com/@agencygoRecommended Book: Homo...
2022-06-0121 min
The Rectified Podcast#24 Using Marketing Automation Services to Scale Your Business with Adrian TobeyMarketing automation services provide ease and simplicity to businesses trying to grow their platform by offering tools to create engaging campaigns. Still, these products can often be inaccessible to small-business owners because of the high associated costs. Enter Adrian Tobey, founder of marketing automation and CRM platform Groundhogg and expert in applying a zero-dollar marketing strategy to your marketing campaigns. Tobey believes that you can still see success in your marketing campaigns by implementing marketing strategies without draining your budget. He is here to explain how his approach to a zero-dollar marketing strategy can optimize marketing for your business.
2022-05-1129 min
The Rectified Podcast#23 Amplifying your SEO Strategy in 2022 with Kim FischerSearch Engine Optimization is the newest and best way to design your website and content, so it’s accruing the most traffic, in turn getting your business more hits and more sales. Unfortunately, It’s also the least well-understood strategy for many new business owners, so we’ve brought SEO Strategist and Expert, Kim Fischer, to break down what SEO is, how and when to apply it, and what you can do to improve your content marketing today! You can find Kim Here: Website: https://13emeraldsmarketing.com/Instagram: https://www.instagram.com/13emeraldsmarketing/Pinterest: https...
2022-05-0424 min
How to Scale an 8 Figure Agency 🚀How Sandy Dedeian of Rectified Generates Clients By Getting Millions of Organic Views on PinterestHow Sandy Dedeian of Rectified Generates Clients By Getting Millions of Organic Views on Pinterest
2022-03-1716 min
The Rectified Podcast#22 Instagram Growth Strategies with Sarah HuguetGrowing your business on Instagram to the famous 10K follower mark seems almost impossible today. Everyone is telling you that you have to go live, post 4 reels a week, post on stories 5 times a day, use carousels, use hashtags, etc. It can be a complex strategy to navigate for small businesses. In today's episode, our guest, Sarah Huguet, and I are talking about the best strategies you need to adopt to win on Instagram in 2022. You can find Sarah Here: Instagram: https://www.instagram.com/socialandstuff/Pinterest: https://www.pinterest.ca/socialandstuff_/_created/
2021-12-0134 min
The Rectified Podcast#21 Pinterest Best Practices for 2022 with Alisa MeredithIn today's episode, I'm having a discussion with Alisa Meredith. She's a product marketing and Pinterest pro and in this episode, we talked about Pinterest best practices and what we need to focus on for 2022. You can find Alisa Here: Instagram: https://www.instagram.com/alisammeredith/Twitter: https://twitter.com/alisammeredithPinterest: https://www.pinterest.ca/alisammeredith/LinkedIn: https://www.linkedin.com/in/onlineinboundmarketing/Website: https://alisameredith.com/Download her "5 mistakes you shouldn't be making on Pinterest" guide here: bit.ly/5pinmistakesFor an additional dose of Rectified, you ca...
2021-11-1028 min
Marketing UnleashedEntrepreneurship with Sandy Dedeian of RectifiedIn this episode of Marketing Unleashed, we sit down with Sandy Dedeian, the fiery self-starter behind Rectified Co, a boutique marketing consulting firm. Sandy's story is inspiring - instead of seeking an entry-level job and building her career, she started a journey of serial entrepreneurship and paved new paths everywhere she went. You'll hear Sandy's thoughts on avoiding burnout, growing a business, and having patience in order to reap rewards. You won't want to miss her helpful tips and tricks for making it as an entrepreneur! Learn More!
2021-10-1837 min
The Rectified Podcast#20 How Erika Peter Went From Being The Head of Content Marketing to Starting Her Own Business Helping Other Small Businesses GrowIn today's episode, I'm having a discussion with Erika Peter, Founder of The Grindd, about marketing strategy for small businesses. Erika was the head of content at a major Canadian agency and she’s now on a mission to help as many creative marketers and service-based entrepreneurs to grow thriving businesses with classes taught by real experts with significant years of experience.You can find Erika Here: Instagram: https://www.instagram.com/thegrinddofficial/Website: https://www.thegrindd.com/Use code: RECTIFIED20 for 20% on your membership. For an...
2021-09-2830 min
The Rectified Podcast#19 How to Have Peak Performance as an Entrepreneur with Christopher DedeyanIn today's episode, I'm having a discussion with Christopher Dedeyan, peak performance coach, about how perform at our peak as entrepreneurs and small business owners. This was a fun episode with so many AHA moments to record! Grab your notebook and start listening! You can find Christopher Here:Instagram: https://www.instagram.com/christopherdedeyan/Facebook: https://www.facebook.com/ChristopherDedeyan/Twitter: https://twitter.com/chrisdedeyanYouTube: https://www.youtube.com/channel/UChYsxip-UNPFydaDReRjsVQWebsite: https://www.christopherdedeyan.com/Books: Go-Givers...
2021-07-0140 min
The Rectified Podcast#18 Leverage Your Brand on TikTok with Samantha VlasceanuIn today’s episode, my guest Samantha Vlasceanu, also known as the TikTok Coach, and I are talking about TikTok! Samantha will give us all the tips to leverage your brand on TikTok and NO you don't need to dance to do that. Samantha Vlasceanu is the owner of "The TikTok Coach" where she works with businesses wanting to utilize Tiktok as a sales funnel. Whether you're new to TikTok or been using it for a while, she has positioned herself as the go-to expert in the field. Her company has worked with many businesses in al...
2021-06-2228 min
The Rectified Podcast#17 How to Advertise on Facebook with Arman AnanianIn today’s episode, my guest Arman Ananian and I are talking about Facebook advertising and how you can use it in your small business. We are also discussing how you can choose the right agency to do your ads or to help you set up your advertising campaigns on Facebook's Ads Manager. Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, where he built ads for more than 200 companies and acquired top-level know-how on online advertising strategies.Yo...
2021-06-0127 min
Smart Man, Smarter Woman PodcastEpisode 53: Sandy Dedeian - The Two Most Important Assets For Successful Marketing Are...Gold Nuggets in this Episode: Time is going faster for Juliet. Is it because she’s been stuck in the house with Steve for a year during lockdown? “No matter how much we know, we still fail sometimes.” “There is no such thing as a failure. There are victories and there are learnings. Sometimes what become victories later resulted from our greatest learnings.” “The only people who never fail are those that never do anything at all.” “Always show that thing that differentiates you from other companies, and in most cases other than your product, it’s usually you.” “You have so...
2021-05-2039 min
The Rectified Podcast#16 All About Marketing Analytics with Christina IngeIn today’s episode, my guest is Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. Sh...
2021-04-1520 min
The Rectified Podcast#15 The Power of E-mail Marketing with George KapernarosIn today’s episode, my guest George Kapernaros and I are talking about the power of e-mail marketing and the number of ways to drive profits from it in your business. We’re sharing why it MUST be a part of your 2021 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people. You can find Georges Kapernaros on:LinkedIn: https://www.linkedin.com/in/george-kapernaros/Website: www.georgekapernaros.comFREE Webinar: https://georgekapernaros.com/resources/...
2021-03-0933 min
The Rectified Podcast#14 Pinterest Marketing Goals for 2021Are you on Pinterest already but lost about what goals you should set for your Pinterest marketing strategy? In this episode, I'm telling you about what you need to do to set the right goals for 2021. If you like this episode please share it on Instagram and tag us!For an additional dose of Rectified, you can find us here: Website: http://rectified.co/Sandy's Instagram: https://www.instagram.com/sandydedeian/Download the FREE Getting Started on Pinterest Checklist: https://learn.rectified.co/gettingstartedchecklist This is a...
2021-03-0606 min
The Rectified Podcast#13 The Ultimate Guide to Pinterest SEODoes Pinterest need SEO? Absolutely yes! In this episode, I'm giving you a tutorial about how to find the right keywords to optimize your SEO on Pintereat. If you like this episode please share it on Instagram and tag us!For an additional dose of Rectified, you can find us here: Website: http://rectified.co/Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
2020-11-2507 min
The Rectified Podcast#12 The Basics of Pinterest MarketingIn today's episode, I'm talking to you about the basics of Pinterest Marketing. I am getting into the details of how to set up your profile, create your pins, and start pinning! If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian...
2020-11-1210 min
The Rectified Podcast#11 What is Pinterest?Today's episode is all about Pinterest! I will be explaining to you what Pinterest really is and why is it important for you, as a business owner, to be on this platform. More about Pinterest Marketing will be available in the upcoming episodes! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
2020-11-0508 min
The Rectified Podcast#10 The Difference Between Digital Marketing & Social Media MarketingIn today's episode, I'm talking to you about the main difference between Digital Marketing and Social Media Marketing. It is a small episode that goes straight to the point. I will be discussing this subject with a guest host specialized in the field soon! For an additional dose of Rectified, you can find us here:Website: http://rectified.co/Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian...
2020-10-1404 min
The Rectified Podcast#9 The Pros and Cons of Instagram ReelsIn today's episode, I'm talking to you about Instagram Reels. I have been experimenting with Reels since its launch on the 5th of August and I put together a list of pros and cons with a dash comparison with TikTok. For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
2020-08-2607 min
The Rectified Podcast#8 Instagram Basics: Videos, Stories, IGTV & Instagram ReelsIn today's episode, I'm talking to you about video content and more specifically on Instagram. Whether it's feed videos, stories, IGTV or Instagram Reels, every business and content creator should create their video content! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
2020-08-1209 min
The Rectified Podcast#7 Instagram Basics: How to plan and design your Instagram feedIn today's episode, the main idea will be to explain how to design, plan, and prepare the content for a perfect Instagram feed. For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/Mentioned in this podcast: Pinterest Board: https://www.pinterest.ca/rectifiedconsulting/instagram-layouts-inspo/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
2020-07-2907 min
The Rectified Podcast#6 Instagram Basics: How to Optimize Your Profile to Attract Your Ideal AudienceThis episode is the first of a series where I'll be talking about Instagram. In today's episode, the main idea will be to explain the basics of Instagram and further explore the different ways to attract a new audience and to optimize all the different spaces that are available in your profile. For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers...
2020-07-0310 min
The Rectified Podcast#5 Coffee with Sandy: Loop GiveawaysThis episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about my personal experience with loop giveaways and my recommendation of whether or not you should participate in them.For an additional dose of Rectified, you can find us here:Website: http://rectified.co/Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
2020-06-1006 min
The Rectified Podcast#4 Coffee with Sandy: What are Influencers and Brands Doing on TikTok?This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about what influencers and brands are doing on TikTok; how they're growing, how and if they're monetizing their accounts, the types of campaigns they're doing, etc... For an additional dose of Rectified, you can find us here:Website: http://rectified.co/en/Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get...
2020-05-0105 min
The Rectified Podcast#3 Coffee with Sandy: TikTok 101This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about TikTok. I divided this topic into 2 separate episodes: in the first one, I talk about the app, what it is and what it does while in the second episode, I will be telling you about what influencers and brands are doing on the platform. For an additional dose of Rectified, you can find us here:Rectified Blog: http://rectified.co/en/Rectified Collection: https://rectifiedcollection.com/Sandy's I...
2020-04-2903 min
The Rectified Podcast#2 Coffee with Sandy: Marketing in Crisis (Part 2)This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about Marketing in Crisis based on my experience of being a marketer in an unstable country like Lebanon. I will presenting 2 tips in addition to the 2 tips I mentioned in the previous episode. For an additional dose of Rectified, you can find us here: Rectified Blog: http://rectified.co/en/Rectified Collection: https://rectifiedcollection.com/Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is...
2020-04-2703 min
The Rectified Podcast#1 Coffee with Sandy: Marketing During Crisis (Part 1)This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about Marketing in Crisis based on my experience of being a marketer in an unstable country like Lebanon. I will presenting 2 tips in this episode and 2 additional tips in the next episode. For an additional dose of Rectified, you can find us here: Rectified Blog: http://rectified.co/en/Rectified Collection: https://rectifiedcollection.com/Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a...
2020-04-2403 min