Shows
The Revenue Formula5 types of ROI (With Sangram Vajre, Co-founder & CEO at GTM Partners)There are 5 kinds of ROI software provides - and understanding the difference is critical.With Sangram, we discuss that and much more(00:00) - Introduction
(01:32) - Say hello to Sangram Vajre
(04:48) - Buyers and ROI
(07:10) - 5 types of ROI
(10:41) - The ROI of slack
(17:36) - What ROI do we provide?
(21:18) - Changing ROI profile
(30:26) - ROI is not just a sales tool
(34:20) - Two kinds of people
(38:19) - Where do we invest the next dollar
Check out GTM Partners here.2024-01-0449 min
GTM Made SimpleAuthor’s Cut: The “M” in MOVETAM is out - TRM is in.In this episode of Author’s Cut, co-authors of the MOVE book Bryan Brown and Sangram Vajre talk about the “M” in the MOVE framework - Market. Bryan and Sangram explain why they think “Total Addressable Market” may not be the best baseline for your marketing strategy...it’s actually “Total Relevant Market”. Here’s how you find your TRM, segments, and cohorts–and use them to determine who you should market to. Next week, they talk about the "O" - This is a #MOVE podcast...2022-04-2105 min
GTM Made SimpleAuthor’s Cut: The “M” in MOVETAM is out - TRM is in.In this episode of Author’s Cut, co-authors of the MOVE book Bryan Brown and Sangram Vajre talk about the “M” in the MOVE framework - Market. Bryan and Sangram explain why they think “Total Addressable Market” may not be the best baseline for your marketing strategy...it’s actually “Total Relevant Market”. Here’s how you find your TRM, segments, and cohorts–and use them to determine who you should market to. Next week, they talk about the "O" - This is a #MOVE podcast...2022-04-2105 minGTM Made SimpleThe Product-led Growth PlaybookWhen you’re building a company around your product, there are a few crucial mistakes you need to avoid. The perfect person to walk us through the playbook for product-led growth is my friend Scott Voigt, Founder & CEO at FullStory.In this episode, he shares the story behind FullStory, why he chose to grow his company alongside his product, and how to apply his learnings to your own go-to-market strategy–no matter what stage you’re at.This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or her...2022-04-1425 minGTM Made SimpleThe Product-led Growth PlaybookWhen you’re building a company around your product, there are a few crucial mistakes you need to avoid. The perfect person to walk us through the playbook for product-led growth is my friend Scott Voigt, Founder & CEO at FullStory.In this episode, he shares the story behind FullStory, why he chose to grow his company alongside his product, and how to apply his learnings to your own go-to-market strategy–no matter what stage you’re at.This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or her...2022-04-1425 minGTM Made SimpleThe Telltale Signs Your Go-To-Market Framework is in DangerIt’s pretty easy to feel when something is off or not-aligning within a business. But figuring out what those tangible go-to-market issues are so that you can fix them is a different story.Recognizing the issues quickly is the shortest route to recovery. On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown, point out common issues that show your go-to-market is broken and how to respond. What we discussed:
Telltale signs of a broken go-to-market framework
How to respond to the issues
2022-03-2105 minGTM Made SimpleThe Telltale Signs Your Go-To-Market Framework is in DangerIt’s pretty easy to feel when something is off or not-aligning within a business. But figuring out what those tangible go-to-market issues are so that you can fix them is a different story.Recognizing the issues quickly is the shortest route to recovery. On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown, point out common issues that show your go-to-market is broken and how to respond. What we discussed:
Telltale signs of a broken go-to-market framework
How to respond to the issues
2022-03-2105 minGTM Made SimpleTarget Market Relevancy: How To Sell to Your Best CustomersMost businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in.You have to transform to fit your market.On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown explain the ‘M’ in the MOVE framework— discussing why it’s so important to market to the right audience when moving to a new business stage.What we discussed:
The M in the MOVE framework
The call to action for companies
This is a #MOVE p...2022-03-1105 minGTM Made SimpleTarget Market Relevancy: How To Sell to Your Best CustomersMost businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in.You have to transform to fit your market.On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown explain the ‘M’ in the MOVE framework— discussing why it’s so important to market to the right audience when moving to a new business stage.What we discussed:
The M in the MOVE framework
The call to action for companies
This is a #MOVE p...2022-03-1105 minGTM Made SimpleHow To MOVE Through the 3 Stages of Go-To-MarketWhen it comes to go-to-market, there’s 3 stages that companies find themselves in: -Ideation-transition-execution But without knowing where you are, you’re going to struggle with where to go next. On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown, break down these 3 stages and help your business attain the right to become a Platform Market Fit Company. What we discussed:
The 3 stages of go-to-market
HubSpot’s journey through the 3 stages
How to take your organization to the next lev...2022-02-0307 minGTM Made SimpleHow To MOVE Through the 3 Stages of Go-To-MarketWhen it comes to go-to-market, there’s 3 stages that companies find themselves in: -Ideation-transition-execution But without knowing where you are, you’re going to struggle with where to go next. On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown, break down these 3 stages and help your business attain the right to become a Platform Market Fit Company. What we discussed:
The 3 stages of go-to-market
HubSpot’s journey through the 3 stages
How to take your organization to the next lev...2022-02-0307 minGTM Made SimpleWelcome to MOVE: The Go to Market PodcastThe Flip My Funnel Podcast is now MOVE: The Go-to-market Podcast. Bryan Brown and Sangram Vajre–co-authors of MOVE: The Go to Market Framework–give listeners an exclusive behind-the-scenes look at how the MOVE framework came to be, and how excited they are to shed some light on the story behind their process. In this introductory episode, the co-authors share some of their favorite stories from their journey of interviewing dozens of marketing visionaries, share exclusive content, and provide a sneak peek of what’s to come. What You’ll...2022-01-2013 minGTM Made SimpleWelcome to MOVE: The Go to Market PodcastThe Flip My Funnel Podcast is now MOVE: The Go-to-market Podcast. Bryan Brown and Sangram Vajre–co-authors of MOVE: The Go to Market Framework–give listeners an exclusive behind-the-scenes look at how the MOVE framework came to be, and how excited they are to shed some light on the story behind their process. In this introductory episode, the co-authors share some of their favorite stories from their journey of interviewing dozens of marketing visionaries, share exclusive content, and provide a sneak peek of what’s to come. What You’ll...2022-01-2013 minGTM Made Simple1000: The End of The Flip My Funnel Podcast? What Happens Next...On this final episode of The Flip My Funnel podcast, we look back on some of the show's highlights. Building an entirely new category of ABM, this show functioned as a way to educate, define, and bring the community together. But the conversation is evolving and so. are. we.Sangram Vajre of Terminus, recounts how the podcast got its start, the lessons learned along the way, and what’s next for the show.What we discussed:
Why Sangram started Flip My Funnel
How B2B is changing
The show’s nex...2022-01-0604 minGTM Made Simple1000: The End of The Flip My Funnel Podcast? What Happens Next...On this final episode of The Flip My Funnel podcast, we look back on some of the show's highlights. Building an entirely new category of ABM, this show functioned as a way to educate, define, and bring the community together. But the conversation is evolving and so. are. we.Sangram Vajre of Terminus, recounts how the podcast got its start, the lessons learned along the way, and what’s next for the show.What we discussed:
Why Sangram started Flip My Funnel
How B2B is changing
The show’s nex...2022-01-0604 minGTM Made SimpleBonus Episode: You Don’t Have a Marketing Problem, You Have a Go to Market ProblemMost companies just don’t get it.The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and get to the root: Your CEO owning go-to-market. And our guest today is courageous enough to walk us through it with insight from his new book. Rowan Noronha, VP Product Marketing and Founder at Product Marketing Community, Megan Heuer, VP Strategic Initiatives at Winning by Design, Sangram Vajre, Chief Evangelist at Terminus, discuss the questions and stages every company should be aware of in regards to their g...2021-10-1827 minGTM Made SimpleBonus Episode: You Don’t Have a Marketing Problem, You Have a Go to Market ProblemMost companies just don’t get it.The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and get to the root: Your CEO owning go-to-market. And our guest today is courageous enough to walk us through it with insight from his new book. Rowan Noronha, VP Product Marketing and Founder at Product Marketing Community, Megan Heuer, VP Strategic Initiatives at Winning by Design, Sangram Vajre, Chief Evangelist at Terminus, discuss the questions and stages every company should be aware of in regards to their g...2021-10-1827 minGTM Made Simple959: CMO Secrets: How To Know If It’s Right For YouLess than 1% of marketers have a shot at becoming CMO — a hard statistic, but one that can guide a marketer either way. Learning more about the CMO can help you realize that the role isn’t for you; or, if it is, help you boost your chances.Sangram Vajre, Host of the Flip My Funnel Podcast at Terminus, discusses what it takes to be a CMO and how to get there for those inclined.Sangram covers:
The secret CMO formula
5 questions for the audience
A chal...2021-10-0626 minGTM Made Simple959: CMO Secrets: How To Know If It’s Right For YouLess than 1% of marketers have a shot at becoming CMO — a hard statistic, but one that can guide a marketer either way. Learning more about the CMO can help you realize that the role isn’t for you; or, if it is, help you boost your chances.Sangram Vajre, Host of the Flip My Funnel Podcast at Terminus, discusses what it takes to be a CMO and how to get there for those inclined.Sangram covers:
The secret CMO formula
5 questions for the audience
A chal...2021-10-0626 minGTM Made Simple887. Personal Branding, & The Framework of Reason w/ Dale DupreeWhen it comes to building a personal brand, what should you be doing? What should you NOT be doing? Through the COVID-19 pandemic, sales people have had to get more creative, agile, and flexible when it comes to getting in front of future customers, and let’s face it, if you don’t have a personal brand, you’re starting the race with your shoes tied together. Dale Dupree, Founder and CEO of The Sales Rebellion, shares his views on a host of topics, but chief among them: 2021-06-2846 minGTM Made Simple887. Personal Branding, & The Framework of Reason w/ Dale DupreeWhen it comes to building a personal brand, what should you be doing? What should you NOT be doing? Through the COVID-19 pandemic, sales people have had to get more creative, agile, and flexible when it comes to getting in front of future customers, and let’s face it, if you don’t have a personal brand, you’re starting the race with your shoes tied together. Dale Dupree, Founder and CEO of The Sales Rebellion, shares his views on a host of topics, but chief among them: 2021-06-2846 minGTM Made Simple877. Innovation and Erasing Fear with Natalie BornInvesting in innovation is crucial for success, especially in today’s world. But fear can hold back even the boldest leaders. People today are burned out, zoomed out, and tired - but this is the perfect time to transform your business and leverage design thinking, rooted in the idea of putting the customer in the center of everything. Internal customers are just as vitally important. In this episode, Sangram Vajre, author and trailblazer, and Natalie Born, VP of Innovation at Territory Global and a masterful storyteller, delve into the conc...2021-06-1542 minGTM Made Simple877. Innovation and Erasing Fear with Natalie BornInvesting in innovation is crucial for success, especially in today’s world. But fear can hold back even the boldest leaders. People today are burned out, zoomed out, and tired - but this is the perfect time to transform your business and leverage design thinking, rooted in the idea of putting the customer in the center of everything. Internal customers are just as vitally important. In this episode, Sangram Vajre, author and trailblazer, and Natalie Born, VP of Innovation at Territory Global and a masterful storyteller, delve into the conc...2021-06-1542 minGTM Made Simple872. Top 3 Best-Performing ABM Strategies w/ Daniel EnglebretsonI (Sangram) put up a poll on LinkedIn.What, I asked, is your top ABM strategy?Almost 1,000 people responded. The results:
Demand gen - 60%
Velocity - 17%
Expansion - 14%
Retention - 9% (this one shocked me)
I wanted to talk to someone about these and get insights into what I uncovered.In this episode, Daniel Englebretson, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (Sangram) to discuss the 3 must-know, best-performing ABM strategies:2021-06-0755 minGTM Made Simple861. Finish the RaceWhen writing a book, it can be easy to doubt yourself after you’ve collected your research and perspectives from others. Sangram Vajre, host of the FlipMyFunnel podcast, shares his advice on second-guessing yourself:
Gather all your research and perspectives
Trust that your opinion matters most now
Ignore any self-doubt and finish strong
2021-05-2104 minGTM Made Simple861. Finish the RaceWhen writing a book, it can be easy to doubt yourself after you’ve collected your research and perspectives from others. Sangram Vajre, host of the FlipMyFunnel podcast, shares his advice on second-guessing yourself:
Gather all your research and perspectives
Trust that your opinion matters most now
Ignore any self-doubt and finish strong
2021-05-2104 minGTM Made Simple836. Intentional Time Management: It’s More Important than you ThinkWelcome to week 7 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m sharing the triumphs and the struggles of writing my next book. Last week, I shared about hitting a wall. That it was a tough week, but that I was determined to keep going. This week, I cover:
The biggest challenge you will face when writing a book
Why you need to MAKE time, not FIND time
Why I’m not maki...2021-04-2003 minGTM Made Simple836. Intentional Time Management: It’s More Important than you ThinkWelcome to week 7 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m sharing the triumphs and the struggles of writing my next book. Last week, I shared about hitting a wall. That it was a tough week, but that I was determined to keep going. This week, I cover:
The biggest challenge you will face when writing a book
Why you need to MAKE time, not FIND time
Why I’m not maki...2021-04-2003 minGTM Made Simple816. How the Right Questions Can Lead to Light Bulb MomentsWelcome to week 3 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big things I’ve worked on and my progress for that week. Last week, I talked about the specifics of the different publishing methods, and the pros and cons of each. This week, I cover:
The key role that I had been missing in planning out my interviews for this book
Ways to keep my information organize...2021-03-1904 minGTM Made Simple816. How the Right Questions Can Lead to Light Bulb MomentsWelcome to week 3 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big things I’ve worked on and my progress for that week. Last week, I talked about the specifics of the different publishing methods, and the pros and cons of each. This week, I cover:
The key role that I had been missing in planning out my interviews for this book
Ways to keep my information organize...2021-03-1904 minGTM Made Simple811. Choosing a Publishing Method: It’s More Important Than You ThinkLast week I kicked off a new podcast series on book writing with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big things I’ve worked on and my progress for that week.Last week I talked about why the title doesn’t matter, what the big idea is, and why questions are more important than answers. This week, I cover:
Why I’m not going to use a traditional publishing method (unless somebody gives me a million dollars.)
The benefits of a niche, m...2021-03-1904 minGTM Made Simple811. Choosing a Publishing Method: It’s More Important Than You ThinkLast week I kicked off a new podcast series on book writing with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big things I’ve worked on and my progress for that week.Last week I talked about why the title doesn’t matter, what the big idea is, and why questions are more important than answers. This week, I cover:
Why I’m not going to use a traditional publishing method (unless somebody gives me a million dollars.)
The benefits of a niche, m...2021-03-1904 minGTM Made Simple806. The Title Doesn’t Matter. The Idea Does.I’m getting started on my 3rd book — and this time, I’m not going to get hung up on the title. Because I have something more important. I have a big idea.This is the official kickoff of my podcast series on book writing with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big things I’ve worked on and my progress for that week. 2021-03-0804 minGTM Made Simple806. The Title Doesn’t Matter. The Idea Does.I’m getting started on my 3rd book — and this time, I’m not going to get hung up on the title. Because I have something more important. I have a big idea.This is the official kickoff of my podcast series on book writing with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big things I’ve worked on and my progress for that week. 2021-03-0804 minGTM Made Simple794. Top 3 Best-performing ABM Strategies with Daniel EnglebretsonI (Sangram) put up a poll on LinkedIn.What, I asked, is your top ABM strategy?Almost 1,000 people responded. The results:
Demand gen - 60%
Velocity - 17%
Expansion - 14%
Retention - 9% (this one shocked me)
I wanted to talk to someone about these and get insights into what I uncovered.In this episode, Daniel Englebretson, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (Sangram) to discuss the 3 must-know, best-performing ABM strategies.2021-02-1654 minGTM Made Simple769. Why Passion Trumps ResumeIs it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition?
Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.”2021-01-0504 minGTM Made Simple769. Why Passion Trumps ResumeIs it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition?
Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.”2021-01-0504 minGTM Made Simple764. Joy is Forever; Happiness is TemporaryMost of us chase temporary happiness, when we should be chasing everlasting joy.
What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast.
Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our focus from temporary happiness to a feeling that can’t be taken away.2020-12-2905 minGTM Made Simple763. How to Lead Like a Modern CMOSo, you want to be a CMO, but don’t know where to start?
Then you need to know your customer like they were part of your family.
And that means actually talking to them.
In this Takeover episode, host Sanjana Murali from Hippo Video speaks with me, Sangram Vajre, Chief Evangelist and Co-Founder at Terminus about ABM and what it takes to be a CMO.2020-12-291h 02GTM Made Simple763. How to Lead Like a Modern CMOSo, you want to be a CMO, but don’t know where to start?
Then you need to know your customer like they were part of your family.
And that means actually talking to them.
In this Takeover episode, host Sanjana Murali from Hippo Video speaks with me, Sangram Vajre, Chief Evangelist and Co-Founder at Terminus about ABM and what it takes to be a CMO.2020-12-291h 02
GTM Made Simple738. 10 Rules for Creating Category & CommunityIf you want to succeed in providing an amazing customer experience… You need to build 2 things first. Category and community. In this Takeover episode, we’re getting a bit meta: Host Ethan Beute speaks with none other than me, Sangram Vajre, Chief Evangelist at Terminus. 2020-11-1243 minGTM Made Simple738. 10 Rules for Creating Category & CommunityIf you want to succeed in providing an amazing customer experience… You need to build 2 things first. Category and community. In this Takeover episode, we’re getting a bit meta: Host Ethan Beute speaks with none other than me, Sangram Vajre, Chief Evangelist at Terminus. 2020-11-1243 min
GTM Made Simple709. What It Takes to Write a BookYou don’t have to be a writer to write a book. Do you have something to say? Are you knowledgeable on a certain topic that the majority of the world may not be? Then maybe you should write a book. David Lewis (DemandGen) and Sangram Vajre (Terminus) each wrote a book to create credibility in their space, and it was a game changer for their business. They gathered their insight, personal experiences, and all the content they’d already created in the past and built their books. Then they let editors do the rest. ...2020-10-0230 minGTM Made Simple709. What It Takes to Write a BookYou don’t have to be a writer to write a book. Do you have something to say? Are you knowledgeable on a certain topic that the majority of the world may not be? Then maybe you should write a book. David Lewis (DemandGen) and Sangram Vajre (Terminus) each wrote a book to create credibility in their space, and it was a game changer for their business. They gathered their insight, personal experiences, and all the content they’d already created in the past and built their books. Then they let editors do the rest. ...2020-10-0230 min
GTM Made Simple693. Why Terminus Embraces Their CompetitorsThe script has flipped. Embracing the competition? Aren’t we supposed to hate each other? Not according to #FlipMyFunnel founder and host, our very own Sangram Vajre. He emphasizes the power of bringing competitors together to cultivate growth. FMF guest-host John Rougeux swaps spots with Sangram in this topsy-turvy #TakeoverTuesday episode. We learn about category creation versus category leadership, the advantage in building a community, having passion for the problem instead of the product, and more. John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B sta...2020-09-1532 minGTM Made Simple693. Why Terminus Embraces Their CompetitorsThe script has flipped. Embracing the competition? Aren’t we supposed to hate each other? Not according to #FlipMyFunnel founder and host, our very own Sangram Vajre. He emphasizes the power of bringing competitors together to cultivate growth. FMF guest-host John Rougeux swaps spots with Sangram in this topsy-turvy #TakeoverTuesday episode. We learn about category creation versus category leadership, the advantage in building a community, having passion for the problem instead of the product, and more. John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B sta...2020-09-1532 min
GTM Made Simple593. How to Practice ABM Using the TEAM FrameworkWe have a surprise for you: Instead of our host, Sangram, interviewing someone, he was actually interviewed for a webinar called the 4 Steps to ABM Success. Sangram, and the webinar hosts, David Garrow and Justin Kitagawa, discussed the 4-step ABM process called TEAM. And we brought you all the highlights right here. The webinar was hosted by David Garrow, the Technology Content Strategist for HG DATA and Justin Kitagawa, Sr. Director of Product Marketing & Operations at HG DATA. ------ Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a...2020-04-241h 02GTM Made Simple593. How to Practice ABM Using the TEAM FrameworkWe have a surprise for you: Instead of our host, Sangram, interviewing someone, he was actually interviewed for a webinar called the 4 Steps to ABM Success. Sangram, and the webinar hosts, David Garrow and Justin Kitagawa, discussed the 4-step ABM process called TEAM. And we brought you all the highlights right here. The webinar was hosted by David Garrow, the Technology Content Strategist for HG DATA and Justin Kitagawa, Sr. Director of Product Marketing & Operations at HG DATA. ------ Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a...2020-04-241h 02
GTM Made Simple571. The Keys to Becoming A Great EvangelistAs you know, on Tuesdays we have been doing our Takeover series. For this series, Ethan Beute has been hosting awesome interviews, all focused on this idea of evangelism. Well, for today’s episode of the Flip My Funnel podcast, we thought we’d shake things up a bit. Our guest's host today is... me, Sangram. That’s right. Today, I’m a guest on my own podcast! On today’s show, Ethan and I talked about what makes a great evangelist. -------------------------- Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for...2020-03-2420 min
GTM Made Simple566. When Do You Need a Chief Evangelist?Tech evangelists have been with us since the beginning of the Macintosh operating system. While the evangelist title is undeniably cool, when is it necessary for your company to deploy one and whom should it be? We sat down with Dan Steinman, co-author of the book Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue and Chief Evangelist for Gainsight, a customer success company which helps businesses secure and surpass their customers' desired outcomes and deliver consistently amazing experiences. Here’s what we’re unpacking today: Stepping stones...2020-03-1725 min
GTM Made Simple553. How to Measure ABM Success w/ Masha FinkelsteinHave you struggled to measure ABM success with your sales and marketing teams? Have you struggled to understand the concept of ABM? Both of those are very different questions. In this episode, Masha and Sangram discuss the solutions to both. ------ Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.2020-02-2720 min
GTM Made Simple544. How to Scale Content Marketing for an ABM StrategyNot all accounts are created equal. If you really want to scale content marketing, you have to start treating your accounts differently. In this episode, Sangram and Kaitlin discuss a blog post from B2B marketing leader Cynthia Stephens about how to scale content marketing for an ABM strategy. ----- Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.2020-02-1410 min
GTM Made Simple499. 5 Ways to Be Productive as a Travel WarriorRecently, Sangram’s greatest productivity has come from his business travel, which is great because he’s been on the road a ton this year. He’s traveled for 29 events, and also recorded for 42 podcasts other than our own daily podcast It’s been a whirlwind! And, traveling wasn’t always so productive and energizing for him: At the beginning of this year when his travel really started to get intense, it was putting a fairly large strain on him. Knowing he had several more months of crazy travel, he made some dramatic changes. Now travel ene...2019-12-0512 min
GTM Made Simple440: Moments Matter, Experience Gathers, Everything Else ScattersA little poetic spin on this week’s #BigIdeaFriday: Moments matter, experience gathers, everything else scatters. This episode of the #FlipMyFunnel podcast, Sangram dives into how you can create meaningful moments for your B2B customers. He uses examples from hospitality to show how the B2C world often really gets it right, and we could all learn a thing or two from magical moments and experiences (like Magic Castle’s poolside popsicle delivery service!). Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of S...2019-11-0407 min
GTM Made Simple453: Sangram Vajre LIVE from INBOUND 2019You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go. The only thing? Your C-suite isn’t convinced. How do you respectfully communicate to the C-suite that ABM is the answer? Live from INBOUND 2019, Sangram outlines the methods B2B sellers and marketers can use to convince upper management to take a chance on ABM. In this episode, Sangram covers: Finding the right ABM accounts Aligning sales and marketing Running an experiment...2019-11-0440 minGTM Made Simple453: Sangram Vajre LIVE from INBOUND 2019You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go. The only thing? Your C-suite isn’t convinced. How do you respectfully communicate to the C-suite that ABM is the answer? Live from INBOUND 2019, Sangram outlines the methods B2B sellers and marketers can use to convince upper management to take a chance on ABM. In this episode, Sangram covers: Finding the right ABM accounts Aligning sales and marketing Running an experiment...2019-11-0440 min
GTM Made Simple468: Why Every Person Needs a Big Rock to MoveCo-hosted by both Sangram and James Carbary, this episode tackles “big rocks, rolling thunder, and small wins.” Sangram shares his secrets what it takes to continually motivate your team with the right amount of challenge, tempered by celebrating milestones along the way. Sangram pulled out some lessons from NFL player Reggie Rivers as well and shared what he’s learned about comparing your business environment to an athletic event. Don’t miss this second take on forcing function, and how it creates the team mentality that delivers results. (If you missed the first...2019-11-0412 minGTM Made Simple468: Why Every Person Needs a Big Rock to MoveCo-hosted by both Sangram and James Carbary, this episode tackles “big rocks, rolling thunder, and small wins.” Sangram shares his secrets what it takes to continually motivate your team with the right amount of challenge, tempered by celebrating milestones along the way. Sangram pulled out some lessons from NFL player Reggie Rivers as well and shared what he’s learned about comparing your business environment to an athletic event. Don’t miss this second take on forcing function, and how it creates the team mentality that delivers results. (If you missed the first...2019-11-0412 min
GTM Made Simple463: How to Deliver a TED Talk (or Any Important Talk) w/ James CarbaryDelivering a talk is a critical skill whether you are speaking to an intimate gathering in the boardroom or a crowd of thousands for a keynote. The advent of TED Talks has helped shape the public's expectations for what a meaningful address actually sounds like. Many business professionals, however, struggle with this new style of public speaking. On the #FlipMyFunnel podcast, Sangram Vajre and James Carbary discuss the book How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremy Donovan. They consider Donovan's five major major components to delivering a top...2019-11-0423 min
GTM Made Simple460: Rewriting History By Reframing The ProblemIt’s another episode of Sangram’s Big Idea Friday. In this episode of the Flip My Funnel podcast Sangram talks about how to rewrite history. You can rewrite history if you can reframe the problem. We’re all really good at excuses. We constantly come up with lies that we tell ourselves for why we can't do something. But there's an alternative: reframe the problem. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangr...2019-11-0407 minGTM Made Simple463: How to Deliver a TED Talk (or Any Important Talk) w/ James CarbaryDelivering a talk is a critical skill whether you are speaking to an intimate gathering in the boardroom or a crowd of thousands for a keynote. The advent of TED Talks has helped shape the public's expectations for what a meaningful address actually sounds like. Many business professionals, however, struggle with this new style of public speaking. On the #FlipMyFunnel podcast, Sangram Vajre and James Carbary discuss the book How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremy Donovan. They consider Donovan's five major major components to delivering a top...2019-11-0423 minGTM Made Simple460: Rewriting History By Reframing The ProblemIt’s another episode of Sangram’s Big Idea Friday. In this episode of the Flip My Funnel podcast Sangram talks about how to rewrite history. You can rewrite history if you can reframe the problem. We’re all really good at excuses. We constantly come up with lies that we tell ourselves for why we can't do something. But there's an alternative: reframe the problem. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangr...2019-11-0407 min
GTM Made Simple429: Why Terminus Embraces Their Competitors w/ Sangram Vajre`The script has flipped. Embracing the competition? Aren’t we supposed to hate each other? Not according to #FlipMyFunnel founder and host, our very own Sangram Vajre. He emphasizes the power of bringing competitors together to cultivate growth. FMF guest-host John Rougeux swaps spots with Sangram in this topsy-turvy #TakeoverTuesday episode. We learn about category creation versus category leadership, the advantage in building a community, having passion for the problem instead of the product, and more. John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B sta...2019-08-3032 minGTM Made Simple429: Why Terminus Embraces Their Competitors w/ Sangram Vajre`The script has flipped. Embracing the competition? Aren’t we supposed to hate each other? Not according to #FlipMyFunnel founder and host, our very own Sangram Vajre. He emphasizes the power of bringing competitors together to cultivate growth. FMF guest-host John Rougeux swaps spots with Sangram in this topsy-turvy #TakeoverTuesday episode. We learn about category creation versus category leadership, the advantage in building a community, having passion for the problem instead of the product, and more. John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B sta...2019-08-3032 min
GTM Made Simple8: Are You a Manager or a Leader? 5 Areas to Examine w/ Sangram VajreAre you a manager or a leader? These five assessments will tell you.2019-08-2714 min
GTM Made Simple98: The 22 Immutable Laws of Marketing: A Breakdown from SangramDespite being a mere two hour read, The 22 Immutable Laws of Marketing provides immense clarity. Detailed amongst the 22 immutable laws, reside lifelong lessons that are extremely relevant to people in Marketing and Sales; as well as if you’re someone who's building a leadership team, a company and you’re grappling with associated challenges. While most people and organizations are focused on pursuing the trends and changes occurring throughout the world’s markets, this book instead makes a brilliant case as to why we should stay grounded in what’s not changing. In other words, the 22 i...2019-08-2717 min
GTM Made Simple195: What It Takes To Write A Book w/ David LewisYou don’t have to be a writer to write a book. Do you have something to say? Are you knowledgeable on a certain topic that the majority of the world may not be? Then maybe you should write a book. David Lewis (DemandGen) and Sangram Vajre (Terminus) each wrote a book to create credibility in their space, and it was a game changer for their business. They gathered their insight, personal experiences, and all the content they’d already created in the past and built their books. Then they let editors do the rest. 2019-08-2730 min
GTM Made Simple203: How to Deliver a TED Talk (or Any Important Talk)Delivering a talk is a critical skill whether you are speaking to an intimate gathering in the boardroom or a crowd of thousands for a keynote. The advent of TED Talks has helped shape the public's expectations for what a meaningful address actually sounds like. Many business professionals, however, struggle with this new style of public speaking. On the #FlipMyFunnel podcast, Sangram Vajre and James Carbary discuss the book How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremy Donovan. They consider Donovan's five major major components to delivering a top-shelf speech...2019-08-2723 minGTM Made Simple203: How to Deliver a TED Talk (or Any Important Talk)Delivering a talk is a critical skill whether you are speaking to an intimate gathering in the boardroom or a crowd of thousands for a keynote. The advent of TED Talks has helped shape the public's expectations for what a meaningful address actually sounds like. Many business professionals, however, struggle with this new style of public speaking. On the #FlipMyFunnel podcast, Sangram Vajre and James Carbary discuss the book How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremy Donovan. They consider Donovan's five major major components to delivering a top-shelf speech...2019-08-2723 minGTM Made Simple8: Are You a Manager or a Leader? 5 Areas to Examine w/ Sangram VajreAre you a manager or a leader? These five assessments will tell you.2019-08-2714 minGTM Made Simple98: The 22 Immutable Laws of Marketing: A Breakdown from SangramDespite being a mere two hour read, The 22 Immutable Laws of Marketing provides immense clarity. Detailed amongst the 22 immutable laws, reside lifelong lessons that are extremely relevant to people in Marketing and Sales; as well as if you’re someone who's building a leadership team, a company and you’re grappling with associated challenges. While most people and organizations are focused on pursuing the trends and changes occurring throughout the world’s markets, this book instead makes a brilliant case as to why we should stay grounded in what’s not changing. In other words, the 22 i...2019-08-2717 min
GTM Made Simple117: Transitioning From CMO to CEO w/ Mark StouseMaking the leap from CMO to CEO takes you from a position requiring deep, specific knowledge to one that needs a broad perspective. How can professionals position themselves to transition and grow throughout their careers? In this one Sangram interviews Mark Stouse, now CEO at Proof Analytics and former CMO at Honeywell. Mark is a marketer through and through, and notably, he's the first State Department speaker we've ever hosted on the podcast. Mark transitioned from his long-time career in marketing to become a CEO. He came on the show to talk about that change...2019-08-2720 min
GTM Made Simple157: Don’t Be a Commodity. Be a Brand Worth Loving. w/ Ben BakerPurpose of episode: Without a community, you’re just a commodity. Mission: Ben did a personal brand exercise with Sangram consulting him on: What he is good at Where he has room to improve All based on the honest feedback he’s gathered, throughout their online friendship. With Sangram as the anecdote, we learn how the power of storytelling and personal branding can build a community, allowing you to become a leader of your industry and increase sales!2019-08-2723 minGTM Made Simple195: What It Takes To Write A Book w/ David LewisYou don’t have to be a writer to write a book. Do you have something to say? Are you knowledgeable on a certain topic that the majority of the world may not be? Then maybe you should write a book. David Lewis (DemandGen) and Sangram Vajre (Terminus) each wrote a book to create credibility in their space, and it was a game changer for their business. They gathered their insight, personal experiences, and all the content they’d already created in the past and built their books. Then they let editors do the rest. 2019-08-2730 min
GTM Made Simple33: How Being an Immigrant Shaped My SuccessBeing an immigrant has been a tremendous advantage for Sangram. As he explains in this one, being an immigrant means he had to be self-reliant. It means he had nothing to fall back on. Not parents, not friends, not anyone. Listen in to hear more of Sangram's immigrant journey.2019-08-2709 min
GTM Made Simple213: 5 Things We Learned From HYPERGROWTHWe love conferences and events at #FlipMyFunnel. They’re incredible places to hear from the best leaders in the industry, network and build lifelong relationships, and get inspired on the next big thing. But, let’s be honest, we can’t attend them all, especially when you’re don’t live in a big, urban city. James and Sangram recently attended HYPERGROWTH in Boston. They brought home so much inspiration on how to take events to the next level and felt compelled to share with those who couldn't attend. James and Sangram see HYPERGROWTH as the new pla...2019-08-2718 min
GTM Made Simple334: How to Practice ABM Using the TEAM FrameworkWe have a surprise for you: Instead of our host, Sangram, interviewing someone, he was actually interviewed for a webinar called the 4 Steps to ABM Success. Sangram, and the webinar hosts, David Guerra and Justin Kitagawa, discussed the 4-step ABM process called TEAM. And we brought you all the highlights right here. The webinar was hosted by David Guerra, the Technology Content Strategist for HG DATA and Justin Kitagawa, Sr. Director of Product Marketing & Operations at HG DATA. 2019-08-271h 02
GTM Made Simple318: Flashback - How to Deliver a TED Talk (or Any Important Talk) w/ James Carbary & SangramDelivering a talk is a critical skill whether you are speaking to an intimate gathering in the boardroom or a crowd of thousands for a keynote. The advent of TED Talks has helped shape the public's expectations for what a meaningful address actually sounds like. Many business professionals, however, struggle with this new style of public speaking. On the #FlipMyFunnel podcast, Sangram Vajre and James Carbary discuss the book How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremy Donovan. They consider Donovan's five major major components to delivering a top-shelf speech...2019-08-2723 min
GTM Made Simple268: Jeff Bezos & His Philosophy on the Employee as an Owner Mission, People, & Culture: They form what Sangram calls the magic triangle. Every company has to address these 3 issues, and few address them quite like Amazon. Dive into our third installment of a 4-part series on Jeff Bezos’ shareholder letters. Co-hosts James Carbary and Sangram discuss how Jeff Bezos thinks and acts differently within Amazon. Sangram spent the holidays pouring over a mound of letters Jeff has sent to his shareholders every year, and this week Sangram continues to deliver insights he’s discovered from those letters. (You can find them all here.) If...2019-08-2714 min
GTM Made Simple270: Passion Trumps ResumeIs it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition? Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.” “Passion is something that can cut through fear and create love for who we are and what we do. It’s an important idea for anyone who’s in any kind of leadership role that requires cross-functional support or buy-in. It’s about making...2019-08-2704 min
GTM Made Simple228: Why Every Person Needs a Big Rock to Move w/ Sangram & James CarbaryA few weeks ago, we did an episode about forcing functions. The LinkedIn messages, emails, and comments just keep rolling in, so we had to revisit this topic. Co-hosted by both Sangram and James Carbary, this episode tackles “big rocks, rolling thunder, and small wins.” Sangram shares his secrets what it takes to continually motivate your team with the right amount of challenge, tempered by celebrating milestones along the way. Sangram pulled out some lessons from NFL player Reggie Rivers as well and shared what he’s learned about comparing your business environment to an athlet...2019-08-2712 min
GTM Made Simple317: What Makes A Great Evangelist w/ Ethan Beute & SangramAs you know, on Tuesdays we have been doing our Takeover series. For this series, Ethan Beute has been hosting awesome interviews, all focused on this idea of evangelism. Well, for today’s episode of the Flip My Funnel podcast, we thought we’d shake things up a bit. Our guests host today is...me, Sangram. That’s right. Today, I’m a guest on my own podcast! On today’s show, Ethan and I talked about what makes a great evangelist.2019-08-2720 min
GTM Made Simple283: How Salesforce Succeeded Turning Tactics Into Strategy#FlipMyFunnel host Sangram Vajre and Sweet Fish Media Founder James Carbary discuss the insights from Marc Benioff’s book Behind The Cloud. They focused on one crucial quotation: "One idea alone is a tactic, but if it is executed in a number of different ways, it becomes a great strategy." --Marc Benioff2019-08-2715 minGTM Made Simple228: Why Every Person Needs a Big Rock to Move w/ Sangram & James CarbaryA few weeks ago, we did an episode about forcing functions. The LinkedIn messages, emails, and comments just keep rolling in, so we had to revisit this topic. Co-hosted by both Sangram and James Carbary, this episode tackles “big rocks, rolling thunder, and small wins.” Sangram shares his secrets what it takes to continually motivate your team with the right amount of challenge, tempered by celebrating milestones along the way. Sangram pulled out some lessons from NFL player Reggie Rivers as well and shared what he’s learned about comparing your business environment to an athlet...2019-08-2712 minGTM Made Simple270: Passion Trumps ResumeIs it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition? Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.” “Passion is something that can cut through fear and create love for who we are and what we do. It’s an important idea for anyone who’s in any kind of leadership role that requires cross-functional support or buy-in. It’s about making...2019-08-2704 minGTM Made Simple268: Jeff Bezos & His Philosophy on the Employee as an Owner Mission, People, & Culture: They form what Sangram calls the magic triangle. Every company has to address these 3 issues, and few address them quite like Amazon. Dive into our third installment of a 4-part series on Jeff Bezos’ shareholder letters. Co-hosts James Carbary and Sangram discuss how Jeff Bezos thinks and acts differently within Amazon. Sangram spent the holidays pouring over a mound of letters Jeff has sent to his shareholders every year, and this week Sangram continues to deliver insights he’s discovered from those letters. (You can find them all here.) If...2019-08-2714 minGTM Made Simple283: How Salesforce Succeeded Turning Tactics Into Strategy#FlipMyFunnel host Sangram Vajre and Sweet Fish Media Founder James Carbary discuss the insights from Marc Benioff’s book Behind The Cloud. They focused on one crucial quotation: "One idea alone is a tactic, but if it is executed in a number of different ways, it becomes a great strategy." --Marc Benioff2019-08-2715 minGTM Made Simple317: What Makes A Great Evangelist w/ Ethan Beute & SangramAs you know, on Tuesdays we have been doing our Takeover series. For this series, Ethan Beute has been hosting awesome interviews, all focused on this idea of evangelism. Well, for today’s episode of the Flip My Funnel podcast, we thought we’d shake things up a bit. Our guests host today is...me, Sangram. That’s right. Today, I’m a guest on my own podcast! On today’s show, Ethan and I talked about what makes a great evangelist.2019-08-2720 min
GTM Made Simple315: Rewriting History By Reframing The ProblemIt’s another episode of Sangram’s Big Idea Friday. In this episode of the Flip My Funnel podcast Sangram talks about how to rewrite history. You can rewrite history if you can reframe the problem. We’re all really good at excuses. We constantly come up with lies that we tell ourselves for why we can't do something. But there's an alternative: reframe the problem.2019-08-2707 minGTM Made Simple318: Flashback - How to Deliver a TED Talk (or Any Important Talk) w/ James Carbary & SangramDelivering a talk is a critical skill whether you are speaking to an intimate gathering in the boardroom or a crowd of thousands for a keynote. The advent of TED Talks has helped shape the public's expectations for what a meaningful address actually sounds like. Many business professionals, however, struggle with this new style of public speaking. On the #FlipMyFunnel podcast, Sangram Vajre and James Carbary discuss the book How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremy Donovan. They consider Donovan's five major major components to delivering a top-shelf speech...2019-08-2723 min
GTM Made Simple327: How to Build the World’s Best Team w/ Jeff PerkinsRetention and talent acquisition take up a lot of bandwidth in conversations today. So Sangram sat down with a real pro, Jeff Perkins, to ask him how he constantly adds to his rockstar marketing team. Jeff is the CMO at ParkMobile in Atlanta. Before that, he was CMO at QASymphony, VP of Marketing & Inbound Sales at PGi, a director at AutoTrader.com, … and the list goes on. He’s hired a lot of people, he always seems to be in the know about who to hire. (Sangram even gets consistent emails from him about recruitment.) So...2019-08-2728 min
GTM Made Simple335: Flashback - Joy Is Forever; Happiness Is Temporary Most of us chase temporary happiness, when we should be chasing everlasting joy. What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast. Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our focus from temporary happiness to a feeling that can’t be taken away.2019-08-2705 min
GTM Made Simple353: Flashback - Why Every Person Needs a Big Rock to MoveAwhile ago, we did an episode about forcing functions. The LinkedIn messages, emails, and comments just kept rolling in, so we had to revisit this topic. Co-hosted by both Sangram and James Carbary, this episode tackles “big rocks, rolling thunder, and small wins.” Sangram shares his secrets on what it takes to continually motivate your team with the right amount of challenge, tempered by celebrating milestones along the way. Sangram pulled out some lessons from NFL player Reggie Rivers as well and shared what he’s learned about comparing your business environment to an athletic event...2019-08-2712 min
GTM Made Simple368: Sangram’s Thoughts on FatherhoodSangram’s not only a great leader of the fastest-growing ABM company, but he’s also a thoughtful parent. Recently, he was invited on the Dad the Best I Can Show to discuss parenting and growing up in India, and answer some rapid-fire personal questions. We took that interview and turned it into a #FlipMyFunnel podcast. Sangram dives deep into his childhood, and what it was like growing up in a joint family house with 15 people. He also discusses life lessons he learned from his parents, and what he hopes to pass on. Whet...2019-08-2734 min
GTM Made Simple415: Joy Is Forever; Happiness Is TemporaryMost of us chase temporary happiness, when we should be chasing everlasting joy. What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast. Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our focus from temporary happiness to a feeling that can’t be taken away. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as...2019-08-2705 min
GTM Made Simple420: Passion Trumps Resume Is it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition? Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.” “Passion is something that can cut through fear and create love for who we are and what we do. It’s an important idea for anyone who’s in any kind of leadership role that requires cross-functional support or buy-in. It’s about making...2019-08-2704 minGTM Made Simple353: Flashback - Why Every Person Needs a Big Rock to MoveAwhile ago, we did an episode about forcing functions. The LinkedIn messages, emails, and comments just kept rolling in, so we had to revisit this topic. Co-hosted by both Sangram and James Carbary, this episode tackles “big rocks, rolling thunder, and small wins.” Sangram shares his secrets on what it takes to continually motivate your team with the right amount of challenge, tempered by celebrating milestones along the way. Sangram pulled out some lessons from NFL player Reggie Rivers as well and shared what he’s learned about comparing your business environment to an athletic event...2019-08-2712 minGTM Made Simple368: Sangram’s Thoughts on FatherhoodSangram’s not only a great leader of the fastest-growing ABM company, but he’s also a thoughtful parent. Recently, he was invited on the Dad the Best I Can Show to discuss parenting and growing up in India, and answer some rapid-fire personal questions. We took that interview and turned it into a #FlipMyFunnel podcast. Sangram dives deep into his childhood, and what it was like growing up in a joint family house with 15 people. He also discusses life lessons he learned from his parents, and what he hopes to pass on. Whet...2019-08-2734 minGTM Made Simple415: Joy Is Forever; Happiness Is TemporaryMost of us chase temporary happiness, when we should be chasing everlasting joy. What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast. Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our focus from temporary happiness to a feeling that can’t be taken away. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as...2019-08-2705 minGTM Made Simple420: Passion Trumps Resume Is it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition? Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.” “Passion is something that can cut through fear and create love for who we are and what we do. It’s an important idea for anyone who’s in any kind of leadership role that requires cross-functional support or buy-in. It’s about making...2019-08-2704 min