Shows
America the Beautiful GameMatchday 18 - Sanjit Atwal, data-led sports marketing expert and co-founder of HalfspaceStatistics, data and innovation in sport.We talk to Sanjit Atwal, the co-founder of award-winning agency Halfspace.We discuss data-led marketing in sport, how far behind the industry is compared to e-commerce and how he is trying to change that.Sanjit defines a 'sports fan', the importance of authentic sponsorships and the growth opportunities for both brands and rights holders.We discuss the future of partnerships, the importance of data and building a sports business.An insightful discussion about fans, data and growing sports properties and brands.We even discuss my hometown club...
2021-09-1534 min
Halftime SnacksSanjit Atwal: A Masterclass on Sports MarketingThis Halftime Snack features Sanjit Atwal — former co-founder of Squawka (one of the fastest-growing digital media & entertainment businesses in football).Sanjit is an award-winning innovator whose background is packed with experiences in technology, sports, and marketing.Currently, Sanjit runs Halfspace – a marketing agency with clients in sports and entertainment that uncovers the hidden signals behind your audience and delivers the engagement needed for growth.We discussed product vs. distribution, the advertising industry, lessons from building, running, and selling Squawka, sports marketing, entrepreneurship, content, and more.Come snack with us!Chec...
2021-07-0636 min
Campbell's FootballsSanjit AtwalThe co-founder of Half Space SE Sports and Entertainment Agency Sanjit Atwal joins me for this episode of Campbell's Footballs to discuss his journey in football. We look into Sanjit's involvement in marketing, media and design over the course of his time at Squawka and helping out with other major football and sports organisations. Tune in for Sanjit's influence by Steve McManaman and Pele.
In association with Toby Johnson Music and Rory Hope Music.
2020-05-0455 min
Squawka Predictor"Thiago is the embodiment of both Brazilian and Spanish football"It's Friday and Nic English is joined by Oli Young-Myles, Greg Lea from FourFourTwo and Sanjit Atwal to pick apart Arsene Wenger's situation at Arsenal, all the big European action and preview the upcoming FA Cup ties.
2017-02-1745 min
Squawka PredictorFootball IQ Predictions - What will happen in football in 2017?Football IQ head honcho George Elek is joined by Adam Cheng, Sanjit Atwal and John Burn-Murdoch from the Financial Times to have a stab and using their tactical brains, analytics and models to predict what will happen in 2017 in football.
2016-12-2153 min
Squawka Predictor"Ironically, Klopp has instilled the character Rodgers never could" - 12 Months of Jurgen Klopp at AnfieldIt's one year since Jurgen Klopp took over Liverpool Football Club and Greg Johnson is joined by Amar Singh, Sanjit Atwal and James McManus to assess his first 12 months in charge.
2016-10-0745 min