Shows
That Will Nevr Work PodcastS6|G16 Your Story, Your Power- Sara Lohse on Standing Out in a Noisy WorldIn this captivating episode of That Will Nevr Work, Maurice Chism is joined by branding expert and storytelling strategist Sara Lohse to talk about a powerful truth:Your story is your superpower—and it’s the key to thought leadership.Sara breaks down what many aspiring experts overlook: it’s not just what you know, but how you share it that builds trust and influence. Whether you're trying to grow your brand, book stages, or lead a movement, storytelling isn’t fluff—it’s the foundation.Together, Maurice and Sara explore how to craft stories that connect...2025-05-2332 min
BrandedBrand Hijacking: Missteps, Alignments, and Unintented Associations with Our BrandsWelcome back to Branded: your comprehensive guide to creative branding.Today, we dive into the world of brand hijacking, a phenomenon where brands encounter unexpected public perceptions or shifts that either propel them forward or challenge their core values. We'll share a real-time story involving Larry's own experience with this topic and explore other well-known brands that have faced similar situations.Larry opens up about a personal situation where his iconic red hat was mistaken for a political symbol, leading to misjudgments about his values. As we investigate further, we find a pattern of brands...2025-04-1523 min
BrandedDIY Book Publishing: Mastering the Process Without Breaking the BankWelcome back to Branded: your comprehensive guide to creative branding.In this episode, we dive into the fascinating process of writing and self-publishing a book. Both of us have embarked on our own book-writing journeys, and we’re eager to share our unique experiences and the tools that have made it possible. Our discussion ranges from utilizing AI like ChatGPT and other technological aids, to overcoming the challenges like imposter syndrome. With the recent news of 'Branded' becoming an LLC (now celebrating our first anniversary!) we touch on the dual ownership dynamics and the balance of maintaining ou...2025-03-1826 min
BrandedFrom Soap Operas to AI: Daniel Goddard's Journey in Branding and NetworkingWelcome back to Branded: your comprehensive guide to creative branding.In today’s episode, Sara fumbled her way through a conversation with Daniel Goddard, a former actor known from his roles in shows like "Beastmaster" and "The Young and the Restless." Daniel has since transitioned into the digital marketing realm and now focuses on developing AI networking applications. We journey through Daniel’s fascinating career transformation from acting to becoming an entrepreneur in the tech space, and how he leverages his past experiences in branding himself as an actor to now aiding others in building their brands.2025-03-1144 min
BrandedFormer Disney Channel Actor on Authenticity in Storytelling and Brand BuildingWelcome back to Branded: your comprehensive guide to creative branding.
In this episode, we're excited to welcome Will Greenblatt, a recovering child actor from Disney Channel turned entrepreneur, public speaking coach, and creative powerhouse. Starting his acting journey at just seven years old, Will has leveraged his experiences in acting, teaching, and entrepreneurship to co-found the OutLoud Speaker School, focusing on enhancing public speaking skills for executives and entrepreneurs.
Today, we dive into Will's fascinating journey from the world of acting to the realm of branding and teaching. We explore the duality of personas, authenticity in branding, and the significance...2025-02-2538 min
BrandedLinkedIn Personal Branding and Engagement Tips with Melissa CohenWelcome back to Branded: your comprehensive guide to creative branding.
In this episode, we dive into the power of LinkedIn and uncover how it's not just a platform for job seekers but a dynamic social media network ideal for branding. We're joined by Melissa Cohen, a LinkedIn expert who transitioned from a flourishing fashion industry career to become a personal branding advocate and co-author of the book “Your Career Resilience Blueprint.”
We explore how LinkedIn transformed from a dusty resume repository to a thriving hub for professional networking and personal growth. Melissa discusses her own journey, shedding light on how Link...2025-02-0433 min
DealcastersThe Power of Story: Sara Lohse Shares Strategies for Entrepreneurial SuccessWe are thrilled to have Sara Lohse join us: an award-winning author, acclaimed storyteller, and brand architect who knows the power of an authentic story like no other.Sara is the creative force behind Favorite Daughter Media, where she leverages her talent and zeal for storytelling to help mission-driven brands resonate and thrive. Through strategic marketing and authentic narratives, Sara empowers brands to transcend beyond traditional marketing confines. Her work isn't just about telling stories; it's about forging connections and driving impact through insightful and engaging content.Join us as we dive deep into the...2025-01-271h 01
BrandedCrafting the Perfect Website: Roger Jorns on SEO and Design StrategiesWelcome back to Branded: your comprehensive guide to creative branding.
On this episode, we dive deep into the intricacies of web design and SEO. We are thrilled to be joined by Roger Jorns, the founder of Reanimation Design, a web design and marketing company specializing in SEO and better website design. Roger brings a wealth of knowledge and experience in helping businesses get found on Google and structuring websites to effectively tell their story.
We met Roger at the Badass Business Summit (BABS), and his insights tie directly into our goals for 2025, emphasizing the critical role a well-designed website plays...2025-01-2135 min
Diary of a ADHD Strategist PodcastS4 EP7: ADHD and the Art of Storytelling with Sara LohseHave you ever stumbled into something that completely changed your life? That's exactly what happened to Sara Lohse, our guest on today’s podcast. This isn't just another success story; it’s a tale of how an accidental podcast guest became a storytelling coach, all while navigating the world with ADHD.Sara's journey began with an embarrassing tattoo story, an impromptu moment that landed her on a finance podcast. It wasn't planned, but it was a turning point. That experience sparked an obsession with the power of storytelling. She realised that ever...2025-01-1454 min
BrandedSocial Media and Marketing Trends for 2025: Authenticity, Storytelling, and Brand LoyaltyWelcome back to Branded: your comprehensive guide to creative branding.
Today, Sara is joined by Tim Kalinowski, an award-winning brand and creative expert and the president of LORE. He’s someone who seamlessly blends creative vision with data-driven strategy for global campaigns.
In this episode, we explore some pivotal shifts and trends in the branding landscape. From the early days of transitioning from traditional media to digital advancements to the rise of AI and its potential impact on the future of branding, we cover it all. We also look into modern consumer behavior—especially post-pandemic—and how brands can build and ma...2025-01-1438 min
BrandedBrand-Building Goals to Set for 2025Welcome back to Branded: your comprehensive guide to creative branding.
In this episode, we are not declaring our New Year's Resolutions. We are, however, setting goals for the coming months and wanted to share some of them with you. So, we're talking about the importance of finding the right organizational systems to boost efficiency and support business growth. We also explore various tools and techniques for building affordable, professional websites and discuss effective networking strategies to enhance media exposure.
We'll share our personal experiences and struggles with organizational tools and task management systems. Sara discusses her past aversion to platforms...2025-01-0734 min
BrandedUniquely Human: Leveraging Stories in an AI-Driven World with Pulitzer Prize Winner Dan GrechWelcome back to Branded, your comprehensive guide to creative branding.
In today’s episode, we have the pleasure of sitting down with Dan Grech, founder and CEO of BizHack Academy and Pulitzer Prize winner. Dan has a rich background as a journalist, entrepreneur, and educator, and he brings a wealth of knowledge about the intersection of storytelling, AI, and business growth. He's joining us to explore the evolving landscape of AI and its implications for human creativity and business storytelling.
We discuss the unique values that human experiences and deep professional insights bring to storytelling — aspects that AI simply cannot repl...2024-12-2439 min
BrandedEthical Marketing Tactics and the Power of Authentic Social ProofWelcome back to Branded: your comprehensive guide to authentic and ethical branding.
In today's episode, we tackle some critical conversations about the ethics of social proof and testimonials in marketing. We dive deep into the importance of honest communication, consumer awareness, and the impact of emotional marketing. We're joined by Stacy Eleczko, a talented website copywriter and brand messaging strategist, who shares her insights and experiences on the subject.
We also explore the often blurry line between influencers and thought leaders, discussing how each utilizes their platform and the different impacts they have on their audiences. This episode is packed...2024-12-1038 min
BrandedThe Festive Episode: Thanksgiving Gratitude and Career ReflectionsWelcome back to Branded: your comprehensive guide to creative branding.
In this festive episode, we’re celebrating Thanksgiving by talking about what we’re thankful for in our professional and personal journeys, reflecting on the experiences, people, and advice that have significantly influenced our lives and careers.
From learning the ropes of our respective industries to cherishing the mentors and friends who have guided us along the way, we dive deep into the impactful moments and individuals who have shaped our paths. We even uncover some of our unexpected backgrounds and the wisdom we’ve gained, both from triumphs and challe...2024-12-0324 min
Podcast Coaching for Kingdom Entrepreneurs: Faith Based Podcasting Tips and Podcast Launch and Growth Strategies for Christian PodcastersUsing Everyday Stories to Create Compelling Podcast Content with Sara LohseYour story has value, and learning how to tell it is crucial for connecting with others. KristinChadwick, a podcast coach, sits down with the entertaining Sara Lohse to discuss the art of storytelling and how podcasters can hone in on this skill. They dive into how everyday experiences can be transformed into compelling narratives that resonate with audiences. Sara emphasizes that everyone has stories worth telling, even if they don’t recognize their significance. With practical tips and personal anecdotes, this conversation empowers listeners to embrace their unique voices and leverage storytelling to make a meaningful impact in...2024-12-0232 min
BrandedBranding Mistakes We All Make and How to Fix ThemWelcome back to Branded: your comprehensive guide to creative branding.
In today's episode, we're opening up about a topic that often gets swept under the rug but is crucial for anyone looking to establish a strong personal brand—mistakes. We all make them, and those missteps can often feel isolating. Today, we're admitting to the various mistakes we've made and continue to make while building our personal brands, proving that even branding experts struggle with the same issues that their clients do. Spoiler alert: This episode is as humbling for us as it probably is for many of you.
We di...2024-11-1922 min
Storylines LiveThe Storytelling Strategy for Mission-Driven Brands with Sara LohseSara Lohse, AFC® is an award-winning author, storyteller, and brand architect with a knack for turning narratives into connections. In this episode, Paul and Sara discuss how she uses her passion and talent to help mission-driven brands amplify their impact and the importance of using story to connect with business owners and their audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-11-1229 min
BrandedHow to Build Your Brand on a BudgetWelcome back to Branded: your comprehensive guide to creative branding.
Today's episode is all about mastering the art of building a brand without breaking the bank. For many small businesses and entrepreneurs, extensive marketing budgets are out of reach, so we're diving deep into strategies that prioritize both your financial and time investments. This episode is jam-packed with practical insights and tips on how to maximize your branding efforts on a shoestring budget.
Here's what we covered in today's episode:
1. DIY Marketing and Tools: We start by discussing the DIY approach to branding. From creating your own marketing materials using...2024-11-1231 min
BrandedReality TV and Personal Branding: Insights from Survivor's Liz WilcoxWelcome back to Branded: your comprehensive guide to creative branding.
In this episode we dive into the world of personal branding with a special guest who knows how to make waves both in email marketing and reality TV – the amazing Liz Wilcox. Liz generously shares her unique approach to branding that involves embracing authenticity and maintaining an engaging, semi-professional persona, which has earned her a dedicated following.
Liz’s journey from her colorful image and loud, outgoing persona to her time on Survivor offers valuable insights. Despite mixed public feedback, her unwavering transparency and connection with her community have solidified her...2024-10-2937 min
BrandedLiver King's Brand Built on Lies and SteroidsWelcome back to Branded: your comprehensive guide to creative branding.In this episode, we dive into the fascinating rise and scandalous fall of Brian Johnson, better known as the Liver King. If the name doesn’t ring a bell, no worries—Sara wasn't familiar with him either. Larry and Sara explore how Liver King crafted a wildly successful yet deeply flawed personal brand based on a primal lifestyle, only to see it crumble when the truth about his steroid use was exposed.We examine the strategies Brian Johnson used to build his asto...2024-10-1527 min
Marketing for Designers with Masha Koyen#35 How to use storytelling to build a memorable brand with Sara LohseStorytelling isn’t just a marketing buzzword—it’s a proven way to build authentic connections that keep your clients engaged and coming back for more. If you want to get better at marketing, get better at storytelling.
In today’s episode of Marketing for Designers, I’ve got a special guest Sara Lohse, founder of Favorite Daughter Media, to discuss how personal stories can be your most powerful tool in building a memorable, compelling brand.
Sara chats with me about why stories resonate so powerfully with people, how to find the right ones to tell, and...2024-10-0248 min
BrandedHow Curiosity Drives Successful Branding and Content Creation with Emily AbornWelcome back to Branded: your comprehensive guide to creative branding.
In today’s episode, we dive into the fascinating world of curiosity and how it can shape brand messaging. With us is Emily Aborn, a seasoned copywriter, speaker, and host of the "Content with Character" podcast. Emily brings her unique insights on infusing personality into content and the strategic role of curiosity in engaging audiences.
We kick off with a light-hearted discussion between us (Sara and Larry) about the nostalgic 80s TV show "Magnum PI" and the amusing confusion around Tom Selleck’s roles. From there, we delve into Emily's love...2024-10-0135 min
Speaking With ConfidenceOvercoming Imposter Syndrome: Embracing Vulnerability and Building Confidence in Public Speaking with Sara LohseSend us a textWelcome to another episode of Speaking with Confidence, the podcast dedicated to helping you master the art of effective communication. I'm Tim Newman, your host, and today we are opening up about a struggle we all deal with—imposter syndrome.In this episode, I am thrilled to welcome back Sara Lohse, a storyteller, marketer, and brand architect who helps mission-driven brands through Favorite Daughter Media. Sara is also the co-host of the "Branded" podcast and the author of "Open This Book: The Art of Storytelling for Aspiring Thought Leaders." Sara's experiences an...2024-09-1640 min
BrandedHow Your Blog Can Attract Clients and Boost Your BusinessWelcome back to Branded: your comprehensive guide to creative branding.
In this episode, we dive into the powerful realm of blogging with our fantastic guest, Jon Clemence. We explore the ins and outs of transforming blogs into client magnets and vital tools for business growth.
We’re thrilled to have Jon Clemence with us, a seasoned blogger and the founder of Cedar Press Proofreading. Jon has an impressive story, having transitioned from the corporate world to successfully running his own business. In our chat, Jon shares his insights on how blogs can be a game-changer for businesses, especially when tailored to...2024-09-1036 min
BrandedHow to Brand Yourself While Working a 9 to 5Welcome back to Branded: your comprehensive guide to creative branding.
In this episode, we're diving deep into personal branding and how unique elements can transform your visibility and career trajectory--even if entrepreneurship isn't in your plan.
We’re joined by Dave Polykoff, an expert in startups and branding, who has worked with several big names in the industry like Brand.com, Presto Media, and Zenpost. We explore how branding isn't just about logos and colors; it's about storytelling, authenticity, and finding unique, engaging elements to make your brand stand out.
We discuss everything from Larry's experience of changing his business na...2024-09-0347 min
BrandedHow to Create Customer Loyalty for Your BrandWelcome back to Branded: your comprehensive guide to creative branding.In this episode, we thought we’d shift gears and dive into an essential topic that's foundational to every successful business: exceptional customer service. We decided to make this a solo-ish episode, just the two of us, Sara and Larry, sharing insights and a personal story that underscores the impact of outstanding customer service on your brand.Larry shares a recent experience that combines humor and a valuable lesson on customer service. After accidentally ordering 200 business cards with template guidelines, Larry reached out to Moo.co...2024-08-2024 min
BrandedHow to Engage Website Visitors in Six Seconds or LessWelcome back to Branded: your comprehensive guide to creative branding.
In this episode, we're going online to talk about website strategy, personal branding, and SEO with our special guest, James Hipkin. James is an expert in websites and SEO, and he brings a wealth of knowledge to today's discussion. We cover why small business owners need to be selective about their SEO efforts, the importance of personal branding, and how to engage visitors on your website effectively.
James shares crucial insights into crafting a website that not only attracts visitors but also retains them and converts them into loyal customers...2024-08-1344 min
Living The Next Chapter: Inspiring Conversations with Bestselling Authors and Writing ExpertsE399 - Sara Lohse - Author of Open This Book, the art of storytelling for aspiring thought leadersEpisode 399 - Sara Lohse - Author of Open This Book, the art of storytelling for aspiring thought leadersAbout the authorSara Lohse is a storyteller, marketer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media, Sara uses her passion and talent to help mission-driven brands amplify their impact, proving that authentic storytelling and strategic marketing go hand in hand. Sara's work and expertise, featured on conference stages including FinCon, PodFest Multimedia Expo, and Speakonomics and in publications such as Authority Magazine, showcase her as a...2024-07-3146 min
Speak With Power360. Embrace and Ignite the Storyteller in You with Sara LohseImagine always having a story to share in your presentations, speeches or any other form of communication. Stories persuade. Stories sell. Stories trigger emotions and create bonds. Dive into my conversation with Sara Lohse to learn: How to draw the right lessons from a story How telling stories can change your life How to choose the right story to tell How to make sure you can come up with a story on the spot The difference between the prospective and retrospective method of choosing a story How to speak impromptu and always know what to say...2024-07-1936 min
BrandedHow Specializing in a Single Niche Can Grow Your BusinessWelcome back to Branded: your comprehensive guide to creative branding.
In today's episode, we're talking about the downsides of founder-led sales and how deep specialization can help scale your business with our guest, Corey Quinn. Corey shared invaluable insights that any founder or business leader can apply as they navigate the challenging transition from a founder-centric sales approach to a more scalable and focused agency model.
Together, we explored several aspects of specializing in a niche market, balancing personal branding with operational responsibilities, and the strategic methodologies crucial for long-term success.
Corey started by discussing the unique challenges that founders...2024-07-1635 min
BrandedHow to Grow Your Brand on Social MediaWelcome back to Branded, your comprehensive guide to creative branding.
In this episode, we’re diving deep into the world of social media. For better or worse, social media is an essential tool for any brand today, and we’ll be sharing our experiences, challenges, and some best practices we’ve picked up along the way. We’ll be keeping it real and relatable by discussing our own struggles with maintaining an active social media presence, even as branding experts.
We don’t have a guest joining us this week, but we’ll be highlighting some of the exceptional social media strate...2024-07-0924 min
The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for PodcastersE270 - CO-HOST - Sara Lohse - Be A Better Guest, Tell Better Stories and Launch Your Podcast With a Unique Listening PropositionEpisode 270 - CO-HOST - Sara Lohse - Be A Better Guest, Tell Better Stories and Launch Your Podcast With a Unique Listening Proposition
Looking to be a better guest? Want to tell a better story? Have you wanted to launch your podcast? Sara is here as an expert in the space - author, podcaster and brand specialist joins us here on The How To Podcast Series
Sara Lohse - Founder and President
I got my start in the creative department of an advertising agency, writing and developing award-winning marketing campaigns and proving that...2024-07-0346 min
BrandedOne Year In: AI Insights, Branding Chats, and Lego's Grown-Up MarketWelcome back to Branded: your comprehensive guide to creative branding.
In today's episode, we're celebrating our one year anniversary and reflecting on the journey we've had! From our first episode to where we are now, we've seen tremendous growth, not only in ourselves but also in the branding strategies and insights we've shared with you. We launched in June, and though we’re a bit late for our anniversary episode, we’re excited to dive into a reflective discussion about what we've learned and enjoyed.
We also venture into an exciting discussion about Lego's unique branding strategy, especially how they've expa...2024-07-0228 min
BrandedWhat Does Your Branding Say About You?: The Psychology of Brand DesignWelcome back to Branded: your comprehensive guide to creative branding.In this episode, we're diving deep into the world of logo design and the importance of understanding the psychological elements that make your brand stand out. We will touch on everything from fonts and shapes to the powerful effects of color on human perception.We're looking at what makes a logo not just visually appealing, but also psychologically compelling. We'll highlight how your choices in font, spacing, color, and shapes can evoke specific feelings and perceptions in your audience, making your brand more memorable and...2024-06-1837 min
Voices of CourageVoices of Courage - The Courage of Story Telling | Sara Lohse | Ken D FosterHow does one get into broadcasting or any other field that interests them? Find out how telling empowering stories will change your life for the better as Ken D Foster interviews author Sara LohseSara Lohse is a storyteller, marketer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media, Sara uses her passion and talent to help mission-driven brands amplify their impact, proving that authentic storytelling and strategic marketing go hand in hand. Sara's work and expertise, featured on conference stages including FinCon, PodFest, and Speakonomics and in publications such as Authority...2024-06-1759 min
Voices Of Courage#VOC S2EP19 | The Courage of Story Telling | Sara Lohse | Ken D FosterHow does one get into broadcasting or any other field that interests them? Find out how telling empowering stories will change your life for the better as Ken D Foster interviews author Sara Lohse Sara Lohse is a storyteller, marketer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media, Sara uses her passion and talent to help mission-driven brands amplify their impact, proving that authentic storytelling and strategic marketing go hand in hand. Sara's work and expertise, featured on conference stages including FinCon, PodFest, and Speakonomics and in publications such as Authority M...2024-06-1259 min
Voices Of Courage#VOC S2EP19 | The Courage of Story Telling | Sara Lohse | Ken D FosterHow does one get into broadcasting or any other field that interests them? Find out how telling empowering stories will change your life for the better as Ken D Foster interviews author Sara Lohse Sara Lohse is a storyteller, marketer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media, Sara uses her passion and talent to help mission-driven brands amplify their impact, proving that authentic storytelling and strategic marketing go hand in hand. Sara's work and expertise, featured on conference stages including FinCon, PodFest, and Speakonomics and in publications s...2024-06-1259 min
BrandedThe Rise and Fall of Liver King: A Look into Inauthentic BrandsWelcome back to Branded: your comprehensive guide to creative branding.
In this episode, we dive into the fascinating rise and fall of a social media sensation known as the Liver King. While Sara learns about Liver King for the first time, Larry breaks down Liver King's journey from obscurity to a massive online following, built on a rather dubious premise. We'll explore the marketing scheme that catapulted him to fame, and how his brand was meticulously crafted—and ultimately tarnished.
We'll dissect the unique branding techniques that Liver King employed, mostly involving raw meat diets and "ancestral tenants." We'll also di...2024-06-1127 min
The Entrepreneur’s KitchenPower Up Your Thought Leadership: Elevate Your Business with Authentic Storytelling (w. Special Guest: Sara Lohse )Send us a textWant to elevate your business and stand out as a thought leader? In this episode, Sara Lohse shares how to power up your brand using authentic storytelling that builds connection, trust, and influence.What’s Covered in This Episode:Why authentic storytelling is a game-changer for thought leadership.How to craft and share your personal story to connect deeply with your audience.Sara’s tips for using storytelling to inspire action and grow your business.The powerful impact of vulnerability and honesty in your messaging.Practical steps to make...2024-06-0930 min
BrandedTop Personal Branding Mistakes You Don't Want to MakeWelcome back to Branded: your comprehensive guide to creative branding.
For today's episode, we're going back to the basics and talking about the top mistakes we see people make when building their personal brand.
First, there's a common misconception that building a successful brand is a quick process. We’ve seen it firsthand; it’s anything but quick and easy. Today, we’re here to shed light on the patience, perseverance, and authenticity required to create a brand that truly resonates.
We talk about our personal journeys—yes, the struggles included—before we found success with our own brands. Core to this di...2024-06-0431 min
BrandedAI's Impact on Brands and How to Maintain ControlWelcome back to Branded: your comprehensive guide to creative branding.
Today's episode is a continuation of last week's AI conversation as technology is changing daily. We're talking about the rapid advancements of AI technology and how they impact branding strategies. While we touch upon AI advancements such as the latest Chat GPT update, our primary focus is on how brands can maintain control and avoid obsolescence in such a fast-evolving digital landscape.
Recorded on May 16, just days after the release of the new Chat GPT update, we discuss the groundbreaking features of the AI tool, including real-time conversations, emotional response...2024-05-2120 min
Personal Brand BlueprintHow To Tell Your Personal Brand Story with Sara LohseOn this episode of Brand Science, I am joined by Sara Lohse, a storytelling badass with a penis tattoo. (Full story behind that in the episode)
But speaking of stories, Sara just launched her book on helping thought leaders like you and I discover and tell our impactful stories to the world.
📕 Check out the book here: https://shorturl.at/rvRS9
And that's what today's episode is all about: How to discover and tell your personal brand story.
In this episode, you'll learn:
► The Importance of Storytelling for our Personal Br...2024-05-091h 00
BrandedAvenues of Public Speaking, Challenges Speakers Face, and How We Show Up Consistently as our BrandWelcome back to Branded: your comprehensive guide to creative branding.
We just returned from Speakonomics in Dallas, so today we wanted to focus a little bit on public speaking. There are different ways to be a speaker, and we both see ourselves more as presenters and facilitators than speakers, which we'll explore further.
We also discuss forced vulnerability and the disconnect that comes from trying to tie an emotional story to a message that really doesn't align.
In an act of true vulnerability, Larry shares his own experience of giving two different presentations just hours after saying his final goodbye...2024-05-0722 min
Apollo Papyrus PodcastStorytelling, Podcasting, and Nonfiction Writing with Sara LohseIn this episode, host Aaron Apollo Camp interviews Sara Lohse.
Sara the founder and president of Favorite Daughter Media, a company that provides services for podcasters. Sara is also the author of the book Open This Book: The Art of Storytelling for Aspiring Thought Leaders.
You can learn more about Favorite Daughter Media at https://favoritedaughtermedia.com/ and learn more about Sara's book at https://favoritedaughtermedia.com/open-this-book/.2024-05-0718 min
BrandedOpen This Book: Storytelling, Thought Leadership, and Sara's New BookWelcome back to Branded: your comprehensive guide to creative branding.
This episode is doubling as a celebration! Drum roll please... Sara's book is finally out!
We've talked about publishing books in previous episodes, but now we're focusing on the journey and process behind Open This Book: The Art of Storytelling for Aspiring Thought Leaders. We're covering the imposter syndrome that almost derailed it, what it means to be a thought leader, and her approach to writing without a deadline in mind.
Note from Sara: Thank you to everyone who supports our podcast and this book! If you want to order...2024-04-3025 min
BrandedWriting for Your Brand: Using eBooks for Brand Growth and Thought LeadershipWelcome back to Branded: your comprehensive guide to creative branding. On this episode, we're talking about an easy way that you can grow your brand, position yourself as a thought leader, and establish your authority in your niche: ebooks!Publishing an ebook is not hard and we're sharing our methods for creating them. Not only do they help with SEO and credibility, they can be used to grow your email list to turn people into leads.Sara's eBook LibraryKey takeaways:1. Ebooks as Branding Tools: Larry and Sara stress the i...2024-04-2327 min
BrandedHow Reality TV Impacts Personal Brands with Survivor’s Liz WilcoxWelcome back to Branded: your comprehensive guide to creative branding.
We are so excited to have Liz Wilcox with us--the Fresh Princess of Email Marketing and a current contestant on season 46 of CBS's Survivor. We're talking about how her expertise in email marketing allowed her to live on an island for a month to tape the show while still having her business run smoothly and profitably.
We're also asking a question that comes up often with reality television stars: how does reality TV impact a personal brand?
She shares how she remained authentic throughout the experience, the negativity that has...2024-04-1637 min
Chasing The InsightsSara Lohse on Storytelling!In this episode of Chasing the Insights, I talk to storyteller Sara Lohse. Sara talks to us about storytelling. Sara Lohse is a storyteller, marketer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media, Sara uses her passion and talent to help mission-driven brands amplify their impact, proving that authentic storytelling and strategic marketing go hand in hand. Sara's work and expertise, featured on conference stages including FinCon, PodFest Multimedia Expo, and Speakonomics and in publications such as Authority Magazine, showcases her as a gifted...2024-04-1638 min
BrandedAuthentic Connections: Building Real Connections Through Podcasts and StoriesWelcome back to Branded: your comprehensive guide to creative branding. We are excited to have our friend Kristin Chadwick on the show. She is a podcast producer and coach and the host of the Podcast Coaching for Kingdom Entrepreneurs podcast. We cover a lot in this conversation, partly because we get a little off topic. In this episode, we're talking about the art of genuine content creation, from the importance of speaking authentically to the pivotal role of emotion and human connection. Kristen shares her insights on the transformative power of podcasting in personal narratives, L...2024-04-0936 min
Business UncensoredBusiness Uncensored | Sara Lohse |Join us for an entertaining conversation in the world of podcasting with Sara Lohse on Business Uncensored.
This episode strips away the usual cover, revealing the raw and unfiltered realities of podcasting. Sara brings her uncensored perspective, sharing the roller coaster of her podcasting journey.
You're in for a good time, honest stories and a clear discussion. If you're ready for an episode that will challenge the conventional, tune in for an unforgettable and uncensored experience.
Connect with:
Ryan Sherrer:
https://www.linkedin.com/in/ryan-sherrer-822682206/
https://titanmediaworx.com/
Sar...2024-04-0850 min
Master Your Coaching Biz Podcast72: MASTERING THE ART OF PODCAST GUESTING: STRATEGIC APPROACH AND VALUE CREATION WITH SARA LOHSEIn this episode of Master Your Coaching Biz, we have Sara Lohse, the president and founder of Favorite Daughter Media. Expert podcast producer, writer, and career creative, Sara offers insightful advice on how to use podcast appearances to embrace your story, spread your message, and connect with your target audience. Learn how to effectively navigate the podcasting space with purpose and honesty, all the while optimizing the impact of your brand with material that is highly valuable and makes significant connections.
Here are the great points that we talked about:
Knowing the be...2024-04-0318 min
Real Money, Real ExpertsLeading with Values and Stories with Sara LohseJoin co-hosts Rachael Deleon and Dr. Mary Carlson in this week's episode as they welcome Sara Lohse, AFC® and Founder of Favorite Daughter Media, to the conversation. Fueled by caffeine and unwavering passion, Sara is a master at blending storytelling and marketing to empower mission-driven brands to amplify their impact.In this fun conversation, Sara takes us on a journey into the heart of authentic storytelling. We talk about podcasting, thought leadership, and emphasizing the importance of leading with values and stories. Learn how you can harness the power of storytelling to connect with your audience on a...2024-04-0227 min
BrandedStalking Benjamins: How to Create a Successful Podcast Brand(Previously Released Episode) On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story.
At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got herself booked on the show to tell the story of the time she got a tattoo of a penis while in Ireland. Joe tells his side of that interaction and how he created The Girl With the Penis Tattoo.
With his mullet strategy...2024-03-2636 min
BrandedBrand Basics: Five Questions to Help Establish Your Personal BrandWelcome back to Branded: your comprehensive guide to creative branding.
We're going back to the basics in this episode and taking the first steps to establishing a personal brand. In this episode, we'll walk you through a simple yet impactful exercise that can help you uncover key aspects of your brand.
Grab a notebook for this episode so you can write down your answers, and listen to Sara and Larry share their answers to these five questions and how those answers have shaped Favorite Daughter Media and Red Hat Media.
Key takeaways:
1. Aligning Personal Branding with Values: Both Larry and...2024-03-0530 min
BrandedSimple Self-Publishing: Tips and Tools for Writing Your BookWelcome back to Branded: your comprehensive guide to creative branding.
Before we get into today's topic, we have a special announcement: Branded is now officially an LLC! Check out our new website at www.workwithbranded.com to see all the great branding and podcasting services we have to offer.
Now, on today's episode, we're revisiting the topic of publishing and how impactful writing a book can be on your brand. As two people who have both taken the publishing journey, albeit in very different ways, we're sharing the tools that helped us (and how much they cost!), the ah-ha! moments...2024-02-2026 minBrandedBranded: Your Comprehensive Guide to Creative BrandingWelcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads.Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business. B...2024-02-0602 min
BrandedIs It Worth It?: Tools and Services You Do or Don't Need for Your BrandWelcome back to Branded: your comprehensive guide to creative branding.
On this episode, we're answering a single question: is it worth it?
As business owners, we spend a lot of money on tools, subscriptions, and services we think will be a game changer for our businesses, but often they fall flat and we're stuck with the bill. Now, we're looking at a few of the things we've recently paid for and giving you our honest opinion on whether or not they were worth it.
We're talking about tech purchases like the Tourbox, iPad, and Kindle Scribe, office buys like business...2024-01-3027 min
BrandedWriting a Book: Beginning the Publishing Process to Grow Your BrandWelcome back to another episode of Branded, your comprehensive guide to creative branding.
In this episode, Larry and Sara are talking about publishing a book as a tool for building your brand. Both of us are writing books (Larry's is now available!), and our reasons, approaches, and goals are incredibly different.
Larry launched his new book launch in record time using AI to expedite the writing process, while Sara has been working on her draft for nearly a year.
Despite the different approaches, we both agree that publishing is a tremendous way to grow your brand and establish yourself as...2024-01-1624 min
BrandedNew Year's Resolutions: Committing to Creativity and Brand Growth in 2024Welcome back to Branded and welcome to 2024! For our first episode of the new year, Sara and Larry are sharing the New Year's Resolutions they've set for themselves and how these goals will impact their brands.
We're going public with our goals to hold ourselves accountable, sharing our plans to post more content, be more organized, and diversify the type of content we create.
On top of that, we're talking about the importance of using tools effectively to achieve our resolutions. From leveraging social media algorithms to streamlining business operations, we discuss the role of tools in supporting our goals...2024-01-0220 min
BrandedHoliday Branding: Maximizing Opportunities without Devaluing Your ServicesOn this very merry episode of Branded, Larry and Sara are talking about holiday branding practices. There is a common theme of giving things away or offering deep discounts during Black Friday or Christmas, but we want to be careful about positioning our brands in a way that devalues what we offer.
Sara shares her strategies for holiday messaging, like fun holiday graphics or themed lead generation campaigns--emphasizing the need for a well-thought-out strategy to turn these initiatives into long-term revenue opportunities.
Larry reminds us of the importance of considering all the extra factors involved in holiday offers—time, effort, and...2023-12-2617 min
Podcast Marketing SecretsEp. 16: Increase Brand Loyalty Through Storytelling & Podcast Marketing with Sara LohseHow to increase Brand Loyalty through effective Storytelling and Podcast Marketing.Welcome to Podcast Marketing Secrets! I'm your host, Al Morentin, and today we're diving deep into storytelling and podcasting with podcast expert Sara Lohse... founder of Favorite Daughter Media. Sara left the finance sector to champion storytelling as a potent tool for mission-driven brands to connect authentically with audiences and amplify their social impact. In this conversation, you'll discover why every story holds value and how strategic podcasting can bring organic traffic, enhance SEO, and turn listeners into loyal...2023-12-1937 min
Beyond The Microphone: A Podcast About PodcastersEp 24: Adam Discusses Descript and Speaks with Sara Lohse, Co-Host of the "Branded" PodcastWelcome to another episode of Beyond The Microphone. I'm your host, Adam Baruh, and today we're diving into the world of storytelling, personal branding, and the journey of self-discovery with our special guest, Sara Lohse, co-host of the podcast Branded.In this episode:- Adam discusses the transformational impact of Descript on podcast production, sharing insights into how it has optimized the workflow for Beyond The Microphone and other podcasts he produces.- Sara Lohse opens up about her accidental podcast guesting on "Stacking Benjamins" and how sharing a personal story about a bad tattoo...2023-12-1941 min
BrandedBrands on Social Media: Navigating Authenticity and Branded ContentIn this episode of Branded, Larry and Sara are begrudgingly talking about social media, discussing the importance of authenticity in brand representation.
We talk about the voices in our heads that keep us from creating and sharing content and the necessity of showcasing the real you on social media. Authenticity is a common theme for this show, and Sara shares her recent experience at a financial conference where she made the conscious decision to show up as herself rather than conform to industry standards, and Larry talks about his signature red hat and how it has become an integral part...2023-12-1925 min
BrandedDealing with Criticism: Navigating Feedback as Public Speakers and Thought LeadersOn this episode of Branded, Larry Roberts and Sara Lohse explore the impact of feedback on personal branding. We're opening up about our experiences with getting feedback as public speakers, and how focusing on negative comments have sent us spiraling.We're talking about recent experiences at the AFCPE Symposium and industry networking events that brought up mostly positive feedback, but single negative comments that got more attention than they deserved. We reveal our personal struggles with hyper-focusing on negative comments and how it affects our willingness to put ourselves out there. The episode highlights the importance of...2023-12-1224 min
BrandedMind Mapping: A Visual Tool for Enhancing Brand ClarityOn this episode of Branded, Larry Roberts and Sara Lohse are going deeper than usual and talking about mind mapping.By creating a visual outline of your areas of expertise, services, and unique selling propositions, you can organize your thoughts and gain clarity on what your brand offers.We're talking about our own mind maps, how we created them, and walking you through the process. PLUS, you can find a template for creating your own mind map at bit.ly/BrandedMap.1. Mind Mapping for Brand Clarity: The episode discusses the concept of mind...2023-12-0522 min
BrandedProtecting Your Brand: Trademarks, Copyrights, and AI-Related Legal ConsiderationsIn today's episode, Larry Roberts and Sara Lohse are joined by a very special guest, Gordon Firemark, known in the industry as the Podcast Lawyer. Gordon is here to share his expertise on the legalities around branding and podcasting, including intellectual property protection, trademarks, and copyrights.
With artificial intelligence being a major topic right now, we're also talking about how intellectual property laws apply to AI-generated content. Listen in on our free legal advice session as we pick Gordon's brain on trademark protections, forming our LLCs, and how we can safeguard our brands and content.
Key takeaways:
1. Protect your brand...2023-11-2830 min
BrandedGrowth and Gratitude: Advice and Experiences That Helped Grow Our BrandsWelcome to a very special episode of Branded! We're embracing the holidays in this episode and talking about the things we're thankful for that have shaped our careers, lives, and brands.We each share an experience, mentor, and piece of advice we've received, the impact it had, and why it stuck with us.As always, we're thankful for each of you for listening to the show and wish you all a very happy Thanksgiving!Key takeaways:Embrace the Power of Side Hustles: Larry...2023-11-2125 min
BrandedKnow, Like, Trust: How to Build Trust and Loyalty with Your Personal BrandWelcome back to Branded, your comprehensive guide to creative branding.
In today's episode, we dive deep into the essential journey of building your personal brand through what is known as the "Know, Like, Trust" process. This framework is vital not only for personal branding but also for thought leadership and sales. Join us as we explore how you can guide your audience through these crucial stages to create a brand that resonates.
We break down each phase, explain the kind of content you should be putting out, and share real-life examples of how successful brands have nailed this process. From...2023-11-1419 min
BrandedBranding for Introverts: Strategies and Coping Mechanisms for Networking and Thought LeadershipIn this episode of Branded, Larry and Sara are talking about the challenges that introverted individuals face when trying to build a personal brand and become thought leaders.As introverts ourselves, we struggle just as much as anyone else when it comes to putting ourselves and our brands out into the world. This episode explores some of the discoveries we've made about ourselves and others throughout our careers, how we've navigated the podcasting industry and survived big conferences, and our advice for how you can boost your own brand in a way that's not too far out...2023-11-0725 min
BrandedThe Power of Branding: Hospitals, FinCon, and Pay-to-Play PodcastingWe are back with another new episode of Branded after our short hiatus!On this episode of Branded, Larry and Sara are explaining the unfortunate medical events that had Larry missing out on a big speaking opportunity and how his strong personal brand shone through despite his absence.Plus, a recap of the FinCon event Sara attended the same week and a continuation of a discussion from the panel she spoke on: should you charge guests to appear on your podcast or pay to be a guest?...2023-10-3124 min
BrandedEmbracing Change: Understanding When It's Time to RebrandWelcome back to Branded: your comprehensive guide to creative branding.
In today's episode, we dive deep into the intriguing question: how do you know when it's time to initiate a rebrand? Larry and Sara open up this insightful discussion by sharing their experiences and strategies around rebranding, both from a corporate and personal branding perspective.
Larry shares his own rebranding journey, from the creation of his initial podcast "Readily Random" to the birth of "Red Hat Media." Through his story, he reveals the challenges, missteps, and lessons learned on his path to establishing a brand that truly resonates with its...2023-10-1724 min
Frugalpreneur: Building a Business on a Bootstrapped Budget3 Tips To Becoming a Better Podcast Guest (and a Bit about Branding) (with Sara Lohse)ℹ️ IntroductionWelcome back to another exciting episode of Frugalpreneur! In today's episode, our host Sarah St John welcomes a special guest with a shared name, Sara Lohse. Together, they dive deep into the world of podcasting and personal branding, sharing insights and tips for both aspiring podcast hosts and guests. From understanding the power of podcasts as a marketing tool to tracking show impact and everything in between, this episode is packed with valuable information. So grab a pen and paper, sit back, and get ready to take your podcasting game to the next level. Let's dive in!2023-10-1237 min
BrandedAI for Branding: Using ChatGPT to Build Your Personal BrandWelcome back to Branded: your comprehensive guide to creative branding.
In this episode, we dive into the world of AI tools and how they can be leveraged to build and enhance your personal brand.
We start off by discussing the intimidating nature of AI and how it's only been about a year since the AI revolution started impacting us all. Larry, having spent a lot of time understanding these tools, shares insights about ChatGPT, focusing on its utility and the recent additions of custom instructions and plug-ins. Sara humorously recounts her own journey and challenges with using these...2023-10-1020 min
My Favorite Mistake: Business Lessons from Failures and SuccessAn Accidentally Inappropriate Tattoo & Preventing Podcast Mistakes: Sara LohseEpisode page with video, transcript, and more
My guest for Episode #231 of the My Favorite Mistake podcast is Sara Lohse, the founder and president of Favorite Daughter Media, a creative agency dedicated to helping mission-driven businesses and entrepreneurs use their outside voices.
Join us today as we venture into the captivating world of podcasting, storytelling, and personal growth through the lens of renowned businesswoman Sara Lohse. Sara, the president of Favorite Daughter Media, highlights the influential power of podcasting as an effective platform for entrepreneurs, emphasizing the importance of using one's “outside voice”. With an amusing ta...2023-10-0937 min
BrandedCrafting Connections: The Power of Personalized Branding ExperiencesOn this episode of Branded, we're recapping our recent experience on the PodFest PodTour and at the Spark Media Ignite Conference. Most importantly, we're talking about a lesson that one of our hosts (Larry) learned the hard way: lean into ideas that resonate with your audience even if they don't resonate with you.
During the SPARK Media Conference, we experimented with an innovative approach to connect with attendees—our very own bracelet-making station, thanks to Sara's brilliant idea. Despite initial skepticism from Larry, the concept proved to be a massive hit, drawing crowds and fostering genuine connections. Join us as we...2023-10-0323 min
BrandedThrow Out the Rules: Creating a Podcast that's Authentic and ImpactfulIn today's episode, our hosts Larry Roberts and Sara Lohse are joined by a very special guest, Christina Barsi, a podcasting and creativity coach. Barsi is here to talk about the power of podcasting in brand building and the rules we do or do not follow when we create something new.
She shares insights on understanding fear, setting realistic expectations, and the fine line between coaching and therapy. We also dive into the power of podcasting as a content marketing strategy and its ability to transform how listeners perceive brands. Barsi reflects on her own podcasting journey and the impact...2023-09-2633 min
BrandedAdvice for Podcasters: Avoiding and Answering THAT QuestionWelcome back to Branded: your comprehensive guide to creative branding.
In this episode, we dive into a topic that's universally frustrating for podcast guests and equally detrimental to podcast hosts: the dreaded "Tell us about yourself" question. We explore why this question is a sign of unpreparedness and how it can derail the value of a podcast episode. This discussion not only targets podcast hosts but also provides valuable advice for guests on how to effectively steer this question into a productive conversation.
We'll share personal anecdotes, common pitfalls, and actionable strategies for both hosts and guests to...2023-09-1224 min
BrandedBrand Success Story: Joe Saul-Sehy of Stacking BenjaminsOn this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story.
At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got herself booked on the show to tell the story of the time she got a tattoo of a penis while in Ireland. Joe tells his side of that interaction and how he created The Girl With the Penis Tattoo.
With his mullet strategy, Joe talks about...2023-09-0537 min