Shows
The Internal Marketing PodcastEpisode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODEIf you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importance of personal branding and content strategy for both personal and corporate growth. You'll also gain valuable tips on effective content creation, cultivating community engagement, and encouraging employee advocacy within their organizations.The Internal Marketing Podcast is the unique podcast...2024-06-1929 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Build a Content Strategy That "Drives Pipeline"I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment*** In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics fo...2024-05-0754 min
The Digital AdvantageHow to Establish Your Content Mission (with Zoe Hawkins, Content Principal @SumoLogic, and Sara Stella Lattanzio, B2B Content Advisor and Senior Marketing Manager @Adnovum)Host Dónal O Mearáin dives into the world of content strategy and the role of AI with two insightful guests, Zoe Hawkins (Content Principal @sumologic ) and Sara Stella Lattanzio (B2B Content Advisor and Senior Marketing Manager @adnovumAG ). Together, they unravel the challenges and opportunities faced by companies in today's digital landscape.
Tune in to this episode of The Digital Advantage to learn about:
🔵 Business-Centric Content Strategy: Strategizing Content to Enhance Brand Consistency and Customer Trust
🔵 Authenticity Over Automation: Establishing Trust through Human-Crafted Content Over AI Automation
🔵 Tailored Customer Journey Content: Driving Engagement and Conversions via Customized Content Strateg...2023-11-2440 min
GTM News by Taylor WellsNew Era of B2B Go-To-Market: Building an AudienceI know you feel it. In today's highly saturated market, acquiring new B2B customers has become increasingly challenging.
Traditional outbound marketing and sales efforts were followed by the rise of inbound marketing and marketing automation, which allowed for a more personalized approach to the customer's journey.
However, as these channels and tactics become more accessible to everyone, their effectiveness is diminishing, leading to higher costs in customer acquisition.
To combat this issue, forward-thinking B2B go-to-market teams are turning to owned media assets...2023-10-2041 min
Funky (B2B) MarketingSara Stella Lattanzio: How to do marketing that moves a needle?Sara, an Anti-buzzword Marketing strategist is joined us on the show today to explain to us the way we can create marketing that moves the middle and craft data with dreams.
Like all of us, she's tired of all the overused marketing buzzwords, acronyms that keep spreading like wildfire, and marketers who justify poor marketing results by saying: *The goal was brand awareness*.
Great marketing drives sales and tangible results. Period.
With this vision in mind, she's currently driving B2B content strategy and d...2022-02-0856 min
The SEO Growth Podcast#54 Integrating a Marketing Team into a Business with 1plusXIn this week’s episode, we chat with Sara Stella Lattanzio, anti-buzzword marketing strategist and marketing manager at 1plusX—the company behind the fastest AI-powered marketing intelligence platform for marketers. She started with 1plusX as the sole member of the marketing team for a year, focusing on events and other low-cost ways to successfully promote the company.If you’re trying to expand your marketing team, or maybe find ways to integrate their everyday tasks with the rest of the team’s, then you don’t want to miss this!Sara explains her process for...2021-09-2922 min
Marketing Science PodcastB2B BrandingIn the latest episode of the Marketing Science Podcast, Sara Stella Lattanzio joins Danny to discuss the importance of branding in B2B. Sara has recently managed a full rebrand at her organization and shares what she learnt from the experience and gives plenty of tips and tricks to help marketers going through a similar project. Hosted on Acast. See acast.com/privacy for more information.2021-09-1436 min
Land The Right Clients by Markeko32 - How to know when to rebrand and how to do it in B2B w/Sara Stella LattanzioDuring this episode, Sara shared some valuable insights about branding:
🔥 Branding is not about just sending a one off campaign. You can't expect to see the same results.
🔥 A rebranding project takes time. Be patient and split project into more digestible ones.
🔥 How to manage opiniones when it comes to branding.
🔥 The process from research, interviews, building a team for a successful rebranding.
🔥 Great story on how they came up with the logo for 1plusX
About Sara Stella Lattanzio:
Sara is 50% creative chaos...2021-08-2834 min