Shows
Boss Responses#59: Building Respectful Client Partnerships with Sarah GreesonbachSend us a textAre you ready to reshape how you build and manage your client relationships? Host Treasa Edmond sits down with Sarah Greesonbach, the founder of B2B Content Studio and the B2B Writing Institute this week to discuss why setting clear, respectful boundaries in client relationships is not just beneficial, but essential for your professional success and personal well-being.They discuss how you can establish healthy boundaries with clients and. Sarah demystifies common misconceptions about boundaries, explaining why they are vital for mutual respect in freelance-client partnerships. This episode is a...2025-01-2445 minBoss Responses#58: Why Value Beats Volume: Pricing Strategies with Sarah GreesonbachSend us a textWhat if you could escape the grind of endless work hours and actually see the financial reward you deserve? Join Treasa Edmond and guest co-host Sarah Greesenbach on this episode of Boss Responses as they explore how to identify and cultivate relationships with high-value clients, redefine your bottom line, and set thriving fee rates. Imagine working smarter, not harder, and prioritizing quality over quantity to enhance both your work and personal life. It's time to shift your mindset and let your business support your lifestyle, not consume it.Discover the power...2025-01-2316 minBoss Responses#57: Collaboration vs. Formal Partnerships with Sarah GreesonbachSend us a textEver wondered if teaming up with another freelancer is the key to unlocking new creative heights? Or is it a potential recipe for disaster? Treasa Edmond and guest co-host Sarah Gressonbach dive into a debate of collaboration versus formal partnerships, offering insights that could transform your freelance career. They discuss the complexities of profit sharing, client ownership, and resolving creative differences while emphasizing the power of clear communication and written agreements. This episode is a thought-provoking discussion that will empower you to become the boss of your business....2025-01-2214 minBoss Responses#56: What to do when the Project is TOO Much with Sarah GreesonbachSend us a textWhat happens when a freelance project becomes more complicated than imagined? Join Treasa Edmond and guest co-host Sarah Greesonbach as they answer a questions for Zach, a graphic designer who's found himself in over his head after he accepts a dense, technical biotech project. It's good to stretch ourselves and learn new skills and niches, but when is up-skilling during a client project a bad idea? We stress the importance of honesty over the false comfort of "faking it till you make it," and explore how open conversations and leveraging client resources can...2025-01-2110 minBoss Responses#55: Evaluating Client Risks with Sarah GreesonbachSend us a textEver wondered if dedicating most of your working hours to a single client is a smart business move? Join host Treasa Edmond and guest co-host Sarah Greesonbach, founder of B2B Content Studio, as they unravel the complexities of managing long-term client relationships, especially within the unpredictable realm of startups. Sarah shares her wealth of experience in high-impact marketing content, and together they highlight the potential risks and the importance of contract flexibility. The discussion is packed with personal stories and essential advice on maintaining a consistent marketing strategy to ensure you're never...2025-01-2112 min
B2B CraftworksTop Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪Send us a textThe conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.Google these folks for more info: Jenni GrittersStacy CorneauLizzie DaveySarah GreesonbachSupport the s...2024-11-2527 minB2B CraftworksTop Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪Send us a textPull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired.This is part one, part two will be publishe...2024-11-2024 min
The Content ByteHow to earn more as a freelancer without ruining your life with Sarah GreesonbachThis week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: Why she loves B2B content work How she came back from burning out Why you need to master three parts of the client-getting process...2024-10-2741 min
Talk Freelance To MeWhen Motherhood Meets Writing: Surviving Chaos and Rediscovering Satisfaction with Sarah GreesonbachHow do you balance a thriving freelance writing career with the challenges of parenting young children? On this episode of The Talk Freelance To Me Podcast, host Ashley Cisneros Mejia sits down with B2B writing expert and fellow mom Sarah Greesonbach to discuss the highs and lows of juggling creative work with raising a family. Sarah shares her raw and candid journey of motherhood, from feeling unprepared for the loss of control and dignity that comes with parenting, to learning the importance of balance through trial and error. Listen in as we chat ab...2024-03-0422 min
High-Income Business Writing Podcast#340: Ed Gandia and Sarah Greesonbach Get Raw and Real About Their Inner Battles, Fears, Aspirations—and What It’s Like to Be a CoachThis episode is very different from what I typically do on this show. It’s a candid conversation between Sarah Greesonbach and me on a number of random topics. Sarah is not only a very talented B2B writer, she’s also the founder of the , an excellent coach to other B2B writers, a coaching client of mine, and a friend. We get into a number of topics, including where and how we face resistance ... where we fall short ... life experiences that shaped who we are today ... how we make big decisions ... fear ... being kind to yourself ... our pet peeves...2024-02-281h 30
The Soloist LifeMaking LinkedIn Work For You with Sarah GreesonbachLinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach shares how she uses LinkedIn to grow her business and relationships--and how you can too.How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence.Using LinkedIn as a way to develop your point of view and practice your voice with your ideal people.Why it’s time to step up and be heard even if you don’t look or sound like whatever popular culture says is “in”.How to rev...2024-02-1541 minB2B Craftworks2024 Personal update: My dying brain, coaching, balancing happiness, etc.Send us a textEvery quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!Sign up for STAMP FANS:my.stampfans.com/sarah-greesonbachSign up to be notified when the free webinars launch: ht...2024-02-0116 min
The HR HuddleSpilling the Tea on HR Tech - Getting ahead of the fear that drives the AI conversation, plus breaking local, national, and international news you don’t want to miss.Send us a textGet into the huddle for this episode of Spilling the Tea on HR Tech with host and Sapient Insights Group Chief Research Officer & Managing Partner Stacey Harris and co-host and Director of Research Cliff Stevenson to learn more about the launch of our 26th Annual HR Systems Survey, Visier’s recent expansion and other HR Tech news you don’t want to miss.Here are a few episode highlights:↪️ Visier introduces People Essentials, an easy on-ramp for people’s analytics.↪️ Launching the 2023-2024...2023-06-0826 min