Shows
Boss Responses#59: Building Respectful Client Partnerships with Sarah GreesonbachSend us a textAre you ready to reshape how you build and manage your client relationships? Host Treasa Edmond sits down with Sarah Greesonbach, the founder of B2B Content Studio and the B2B Writing Institute this week to discuss why setting clear, respectful boundaries in client relationships is not just beneficial, but essential for your professional success and personal well-being.They discuss how you can establish healthy boundaries with clients and. Sarah demystifies common misconceptions about boundaries, explaining why they are vital for mutual respect in freelance-client partnerships. This episode is a...
2025-01-2445 minBoss Responses#58: Why Value Beats Volume: Pricing Strategies with Sarah GreesonbachSend us a textWhat if you could escape the grind of endless work hours and actually see the financial reward you deserve? Join Treasa Edmond and guest co-host Sarah Greesenbach on this episode of Boss Responses as they explore how to identify and cultivate relationships with high-value clients, redefine your bottom line, and set thriving fee rates. Imagine working smarter, not harder, and prioritizing quality over quantity to enhance both your work and personal life. It's time to shift your mindset and let your business support your lifestyle, not consume it.Discover the power...
2025-01-2316 minBoss Responses#57: Collaboration vs. Formal Partnerships with Sarah GreesonbachSend us a textEver wondered if teaming up with another freelancer is the key to unlocking new creative heights? Or is it a potential recipe for disaster? Treasa Edmond and guest co-host Sarah Gressonbach dive into a debate of collaboration versus formal partnerships, offering insights that could transform your freelance career. They discuss the complexities of profit sharing, client ownership, and resolving creative differences while emphasizing the power of clear communication and written agreements. This episode is a thought-provoking discussion that will empower you to become the boss of your business....
2025-01-2214 minBoss Responses#56: What to do when the Project is TOO Much with Sarah GreesonbachSend us a textWhat happens when a freelance project becomes more complicated than imagined? Join Treasa Edmond and guest co-host Sarah Greesonbach as they answer a questions for Zach, a graphic designer who's found himself in over his head after he accepts a dense, technical biotech project. It's good to stretch ourselves and learn new skills and niches, but when is up-skilling during a client project a bad idea? We stress the importance of honesty over the false comfort of "faking it till you make it," and explore how open conversations and leveraging client resources can...
2025-01-2110 minBoss Responses#55: Evaluating Client Risks with Sarah GreesonbachSend us a textEver wondered if dedicating most of your working hours to a single client is a smart business move? Join host Treasa Edmond and guest co-host Sarah Greesonbach, founder of B2B Content Studio, as they unravel the complexities of managing long-term client relationships, especially within the unpredictable realm of startups. Sarah shares her wealth of experience in high-impact marketing content, and together they highlight the potential risks and the importance of contract flexibility. The discussion is packed with personal stories and essential advice on maintaining a consistent marketing strategy to ensure you're never...
2025-01-2112 min
B2B CraftworksTop Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪Send us a textThe conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.Google these folks for more info: Jenni GrittersStacy CorneauLizzie DaveySarah GreesonbachSupport the s...
2024-11-2527 minB2B CraftworksTop Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪Send us a textPull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired.This is part one, part two will be publishe...
2024-11-2024 min
The Content ByteHow to earn more as a freelancer without ruining your life with Sarah GreesonbachThis week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: Why she loves B2B content work How she came back from burning out Why you need to master three parts of the client-getting process...
2024-10-2741 min
Talk Freelance To MeWhen Motherhood Meets Writing: Surviving Chaos and Rediscovering Satisfaction with Sarah GreesonbachHow do you balance a thriving freelance writing career with the challenges of parenting young children? On this episode of The Talk Freelance To Me Podcast, host Ashley Cisneros Mejia sits down with B2B writing expert and fellow mom Sarah Greesonbach to discuss the highs and lows of juggling creative work with raising a family. Sarah shares her raw and candid journey of motherhood, from feeling unprepared for the loss of control and dignity that comes with parenting, to learning the importance of balance through trial and error. Listen in as we chat ab...
2024-03-0422 min
High-Income Business Writing Podcast#340: Ed Gandia and Sarah Greesonbach Get Raw and Real About Their Inner Battles, Fears, Aspirations—and What It's Like to Be a CoachThis episode is very different from what I typically do on this show. It's a candid conversation between Sarah Greesonbach and me on a number of random topics. Sarah is not only a very talented B2B writer, she's also the founder of the B2B Writing Institute, an excellent coach to other B2B writers, a coaching client of mine, and a friend. We get into a number of topics, including where and how we face resistance ... where we fall short ... life experiences that shaped who we are today ... how we make big decisions ... fear ... being kind to yourself...
2024-02-281h 30
The Soloist LifeMaking LinkedIn Work For You with Sarah GreesonbachLinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach shares how she uses LinkedIn to grow her business and relationships--and how you can too.How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence.Using LinkedIn as a way to develop your point of view and practice your voice with your ideal people.Why it’s time to step up and be heard even if you don’t look or sound like whatever popular culture says is “in”.How to rev...
2024-02-1541 minB2B Craftworks2024 Personal update: My dying brain, coaching, balancing happiness, etc.Send us a textEvery quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!Sign up for STAMP FANS:my.stampfans.com/sarah-greesonbachSign up to be notified when the free webinars launch: ht...
2024-02-0116 min
The HR HuddleSpilling the Tea on HR Tech - Getting ahead of the fear that drives the AI conversation, plus breaking local, national, and international news you don’t want to miss.Send us a textGet into the huddle for this episode of Spilling the Tea on HR Tech with host and Sapient Insights Group Chief Research Officer & Managing Partner Stacey Harris and co-host and Director of Research Cliff Stevenson to learn more about the launch of our 26th Annual HR Systems Survey, Visier’s recent expansion and other HR Tech news you don’t want to miss.Here are a few episode highlights:↪️ Visier introduces People Essentials, an easy on-ramp for people’s analytics.↪️ Launching the 2023-2024...
2023-06-0826 minB2B Craftworks"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]Send us a textShared with permission, here's a piece straight from Jay Acunzo's brain to yours. I hope it inspires you to see the beauty in the so-called "mundane" work you may have on your docket for today!Read Jay's piece here: https://jayacunzo.com/blog/nothing-is-boring-how-to-tell-gripping-stories-about-the-seemingly-mundaneSubscribe to Jay's newsletter "Playing Favorites" here: https://jayacunzo.comSubscribe to B2BWI here: https://b2bwritinginstitute.com/join-b2bwi/Support the show
2022-08-1016 min
The Paid Copywriter Podcast#17 – Sarah Greesonbach on the Qualifications for Becoming a Copywriter and Mindset Hacks for BeginnersIn this episode with Sarah Greesonbach from The B2B Writing Insitute, we discuss...
The qualifications needed to break into content writing
How to get out of toxic cycles of self-doubt and just get started
The top limiting mindsets that hold writers back from succeeding
How writers can reframe money and rate conversations in their minds so that they can confidently negotiate their pay and not settle for less
How to get comfortable singing your own praises without the cringe factor
🔥 Ready to earn higher writing rates in 2022? Master B2B writing and make more money freelan...
2022-01-2351 min
The Content Cocktail HourWriting for the executive reader with Sarah Greesonbach
Sarah Greesonbach is the Founder of B2B Writing Institute, a practical hub of knowledge about B2B writing. Having fallen into the most profitable and stable writing niche, Sarah is now helping other freelance writers hone in their skills in the B2B marketing space. Brett and Sarah discuss writing as an art form, being mindful of the audience, reaching executives, and providing real value for real readers. 0:00 Intro 0:53 Conversation with Sarah 2:22 B2B Writing Institute 4:36 Value of writing 5:30 Young content marketers 7:30 Writing as art, not for SEO 10:25 Attribution intoxication
2021-09-1700 min
Deliberate Freelancer#107: Firing Clients and Taking Control of Your Schedule, with Sarah GreesonbachToday's guest is Sarah Greesonbach from Richmond, Virginia. Sarah is a B2B content marketing writer and has been freelancing since 2013. She operates the B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com and higher education space develop B2B content marketing assets such as white papers, thought leadership articles, case studies and more. Sarah is also the founder of B2B Writing Institute, which is developing a workforce of highly trained and certified B2B writers to meet the B2B marketing content needs of the...
2021-08-0536 min
The Copywriter Club PodcastTCC Podcast #244: Writing Content with Sarah GreesonbachOn the 244th episode of The Copywriter Club podcast, Sarah Greesonbach joins the show. After spending years in the classroom, she discovered the world of content marketing and e-commerce. Sarah is a prime example that you can be a highly paid and sought-after content writer when you position yourself as the expert and provide value time and time again.
Here’s what we talk about:
Writing an ebook all about life after teaching and jumping into the online business realm.
Putting your all into your passion without boundaries.
Creating an open door after getting laid off.
Going from $20-30hr to...
2021-06-221h 03
The Rockstar CMO F'in' Marketing PodcastThe Google Cookies, B2B Writing and a Cocktail of Realistic Goals EpisodeThis week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s also operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space.Finally, I escape lockdown in the Roc...
2021-04-101h 00
B2B CraftworksQuick Thoughts on a Secret Source of Confidence for B2B Writers.Send us a textFounder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table. www.b2bwritinginstitute.comSupport the show
2020-04-2306 minB2B CraftworksB2B Writing Institute: The Origin StorySend us a textThe origin story of the B2B Writing Institute. We look at three guiding principals of the institute:ACCESSIBILITYMULTI-TRACK WRITING CAREERSEDUCATION...And we hear how these principals will play out in the first year of B2BWI. We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research. b2bwritinginstitute.com/Support the show
2020-01-0109 min
High-Income Business Writing Podcast#159: Client Gift-Giving — When You Should Do It ... and How to Make a Big Impact with a Small BudgetShould you give your clients a gift? If so, when is the best time to do this? And what should you give them? Holidays? At the end of your first project? Some other time? This episode is a great conversation with my colleague Sarah Greesonbach on this topic. Sarah gave me some great ideas for how make this decision ... which clients you should put on your list ... and how to give gifts that make a huge impact without spending more than $20 or $30. She's a true gift-giving master! In this interview, she explains when to consider giving clients gifts (hint: there...
2018-08-2439 min
What's Your "And"?80.5: Improving Employee Engagement [podcast]The Green Apple Podcast does weekly "Green Apple Slices", where John Garrett and Rachel Fisch discuss a recent business article related to the Green Apple Message. These shorter segments are released each Monday, so don't miss an episode by subscribing on iTunes or Stitcher. This week, John and Rachel discuss a CultureIQ article, "Improving Employee Engagement" by Sarah Greesonbach.
2017-05-2907 min