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Tried It: Your Proven Pathway to a Better Copywriting BusinessSeason Two Wrap-Up Party: This Season's *Crunchiest* EpisodeWelcome to the last episode in season two of the Tried It podcast, also known as the crunchiest episode of the season! Today, Sarah and Nicole step back and reflect on everything that’s happened since they started recording the season, approximately 10,000 years ago. You’ll hear how season two’s books have impacted Nicole and Sarah’s businesses and how Sarah’s adapted her Homework For Life process to help her keep up the daily writing habit. Both hosts share big news from their businesses, including Nicole’s long-awaited launch of her brand-new website and newsletter! And since we’...2025-06-1036 minTried It: Your Proven Pathway to a Better Copywriting BusinessTeach Your Copywriting Business To Market Itself ('The Referral Engine' Follow-Up)Every copywriter dreams of a business that markets itself. Where you, as the writer, spend your days elbow-deep in VOC research, wireframes or email sequences, with your ideal clients forming an orderly queue to be the next to benefit from your words and insights. But if you want to get to that point, you need to build your referral system first. In this special implementation episode of the Tried It podcast, brand voice expert Justin Blackman returns to discuss The Referral Engine with regular hosts Sarah and Nicole. Each copywriter recaps the three goals they set themselves t...2025-06-0346 minTried It: Your Proven Pathway to a Better Copywriting BusinessHow To Get An Endless Stream Of Good-Fit Copywriting Clients ('The Referral Engine' Discussion)Picture this: a freelance copywriting business with an endless stream of good-fit clients queueing up to work with you. No obligation to be active on social media or to attend networking events. Just you and your profitable copywriting projects. That’s the dream that John Jantsch sells in his book, The Referral Engine. Whilst most business owners welcome client referrals as an unexpected bonus, Jantsch tells you step-by-step how to turn your business into a machine that generates referrals, bringing your perfect clients to your virtual door. However, the book was published in 2010 and speaks to a wid...2025-05-2752 minTried It: Your Proven Pathway to a Better Copywriting BusinessA Simple, Daily Exercise To Help Copywriters Level Up In The AI Era ('Storyworthy' Follow-Up')Copywriters, if the rise of AI makes you want to improve your writing (or puke into your shoes), the Tried It team has the answer: be Storyworthy. In this week’s episode, Sarah and Nicole swap stories on their implementation points from Matthew Dicks’ book Storyworthy. The copywriters share their experience of how everything changed once they started Homework for Life, including their new outlook on life and the unexpected side effects (both good and bad) of jotting down something noteworthy from every day. Sarah gives two tips that helped her to stay on track with her Homew...2025-05-2059 minTried It: Your Proven Pathway to a Better Copywriting BusinessBecome A Better Copywriter By Mastering Storytelling ('Storyworthy' Discussion)Humans are storytellers and life is a story-generating machine. But some of us tell better stories than others, that some is Matthew Dicks, to be very specific. He’s the best at storytelling and he has the medals, trophies and book reviews to prove it. Listen as the Tried It Podcast hosts analyse Matthew Dick’s storytelling techniques from a copywriting lens. On this episode of Tried It Podcast: Your Proven Pathway to a Better Copywriting Business, Sarah and Nicole talk about one of Nicole’s favourite authors. They discuss what counts as a story and how you can...2025-05-1351 minTried It: Your Proven Pathway to a Better Copywriting BusinessHow Should You Manage Your Time As A Busy Freelance Copywriter? ('Four Thousand Weeks' Follow-Up)Are you ready to live a life that’s more meaningful, more kind and connects you more deeply with the people you love? No, this podcast isn’t your first step to joining a cult, it’s the Implementation episode of the Tried It Podcast’s analysis of Four Thousand Weeks by Oliver Burkeman. If you tuned into last week’s episode, Sarah and Nicole have a time-bending surprise for you: that was actually four months ago. In between, the Tried It team have followed some of Burkmen’s principles to try to make their lives and businesses mo...2025-05-0650 minTried It: Your Proven Pathway to a Better Copywriting BusinessDeath And The Copywriter: How To Manage Your Copywriting Business Better, Before You Die ('Four Thousand Weeks' Discussion)One day, you will die. But the statistics say that before that, you’ll spend about four thousand weeks on earth. This is the average human lifespan, and we fill it with emails, meetings, paperwork, queuing in airports, fighting with strangers over the Internet and sometimes, with doing things that are deeply meaningful to us and those we love. Four Thousand Weeks: Time Management for Mortals is a guide that says it’ll help you do more of the meaningful stuff. On this week’s episode of the Tried It Podcast: Your Proven Pathway to a Better...2025-04-2954 minTried It: Your Proven Pathway to a Better Copywriting BusinessHow To Get Your Clients To LOVE Your Copy With The CUB Test ('Copy Logic' Follow-Up)What makes copy good? What does ‘good copy’ even mean? If these are the questions keeping your freelance copywriter brain up at night, the Tried It Podcast has a book for you: Copy Logic. In this second part of their analysis of Copy Logic, hosts Sarah and Nicole and special guest Rob Marsh catch up to find out how it went when they applied the techniques of Copy Logic to their own work. Expect conversations about managing the revisions process, sitting on a four-legged stool and debates on how to use AI to improve copy. They also unpac...2025-04-2252 minTried It: Your Proven Pathway to a Better Copywriting BusinessHow To Make Copywriting Revisions Quicker And Easy ('Copy Logic' Discussion)Welcome back to the Tried It Podcast! You were kind and patient enough to wait around whilst the Tried It team took a break and then started prepping hard for this second season of the pod. Thank you! Here are the results of their work.Season two of the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business starts with a bang as it’s the *first ever* episode featuring a guest. And not just any guest, because joining Sarah and Nicole in the virtual recording room is Rob Marsh, cofounder of The Copywriter Club! ...2025-04-1552 minTried It: Your Proven Pathway to a Better Copywriting BusinessWE'RE BACK!! Read Copywriting Books With The Tried It Team On Season 2 Of The PodThe Tried It Podcast is back, baby! Season two of the podcast is about to launch, bringing you more analysis of books about copywriting, along with Sarah and Nicole’s lessons from implementing new copywriting techniques in their own work. Listen out for a special announcement, plus ways that you can support the podcast. Keep your ears open for the first official episode of season two, hitting your podcast feed from Tuesday next week. See you there!Timestamps[0:20] Attention listeners! Season Two coming soon![0:40] Just what the hell is th...2025-04-0810 minTried It: Your Proven Pathway to a Better Copywriting BusinessSeason 1 Wrap-Up Party: What's Next for the Tried It Podcast?Hey Tried It listeners! We’ve come to the end of the first season of the Tried It podcast but that doesn’t mean that the fun stops here. Catch our end-of-season wrap up party episode below and you if can’t wait to hear more from Sarah and Nicole, hop on over to the Tried It Podcast Membership for weekly emails and so much more. Thanks for listening and see you next year!Timestamps[0:25] Welcome to the partaaaay![0:45] Thanks for chilling with us, guys[1:40] Can reading books abo...2024-12-1012 minTried It: Your Proven Pathway to a Better Copywriting BusinessPivoting Your Copywriting Business to 6-Figure Success ('Six-Figure Copywriter' Follow-Up)One number gets bandied around copywriting circles more than another other: six. Specifically, six figures. A six-figure income. A freelance copywriter with a six-figure income. But in the age of AI and with post-COVID market volatility, is that still even possible? Or realistic? Joanna Wiebe thinks so, and she wrote a book about it. In this episode of the Tried It Podcast, hosts Sarah and Nicole discuss what they learnt when they implemented the advice that Joanna and her copywriting buddies shared in The Six-Figure Freelance Copywriter. Listen out for long-term business growth strategies, handling the emotions o...2024-11-1944 minTried It: Your Proven Pathway to a Better Copywriting BusinessCan You Make 6 Figures As A Copywriter? ('Six-Figure Copywriter' Discussion)If you’ve been writing copy for more than a hot minute, you’ll know the pressure of setting and meeting your income goals. Particularly if you’re trying to reach a big income goal like a six-figure one. On this episode of the Tried It podcast, copywriters Sarah and Nicole break down the pathways to running a six-figure copywriting business. Sarah and Nicole discuss Joanna Wiebe’s 2023 book ‘The Six-Figure Freelance Copywriter’, which profiles 21 copywriters who hit the six-figure benchmark to ask them how they did it. They point out the common threads in their advice and also the...2024-11-121h 02Tried It: Your Proven Pathway to a Better Copywriting BusinessIs Brevity Always Better In Copywriting? ('Smart Brevity' Follow-up)Introducing the new character on Nicole and Sarah’s Tried It podcast: Dylan’s mum. She has big main character energy. In this episode of the Tried It podcast, Sarah and Nicole pick up from where they left off in the last episode to discuss what they learnt when they implemented the Smart Brevity writing formula. Find out what it’s like to write in Smart Brevity and where Smart Brevity works… and doesn’t.Sarah reports back on her experience of turning her freelance copywriting business into a Smart Brevity business and the copywriters analyse gen...2024-11-0555 minTried It: Your Proven Pathway to a Better Copywriting BusinessHow To Master The Art of Brevity In Copywriting (‘Smart Brevity’ Discussion)Two copywriters weigh in on Smart Brevity.What it is: A podcast episode about Smart Brevity, hosted by two professional copywritersWhy it matters: Because it’ll help you decide whether or not Smart Brevity is for you. Sarah and Nicole continue their Tried It adventure by analysing Smart Brevity, a book with a formula promising to streamline your communication for maximum efficiency and effectiveness. The copywriters discuss their takeaways from Smart Brevity and evaluate how the framework impacts storytelling and other forms of communication. At the end of the episode, they...2024-10-2957 minTried It: Your Proven Pathway to a Better Copywriting BusinessDoes Your Company Need A Brand Story? (‘StoryBrand’ Follow-up)Sarah and Nicole gave some pretty honest feedback about Donald Miller’s Building a StoryBrand book in their previous episode, but that won’t stop them from implementing what they learnt from it. In this episode of the Tried It Podcast, they share their results and announce the next book they’ll analyse for the podcast. Sarah begins by sharing her revelation that freelance copywriters aren’t the target audience for Miller’s StoryBrand framework and explains who she thinks would benefit from the book. Then she walks you through the three commitments she made based on the framewo...2024-10-2247 minTried It: Your Proven Pathway to a Better Copywriting BusinessWhat Makes A Good Brand Story? (‘StoryBrand’ Discussion)Having established some of the foundational techniques of good writing with the help of Ann Handley’s Everybody Writes, today Sarah and Nicole look at what it takes to develop a coherent brand story for a business. In this episode, the two copywriters dissect Donald Miller’s marketing Bible, Building a StoryBrand (or BrandStory, if you’re like Sarah and Nicole and can never remember exactly what the book’s called). They walk through his seven-part framework that details how to create a compelling story to set your business apart. You’ll hear them analyse the framework to see how...2024-10-1551 minTried It: Your Proven Pathway to a Better Copywriting BusinessCopywriters, Do You Write Daily? (‘Everybody Writes’ Follow-Up)Reading great books about copywriting isn’t enough, because if you’re just reading, you’re not necessarily learning. And if you’re not learning, you won’t write amazing copy. So on the Tried It podcast, for every book that Nicole and Sarah read, they commit to implementing three things they learnt from it and to reporting back to you, their faithful podcast listeners. In this episode, Nicole and Sarah recap the three implementation commitments they made after reading Ann Handley’s book Everybody Writes. They share what worked, what didn’t work and what you can do to becom...2024-10-0840 minTried It: Your Proven Pathway to a Better Copywriting BusinessEdit Your Copy Like a Pro (‘Everybody Writes’ Discussion)Everybody Writes. That’s the statement that Ann Handley uses as the title of her guide to good writing. We all write, all the time, whether it’s work emails and WhatsApp chats, or your PhD about Virginia Woolf. Because we all write, Ann Handley says that writing is a skill anyone can perfect, with the help of her book. In this episode, Nicole and Sarah discuss Everybody Writes, dissecting Ann’s writing process, her grammar rules and her real-life examples of excellent writing. The copywriters share their thoughts on the book, highlighting what stood out to them an...2024-10-0149 minTried It: Your Proven Pathway to a Better Copywriting BusinessThe Tried It Podcast: Official TrailerIt’s here - the Tried It Podcast has launched! It’s your Proven Pathway to a Better Copywriting Business.Listen to our trailer to find out what the Tried It Podcast is about, who it’s for and just who the hell Sarah and Nicole are anyway. Stay tuned for details on our membership and subscribe to the podcast so that you’ll catch our first official episode, out next week. Byyyyyyyyyyyyyeeeeeeeeeeeeee!Stay In Touch With The Tried It Team:Join the Tried It M...2024-09-2602 min