Shows
Brain Driven BrandsWhat’s NOT Working Tells You More About What Will (Here’s Why…)ON this episode of Brain Driven Brands, Sarah has beef with Nate, we talk about the Tampon ad that changed a nation, and dissect the real reason your ads aren’t working! All this and more… JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/2025-07-2429 min
Brain Driven BrandsWant to Boost CVR by 5X? Don’t test hooks…JUST DO THIS!Sarah and Nate are back for another round of “guess the study”! This time, Sarah quizzes Nate on a marketing study that showed one super secret hack for increasing customer’s likelihood to buy by 5.43X! JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitte...2025-07-2227 min
Brain Driven BrandsOperators Weigh In: Should We Be Using AI in Ecommerce?On this episode of Brain Driven Brands, special guests Grace Clarke (Head of Community at Shopify) and Emmett Naughton (Full Stack Developer at KnoCommerce) join Sarah in a deep conversation that every ecommerce operator should be having right now. With the advent of AI, and it’s speedy injection into every workflow across industries, we’ve seen the productivity power and growth potential behind AI, but there’s one thing we should all be asking ourselves… Should we be using AI…at all? JOIN The TETHER Community- https://www.skool.com/tether-lab/ab...2025-07-1734 min
Brain Driven BrandsThe Psychology of BundlingOn this episode of Brain Driven Brands, Nate and Sarah take a good look at his bundling strategy and break down the science behind the sell. Nate also makes a sneaky move when he announces a product that might change everything for Original Grain… JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at...2025-07-1519 min
Brain Driven BrandsTell People to Take Stuff Out of Their Cart…We’re Serious.Sarah and Nate break down a super strange, but very psychology-based CRO test, we chat about how bundles have completely changed Original Grain’s whole business strategy, and contemplate the meaning of brand. All this and more, on this episode of Brain Driven Brands. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn...2025-07-1019 min
Brain Driven BrandsState of the Industry…Is DTC Dead??Where did all the customers go? Did the economic downturn really crush DTC? And what does that mean for e-commerce brands? (Especially ones who might not be considered a “necessity” product? In this episode of Brain Driven Brands, we dissect the basics of what it takes to survive an economic downturn as a brand, and why it all comes down to management of your customer’s psychological perception. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https...2025-07-0824 min
Brain Driven BrandsAMA: Creative Strategy Edition (Feat. Paige Phillips)On this episode of Brain Driven Brands, we dive deep into the waters of creative strategy with a talented strategist who’s fronting one of the largest brands in the industry (and doing it with a great sense of humor). We talk about: How to hire naturally talented creators (and why delivery is more important than scripts). Why you should hire for personality over metrics. The number one thing Sarah’s most afraid of when it comes to TikTok. Why some brands win with humor (and others flop). All this...2025-07-0332 min
Brain Driven BrandsHow To Hack Into Your Customer’s Mind (The Easy Way)After being in business for 12+ years, Original Grain finally made a massive breakthrough that will help them blow past their $30M mark this year. Nate and Sarah walk through one of the most impactful strategies Original Grain has implemented in 2025…one that’s so simple, it gets completely overlooked by 99% of brands. Have a listen, take some notes. This one is GOLD. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tacti...2025-06-1733 min
Always Off Brand“$100M Marketing Competition!” - Sarah Levinger & Nate LagosSpecial treat this week. We do a cross over with our sister show on the Quickfire Podcast Network, “Brain Driven Brands” with Sarah Levinger and Nate Lagos. This is one their most popular episodes, the $100M Marketing Sweepstakes. They use AI to get them through a live game to see who becomes the best marketer! It is amazing! Always Off Brand is always a Laugh & Learn! FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Sarah Levinger: https://www.linkedin.com/in/sarahlev...2025-06-1243 min
Brain Driven Brands$7 Smoothies vs. $7 Deodorant: Pricing PsychologyYour customer isn’t doing math. They’re doing emotional accounting to justify every decision they make! In this episode, we break down the weird, emotional, and totally irrational world of pricing psychology: why $50 for shipping feels outrageous, but $50 for same-day delivery feels like a luxury…and why a $7 deodorant gets pushback, but a $7 smoothie gets the go-ahead every time. In this episode you’ll learn: Why customers say “too expensive” (even when it’s not) How to reframe price based on identity, not logic Real-world tactics to make your p...2025-06-1221 min
Brain Driven BrandsGet People to Pay More For Your Products…Using PsychologyWe dive in this week with another science quiz! Sarah stumps Nate this week with a scientific study that even she didn’t see coming. We break down how this study affects brands (from start ups to 9-fig) and why every marketer should be using this tactic TODAY to increase their customer’s willingness to pay by 18.3%! Study source: https://app.sciencesays.com/p/color-saturation-perceived-size JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.l...2025-06-1024 min
Brain Driven BrandsThe 3 Messaging Tweaks Behind $1M in SalesDo you love Brain Driven Brands but only have 20 minutes to spare today? We’ve got some great news for you - in this episode, Sarah and Nate break down the top 3 simple messaging tweaks Original Grain has put in place this year that has made them well over $1M…and they’re all psychology-based. Studies referenced: "The effects of repetition frequency on the illusory truth effect" (Hassan & Barber, 2021 – Cognitive Research: Principles and Implications) "The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior" (Dai, Milkman, Riis – 2014, Management Science) "Distinctio...2025-06-0518 min
Brain Driven BrandsWhat Really Matters When Building a Creative Team (Feat. Joanna Wallace)In this episode of Brain Driven Brands, Sarah sits down with an expert to talk about creative strategy, why most people are bad at using humor in ads, and why the “volume” conversation might be doing more harm than good. Joanna Wallace from Hexclad joins us for an epic conversation…get ready to take notes. Guest: Joanna Wallace LinkedIn: https://www.linkedin.com/in/joannasloamewallace/ CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts...2025-06-0341 min
Brain Driven BrandsSarah Makes Nate Cry (And Yet Another Super Secret Prompt)In this episode of Brain Driven Brands, Sarah makes Nate cry with ad copy she created from a super secret prompt. We dive deep into how the prompt works, and why it might just be the best creative strategy tool of 2025! CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.l...2025-05-2935 min
Brain Driven BrandsAmazon’s 25% Upsell Secret (That You Can Totally Steal)What if your product layout was costing you conversions…and you didn’t even know it? In this episode, we unpack the psychology behind horizontal vs. vertical product displays, and how Amazon quietly uses this principle to push higher-quality, higher-priced items—boosting premium conversions by up to 25.7%. You’ll learn: Why horizontal layouts make people focus on quality, not price How vertical layouts shift attention to secondary features The subtle design choice that could instantly raise your AOV CoHost: Nate Lagos Twitter...2025-05-2221 min
Brain Driven BrandsRiffing…On Things We Hate About TwitterThe title says it all. Listen to this one if you’re just kinda done with being told the sky is falling, cost caps will save you, and everyone’s doing better than you…because it’s wrong. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevi...2025-05-2012 min
The Copywriter Club PodcastTCC Podcast #448: Finding Better Persuasive Insights with Sarah LevingerIf you want to write more persuasive copy, you need better insights from your research. But how do you get them? Sarah Levinger is my guest for the 448th episode of The Copywriter Club Podcast and we talked about research insights, trend spotting, how A.I. can distort your research analysis, and how to make your copy more persuasive. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Sarah's Twitter
Sarah's Community
Tether Insights
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Can psychology help you capture and hold the...2025-05-2055 min
Brain Driven BrandsThe Tweet Test: What Really Drives Influencer EngagementIn this episode, Sarah quizzes nate on a fascinating study co-authored by Jason Pallant that analyzed nearly 21,000 tweets from celebrity chefs, fashion bloggers, and personal trainers. The surprising insight? The most retweeted posts aren’t hot takes or personal facts—they’re something much simpler… We dig into: Which tweet styles boost reach (and which kill it) Why storytelling beats facts—even in 140 characters How influencer tone and topic affect virality What brands and marketers can actually do with this If you...2025-05-1526 min
Brain Driven BrandsPersuade Without Getting Sued: The Psychology of Compliance in DTCMarketers are masters of persuasion…but where’s the line between influence and illegality? In this episode, advertising lawyer Robert Freund joins us to unpack how psychological tactics like loss aversion, authority bias, and default choices can backfire fast if you're not careful. We cover the legal side of ad claims, UGC licensing, dark patterns, and why “clever” marketing often needs a legal audit. Guest: Robert Freund Twitter:https://x.com/RobertFreundLaw Website:https://robertfreundlaw.com/about/ Learn more at: https://www.tetherinsights.io/ Twitter: https://x...2025-05-1335 min
Brain Driven BrandsIf You Hate Skincare/Soap Ads, Blame This GuyWhy are all skincare/soap brands selling “self-care” these days? I’ll give you a hint: it’s not because marketers just randomly decided to start selling emotion. Soap was actually sold in a highly logical way before 1950. Then some random psychologist named Ernest came along and changed the way we market hygiene products forever…this is his story. 🎉 JOIN THE COMMUNITY → skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical...2025-05-0826 min
Brain Driven BrandsBrain Driven Brands - The 75 Rule: Using Milestones to Drive Buying BehaviorWhy do people tend to buy more health products during the beginning of the year? That’s right - the “new” year drives behavior. Why do people tend to shop more on the weekends? That’s right - the “start” of the weekend triggers buying behavior. These are simple examples of an amazing psychological tendency all humans have, but it goes much deeper than New Years and Fridays. In this episode we break down three heuristics involved with “milestone” buying behavior so you can apply it to your brand and see more sales! CoHost: Nate Lagos Twi...2025-05-0623 min
Brain Driven BrandsPeople Are Not Price Sensitive. They Are Perception Sensitive.On this episode of Brain Driven Brands, Sarah and Nate do a workshop for a brand who put a call out for help on Twitter…with some surprising results. We break down the number one reason why most brands will fail in the next 2-3 years (hint, it’s not because you’re prices are too high…it’s actually the exact opposite), and dive deep into perception theory to help this brand go from super stuck to scaling high. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.co...2025-05-0125 min
Brain Driven BrandsReal Science or Total Scam? A Game for Marketing NerdsSarah and Nate are back with a lightening round that will put Nate’s knowledge of psychology to the test! We dive into heuristics (mental shortcuts) and do a bonus round on a little-known mental bias that might have Nate stumped… CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https...2025-04-2928 min
Brain Driven BrandsGet People to Pay 35% More By Using THIS Psych-TacticIn this episode, Sarah and Nate unpack a surprisingly simple psychological switch that leads people to spend 35% more—without discounts, gimmicks, or aggressive upsells. If you’ve ever written a headline, built a landing page, or tried to justify a premium price—this episode might just change how you sell forever. ( Hint: It’s not about being vague or clear. It’s about when you’re being vague or clear.) Source: https://app.sciencesays.com/p/adapt-language-to-brand-distance CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natela...2025-04-2425 min
Send It!EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah LevingerIn this episode of Send It!, Jimmy and Chase sit down with Sarah Levinger, founder of Tether, to unpack how psychology drives performance in email and SMS marketing. Sarah is known for helping brands decode why people buy—and today she’s sharing practical frameworks, emotional triggers, and real-world tactics to make your campaigns hit harder (without crossing the ethical line). Whether you’re crafting a subject line or building a full retention strategy, this one’s packed with gems.EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers...2025-04-1547 min
Brain Driven BrandsHe Wanted a Ford. He Bought a Range Rover. What Happened?It this episode, we walk through the story of Nate—a customer who walked into the dealership craving nostalgia, heritage, and the familiar comfort of a classic Ford. But he drove away in a Range Rover. Why? In this episode, we dissect the identity shifts that quietly hijacked Nate’s decision in real time. You’ll learn: The subconscious identity conflict that made Ford feel right—but Range Rover feel necessary How brands lose sales not because of features, but because they fail to speak to the right version of the cust...2025-04-1021 min
Brain Driven BrandsThe Orange is a Lie: How a Vitamin Deficiency Built an EmpireApples had the head start, a catchy slogan, and decades of trust. So how did oranges swoop in, steal breakfast, and build a billion-dollar juice empire? In this episode, Sarah and Nate break down the biggest fruit war in history—a juicy battle of marketing, identity, and manufactured need. You'll hear: 🍏 Why apples lost, even with “an apple a day” as a slogan. 🍊 How orange growers invented a crisis—and then sold the cure 🧠 The psychological trick that turned a seasonal fruit into a daily ritual ⚔️ The real re...2025-04-0826 min
Brain Driven BrandsThe Tattoo Test: Can Nate Build a Brand Worth Bleeding For?In this episode, we’re putting cohost Nate on trial—brand trial, that is. Sarah, Nate, and Tether Insight’s new AI research intern, DEX play The Tattoo Test, a brutal brand-building game show where each level challenges Nate to prove his brand is worthy of obsession, devotion... and maybe even a little ink. Guided by Sarah and judged (mercilessly) by Dex—our British, sarcasm-laced AI intern—Nate must face: Level 1: Pick a fight (a real one) Level 2: Design a ritual, not a funnel Level 3: Write a tattoo-wor...2025-04-0317 min
Brain Driven BrandsWant to Boost Product Ratings by 32%? DO THIS!!What if one tiny shift in your ads could increase the ratings of your products? In this episode, Sarah and Nate reveal the underrated psychology tactic that boosted product satisfaction by 32% in live tests. This one’s fast, practical, and immediately useful. If you're stuck in performance purgatory, this is your way out. Source: https://app.sciencesays.com/p/where-being-creative-truly-matters CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534...2025-04-0124 min
Brain Driven BrandsHow to Sell to Generation X (and Not Get Cancelled)Marketers obsess over Millennials and Gen Z, but the real money? It’s in Gen X. They’re in their peak earning years, make major purchasing decisions, and quietly fuel some of the most successful brands today. So why do most marketers overlook them? In this episode, we break down how Gen X shops, what makes them buy, and the ‘lazy’ way to sell to them without trying too hard. What You’ll Learn: 💡 Why Gen X isn’t brand-loyal—but is habit-loyal. 💡 How to use nostalgia without making them feel old. 💡 The 3 fastes...2025-03-2723 min
Brain Driven BrandsSarah’s Super Secret Chat Prompt + Nate’s DiscoveryIn this episode, we get a sneak peek into one of Sarah’s newest projects (the BPE) and dissect what Original Grain is doing right…and what they’re still missing - more specifically, the killer positioning play they’re missing out on! We’ll use the BPE to break down: The biggest gap in their brand strategy (and how most brands fall into the same trap). Why "handcrafted" and/or “craftsmanship” isn’t a strong enough selling point anymore (and what works instead). How to build a true brand enemy—and why fighting The Dispo...2025-03-2031 min
Brain Driven Brands3 Ways to Sell a Lifestyle, Not a ProductSpecial Guest Kevin Luby of High Camp Flasks joins Sarah this week to break down one of the most difficult (and most lucrative) parts of DTC - building a brand voice, personality, and vibe. We work through what High Camp is doing differently this year to accelerate their growth, talk about the levers they need to pull to be able to build brand properly, and debate the difference between “growth” and “brand”...with a shocking result! Special Guest: Kevin Luby Learn more at: https://www.tetherinsights.io/ Twitter...2025-03-1833 min
Brain Driven BrandsConversion Play-by-Play: Can This Brand Score the Sale?We’re doing a full brand website roast with Consumer Casey on this episode…and the results might shock you! Consumer Casey goes through a complete breakdown of his shopping habits on Caraway’s site with some interesting results. We dive into: Which elements are actually working customers towards a purchase. The differences between male/female shopping experiences. The CRO elements that aren’t doing anything at all. Why color/shape should be prioritized over everything else. Special Guest: Casey Levinger Instagram: https://www.instag...2025-03-1324 min
Brain Driven BrandsJust Apologize: The Psychology Behind ChurnIn this week’s episode, Sarah interviews Consumer Casey about a very sensitive topic - why he churned from Nike’s ecosystem after being a loyal customer for 2 decades. We break down the psychology behind what happened, why he left, and the impact negative customer experience have on brands as a whole. We also dissect a study that shows you how to increase customer forgiveness by 32% using a simple psychology hack. Source: https://app.sciencesays.com/p/apologies-work-better-than-compensation Special Guest: Casey Levinger Instagram: https://www.instagram.com/consumercasey/ 2025-03-1119 min
Brain Driven BrandsThe Price Is Wrong: Does Price Really Matter to Customers?Sarah, Nate and Consumer Casey go back to Chat to for another exciting game on pricing! Who will win the 3 round competition of real brands and their pricing decisions! Is it real or is it FAKE? Special Guest: Casey Levinger Instagram: CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/...2025-03-0736 min
Brain Driven BrandsBuilt to Survive: Why The Brain Hates Your AdsWhat actually makes people convert? 🤔 In this week’s episode, Sarah dissects one of her new favorite books on neuromarketing and psychology based advertising. She also sheds light on why most DTC brands ads are “hated” by the brain…and what you can do to change that in 2025 and beyond. Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg...2025-02-2727 min
Brain Driven BrandsHow to Teach Your Team to Activate the Buyer’s Brain: (Feat. Dr. Trautmann)In this episode, Sarah sits down with international neuroscience and behavioral expert Dr. Thomas Trautmann to talk about the elephant in the room…THE BRAIN. We uncover the essential neurological processes that are hindering your sales, why your team often says “yes” but means “no”, and the one tactic you need to start using in your ads to go from a 20% chance of selling to a 70% chance. Guest: Dr. Trautmann Website: https://www.happy-brains.com/ LinkedIn: https://www.linkedin.com/in/thomastrautmann/ Learn more at: https://www.tetherinsigh...2025-02-2526 min
Brain Driven BrandsThe $100M Marketing CompetitionPossibly one of the most fun episodes we’ve ever created. In this episode of Brain Driven Brands, Sarah and Nate go head to head in one of the most challenging Tweet: https://x.com/SarahLevinger/status/1887188821218926618 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/s...2025-02-1840 min
Brain Driven BrandsMagically Increase Conversions With This Simple Psych TacticWelcome back to Brain Driven Brands! In this episode, Sarah and Nate break down some of the latest science around conversions, uncovering one of the least known (but highly powerful) psychology tactics that can boost LP conversion rates with just a simple tweak. (Hint: you’re probably already using it.) Tweet: https://x.com/SarahLevinger/status/1887188821218926618 Source: CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 ...2025-02-1325 min
Brain Driven BrandsBoomers Buy…But Not Like THAT (GM101)Boomers have all the money, but most marketers have no idea how to sell to them. If you’ve ever wondered why your “cutting-edge” ad campaigns are getting ghosted by the 55+ crowd, this episode is for you. Sarah and Nate break down exactly why traditional marketing doesn’t work on Boomers—and what actually does. From why they still read long-form copy (yes, even the About Us page) to why a missing phone number on your site makes them assume you're running a scam, this episode is a hilarious yet practical guide to unlocking the $4.4 trillion Boomer buying pow...2025-02-1125 min
Brain Driven Brands7 Things You Need to Stop Thinking as a Marketer (WL&WDJ)In this episode, Sarah and Nate get real…we’re diving into some of the biggest marketing blunders, misconceptions, and downright incorrect beliefs that all of us in DTC either used to believe, or currently have so you can avoid the mistakes that will make it harder to grow. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com...2025-02-0631 min
Brain Driven BrandsHey Guy, We Need to Talk…(About Generating Market Demand)“Good product generates demand!” FALSE - good product is just a byproduct of demand, and we can prove it. In this episode, Sarah challenges Nate’s view on generating market demand and we go DEEP into what market tides are going to do next (hint: behavior is cyclical…everything comes back around). Tweet: https://x.com/SarahLevinger/status/1882471014891651280 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn mor...2025-02-0419 min
Brain Driven BrandsOne Word to [Convert] Them All: Here’s What It Is!In this episode of Brian Driven Brands, Sarah quizzes Nate on a 1970’s study around the simple word that gets people to say “yes” 94% of the time! 🤯 We also dive into how Nate’s going to use this in his ads this week as well as one place where he’s already using it…and didn’t even know it. Tweet: https://x.com/SarahLevinger/status/1881426663348523405 Jame’s Clear research: https://jamesclear.com/copy-machine-study CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Pra...2025-01-3022 min
Brain Driven BrandsDON’T Market Your App Until You Listen to THIS!Biggest problem for apps - you can’t show transformation…you can only show features. So what should an app founder do to grow their brand? In this episode, Sarah and guest Aazar Shad break down the reality for most app brands (spoiler, it’s a freaking hard industry to be in) and chat angles that will not only bypass the brain’s natural desire to skip non-video ads, but also tap into what your customers want most. Sarah also uncovers a new message that might help one app brand unlock the growth they’ve been looking for for ye...2025-01-2826 min
Brain Driven BrandsPART 2 Can Sarah Craft an Ad That Converts in Real Time?Sarah puts her skills to the test! In this episode of Brain Driven brands, Sarah interviews a consumer (Consumer Casey), breaks down his deepest desires for a brand, then crafts a sales pitch based on this real-time data in an action-packed showdown that pits marketer against consumer….in other words, will Casey buy? Or will Sarah’s marketing chops fail? CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 2025-01-2308 min
Brain Driven BrandsCan Sarah Craft an Ad That Converts in Real Time?Sarah puts her skills to the test! In this episode of Brain Driven brands, Sarah interviews a consumer (Consumer Casey), breaks down his deepest desires for a brand, then crafts a sales pitch based on this real-time data in an action-packed showdown that pits marketer against consumer….in other words, will Casey buy? Or will Sarah’s marketing chops fail? CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 2025-01-2124 min
Brain Driven BrandsThis Easy Psych Hack Could Increase Your Sales by 22%We’re back with a quiz this week! Sarah quizzes Nate on a new psychology tactic, one that could increase your sales by 22%! And spoiler: it’s something you already have access to and can run in an ad in the next 10 minutes… CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linke...2025-01-1622 min
How They Scaled ItThe Psychology of Scaling w. Sarah LevingerCustomer behavior, identity, and emotions have the biggest impact on the success or failure of your marketing efforts. Still, so many businesses are unable to account for consumer psychology. This week on How They Scaled It, I had the absolute pleasure of chatting with Sarah Levinger, a Forbes-featured consumer behavior analyst, creative strategist, and performance creative consultant. Sarah is an expert at bridging the gap between psychology and marketing, helping D2C brands like Hexclad, True Classic, Fabletics, and others boost their paid advertising ROI by creating deep emotional connections with their customers. Now, she’s at the head of...2025-01-1652 min
Brain Driven BrandsYour Customer Avatar Is Wrong (But Don’t Worry, So Is Everyone Else’s)In today’s episode, Sarah roasts the shit out of Nate’s customer avatar to show you the real reason why most brands have to spend millions of dollars on advertising just to make ends meet. We also dive into why the traditional customer avatar playbook is broken, the step-by-step process to truly understand your audience, and how you can craft a messaging strategy that actually resonates. Get ready for actionable tips, plenty of laughs, and a few hard truths about the marketing industry’s laziest habits. CoHost: Nate Lagos Twitter: https...2025-01-1427 min
Brain Driven BrandsThe Illusion of Data: Why Customers Don’t Behave the Way Numbers Predict We all trust data to predict customer behavior…but what if the numbers are straight up lying? In this episode, Nate and Sarah dive deep into why customers often defy what metrics predict and explore the hidden emotional and psychological drivers behind their decisions. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/S...2025-01-0223 min
Brain Driven Brands7 Customer Insights That Are Actually Holding Your Brand BackAre your customer insights actually hurting your brand? In this episode, we uncover 7 common "truths" marketers believe about their customers that might be holding you back—from overvaluing NPS to misreading pricing data—and reveal how psychology can fix them. If you’ve ever felt like your marketing metrics don’t match reality, this episode for you. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: h...2024-12-3126 min
Brain Driven BrandsYour 'Limited-Time Offer' Isn't Fooling AnyoneLess “limited time offers”, more “limited product available” - that’s the premise of today’s episode! Sarah’s diving into new research that shows just how limiting our “limited time offers” are for brands, and what to do in 2025 instead. Tweet: https://x.com/SarahLevinger/status/1866913242582257875 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https...2024-12-2417 min
Brain Driven BrandsLego Made $9.8B Using this One Simple Marketing HackOn this episode of Brain Driven Brands, Sarah and Nate break down one of the most interesting brand “comebacks” in history. We also create a brand marketing plan for Original Grain (and poke holes in all of Nate’s plans for next year), and discuss why brands shy away from brand marketing…as well as how to dominate with it. Tweet: https://x.com/SarahLevinger/status/1867255989835059322 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://p...2024-12-1927 min
Brain Driven BrandsBoost Persuasiveness by 10.3% Using this Super Simple Psychology HackNeed a simple psychology tactic to test this week? Here’s one that you’re probably already doing…just not on purpose. 😅 This super simple psychology tactic could boost the persuasiveness of your ads by 10.3%, and it’s literally copy and paste. Source: https://app.sciencesays.com/p/rule-of-three CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights...2024-12-1721 min
Brain Driven BrandsHow to Build a Creative Team that “Gets it” (Feat. Joanna Wallace)Sarah sits down with super talented creator and Director of Paid Media Creative Joanna Wallace (she’s the big brain behind the ads at HexClad) to chat about how we should be looking at creative teams, what makes a good team operate at the highest efficiency and who you should look for when trying to build a team that just “get it”. Guest: Joanna Wallace Twitter: https://x.com/JoWall202 LinkedIn: https://www.linkedin.com/in/joannasloamewallace/ Learn more at: https://www.tetherinsights.io/ Twitter: https...2024-12-1233 min
Brain Driven BrandsWhy Your Strategy is Doomed to Fail (and How to Fix It)Sarah and Nate are back again for another episode of Brain Driven Brands where we break down the concept of a “brand within a brand”, and why thinking about the foundation of your strategy might be the key factor in your growth this year. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger 2024-12-1020 min
Brain Driven BrandsWhat Marketers Got Wrong in 2024…and How to Get It Right in 2025On this episode of Brain Driven Brands, Sarah recaps the year, throws it back to the best (and worst) advertising trends of 2024, and gives insight to the behaviors, habits, and needs of the consumers in 2025 so you can stay ahead of the game. Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to...2024-12-0524 min
Brain Driven BrandsGut Driven Brands! Nate & Producer Scotty Take Over!Nate and Producer Scotty take over the show as Sarah is out of town. Nate talks how his GUT has driven his marketing chops! We cover his keys to a "Gut Driven Brands!" CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/...2024-12-0323 min
Brain Driven BrandsWant to 3X Your CTR? Don’t Test Hooks…Just Do ThisNate and Sarah dive deep into the subconscious mind of the consumer in this episode, looking past typical marketing tactics like discounts, offer generation, and messaging, and into the tiny details that influence our decisions the most…with some scary good results! Tweet: https://x.com/SarahLevinger/status/1857104859805208904 Source: https://app.sciencesays.com/p/promotions-in-italics-are-more-effective CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 2024-11-2614 min
Brain Driven BrandsWhat *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)On this episode of Brain Driven Brands, Nate has to face his own customer in a no-hold-back, deep conversation about what *really* makes them convert! We dive deep into the customer perception of the OG brand and dissect some ads in real time. Guest: Casey Levinger CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ 2024-11-2121 min
Brain Driven BrandsBoost Sales by 21% By Pricing *Backwards*Sarah brings a new study to the game while Nate contemplates his whole post-BFCM pricing strategy on this episode of Brain Driven Brands! Tweet: https://x.com/SarahLevinger/status/1851323798064075259 Source:https://app.sciencesays.com/p/pick-your-price-boosts-sales CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger...2024-11-1924 min
Brain Driven BrandsThe Hidden Psychology of Founder Stories (Feat. Barry Hott)1Founder videos - do they work? Do they not? We’re not sure, but one thing we’re definitely gonna find out is how Barry Hott and Nate feel about the format, how you should psychologically position your founder videos so they hit better, and the one thing you should NEVER do if you’re going to run these types of videos… Guest: https://x.com/binghott Learn more at: https://www.hottgrowth.com/links Source: CoHost: Nate Lagos Twitter: https://x.com/natelagos2024-11-1418 min
Brain Driven BrandsDid This Guy Really Invent a Psychology-Based Popup?? (Feat: Shaan Arora)On today’s show, we dive into one of the most interesting (and psychology-based) marketing tools I’ve found so far…one that has the ability to increase your AOV by up to 20% and your overall popup opt-ins by 80%. But that’s not the best part - the best part is how much actual psychology this guy is using to get this done. All this and more on Brain Driven Brands! Guest: https://x.com/iamshaanarora 30 day free trial + 10% off: https://www.alialearn.com/ Learn more at: https://www.sarahlevin...2024-11-1227 min
Brain Driven Brands8 Pricing Psychology Facts You Need to Know‘Nuff said. If you wanna discount like a true psych-base marker and price your products, offer, and bundles correctly…this is the episode you need to listen to. Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:h...2024-11-0715 min
Brain Driven BrandsMarketers - Don’t Think About WHO, Think About WHENMarketers should stop thinking about WHO and should start thinking about WHEN. Sarah and Nate dive deeper into this new marketing concept to get a better understanding of where marketing is headed in 2025, and why brands should be focused more on WHEN customers feel things, not WHO is feeling them. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co 2024-11-0520 min
Brain Driven BrandsShould You Brand Market? Or Growth Market?In this episode of Brain Driven Brands, Sarah roasts Nate’s entire marketing strategy for Original Grain (by request), we discuss why growth marketing is lacking a key element that only brand marketing can solve, and we discuss how to build an entire personality for your brand that will help you bust past the current revenue cap you’re stuck at. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 ...2024-10-3122 min
Brain Driven BrandsAMA - Will the Election Change Buyer Behavior? (Feat: Bryant Jaquez)How does the election affect consumer sentiment and behavior? Does personality play a role in political purchasing behavior? Which messages should you prioritize during a time of the year where security and anxiety is high? All this and more on today’s episode of Brain Driven Brands! Guest: https://x.com/BryantJaquez Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www...2024-10-2927 min
Brain Driven Brands9 Things Marketers Shouldn’t Believe About Customers AnymoreCan we just gripe for a minute? Nate and Sarah dig into the top 9 things marketers should STOP believing about their customers and get into some of the most damaging beliefs in the industry (and what we should believe instead!) Tweet: https://x.com/SarahLevinger/status/1790812160135692720 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co...2024-10-2427 min
Brain Driven BrandsHow to Build a Psychologically Irresistible Offer (Feat: Nate Lagos)In this episode of Brain Driven Brands, Sarah and Nate go deep into the psychology of good offers. We also chat about: Psychological tactics that get people hooked. Why Red Bull is winning the psychology game after 31 years in the biz. The only psychological offer you should be testing this year. Tweet: https://x.com/SarahLevinger/status/1790796314436911196 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical a...2024-10-2219 min
Brain Driven BrandsBlind Spots & Hot Takes: The Truth About Being a Human Marketer (Feat: Craig Shoemaker)Guest: Craig Shoemaker Linkedin: https://www.linkedin.com/in/craigshoemaker/ Twitter/ X: https://x.com/craigshoemaker CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me o...2024-10-1517 min
Brain Driven BrandsThe Black Friday Strategy No One Talks About (But Should) GET READY FOR BLACK FRIDAY! In this episode, Sarah and Nate walk through Original Grain’s BFCM strategy, we stress about the fact that we have 9 days less of advertising time this year, and walk through how the consumers see Black Friday (and how your brand can prep for the best sale ever.) CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https...2024-10-1027 min
Brain Driven BrandsReduce Returns Instantly (and Boost Sales) With This One Weird Psychology HackOn today’s episode, we reveal the one psychology tactic that could completely change your BFCM results, Nat talks about what you should be testing if your product has an AOV above $50, and producer Scotty explains how Zappos/Amazon is responsible for messing up the consumer perspective… Source: https://tips.ariyh.com/p/dont-give-free-shipping-give-coupons CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn m...2024-10-0817 min
Brain Driven BrandsBoost Engagement by Up to 24% with One Weird EmojiI seriously thought all brands knew this one! In this episode, Sarah breaks down the one emoji you should be using within your ads to boost engagement by up to 24%... SOURCE: https://tips.ariyh.com/p/how-to-use-emojis-effectively Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for...2024-10-0306 min
Brain Driven Brands10 Heuristics to Hack the Human MindIn this episode, Sarah walks through 10 of the best (and little-known) psychological heuristics (or mental shortcuts) you can use to “hack” the human mind so you can resonate deeper with your customers and grow your brand. Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” Yo...2024-10-0118 min
Brain Driven BrandsSTOP Testing Angles in Your Ads…START Testing Emotions (Here’s How…)Source: https://x.com/SarahLevinger/status/1633147824077406209 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf 2024-09-2624 min
Brain Driven BrandsHow KFC Boosted Sales by 56% with One Simple Psychology HackHow KFC was trying to sell more french fries and looked at 90 different possibilities and narrowed it down to 5 mental heuristics to drive french fry sales. Find out how you can use the same playbook to grow your sales! Source: https://x.com/SarahLevinger/status/1671183444863250436 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU...2024-09-2418 min
Brain Driven BrandsThe Volume vs Precision Creative War: Who Will Win? (Feat. Nate Lagos)In this episode, Nate and Sarah break down why you should stop iterating static ads and focus on testing your messaging instead. We’ll chat about why agencies are worried, the magic of identity-focused messaging, and the real difference between grabbing attention vs. capturing intention. Tweet Source: https://x.com/codyplof/status/1824879975323070783 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: h...2024-09-1717 min
Brain Driven BrandsPositive Customer Feedback Destroyed This Billion Dollar Brand…Sarah and Nate are back for another week of Brain Driven Brands with a cautionary tale about a brand that took their customer’s feedback, implemented it, and ended up going under because of it. Tweet:https://x.com/SarahLevinger/status/1800231848494153811 Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.co...2024-09-1220 min
Brain Driven BrandsLift Revenue by 13.5% Using This One Weird Psychology Tactic...Nate gives us a bit of an insider’s look into OG’s multichannel marketing tactics, Sarah goes off the deep end talking about cleaning behavior (and why brands should be filming their customers inside their homes) and we dissect what brands are doing wrong with their direct mail campaigns. Source: https://tips.ariyh.com/p/when-to-use-direct-mail-vs-email Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id175...2024-09-1023 min
Brain Driven Brands30 Minute Ask Me Anything with Bryant Jaquez CEO of Buddy LoveGuest Bryant Jaquez joins the podcast this week! And this time, we do more than pick Sarah’s brain on generational psychology and growth marketing…we go deep into the strategy every fashion brand should be focused on to make sure their marketing is tailored to the specific emotions of each and every customer they bring in the door! Guest: Bryant Jaquez Twitter: https://x.com/BryantJaquez Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/i...2024-09-0528 min
Brain Driven BrandsWait, Are We Really Wasting 50% of Our Ad Budget Every Month?In this episode, guest Nate Lagos tells Sarah she’s absolutely wrong about the 50% wasted budget stat, we talk about what brands should prioritize when it comes to their tech stack, and we do a deep dive into what’s wrong with our view of ads when it comes to business growth. Tweet source: https://x.com/SarahLevinger/status/1807875995594088788 Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752...2024-09-0320 min
Brain Driven BrandsThe Most Successful Brands I Know Only Run 4 Types of Ads…Oh man…this conversation is one of the best talks we’ve had in a while! Sarah and Nate chat about the 4 ads all successful brands have in common, and how to tell if you’re running those ads currently. We also chat about what you’re actually competing with when you run ads as a brand, and how to use the 4 core ad types to win. Tweet source: https://x.com/SarahLevinger/status/1810378706466009248 Co-Host: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.c...2024-08-2919 min
Brain Driven BrandsHow to Generate BETTER Creative in HALF the Time (Using Science)Special guest Chase Mohseni of CreativeOS joins the show to break down the quickest and easiest way to generate BETTER creative in HALF the time using science. We also go deeeeep into: Why being over dependent on any one creative source is killing your ability to scale. How brands should think about strategy vs volume when it comes to ads. The one tool you need to prioritize if you’re going to scale in 2024 and beyond. Guest: Chase Mohseni Twitter:https://x.com/ImChaseMohseni LinkedIn:htt...2024-08-2725 min
Brain Driven BrandsIncrease Clicks by 3X Using This Super Simple Psychology HackSpecial guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it’s something you’re probably already doing…) Source: https://tips.ariyh.com/p/group-items-with-white-space Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x...2024-08-2216 min
Brain Driven BrandsIncrease Clicks by 3X Using This Super Simple Psychology HackSpecial guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it’s something you’re probably already doing…) Source: https://tips.ariyh.com/p/group-items-with-white-space Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/Sarah...2024-08-2021 min
Brain Driven BrandsPost Purchase Survey Magic: How to Ask the Right Questions (So You Get a Lucrative Answer) with Jeremiah PrummerSarah has a special guest on this episode of Brain Driven Brands…one who knows a lot about asking the right question so you can get the most lucrative answer. Founder Jeremiah Prummer currently manages over 7.5M surveys a month for thousands of brands with his KnoCommerce platform. In this deep-dive conversation where we dive into: Understanding the questions you need to answer for YOUR brand. How to ask questions to get to the emotional reasons your customers are buying. Why bias is actually a good thing when...2024-08-1537 min
Brain Driven BrandsHow to Build a Psychology-Based Post Purchase SurveyIn this episode of Brain Driven Brands, Sarah talks about why the modern day post purchase survey is not what it seems and how brands big and small need to shift their questions to tap into the subconscious (emotional) brain instead of the logical one. She also gives examples for how to do this, and what you should expect to see data-wise so you can make the best marketing decisions based on your PPS results. Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.c...2024-08-1312 min
Brain Driven BrandsIf You’re Selling to Boomers, NEVER Say This…What’s the one thing you should NEVER say if you’re trying to sell products to a Boomer? How do Millennials see advertising? Are GenZers really as weird as they seem? In this episode, we do a deep dive into generational psychology, dissecting the brain science behind how each generation got to where they are, and what brands need to do in order to connect deeper with their chosen audiences. Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ In...2024-08-0815 min
Brain Driven BrandsThe Old Spice Strategy: How to Increase Sales by 60% Using One Simple Psychology Hack.In 2010, Old Spice increased the sales of a failing flagship product by a whopping 60% using a super simple psychology hack. Their agency worked for months to develop a strategy that would save the brand. I'll teach you how they did it in just 10 minutes. Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Th...2024-08-0615 min
Brain Driven BrandsWhen It Comes To Growth, Hitting a Rev Ceiling is a Good ThingMost brands hit a revenue ceiling at some point in their journey, but it doesn’t have to be that way! There’s an easier way to break past the growth ceiling and get back to scaling…and it starts with understanding just one simple thing: how humans work. STUDY SOURCE: https://tips.ariyh.com/p/reduce-churn-with-loyalty-rewards Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me...2024-08-0510 min
Brain Driven BrandsThe DTC Landscape!Do social comments help or hinder your ad performance? Do negative comments hurt? Should we be deleting negative comments off our ads? Sarah asks guest Nate Lagos his opinion on this and his answer might surprise you… We also cover: What the “Bandwagon” effect is and why it’s so important when it comes to social proof in marketing your brand. The difference between social proof, comments on social media, and reviews and why you need to know the difference. Why any kind of engagement better than just posit...2024-07-3017 min
Brain Driven BrandsBoost CVR, Drop Price Sensitivity With This One Weird AdWhich ad type has the ability to increase CVR and drop price sensitivity by up to 80%? In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience. We also cover: Why Original Grain’s UGC flopped (and why you should maybe lean away from UGC). Costly signaling, what it is, and why it’s critical for your brand to know. The best hot take o...2024-07-2514 min
Brain Driven BrandsBoost CVR by 14% and Sales by 28% Using This Crazy HackSarah and Nate break down one of the weirdest ways to boost CVR and sales…just by adding one tiny element to your CTA buttons. Nate also breaks down some of the micro tests he’s run for Original Grain and how you can reframe your offer so your customers are more likely to buy. STUDY SOURCE: https://tips.ariyh.com/p/how-many-ctas Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us...2024-07-2313 min
Brain Driven BrandsThe AIDA Framework is Why Your Ads Don’t WorkAttention, Interest, Desire, Action - as marketers, we know this framework well. What we DON’T know is how incredibly tired this framework is, and how much “ick” it’s giving the consumers. In this episode, I break down why the AIDA framework is one of the worst ways to sell…and what you should do instead. We also cover: One of the best pieces of content I’ve ever seen (and the storytelling framework it uses). How novelists and comedians get you hooked on their content. Why storytelling is the best w...2024-07-1820 min
Brain Driven BrandsAlways Open: Why DTC Operators Need More Mental Health SupportOur stores are always open. The numbers are there to look at 24/7. E-commerce never sleeps…which might not be a good thing. In this episode, Sarah and Nate talk about a specific Q4 that was the catalyst for some heavy mental health issues and how the industry as a whole needs to talk more about what’s happening (mentally) with the operators. We dive deep into some tactical things any operator can do to protect their mental health while working in an industry that never sleeps. Learn more at: https://www.sarahlevinger.co Twitt...2024-07-1620 min
Brain Driven BrandsAds without AnnoyanceBrain Driven Brands - Episode 1: Ads without Annoyance Is it possible to run ads that people actually want to watch? Discover innovative strategies and insider tips on creating advertisements that captivate audiences without disrupting their experience. This episode unveils the secrets behind building successful ad campaigns that people actually want to watch using psychology. IN THIS EPISODE: Learn the importance of ad frequency and the point at which ads become annoying (three repetitions according to the cited study). The concept of fam...2024-07-0315 min
Up Arrow PodcastHuman Psychology: The Most Overlooked Aspect of Modern Marketing With Sarah LevingerSarah Levinger is a creative strategist, Forbes-featured consumer behavior analyst, and performance creative consultant. Having spent 10 years studying the human mind, consumer psychology, economics, and behavior science, she helps DTC brands increase paid advertising ROI using psychology-based creative. Previously, Sarah built and managed a marketing agency, where she developed social media and marketing strategies for small businesses, multilevel startups, and community associations. In this episode… While many marketers optimize their ads for technicalities, neuroscientific research shows that 95% of daily decisions are made from the subconscious mind, so ads must influence emotional decision-making. How can you le...2024-01-2348 min
Secrets To Scaling Your Ecommerce BrandEp 448: Winning Through Performance Creative With Sarah Levinger, Kno CommerceSend us a textAs marketers, we know that on-platform attribution is not to be trusted. Instead, we need to focus on understanding the psychology of the people coming to your store. Brands must understand how their customers think.In this episode, Jordan interviews Sarah Levinger from KnoCommerce. They talk about performance creative, that one type of shape that almost guarantees you a higher click-through rate, and the right questions to ask in your post-purchase survey.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE2023-04-1934 min
eCommerce Uncovered040: Sarah Levinger, Founder @ HG Performance CreativeIn this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers. They finish with how to create a system for creating creatives and why you should build your brand/product...2022-11-2451 min
Pitstop with Sarah LevingerIntroducing Your New Pitstop Host - Sarah LevingerPitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.Sarah Levinger has been an ad buyer and UGC strategist. She helps DTC brands utilize psychology based creative to increase conversions and profits.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.Mentioned in this episode:Triple Whale - Whale Mail2022-07-2710 min