Shows
Response DriversMaking Marketing More Human-Centered, Strategic, and Effective With Sarah OyunguSarah Oyungu is the Principal Alchemist and Founder of The MRKTing Alchemist, a marketing consultancy that empowers visionary founders and business leaders with bespoke strategies to drive revenue growth and elevate brand authority. Drawing from her extensive experience across global teams and industries, she specializes in making enterprise-level marketing accessible to small- and medium-sized businesses. Her firm offers a range of services, including campaign strategy, social media campaigns, AI marketing optimization, business profiling, content and creative development, branding, sales and content development, upskilling and training, and coaching. Sarah's mission is to unlock the inner magic of each client, guiding...2025-05-2048 min
Content Lessons with JustinDiscovering Content Marketing Secrets ft. Sarah Oyungu | Content Lessons with JustinIn this episode, Justin Vajko interviews Sarah Oyungu, a fractional CMO, to explore the intricacies of content marketing. They discuss the importance of understanding the 'why' behind content creation, the balance between structured and emotional content, and the significance of human insights in marketing strategies. Sarah shares her experiences and strategies for helping clients articulate their marketing goals and create impactful content that resonates with their audience.
Takeaways:
- Content marketing requires understanding the 'why' behind actions.
- A fractional CMO can make corporate marketing accessible to small businesses.
- Short form video is...2024-12-2018 min
Camp ContentFrom Global to Startups with Sarah OyunguWelcome to another insightful episode of Camp Content! Today, we are thrilled to have Sarah Oyungu, a trailblazing marketing leader and digital strategist, who has masterfully navigated the challenges of the post-pandemic digital realm. Dive into our discussion as Sarah explores the pivotal role of brand identity in building consumer loyalty and the strategic employment of AI technologies to revolutionize marketing efforts.Sarah brings her vast experience from working with multinational corporations and supporting visionary founders to the forefront, offering a unique perspective on integrating innovative approaches with traditional marketing strategies to drive growth. From tailoring marketing strategies...2024-05-3031 min