Shows
The Digital Marketing Mentor088: The Best of SEO (Part 2): Brand Building, AI, and the Future of SearchSend us a textIn this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility. Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape. T...2025-05-2859 min
The Digital Marketing Mentor087: The Best of SEO (Part 1): Mentorship Meets StrategySend us a textMentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series. From personal journeys to strategies for tackling the various technical aspects of SEO, our expert guests reveal how adaptable and human-centered SEO truly is. As they explore how AI is revolutionizing search, these conversations emphasize the importance of trust and reliability in the field, especially at pivotal career moments. Episode Highlights: Nine SEO industry leaders share pers...2025-05-2139 min
SEO in 2025Understand human psychology to get your users to do what you want – with Sarah Pokorná PreschTo really get to know your users, you need to get inside their heads. Sarah Pokorná Presch from Dragon Metrics tells you how to use the psychology of your customers to your advantage.Sarah says: “Start using psychology to stay ahead in the SERPs.The reason why I say that is because, if you don’t have any content, you’re not going to rank. If you don’t have any user experience, you’re not going to get any conversions. If you don’t have any CRO, you’re not going to get any conversions."2025-01-1015 min
SERP's Up SEO PodcastSERP’s Up | How to do SEO & marketing for sub-brandsHow do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of ba...2024-11-131h 01SERP's Up SEO PodcastSERP’s Up | How to do SEO & marketing for sub-brandsHow do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of ba...2024-11-131h 01
The Digital Marketing Mentor070: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode)Send us a textIt’s been said that the future of digital marketing is female: creative, data-driven, and unstoppable. Join us for an inspiring episode of the Digital Marketing Mentor as we explore and reflect on past conversations that follow the remarkable journeys of women who are breaking barriers and redefining the industry. From embracing unexpected or unplanned career transitions and the importance of mentorship to overcoming imposter syndrome and balancing expectations, this group of women is laying the groundwork for the next generation and leading the charge in digital transformation.Episode Highlights 2024-09-2556 min
The Digital Marketing Mentor069: Optimizing Minds: Psychology of SEO, Cognitive Bias, & Neurodivergent InclusionSend us a textThe perfect blend of digital marketing and psychology, this discussion features Sarah Presch, Digital Marketing Director of Dragon Metrics, who shares her journey from studying marketing to pursuing psychology, emphasizing the critical role of understanding consumer behavior in this space. The conversation explores the rewarding nature of mentorship, emphasizing mutual learning, humility, structured success plans, and regular check-ins. In this episode, Sarah explores ethical considerations in digital marketing and SEO, including the influence of cognitive bias, the importance of psychological safety, and the challenges of ethical content creation. The discussion wraps with Sarah’s...2024-09-1137 min
The Aspiring CMOThe Impact of Consumer Psychology in Marketing - Sarah Chaya PreschIn today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all.We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference. Sarah will also break down the pros and cons of working in a big corporate role, running your own agency, or being part of a smaller team—something I know many...2024-08-2931 min
The SEO Mindset PodcastThe Psychology Behind Your Career Development with Sarah PreschThe Psychology Behind Your Career Development About Sarah:An award-winning international SEO consultant and accomplished public speaker with over 12 years of experience helping major global brands expand abroad. With a background in psychology, my presentations and day-to-day work are informed by ethical considerations, supported by empirical evidence, and designed to inspire fresh thinking. Where to find Sarah:@sarah_presch on X Sarah Presch on LinkedInListen to The SEO Mindset Podcast Sarah's Website About 'The SEO Mindset' PodcastBuild your inner confidence and...2024-08-0148 min
Experts On The Wire (An SEO Podcast!)131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch
Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.
As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.
In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help...2024-07-111h 08Experts On The Wire Podcast Archives - Evolving SEO131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch
Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.
As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.
In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help...2024-07-111h 08
expertsonthewire's podcast131: Bias in SEO, Overconfident SEO Case Studies, Google's SERP Struggles w/Sarah PreschSarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google 'Ranking Factors' (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers - the people we are supposedly making content for and trying to win over in the SERPs. In this conversation, Sarah brings her unique perspective drawing from her background in psychology to h...2024-07-111h 08
Dino Oreski's podcast - Digital Economy 101SEO in 2024Check out the hottest SEO topics of the year from the biggest SEO Summit in the region and beyond.Why is SEO still one of the most lucrative digital marketing channels? How to be ahead of the curve with search engine evolution and constant algorithm updates?Trends, and the future of SEO we bring it all directly from the most wanted Zagreb SEO Summit 2024 speakers:Tin Đudajek, one of the organizers and SEO specialist – from 0:30Lilly Ray, NYC-based creative and passionate SEO professional – from 3:44Jes Scholz, organic channel consultant and SEO futurist from...2024-06-2158 min
The Business Storytelling Podcast664: How does cognitive bias affect SEO strategy?SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer.
We discuss:
What is cognitive bias?
Things to know for SEO
And more….
Join us.
Connect with Sarah: http://sarahpresch.com2024-05-2424 min
Search with Candour - SEO podcastConfirmation bias in search with Sarah PreschSponsor:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.
What are cognitive biases?
Social identity theory
What is confirmation bias?
Can misinformation online make a big impact?
Google’s role in the spread of misinformation
Contradicting search results depending on the search term
Is this also true in other languages?
What can we do to combat misinformation and confirmation bias?
Follow Sarah:
Twit...2024-05-201h 02
The Simple and Smart SEO ShowInternational SEO to Cross Internet Borders w/Sarah PreschNavigating International SEO with Sarah PreschToday I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.Sarah now specializes in international SEO, and has specific advi...2024-03-2734 min
Search with Candour - SEO podcastThe importance of cultural understanding in SEO with Sarah PreschIn this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss:
Should you get your content and keywords translated?
How to be aware of your cultural biases
How to approach ethnic marketing within your home country
Understanding different elements of culture
Check out the full show notes and transcript at search.withcandour.co.uk2023-01-2355 min
Global AmbitionsInternational Pay-per-click (PPC)What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for. 2022-11-1512 min
World Health Innovation Summit PodcastLaunch of the Global Social Prescribing Alliance 25th February 2021Launch - Global Social Prescribing AllianceGareth Presch, CEO, World Health Innovation Summit James Sanderson, CEO, NASP Secretary of State for Health and Social Care, The Rt Hon Matt Hancock MPIsabelle Wachsmuth, World Health OrganizationRoland Schatz, CEO, UNGSII Bishop of Carlisle, the Rt Revd James Newcome Jenny Mollica, Director, English National Opera & Dr Sarah Elkin Imperial College, LondonDr Jagan John, NHS London Prof Health Stokes Lampard, RCGP, Chair NASPClosewww.gspalliance.com2021-02-2550 min
The Worldly Marketer PodcastHow International, Multilingual SEO Leads Global Customers to Your Site w/ Sarah PreschSarah Presch is the Managing Director at Retro Digital, a marketing agency that specializes in international and multilingual marketing. A true polyglot, she has 10 years of experience working in the language industry in some capacity or other: first as a foreign language teacher, then as a translator, then as a marketing & communications lead, and business development manager, before launching her own agency in 2017. Based in Dublin, Ireland, Sarah and her Retro Digital team help companies grow with tailor-made local, international, and multilingual marketing solutions. Since launching the agency, she has gone on to co-found the Retro Live and...2019-11-2227 min