Shows
Coffee Wine & Flowers Podcast5 Tips for Executing a Flawless Luxury EventPlanning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I lost sleep, and basically turned my world upside down making sure everything went off without a hitch for my first big high-end gig. But since then, I've learned a ton, and our team has tackled events exceeding $50k budgets with a sense of ease and flow, and today I'd like to share with you how we do it! In this episode, we d...2024-08-1533 minCoffee Wine & Flowers PodcastYour Complete Guide to Pricing With ConfidenceUnlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a powerful tool for your business success. Ever wondered if you're using the right markup? Or how you should charge for delivery, transportation, and setup fees? This episode will provide answers to all of that and more, giving you an empowered sense of direction for creating your own strategic pricing model.Hang in there! There's a lot of meaty information in this episode, but i've created a free guide for y...2024-08-0829 minCoffee Wine & Flowers PodcastFloral Pricing: The First Steps No One Talks AboutUnlock the secrets to confident and effective floral pricing in this game-changing episode! Join me as I unpack the often daunting topic of pricing, transforming it from a source of anxiety into a powerful tool for your business. With personal stories and practical insights, I'll guide you through the essential strategies for setting prices that reflect your value, ensuring both profitability and client satisfaction.In this episode, you’ll discover the importance of knowing your clientele and the transformative impact it can have on your business. I’ll show you how to overcome the common challenges of unde...2024-08-0134 minCoffee Wine & Flowers PodcastBold Moves: Reclaiming Joy & Freedom Through Business AlignmentReady to transform your business journey and align it with your life’s deepest passions? In this episode, I'm diving into the heart of creating a business that seamlessly fits into your life. Join me as I explore the transformative power of committing to an aligned business and the courageous steps needed to get there.I'll share my personal journey of juggling a growing family and a flourishing business, and the tough choices that come with being a solopreneur. We'll discuss the importance of remembering why you started, recognizing where you want to go, and making transitions fo...2024-07-2527 minCoffee Wine & Flowers PodcastBalancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders FlowersYou are going to love this conversation!In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges. Ever encountered the dilemma of feeling pulled to those irresistible blooms that are outside the client's budget? Or trying to communicate...2024-03-071h 02Coffee Wine & Flowers PodcastHow to Stand Out To Your Dream ClientsIt's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to building connection with my audience. If you're looking for the secrets to standing out to your dream audience, this episode will not disappoint! And it doesn't involve reinventing your artistry. You already have everything you need to succeed. Ready to dive in? Hit Play.Join us at our Spring Workshop Intensive! Dive into hands-on floral artistry and business education for building...2024-02-2933 minCoffee Wine & Flowers PodcastGet Your Instagram Sh** Together - Part 2Need ideas for hook phrases that are sure to get you results? Want to know my strategy behind posts that send new subscribers to my email list DAILY - even months after posting? We're continuing the conversation from last week about instagram strategy, and today were getting deeper into posts that drive specific results - whether the result you want is to gain more followers, generate more engagement and build trust with your audience, or get sales!Plus, I'll give you 4 different formulas for writing hooks that are sure to capture the attention o...2024-02-2231 minCoffee Wine & Flowers PodcastGet Your Instagram Sh** Together BestieHey friends! In this episode, I'm diving deep into Instagram strategies, and specifically how to stand out on instagram in a competitive space in 2024! We start by discussing the ever-changing social media landscape and the importance of standing out amidst the chaos. It's all about understanding that your audience may not initially care about your offerings, but it's our job to make them care by addressing their needs and desires.We tackle the common fear of appearing too salesy on Instagram and debunk the myth by sharing data showing that a...2024-02-1539 minCoffee Wine & Flowers PodcastRethinking Rentals: Elevate Your Brand & Bottom LineIn this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine your rental offerings, this episode provides valuable insights to help you navigate the world of wedding floristry rentals.Resources and Links from the episode:...2024-02-0834 minCoffee Wine & Flowers Podcast5 Things I Do During Slow SeasonHello, floral friends! Welcome back to the show. I hope this finds you well and thriving in your floral pursuits! Today, we're diving into a topic that holds a special place in my heart – making the most of the slow season. As floral enthusiasts, we often find ourselves immersed in the whirlwind of events, but the slower periods bring a unique opportunity for reflection, planning, and nurturing both our business and creativity.Here's a preview of the episode and the 5 things I love to do to take full advantage of downtime during the wedding off-season.Re...2024-02-0126 minCoffee Wine & Flowers PodcastPortfolio Mastery: Creative Solutions to Propel Your SuccessIntroduction:In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio is your visual resume, and we'll explore how cultivating an impressive showcase can significantly impact your credibility and revenue.Section 1: Showcasing Your Vision:Your Instagram is a window to your world. If you want to attract clients with a specific style, your portfolio must reflect that. We discuss the importance of portraying your desired aesthetic consistently to draw in clients who resonate...2024-01-1834 minCoffee Wine & Flowers Podcast5 Ways to Level Up in 2024It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unlock the doors to success.Reflecting on ProgressBefore we dive into 2024 strategies, take a moment to reflect on your business's past year. Celebrate markers of growth, whether it's increased wedding totals or assembling an exceptional team. Distinguish between intentional short-term goals and delightful surprises, emphasizing the importance of having a clear, long-term vision.The Essence of Clarity...2024-01-1134 minCoffee Wine & Flowers PodcastComparison vs. Staying in Your LaneIntroduction:Welcome back to our podcast, where we delve into the intricacies of running a floral business. After a short break, we're back with renewed energy and a commitment to bringing you valuable content. In this episode, we explore a crucial aspect of entrepreneurship—making decisions and facing tough questions. As business owners, it's common to seek answers externally, but we advocate for looking within to find the confidence and direction needed to steer your business.Segment 1: Why a One-Size-Fits-All Approach Doesn't Work:We celebrate the individuality of the floral industry, emphasizing that your uniqueness is...2024-01-0436 minCoffee Wine & Flowers PodcastUnleash The Power Of AI and ChatGPT In Your Floral BusinessUnleashing the Potential of AI for FloristsWelcome back to the Coffee Wine & Flowers Podcast! In this episode, we invite tech-savvy entrepreneurs to explore the exciting realms of internet technology, specifically artificial intelligence (AI). Join us as we uncover how florists and creative entrepreneurs can leverage AI mindfully to elevate their businesses.Controversies Surrounding AI in BusinessAs we approach 2024, the business landscape witnesses rapid advancements in AI, raising concerns about job displacement, ethics, and creativity. However, as independent business owners, we see these challenges as opportunities for growth...2023-12-1427 min