Shows
Conquer the ChaosThe Offer Ladder: How to Scale Your Service Business with AI and Automation, with Sarah WatzAre you a business owner who feels like you are drowning in manual, repetitive tasks? In this episode of Conquer the Chaos, we are joined by Sarah Watz, Co-Founder of Business Heroes®, to discuss how to move from overwhelm to clarity and action. We dive deep into the specific strategies that allow service-based businesses, like coaches and consultants, to free up time immediately. Sarah shares her expertise on Keap and automation tools, revealing the biggest mistakes entrepreneurs make when they first invest in software and how to ensure you get a real return on that investment. I...
2025-12-0539 min
Boost Your Business by Business Heroes®How to Structure and Digitalize Your Sales Process for Business Growth with Special Guest Torbjörn JohanssonHow to Structure and Digitalize Your Sales Process for Business Growth
Special Guest: Torbjörn Johansson, Owner and Sales Consultant at Vojigo AB, specialist in structured sales systems and certified Pipedrive CRM expert
In this episode of Boost Your Business by Business Heroes®, Sarah Watz sits down with Torbjörn Johansson to discuss a silent growth killer in many small businesses: an unstructured and chaotic sales process.
Torbjörn brings decades of experience helping business owners transform scattered sales habits into unified, efficient systems using tools like Pipedrive. Most companies that reach out to hi...
2025-09-0448 min
Boost Your Business by Business Heroes®From Achievement to Fulfilled Success: The Art of Conscious Leadership with Special Guest Anna UganderIn this episode of Boost Your Business by Business Heroes®, Sarah Watz sits down with Anna Ugander, therapist, executive coach, and retreat leader, to explore what it means to lead your business (and your life) from a place of inner clarity and conscious leadership.
Anna shares the decisive shift that happens when you stop chasing achievement for validation and start listening inward. Together, we explore how service-based entrepreneurs can grow sustainably without sacrificing themselves.
Whether you're feeling stuck, in overdrive, or just ready to create success that feels as good as it looks, this episode i...
2025-05-2950 min
Boost Your Business by Business Heroes®Build Your Offer Ladder: Help Clients Say YES at Every StageTired of always needing new clients to grow? Let’s change that.
In this episode, we explore the power of an offer ladder. It is a strategic way to help clients say “yes” at every stage of their journey with you. By creating a clear path of offers, you can serve longer, sell smarter, and simplify your business model.
You’ll learn: ✅ What an offer ladder is and how it increases conversions ✅ Why structured offers lead to higher prices and client retention ✅ How to map your offer ladder using the Business Heroes® Grid ✅ Eampl...
2025-05-2031 min
Boost Your Business by Business Heroes®Turn Time-for-Money Into Leverage: Hybrid Offers That Scale Your ExpertiseFeeling stuck trading hours for income? In this episode, Sarah kicks off May’s Business Superpower of the Month: Package Your Services for Predictable Results.
You’ll learn why hybrid offers are the answer to service-provider burnout, how to package your knowledge into results-driven delivery, and how this shift creates more freedom, less stress, and higher client satisfaction.
This episode is packed with strategy, structure, and 3 inspiring real-world examples of how coaches, consultants, and chiropractors can build scalable, hybrid offers that blend:
✅ Live delivery ✅ Digital content ✅ Group support ✅ Tools for client refle...
2025-05-0853 min
Boost Your Business by Business Heroes®Know Yourself: Burnout, Boundaries & Better Conversations with Maria RedigKnow Yourself: Burnout, Boundaries & Better Conversations
with Maria Redig, Psychosomatics Therapist, Executive Coach & Communication Expert
Episode Summary:
In this episode of Boost Your Business by Business Heroes®, I sit down with Maria Redig for a real and grounded conversation about what happens inside us when we feel stuck, overwhelmed, or emotionally drained in business.
If you’re a service-based entrepreneur who often puts others first, pushes through stress, or avoids tough conversations, this is for you.
Maria shares simple tools and fresh perspectives that can help you protect your ene...
2025-05-0159 min
Boost Your Business by Business Heroes®How to Stay Top-of-Mind Without Being Annoying - Relationship-Based Follow-Up That Actually WorksYou had a great conversation at an event or conference… and then nothing.
No follow-up. No next step. No relationship built. In this episode of Boost Your Business LIVE, Sarah Watz shares why follow-up is where the magic happens—and how to do it in a way that feels generous, intentional, and totally human.
📌 You’ll learn:
✅ Why most follow-ups get ignored (and how to fix it)
✅ How to reconnect without being salesy or annoying
✅ 3 simple follow-up paths that build real relationships
✅ What to track so your contacts turn int...
2025-04-2436 min
Boost Your Business by Business Heroes®Want to Grow as an Entrepreneur? Start With How You Network.Feeling like your services aren’t landing the way they used to?
You’re not alone—and the solution might be simpler than you think. In this episode of Boost Your Business, Sarah Watz shares how to use your next in-person networking event as a real-time litmus test for your message, pitch, offer, and follow-up strategy.
You’ll learn:
How to test what really resonates with potential clients
Why networking is the perfect low-risk space to try new messaging
What to look for—curiosity vs. confusion
How to turn every conversation into research
Why adapting y...
2025-04-1735 min
Boost Your Business by Business Heroes®From Hello to Follow-Up—Make the Most of Every Conference ConnectionAttending a conference this spring? Whether it’s your first or your fiftieth, today’s session will show you how to actually turn new conversations into collaborations, referrals, and clients.
🎯 What you’ll learn in this episode:
How to prepare before the event to set yourself up for success
Ways to start conversations that feel natural (and non-salesy!)
Simple follow-up strategies that get results
What to track, how to segment, and how to follow through
How Sarah uses Swedish chocolate to be remembered 🤫
📌 Featuring real takeaways from a recent Arizona partner event.
Resources from this episode:
2025-04-1040 min
Boost Your Business by Business Heroes®How to Boost Email Open Rates with Better Subject Lines & Preview TextYour emails won’t work if no one opens them. You could have the most valuable content, an irresistible offer, and a perfectly written email.
But if your subject line and preview text don’t grab attention, your message gets ignored.
With 100+ emails landing in inboxes daily, people scan, prioritize, and skip most messages in seconds. That’s why open rates matter more than you think.
🔥 In this episode, we’ll break it all down:
✅ The biggest mistakes service providers make with subject lines & preview text
✅ How to craft subject lines t...
2025-03-2044 min
Boost Your Business by Business Heroes®How to Plan a Weekly Newsletter That Builds Trust & Engagement🔥 Many service providers struggle with email marketing—not because email doesn’t work, but because their strategy is missing key elements. A weekly newsletter is your trust-building machine, but only if it’s planned the right way!
💡 In this episode of Boost Your Business LIVE, Sarah Watz, Co-Founder of Business Heroes®, covers:
✅ Why your weekly newsletter is NOT for selling—and what it should do instead
✅ The #1 mistake most service providers make with newsletters
✅ How to structure a weekly newsletter so you never run out of ideas
✅ The three proven formats that mak...
2025-03-1335 min
Boost Your Business by Business Heroes®Email Marketing Isn’t Broken, But Your Strategy Might Be📌 Are you sending emails that don’t convert to clients? You’re not alone! Most service providers understand they should be utilizing email marketing, but many face challenges such as low open rates, irregular sending, and newsletters that don’t generate sales.
Common email marketing challenges:
❌ Sending emails only when time allows—resulting in inconsistency
❌ Low engagement—people open but don’t take action
❌ Lack of clear structure—emails feel random instead of strategic
In this recording of a LIVE session, Sarah Watz, Co-Founder of Business Heroes®, addressed:
✅ The three major emai...
2025-03-0636 min
Boost Your Business by Business Heroes®Simplifying Branding to Establish Yourself as an Expert with Kim WesterlundSpecial guest:
Kim Westerlund, Branding Strategist & Co-founder of The Branding Table
Key topics covered:
🔹 Why branding matters – Move beyond price wars and build lasting emotional connections with your clients.
🔹 Brand vs. Branding – Understand the difference between what people think about your business and how you shape that perception.
🔹 Branding beyond the logo – More than colors and visuals—your brand is an experience.
🔹 Your personal brand matters – As a business owner, your personal brand should align with your company to build credibility and trust.
🔹 Emotions drive decisions – People buy ba...
2025-02-2851 min
Boost Your Business by Business Heroes®Stop Chasing Clients & Build Recurring RevenueAre you tired of chasing new clients every month? Let’s discuss how to build a business with predictable, recurring revenue.
Many service providers feel trapped in an exhausting cycle—always searching for the next client and never knowing where the next payment will come from. But what if you could break free from that and create a steady, recurring income?
💡 Everyday challenges that service-based entrepreneurs encounter:
❌ Inconsistent income—some months are great while others are stressful.
❌ Constant selling—always on the hunt for new clients instead of focusing on your expertise.
...
2025-02-2030 min
Boost Your Business by Business Heroes®Turn a Freebie Into a Client Magnet: The Strategic Way to Attract Buyers📌 Use a freebie the right way to attract ideal clients & grow your service-based business. 💡
A freebie (also called a lead magnet, opt-in, free offer or gift) is one of the most powerful ways to attract new clients—when done strategically.
But too many businesses create freebies that don’t convert, leading to:
❌ Attracting the wrong audience (who never buy).
❌ Low sign-ups because the freebie isn’t compelling.
❌ Leads that go nowhere—no follow-up, no conversion.
🔥 In this LIVE session, we’ll cover:
✅ How to turn a freebie into a client mag...
2025-02-1335 min
Boost Your Business by Business Heroes®Why Too Many Service-Based Businesses Leave Money on the Table (And How to Fix It!)🔥 Most service providers think they need more leads—but what if that’s NOT the real problem? Many businesses unknowingly leak revenue because how they support their client journey has gaps—potential clients get stuck, hesitate, or disappear before ever saying "yes" to working with you.
💡 In this episode of Boost Your Business LIVE, Sarah Watz, Co-Founder of Business Heroes®, covered:
✅ Why your most significant revenue leaks aren’t about lead generation
✅ How to spot and fix gaps in how you support your client's buying journey
✅ The Business Heroes® Grid—a powerful tool to create...
2025-02-0625 min
Boost Your Business by Business Heroes®Turning Potential Clients into Paying Clients - One Conversation at a Time with Jens EdgrenAre you a coach or service provider struggling with sales conversations? Do you feel uncomfortable using pushy tactics to attract clients?
In this episode of "Boost Your Business by Business Heroes®," we dive deep into the art of selling with authenticity. We feature the expert insights of Jens Edgren, a seasoned coach with 35 years of experience, author of eight books, and certified trauma therapist.
Jens shares his unique approach to sales, emphasizing the importance of understanding the client's core motivation—the "golden thread." You’ll learn how to create a safe and curious environment where poten...
2025-01-3059 min
Boost Your Business by Business Heroes®Bonus Episode: Amy Porterfield Shares How to Get Started with Your Digital Course 🎙️In this bonus episode of Boost Your Business, I’m thrilled to share our very special guest, Amy Porterfield, a digital course creation expert, mentor, and friend.
She shares in this episode how you can get started with your digital course to boost your business. With her extensive experience, Amy has been instrumental in guiding numerous entrepreneurs to turn their knowledge into profitable digital courses.
Whether you're at the initial stages or have a clear idea, Amy’s insights will be valuable in creating and launching your digital course.
🎯 Ready to take the next st...
2024-09-0924 min
Red Thread PublishingLearn from 20-leading industry experts about Writing, Publishing & Book Marketing
So you want to write & publish a successful book…!
Feat: Tami Palmer
“Anatomy presents the art and craft of creating a book by offering glimpses into the lived experience of each contributor.” -Kevin Hesse, author of upcoming, Love and Light in a World of Loss
Learn from 20-leading industry experts about Writing, Publishing & Book Marketing. Let us simplify what can be a complicated and overwhelming process. This book will lay it all in easy-to-understand chapters, so you have the tools for success.
Get your copy n...
2021-11-2426 min
Joomla Beat Podcast | Web design, development, online marketing, social media & website managementEp59 - Interview with Sarah WatzSarah Watz, the new president of Open Source Matters joins me on the podcast this week to talk about herself and her new role as president of Open Source Matters.She resides in Sweden and is CEO of a company called Pixpro who specialises in Joomla and Infusionsoft CRM.Sarah talks about what her role will be as President and also shares some hints and tips for others that might want to volunteer in the Joomla Community.
2014-04-2228 min