Shows
Tough Girl PodcastDr. Sarah Lonsdale - Journalist, Author of Wildly Different, and Advocate for Women in NatureDr. Sarah Lonsdale is an accomplished journalist, author, and lecturer at City University of London. With a career spanning over three decades, Sarah has written for major newspapers, including The Observer, and has dedicated her work to uncovering untold stories—particularly those of trailblazing women in history. Her latest book, Wildly Different: How Five Women Reclaimed Nature in a Man’s World, explores the lives of remarkable women who defied societal expectations to forge their own paths in the great outdoors. In this episode, Sarah shares her journey from working as a journalist since 1988 to becoming a pass...2025-03-0450 min
Tara's Voice: Interesting People, Irrelevant Conversations (Because Life Is Worth Laughing At)Second Time's The Charm: Hilarious Truths About Marriage & Motherhood with Sarah WilliamsSend us a textWe dive into love, marriage, business and why sex matters more than you think. Sarah Williams, the founder of Moms of Business, gets real with what she learned from her first marriage and how she is flipping the script on her second marriage. This power house mom of two doesn't censor her thoughts when it comes to love, success, and women living life on their own terms.Sarah Williams CEO & Founder of Moms of Businesshttps://www.facebook.com/theMOBnetworkInstagram.com/momsofbusiness.comMomsofbusiness.com2025-01-1435 min
Tough Girl PodcastSarah Perry - INOV8 Ambassador: Setting Records on the South West Coast Path (630 Miles) with a Fastest Self-Supported CompletionSarah Perry is an ultra-runner, dedicated educator, and INOV8 ambassador with a passion for the outdoors and pushing her limits. On this episode of the Tough Girl Podcast, Sarah shares her journey from her Yorkshire roots to breaking records on the South West Coast Path (SWCP). Living in Cumbria and working in adult education, Sarah balances her career with her love for long-distance running. Growing up with family holidays in the Lakes, Wales, and Scotland, she developed a love for the hills. After lockdown, Sarah sought a healthier balance, moving to a greener environment and embracing running...2024-06-2045 min
Tough Girl PodcastSarah Williams - Reflections & Learnings from the 3,000km Te Araroa Trail, New Zealand.Hey Hey, it's Sarah Williams from the Tough Girl Podcast, and I'm thrilled to share with you my latest solo episode reflecting on my unforgettable journey hiking the 3,000km Te Araroa Trail in New Zealand. Sponsored by Zoleo #ChallengeWithZOLEO, this episode dives deep into the highs, lows, and everything in between of my epic adventure. Join me as I address questions from listeners about a wide range of topics, including solo hiking as a woman, hitchhiking, hygiene, nutrition, and more. I share it all. I'll take you on a journey through the stunning...2024-03-141h 56
Tough Girl PodcastSarah Thomas - Ultra Marathon Swimmer - Breast cancer Survivor and the first person to complete a four-way crossing of the English Channel in 54 hours and 10 minutes.Sarah Thomas, aged 41, is an ultra-marathon swimmer who achieved the current world record for the longest continuous swim in current-neutral conditions, performed without assistance or a wetsuit. This record-breaking feat spanned 104.6 miles over the course of 67 hours and took place in Lake Champlain, USA, in August 2017. Shortly after this remarkable swim, Sarah faced an aggressive form of breast cancer diagnosis at the young age of 35. During her cancer treatment, which included chemotherapy, surgery, and radiation therapy, Sarah remained unwavering in her pursuit of an extraordinary swim that many considered impossible. One year post-cancer treatment, Sarah...2024-01-021h 07
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxWhat’s Working Now in E-Commerce2023 has been a rollercoaster year for e-commerce businesses. Yes, there have been ups, but wow, have there ever been downs, too. And there were certainly times this year that left all of us scratching our heads and wondering, “What’s working now?” In this episode, I’m going to do my best to answer that question along with one of my biz besties, Susan Bradley of the E-Commerce Roadmap podcast. We each share the top 3 things working right now in e-Commerce. The best news? You can implement any one of them in your business starting right now. It’s...2023-12-2040 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxSarah's Framework for a Live Unboxing VideoEvery month I do a LIVE unboxing video for my audience. It’s one of my favorite things to do and one of the best ways to engage with my audience, subscribers and non-subscribers. I teach members of Launch Your Box to do a LIVE unboxing every month as part of their marketing plan. It is SUCH a great way to connect with your subscribers and build community. It’s also an opportunity to create FOMO - showing potential subscribers what they’re missing out on and why they should join. In this episode, I walk you through...2023-12-1321 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box5 Ways to Reduce Small Business OverwhelmIf you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot. Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Personal overwhelm affects your business and business overwhelm affects your personal life. How many times have you been impatient or snippy or overreacted to something because of stress in another part of your life? So many business owners operat...2023-11-1531 min
Tough Girl PodcastSarah Williams - Solo Reflections: A Look Back at the End of 2022, Adventures and Challenges in 2023, and Plans for the Next 6 Months. Hey hey, it's Sarah Williams, your host from the Tough Girl Podcast, and today we're diving into something a bit different. In this special solo episode, I'll take you through my personal journey, looking back on the end of 2022 to the adventures and challenges of 2023, and my exciting plans ahead. I'll share highlights like my journey to the Outer Hebrides, health changes, and unexpected twists like catching COVID while in Australia. Plus, insights into projects like Project 7, and "7 Women - 7 Challenges”. Discover how I navigated an empty diary, contemplated future adventures, and decided on...2023-09-101h 06Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxTaking Your Side Hustle to a Full-time GigHave you thought about taking your subscription box business from a side hustle to a full-time gig? It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. Take your time and get real about what your goals are. Are you cur...2023-09-0626 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box5 Ways to Scale Your Subscription Box BusinessYou’ve launched your subscription box. Since that time, you’ve grown alongside your subscription box business. You’ve developed systems and processes and have built a firm foundation on which your business can continue to grow. But now you want to do more than just continue to grow slowly - now you want to scale your subscription box business. In this episode, I’m sharing 5 things you need to do to take your subscription box business to the next level - to scale your box. Develop a multi-channel marketing plan.
In order to keep growing, you need t...2023-08-3019 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box10 Truth Bombs to Understand About Your Subscription Box BusinessHave you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything. In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Take the time to sit with and think about each of these to see how they might apply to you and your business.
20% of your customer base generates 80% of your...2023-08-2327 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAre Paid Ads Worth It?“If you don’t have an ads budget, you still have a hobby business.” - Sarah WilliamsAre paid ads part of your subscription box marketing strategy? If not, why not? You might be wondering if paid ads are worth it. Or you might be where I was in the early days of my business, worried about where you’re spending money and not understanding the value of running paid ads. Subscription box owners - especially new subscription box owners - hesitate to use paid ads for many reasons.
They don’t understand the ROI from pai...2023-08-0930 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAffiliate Marketing for Your Subscription Box BusinessHave you thought about adding affiliate marketing to your subscription box business but you’re not sure where to start? Are you wondering where to find good affiliates and how to manage them on the back end? This episode is for you! Today we’re diving into all things affiliate marketing for your subscription box business. I’ll explain how affiliate marketing can significantly boost your revenue, expand your customer base, and strengthen your subscription box brand. Affiliate marketing is a performance-based marketing strategy where brands reward individuals (affiliates) for marketing or driving traffic and sales to...2023-07-2628 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFrom 0 to 500 Subscribers on the First Launch with Art ShatteredI’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story! Cindy is an artist who specializes in glass and resin art. She makes beautiful, unique pieces of 3-D art that her followers LOVE. She also teaches her followers how to create their own art throu...2023-07-1939 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxGetting a Book Deal & Writing My BookToday’s episode is a little different. Instead of interviewing a subscription box owner from Launch Your Box or sharing tactics and strategies to help you make progress in your own subscription box business, I’m sharing a different kind of journey. The journey of becoming an author. I never dreamed of writing a book. It wasn’t something that was on my bucket list. It really wasn’t something I’d ever given any thought to. So imagine my surprise when I found myself in the middle of a conversation with high-level people in the onli...2023-07-1224 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box5 Ways to Do a Monthly Unboxing - Every MonthHow many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy! Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons you need to make a monthly unboxing part of your subscription box marketing strategy. You know the why, let’s talk about the how. How can you do a monthly unboxing FIVE different ways every month? Simply follow this c...2023-07-0530 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxTurning Your Lifelong Career Into a Subscription Box with The Interpreter BoxDuring this special episode, you’ll meet and be inspired by Launch Your Box member Michon Shaw. It’s not only her journey to starting and launching a subscription box that inspires, but her positive outlook and joy-filled dedication to her community. Michon has built a successful career around her passion for American Sign Language (ASL). She is an ASL interpreter herself as well as a professor who teaches ASL students to become interpreters. In addition to working a full-time corporate job, Michon also started a company dedicated to providing interpreting services and celebrating ASL interpreters: Interpret Educa...2023-06-2828 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFrom 300 to over 25,000 Subscribers with Beachly BrandsI’m excited to bring you this interview with Kevin Tighe, co-founder and CEO of Beachly Brands recorded LIVE at SubSummit. Beachly Brands currently has three successful subscriptions, but I asked Kevin to take us back to the beginning of his subscription box journey. The first lesson Kevin wanted to share with you is that we all have failures. He did, I have, and you will. After Kevin experienced a failure, he spent some time in Hawaii reconnecting with what he loves - the beach and surfing. This love for the beach and outdoor life spark...2023-06-2130 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box4 Focus Areas to Start Your Subscription Box“Whether you think you can, or you think you can't – you're right.” - Henry Ford. You’ve dreamed about starting a subscription box and now you’re ready to take action and start making those dreams come true. So where should you start? It’s easy to get caught up in the fun parts - products and packaging. And you absolutely need those in place, but spending too much time designing custom boxes or sourcing products for future boxes takes time away from what you need to be doing right now. If...2023-06-1425 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAdding An Upsell to Your Subscription Box CheckoutDo you have extra subscription box product laying around? Product that you’d like to get rid of because it’s taking up space on your shelves and tying up your cash flow? Then this episode is for you! Last month, I was talking with my Mastermind Group on our Voxer channel. One of the many perks of my Mastermind is the members have daily access to me and to each other via this walkie-talkie-style app. We have SUCH great conversations - a ton of knowledge is shared and some seriously valuable relationships have been built. One...2023-05-2415 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAre You Talking About Your Subscription Box Enough?Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was how low their subscriber numbers were. With boxes that good, their numbers should have been much higher. It was time to dig into what was holding them back. So I asked a question. And it got my member...2023-05-1731 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxGoing Live on Social Media - Build an Audience for Your Subscription BoxDo you go LIVE on social media to talk about your subscription box consistently? Or does the very idea of going LIVE fill you with dread? Almost every subscription box owner understands how important making regular, live connections with their audience is. But so many avoid connecting with their followers this way. Why? For a lot of people, going LIVE on social media brings up major feelings of anxiety. I get it. I used to feel exactly the same way. But here’s the thing. People need to know you to like you and trust you. And peo...2023-05-1021 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAdding Value and Increasing LTV with Paul ChambersWhat are you doing to add value to your subscription box and increase the lifetime value of your subscribers? By thinking creatively and strategically - in other words, thinking outside of the box - you can uplevel your subscribers’ experience and bring more revenue and higher profit margins into your business. In this episode, I catch up with Paul Chamber, co-founder of the Gentleman’s Box, on ways they added value and increased LTV with their subscription box. Paul is also the co-founder of Subsummit and one of my favorite people to talk with about all things subsc...2023-05-0345 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFacebook Group Yay or Nay?This episode answers two questions I get asked a LOT. Should your subscription box be on a separate page from the rest of your business? Should you create a private Facebook Group for your subscribers? The answer to both questions is, “It depends.” Whether you need a separate page for your subscription box is determined by your answer to the question, “Is your subscription box for the same ideal customer as your regular business page?” If yes, there’s no need for a separate page. When you make your subscription box part of your main business pag...2023-04-2623 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box5 Ways to Increase Perceived Value in Your Subscription Box without Blowing Your BudgetIs your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business. In today’s episode, we’re talking about increasing the perceived value of your box. Perceived value is simply a subscriber’s perception of the meri...2023-04-0532 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBuilding an Audience in 90 Days and Selling out on Her First Launch with The AwayDay BoxWhen you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person. Kathy was inspired to provide moms like her - burnt out and depleted from all the past few years have thrown at them - with a truly special, self-care experience. She had no subscription box experience and no audience. What she did have was passion, determination, and - than...2023-03-2941 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxHow Cotton Chaos 5X Their Subscribers with a Strategic Launch PlanHave you ever set a really big goal for your business? A goal that made you feel a little dizzy at the thought of trying to reach it, but you got brave and made it anyway? That’s what Whitney and Andrea, the dynamic duo behind Cotton Chaos did at the beginning of 2022. Cotton Chaos is a graphic t-shirt business that sells retail and wholesale tees. They also have a t-shirt subscription that launched in January 2021 with 35 subscribers. After that initial launch, they found Launch Your Box and launched again in what they call “Sarah’s Way,” and grew...2023-03-1536 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxRaising Prices and Achieving Long-Term Sustainability“It takes money to grow.” - Sarah WilliamsIs it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down. If you don’t raise your prices, you’ll keep chipping away at your profit margin - and your business won’t be sustainable long term. It takes money to grow your business. A lower profit margin means less money to invest back into your business which means less growth. I recen...2023-03-0130 minLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxIt's Not Too Late to Pivot Your Offer with Rustic GlitterHave you ever felt the pull to change what you’re offering? Sometimes, pivoting and offering something different to your audience results in success in the form of a growing, thriving subscription box. That’s exactly what happened with Launch Your Box member Joanne Jurica of Rustic Glitter. There are so many things I love about Joanne’s story. A former lash stylist, Joanne was forced to close her salon during the pandemic and lean on her hobby, Rustic Glitter, to bring in some income. Joanne had been personalizing items and making old things new again since 2017. Rustic...2023-02-2226 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box10 Ways to Build Your List - Every MonthWhat one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list! If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow. One of my main goals for my business in 2023 is to double the size of...2023-02-1529 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box5 Emails Subscription Box Owners Can Send Every Month“Email marketing needs to be part of your audience building strategy.” - Sarah WilliamsYou know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? Just as important as your social media (and maybe even more important) is your email list. You own your email list. Unlike your social media accounts, you can’t get locked out or hacked. Your email list won’t suddenly disappear. It’s time to treat yo...2023-02-0832 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxCreating SEO Friendly Content for Your Subscription Box Business“SEO doesn’t have any fuel without content.” - Sarah WilliamsHow do you get your stuff in front of people right when they’re looking for it? The answer, in part, is SEO. I brought a special guest to the podcast to talk about how and why to create SEO content for our subscription box businesses. Crystal Waddell is an e-commerce seller and content creator. She’s also one of the hosts of The Smart and Simple SEO Show, a podcast that does its best to make SEO easy for online entrepreneurs to understand and impleme...2023-02-0128 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box7 Ways to Market Your Subscription Box Cost EffectivelyDo you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to market your subscription box business. But...2023-01-2518 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxScaling Your Subscription Box Business with Cheryl HamI have a special episode for you today! Cheryl Ham is a long-time member of Launch Your Box, an OG member of Scale Your Box, and the founder of the wildly successful Yarnable subscription box. She’s here today to catch us up on all that’s happened in her business since her last visit to the podcast almost two years ago. Cheryl’s business started as more of a hobby. She had a full-time career and a love for all things knitting and yarn, especially hand-dyed yarn. She became an independent yarn dyer with no formal trainin...2023-01-1849 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxNiching Down Your Ideal Customer Can Improve Your Visibility“20% of your customer base generates 80% of your revenue.” - Sarah WilliamsIdentifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone! When you try to please everyone, you dilute your focus. Instead of spending...2023-01-1128 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFrom the Food Network to Starting a Subscription Box with The Cheerful BakerI’ve got some star power for you on this episode of the Launch Your Box podcast! Lauren Jacobs, a.k.a The Cheerful Baker, is a member of Launch Your Box and the creator and curator of a successful cookie decorating subscription box. She’s also one of the stars of a recent episode of The Christmas Cookie Challenge on The Food Network!There is so much to love about Lauren’s story and how she went from being a mom and art teacher who loved to bake cookies for her children’s classmates and friends to a ful...2023-01-0444 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box5 Reasons Why You Should Start a Subscription Box in 2023Did you know the subscription box industry reached 22.7 Billion dollars in revenue at the end of 2021? And it’s expected to more than triple that number by 2027! Why am I telling you this? Because there IS room for you and your subscription box. If you’ve had your subscription idea for a while, dreaming but not yet doing, make 2023 the year you get it started. It’s time to stop sitting on the sidelines and start taking action. You CAN get your subscription box up and running this year. And in this episode, I give you five...2022-12-2125 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxCreating a One-Thing of the Month SubscriptionHave you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box. When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their subscribers with all the little touches and a box filled with items that complement eac...2022-12-0720 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxUsing Mystery Boxes to Reduce Inventory Before Year End“Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everythin...2022-11-3023 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBusting Through Challenges and Doubling Her Subscription in the Last Six Months with The Literary Book ClubI’m so excited to have Katie Eney of The Literary Book Club back on the podcast. I invited her back so she could bring us up to date on the big things that have been happening in her subscription box businesses. Katie’s quarterly luxury box, The Literary Book Club, focuses on collectible editions of classic books and wrapped page-numbered gifts that accompany the books. She also sells one-time specialty boxes, especially for holidays like Christmas and Halloween. Katie provides a truly incredible experience to her subscribers! When we first talked, Katie had around 200 subscr...2022-11-2336 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxChanging Direction and Niching Down Generates 400 New SubscribersI’m so excited to have Launch Your Box member Julie Harkin of the Pilot Wives Club on the podcast! Julie is an experienced, successful subscription box owner who decided to find out if something I say all the time is true, “The riches are in the niches.” Pilot Wives Club wasn’t Julie’s first subscription box. She had a tea towel subscription and 100 subscribers. The subscription was successful - her subscribers loved their towels (they are adorable!) and it was generating recurring revenue. But, it wasn’t growing. It seemed stuck at that 100-subscriber mark. Julie kept thin...2022-11-1626 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxLeveraging Email Marketing to Make the Most out of Q4“More emails equals more sales!” - Sarah Williams We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost.We create different types of email content during the first three quarters...2022-11-0918 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxCrushing It on Instagram with One Simple Strategy with B Goods Lettering“Record everything!” - Betsy GoodmanI’m so excited to have Launch Your Box member Betsy Goodman of B Goods Lettering back on the podcast! Betsy was here just about a year ago when she was in the middle of launching her subscription box. A lot has changed since then and Betsy is here today to teach all of us - including me - about one simple thing she did to crush it on Instagram. Betsy started lettering in 2017. After attending a workshop and having her eyes opened to the possibilities of lettering, Betsy was hooked...2022-10-2638 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxOne Change Doubled Their Subscription Income with Jane's AgendaI’m so excited to have Launch Your Box member Jane Wild of Jane’s Agenda join me to share her subscription box journey and to talk about what she did to bust through when she hit a plateau with her subscription. Jane wasn’t always a subscription box owner or even an entrepreneur. In 2013, she found herself busier than ever with a demanding corporate job and a new baby. As Jane struggled to organize the different facets of her life, she was unable to find a planner that met her needs. She decided to create her own and...2022-10-1928 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box50% Subscription Growth with One Live Launch w/ The Floral ProjectI’m so excited to have Launch Your Box member Nicola Bird of The Floral Project join me all the way from the UK for today’s episode to share her subscription box journey and the story of her recent, wildly successful live launch. An entrepreneur for more than 20 years and a lifelong lover of flowers, Nicola started The Floral Project in order to bring cheer and connection during the pandemic to people who were alone and lonely. Her big vision for The Floral Project is a million posies of flowers given every year to people in local...2022-10-1243 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFree Shipping vs Charging for ShippingYou’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping? Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items you sell to absorb those shipping costs and protect your profit margins. In this episode, I go deep on all things shipping. The truth is, there’s no easy answer to the free shipping or charging for...2022-10-0517 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxWhat a Mastermind Can Do for You and Your BusinessHave you ever wondered what it would be like to sit around a table, geeking out about your business with other people who just “get it?” Have you dreamed of digging in and talking about the parts of being an entrepreneur that are hard? And the parts that are amazing? And all the in-between parts, too? It is incredibly valuable to spend time with like-minded people in person and get real - get personal even - about what it takes to keep growing as a business and as a business owner.In this episode, I’m sharing what a...2022-09-2125 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFrom Registered Nurse to Subscription Box Owner with Tiffany Hill“Hire the help.” - Tiffany Hill I’m so excited to have Launch Your Box member Tiffany Hill of Queen of My Castle Designs join me for today’s episode to share her journey from Registered Nurse to successful subscription box owner. A dedicated RN, Tiffany started painting door hangers as a hobby more than a decade ago. What started as something to satisfy her crafty side grew into a business that allowed her to work less hours as a nurse and spend more time at home with her husband and their three sons. Earlier this year...2022-09-1429 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxSupersizing Your Audience with Video Views Ads“Social media is a place to find our people, gather them up, and then focus only on them.” - Susan Bradley. My biz bestie Susan Bradley of The Social Sales Girls joined me for today’s episode to talk all things video view ads. Susan shared how using video and supplementing the organic reach you get with video with some ad dollars is the fastest, most effective way to grow a great big, warm audience of people without spending a lot of money. Facebook and Instagram ads don’t work like they used to. Costs have gone u...2022-08-1736 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxGenerating Over $20K a Month with a Digital Subscription“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey CollinsSubscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club. Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s al...2022-08-1020 min
Tough Girl PodcastSarah Williams - Reflects on the end of 2021 and the start of 2022.During this episode, I reflect back on the final 6 months of 2021 and the beginning of 2022. I really enjoy doing the solo reflection episodes as it is an opportunity to look back on what's been achieved and where we currently are at the moment with regards to the Tough Girl Podcast, what I'm doing personally and where I expect to see the business go over the following 6 to 12 months. It also gives me an opportunity to answer any questions that patrons or members of the Tough Girl Tribe have. During this episode I talk more about the Wales Coast Path and go i...2022-08-041h 09
Tough Girl PodcastSarah Williams - Speaking with Hannah Stevenson from Cicerone about walking the Wales Coast Path. 870 miles in 50 days to celebrate the 10 year Anniversary. It's always fantastic to speak about my adventures. I had the pleasure of being interviewed by Hannah for Cicerone’s podcast. I am also sharing this episode on my platform as well just in case you haven't had the opportunity to listen to it yet. Cicerone’s podcast is called - 'Footnotes' which is a podcast to inspire you about outdoor travel and activities in the UK and across the world. Through conversations with their guidebook authors, team members and other outdoor experts, the podcast offers plenty of inspiration and advice about exploring the outdoors. Whether you're an established long distanc...2022-08-0343 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box30 Days to LaunchWhat if you were launching your subscription box in 30 days? Maybe you’re launching for the first time or you could be operating under a closed model and you’re launching to new subscribers. In order to be ready to launch - and for your audience to be ready for you to launch - there are five things you need to be doing or start doing right now. Before I go through those five things, I do want to say I’m recommending you launch in 30 days only if you’ve already spent time building an audienc...2022-07-2720 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxLean Into Your Best Selling Products and Create a One Thing of the Month SubscriptionOn today’s episode, I’m joined by Launch Your Box member and dog mom times eight, Rhonda Conces. Yes, I said eight! A true, dedicated lover of all things dog, Rhonda has eight pups of her own who help inspire her subscription box every month. Rhonda is the CEO and Founder of Monogramme No. 29. Her business was not initially focused on dogs. In fact, her first career was as a labor and delivery nurse. When an injury sidelined Rhonda, she turned to her love of crafting and soon found herself selling monogrammed items. Monogrammed pajama...2022-07-0628 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFrom 0 to 200 Subscribers in 8 DaysOn today’s episode, I’m joined by Tamara Bennett, one of my biz besties who also happens to be a member of Launch Your Box! Tamara is the founder and CEO of Southern A-Door-nments Decor where she teaches women how to paint door hangers. Her business has grown over the years thanks in no small part to Tamara’s dedication to creating connections with her audience. Tamara and I met at Stu McLaren’s Mastermind more than four years ago and hit it off right away. We talk all the time about all the things, in...2022-06-2932 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxServing a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months“When people are part of the process, they buy in.” - Britney Brown I’m so excited to introduce you to Britney Brown, Launch Your Box member and founder, CEO, and all the things of Imperfect Inspiration. Britney’s story and the incredible growth she’s seen in her company and her subscription box are actually perfectly inspirational! In 2020, Britney was a full-time photographer and mom of five. When the pandemic hit, the photography industry shut down. Britney turned to Tik Tok to document her life during this time and also to document her new ADHD diagnos...2022-06-2234 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFrom 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue“Start with what you have and build up to what you want.” Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry. Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases. In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass...2022-06-1522 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAsk Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy Welcome to the last episode in my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ve answered a question from inside my Launch Your Box coaching membership. This week Beth Eaton of The Ruffled Daisy is here to talk about something we’re all facing right now. How to retain subscribers in a world where costs are rising. Beth started her business 10 years ago selling completed home decor pieces. Soon, people wanted to learn how to make these pieces themselves and they wanted Beth to teach them. Beth started selling kits and bu...2022-06-0831 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAsk Sarah: How Do You Handle Variations and Personalization for Your Subscription Box? with Sunflower & ScoutWelcome to episode five of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership. This week Maria Riebe of Sunflower & Scout is here to talk about how to handle variations and personalization for her subscription box. Like so many entrepreneurs, the pandemic forced Maria to pivot. A true antique-lover, she had been producing an outdoor vintage market, Rustapalooza. She had experienced a great deal of success and national recognition for this show. Covid caused the cancellation of the show and, after a time...2022-05-1829 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAsk Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut CraftWelcome to episode four of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership. This week Traci Gibson of Print Cut Craft and I tackled the question of how to grow a subscription past a plateau. Traci started her business ten years ago, selling printables and teaching classes at scrapbooking conferences. When she (and her family) got tired of all the weekend travel, Traci took her scrapbook kits online. She pivoted and her business evolved as she listened to what her...2022-05-1130 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAsk Sarah: What's Holding Me Back from Starting My Subscription Box?“Messy Action is better than no action.” - Sarah WilliamsWelcome to the second in my new eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership. This week’s question came from Gina Rich of Serendipity Lane. Gina’s question was simple. “Why am I stuck?” Gina had a brick-and-mortar scrapbooking and card-making business for 15 years. She still runs occasional classes and scrapbooking retreats out of the space, but moved the majority of her business online due to the pandemic. Gina o...2022-04-2734 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAsk Sarah: How Do You Balance Everything?“How do you balance everything?” I’m kicking off a new six-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership. This week’s question came from Mar. And when Mar told me all about her business and the many different roles she plays in her life, I understood exactly where the question came from. Mar and her family run Windborne Farms where they raise bees, along with other animals and crops. Mar’s love for the bees turned into a side business...2022-04-2033 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box065: My 5-Year Journey as a Subscription Box Owner5 years. 60 boxes. Countless lessons learned. Earlier this year, I celebrated the five-year anniversary of the subscription box side of my business. That’s 60 boxes! 60 boxes I poured my heart into to create amazing experiences for my subscribers. The journey my business and I have been on over these five years has come with lots of failures (I like to call them lessons learned), wins, and personal growth. My business grew from five figures to six figures to where we are now - a multi-million dollar subscription box business with thousands of subscribers. As my te...2022-04-1341 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxIt’s more than just a box - creating a curated experience with The Literary Book ClubA subscription box is so much more than just “stuff in a box.” I teach this inside Launch Your Box every day. I’ve talked about it on this very podcast. And I LOVE watching subscription box owners take what they’ve learned and turn it into amazing experiences for their subscribers. I invited Katie onto the podcast to talk about her subscription box journey and what inspired her to curate a truly incredible experience for the book-loving subscribers of her Literary Book Club Box. The Literary Book Club Box is not Katie’s first subscri...2022-04-0627 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box4 Focus Areas to Start Your Subscription Box“Whether you think you can, or you think you can't – you're right.” - Henry Ford. You’ve dreamed about starting a subscription box and now you’re ready to take action and start making those dreams come true. So where should you start? It’s easy to get caught up in the fun parts - products and packaging. And you absolutely need those in place, but spending too much time designing custom boxes or sourcing products for future boxes takes time away from what you need to be doing right now. If...2022-03-3025 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFacebook Ads Won't Grow Your Subscription Box For YouYour subscription box business isn’t growing like you want it to. You’re not gaining subscribers at the rate you’d planned for and hoped for and you’re not sure what to do. If you start looking around for advice, you’re likely to find people telling you the answer to your problem is Facebook Ads. I have a different opinion. Facebook Ads will NOT grow your subscription box for you. Yep, I said it. I know this might be an unpopular opinion, but it’s one I feel very strongly ab...2022-03-2318 min
Tough Girl PodcastDr. Sarah McCormack - Mountain runner and UK Athletics-Certified Trail & Fell Running Coach. Inov-8 Ambassador.In 2019 Sarah was crowned World Cup champion by the World Mountain Running Association. After a series of seven races throughout the season, including a win in Wales, Sarah secured victory with a second place in Slovenia, the final race in the series. Sarah is a Cumbrian-based athlete, a brand ambassador for Inov-8 – who sponsor the Lakeland Trails series – an Irish international mountain runner (representing her country no less than 25 times!), a qualified ecologist and a professional running coach. She lives with her partner – and fellow Inov-8 brand ambassador – Paul Tierney and their two border collies, Quilla and Lupo, in a shepherd’s hu...2022-03-2241 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxWhat Can a Fulfillment Center Do for My Subscription Box Business? with LessgisticsImagine what you could do with the time you saved if someone else handled the fulfillment of your subscription box. As your subscription box business grows, you find yourself spending more and more time actually fulfilling those subscriptions. Packing and shipping the boxes takes time. Time you could be spending ON your business. Is there another option? Ryan Culver of Lessgistics joined me for today’s episode to answer that question. Ryan is a wealth of information and did an amazing job explaining what a fulfillment center is, the costs involved, and whether a fulfillment cent...2022-03-1631 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBuilding an Audience: One Rhinestone at a Time with Stephanie RussellIt’s important to know yourself. To know what you love, what lights you up inside, what sets you apart. Ask Launch Your Box member Stephanie Russell of Bling Owl Creations what sets her apart and she’ll tell you… she’s extra! See, Stephanie was a pageant mom. She’s also a baseball mom. You may think those two roles don’t have much in common. You’d be wrong. Because Stephanie isn’t your average baseball mom. She’s extra. She brings the bling she LOVES so much to the ballfield… every practice and every game. It’s tha...2022-03-0937 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxPacked with Love: Turning a Bakery into a Subscription Box with Jonica's Bakery BoxImagine a box of incredibly delicious baked goods arriving on your doorstep every month. Baked goods that are the stuff of dreams…That’s the experience Jonica Thompson provides to her subscribers. Carefully curated, impeccably packed and shipped, and OMG so, so good baked goods! Jonica sent me one of her boxes for a recent Box Opening inside Launch Your Box and let’s just say my Warehouse team and I were in heaven. I invited Jonica to join me on the podcast to do more than just talk about mouthwatering baked goods. Rather, I wanted...2022-03-0228 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxHow a Blog Can Help My Subscription Box BusinessIf you could create one piece of content that you could use at least six different ways, would you? This question came up inside my high-level membership, Scale Your Box. We had a mini-mastermind and dug into all the things subscription box owners face when scaling their subscription box businesses. Many members admitted to struggling with “what to say” when it came to creating content. My copywriter and I sat down with the group and talked about email marketing and the importance of nurturing your audience before and after they become subscrib...2022-02-2324 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxAre You Talking About Your Subscription Box Enough?Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was how low their subscriber numbers were. With boxes that good, their numbers should have been much higher. It was time to dig into what was holding them back. So I asked a question. And it got my member...2022-02-0931 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBuilding a Profitable, Sustainable Business with Susan Bradley“Part-time work will get you part-time results.” There’s nothing quite like sitting and talking business with someone who just “gets it.” And just gets you. For this episode, I sat down with one of my biz besties, Susan Bradley. Susan is the founder of The Social Sales Girls as well as the past and current owner of successful online retail businesses. Susan and I are at different stages in our businesses right now and we talked about the issues, challenges, and feelings that come with each of those stages. My business is established a...2022-02-0230 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxIt’s More Than Just a Box - Building a Thriving Community of Subscribers“This subscription has turned into so much more than a subscription to me.” - Jenny HinesJenny Hines designs gorgeous floral arrangements. Seriously beautiful bouquets anyone would love to give or receive. It turns out Jenny’s talent for creating supportive communities just might be even greater than her talent for creating eye-popping bouquets. Jenny took over the family floral business from her parents in 2018 and from the start, a subscription was something she wanted to do. She jumped right in and started the Celebration Subscription, where men chose three dates throughout the year to...2022-01-1945 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box5 Ways to Reinvest In Your Business in the New YearI heard a twist on the old saying, “When life gives you lemons, make lemonade,” and thought it was perfect for subscription box business owners. It goes like this: When life gives you lemons, make lemonade. Then sell the lemonade. With the profits, buy more lemons and make more lemonade. Sell that, too. Then buy a bigger lemonade stand! Why am I talking about lemons and lemonade on today’s podcast episode? I’m not, actually. The point is, as a business owner, you need to reinvest in your busine...2022-01-0516 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxI Want to Start a Subscription Box Business - Where Do I Start?When you don’t know where to start, it’s easy to start in the wrong place. You have an idea. A dream. You want to start a subscription box. But you don’t know how. So you do what everyone does. You google. It. And you find out there are all kinds of people wanting to sell you all kinds of things to help you run your subscription box business. Software, packaging, marketing tools, and more. In the beginning, before you even get started, you don’t need any of those things...2021-12-1526 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxToo Many Offers Can Stop Your Growth - Lessons Learned from Becca from Isle Candle Co.“When you try selling everything to everyone, you sell to no one.” Today I’m excited to introduce you to Becca Slye, Launch Your Box member and co-owner of Isle Candle Co. I hope Becca’s story inspires you to keep going even when things get hard and to see mistakes and challenges as opportunities for growth. Isle Candle Co. is a family business started by Becca’s parents. They sell specialized soy candles that transform into incredibly nourishing lotions as they burn. How cool, right? Becca’s parents operate a brick and mortar...2021-12-0846 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxJourney from One Time Boxes to a Thriving Monthly SubscriptionHave you ever wondered what would happen if you served your audience first? Today I’m excited to introduce you to Kristy Bottle, Scale Your Box member and owner of Kristy’s Craft Room. I hope Kristy’s story inspires you to get creative, serve your audience with a generous heart, and have the courage to take chances. Kristy is a dedicated crafter who decided to take the crafting parties she hosted in her home and move them online. The Kristy’s Craft Room page on Facebook was born and Kristy started craf...2021-11-2435 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxHow to Handle Supply Chain and Shipping IssuesDo you think current supply chain issues only affect big corporations? They don’t. All business owners are dealing with supply chain issues right now. And that includes subscription box owners. I’ve heard some subscription box owners going down the road of doom and gloom. Wondering if it’s time to just give up and throw in the towel. Um, no. It’s absolutely NOT time to give up. It is time to problem solve, to pivot, and to plan. If you are a subscript...2021-11-1734 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxA Week with SarahHave you ever wondered what a typical week looks like for me? I get that question a lot and truly, there is no such thing as typical. Every week brings its own set of challenges and surprises, but I have developed a schedule to help me meet one major goal. Leaving work by 3 PM. I have two teenagers. And in addition to driving them to all the places for all the things, I want to be home for them. They’re getting older and my years with them at...2021-10-2036 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxFrom Nurse Practitioner to Subscription Box Owner“You can’t just put it out there and it works.” - Pam RodgersToday’s episode is packed with so many golden nuggets!I’m super excited to introduce you to a member of Launch Your Box! Pam Rodgers is a Nurse Practitioner, which means her full-time job is absolutely nuts right now. Pam decided her career in medicine wasn’t keeping her busy enough and turned a love for nail polish into a home-based business. As a child and again as a nursing student, Pam took her stress out on her fingern...2021-10-0642 min
Tough Girl PodcastWhy so many women are scared to adventure and recognising our female role models with Tough Girl Founder Sarah Williams I was delighted to be interviewed by Zoe for her new podcast HeadRightOut. Here is our conversation which we recorded on the 8th September 2021 (2 days before my 40th Birthday)! I hope you enjoy! Words by Zoe: “A powerful conversation with Tough Girl Challenges founder and Tough Girl Podcast host, Sarah Williams. As friends, we easily cover multiple topics across our conversations. These include how to meet fear head-on and deal with it; why Sarah is inspired by two specific female role models/mentors and the moments in her life that nearly broke her. Interestingly, she elaborates on how those darkest times taught he...2021-09-101h 11
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxSarah’s Framework for a Live UnboxingOne of my favorite things that I get to do with my subscription box each month is a live unboxing video. It’s a super fun way to engage with your audience and show not only your subscribers but also potential subscribers what kind of products are coming in your box and why you personally selected them. It can be a great community event that everyone can be involved in through comments and questions. If you’ve never done one before, hosting a live event can seem a little scary especially if you don’t know wh...2021-06-0921 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxHow Do I Compete with Big Box Companies? | Launch Your Subscription Box with Sarah WilliamsHey everybody! This week I’m going over a question that gets asked every time people start to think about launching their own subscription box: how do I compete against the big box companies? I asked myself this same question when I started my box and thinking through it is what pushed me to finally start my box. Let’s dive in! — Quality over Quantity — Comparing yourself to a big box company is like staring into a black hole. They have the money and the people to handle thousands of orders from thous...2021-04-0823 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxWhy am I Scared to Show Up Live? | Build an Audience for Your Subscription Box with Sarah WilliamsDoes the idea of pressing the button to go Live on social media make you sick to your stomach? Does the thought of being an influencer for your own business sound confusing and strange? This week’s podcast is all about how to overcome those feelings and use Live sessions to grow your subscription base. People Need to Know You to Trust You Social media allows us to reach people in a way never thought of before, and especially in the last year it’s become more and more important to people...2021-03-1721 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBuilding an Audience and Recurring Revenue | Subscription Box Basics with Sarah WilliamsBuild your audience and they will come… My guest this week is my friend Brooke Riley from the Re-Fabbed Boutique to talk about how building a solid online presence can give your subscription box the momentum it needs to keep having success month after month. Brooke started Re-Fabbed Boutique from a blog she’s been running for six years now and has turned it into a place where her community could find more of the style items she showcased on her blog. She first had the idea of her subscription box, the Re...2021-03-1517 min
Tough Girl PodcastTOUGH GIRLS TALK ABOUT: ENDURANCE & MENTAL RESILIENCEOn Thursday 25th February myself and Laura Kennington hosted a live event for mountain sports retailer Ellis Brigham focusing on endurance and mental resilience. You can now listen to the audio from the live event via the Tough Girl Podcast. Laura Kennington - is a British adventure athlete, author and speaker with a passion for the endurance capability of the human body. Previous adventures include cycling all 1600 miles of the world's longest coastal route in Ireland, cycling Scotland’s North Coast 500 route, running the length of Fuerteventura (100 miles) in 4 days and circumnavigating three of the Channel Islands using three different sporti...2021-03-121h 03
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxGet Started Right Away with Fast and Messy Action | Launch your subscription box with Sarah WilliamsHave you been wondering when the best time is to finally start your subscription box? This week I’m joined by Molly Young, founder of the Blue Lotus Intentions box to talk about how she followed her heart and launched as soon as it was possible. When working up to launching your box, you need to have the essentials down. You can’t launch without having an idea, curated items for your box, and most of all, subscribers to send your box to. But after that, when is the right time to launch? You might be as...2021-03-1019 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxPackaging is My Favorite | Subscription Box Tips with Sarah WilliamsYou have an idea for a subscription box, you have the items that are going in it, but what is the box going to look like? When your members get your box in the mail, how the box looks is going to make just as much as an impression as the items you’ve curated inside of it. Your box is your message carried across the country, almost like a travelling billboard. Let’s explore a few ways you can make the most impression with your box right out the gate. Custom Decorated Box vs Basic...2021-03-0823 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxHow to Find Your Perfect Subscriber | Subscription Box Strategies with Damon Oates & Sarah WilliamsThis week I’m joined by Damon Oates, founder of Deco Exchange and the Maker’s University to help us answer a very important question: where do we find subscribers for our box, and how do we make sure they’re the perfect fit? So you have a great idea for a box. Your head is swimming with all the possibilities you could dream up for your members, and then it hits you: who will be subscribing to your box? If you haven’t given it a lot of thought, you might fall into a common tr...2021-03-0327 min
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxSarah's Subscription Box Journey - How I Launched a Subscription Box, Built a Thriving Business, and Changed My LifeLaunch Your Box Podcast Episode 1 Show Notes Welcome to the first episode of the Launch Your Box Podcast! My name is Sarah Williams, founder of the Framed Monogram Box and new host of this podcast! I’m so excited to start sharing some of the things I’ve learned over the years and to help you learn some tips, tricks and strategies to help you get started on your own subscription box! “The process doesn’t always start with a grand scale.” All entrepreneurs have different stories of how they b...2021-02-2419 min
Untold Stories of a MomWho is Sarah Williams and what does she have to say?In this episode, you will learn who the heck your host is. I am Sarah Williams, mother to 4 amazing children and a wife to an amazing husband. By trait, I am a nurse and a nurse practitioner. I work with the older population, so having kids was totally new!
Reviews are everything for a podcast! Leave me a voice message by clicking here, and you may be featured in my next podcast. I can't wait to hear from you and know what you think! Follow me on facebook and instagram at @untoldstoriesofamom DM with topics you'd like to hear about!
...2020-10-1028 min
Tough Girl PodcastSarah Williams - Reflections on 2019 & and the start of 2020. Plus answering questions from the Tough Girl Tribe.On the 5th Year Anniversary of the Tough Girl Podcast I’ve taken this as an opportunity to share more about what’s been going on over the past 12 months and sharing more about what’s been happening behind the scenes and answering questions from the patrons and members of the tough girl tribe community. If you would like to listen to other solo episodes these can be found here: 2016 - Reflections for 2016 & Plans for 2017 (Released 30th December 2016) 2017 - Reflecting on 2017 and the plans for 2018 (Released 30th Dec 2017) 2018 - Reflections on 2018 and the start of 2019. Plus plans for Tough Girl Challenges...2020-08-0751 min
Tough Girl PodcastSarah Davis - Adventurer - Paddling the length of Australia's longest river, the Murray River, 2,500km!Sarah decided to tackle the Murray River in her home country of Australia, less than eight months after completing the Nile expedition. While there weren’t any hippos and crocs to deal, it wasn’t without its risks. There were snakes (and of course being Australian they were deadly), extreme weather conditions, sections with little water thanks to the drought and plenty more challenges to deal with. In 60 days Sarah covered 2,500km. The first four days were trekking to the source with a small team and then sticking within a stone’s throw until it...2020-03-1944 min
Tough Girl PodcastSarah Outen - Adventures by land & sea, Author 'Dare to Do’, Psychotherapist-in-training, Award-winning feature film #Home in cinemas now!Sarah Outen is an adventurer by land and sea, bestselling author and motivational speaker. Keen to encourage people outside and enable young people to access adventure, she is a proud ambassador and patron of a number of charities. Candid about her own mental health struggles and journey, Sarah is keen to encourage others to seek help and share their vulnerabilities. In November 2015 Sarah completed her London2London:Via the World expedition, a mammoth attempt to row, cycle and kayak 25, 000 miles around the Northern Hemisphere. The journey took 4.5 years and was all the richer for not tu...2019-12-1259 min
Tough Girl PodcastSarah Williams - Reflections on 2018 and the start of 2019 - plus update on Tough Girl ChallengesI set up Tough Girl Challenges in 2014 as a way of motivating and inspiring women and girls. I host the Tough Girl Podcast where I interview inspirational female explorers, adventurers, athletes and everyday women who have overcome great challenges. The podcast is listened to in 174 countries around the world and has passed 850,000 downloads. The podcast is in the top 15% of podcasts globally and has a unique focus on women who do adventures and undertake big physical challenges. I completed the Marathon des Sables in April 2016 (6 marathons in 6 days across the Sahara Desert), in 2017 I thru hiked t...2019-08-041h 04
Tough Girl PodcastSarah Begum - Immersive Investigative Journalist. Anthropologist-Explorer. Fellow of the Royal Geographical Society.In 2010, Sarah's curiosity and thirst for adventure led to the greatest expedition of her life, becoming the youngest female Documentarian at 21 years of age to produce her first film in the Amazon Rainforest “Amazon Souls”. While over there for 2 weeks, Sarah lived with the Huaorani tribe, hunted with the warriors, gathered with the women and was initiated into their existence by marriage to a warrior, making her a Queen! Through this alliance Sarah continues to send out their message of protecting their land through her film and speaking work. Sarah’s achievements include winning the “Spirit of Adventur...2019-01-1541 min
Spark JoyEp 26 | If It Doesn't Challenge You, It Doesn't Change You with Sarah WilliamsJoin us as we speak with Sarah Williams of Tough Girl Challenges about her journey, her work and get her take on how to move toward being the person you want to be.
Sarah is the founder of Tough Girl Challenges, which is an amazing platform for women who are taking on physical challenges and overcoming obstacles.
Sarah started her professional life in finance but found it lacking and wanted to do something more in line with her interest in the sporting life and Tough Girl Challenges was born.
As she built up...2018-02-2739 min
Tough Girl PodcastSarah Williams - Answering all your questions about Boxing!I was looking for a new challenge and boxing was one of those challenges, I’d wanted to do for ages, but I’d never got around to it! After the Olympics in 2012 there’s been a huge surge in women taking up boxing for fitness. I’d done boxing before but I’d never stepping into the ring! After 8 weeks of training I got my opportunity and in front of 600 people at the Adelphi Hotel in Liverpool I had my first fight!! During this podcast I share more about me, my story and how I g...2016-12-0854 min