Sasha Fedunchak - Podcast Details

Shows

The Beauty of InfluenceThe Venomous Rise of Intoxicated Cosmetics: Rachel Sommers Ash’s Path to Product PerfectionSend us a textIn this episode of 'The Beauty of Influence,' Sasha interviews Rachel Sommers Ash, CEO and founder of Intoxicated Cosmetics. Rachel shares her unique path from aspiring to work in advertising to creating the first venom-based skincare brand in the beauty industry, driven by a personal journey of loss and self-discovery. The discussion covers the innovative ingredients used in her products, the challenges of launching and growing a business, and the balance between entrepreneurship and motherhood. Listeners are treated to insights into Rachel's fearless approach to branding, her dedication to research, and her...2025-05-0854 min

The Beauty of InfluenceThe void between "alignment" and "momentum" SUCKS, don't you think?Send us a textIn this episode, we're chatting about dealing with the grief of letting go parts of a business and navigating the 'void' between alignment and momentum. The episode features two new segments: 'Slavic Business School,' which offers direct and no-nonsense business advice, and 'Under the Influence,' exploring how unconscious decisions and brand identity shape consumer behavior.What You'll Hear:01:24 Choosing Great Over Good01:58 Introducing New Segments03:58 Scaling Sideways and Personal Updates05:18 Navigating Business Changes15:30 Slavic Business School: Your...2025-05-0732 min

The Beauty of InfluenceDiva Girl, Heal Thyself: Majet Reyes's Journey From Trauma Survivor to Trauma CounselorSend us a textIn this episode, Sasha interviews Majet Reyes, a longtime friend and inspiring entrepreneur, who shares her powerful journey from being a paramedic and trauma victim to becoming a successful trauma therapist and a founder of the Philadelphia division of Diva Girl. Majet opens up about her personal battles, the transformative power of motherhood, and the importance of self-care and healing. They also touch on the societal pressures on women to prove their worth through productivity and discuss the importance of slowing down and focusing on inner joy. She introduces the PALM technique for...2025-04-2933 min

The Beauty of InfluenceBreaking Barriers in Healthcare with Alexandria Russell, SLPSend us a textIn this episode, Sasha welcomes Alexandria Russell, a long-time friend and former client, whose journey from medical speech-language pathologist to business owner of Wynter Wellness Group is truly inspirational. Alex shares her 12-year experience in the field, focusing on underserved adult and senior communities, and discussing the challenges and burnout she faced while working in traditional healthcare sectors. Starting her own practice during the COVID-19 pandemic, she emphasizes the importance of understanding medical diagnoses, the impact of the political climate on healthcare, and her revolutionary role in advocating for better care and access...2025-04-2936 min

The Beauty of InfluenceFrom burnout to breakthrough: Choosing GREAT over "Good"Send us a textIn this episode, I'm exploring the dilemma of choosing between what's good and what could be great, and expresses my burnout from trying to manage everything. I'm sharing - real time - how I'm moving from burnout to breakthrough and the even discussing the potential of discontinuing some things I truly love. And, I'm giving you a sneak peek into how I used ChatGPT as a reflection exercise to get clarity, FAST. This episode offers a raw and honest look into the complexities of professional and personal growth, and the importance of focusing...2025-04-2828 min

Made for Mothers: A Podcast For Moms in Business43. The Psychology of Influence: Sasha Fedunchak's Framework for Magnetic MarketingIn this insightful and energizing episode, Mariah sits down with Sasha Fedunchak—authority on influence, mom of two, CEO of Daring House, and host of The Beauty of Influence podcast—for a conversation that redefines what it means to be influential as a mom in business. They discuss the psychology behind influence, how to leverage your natural strengths for marketing that actually works, and why embracing your personal power can be the key to sustainable business growth. Sasha shares her journey from corporate marketing director to co-leading a values-driven agency with her husband—all while raising two little...2025-04-141h 01

The Beauty of InfluenceThe mistakes that nearly broke me: The year everything changed (Ep. 60)Send us a textThis week’s episode is raw, unfiltered, and deeply personal.Sasha pulls back the curtain on a year that changed everything—starting with the unexpected loss of her husband’s job just two weeks after their daughter was born. What followed was a season of survival, overcommitting, and trying to hold it all together while building a business, being a mother, and learning what it really means to trust yourself.In this honest solo episode, Sasha shares:The truth about postpartum, pressure, and why her maternity leave didn’t existT...2025-04-1019 min

The Beauty of InfluenceBehind the Chair: Using Social Media to Grow as a Stylist and Salon Owner with Kara DaySend us a textWelcome back to The Beauty of Influence! Today, I'm joined by the incredible Kara Day, a fantastic hairstylist, salon owner, and mom whose business journey is nothing short of inspiring. We dive into her story of explosive growth, reaching six figures, opening a stunning salon outside Portland, Maine, and leading teams at Paris and New York Fashion Weeks—all within just a few years. Kara shares her experiences, insights, and unique approach to using social media to grow her business authentically. We also touch on the importance of personal transformation, setting boundaries, and fi...2025-04-0342 min

The Beauty of InfluenceStop Spamming, Start Connecting: 3 Email Marketing Do's and Don'ts (Ep. 58)Send us a textIn this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the importance of owning your email list, and the power of consistent, relevant content. I'll break down the three big mistakes: hard selling in every email, turning your emails into personal diaries, and being inconsistent. Tune in to learn how to plan campaigns, build intimacy, and create an unforgettable brand. Let's get into it!2025-04-0216 min

Beauty and the Brand7x Your Sales with Messaging That Hits Where It Hurts (and Converts) with Sasha FedunchakAggie Burnett sits down with Sasha Fedunchak—founder of Daring Haus and Powerhaus Media—to unpack what it really takes to stand out in the saturated beauty space. From how Intoxicated Cosmetics achieved 726% growth in just four months to Sasha’s VEC² content framework that turns browsers into buyers, this episode is packed with tactical gems. You’ll learn how emotional storytelling, bold positioning, and community-driven content can skyrocket your brand’s impact—whether you’re bootstrapping or scaling into major retailers.Chapters:00:00:00 - Why Most Beauty Brands Miss the Mark on Social00:00:59 - Meet Sasha: The No-Fluff In...2025-04-0148 min

The Motherhood MentorThe Dynamic Dance of Motherhood and Ambition: Negotiating Your Identity with Sasha FedunchakSend us a textSelf care isn't selfish and the other narratives we hear so often about mom guilt and how they keep us inspired but fundamentally stuck. In this podcast Sasha and I dive deep into conversations around-navigating shame and amibition and the pressures we face as moms and business owners. -Reclaiming and re-thinking what "selfish" is -Negotiating the identity challenges and shifts that come in seasons of motherhood -Defining success and productivity on your terms -the powerful role of self identity 2025-04-011h 07

The Beauty of InfluenceBusiness coaching and the truth we avoid (Ep. 57)Send us a textIn this episode, I dive into the struggles of balancing business and motherhood during a tumultuous sleep regression with my daughter. Despite exhaustion, I'm fired up about addressing the overwhelming online advice and pressure to grow businesses. A transformative ChatGPT prompt led me to a deep reflection on my own patterns and the intimidation I feel about fully owning my influence. I critique the high cost and questionable value of business coaches, emphasizing that we can find empowerment and success within ourselves. Through personal anecdotes, I stress the importance of self-honesty...2025-03-0526 min

The Beauty of InfluenceBrand Positioning Over Pretty Logos: The Key to Standing Out (Ep. 56)Send us a textIn this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable. The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Nike, and more illustrate successful brand positioning. The episode also outlines three steps to identify your unique position in the market...2025-02-2527 min

The Beauty of InfluenceOvercome Imposter Syndrome: Change the Narrative, Change Your Life (Ep. 55)Send us a textLet's dismantle one of the most harmful phrases to women: Imposter Syndrome. In this episode, I get real and passionate about the importance of reframing the narrative we tell ourselves and eliminating self-doubt language from our vocabulary. Drawing inspiration from Martha Stewart's confidence, I'm sharing my POV on why constantly labeling oneself with imposter syndrome reinforces those feelings. Instead, I encourage you to search for self-validation, engage in positive self-talk, and find personal methods to build confidence. After you listen, my hope is you will be another step closer to believing i...2025-02-1912 min

The Beauty of InfluenceFrom Basement Business to Sunless Industry Pioneer: Shonna Dexter's Story (Ep. 54)Send us a textIn this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mortar locations over the past 13 years. She candidly discusses the trials and errors she faced, emphasizing her evolution, both personally and professionally. Shonna offers insights into money management for entrepreneurs, the importance of personal development, and her recent venture into mentoring and coaching. Her story is a testament to resilience, continuous growth, and the...2025-02-1944 min

The Beauty of Influence$6K+ from ONE email: Sharing a skincare brand’s success storySend us a textIn this episode, we dive into an astonishing client success story from Daring Haus centered on email marketing. Discover the step-by-step strategy that turned a simple Valentine's Day promotion into nearly $19,000 in sales in 5 days, leveraging an email list of just 6,000. Learn why personalized, story-driven emails outperform traditional promotional blasts and how authentic social proof can dramatically boost conversions. This episode offers actionable insights into creating compelling emails that look stunning and build trust, making email marketing a cost-effective powerhouse compared to paid ads. Stay tuned for further masterclass content on...2025-02-1121 min

The Beauty of InfluenceIntuitive Marketing & Influence Psychology: Make Marketing Easier in 2025 (Ep. 52)Send us a textWelcome back to The Beauty of Influence! In the debut episode of Season 3, we're diving into intuitive marketing and influence psychology. We'll uncover the secrets to making your marketing effortless and compelling. From understanding subconscious decision-making to the principles of influence—like reciprocity, social proof, authority, and more—you'll learn how to create authentic and irresistible marketing. Plus, get insights into the podcast's name change and new direction, focusing on the beauty, health, and wellness industries. Don't miss the free intuitive marketing blueprint guide in the show notes! What You’...2025-02-0528 min

The Beauty of InfluenceUsing Curiosity, Sales Psychology and Authenticity to Build a Powerhouse Brand with Kaili MeyerSend us a textIn this episode, I’m welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The conversation dives into Kaili’s top strategies for meeting customer needs, the impactful use of AI, and the importance of always staying curious. Perfect for those thinking of pivoting their business or enhancing their personal brand, this episode is packed with actionable insights and inspiration. Connect with Kaili: Follow on Instagram: http...2024-12-1951 min

The Beauty of Influence2025 Marketing Predictions for Small BusinessesSend us a textIn this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring businesses over celebrities. Learn how transparency, authenticity, and genuine customer connections will shape your strategy. We'll also explore branding beyond logos, the rise of real user content (RUC), the resurgence of email marketing focused on connection and value, and the priority of authenticity over perfection. Get ready to crush it in 2025 with actionable insights and practical tips!...2024-12-1824 min

The Beauty of InfluenceRevealing My Big Secret...What's Next??? (Ep. 49)Send us a textIn today's episode, I dive into my new business venture centered around my personal brand. Over the past month, I've been developing a new approach that I'm excited to finally share. The journey began back in 2017 when I first encountered the idea of coaching and has evolved into creating programs based on the Energy Leadership Assessment. For ambitious women founders, I've crafted the 'Energy Leadership Intensive' and 'Ambition Amplified' programs to help transform their approach and take decisive actions towards their goals. This episode is all about empowerment, energy, and setting...2024-12-1728 min

The Beauty of InfluenceEnergy, Mindset, and Feminine Flow in Business with Sammy HearnSend us a textThis episode features the incredibly creative Sammy Hearn, a top-notch photographer and owner of Social Sphere. Sammy dives deep into her journey from a journalist to a leading creative out of Nashville. Sasha and Sammy explore topics including mindset, managing energy, tapping into feminine flow, and escaping the hustle culture. Sammy shares powerful practices on gratitude, visualization, and manifesting a life you love, while emphasizing the need for women to prioritize their own pleasure and self-care. This episode is all about empowering yourself to design a life full of joy and success.2024-12-1144 min

The Beauty of InfluenceFierce 5: Year-End Advice: Embrace Where You Are (Ep. 47)Send us a textWelcome to a quick Fierce 5 episode where I'm sharing a timely, heartfelt message of giving yourself grace. I'm candidly chatting about my personal journey of navigating a challenging year, the pressures of balancing business and family, and the importance of self-care. Tune in if you, too, are needing some relief from pressures, and are wanting to slow down, find relaxation, clarity, and self-compassion amid the year's end hustle. Remember, you're exactly where you need to be, and growth awaits in the new year.What You'll Hear:2024-12-1007 min

The Iconic PodcastSasha Fedunchak: The Power of Influence Psychology for a BrandIn this value-packed episode, Jen sits down with the brilliant Sasha Fedunchak, founder and CEO of Daring Haus, to explore the transformative power of influence in business and life. Sasha, a sought-after expert in branding and intuitive marketing, shares her unique insights into building connection, creating trust, and cultivating a lasting legacy through heart-centered leadership. With a fascinating journey that spans corporate communications, entrepreneurship, and personal resilience, Sasha’s story and expertise will inspire you to rethink the way you approach your business and your audience. This conversation is a masterclass in intuitive marketing, influence psychology, and leading with pu...2024-12-0955 min

The Beauty of InfluenceThe Art of Reinvention: Celebrity Esthetician Morgan Rackley on Building a Successful Beauty CareerSend us a textIn this episode, we're thrilled to welcome Morgan Rackley, the multi-talented Celebrity Esthetician and founder of Morgan Rackley Skin Care. With over 15 years in the beauty industry, Morgan has collaborated with renowned brands and been featured in top publications like Harper's Bazaar and Elle Magazine. Our conversation dives into Morgan's journey, from starting in her mom's hair salon to becoming a successful skincare expert with a packed clientele. She shares valuable insights about the importance of customer service, asking for opportunities, and setting up your business around your desired lifestyle. This episode is p...2024-12-0342 min

The Beauty of InfluenceFierce 5: Brand excellence starts with your websiteSend us a textIn this episode, I’m getting real about the importance of creating a customer experience that aligns with your brand promises. Using an engaging analogy about a million-dollar watch, I share how the setting and presentation of your product can drastically alter customer perception. Regardless of your business type, your website serves as your digital storefront and should reflect the value and experience you want to provide. Don’t miss my insights on enhancing your digital presence to build trust and improve customer engagement. Tune in to get actionable tips...2024-12-0313 min

The Beauty of InfluencePlan Your 2025 Marketing Calendar in 20 Minutes (Ep. 44)Send us a textIn this episode of Daring Made, I’m excited to delve into planning a 2025 marketing calendar in just 20 minutes. The episode was inspired by my upcoming presentation for The Carolina Collective's 2025 Annual Planning Workshop.Be sure to have a notebook handy as you’ll be guided through selecting an anchor channel, setting quarterly goals, and creating a simple content ecosystem. The episode wraps up with tips for building monthly habits to stay consistent. Tune in for practical, actionable advice on achieving marketing success with clarity, consistency, and commitment....2024-11-2017 min

The Beauty of InfluenceUnlocking Your True Self with Human Design Ft. Mikaela MacLean, the Auric EstheticianSend us a textIn this episode of the Daring Made show, host Sasha invites Mikaela MacLean, the auric esthetician, to unpack her unique journey and expertise. Mikaela shares how she's transitioned from physical beauty treatments to focusing on the energetic realm, combining practices like human design, astrology, meditation, and more. Her journey from aspiring doctor to ballet dancer, and eventually finding her calling in aesthetics and human design, offers rich insights. Together, they discuss the profound impact of understanding one's human design, including Mikaela's creation, the Energetic DNA, and how it helps people align...2024-11-1152 min

The Beauty of InfluenceA Vulnerable Update: Building a Legacy One Step at a Time (Pt 1)Send us a textIn this episode of Daring Made, Sasha shares her journey and evolving business ventures on a reflective drive home from Philadelphia. She opens up about the challenges and transformations within her company, Daring Haus, and her new venture, Powerhaus Media. Sasha discusses the importance of serving her community, balancing multiple business roles, and staying true to her vision despite personal and professional hurdles. She emphasizes the value of collaboration, following intuition, and being adaptable in one's entrepreneurial journey. Stay tuned for an upcoming big announcement in part two!Checkout...2024-11-1144 min

The Beauty of InfluenceFierce 5: Goal Clarity - The Secret Weapon for Entrepreneurial GrowthSend us a textWelcome back to Daring Made! In this Fierce 5 episode, I’m getting into the essential yet often overlooked topic of goal setting. Feeling stuck or like you're on a never-ending hamster wheel? I’m sharing insights on how to break free by defining and working backwards from your personal and business goals. With relatable examples, including advice given to a makeup artist wanting to transition to training, this episode provides actionable steps to help you become the leader of your vision. It's time to stop the busy work and focus on your...2024-10-3009 min

The Beauty of InfluenceBTS: Sharing a Client Case Study with Daring Haus CFO Mike Farneti (41)Send us a textI'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and effective pricing strategies. Learn how to navigate the complexities of cash flow, overcome predatory financial practices, and align new hires with your company's core values. We also dig into the nitty gritty of customer retention, growth strategies, and leveraging data-driven decisions to ensure sustainable profit. Plus, get inspired by the holistic Daring 360...2024-10-2436 min

The Beauty of InfluenceFierce 5: Being a Cardio Queen in your business is keeping you stuck (Ep. 40)Send us a textKick off the first 'Fierce 5' session with Sasha Fadunchak at Daring Made! In this intense and empowering coaching segment, Sasha narrates her transition from cardio queen to strength-training enthusiast and how that metamorphosis can revolutionize your business mindset.Tired of burning energy on unproductive tasks? Shift your focus to long-term goals and build both literal and metaphorical muscle. Sasha packs in actionable advice on branding, marketing, and setting ambitious goals beyond mere survival.Get ready to challenge yourself, engage on social media, and share your thoughts as you...2024-10-1712 min

The Beauty of InfluencePivoting with Passion: Emy Dyer’s Path to Multi-Brand Success (Ep. 39)Send us a textIn this episode of the Daring Made show, we're joined by the unstoppable Emy Dyer, a multi-passionate entrepreneur, graphic and web designer, and owner of Emy Ave Boutique.Emy takes us through her inspiring journey from feeling unfulfilled in the corporate world to thriving as a boutique owner and branding expert. Despite the demanding roles of wife and mom, she's mastered balancing business with creativity. Emy shares her transition from Etsy success to managing multiple ventures, offering valuable insights into her bold design style and authentic branding approach. Packed with entrepreneurial...2024-10-1654 min

The Beauty of InfluenceHow To Become THE Magnetic Brand That Everyone Wants (Ep. 38)Send us a textJoin our host as she returns from a summer filled with parenting adventures to bring you an exciting new focus on marketing, mindset, and motherhood. Dive deep into the world of influence with insights inspired by Robert Cialdini's work and learn about the principle of reciprocity—how small acts of giving can build trust and drive engagement. Whether through social media, email marketing, or real-life interactions, get actionable tips to make your brand magnetic. Plus, don't miss out on the new seven-day challenge designed to transform your business.Get it FREE: Be...2024-10-1626 min

The Beauty of InfluenceEmail Marketing 101 for Beauty, Health & Wellness Businesses (Ep. 37)Send us a textIn this highly requested episode of the Dairy Made Podcast, we're diving into the world of email marketing, specifically tailored for the beauty, health, and wellness space. Your host shares personal experiences and effective strategies like building strong client relationships, engaging your audience, and boosting your business growth. Learn how to create irresistible lead magnets, craft compelling welcome sequences, and maintain a consistent email schedule that will keep your clients coming back for more. Discover the secrets to transforming your email list into a powerful business tool and get tips on w...2024-07-0321 min

The Beauty of InfluenceFuture-Proof Your Business: Trademarking with Chandler J of Lethal Legal (036)Send us a textIn this episode of Daring Made, we’re thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and discusses the importance of trademarking and intellectual property protection for entrepreneurs. She provides valuable insights on the steps to take when building and protecting a brand, including the pitfalls of using document preparation companies like LegalZoom versus working with a specialized IP attorney. Chandler also emphasizes the importance of treating legal protection as a cr...2024-06-2847 min

The Beauty of InfluenceFrom Side Hustle to Six Figures: Dezirae Sepesi's Spray Tan Success Story (035)Send us a textIn this episode, join us for an inspiring conversation with Dezirae Sepesi, a beauty entrepreneur and founder of Dezirable Tanz in Knoxville, Tennessee. Dezirae shares her powerful journey of transforming a simple side hustle into a thriving six-figure spray tanning business. She discusses her humble beginnings, the challenges she faced with money management, and how she grew her brand organically on social media. Learn about her effective marketing strategies, the importance of setting boundaries, and the empowering experience of training others in the spray tanning industry. Dezirae’s candid reflections and practical advice ar...2024-06-2332 min

The Beauty of InfluenceThe difference between branding, marketing and sales for small businesses (034)Send us a textIn this jam-packed episode, we're diving into a mini masterclass on the crucial differences between branding, marketing, and sales for your small business. Discover why simply posting on Instagram isn't enough, and learn how each element plays its own unique role in your business growth. We'll explore real-life examples from my first business, Vacay Beauty, and client experiences, sharing actionable strategies to help you thrive. Grab your notebook, and get ready to take some empowering notes on turning a strong brand identity into effective marketing and successful sales. ...2024-06-1823 min

The Beauty of InfluenceEmpowering the Queer Community through Esthetics with Jenna Leigh Kapitan (033)Send us a textIn this episode of Daring Made, Sasha sits down with Jenna Leigh Kapitan, owner and esthetician of Beyond the Binary by Jenna Leigh Skin, and host of The Emo Entrepreneur podcast.Jenna shares her inspiring journey of establishing her business, which serves the queer community with full body waxing, skin treatments, and scar revision. Listen as Jenna discusses her early struggles, the impact of her unique branding, the importance of authenticity, and her dedication to creating an inclusive and supportive environment.Jenna also touches on her personal development, resilience...2024-06-1246 min

The Beauty of Influence2 Tips to turn overthinking into ACTION (032)Send us a textIn this quick and heartfelt episode of Daring Made, Sasha shares profound insights from a recent call with a successful beauty industry client. She dives into the importance of defining your niche and crafting a clear vision, while also emphasizing the need to balance strategy with action. Tune in for empowering advice that can help you break free from the cycle of overthinking and take decisive steps toward your goals. What you’ll hear: 00:18 Client Story: Expanding a New Idea 01:15 Lesson 1: The Riches are in the Niches 0...2024-06-0709 min

The Beauty of InfluenceSEO for Small Businesses with Caitlin Christensen (031)Send us a textIn this episode of Daring Made, Sasha brings on Caitlin Christensen of Creative SEO Coach, a trusted SEO expert, to discuss the intricacies of Search Engine Optimization (SEO).Caitlin shares her journey of transitioning from graphic design to becoming an SEO specialist, particularly for the Showit platform, and how she identified gaps in the market.The conversation delves into the importance of SEO, common misconceptions, and practical advice to help businesses use SEO effectively. Caitlin highlights the significance of backlinks, technical SEO, and ongoing content updates.The...2024-06-041h 00

The Beauty of InfluenceThe HAM + Cheese Method for Predictable Revenue + Rest in Your Business (030)Send us a textIn the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue.Sasha explains how to predict and plan for varying business months by understanding fixed and variable costs. Through this metaphor, she advises entrepreneurs to push hard during 'HAM' months while allowing for flexibility during 'Swiss cheese' months with natural gaps.This approach helps entrepreneurs align their revenue goals with personal well-being, avoiding burnout, and creating a well-oiled business machine.Sasha also highlights the importance...2024-05-2120 min

The Beauty of InfluenceMistakes & lessons learned from our first Daring Haus launch (029)Send us a textThis episode of Daring Made features Mike Farneti, CFO and head of business performance at Daring Haus, who returns to discuss with Sasha the lessons learned from the initial relaunch of their business.Mike brings a wealth of experience from both the corporate finance world and as a small business owner. The conversation delves into the challenges and insights gained from trying to balance business growth with personal life, especially with young children and evolving personal goals.Sasha and Mike candidly share the mistakes made during Daring Haus's initial...2024-05-1628 min

The Beauty of InfluenceWelcome to Season 2 of Daring Made!Send us a textThis episode introduces the second season of the Daring Made podcast, hosted by Sasha Fedunchak.Sasha expresses excitement for the upcoming 30 episodes, emphasizing a focus on conversations with female founders and industry leaders in beauty, health, and wellness. The season aims to inspire listeners through stories of business success and personal growth.Sasha also shares personal updates, including the birth of her second child and how this experience has shifted her perspective on work and life balance. She discusses the rebranding of her social media and the podcast's aim...2024-05-1614 min

The Beauty of InfluenceAre your limiting beliefs really yours?Send us a textSasha gets personal on the last episode of season 1 of Daring Made while on a walk shortly before her due date.She explores her past experiences, including running a spray tan business, and her battle against limiting beliefs imposed by others regarding career decisions. Sasha encourages you to ask yourself, "Are my limiting beliefs really mine? How are they holding me back, even from the best-intentioned people in my circle?"She emphasizes the importance of embracing personal passions, such as her passion for the beauty industry, despite previously received di...2024-03-1614 min

The Beauty of InfluenceMarketing Strategy for Small Businesses in 2024 with Kalee MurrinSend us a textIn this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.Kalee also gives advice on how small business owners...2024-03-1239 min

The Beauty of InfluenceDaring Made Diaries: Slowing Down, Feminine Energy & Business ReflectionsSend us a textJoin the host on a walk, sharing insights on preparing for a newborn, navigating business, and the balance of feminine and masculine energies in entrepreneurship.Sasha delves into discussions she's had with fellow women in business about the importance of slowing down to eventually speed up, sharing insights on balancing feminine and masculine energies in both life and business.Sasha get real and raw about her current business ventures, including Daring Made, the Profitable Engagement Masterclass, and Daring House, and her contemplations on how to structure her business post-baby...2024-03-1018 min

The Beauty of InfluenceMy BEST and WORST business investments in 2023Send us a textIn this episode, Sasha shares a comprehensive review of the investments made in the previous year that significantly impacted her business.Highlighted are some of the best investments, including legal templates, SEO overhaul services, and the paid version of ChatGPT, which have all contributed to accelerating business operations and safeguarding the business legally.Check out some of the female founded businesses Sasha recommends:Lethal Legal Contracts BundleSEO ServicesBrand PhotographySasha also praises the benefits of sticking with reliable programs like HoneyBook, Notion, Planoly, Flodesk, and ShowIt, emphasizing...2024-03-0726 min

The Beauty of InfluenceThe Power of Vulnerability in Your ContentSend us a textIn this episode of Daring Made, Sasha reflects on an unexpectedly popular post about personal vulnerabilities and fears. Sharing relatable experiences, from the pressure to slow down due to motherhood to feeling like a failure despite success, struck an unexpected chord with the her followers. Check out the post here. Sasha delves into the lessons learned from the post, emphasizing the importance of showing up as a human in business and connecting with people on a deeper level. Drawing on coaching and personal development insights, the episode...2024-03-0518 min

The Beauty of InfluenceUsing Instagram Stories to Connect with Dream CustomersSend us a textIn this episode of Daring Made, Sasha shares actionable advice on engaging profitably on Instagram in the Stories. Sasha emphasizes the importance of community over content and introduces the concept of 'profitable engagement,' a strategy to algorithm-proof business growth online.Rather than creating more content, the emphasis is placed on outbound engagement, particularly through Instagram Stories, to build connections and community. Tips on how to effectively engage with potential customers and partners' stories are shared, advocating for authentic interactions rather than sales-oriented messages. The episode illustrates the success of this...2024-02-2815 min

The Beauty of InfluenceHow to create content that converts on InstagramSend us a textIn this episode, Sasha talks about how to create content that converts on Instagram using the FREE resource provided by Daring Made, The Profitable Post Playbook.Get it now here: https://daring-made.myflodesk.com/profitablepostDespite high views or followers on content, people find themselves stuck on the content creation hamster wheel and struggle to translate their work into actual sales or bookings. The Playbook addresses this issue by teaching users how to create content strategies around their customer. It contains a guide, walkthrough questions, a notion...2024-02-0614 min

The Beauty of InfluenceMindset Matters: The Power of Belief in EntrepreneurshipSend us a textIn this episode of Daring Made, Sasha discusses an important factor hindering many entrepreneurs: mindset. She elaborates on the importance of overcoming self-doubt and asking the tough question, 'Why not me?' She shares her personal struggles juggling motherhood, entrepreneurship, and unexpected life changes, illustrating how shifting her mindset empowered her to make bold decisions. Drawing on Mel Robbins’ approach to manifestation, the host explains the power of visualizing enduring hardships rather than the end result. The episode concludes with a reminder about the importance of discipline, perseverance, and th...2024-02-0116 min

The Beauty of InfluenceBuilding a Successful Esthetician Business w/ Hygge Facial Spa Founder Tia PinizzottoSend us a textTia Pinizzotto, a small business owner and licensed aesthetician in Philadelphia, shares her brand-building journey over a year with her Facial Spa, Hygge. She talks about her goal to revolutionize the aesthetics industry with her brand's consistent focus on the client experience. With add-on free, gratuity-included facial service, Tia creates a stress-free, authentic spa experience. As her brand expands, Tia looks forward to bringing a lifestyle element to her service offerings while planning for the opening of a second location. She also emphasizes the importance of understanding financials in business and...2024-01-2552 min

The Beauty of InfluenceHow to make selling easier: Make content that speaks to your customerSend us a textIn this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and uncovering their deeper needs and wants.Sasha provides examples from different industries (spray tanning, brand photography, and dentistry) demonstrating how businesses can make their customers feel seen and heard, and subsequently build trust.Sasha encourages listeners to use features like Instagram polls, email feedback, and direct Q&A with cl...2024-01-2323 min

The Beauty of InfluenceWhy your personality is hurting your businessSend us a textOn this spicy episode, Sasha goes off the cuff and discusses the pros and cons of inserting personality into marketing strategies and businesses. She counters the common belief of personality being key for success and client attraction in business.The TL;DR? Focusing too much on personality can limit growth, make scaling difficult, and even potentially harm mental health. Instead of leveraging personality, she advises listeners to focus on solving their customers' problems and catering to their desires, since ultimately they are what matter most in running a business. 2024-01-1620 min

The Beauty of InfluenceThe Genius Marketing Strategy Behind Shop DaringSend us a textIn this episode of Daring Made, I’m giving you the BTS reasons behind launching the Daring Made shop, and its function in embodying the values of a community and serving as a representation of female founders and daring women. I’m spilling all of the strategic decisions behind the launch and how it functions as a long-term goal of brand building. I also get a little vulnerable in telling you about my new 'millions era' mindset and the role it plays in the designs chosen for the apparel.Finally, I give...2024-01-0818 min

The Beauty of InfluenceSocial media burnout? Grow your business with Profitable Engagement instead.Send us a textIn this episode, I talk about my experience of leveraging the power of 'Profitable Engagement,' a unique social media strategy that focuses on authentic and genuine connection-building, versus getting burnt out and overwhelmed from the never ending "post more content" hamster wheel.I've applied this strategy to my own businesses and our social media clients for 5 years. I talk about how it transformed my follower base into a community of brand believers, leading to better visibility and growth. The "secret" is in the power of building real human connections and...2024-01-0428 min

The Beauty of InfluenceUnpopular Opinion: Don't Hire a Social Media Manager in 2024Send us a textSasha discusses the potential pitfalls of hiring social media managers in 2024, arguing that focusing solely on platform-centric perspectives may not lead to the desired business growth. Instead, the speaker recommends investing in brand strategy, understanding the customer journey, and creating a robust marketing strategy. Providing a real-world example of a beauty service provider, Sasha emphasizes the need for investing in a graded product suite to solve customers' problems progressively.The podcast also proposes thinking in terms of building communities rather than just getting likes or followers on social media platforms. Without...2023-12-2129 min

The Beauty of InfluenceBuilding Community, Motherhood & Sunless Solutions with Steph Taylor RiosSend us a textIn this Daring Made episode, Sasha welcomes celebrity spray tan artist, Steph Taylor Rios. Steph is a Southern California celebrity spray tan artist with over 12+ years in the industry. She has built her sunless empire while being a wife to a touring musician, mother to twins, and a corporate marketing guru.Steph discusses her journey from being an actor to running successful ventures such as Bronzed Ambition and the newly launched Alt Sun. She shares her experiences navigating business expansion, the struggles she faced becoming a mother of twins, and her...2023-12-1947 min

The Beauty of InfluenceBrand Photoshoots 101 | Creativity, Intuition & Storytelling with Sammy HearnSend us a textIn this episode of Daring Made, Sasha welcomes Sammy Hearn, a photographer, videographer, educator, and ultimate creative in Nashville, TN to talk about brand photoshoots and how to make your brand stand out with a strategic and creative photoshoot. With over 20 years of experience in media, theater and journalism, Sammy's work is all about merging authentic storytelling with eye-popping visuals. Connect with Sammy:www.sammyhearn.com @sammyhearn@socialspheregroup 01:22 Sammy Hearn's Journey to Creativity 01:46 Transition from Journalism to Photography 04:07 The Power of Cr...2023-12-1245 min

The Beauty of InfluenceBold Predictions for Business & Marketing in 2024Send us a textThe episode covers can’t-miss predictions for marketing and business in 2024. Sasha highlights the likelihood of hobby businesses diminishing, an increased importance on financial literacy, the rise of AI, the shift towards subliminal, storytelling marketing, and the crucial role of email marketing. The episode also emphasizes on building strong communities and creating brand believers over conventional selling tactics. The need for entrepreneurs to keep updated, be innovative, competitive and manage their finance is emphasized. 00:31 Marketing and Business Predictions for 2024 01:51 The Fall of Hobby Businesses 03:46 The Rise of Financial Literacy ...2023-12-0523 min

The Beauty of InfluenceHow to Stay in Business: The messy human stuff no one talks aboutSend us a textIn this episode, the Sasha discusses how to navigate and sustain businesses by drawing parallels to personal relationships. She focuses on the importance of resilience, human connection and self-growth, while cautioning against over-complicating business strategies or over-nurturing team members.Acknowledging that difficulty and discomfort often accompany entrepreneurship, Sasha emphasizes the necessity of embracing such challenges, learning from failures, and taking action, even when it means daring to slow down or make mistakes.Sasha encourages finding balance between professional demands and personal well-being, in order to truly thrive in any...2023-11-2128 min

The Beauty of InfluenceThis Marketing Mistake is Costing You Time & MoneySend us a textIn this short and spicy episode, Sasha gets passionate about this marketing mistake so many small business owners make - without even realizing they're making it.What is the mistake in your marketing efforts costing you time and money.Where you need to start instead to ensure your marketing strategy gets you the results you need.Why having a brand strategy and business strategy are the real north stars to any type of marketing you do.Stay tuned for more episodes like this where we'll do a deeper...2023-11-1411 min

The Beauty of InfluenceStartup Reflections: 6 Lessons & 6 Mistakes of Launching Vacay BeautySend us a textDive into the entrepreneurial journey with Sasha Fedunchak as she shares a candid look back at launching her first company, Vacay Beauty, a spray tan salon. Discover the six strategic moves that propelled her brand to success, and the six missteps that offered invaluable lessons. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights.Show Notes:Winning Strategies:Unique Brand Positioning: Learn how Vacay Beauty carved out a niche by offering an experience, not just...2023-11-0722 min

The Beauty of InfluenceHow Mindset Shifts Inspire Massive Biz Growth with Mike Farneti, CFO of Daring HausSend us a textWelcome to another episode of Daring Made. Today, we're joined by Mike Farneti, CFO and head of business strategy at Daring Haus, a business growth advisory and marketing agency. He shares his journey from running a small family business to becoming a finance director and now, co-running Daring Haus. Diving into the differences between a CMA and CPA, Mike highlights the importance of understanding your business’s financial nuances to inform every decision. We discuss the roles of bookkeepers, accountants, and CFOs, and why grasping your financials from the ou...2023-11-0333 min

The Beauty of InfluenceSelling to the 4 Buyer Types as Female Music Icons: Do's and Don'tsSend us a textDive into the rhythm of effective sales strategies with a unique spin as we align the four buyer types with iconic female musicians. Discover the do's and don'ts of engaging with each persona, from the assertive Beyoncé to the analytical Alicia Keys, and learn how to orchestrate your sales pitch to resonate with each buyer's distinct preferences.Show Notes:Understanding Buyer Types: Sasha leads the conversation on the importance of recognizing and adapting to the unique traits of different buyer personas in the sales process.A...2023-10-3122 min

The Beauty of InfluenceWelcome to The Beauty of InfluenceSend us a textHave you ever wondered how successful entrepreneurs build their brands? Feeling like the same old fluffy advice you hear over and over just isn’t getting you where you want to go? Or maybe you’re ready to ditch the vanilla 1-2-3 script to entrepreneurship and build something deeper and bigger than an Instagram account. Sound like you? Then you’re in the right spot.Welcome to Daring Made - Because the world’s most visionary founders don't just stumble upon success, they make it.On Daring...2023-10-2403 min

The Beauty of InfluenceThe 4 Buyer Types as Female MusiciansSend us a textEpisode Summary: In today's episode, we dive into the fascinating world of buyer personalities, exploring the four primary buyer types: Assertive, Amiable, Expressive, and Analytical. Learn why a one-size-fits-all approach in marketing is a myth and how tailoring your messaging to specific buyer types can supercharge your connection with them.Key Takeaways:Understanding Buyer Types: Unpacking why identifying and speaking to specific buyer personalities is essential for resonating with your target audience.Personal Experience: Sasha shares a story about a mismatched client...2023-10-2416 min

The Beauty of InfluenceHow to win more customers: Learn to speak directly to themSend us a textIn this episode, Sasha discusses a revolutionary approach in branding — positioning your clients as the heroes of their own stories. Learn why shifting focus from your brand to your clients' journeys is crucial, and discover practical strategies to genuinely connect with your audience. Plus, stay tuned for our upcoming deep dives into brand archetypes and buyer types!Show Notes:Introduction: Sasha sets the stage for a common dilemma among entrepreneurs: Is your brand speaking more about you or your clients? It's time for a shift in na...2023-10-2417 min

The Beauty of InfluenceFrom corporate dropout to spray tanner to multiple-six figure agency owner: Sasha’s storySend us a textWelcome to "Daring Made" Episode 1: Why Listen to Daring Made? Your No-Fluff Guide to Authentic Business BuildingIn this inaugural episode of "Daring Made," host Sasha Fedunchak gets real about her credentials, her passion for branding and marketing, and why this podcast is a must-listen for anyone serious about authentic, meaningful business growth.Episode Highlights:Sasha's Backstory: With nearly 15 years in branding and marketing, Sasha's no newbie. But it's not her extensive resume that matters; it's her real-life experience and dedication to...2023-10-2425 min

The Beauty of Influence5 Characteristics of Highly Successful EntrepreneursSend us a textThe 5 Key Characteristics of Successful EntrepreneursOverview: Sasha unravels the core traits that fuel successful entrepreneurs. Discover what sets trailblazers apart in the ever-evolving world of business.Highlights:Resourcefulness & Responsibility: Embracing challenges and being the hero of your own journey.Intuition: Trusting your inner voice amid external noise and bouncing back from setbacks without playing the blame game.Intrinsic Motivation: The undeniable power of being driven by deeper purposes beyond profit and external validation.Discipline: It's...2023-10-2411 min

Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and AgenciesSASHA FEDUNCHAK ON MARKETING THROUGH CONNECTION AND TRUSTSure, Sasha is wwner of Daring Creative, a Brand Consultancy and Creative Studio but she's also been a part of the Team AP space through group programs and The Do-ers, we love her! Sasha is a daring leader whose business creates bold brands for courageous companies through strategically-informed and creatively-led signature experiences. Her unique experiences not only give her the edge a business needs to stand out, but also helps her truly care for and guide her clients in an intimate way. Follow Sasha's company Daring Creative on Instagram Browse Daring Creating's...2023-08-1639 min

The SHE x SHINES Podcast022. How to turn your email list into paying clients with Sasha Fedunchak, Founder of Fierce Boss Co. & Vacay BeautyIn today’s episode we chat with multipassionate powerhouse Sasha, who helps female entrepreneurs find clarity of their brand through refined voice, visuals, and (our favorite word!) value. After spending more than a decade in the higher education and corporate world as Content and Marketing Director, Sasha left a six-figure salary to live life on her own terms, becoming a Certified Professional Coach and Energy Leadership Index Master Practitioner. She then went on to create 2 businesses - Vacay Beauty, and Fierce Boss Co. Get ready to learn valuable marketing tips you can use TODAY to grow a successful email list an...2020-07-1352 min

Naked LifeLearn to Love the Skin You Are In with Sasha FedunchakCheck out Vacay Beauty and Sasha at www.vacaybeauty.com.For more on Lo Wentworth, head over to her Instagram @lowentworthWebsite: www.lowentworth.com 2019-11-0751 min