Shows
Podcast THE ECOMMERCE EDGE con Jason Greenwood - Edición en EspañolE546:🎙️TU NUEVO DIRECTOR CREATIVO DE IA | SATEJ SIRUR - ROCKETIUM | THE ECOMMERCE EDGE Podcast💡Satej es el fundador y CEO de Rocketium - https://rocketium.com💡Rocketium es una plataforma de gestión de marketing de contenido visual basada en SaaS💡Rocketium hace que los equipos creativos sean más escalables, efectivos y eficientes💡Rocketium es una plataforma de automatización creativa impulsada por IA para escalar la creación de contenido y reducir costos💡Rocketium también cuenta con un agente de análisis autónomo para campañas de mayor rendimiento💡En este episodio, Jason y Satej hablan sobre el futuro de la creatividad publicitaria y su...2025-07-0459 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE546:🎙️YOUR NEW AI CREATIVE DIRECTOR | SATEJ SIRUR - ROCKETIUM | THE ECOMMERCE EDGE Podcast💡Satej is the Founder & CEO of Rocketium - https://rocketium.com💡Rocketium is a SaaS based Visual Content Marketing management platform💡Rocketium makes creative teams more scalable, effective and efficient💡Rocketium is an AI-powered creative automation platform to scale content creation and reduce costs💡Rocketium also has an autonomous analytics agent for better-performing campaigns💡In this episode Jason & Satej discuss the future of ad creative and scaling for growing eCommerce brandsEnjoy!2025-07-0455 min
The AI Marketing NavigatorEpisode 349: Beyond Templates: How AI and Data Analytics Are Revolutionizing Content Creation with Satej Sirur (Part 3)In this final part of our conversation with Satej Sirur, CEO and co-founder of Rocketium, we explore common AI implementation pitfalls, industry applications beyond retail, and the future of AI content creation. Satej shares candid insights about competitive threats, misconceptions in AI adoption, and offers practical advice for staying grounded amid rapid technological change.KeywordsAI Implementation, Marketing Pitfalls, Financial Services, AI Misconceptions, Content Creation Future, Competitive Strategy, AI Adoption, Marketing Technology, Creative Destruction, Status Quo Challenge, AI Evolution, Marketing Workflows, Technology Leadership, Business Strategy, AI InnovationKey TakeawaysCommon AI Implementation Pitfalls...2025-06-2815 min
The AI Marketing NavigatorEpisode 348: Beyond Templates: How AI and Data Analytics Are Revolutionizing Content Creation with Satej Sirur (Part 2)In this continuation of our conversation with Satej Sirur, CEO and co-founder of Rocketium, we dive deeper into data-driven creative insights and practical AI implementation strategies. Satej shares frameworks for extracting actionable analytics from creative assets and provides guidance on when teams should move beyond off-the-shelf AI tools toward custom solutions.KeywordsData-Driven Creative, Creative Analytics, Brand Safety, AI Implementation, Content Optimization, Marketing Automation, Performance Analytics, Creative Operations, Brand Guidelines, Marketing Workflows, AI Scalability, Content Performance, Creative Intelligence, Marketing Technology, Visual AnalyticsKey TakeawaysData-Driven Creative InsightsIntroduces "lenses" framework for analyzing creative...2025-06-2713 min
The AI Marketing NavigatorEpisode 347: Beyond Templates: How AI and Data Analytics Are Revolutionizing Content Creation with Satej Sirur (Part 1)Episode 347: Beyond Templates: How AI and Data Analytics Are Revolutionizing Content Creation with Satej Sirur (Part 1)In this episode, we explore the evolution of AI-powered creative operations with Satej Sirur, CEO and co-founder of Rocketium. From gaming startup to serving global brands like Walmart and Colgate Palmolive, Satej shares insights on how AI is transforming content creation beyond simple prompt-to-content generation.KeywordsRocketium, AI Content Creation, Creative Operations, Background Removal, Content Automation, Marketing Analytics, Enterprise Marketing, Brand Content, Visual Marketing, Data-Driven Creative, Content Scale, Marketing Technology, AI Integration, Content Workflows, Performance AnalyticsKey Takeaways2025-06-2716 min
Mastering eCommerce Marketing167. The Biggest Myths About AI Marketing with Satej SirurWelcome back to Mastering eCommerce Marketing with your host, Eitan Koter.Today’s guest is Satej Sirur. He’s the co-founder and CEO of Rocketium, a company helping brands simplify the messy world of creative production using AI and automation.We get into the real problems teams face when creating content at scale. Think hundreds of ad versions, across different platforms, with different formats, languages, and rules. Satej explains how Rocketium helps companies handle all of that, from building the creative itself, to approvals, compliance checks, and even pulling data to see what’s actually workin...2025-06-0530 min
The Backstory on Marketing and AIHow AI is Powering Creative Analytics and Market ResearchIn this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction.Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.2025-06-0428 min
Ecommerce Marketing PodcasteCommerce Marketing Podcast | Automating Ad Creative with AI – with Satej SirurThe Future of Creative Production for High-Growth eCommerce Brands2025-05-2634 min
eCommerce Marketing PodcastAutomating Ad Creative with AI - with Satej SirurIn this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, such as Colgate's experience with Rocketium, and explores the future of AI in creative production. Key Episode Takeaways: AI is fundamentally changing how brands create ad content. The need for multiple versions of ad creatives is crucial. Traditional...2025-05-2634 min
Marketing x AnalyticsMarketing x Analytics: Revolutionizing Creative Content with AI, with Satej SirurWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges.
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Neil Wilkins PodcastScaling Automation, with Satej SirurSatej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.In this conversation with Neil Wilkins, Satej discusses the human value of scaling automation with AI, and the steps all business people, especially marketers, can take, to realise value, today.Connect with Satej Sirur https://www.linkedin.com/in/satejs/Visit...2025-05-1440 minNeil Wilkins PodcastScaling Automation, with Satej SirurSatej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.In this conversation with Neil Wilkins, Satej discusses the human value of scaling automation with AI, and the steps all business people, especially marketers, can take, to realise value, today.Connect with Satej Sirur https://www.linkedin.com/in/satejs/Visit...2025-05-1440 min
Ops CastHow to Create Content at Scale with Satej SirurText us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a...2025-04-2145 min
In Clear FocusAI-Driven CreativeOps with Satej SirurIN CLEAR FOCUS: Satej Sirur, CEO of Rocketium, discusses how AI is transforming creative operations for brands like Amazon and Walmart. Satej explains how Rocketium combines creative automation, brand governance, and analytics to streamline content production while maintaining brand consistency. Satej also shares insights on using AI to improve creative workflows, how performance analytics reveal unexpected insights, and why autonomous AI agents may soon monitor campaign performance 24/7.2025-04-0127 min
The eCom Ops PodcastHow AI is Transforming Creative Operations with Satej SirurHow AI is Transforming Creative OperationsWhat if you could scale your marketing creatives without hiring a massive design team? What if AI could handle the tedious, time-consuming parts of content creation while your team focused on strategy? If that sounds like a breakthrough, this episode is for you!Satej Sirur is a leading expert in AI-driven creative production. His platform, Rocketium, helps brands and agencies scale content production by automating resizing, localization, and performance-driven creative adaptation. Companies like Amazon and Walmart use Rocketium to optimize marketing workflows and reduce content creation time from days...2025-03-2131 min
AI for Business, Marketing & Sales: The AI Hat PodcastBeyond Design Tools: An Evolution in AI Creative Operations with Satej SirurAre your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore.But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what...2025-03-0840 min
AI in Marketing: UnpackedBeyond Design Tools: An Evolution in AI Creative Operations with Satej SirurAre your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore. But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what we're diving into today with someone...2025-03-0840 min
RETHINK RETAILUnlocking Speed, Scale, and Insights With AI in Creative🎙️ Ready to revolutionize your global marketing campaigns?
Tune in for the latest RETHINK Retail Podcast Episode 'Unlocking Speed, Scale, and Insights With AI in Creative', as host Matthew Adam Smith, Executive Director of AIR and Top Retail Expert sits down with Satej Sirur, CEO of Rocketium and Top AI in Retail Leader.
Discover how AI is transforming the creative process, making campaigns faster, brand compliant and more data-driven.
Whether you're a brand or agency, this episode is packed with insights to help you achieve more with less.
#AIinRetail #CreativeAutomation #Brandmarketing2024-08-2833 min
AI UnveiledPivoting From Games to $500K ACVs: Using AI to Automate Creativity with Satej Sirur, Founder and CEO, RocketiumEpisode 5: In this episode of AI Unveiled, I speak with Satej Sirur, founder and CEO of Rocketium, an AI-driven CreativeOps platform sold to enterprises such as Amazon, Home Depot, and Jumia. We start by defining what exactly creative ops means and why Satej believes a unified solution like Rocketium can save creative teams—especially in large companies—over half their time. Rocketium started as a gaming content startup in 2015 and pivoted multiple times before finding PMF from gaming to consumer, to Indian enterprise to a US focus. However, the common thread was content production and each s...2023-12-1246 min
Lifeselfmastery's podcast I Startups I Venture CapitalScaling beyond founding teams with Satej Sirur from RocketiumIn this podcast episode, Satej, CEO of Rocketium, shares his journey into startups and the founding of his company. He discusses his experience at Taxi For Sure and the importance of having a core team. He explains the concept behind Rocketium and the ideal candidate profile for hiring. He emphasizes the value of listening to candidates and assessing their cultural fit. He also discusses the transition from founder-led sales to building a sales team and the importance of having a true salesperson. He advises against promoting solely based on individual contributor skills and shares insights on expanding into the...2023-09-2134 min
Spilling the Magic Beans | A growth marketing podcastEp #21: The Experimentation Process behind Emeritus's Successful Campaigns.In today’s episode, our Founder and CEO, Satej Sirur, spoke to Karan Bhatia, who is a Senior Associate Director of Marketing at Emeritus
And in this episode, Karan spills the beans on how his team how found a playbook of messaging that converts
Specifically, he spoke of:
The processes involved in building high performing campaigns from scratch
Next he spoke in detail about experimentation - He walked us through the exact variables you need to test from your campaigns, and walked us through examples to help us visualize this.
Lastly, he dove deep in...2022-04-1120 min
Spilling the Magic Beans | A growth marketing podcastEp #20: How Instacart and Nurx create high performing campaignsIn today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Garima Sinha, who’s the Head of Growth at Instacart. And Katelyn Watson, who’s the CMO Nurx.
And in this episode, Garima and Katelyn spills the beans on the role of visual content in growth campaigns.
Specifically, in this conversation, they dove into :
The variables that you need to be testing for in your campaigns.
Next, Garima and Katelyn, Dove into the importance of marketers connecting with different departments within an organization. They walk us through the processes to set up and ho...2022-04-0430 min
Spilling the Magic Beans | A growth marketing podcastEp #19: How to build your campaign 'Go Live' Checklist 📈In today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Guillaume Dumortier, who the Founder and CEO of The Growth Concierge.
And in this episode, Guillaume spills the beans on the role and importance of visual content for brands.
Specifically, he spoke of:
How to design based on your company’s ethos
He also shares a really comprehensive Campaign Go Live Checklist, that you need to complete before launching any campaign.
Last but not least, he dives into how to run Creative Experiments. How to build tests for your ads, and how to s...2022-04-0427 min
Spilling the Magic Beans | A growth marketing podcastEp #17: What are the ingredients of high quality contentIn today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Jon Biggs, who the Chief Media Buyer at DFO Global.
And in this episode, Jon spills the beans on how to build creatives that convert
Specifically, he spoke of:
The core components of a strong creative
Jon also dives into the current trends in the content world, and highlights content that is currently really working well
He also dove into his A/B testing framework for a successful campaign
And finally, Satej and Jon discussed the technology that you can use to sc...2022-03-2422 min
The Neon ShowSatej Sirur, Founder, Rocketium on building design SaaS, competing with Adobe and working with 1200+ brands inc Groww, Meesho, Urban CompanySuppose you're a marketer or have a marketer friend/colleague. During an event like IPL or Diwali, you need to get 100+ variations of creatives with 20-30 sizes for each, within a few days and not weeks, so that you can test campaigns on multiple platforms at the earliest. However, traditional software is time-consuming, especially if you have a small design team with limited bandwidth. Our guest, Satej Sirur, Founder & CEO, Rocketium, solves this for 1200+ brands like Bigbasket, cult.fit, Groww, Meesho, Supr Daily, Urban Co...2022-03-0747 min
Spilling the Magic Beans | A growth marketing podcastEp #8: Here's how to perform a successful campaign refreshThe idea of conducting a creative refresh is pretty simple. When your ads aren’t performing super well anymore, update both your copy and creatives in some form or fashion, to see if the changes will help them perform better.
Again, the idea is simple. But the execution, not so straightforward.
In this episode, our CEO, Satej Sirur, spoke to Kris Sugatan. Who is the founder and CEO of Sugaton.io, an agency that helps grow ecommerce business through social media ad strategies.
Kris walks us through how exactly to perform a successful cr...2022-01-0317 min
Spilling the Magic Beans | A growth marketing podcastEp #7: Accelerating the Buyer's Journey with Jack Paxton (Founder of RGrowth)Our Founder, Satej Sirur, spoke to Jack Paxton, who’s the co-founder of Vyper, which helps businesses run viral contests and reward programs, to ultimately improve their customer acquisition and retention efforts.
If you’re a marketer that is running multiple ad campaigns and wants to learn how to improve your success rate, this episode is crucial.
Jack spoke about the power of personalization, and how exactly to execute personalized campaigns to accelerate your customer journeys.
He also spoke about segmentation, how and when to perform a campaign refresh, and how to use tech...2021-12-2224 min
So Damn Productive#63: Satej Sirur - Focus on Creative Work ✍️Welcome to the So Damn Productive Podcast. I'm your host Armaan Khendry, and on this show we interview the most productive of folk in India and ask them how the (bleep) they do it. 😇
Today, we had Satej Sirur on the show. He's the founder of Rocketium, they are building design software for modern growth marketing teams.
On this episode, we spoke about the value of creative work. We often get advice like "work harder" or "never stop the hustle", but that advice is vague and not helpful at all. Infact, it might be harmful.
...2021-09-2641 min
The Startup OperatorEP 7: Principles of Growth - Satej Sirur (Co-founder, Rocketium) | Modeling consumer behavior through Product | Building Culture | The Starup OperatorCo-Founder and CEO of Rocketium - Satej Sirur started his career with the likes of Microsoft and Amazon, and then later transitioned to head product & strategy for Taxi for Sure. He was the youngest member of the executive team until TaxiForSure's $200M acquisition in 2015. In this episode, he talks about his journey of transitioning from enterprise to a startup, modeling consumer behaviors through product, and building a team of out-performers. --- Send in a voice message: https://anchor.fm/startup-operator/message2020-05-241h 04
The Startup OperatorEP 19 : In conversation with Satej Sirur - From heading product @ Taxi For Sure to Co-founder @ Rocketium - Principles for Growth & CultureCo-Founder and CEO of Rocketium - Satej Sirur started his career with the likes of Microsoft and Amazon, and then later transitioned to head product & strategy for Taxi for Sure. He was the youngest member of the executive team until TaxiForSure's $200M acquisition in 2015. In this episode, he talks about his journey of transitioning from enterprise to a startup, modeling consumer behaviors through product, and building a team of out-performers. Get on the email list at thestartupoperator.substack.com2020-05-241h 04
Web3Verse - Simplifying The Web 3.0 WorldS1-EP 1-In Conversation with Satej Sirur CEO-Rocetkium.com on How he sold to 50+ Global Mid Market & Enterprise CustomersPITCHCAMP.in presents "Sales for Entrepreneurs" Series to enable Founders to learn from successful Founders on their B2B Sales Journey.
Episode 1
Host - Bimlesh Gundurao - Entrepreneur, Chief Evangelist & PITCH Coach - PITCHCAMP.in
Speaker - Satej Sirur - CEO - Rocketium.com
In this talk, Satej Sirur about his transition from an Engineer to an Entrepreneur, his challenges on growth & how he overcame them selling to Indian & Global Customers, what changes are they doing to manage the impact...2020-05-101h 00
The CreativeAi PodcastS1 : Ep3 - Ai & Video with Satej Sirur of Rocketium.comThere is a lot of talk about Ai with everything – but maybe there’s just as much that can be achieved purely through simple automation? But does automating a creative task devalue it?
How do you create hundreds of thousands of customized videos and images in an hour? What does this mean for film makers, video editors and content creators? Hear Satej talk you through his entrepreneurial journey and what he sees as opportunities and the future of Ai & Automation in this video and image space, including deep fakes and developing a ‘growth mindset’.2019-12-2441 min